Category: TV Channels

  • ABU Digital Radio Convention to focus on complete digital transition

    ABU Digital Radio Convention to focus on complete digital transition

    MUMBAI: The second edition of the Asia-Pacific Broadcasting Union (ABU) Digital Radio Convention will be held in Kuala Lumpur from 14 to 17 August.

    The speakers at the convention will speak to radio broadcasters in the Asia-Pacific region on when to make the complete digital transition.

    The speakers lined-up for the convention include: KBS-BTRT director Shinil Chung, Factum Electronics / WorldDAB Forum MD Kenneth Lundgren, Broadcast Systems, STRL, NHK principal research engineer Koichiro Imamura, International Broadcast Business Development Ibiquity Digital Corp director Perry Priestley, Broadcast Electronics Chuck Kelly, AMP Radio GM Michael Blackburn, Dalet director of marketing Nicolas Hans and NPR Labs VP CTO and executive director Mike Starling.

    The four day convention and workshops not only provide updates on digital radio developments, but concentrates on the implementation and application issues – the myriad of decisions on business factors, content production facilities, transmission standards/systems, receiver developments, consumer take-up and switch-over issues.

    According to an official release, around 40 experts from Asia and around the world will contribute to the event by way of presentations, panel discussions and facilitating the in-depth, interactive workshops.

    Sponsors and exhibitors of the ABU Digital Radio Convention brings in big names, which include: principal sponsor Harris; AMP, Broadcast Electronics, Broadcast Australia, iBiquity Digital Corporation, Thomson Broadcast & Multimedia AG, Digital Radio Mondiale (DRM), Commercial Radio Australia, THL Australia Pty Limited, Go-Mobile Pte Ltd, WorldSpace, VT Communications, Klotz Digital, Digital Integrated System Sdn Bhd (DIS), on and DMB.

    “We are delighted to be supporting this major convention which keeps broadcasters in tune with the developments in digital radio,” says Harris Broadcast Communications director, Radio Products & Strategy Rich Redmond.

    “The ABU Digital Radio Convention is the key venue for broadcasters, manufacturers and others who want the full picture of the region’s burgeoning digital future. DRM is excited to play an active role in this year’s convention, and we look forward to meeting the participants in Kuala Lumpur. The ABU is a long-time member of the DRM consortium, and we are proud of its leadership in promoting digital solutions to its own members,” Deutsche Welle director and DRM chairman Peter Senger adds.

    “An increasing number of radio broadcasters in the region are embracing the transition to digital transmission. This convention will provide an excellent platform for broadcasters and industry players to network and understand the business issues as well as new technical developments. We would particularly like to address those issues that seem to be holding up the wide scale adoption of digital radio technologies in the Asia-Pacific,” points out ABU secretary general David Astley.

  • Walt Disney to buy out Hungama TV, take 15% stake in UTV

    MUMBAI: The Walt Disney Company today announced that it has entered into an agreement to wholly acquire Hungama TV and take a 14.9 per cent equity interest in media company UTV Software Communications Ltd, in each case subject to regulatory approval.


    Disney has entered into an agreement to acquire 100 per cent of United Home Entertainment LTD (Hungama TV) at an enterprise valuation of $30.5 million and purchase equity stake of 14.9 per cent of expanded capital in UTV Software Communications LTD, at a consideration of $ 14 million. So, the total combined investment is $ 44.5 million.


    The announcement confirms the news first put out by Indiantelevision.com that Disney would be buying into Hungama TV and picking up a small stake in UTV.


    Hungama TV COO Zarina Mehta will be working closely with the Disney team for the next three months to ensure a smooth organisational and operational integration of Hungama TV into Disney‘s portfolio of kids channels. Post that Mehta will be working with Disney as a consultant for a period of six months to a year.


    Once final, the acquisition will firmly establish Disney‘s ties in a rapidly growing media market where local content product is key. The combination of the three kids‘ channels — Disney Channel, Toon Disney and Hungama TV — will establish Disney as a strong contender against the market leader Turner India (Cartoon Network and Pogo).


    “India is a long term strategic priority for the Walt Disney company. The acquisition of Hungama TV and the investments in UTV will significantly advance our presence in India and allow us to develop a strategic relationship with one of the countries leading integrated media companies,” said Walt Disney International president Andy Bird.


    “Not only will we be acquiring a great channel asset, we will also be able to participate in UTV‘s diversified businesses and bring to UTV our global media and synergy expertise, including developing and distributing high quality family friendly content in nearly 200 countries worldwide and expanding related franchises across film, TV, music, merchandise, new media and live entertainment,” said Bird.


    When queried on Disney‘s plans to launch a theme park in India, Bird answered in the negative. “We are not looking at a theme park in India,” he said.


    “TV is and will continue to be the major growth engine in building franchise affinity in India. Integrating Hungama TV in the Walt Disney Company‘s existing India channel portfolio of Disney Channel and Toon Disney will allow Disney to fortify its already strong presence in India‘s kids TV market,” said Disney Channel Worldwide president Rich Ross.


    When queried about the integration process of Hungama TV into Disney, Walt Disney Television International (Asia Pacific) senior vice president and managing director Nicky Parkinson said, “At present we are not sure how the integration will take place. We are in the process of finding out a way to best talk to kids. We are not here to cannabalise the market place. India is a relatively nascent market but one which has phenomenal potential.”


    “Hungama TV has proven its appeal to Indian children and families with compelling entertainment choices and has in a brief period built a strong management team and sucked out a leadership position in the competitive children‘s TV environment. We are also delighted that Disney has chosen to make a strategic investment in UTV, which will augment our business in India and around the world,” said UTV group CEO Ronnie Screwvala.


    Launched in September 2004, Hungama is a 24-hour Hindi-language entertainment cable channel for children and is currently in a close fight with Turner‘s Pogo channel for the the number two position in the Indian kids space behind leader Cartoon Network. Hungama TV has a staff strength of 71.


    Disney currently reaches over 107 million television homes in India through a programme block on Doordarshan and Disney Channel and Toon Disney/Jetix reached approximately 30 million homes on cable and satellite in India.


    UTV has a diversified set of businesses, which includes television and film production and distribution, animation production, and other services.


    Also Read:
    UTV scrip up on Disney deal buzz

  • UTV scrip up on Disney deal buzz

    MUMBAI: UTV Software Communications’ share price has gone up by 18 per cent in the last three trading days on the talk that the Walt Disney Company is buying into Hungama TV. The market is also abuzz with rumours that Disney is picking up a small stake in UTV.

    The scrip opened today at Rs 162, touched a high of Rs 182, and closed at Rs 175. On Thursday, it had gained Rs 14.50 to end at Rs 165.65.

    UTV is making a preferential allotment to Disney, a dealer in a broking firm said. The integrated media company holds 49 per cent in United Home Entertainment (UHE) which runs Hindi kids channel Hungama TV.

    Meanwhile, an earlier deal that was to go through with Malaysia’s Astro All Asia Entertainment Networks has not yet closed, another dealer said. Astro was to take 26.01 per cent in UHE for a consideration of $7 million (Rs 310 million), putting the enterprise valuation at a little under $28 million (Rs 1.24 billion). While UTV was to hold 49 per cent, the balance was to be with UTV founder-promoter Ronnie Screwvala.

    The market buzz is that Disney would hold at least a controlling stake in Hungama TV, a dealer said. UTV had earlier in its FY06 results announced that the capital employed in UHE was Rs 840 million. This was used to fund Hungama TV’s operations. UTV has made investments of Rs 680 million into the channel till then.

    Neither UTV nor Walt Disney Company (India) Ltd were available for comment. UTV had earlier denied a report in a leading financial daily, stating in a notice to the stock exchange that it was not in talks with Walt Disney to sell 30 per cent stake in UHE.

    MTV Networks India had also been in talks with UTV but the two parties could reach no common grounds on valuation. The plan was to have a second channel along with Nick, which was struggling to get audiences. MTV, sources say, was interested in buying out Hungama TV.

    UTV, meanwhile, is planning to merge United Entertainment Solutions Ltd, a post production subsidiary company, with itself. In a move to consolidate the post production business, the company had acquired Western Outdoor in 2002. UTV also has a strong presence in movie production and is into animation business.

  • Sun TV in for a consortium with Red FM

    Sun TV in for a consortium with Red FM

    MUMBAI: Kalanithi Maran’s Sun TV Ltd. is expected to enter into a consortium with Red FM, the operators in Delhi, Mumbai and Kolkata, for its radio business.

    The alliance will offer a joint platform to advertisers, making it a formidable bouquet against the biggies like Radio Mirchi and Radio City. Brand promotions will also be a part of this exercise, market sources say. Both Red FM and Sun TV Ltd were not available for comment till the time of filing this report.

    Malaysia’s Astro All Asia Networks plc, which is one of the three stakeholders in Red FM, recently said that it was in advanced discussions with strategic partners on various initiatives in India, including participation in a nationwide consortium of FM radio networks. “We expect to finalise partnership arrangements in the coming months. Appropriate announcements will be made in due course,” Astro Group CEO Ralph Marshall told reporters after the company’s AGM in Kuala Lumpur.

    Maran, who made an aggressive nationwide bid in the second phase of FM radio expansion, had excluded Delhi, Mumbai and Kolkata, the cities where Red FM operates. While Kal Radio (where Sun TV owns 89 per cent) would confine its operations to the southern language states, South Asia FM (Sun has 94.91 per cent equity) would carve out stations in the other regions.

    Joining hands with NDTV and Hyderabad-based Value Labs to acquire Red FM from Radio Today for around Rs 1.3 billion, Astro is eyeing a major presence in the FM sector in India. “We expect that we would have a 20 per cent interest in a nationwide radio licence as soon as we receive the approvals,” Marshall had told reporters in Kuala Lumpur.

    Apart from Red FM, Astro is already managing two FM radio stations in Kolkata through AMSI (Airtime Marketing & Sales India). The company, working with its local Indian partners Power107.8 FM and Aamar 106.2 FM, provides studio facilities and airtime sales and marketing services to the two FM radio stations in Kolkata.

    Sun TV Ltd, which raised Rs 6.03 billion through an initial public offering (IPO), has bet big on radio to scale up revenues. A consortium with Red FM would particularly help Sun in the newer markets, analysts say. In the southern language markets, Sun has the advantage of dominating ownership of movie rights which it can leverage for its radio business.

    Before the IPO, Sun had taken clearance from the Foreign Investment Promotion Board (FIPB) for issuing equity shares to foreign investors. The company, in its application, had said that it was intending to issue this either by “way of a preferential allotment prior to the IPO” and/or by “way of an initial public offering of its equity shares of the face value of Rs 10 each of 10 per cent of its post IPO paid up equity capital, subject to the maximum foreign investment limit as prescribed.”

  • Asianet looking to launch educational channel

    Asianet looking to launch educational channel

    MUMBAI: The Thiruvananthapuram-headquartered media house Asianet Communications Ltd is planning to launch two more channels in the Malayalam television space. One of these two projects will deal with a television channel covering the education genre.

    Speaking on the occasion of the second anniversary celebrations of the media firm’s youth-oriented entertainment channel Asianet Plus, Asianet chairman Reji Menon revealed the company’s long term plans. “Asianet targets to have a total of five television channels and one of these will be an educational channel,” he said, without offering any time frame on the plans.

    “Asianet will be launching India’s first ever educational channel. We are still working out the plan and the project is presently in its preliminary stage,” Asianet managing director K Madhavan told indiantelevision.com.

    According to market sources, Asianet is seriously looking at expanding its presence in the Southern television space by entering the non-Malayalam (Kannada, Telugu and Tamil) market. “The fifth channel might possibly target one of these three languages,” says a source.

    Flagship entertainment channel Asianet, the youth channel Asianet Plus and the news channel Asianet News constitute Asianet’s television force at present.

  • Television sports agency Sportfive put up for sale

    Television sports agency Sportfive put up for sale

    MUMBAI: European sports television agency Sportfive will be sold.

    Media reports indicate that Sportfive’s owners – US private equity firm Advent International, media firm RTL, and investment bank Goldman Sachs – are hoping to take advantage of the interest in sports rights businesses in the wake of the Fifa World Cup. Goldman and Morgan Stanley are looking for a price in the reange of €800 million and €1bn.

    Private equity firms like Equity Partners, Apax Partners and Blackstone are said to be eying Sportfive.

    Advent and Goldman them own 65 per cent of the company. RTL has a 25 per cent stake and management has the remaining 10 per cent.

  • Zee Telefilms’ Q1 consolidated net slips 28% at Rs 562 million

    Zee Telefilms’ Q1 consolidated net slips 28% at Rs 562 million

    MUMBAI: Zee Telefilms has posted a 27.8 per cent fall in consolidated net profit at Rs 562 million for the first quarter ended 30 June, 2006, as against Rs 779 million in the corresponding period last fiscal

    Total income, however, rose 24 per cent to Rs 3.884 billion, up from Rs 3.131 billion.

    The consolidated operating profit stood at Rs 726 million, after factoring in initial investments in new activities viz. Zee Telugu, Zee Smile, Zee Sports and others, amounting to Rs 571 million (14.7 per cent of consolidated revenues). As a result, consolidated operating profits of continuing businesses were Rs 1.297 billion. These are higher by 8.4 per cent as compared to the corresponding quarter last year.

    “The growth rate is subdued mainly due to investments in programming and marketing focused on long-term buildup of mainline channels. Profit before tax for the first quarter of the fiscal 2007 was Rs 672 million while net profit was Rs 562 million,” Zee said in an official release.

    On a standalone basis, Zee Telefilms has posted a 50.8 per cent fall in net profit to Rs 156 million for the quarter ended 30 June, 2006, as compared to Rs 306.80 million for the corresponding period last year. Total income has increased to Rs 2.440 billion for the quarter ended 30 Jun, 2006, up from Rs 1.777 billion for the corresponding period last year.

    Commenting on the results, ZTL chairman Subhash Chandra said, “We are pleased to report the strong recovery in our market position and continuing uptrend in ratings on the flagship channel. The performance reflects our success in delivering superior content to viewers and stronger relationship with our consumers.” “We are also happy about some recent developments relating to our business. The Delhi High Court has ordered the Union Government to issue a revised notification for implementation of CAS in the notified areas of Mumbai, Delhi and Kolkata by 31 December, 2006. This will additionally help in bringing about addressability on cable. On DTH, DishTV enhanced its offering from June when The OneAlliance bouquet was also made available to subscribers. Also, the TDSAT order has directed Star to provide their content to DishTV within 15 days. All these have extremely positive and long term impact on our business,” Chandra added.

    Commenting on the restructuring exercise, Chandra continued, “The restructuring exercise is expected to be completed by September/ October 2006, subject to necessary approvals. This shall create four focused, pure play, listed companies ready to exploit the vast emerging opportunities in each line of business. It would result in streamlined operations in each area and would also clear the ground for acquisitions and strategic or financial partners in the demerged businesses, apart from unlocking shareholder value. The next several years would provide tremendous growth opportunities for all these four businesses.”

    Punit Goenka, Zee Telefilms whole time director and responsible for content creation, said, “Zee TV continued to increase its viewership share from 21 per cent in 4Q FY2006 to 25 per cent during 1QFY2007, along with a significant growth in time spent. During the quarter, average gross ratings points (GRPs) of Zee TV have crossed 200 and for the last week it was at 240 GRPs, giving Zee a channel share of 29 per cent. The growth momentum has been led by widespread success of Saat Phere and Kasamh Se, which rank 5th and 6th among the top programmes on television, across genres. Zee TV now has leadership in the 9 pm to 10 pm time band, for the last six weeks.”

    “Zee Cinema continues to be the number one movie channel, and increasingly is becoming a reach channel for advertisers. Zee Marathi has also considerably narrowed the gap with its competitor (ETV Marathi). Zee Sports continues to build on the back of Football and ODI Cricket matches. We will continue to reinforce our competitive advantage and deliver more value to viewers and shareholders,” Goenka added.

    Elaborating on the performance, Zee Telefilms CEO Pradeep Guha said, “During FY2006, the yield per spot of ten seconds was the lowest in the history of Zee TV. Zee TV has introduced many initiatives, which focus on improving inventory utilization, attracting higher yielding categories of business and increasing effective rates across time bands. These efforts have resulted in a revenue growth faster than that of industry. Also, we have been able to establish Zee Cinema as a reach channel instead of a frequency channel, which will help us garner more advertising revenues.”

    The Board of Directors in its meeting held today, has taken on record the unaudited consolidated financial results of Zee Telefilms Limited and its subsidiaries for the quarter ended 30 June, 2006.

    REVENUE STREAMS:
    Zee’s advertising revenues increased to Rs 1.729 billion, a 31.5 per cent growth as compared to the corresponding quarter last fiscal. “This growth in advertising revenues was a result of higher average rates on most of the network channels. During this quarter, Zee Sports telecast the two One Day (ODI) Cricket matches played between Indian and Pakistan, which has
    contributed to the growth in advertising revenues,” the company said.

    Overall, subscription revenues stood at Rs 1.798 billion, registered an increase of 2.8 per cent over the corresponding quarter last fiscal. Domestic pay revenues, including Siticable, stood at Rs1.039 billion. Other sales and services grew to Rs 357 million.

    EXPENDITURE:
    Overall, the cost of goods and operations went up 60.6 per cent compared to a year-ago period, mainly due to investments made in new channels like Zee Sports, Zee Smile, Zee Telugu and Zee Jagran. A large part of the incremental cost was on account of programming cost of Cricket rights on Zee Sports, states the company release.

    Personnel cost were also up, 26 per cent higher than the corresponding period last year. Other costs, particularly marketing costs have increased by 23.2 per cent. As a result, total expenses were higher by 47.6 per cent.

    From FY2006, the Company has accelerated its investments in the development and expansion of its network. There have been substantial marketing and content improvement initiatives on one hand, and on the other, number of new channels have been launched.

    “As a result, Zee is in a phase in which the initial investments have been made and expensed fully, while the corresponding revenue build-up is to be realized in the next several quarters. The immediate impact is on operating profits, which we hope to recover in successive quarters through increasing revenues and progressive reduction in costs, the release adds.

    Zee’s Q1 segment-wise revenues are indicated in the table below:

    *Content Business includes all Broadcasting and content production companies in India and abroad of Zee Telefilms
    Limited, ETC Networks Limited.
    # Access Business includes Siticable, Zee Turner and distribution segment of ZTL.

    OTHER HIGHLIGHTS

    Sports
    During the first quarter, Zee Sports telecast two ODIs between India and Pakistan played at Abu Dhabi. These were the first two matches in the contract with BCCI for overseas Cricket. In football, National Football League matches were telecast during the quarter. Building on the Football World Cup fever, Zee Sports commissioned ‘Goal 2010’, an initiative to see India in the World Cup of 2010.

    Cable Network
    The cable business is poised to pursue new technology opportunities with renewed focus including digitization of cable, broadband and ‘triple play’ offerings. As per the Zee release, Siticable is the only MSO that would be deploying state-of-the-art Headend In The Sky technology, which would allow it to cover the entire country, not just the CAS notified areas. The recent regulatory and legal developments look set to lead to a roadmap for digitisation initially in the metros. The Delhi High Court has ordered Union Government to issue a revised notification to implement conditional access system (CAS) by 31 December 2006 in the notified areas of three metros i.e. Delhi, Mumbai and Kolkata. There is more visibility now on the path of transition in the cable business towards digitisation, which would result in greater transparency and accountability, the release further adds.

    Direct Consumer Services business
    DTH services continue to make inroads into Indian homes. The service offerings have been expanded by adding SET Discovery’s The OneAlliance bouquet from June 2006. The service revenues from DishTV continue to generate good response.

    The subscriber numbers have crossed 1,200,000 and are growing at the rate of about 3,500 per day. We are poised to execute market expansion strategies which would lead to a ramp up of subscription from the urban markets, based on value added services not presently available on cable.

    Recently the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) came out with an order, instructing Star to provide its channels to DishTV within 15 days. This would further enhance the present content offering of DishTV, Zee said in the release.

    Restructuring in Zee Telefilms
    Application for the restructuring has been made to the High Courts. The scheme of arrangement would require approval of shareholders of Zee and of Bombay High Court. The whole process is expected to be completed by September / October 2006. Zee News Limited, ASCEL and WWIL would be listed on all stock exchanges where ZTL is listed.Based on the unaudited results of ZTL (consolidated), Zee News Ltd. and ASCEL, the following table sets forth the proforma financials of each line of business for 1Q FY2007, as they would appear in a demerged scenario.

    The company’s investment in 25 FPS Media Pvt Ltd, a subsidiary engaged in production of television programming for the Zee Telefilms, is intended to be disposed off. Accordingly, its financials are not consolidated in these results. Previous year’s figures are also not comparable to that extent, the company said in a posting on Bombay Stock Exchange (BSE).

    At the Bombay Stock Exchange today, the Zee scrip opened at Rs 251.70 and closed at Rs 249.75, down Rs 1.95 from the previous day’s close.

  • Ficci bats for TV industry, seeks convergence norms review

    Ficci bats for TV industry, seeks convergence norms review

    NEW DELHI: Rationalisation of FDI caps in television distribution and news and non-news content, easing of policies and regulation for uplinking of channels and framing of cross-media ownership rules are some key elements that Federation of Indian Chambers of Commerce and Industry (Ficci) has suggested to give a fillip to the Indian TV industry.

    According to a Ficci submission to the government-sponsored think-tank on economic policies, Planning Commission, for inclusion in the 11th Plan Approach Paper, the TV sector currently lacks a consistent and uniform media policy for foreign investment. Some of the inconsistencies include different investment caps in foreign direct investment (FDI) in various segments.

    For instance, in television distribution (DTH) 49 per cent foreign investment is allowed with strategic FDI capped at 20 per cent. In cable, 49 per cent foreign investment is allowed, while in news content (TV and print) 26 FDI is allowed. In radio, 20 per cent foreign investment is permitted presently.

    Ficci has pointed out that convergence of technologies, services and markets is the emerging paradigm around which the communication industry is centered. Advancement of technology has blurred the line between telecom, broadcasting services and networks and under such a scenario there are urgent needs to review policies governing this sector.

    For example, Ficci has said, any regulation change must take into account emerging techs like IPTV, broadband and spectrum allocation for both broadcasting and telecom services.

    “It should be the aim of regulation to facilitate fair competition between players, competing platforms and multiple technologies in the carriage segment letting the markets decide the technology and platforms of choice,” Ficci said in a statement, adding similar suggestions have been made by broadcast and telecom regulator too.

    Ficci has noted that the content side is independent of carriage and should be largely self-regulated.

    In its submission to the Planning Commission, Ficci has suggested conversion to digitalization should be mandatory with clear time frame defined for transition to digital.

    Fiscal incentives such as waiver of service and entertainment tax and income tax holiday could be provided to operators for transition to a digital regime.

    At the same time, Ficci has criticized price regulation for digital cable providers, plugging for its discontinuation.

    Pointing out that presently India does not have a national digital policy or plan, Ficci has said existing regulatory and policy framework for the cable industry is quite inadequate in dealing with issues like digitalization, which will increase consumer choice and help in overcoming bandwidth limitations.

    Interestingly, the apex chamber of commerce has said that licensing process should be made stringent to filter out non serious players through insistence on companies’ net worth, proper declaration of subscriber base and area of operation.

    It has been pointed out that the government should look at establishing India as an uplinking (of satellite channels) hub by easing the existing policies/regulations for uplinking of channels and setting up teleports/hubs.

    A liberal FDI regime, which allows greater control over uplinking infrastructure, could attract foreign players to India, Ficci has said, pointing out that Singapore allows 100 per cent foreign ownership of uplink infrastructure of licensee companies, apart from having a tax-friendly environment.

    Surprisingly in a muted tone, Ficci has brought up the issue of cross-media ownership, which is rocking the media industry presently.

    Considering no public draft has been evolved as yet relating to cross-media ownership, absence of any draft rules or an established time frame for evolution of such rules hampers long-term investment strategy of a potential foreign investor, Ficci has noted.

  • Podcasting in the US gaining momentum

    Podcasting in the US gaining momentum

    MUMBAI: More than six per cent of American adultsor about nine million web users, have downloaded podcasts in the past month, according to The Economics of Podcasting, a report released by Nielsen Analytics.

    In a first quarter 2006 study, conducted by Nielsen Analytics at Nielsen Entertainment Television testing facilities in Las Vegas, more than 1700 participants were surveyed on their podcasting usage. About six per cent of
    respondents described themselves as regular podcast downloaders — more than 75 per cent of whom were male. The findings show that a significant percentage, approximately 38%, of active podcast downloaders say they are
    listening to radio less often.

    Nielsen Analytics GM, senior VP Larry Gerbrandt says, “The incredible popularity of podcasting is the latest demonstration of consumers’ willingness to take control of their media experiences. While essentially still in nascent form, podcasts offer free audio and video content that is inexpensive to create, easy to access and on a portable platform that has already reached mass distribution. This
    exciting new medium has only just begun to stretch its legs.”

    The Economics of Podcasting is the latest in a series of reports from Nielsen Analytics on the “uber-media consumers” who lead the media industry in terms of trends and technology.

    Key findings include

    * The most successful podcasts are garnering as many as two million downloads a month, enabling them to attract mainstream advertising. An example — Dixie Paper Company now sponsors the Mommycast Podcast Series starring Gretchen Vogelzang and Paige Heninger.

    * Overall, 60 per cent of respondents surveyed said they ‘always’ fast forward past commercials in their podcasts. Women were more likely to fast forward than men, with 67% saying they always fast forward.

    * Given the ability to skip commercials, advertisers are already devising more effective means to reach consumers, such as embedding their messages within the program content or having podcast hosts endorse their products and services.

    * The survey found that the average length of the podcasts being listened to was 44 minutes. This may change with the growing popularity of video podcasts, which generally tend to be shorter.

    * 72 per cent of respondents who regularly download podcasts say that they download an average of one to three podcasts per week. About 10 per cent of all podcast downloaders could be characterized as “heavy users”, downloading eight or more podcasts a week.

    The Business of Podcasting

    Among key findings of The Economics of Podcasting are that podcasts differ from other forms of online media delivery, such as conventional streaming and downloading. Like their largely text-based counterparts —
    blogs — podcasts are being adapted by a broad range of businesses and organizations.
    Among the various users:

    * Cable and broadcast networks are converting episodes of some of their linear programs into cost-effective, short audio and video podcasts to serve as previews and promotions.

    * Movie studios are exploring the potential of podcasting to market films and DVDs, such as a recent podcast promoting Paramount’s Nacho Libre that features its star, Jack Black.

    * Financial service firms, such as McDonald Investments and The Motley Fool, offer free podcasts on a variety of finance-related subjects.

    * The online travel agency, Orbitz, offers audio descriptions of travel destinations as a marketing tool.

    * With laptops and portable media players as ubiquitous on college campuses as textbooks, professors are making their lectures and class
    notes available as podcasts.

    Measuring Podcast Usage
    The findings of this study also point to the importance of measuring podcast usage, so advertisers and the media industry will have a
    comprehensive picture of who is using this innovative digital multimedia content.

    Gerbrandt adds, “For podcasting to reach its full potential, we will have to find the best ways to keep track of its audiences. That means
    developing accurate and comprehensive metrics that will allow podcast producers, distributors and advertisers to answer questions like: ‘Who are we reaching?’ ‘With what kinds of content?’ ‘When and how often?’”

    To that end, Nielsen Media Research, as part of its recently announced Anywhere Anytime Media Measurement (A2M2) initiative, is launching several projects that will explore how best to collect and measure podcasting data.

    The first project, to be launched this fall, will measure a panel of 400 iPod users by utilizing a software application that can be downloaded onto a PC and interface with iTunes software.

    Each time an iPod is connected to a computer to sync with iTunes, Nielsen will record all
    content accessed, and will provide detailed usage information. Starting in the second half of 2007, Nielsen also will begin testing
    its “Solo Meters” for portable media devices. The new meters will track audio and video usage on mobile platforms, whether users connect via BlueTooth(R) technology or a wired headset.

  • Discovery US enhances its online news service

    Discovery US enhances its online news service

    MUMBAI: US broadcaster Discovery has enhanced its Discovery News service to include daily video webcasts, featuring breaking news in areas of increasing concern for consumers

    As the first major feature of these video webcasts, Discovery News has broken a story from Montana, where Jack Horner, renowned paleontologist and chief curator of the Museum of the Rockies discovered the fossil of a baby triceratops skull, only the sixth ever found. 

    Horner says, “Over the years people have been out here in the Hell Creek formation collecting dinosaurs and almost all that’s been collected are adults. The best thing about this little triceratops is that it is actually a baby. This is probably one of the best baby triceratops skulls
    ever found.” Horner says that the baby triceratops discovery is significant as younger
    fossils can answer many questions about the growth and development of triceratops

    The broadcaster says that the discovery reflects the type of subjects to be explored on the new
    Discovery News webcast. The news service will provide consumers fast, in-depth and relevant information in the areas of science, nature, health, travel, all things about planet earth and current affairs.

    Discovery senior executive VP for strategy and development Don Baer says, “Expanding Discovery News into broadband video taps into the public’s confidence in our ability to bring them trusted and timely factual information about some of the most important topics in the world.

    “To have landed an exclusive story of the magnitude of Jack Horner’s find, and right in the sweet spot of our core DNA of content
    strength demonstrates Discovery’s ability to cover breaking real-world news
    while expanding ways consumers count on Discovery to bring them the whole
    world.”

    Discovery News Broadband and Narrowband Features Updated daily with original short-form video that is searchable for consumers at any time, Discovery News says that it offers cutting-edge perspective and commentary from multiple video sources. The company is tapping an in-house development and editorial team.

    It has also announced an agreement for video
    content from Associated Press Television News. Other news organisation partnerships, as well as the cultivation of new journalists and
    personalities, will be announced in the coming weeks. Stories running on the video player include a segment on the recent flooding of the
    National Archives and the road to reopening its doors.

    In conjunction with the launch of the daily video news webcast, Discovery says that it has has more than doubled the amount of coverage of text-based news on its narrowband site discoverychannelnews.com, which now features 10 genre-specific subject pages across the company’s core content areas.

    Stories currently on the Discovery News text website that reflect topics of particular interest to Discovery viewers include a report on a new study related to global warming and a piece about a species of shark in danger of
    extinction, among many others.