Category: TV Channels

  • India TV becomes the only newsgroup to have exclusive CTV news channels in India

    India TV becomes the only newsgroup to have exclusive CTV news channels in India

    Mumbai: In the last few years, if one device has exponentially grown to the point of becoming a necessity, it is connected TV. As per the FICCI-EY report 2022, CTVs have increased to ten million in India and are predicted to increase to 40 million by 2025. The CTV market size is building on the same lines as smartphone penetration has in the past. 

    Hence recognising this growth opportunity India TV which is one of the leading Hindi news channels in India, has now become the only newsgroup to have two dedicated CTV channels along with the main channel stream on CTV devices. The group has introduced India TV Live, India TV Speed News and India TV Aap ki Adalat. Additionally, it is planning to launch a few more soon in future. 

    The decision is in line with the notion that CTV is changing the news landscape. CTV has emerged as a touchpoint of interest due to its unique ability to bring together the large-screen TV experience. Additionally, it has the targeting/measurement capabilities of digital. It also gives access to affluent urban households. And lastly, it allows viewers to consume content as per parameters such as nature of content, convenience, and consistency. Hence, India TV believes that there is an opportunity to go beyond the 24-hour barrier of providing content and facilitating structured information to the viewer.  

    India TV managing director and CEO Ritu Dhawan said, “Considering the exponential growth of the CTV market, it has become imperative to expand our content offerings on this platform. By launching these channels, we want to cement our position as a leader in the CTV space. We also want to show that value to our viewers by providing them contextualised, nuanced, and relevant information in multiple formats, themes, and devices on this platform.”  

    CTV’s value proposition is not just limited to content creators. CTV provides new ways for targeted advertising. Advertisers can reach specific audiences with relevant user-based ads, leading to more effective advertising campaigns.  

    Regarding ad dynamics in the CTV space, Ritu Dhawan further added that “The way digital advertising has increased its market penetration across the ad industry and advertiser verticals, CTV is becoming a preferred medium for advertisers. As CTV is enabled with the power of the internet, ad opportunities and ad formats have increased for advertisers.”  

    The CTV ecosystem is forever evolving, thanks to rapid technological advancements. Keeping this in mind, India TV believes that it is essential to present content in the viewer’s familiar navigation and content styles. “We believe this approach has helped us maintain our position as India’s Most Engaged News Video Publisher,” Dhawan further stated. Moving forward, digital-first, localisation, explainers, and user-generated content will define content consumption in the future. 

     

  • Star Sports unites fans and players for Asia Cup 2023 with its campaign

    Star Sports unites fans and players for Asia Cup 2023 with its campaign

    Mumbai: The spirit of rivalry takes centre stage as the best teams from Asia converge in Sri Lanka and Pakistan for the much-awaited Asia Cup 2023. Fans across India can watch all the matches from 3.00 pm (IST) LIVE & exclusive on the Star Sports Network and Disney+ Hotstar from 30 August to 17 September 2023. Capitalising on the heightened fanfare and excitement ahead of the tournament, Star Sports, India’s leading sports broadcaster, unveils its campaign that puts the hearts of 1.6 billion fans at the core.

    The film, conceptualised by the in-house team at Disney Star, pays tribute to the everlasting and unwavering dedication and passion of the fans. With Hands Up in support of Team India, they create an awe-inspiring spectacle, a vivid tapestry of colours and chants, standing tall in times of both grief and happiness. Through triumphs and defeats, they stand united behind their favourite teams and players, an unbreakable bond forged by the love for the game. Their cheers reverberate through stadiums, transcending barriers of language and culture, to become a universal language of celebration and encouragement. In moments of sorrow, they offer solace and understanding, reminding players that they are more than competitors—they are heroes in the eyes of millions. In times of elation, the fans’ euphoria knows no bounds, showering their stars with adoration, turning stadiums into cathedrals of joy.

    Speaking about the campaign film for the Asia Cup 2023, a Star Sports spokesperson said, “As we unveil the electrifying Asia Cup Campaign, we are geared up to bring the whole nation together to passionately Believe in Blue! The campaign film is a majestic symphony that resonates with the undying spirit of fans – a tribute to their eternal devotion and unwavering fervor. The Asia Cup is undeniably the biggest tournament before the ICC ODI World Cup graces our home soil, and we, at Star Sports, are committed to delivering the most exhilarating live action. Get ready India, for the colossal ODI Festival ahead, where we will celebrate triumphs, showcase talent, and revel in the glory of our cricketing heroes!”

    The Asia Cup 2023 will feature a total of six teams – five Test-playing nations from the continent – India, Bangladesh, Sri Lanka, Pakistan, and Afghanistan have earned direct qualification to the tournament with Nepal scripting history as they pipped UAE in the qualification rounds for a place in the main event. All eyes will be glued on the Rohit Sharma-led Team India as they eye an unprecedented eighth title stamping their authority in the continent before the ICC Men’s Cricket World Cup later this year.

    Watch India vs Pakistan on 2 September 2023 from 3.00 pm (IST), LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Gods Reign brings in ‘Times OOH’ as title sponsor for BGMS 2023

    Gods Reign brings in ‘Times OOH’ as title sponsor for BGMS 2023

    Mumbai: In a ground-breaking move that will revolutionize the Indian esports landscape, Gods Reign, one of the country’s leading esports and gaming entertainment companies has roped in Times OOH, a leading OOH media firm in the Indian outdoor advertising industry, as its ‘title sponsor’ for the Battlegrounds Master Series (BGMS) 2023. This marks the first-ever collaboration between an Indian esports organization and OOH advertising, opening up an innovative avenue of sponsorships for the nation’s esports organizations to leverage.

    Standing as a leader in the Indian OOH industry with 24 per cent of the market share of the industry, Times OOH has been providing comprehensive OOH advertising solutions at Premium, Strategic & High Dwell time locations such as Airports, Metro, City Media & Digital OOH inventories. Through this powerful collaboration, Gods Reign and Times OOH will launch a billboard initiative across multiple cities including Delhi and Bangalore to extend the thrilling world of esports to a wider audience.

    By not just targeting dedicated gamers, this initiative seeks to captivate traditional sports spectators, offering them a glimpse into the fast-paced, competitive world of esports and bridging the gap between conventional sports and esports. Additionally, Times OOH will also hold the title spot on Gods Reign’s team jersey for BGMS Season 2.

    Sharing his expert views on this association, Times OOH chief strategy officer Aman Nanda says, “Times OOH has always believed in investing in premium properties which offers leading position to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organization, we consider esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that has a large extent of high tech & sports enthusiasts’ audience.”

    Gods Reign is one of the 24 teams that is directly invited to the BGMS 2023 LAN tournament which will be broadcasted on Star Sports, facilitating nationwide access to the team’s ardent supporters. The association with Gods Reign will enable Times OOH to augment its brand prominence within the organization’s fanbase as well as the rapidly evolving esports sector as this category is expected to become a cornerstone in the advertising industry.

    “Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest esports events in South Asia. With a relentless focus on innovation and collaboration, the company is set to redefine the industry’s landscape. This Partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance,” shares Gods Reign CEO K.R.Rohith.

    The television broadcast of the inaugural season of the BGMI Masters Series (2022) showed a record-breaking performance and surpassed the 100 million viewership milestone. Following the success of season 1, the ongoing season 2 of the BGMI Masters Series, will be live until 27 August on the Star Sports Network.

    The strengthened alliance of Gods Reign and Times OOH coupled with their shared vision for bolstering the future of esports in India is set to revolutionize the Indian esports landscape.

  • Back with a Bang! Daily News & Analysis (DNA) on Zee News

    Back with a Bang! Daily News & Analysis (DNA) on Zee News

    Mumbai: In an exciting development that is set to reshape the landscape of television news in India, Zee News proudly announces the triumphant return of the iconic “Daily News & Analysis” (DNA) show. DNA has made a grand comeback, reaffirming its commitment to delivering incisive and in-depth news coverage to millions of viewers across the country and the globe alike.

    DNA, known for its distinctive style of presenting news with depth and context, has returned to Zee News with a renewed vigour and fresh perspective. The show’s revival is a testament to Zee News’ dedication to providing viewers with insightful and comprehensive news analysis. With a legacy of impactful journalism, DNA is ready to captivate audiences once again with its thought-provoking content.  The relaunch of DNA on Zee News promises a lineup of episodes that delve into the heart of key issues, offering viewers not just headlines, but a comprehensive understanding of the news that shapes our world. From political developments to social issues, DNA is set to engage, inform, and spark meaningful conversations among its audience. Recent revelations on the DNA exposing the quantum of adulterated honey sold over the counters in India are a Resurgence of Fearless & Quality Journalism.

    A Prime-Time Sensation: The slot between 9-10.30 PM has proven to be a golden day part on Zee News, where viewers eagerly tune in to catch the latest news, analysis, and discussions that matter. DNA’s ability to provide in-depth insights and a comprehensive view of the news landscape has undoubtedly contributed to its widespread appeal.

    Unveiling the Numbers: The response to DNA on Zee News has been nothing short of remarkable. Between 31 July and 4 August 2023, during the prime-time slot of 9-10:30 PM, the show achieved an impressive average concurrent view count of 137,610 (source Chrome Digi Track, Smart TVs – Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc. and Smartphones  – YouTube, OTT, native apps, browsers etc..). This substantial number speaks volumes about the show’s resonance with the audience and its ability to captivate viewers during this critical time frame. This number takes Zee News to the top two slots with in the News Channels’ Genre across ALL channels in India. 

    “We are thrilled to witness the remarkable incremental audience across devices & platforms. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms. As we continue to leverage cutting-edge technology and robust data analytics, we remain committed to enhancing our viewers’ experience while delivering unmatched value to our advertisers and partners,” said Zee Media Corp Ltd chief revenue officer Mona Jain. 

    Unveiling the Future

    As DNA returns to Zee News, viewers can look forward to a captivating blend of news, analysis, and conversations that matter. With its unique approach to news coverage, DNA is poised to reclaim its position as a trusted source of information and a catalyst for meaningful change.

    Join the Journey

    Zee News invites viewers to join the journey as DNA returns to their screens, delivering news that goes beyond the surface. With its engaging content, insightful analysis, and thought-provoking discussions, DNA is all set to make a resounding comeback and reaffirm its status as a trailblazer in the world of news journalism.

    “We are immensely proud of the resounding success of DNA on Zee News. The remarkable average concurrent views during the first week of August 2023 are a testament to the unwavering commitment of our team to deliver news that matters to our viewers. DNA’s ability to captivate a diverse audience, both digitally and traditionally, reaffirms our mission to provide insightful, balanced, and impactful news content that empowers and informs. As we move forward, we remain dedicated to pushing the boundaries of news journalism, fostering meaningful conversations, and engaging with our viewers in ways that resonate and inspire,” said Zee Media Corp Ltd CEO Abhay Ojha. 

  • LALIGA encourages clubs to offer more and better audiovisual content during broadcasts

    LALIGA encourages clubs to offer more and better audiovisual content during broadcasts

    Mumbai:  LALIGA clubs gathered on Friday, 4 August where the First Division Board approved (18 votes in favour, two abstentions and one vote against) for an additional parameter to be included in the ‘audience recognition’ criteria – that is to say knowledge and awareness of a club among audiences – allowing for a more equitable and fairer distribution of resources generated by the commercialization of the competition’s television broadcasts.

    The initiative, which applies initially only to LALIGA EA SPORTS clubs, is based on implementing new and innovative voluntary measures that will enhance the audiovisual experience. It comes in response to demands from LALIGA’s broadcast rights holders for an improved product to raise it to the level of other elite sports competitions. Ultimately, the aim is to increase the value of the competition’s audiovisual rights as much as possible, thus fulfilling LALIGA’s legal responsibility.

    A new method of distribution has been approved for two-thirds of the 25 per cent revenue share corresponding to so-called ‘audience recognition,’ independent of season tickets and gate receipts. Half of the two-thirds will be distributed in line with audience share, as has been the case until now; the other half will be distributed in line with the degree of collaboration with these new voluntary initiatives relating to broadcasters’ requests.

    The ultimate aim of the measures is to incentivise the improvement of LALIGA’s audiovisual product and in turn generate more income. The level of collaboration will be measured by each club’s audience ratings multiplied by the average audience generated.

    This new system only affects the 25 per cent ‘audience recognition’ criteria for revenue distribution.  The remaining 75 per cent of revenue will continue to be distributed in accordance with the terms of the Royal Decree and the LALIGA’s General Regulations.

    The measures and proposed results are a response to the needs of a constantly evolving market in which it is essential to strengthen links with fan bases that demand new content to better their match experience, something that other major European leagues are already working on.

    Broadcasting improvements

    Through this incentive system, which allows for a better measurement of ‘audience recognition,’ LALIGA aims to foster greater willingness from clubs to engage in interviews with coaching staff, pre-match footage from inside changing rooms, and greater involvement of players across a host of different broadcast formats.

    These exciting incentives complement the variety of new features LALIGA has already unveiled for the 2023/24 season. Fans will see a whole new broadcast product thanks to a redesigned graphics package, offering new perspectives and angles, more detailed information, and a much more immersive viewing experience.  

    New camera angles in the dugouts, aerial cameras, cinematic cameras in player tunnels and improved visuals all come with a nod to the EA SPORTS FC video game. These, along with many other innovations such as the changes to the distribution model, aim to offer the best possible experience for fans.

  • WPWH appoints Sangram Singh as brand ambassador for Pro Wrestling Hub

    WPWH appoints Sangram Singh as brand ambassador for Pro Wrestling Hub

    Mumbai: The World Professional Wrestling Hub (WPWH) proudly announces the launch of its groundbreaking venture in the world of professional wrestling in India and beyond. With a rich history deeply rooted in Indian wrestling, WPWH aims to provide a prominent platform for both Indian and international wrestlers to showcase their talent, learn from experienced players and coaches, and pursue their dreams of winning national and international accolades.

    Wrestling, known as kushti in India, holds a significant place in the country’s culture and has been cherished as a beloved sport for thousands of years. Despite its historical prominence, young wrestlers face various challenges, including limited opportunities to participate in national and international events, as well as resource constraints hindering their training and diet requirements. The WPWH’s new venture aims to address these challenges and offer unwavering support to athletes and their families in their pursuit of excellence.

    To spearhead this transformative initiative, the WPWH has appointed the esteemed Sh. Sangram Singh is the brand ambassador for their new wrestling venture. Sangram Singh is an eminent figure in the wrestling community, known for his exceptional attitude, passion, expertise, and extensive experience in the sport. With Sangram Singh’s unparalleled dedication and profound knowledge, the venture is set to scale new heights and create a lasting impact on the wrestling landscape.

    Through this ambitious venture, WPWH aspires to provide wrestlers with invaluable opportunities to learn from top-notch international players and coaches. By offering a global platform, the venture aims to nurture the talent of aspiring athletes and empower them to achieve laurels on national and international stages.

    Expressing his enthusiasm about this new venture, Sangram Singh stated, “I am deeply honoured to be appointed as the brand ambassador for WPWH’s wrestling venture. Wrestling has been my life’s passion, and I firmly believe that every young athlete deserves a chance to pursue their dreams. With this initiative, we not only aim to promote wrestling but also encourage fitness and well-being among our nation’s people and the world at large. Together, we can create a happier and healthier global community.”

    WPWH’s vision for the future encompasses the global dissemination of wrestling, along with promoting physical fitness and overall well-being. By providing substantial support to thousands of athletes and their families, the venture aims to bring about positive transformations in the lives of aspiring wrestlers and youth involved in sports.

    As WPWH embarks on this exhilarating journey, they extend an open invitation to wrestling enthusiasts, supporters of the sport, and the broader community to join hands and create a thriving ecosystem for wrestlers and athletes worldwide.

  • Indian FIFA Pro Charanjot Singh dominates Asian Games 2022 seeding

    Indian FIFA Pro Charanjot Singh dominates Asian Games 2022 seeding

    Mumbai: Leading the charge for Team India, star FIFA athlete Charanjot Singh showcased his dominance at the South Asia seeding event and recorded stellar victories against Nepal, Bangladesh, and Sri Lanka to secure favourable seeding for the country at the upcoming Asian Games 2022 in Hangzhou.

    By displaying a combination of precision and strategy, Charanjot remarkably outclassed his opponents in the best-of-three matches. The Chandigarh-born athlete got off to the best possible start with successive triumphs against Sameer Gurung of Nepal and Dishan Sheruban Nithianathan of Sri Lanka with identical 2:1 scorelines. He then prevailed against Oytijjho Al Aff Tajwar Majumder of Bangladesh by a 2:0 scoreline to ensure an unbeaten run at the seeding event.

    Charanjot Singh said, “Reflecting on the results, I feel proud to have the opportunity to showcase my skills and gain a favourable seeding for India. I had put in long hours of practice and strategising to prepare for my opponents and I am glad that it all worked to perfection. The level of competition at the Asian Games will be fierce, but I have full faith in my abilities. I will be giving my all to bring home a medal”.

    Karman Singh, another distinguished FIFA athlete who will be representing the country at the prestigious tournament in Hangzhou secured fifth position at the seeding event. Both athletes made their way to the Asian Games by prevailing in the National Esports Championships (NESC) organised by the Esports Federation of India (ESFI).

    “The exceptional performances of our talented athletes in the FIFA seeding event are a testament to our country’s Esports prowess. We are confident that Charanjot and Karman will replicate their performances at the Asian Games and prove their mettle against the top teams from the continent. The Esports Federation of India is fully committed to supporting our athletes as they prepare to compete on the grand stage and bring laurels to the country,” said Esports Federation of India president Vinod Tiwari.

    A total of 21 leading FIFA teams from the continent will lock horns at the Asian Games 2022 in what is Esports’ debut as an official medal event at the tournament. India will be participating in four titles at the game – League of Legends, FIFA Online 4, Street Fighter V: Champion Edition, and DOTA 2.

    One of the country’s top sports & esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.

    While India’s League of Legends team secured favourable seeding by going unbeaten against Sri Lanka, Kazakhstan, and Kyrgyzstan at their LAN seeding event in Macau, the nation’s DOTA 2 team came second in their seeding group, finishing in the top eight in the overall event that was conducted online.

    The country’s ace Street Fighter V athletes Ayan Biswas and Mayank Prajapati secured fifth and sixth place respectively in their seeding event.

  • Lanka Premier League 2023 onboards SATsport News as powered-by sponsor

    Lanka Premier League 2023 onboards SATsport News as powered-by sponsor

    Mumbai: Lanka Premier League 2023 has announced SATsport News as a powered-by sponsor for the fourth edition of the League. 

    SATsport News is dedicated to bringing the latest updates and engaging cricket content to fans around the world. The website seized the opportunity to showcase their passion for sports and further connect with the audience.

    “The Lanka Premier League 2023 family is growing by the day. Arrival of SATsport News is an endorsement of the popularity and reach of the league. We are confident as a Platform we will be able to create confidence and a fruitful partnership across the world for our stakeholders. I welcome SATsport once again and wish them a great time with LPL2023,” said IPG Group (the official rights holder of LPL) founder and CEO Anil Mohan Sankhdhar.

    To provide readers with a greater understanding of the games and players, the website features in-depth news analyses of the game that include news, comments, statistics and real-time updates during the Lanka Premier League 2023 matches as well as details on other sporting properties from across the world.

    “We are elated to be a sponsor of the Lanka Premier League 2023. This partnership represents a wonderful opportunity to support the growth of cricket and take it to newer regions of the world as well as provide our audience with comprehensive coverage about the league,” commented a senior representative of SATsport News.

    LPL, which is in its fourth edition, has seen a fair share of its success as it has become a cricketing fan’s go-to League to watch some fine cricket. With a galaxy of stars, as well as a stream of domestic talents, LPL 2023 has managed to attract the attention of fans from around the world. 

    The tournament comprises six teams including Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings and B-Love Kandy, each representing different regions from the Island. 

    The teams have already started playing and will continue to compete in a series of exciting clashes held in Kandy and Colombo with the grand finale being played on 21 August 2023.

  • Janjatiya Vikas, an initiative under Azadi Ka Amrit Mahotsav by Ministry of Culture, supported by Zee Media

    Janjatiya Vikas, an initiative under Azadi Ka Amrit Mahotsav by Ministry of Culture, supported by Zee Media

    Mumbai: As we stand at the threshold of India’s 75th Independence Day, it is a good time to reflect on how we can accelerate achieving its sustainable development goals and transformation.

    Tribal empowerment is an essential aspect of Azadi Ka Amrit Mahotsav, as it recognizes the contributions and rights of indigenous communities in India. Under the nine themes announced by the prime minister, tribal empowerment emphasises preservation of tribal culture, inclusive development, livelihood opportunities, education & healthcare, and awareness & sensitisation.

    To witness the legacy of indigenous tribes and their ancient traditions, rich culture, history, and development; Janjatiya Vikas celebrates the resilience, progress, and inclusive development of India’s tribal heritage.

  • Times Now Navbharat crosses five million subscribers on YouTube

    Times Now Navbharat crosses five million subscribers on YouTube

    Mumbai: Close on the heels of completing two successful years, Times Now Navbharat makes a strong impact in the Hindi News genre by achieving yet another milestone, crossing a staggering 5 million subscribers on YouTube. A testament to the channel’s content leadership and its growing influence in the digital landscape, the channel secured a remarkable 21 per cent surge in viewership on YouTube and garnered an impressive 400+ million video views along with a massive 3.8 billion impressions in July. 

    With its innovative content formats, distinctive and bold style of journalism that is firmly based on credible, accurate and decisive news reporting, Times Now Navbharat’s impact reverberates across its digital platforms, leaving an indelible mark on millions of viewers. Witnessing an extraordinary 69 per cent increase in views on Facebook and an impressive, combined video growth of 39% on both YouTube and Facebook, the channel’s digital prominence continues to surge ahead. 

    Strongly equipped with the fastest news, exclusive news breaks and most viewed prime-time shows – News Ki Pathshala and Sawal Public Ka, the channel has built a strong resonance with the viewers, driving high-decibel engagement across platforms. With a series of digital exclusives that integrates the channel’s broadcast, Times Now Navbharat has been offering well-rounded insights on every major news break such as Manipur Violence, Seema Haidar incident, Chandrayan 3 launch.

    Times Network COO – digital business & president Rohit Chadda said, “This achievement serves as an impressive feat for Times Now Navbharat as we celebrate 2 years in creating disruptive news content. The unparalleled innovative & interactive show formats have strongly positioned the channel as the preferred destination for Hindi news on digital platforms. As we move forward, we are excited to explore new avenues of engagement and set even higher benchmarks in the dynamic space of digital news.”

    Commanding an unyielding digital presence, the channel’s prime-time shows “Sawal Public Ka” and “News Ki Pathshala” captivated viewers, garnering an extraordinary 780 million video views across various digital platforms (YouTube, Facebook and Instagram).

    Data Source: Yt studio (YouTube), Crowdtangle (Facebook), Creator studio (Instagram)