MUMBAI: The L’Oreal Paris Elite Model Look India 2006, which kickstarted last month, culminated in a grand finale in Mumbai.
Manasvi Mamgal was chosen as the winner of the contest There was a tie in the first runners up position. Erica Packard and Nicki Sehgal were announced as the first runners-up, while Akanksha Arora was selected as the second runner-up of this mega model hunt.
The auditions for the model hunt were held across four metros between 2 and 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.
The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.
The winner will represent India at the Elite Model Look International 2006 to be held in Thailand in November 2006 while the three runners-up will be the participating in the Elite Model Look Asia Pacific 2006 to be held in Shanghai in November 2006.
The panel of judges for the finale included Elite supermodel and reigning Miss India-Universe Neha Kapur, actress Amrita Arora, supermodel Mehr Jessia, fashion designer Manish Malhotra, stand-up comedian Ash Chandler and Michaela Goddard who is the Head – Scouting, Elite Worldwide.
Elite India CEO Sushma Puri said, “The L’Oreal Paris Elite Model Look 2006 is an exciting property which allows us to tap into the immense talent that lies undiscovered across India.
This democratic event gives an opportunity to all those young girls who dream of a career in the fashion industry. Elite on its part strives to develop these participants so that they rise to their fullest potential and are able to shine.”
Besides the final winners, Soni Agarwal and Apoorva Vishvanathan were the other two winners for the Miss Photogenic title while Ekta Chaudhury was announced as the winner of the Trussardi Prima Donna Award.
All the winners will be in a modeling contract with Elite India and have won a free one-year membership to Fitness expert Leena Mogre’s gym.
The auditions for the model hunt was held across four metros between 2 to 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.
The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.
The model hunt will be aired in the form of a reality series from 23 September onwards exclusively on Zoom, India’s premier glamour and lifestyle television. The series will take a look at the shoot right from auditions, training sessions to the grand finale.
Commenting on the association with the event, Zoom business head MK Anand said, “As India’s foremost Glamour and Entertainment news destination, Zoom has showcased the finest events in the fashion and lifestyle arena. This model hunt is an effort to gain a space in fashion and style space. We hope to consolidate our position with the L’Oreal Paris Elite Model Look 2006.”
“We will be airing a 10 episode series that takes a look at the reality shoot at the training sessions at Goa and the finale. This is just the beginning. We will soon be lauching a hunt called Diva Quest, which will be a hunt for a face for Zoom” added Anand.
L’Oreal Consumer Products Division (India) director Philippe Raffray added “L’Oreal Paris endeavors to make women around the world more beautiful. Which is why this association with Elite, one of the most prestigious modeling networks, and Zoom, India’s glamorous lifestyle channel, creates a unique showcase for contemporary Indian beauty.”

Late last month, when Zee TV pointed a finger at Star India, making a serious charge of copyright infringement, the incident had given away the plot of the big fight coming up. Zee Telefilms issued a notice to Star demanding it withdraw all activities around its upcoming soap, tentatively titled Betiyaan, claiming ownership of the concept. Zee said it was in fact gearing up to launch its big ticket soap Ghar Ki Lakshmi Betiyann, produced by Creative Eye.
According to the Zee official communiqué, Ghar Ki Lakshmi Betiyann is Zee TV‘s steadfast attempt to address the ever-persistent issue of gender discrimination in our country. The show highlights certain myths that exist in our society today. States Zee TV programming head Ashvini Yardi on the Ghar Ki Lakshmi Betiyann, “With Ghar Ki Lahsmi… we are trying to highlight the serious issue of gender inequity that is prevalent in our society.”
“Kahaani Ghar Ghar Ki is an old show with a dedicated viewership and we are confident of the soap overcoming any new challenge in its way. But we will make efforts to protect the show. I am not hinting that we will be doing stunts to keep the viewer glued. We will be taking liberties that the story line would allow and accordingly, we will be creating twists and turns in the plot to fight competition,” Star India senior creative director Shailja Kejriwal says.
And one show that will be making its best efforts for not getting caught in this exchange of fire would be Sony‘s brand new celebrity dance show Jhalak Dikhhla Jaa. Reason: Jhalak.. again has been placed in the crucial slot of 10 pm, Wednesday and Thursday.
Star One is meanwhile revamping its prime time band as well, with the entry of Nach Baliye 2 on 25 September (placed in the 8:30 pm slot) and the launch coincides with the Ghar Ki Lakshmi… launch in terms of dates. In October, two other soaps Saathi Re and Betiyaan apni yaa…Paraaya Dhan will mark the launch of new primetime programming band, with Saathi Re airing at 8:30 pm followed by Betiyaan apni yaa…Paraaya Dhan at 9 pm.





