Cartoon Network plans regional websites in different regions across the Asia Pacific. The network will launch a site for Australia by mid year. Other sites planned are for India in English, Taiwan in Mandarin and so on.
Turner International’s Hema Govindan said that the key difference between the TV channel and the site will be new, interactive elements introduced via the World Premier Tool.
“For instance, hypothetically speaking, in a chat room, Johnny Bravo will have a dialogue with people visiting our website. It will also be specific to the country the website is being built for. The cultural cues will be very , very different. The characters we champion, the interactive elements will be different.” Govindan said that the net could consider regional sites in Indian languages at a later stage, similar to it’s channel strategy.
She added that the channel penetration’s was 10 million at present, and plans were to extend penetration beyond urban India. “The tune in will only come with more localisation and customisation. We are also looking at initiatives like Get Tooned, when we actually animated five Indian kids and put them on air as interstentials.”
The channel has featured five kids in Australia and New Zealand, five in South East Asia, 5 in Taiwan and five in India. Research has shown that Indian kids would like to see winners. Because of that, the channel plans to showcase more Indian kids as winners in cartoon form in the new future.







Fetch the Vet is a pre-school show about Tom Fetch, a veterinarian who runs a clinic in a small country town. Tom is the first person the townsfolk go to for any pet-related problem and he‘s happy to give them his attention and affection. This show will be telecast at 1pm from Monday to Saturday.
Kiri the Clown is a colourful animation show based on the book series. Kiri travels from town to town with Pip‘lett the Parrot, Rabitus the Cat and Laura the Ballerina who perform in a little circus and are best pals. The gags, magic, songs, dances and slap stick humour in the show have been designed for pre-schoolers. It will be telecast at 10.30am from Monday to Saturday.
The third show Ninja Hattori is a story about Ken, an ordinary boy who befriends a little ninja called Hattori who‘s anything but normal! He has the powers of a supreme ninja so that he can speed like a rocket, sleep on the ceiling and know martial arts at the back of his fast hand! This show will be telecast at 6.30pm from Monday to Friday.