ITV

Category: TV Channels

  • Nat Geo Wild to launch on Singapore pay TV platform StarHub

    Nat Geo Wild to launch on Singapore pay TV platform StarHub

    MUMBAI: StarHub, which claims to be Singapore’s largest pay-TV operator, will launch five more channels on 2 October 2006. They are National Geographic Wild, Sky News, Channel [V] International, Fox Crime and Boomerang.

    They will be added to the Family Plus digital group at no extra cost.

    National Geographic Wild will air documentaries entirely focussed on the animal kingdom and the worlds they inhabit. From the most remote environments, the forbidding depths of our oceans, to the protected parks in our backyards.

    National Geographic Wild uses cinematography and spellbinding storytelling to take viewers on unforgettable journeys into the wild world and to experience the best, most intimate encounters with wildlife ever seen on television.

    Channel [V] International features music videos and singers, reality and infotainment shows. Viewers can catch VJs such as Sarah, Maya, Dominic and Joey on this channel. It has shows such as Remote Control, Popparazzi, Arcade and The Ticket.

    Fox Crime is dedicated to crime, investigation and mystery. It is the ultimate channel where viewers will find all shadows of crime and investigation stories.

    Sky News is a news channel from the UK. Boomerang features animated entertainment, drawing from content of Hanna-Barbera, Warner Brothers and MGM. Boomerang will not only provide another choice for kids content under the Cartoon Network banner, but also nostalgic moments for parents who wish to catch the legends of cartoon history such as Flintstones, Looney Tunes, Scooby Doo, Wacky Races, The Jetsons and Top Cat.

    StarHub VP, cable TV services Patrick Lim says, “StarHub is constantly working towards providing better products and services, and creating more value to our customers, and we are very excited with all that we have in store for our cable TV customers, in particular those on the digital platform.

    “We hope that this addition of five quality channels to Family Plus, coupled with other new offerings to be rolled out on 2 October, will encourage those who have yet to enjoy StarHub Digital Cable to sign up and join the fun, and also provide more incentive to our analogue customers to make the switch to the digital platform so that they too can enjoy these great benefits.”

  • Buena Vista Games creates video games around Disney characters

    Buena Vista Games creates video games around Disney characters

    MUMBAI: Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company, has announced that The Cheetah Girls, Phil of the Future, and The Suite Life of Zack & Cody: Tipton Trouble are now available.

    The Cheetah Girls and Phil of the Future are available for the Game Boy Advance. The Suite Life of Zack & Cody: Tipton Trouble is available for the Nintendo DS. All three games are rated E for Everyone by the Entertainment Software Rating Board (ESRB).

    “Kids can take their favorite Disney Channel characters anywhere this fall with new adventures from The Cheetah Girls, Phil of the Future and The Suite Life of Zack & Cody, says Buena Vista Games marketing VP Craig Relyea. “With the recent success of The Cheetah Girls 2 Disney Channel Original Movie, we are particularly excited to offer fans more ways to interact with the performers’ story.”

    In Phil of the Future, developed by Handheld Games Corp. for the Game Boy Advance, players help their favorite characters from the popular Disney Channel series save a town overrun with the mischievous pets from the future -– The Blahs. As Phil, Keeley or Curtis, players collect and assemble more than 20 futuristic gadgets to solve puzzles, overcome obstacles and capture the blahs to save the day. With several mini-games and unlockable features, Phil of the Future offers players hours of fun, states an official release.

    Join The Cheetah Girls as they dance and sing their way to a talent competition in Spain, where the top prize is a record contract. Players take on the role of each of the four Cheetah Girls –- Galleria, Chanel, Aquanetta and Dorinda, plus Galleria’s pedigree pooch, Toto. To prepare for the big gig in Barcelona, players create their own tunes in the music studio, choreograph dance moves and coordinate Cheeta-licious outfits. The game also features mini jobs for each girl — flip ribs on the grill with Aqua; teach dance with Dorinda; make music with Galleria and Toto at home or coordinate outfits at a high-end fashion store with Chanel, the release adds.

    The Suite Life of Zack & Cody: Tipton Trouble is an action platform game from developer A2M, based on the Disney Channel’s popular TV show, “The Suite Life of Zack & Cody. The game enables players to enter the world of Zack and Cody, 12-year-old twins who live with their mother in one of Boston’s swankiest hotels. As in the TV show, the twins attempt to save themselves from 14 outrageous situations by jumping, crawling, climbing, running and racing to Conquer enemy forces. Players can race through corridors on Zack’s skateboard, shoot various objects like water balloons, bubble gum and cream pies from Cody’s amazing vacuum, and unlock mini-games that feature two-player wireless action.

  • Discovery sinks $500K into fund for new programming

    Discovery sinks $500K into fund for new programming

    MUMBAI: Silver Spring-based Discovery Channel US and Discovery Networks International are shelling out big dollars for producers to come up with new, cutting edge programming.

     

    The two have launched a $500,000 Global Landmark Development Fund, seeking groundbreaking programming ideas from producers around the world.

     

    “This is an exciting challenge for producers to bring us ideas as ambitious and innovative as ‘Planet Earth’ and ‘North America’,” said Luis Silberwasser, executive vice president and chief content officer, referring to two of its most successful programming series.

     

    “By working on a global scale, we have a unique opportunity to enlist the world’s best production companies to make their most ambitious ideas a reality.”

     

    ‘North America’, with episodes covering various geographical regions of the continent, is Discovery’s first independently-produced natural history series.

  • Pubcaster DD does high definition twist

    Pubcaster DD does high definition twist

    MUMBAI: The Marathi TV creative community in Mumbai was excited last month. The reason: pubcaster Doordarshan flagged off a high definition (HD) production studio at its Mumbai kendra. Set up at a cost of Rs 18 crore, the studio has already started producing music programs, plays, series and shows such as Aaj Che Dawedaar Uddyache Super Star and Dhina Dhin Dha which come on DD Sahaydari.

    Mukesh Sharma says that the broadcaster is moving towards an HD world

    While this is great, says a media observer, it is a case of putting the cart before the horse as DD has no HD transmitters. The net result: it has been downgrading the programs to standard definition (SD) for terrestrial and satellite telecasts of DD daily.

     

    Agrees DD Sahyadri Additional director general (programming) Mukesh Sharma adding that the studio will only be used for HD content production. “We are looking at changing and adapting to HD and this is the first stage,” says Sharma.

     

    The Mumbai HD set includes six new Ikegami HD cameras, Dolby surround system, new microphones, a Kayak switcher as well as a new post production set up for editing. The system integration for the approximately 900 sq metre of an old studio in the new DD building in central Mumbai was done by Shaf Broadcast. The pub-caster currently has plans to upgrade its old world SD transmission network to HD over the next few months. Reports are that some 10 terrestrial HD TV channels are on the anvil.

    It says it does not want to wait until it starts transmitting in HD; it would rather build its program catalogue in HD now for future exploitation. We are going to have more studios in metros like Chennai, Bangalore, and Kolkata very soon, added Sharma. The first to come online with its HD set up was Delhi in May 2013.

    DD’s attempt to adapt to changes by introducing HD systems

     

    Questions are being raised whether DD is doing the right thing migrating to HD? Will it be more money down the drain for a broadcaster which has a mandate of public service? Are private players generating enough excitement amongst media planners to allow them to plonk their advertising dollars on their HD chanels?

     

    “Not really,” observes the media observer. “Advertisers are approaching HD channels cautiously. They prefer a shot gun approach on SD channels where they get mass audiences than in a HD service which is being watched by smaller more elite audiences. They obviously are playing safe so far.”

     

    NDTV Lifestyle chief executive director Smeeta Chakrabarti too tends to agree. She has been filming the channel’s show in HD for a few years now and says advertisers have been chary of parking their bucks there. Says she: “The cost of buying HD equipment is not much higher than normal ones but the cost of broadcasting is not recovered through revenue.”

     

    “I don’t know why such a brou-ha-ha is being made about DD moving to HD,” says another media observer. “Almost all of the terrestrial broadcasters the world over have made the transition; DD is doing it in its unique fashion like it does so for all its activities. So be it.”

  • Disney unveils its first branded apparel store ‘Disney Jeans’ in Mumbai













    MUMBAI: Disney India has the launched the first of its non-character franchise stores ‘Disney Jeans‘ in Mumbai.


    This is the first of 20 exclusive ‘Disney Jeans‘ stores that Disney, along with Indus Clothing plan to set up between now and end-2007


    As reported earlier, Disney and Indus Clothing have inked a licensing agreement wherein the latter would be pumping in approximately Rs 210 million towards the setting up of the stores.


    The Disney Jeans concept will soon be followed by three more stores to be launched in Delhi with another two more opening in Mumbai. next on the list are Pune, Chandigarh, Dehradun and Kanpur.


    The first phase of expansion will target the Northern and Western regions while the Southern and Eastern markets will see Disney Jeans stores by spring next year.


    The core denim range is complimented with tees, fleece, jackets, woven shirts, woven bottoms and accessories in for kids between the age of 4-14 years. Elements such as adjustable waist bands which loosen and tighten according to the child‘s growth, hook buttons that are easy for children to manage, offer a casual and fun option. T-shirts and tops will be priced from Rs 99 onwards while the range of jeans will be priced between Rs 800 – 1300.



    Explaining the rationale for introducing non-character merchandise as opposed to the much loved Disney characters, Softlines – Disney Consumer Products (DCP) Regional Director Lester W Lee said, “The non character market is seven to eight times larger than the character market, comprising almost 85 per cent and therefore we see this as a big opportunity for us. From packaging, labels and tags the range will bear the Disney identification.”


    The Disney Jeans product range will however, have cartoon strips and comics on the inner pockets and undercuffs of jeans. This range will also extend to accessories lie bags, hats, socks and footware.


    “We wanted to create a non-character apparel brand that kids like. Ultimately the range will evolve, to provide a total head-to-toe fashion experience for kids through diversification into footwear, eyewear, watches and innerwear,” added Lee.


    “The launch of Disney Jeans is an exciting milestone as we continue to build the depth and breadth of Disney brand among new consumers in India,” said The Walt Disney Company (India) MD Rajat Jain. “We are focused on delivering internationally successful products that appeal and offer great quality, “fashionability” and functionality and are appropriately customized for the local consumers.”


    Eyeing the ‘tween‘ market as having great potential, Lee added, “Tween consumers are a key segment, they will be the new generation of spenders as they determine the trends in the market.”


    The Kids branded Apparel and Accessories market in India was at $ 600mn in FY‘05 and is estimated to grow to $ 850mn by 2010. The Softlines revenue generated from Asia is pegged at 300 million, China making up for 40 per cent and India 10 per cent of overall revenues.


    “Indus Clothing continues to be the front-runner in the organized Indian fashion business. Our mission is to lead the apparel industry through a superior product portfolio, innovative technology and an unrivalled commitment to customer driven excellence. We have aggressive marketing and promotional plans to build and strengthen our portfolio of brands in India,” said Indus Clothing managing director HP Singh.


    In addition to an extensive retail push, ICL plans innovative marketing initiatives to drive optimum product visibility for the consumers. ICL also plans to invest around 210 million rupees to set up the exclusive ‘Disney Jeans Stores‘ by the end of 2007. The number of Disney Jeans Stores is expected to be increased to 50 by year 2008.


    The brand is already present in France, Italy, Spain and Belgium. The range will be launched shortly in North America and other parts of Europe. In Asia, the brand is currently available in Taiwan, Thailand, China and in Hong Kong the store as even been extended to include adult merchandise.


    Also Read:
    Indus Clothing to pump in Rs 210 mn for branded ‘Disney Jeans‘ stores

  • Nickelodeon launches live-action interactive series ‘The Upside Down Show’ in the US













    MUMBAI: Preschoolers will “just press play,” as Noggin, the commercial-free, educational preschool network from Nickelodeon, introduces a new form of interactive viewing for preschoolers, on its new, original, live-action series, The Upside Down Show.


    Starring comedy duo, The Umbilical Brothers (David Collins and Shane Dundas), the 13 episode half-hour preschool series developed by Sesame Workshop, the nonprofit educational organization behind Sesame Street will debut on Noggin on 16 October with two back-to-back episodes from 11:00 am – 12:00 pm (ET). Beginning Friday, November 10, The Umbilical Brothers can be seen performing in Manhattan at The New Victory Theater with their comedy show Speedmouse.


    Noggin will premiere a new episode every Monday, Wednesday and Friday at 4:30 pm (ET) for four weeks straight through Friday, November 10. The Upside Down Show will air regularly on Noggin weekdays at 11:00 a.m. and 4:30 pm (ET), informs an official release.



    The Upside Down Show provides a fresh new way for preschoolers to interact by learning critical thinking skills, rich vocabulary and relational concepts and life skills through pretend play. The series elevates the concept of imaginative play to a new platform in which children build valuable reasoning skills, develop creative problem solving abilities and enhance their understanding of and joy in the world around them. The remote control featured on the series becomes a fun tool to help children learn unique vocabulary and relational concepts, as well as to play along with these completely original, imaginary stories.


    Set in a fantastical living room with more doors than walls, The Upside Down Show stars David and Shane, two brothers who live with their fun-loving sidekick Puppet, their invisible pet fly Fido, and the Shmuzzies, adorable fluff balls who speak “Shmuzzish” and love to rhyme. Each episode begins as the brothers “hand” an imaginary remote control to the viewers at home so they can “control” the duo‘s physical motion by fast forwarding, rewinding or pausing their movement. Breaking “the fourth wall” of the television set, the brothers encourage their audience to participate in their antics and accompany them on their excursions.


    Every week, the duo will embark on a journey to explore new infinite worlds like the Very Hairy Room, Wind Room or Puppy Room, and everyday destinations like the beach, the airport or the movies. But Shane and David need help from their friends and viewers at home, as they don‘t know where their destination is or how to get there! They take detours through magical doors in their apartment which allow the brothers — and the preschoolers playing along — to investigate the world around them, adds the release.


    “David and Shane may be the two funniest men on the planet. They are silly, spontaneous, ridiculous, amazing and on the perfect wavelength for preschoolers,” said Nickelodeon Preschool Television executive creative director Brown Johnson. “The Brothers make ordinary things extraordinary — from taking a trip to the art museum or the beach to visiting wacky places like the sticky room, the no-room room, or the sandwich room, where they achieve ‘total sandwich.‘ They make me laugh every time!”


    “We‘re very excited about the debut of The Upside Down Show, which is very different than other preschool shows,” said Sesame Workshop‘s executive VP/Creative Director Liz Nealon. “Pairing the irresistible antics of the Umbilical Brothers with the Workshop‘s understanding that young children learn best through imaginative play has created a special kind of alchemy. We‘ve worked hard to make sure that this offbeat and funny show also serves up serious school readiness — teaching and reinforcing cognitive thinking and language skills, and fostering a sense of mastery and self- confidence, all while keeping kids laughing and engaged.”


    Noggins‘s website http://www.noggin.com will feature a variety of content to complement the premiere of The Upside Down Show, including an online game where preschoolers can personalize an imaginary play experience with Shane and David by creating their own interactive video. The site will also feature downloadable clips from the series and several activities including The Upside Down Show printables, crafts, E-cards and more. Nick Jr.‘s website http://www.nickjr.com will also launch The Upside Down Show interactive game and activities, in addition to featuring a dedicated playlist of clips from series on Nick Jr. Video.

  • ICC starts meetings with broadcasters, agencies

    ICC starts meetings with broadcasters, agencies

    MUMBAI: The International Cricket Council (ICC) today began meetings with broadcasters and agencies in Dubai, marking the latest stage of its sale of media and sponsorship rights for ICC Events from late 2007 to 2015.

    Included in the eight-year period under discussion are 18 ICC tournaments with two ICC Cricket World Cups, in Asia (2011) and Australasia (2015), and a minimum of three ICC Champions Trophy tournaments. Also included are the first two ICC Twenty20 World Championships, in South Africa (2007) and England (2009), the latter taking place in the ICC’s centenary year.

    And there are Cricket World Cup qualifiers, four ICC U/19 Cricket World Cups, and for the first time, the Women’s Cricket World Cup, with two tournaments scheduled for 2009 (Australia) and 2013 (India) in the eight-year time frame.

    Potential commercial partners that meet the ICC’s criteria for bidding have been invited separately to Dubai.

    The ICC’s team of negotiators include former President Ehsan Mani, who played a key role in securing the current agreement with the News Corp owned Global Cricket Corporation (GCC) through News International Limited.

    Further details and updates of the sales process will be announced in due course.]

  • AETN to showcase 300 hours of programming at Mipcom

    AETN to showcase 300 hours of programming at Mipcom

    MUMBAI: AETN International reaches Cannes for Mipcom with over 300 hours of new programming, featuring real-life series from the A&E Network and documentary series and specials from The History Channel.

    The new real-life family series Gene Simmons Family Jewels (13 x ½ hr) follows Kiss. Mom is Shannon Tweed — former Playmate of the Year, actress and model. And their kids, Nick and Sophie, are, well…surprisingly charming, well-behaved teenagers dealing with the trials and tribulations of adolescence, even though Mom and Dad are like no one else’s parents. Gene and Shannon have been happily UNmarried for 23 years and have no plans of getting married any time soon. Gene is a rock star, and a multi-media magnate. He is also the kind of dad who brings Gatorade to his daughter’s soccer games and stands in the front row of his son’s rock band when they play gigs.

    Gene Simmons Family Jewels reveals the side of Gene that he has kept hidden until now, and shows how the most non-traditional, traditional family in America manages to make it work under the oddest of circumstances. Produced by The Greif Company/A Day With, Inc and the Gene Simmons Company for A&E Network, informs an official release.

    A high-speed real-life series, Driving Force (14 x ½ hr) stars racing legend John Force and his three drag racing daughters. John Force is the most accomplished and dominant figure in the sport of drag racing, a form of auto racing, with 119 career victories and an unprecedented 14 team championships in 16 years. The hook of the show: John is the father of four beautiful daughters – 36-year old Adria who has managed the finances for John Force Racing corporate headquarters since she was 20, and 23-year old Ashley, 19-year old Brittany and 17-year old Courtney, all of whom are following in their father’s tracks competing in the male-dominated field of high-speed drag racing. Racing is the backdrop for this true-life comedy that follows a father trying to bring his family together while also preparing for the next championship run. Driving Force is shot in HD. Produced by Schmaguuli, LLC for A&E Network.

    DOCUMENTARY FEATURES & SERIES

    Combat Diary: The Marines of Lima Company (two hours) is an unflinching look at the war in Iraq, literally seen through the eyes of the Marines of Lima Company, which was hit harder than any other combat unit in Iraq; out of a company of 183 Marines, 23 died in combat. Using footage shot by the Marines themselves, including firefights, road-side explosions, soldiers playing around in their barracks and video letters home, Combat Diary: The Marines of Lima Company tells the story of the men who died and those who survived. Shot in HD. Produced by Viewfinder Productions, Inc. for A&E Network.

    It is the oldest document of Western Civilization – a story that spans 4,000 years, and has remained secret… until now. The Book of the Dead is the first written description of any religion, the first time mankind wrote down their philosophy, the first time man expressed belief in heaven or a paradise afterlife, and is the likely source of the Ten Commandments. The Egyptian Book of the Dead (two hours) follows the ancient scroll from its creation in around 1800 BC near the site of the ancient Egyptian city of Thebes, to its re-discovery – and theft – in 1887, and the modern story its translation and resurrection. Shot in HD, the documentary features CGI and dramatic reenactments. Produced by Morningstar Entertainment for The History Channel.

    FORMATS

    Big Spender (13 x ½ hr) is a financial rescue series. Host Larry Winget, a behavioral change expert who has personally traveled the road from rags to riches, uses a combination of strategies to help couples and families move from financial wreckage to responsible spending habits. In each episode, Larry confronts a family about their problem and gets them to agree to three weeks of financial boot camp. During this time, Larry uses his “tough love” people skills to get the family to take responsibility for their actions with a myriad of activities customized to alleviate their particular situation and lead them to financial health. Larry Winget is a renowned speaker/ author/consultant, and is the author of Money Is Easy and Shut Up, Stop Whining and Get a Life. Produced by North South Productions for A&E Network.

    Confronting Justice (10 x 1 hour) is a dramatic real-life series that explores the lives of people most affected by a serious crime: the victims, their families and the offender. The story of a painful event and its consequences are told first-hand by those directly involved as they prepare for an emotionally-charged face-to-face meeting. The victims and their family members hope to find answers to painful questions and the offender may find some answers too. Confronting Justice unflinchingly reveals this emotional, yet powerful encounter, which changes the lives of those involved forever. Produced by New Line Television in association with Cinemaria for A&E Network.

  • Worldspace inks cricket rights deal with Espn Star Sports

    Worldspace inks cricket rights deal with Espn Star Sports

    MUMBAI: Worldspace Satellite Radio has signed an exclusive broadcast license agreement with Espn Star Sports to provide subscribers with live audio coverage of cricket, further enhancing its content offering and providing consumers with a truly unique listening experience.

    Under terms of the agreement, Play, the Worldspace -branded all sports channel for South Asia and the Middle East, will have exclusive broadcasting rights throughout South Asia for 12 tours and over 200 days of cricket comprising both test matches and one-day internationals.

    Three of the 12 tours include India — Worldspace Satellite Radio’s primary market in the Asia region. Coverage begins 19 November, 2006 with India’s tour of South Africa, and runs through February 2008, with conclusion of the India-Sri Lanka-Australia Triangular Series in Australia, informs an official release.

    “The exclusive acquisition of these premier cricket internationals is another demonstration of Worldspace’s continued commitment to providing the best in audio entertainment for our listeners,” said Alexander Brown, co-chief operating officer, Worldspace.

    Subscribers will have “ball-by-ball,” real-time coverage of all matches as well as a host of ancillary programming surrounding each match. The coverage will feature matches with the national teams from India, Australia, England, New Zealand, South Africa, Zimbabwe, Sri Lanka, and the West Indies, and will also include the biennial Australia-England test series, “The Ashes.” Broadcasts can be received in countries covered by the Worldspace AsiaStar satellite’s West Beam and include: Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka, Bahrain, Qatar, and UAE.

  • Disney unveils its first branded apparel store ‘Disney Jeans’ in Mumbai

    Disney unveils its first branded apparel store ‘Disney Jeans’ in Mumbai

    MUMBAI: Disney India has the launched the first of its non-character franchise stores ‘Disney Jeans’ in Mumbai.

    This is the first of 20 exclusive ‘Disney Jeans’ stores that Disney, along with Indus Clothing plan to set up between now and end-2007

    As reported earlier, Disney and Indus Clothing have inked a licensing agreement wherein the latter would be pumping in approximately Rs 210 million towards the setting up of the stores.
    The Disney Jeans concept will soon be followed by three more stores to be launched in Delhi with another two more opening in Mumbai. next on the list are Pune, Chandigarh, Dehradun and Kanpur.

    The first phase of expansion will target the Northern and Western regions while the Southern and Eastern markets will see Disney Jeans stores by spring next year.

    The core denim range is complimented with tees, fleece, jackets, woven shirts, woven bottoms and accessories in for kids between the age of 4-14 years. Elements such as adjustable waist bands which loosen and tighten according to the child’s growth, hook buttons that are easy for children to manage, offer a casual and fun option. T-shirts and tops will be priced from Rs 99 onwards while the range of jeans will be priced between Rs 800 – 1300.

    Explaining the rationale for introducing non-character merchandise as opposed to the much loved Disney characters, Softlines – Disney Consumer Products (DCP) Regional Director Lester W Lee said, “The non character market is seven to eight times larger than the character market, comprising almost 85 per cent and therefore we see this as a big opportunity for us. From packaging, labels and tags the range will bear the Disney identification.”

    The Disney Jeans product range will however, have cartoon strips and comics on the inner pockets and undercuffs of jeans. This range will also extend to accessories lie bags, hats, socks and footware.

    “We wanted to create a non-character apparel brand that kids like. Ultimately the range will evolve, to provide a total head-to-toe fashion experience for kids through diversification into footwear, eyewear, watches and innerwear,” added Lee.

    “The launch of Disney Jeans is an exciting milestone as we continue to build the depth and breadth of Disney brand among new consumers in India,” said The Walt Disney Company (India) MD Rajat Jain. “We are focused on delivering internationally successful products that appeal and offer great quality, “fashionability” and functionality and are appropriately customized for the local consumers.”

    Eyeing the ‘tween’ market as having great potential, Lee added, “Tween consumers are a key segment, they will be the new generation of spenders as they determine the trends in the market.”

    The Kids branded Apparel and Accessories market in India was at $ 600mn in FY’05 and is estimated to grow to $ 850mn by 2010. The Softlines revenue generated from Asia is pegged at 300 million, China making up for 40 per cent and India 10 per cent of overall revenues.

    “Indus Clothing continues to be the front-runner in the organized Indian fashion business. Our mission is to lead the apparel industry through a superior product portfolio, innovative technology and an unrivalled commitment to customer driven excellence. We have aggressive marketing and promotional plans to build and strengthen our portfolio of brands in India,” said Indus Clothing managing director HP Singh.

    In addition to an extensive retail push, ICL plans innovative marketing initiatives to drive optimum product visibility for the consumers. ICL also plans to invest around 210 million rupees to set up the exclusive ‘Disney Jeans Stores’ by the end of 2007. The number of Disney Jeans Stores is expected to be increased to 50 by year 2008.

    The brand is already present in France, Italy, Spain and Belgium. The range will be launched shortly in North America and other parts of Europe. In Asia, the brand is currently available in Taiwan, Thailand, China and in Hong Kong the store as even been extended to include adult merchandise.