Category: TV Channels

  • Sidhartha Kishore Das takes charge as general manager at Rachana Television

    Sidhartha Kishore Das takes charge as general manager at Rachana Television

    MUMBAI – Sidhartha Kishore Das has joined Rachana Television Pvt Ltd as general manager, after a 14-year stint at Odisha Television Limited (OTV). Das, who most recently served as senior general manager at OTV, will now spearhead revenue growth and strategy at the Hyderabad-based broadcaster.

    At OTV, Das headed sales across the north and west regions, driving market share and expanding the client base. Earlier, he worked at Zee Entertainment Enterprises in New Delhi.

    With nearly two decades in broadcast sales and management, Das is expected to bring his negotiation prowess, presentation skills and sharp market analysis to Rachana Television’s top table.
     

  • Way2news ropes in Telugu media veterans to lead AP, Telangana sales

    Way2news ropes in Telugu media veterans to lead AP, Telangana sales

    MUMBAI: From press powerhouses to digital disruptors Telugu media veterans take the hyperlocal highway. In a strategic move to cement its dominance in the Telugu-speaking heartland, Way2news, India’s leading vernacular hyperlocal news platform has appointed three seasoned professionals to lead business operations in Andhra Pradesh and Telangana. Collectively bringing over 90 years of experience from marquee media brands like Eenadu, Sakshi Media, Andhra Jyothi, and Vartha, the new sales leaders will spearhead advertising growth, strengthen client relationships, and scale regional revenues.

    Meet the new power trio:

    . Bhatlapenumarthy Ranganath, with 37 years of experience, most recently served as deputy general manager at Sakshi Media. He joins Way2news as head of sales for Key and Enterprise Accounts in Andhra Pradesh, where he will focus on large-scale revenue partnerships.

    . Ajjarapu Bhanu Venkatesh, a 30-year veteran of Eenadu, now takes charge as head of sales for the Urban SMB Market in Hyderabad. His deep understanding of urban media behaviour and administration makes him ideal for driving advertiser value in the state capital.

    .  Adapa Venkateswara Rao, who spent 32 years with Eenadu, assumes the role of head of sales for Andhra Pradesh’s SMB Market. Known for his expertise in promotional and government advertising, Rao brings unmatched regional know-how.

    The appointments come as Way2news continues to expand across the South, delivering real-time news coverage across 1,292 mandals in Andhra Pradesh and Telangana. The platform’s mobile-first model and scalable ad tech make it a compelling proposition for advertisers aiming to reach deep into vernacular markets.

    “These appointments mark a big leap in our ambition to lead the regional digital news economy,” said Way2news founder & CEO Raju Vanapala. “The collective experience of these leaders will deepen our advertiser relationships and accelerate monetisation across our strongest markets.”

    Ranganath noted the shift towards digital-first strategies among enterprise clients: “Way2news combines editorial credibility with innovation. I look forward to driving impactful campaigns tailored to Andhra Pradesh’s fast-evolving market.”

    Venkatesh added, “The rise of hyperlocal vernacular consumption has transformed urban marketing. Our goal will be to harness Way2news’ scale and mobile reach to help SMB advertisers thrive.”

    Rao echoed the sentiment, “Advertisers today want more than eyeballs, they want relevance and reach. Way2news delivers both, and I’m thrilled to lead the sales charge for SMBs in Andhra Pradesh.”

    With a growing user base and renewed leadership, Way2news is not just reporting local stories, it’s rewriting the playbook for digital news monetisation in regional India.
     

  • Kanpur Warriors joins Uttar Pradesh Kabaddi League as newest franchise

    Kanpur Warriors joins Uttar Pradesh Kabaddi League as newest franchise

    MUMBAI – Building on the resounding success of the debut season, Uttar Pradesh Kabaddi League (UPKL), SJ Uplift Kabaddi has announced the induction of a new franchise, Kanpur Warriors, for UPKL Season 2. The team owned and operated by BA Sports Club LLP, and led by entrepreneur Bhumika Vora, marks a major push to bring kabaddi into the cultural spotlight of one of Uttar Pradesh’s most passionate cities.

    Conceptualized, owned, and operated by SJ Uplift Kabaddi, UPKL continues to expand into kabaddi-strong belts across the state. With Kanpur’s long-standing kabaddi heritage, vibrant youth circuits, and growing appetite for competitive sport, Kanpur Warriors’ addition marks a strategic milestone in the league’s mission to deepen inclusivity and unearth local heroes.

    Talking about the announcement, Sambhav Jain, Director and Founder, SJ Uplift Kabaddi, said, “UPKL was always envisioned as a launchpad for grassroots athletes, transforming kabaddi from a gully sport into a structured professional ecosystem. Following the extraordinary success of  Season 1, welcoming new cities like Kanpur is not just growth; it is our evolution. Kanpur’s inclusion strengthens our vision to build a tiered ladder for athletes: from local leagues to UPKL and eventually national and global stages.”

    This milestone builds on the momentum of UPKL’s standout inaugural season, which reached over 30 million TV viewers as per BARC India and generated 300+ million digital impressions, driven largely by audiences from Tier 2 and Tier 3 cities.

    Kanpur Warriors owner Bhumika Vora said, “Kanpur is a city full of fire, heritage, and underrepresented talent, and with Kanpur Warriors, we now have a platform to showcase, build, and grow. Through UPKL, we aim to break stereotypes, back our youth, and place kabaddi at the center of Kanpur’s sporting identity. The name ‘Warriors’ reflects not just athletic grit, but the spirit of our people. We are building a platform where kabaddi is a sport of choice, not just an alternative.”

  • India@100 plans its big leap at BT summit with bold vision for 2047

    India@100 plans its big leap at BT summit with bold vision for 2047

     MUMBAI: A century in sight, and India’s got a blueprint to boot. As the nation marches towards its 100th year of independence, Business Today Multiverse is setting the stage for a future-forward conversation. The BT India@100 Summit, to be held on August 8, 2025 in New Delhi, will convene some of India’s sharpest minds from business, policy, and governance under the theme ‘India@2047: Blueprint for a Developed Nation’.

    Headlined by union minister Nitin Gadkari, who will deliver the keynote on India’s long-term growth roadmap, the summit aims to decode what it will take for the country to join the ranks of high-income, innovation-led economies.

    The speaker line-up reads like a policy powerhouse: Arvind Panagariya, Arunish Chawla, NK Singh, and Montek Singh Ahluwalia, among others, will explore everything from economic resilience and institutional reforms to AI, urbanisation, trade, and sustainability.

    But the star of the summit? Business Today’s 100 Ideas for India@100, a curated, deeply researched list of actionable reforms across 10 sectors. Think GST 2.0, land and labour reforms, clean air, safe cities for women, digital infrastructure, and future-ready education. These ideas stem from collaborations with experts like Manish Sabharwal (Teamlease) and Rajesh Shukla (Price), and inputs from think tanks like ICRIER, CSIS, ASER, and former policymakers Anil Swarup and Subhash Chandra Garg.

    With just 22 years to go until 2047, the summit isn’t just another talking shop, it’s a call to action. Sessions will challenge government, industry, and civil society to co-create India’s future. As one speaker put it: “It’s not just about growth, it’s about transformation.”

    And as the country eyes a 10 trillion dollars economy, Business Today is aiming to shape the national dialogue on how to get there with ambition, equity, and accountability.

    Because the journey to 2047 won’t be built on headlines, it’ll be built on hard choices, bold moves, and ideas that stick.

  • Konami eFootball announces star-studded India campaign featuring KL Rahul and Sunil Chhetri

    Konami eFootball announces star-studded India campaign featuring KL Rahul and Sunil Chhetri

    MUMBAI – Konami Digital Entertainment, B.V (KONAMI) announced a new eFootball campaign for its Indian audience, running from August to October 2025 and culminating in a special Meet & Greet event in Mumbai this December. The high-energy initiative celebrates India’s Independence Day and Diwali, featuring tournaments, exclusive content drops, and rewards, alongside appearances from top Indian sports and cultural icons.

    The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup – offering fans the chance to engage with a stellar lineup including cricket star KL Rahul, football icon Sunil Chhetri, content creator Focused Indian, rising cricket talent Nitish Kumar Reddy, and actor Ahan Shetty.

    In a first-of-its-kind creative collaboration, Konami has also partnered with renowned visual artist and illustrator Santanu Hazarika for an Independence Day surprise for all the eFootball fans.

    Speaking on the development, Konami’s eFootball general producer Junichi Taya said, “India continues to be one of the most exciting gaming communities for us globally, and this campaign is our way of celebrating and voicing that energy — through festivals, football, and fandom. Our commitment to our Indian community is paramount to us. Through a host of partnerships, we are leveraging some of the biggest names in Indian sport and culture with activations aimed at celebrating “INDIA’’. As the industry continues to grow in India, we are seeking to lead the way forward through eFootball.”

  • Zee5 launches 5 free streaming channels on LG Smart TVs across India

    Zee5 launches 5 free streaming channels on LG Smart TVs across India

    MUMBAI: TV’s gone lean-back, not laid back and Zee5 is making sure your living room feels like a blockbuster. In a move that turbocharges its Connected TV game, Zee5 has launched five new genre-specific FAST (Free Ad-Supported Streaming Television) channels on LG Channels, the built-in, free streaming platform available on all LG Smart TVs.

    The new channels Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic, and Z South Flix are aimed at viewers who want high-quality, no-strings-attached entertainment, ranging from nostalgic Hindi films and supernatural spooks to dubbed South blockbusters and feel-good family comedies. And the best part? They’re completely free, with no subscriptions, sign-ins, or downloads needed.

    Drawing from Zee5’s massive library of content spanning over 30 years of legacy IP, these channels are curated into snackable, always-on programming blocks tailored for India’s growing lean-back audience. With 5 genre-rich streams ready to go, all you need is a remote and a couch.

    Zee Entertainment Enterprises Ltd., chief growth officer Ashish Sehgal explained, “Our FAST channel expansion to LG devices, backed by LG’s presence in Indian households, ensures seamless and free access to genre-led, high-quality content. It’s about more than just distribution, it’s about elevating the Connected TV experience for both viewers and advertisers.”

    LG Electronics India director of media entertainment solution Brian Jung added, “Zee5’s new FAST channels on LG make premium, culturally relevant, family-first content available without barriers. No paywalls, no passwords just pure entertainment.”

    Available instantly on LG Channels via the home screen of LG Smart TVs, these new additions represent a major stride in Zee5’s Connected TV ambitions, targeting India’s 20 million plus Smart TV households. For advertisers, the move opens doors to a highly engaged, screen-led demographic in a premium ad-supported format.

    Whether you’re in the mood for classic Govinda, spooky thrillers, or South Indian action dubbed in Hindi, Zee5’s FAST channels have a channel just for you no fees, just feels.

  • Anjana Om Kashyap adds Aaj Tak HD to her editorial leadership portfolio

    Anjana Om Kashyap adds Aaj Tak HD to her editorial leadership portfolio

    MUMBAI: Anjana Om Kashyap has officially been handed the editorial reins of Aaj Tak HD, in addition to her successful run on digital-first channel Aaj Tak 2 – a move that cements her reputation as one of India’s most dynamic news leaders.

    This expanded mandate comes on the back of Anjana’s stellar track record. Her audacious Helicopter Shot coverage carved a new benchmark in election journalism – 100 destinations in 10 days – blending relentless ground reporting with trademark energy. And now both Anjana & Anjana 2.0 are doing the same at 9 PM with Black & White.

    As one of the most recognisable faces in Indian news, Anjana now stands poised to turn HD into high definition not just in pixels, but in ambition. For viewers, it promises a sharper, faster, and bolder brand of journalism. For the newsroom, it’s another helicopter shot straight out of Anjana’s playbook.

  • JioStar acquires exclusive broadcast and streaming rights for US Open for the next five years

    JioStar acquires exclusive broadcast and streaming rights for US Open for the next five years

    MUMBAI: JioStar announced that it has acquired the exclusive broadcast and streaming rights for the US Open Tennis Championships for the next five years. Secured by the USTA’s media rights agency, IMG, this landmark partnership will see every match from the hard courts of the USTA Billie Jean King National Tennis Center broadcasted on Star Sports Network and streamed on JioHotstar, delivering every ace, rally, and match point directly to millions of Indian screens.

    This year’s edition promises edge-of-the-seat drama, rising stars, and battles between a growing generation of legends as the men’s and women’s singles Main Draw will be played across 15 competition days. Indian fans will be treated to breathtaking tennis action with Carlos Alcaraz, Iga Świątek, Novak Djokovic, and Coco Gauff taking the court and Jannik Sinner and Aryna Sabalenka looking to defend their men’s and women’s singles titles respectively.

    The tournament also announced a reimagination of its US Open Mixed Doubles Championship, which this year will feature 16 star-studded pairs all vying for US$ 1 million in prize money going to the winning team. The blockbuster field will include many of the men and women ranked in the Top 10, nine Grand Slam singles champions and veritable legends of the game. Alcaraz will be pairing up with Emma Raducanu, Sinner is entered with Emma Navarro, Świątek will double up with Casper Ruud, Djokovic will come together with fellow Serbian Olga Danilovic and Venus Williams will compete with Reilly Opelka. On top of that, Ben Shelton will pair with world doubles No. 1 Taylor Townsend and the defending US Open Mixed Doubles Champions Sara Errani and Andrea Vavassori will compete to defend their title.

    As part of its coverage, JioStar will continue bringing its host of tech-driven and fan-first innovations that will redefine how one of the largest-attended annual sporting events in the world is experienced. From multi-language commentary to exclusive behind-the-scenes access on Star Sports Network and JioHotstar, viewers will enjoy immersive storytelling and interactivity around the tournament like never before.

    “We are thrilled to add the US Open to our expanding portfolio of world-class sporting events. This association with the USTA deepens the range of premier global sports content available to fans on our platforms,” said JioStar head of international acquisitions & syndication, Harry Griffith. “With the US Open, JioStar is now the home of two of the four prestigious Grand Slams, offering year-round tennis coverage and reaffirming our commitment to delivering top-tier live action to every corner of the country.”

    “We are delighted to partner with JioStar to bring the US Open to our fans across India,” said USTA chief commercial officer, Kirsten Corio. “JioStar’s forward-thinking, digital-first approach and their vast scale make them the ideal partner to carry the tournament into a new era. We look forward to connecting with tennis fans on the platforms they use most, delivering a world-class viewing experience that is innovative and engaging.”

    This strategic addition further reinforces JioStar’s reputation as India’s ultimate sporting destination, with rights to ICC events, India Men’s and Women’s Cricket teams, TATA IPL, TATA WPL, Premier League, Wimbledon, Pro Kabaddi League, and a lot more. With a calendar packed with premium sporting content, JioStar continues to lead the way in providing fans with seamless access to the most anticipated sporting moments from India and around the world.

  • Indian broadcasters push for separate commercial TV rates as streaming bites

    Indian broadcasters push for separate commercial TV rates as streaming bites

    MUMBAI: Indian television broadcasters are mounting a fierce campaign to restore separate pricing for commercial and household subscribers, arguing that forcing hotels and restaurants to pay the same rates as ordinary homes is killing their business. 

    The Indian Broadcasting and Digital Foundation (IBDF), which represents the country’s main TV networks, has petitioned the Telecom Regulatory Authority of India (TRAI) to scrap uniform pricing rules introduced in 2015. The lobby group contends that charging a Mumbai hotel chain the same rates as a middle-class family is not just outdated—it is commercial suicide. 

    “Like every other industry, TV services should recognise the higher value and different use cases in commercial environments,” the IBDF argued in its submission to TRAI. Before 2015, broadcasters enjoyed the freedom to charge premium rates to businesses and negotiate terms directly with commercial customers. That changed when TRAI imposed a one-size-fits-all pricing regime, stripping away broadcasters’ ability to set distinct commercial tariffs. Now, as television viewership plummets in favour of digital streaming platforms like Netflix,  Amazon Prime Video, JioHotstar, Z5 and SonyLiv,  broadcasters are fighting for their financial lives. 

    They argue that restoring separate, higher tariffs for commercial users could help the traditional TV industry weather the streaming storm. 

    TRAI has launched a review of the pricing structure and is consulting stakeholders—including broadcasters, direct-to-home providers, and cable operators—on whether uniform rates should continue. The regulator has not indicated when it might reach a decision. 

    The IBDF has branded the current rules as “too restrictive” and wants a return to flexible, market-driven negotiations with commercial subscribers. For an industry grappling with declining reach and stagnant subscription revenues, every rupee counts.

     The outcome of TRAI’s review could reshape India’s television landscape, determining whether broadcasters can extract more value from their dwindling commercial customer base or remain trapped in a uniform pricing straitjacket as viewers continue their exodus to streaming services.  

  • Shakti in the City as Sheshakti Mumbai puts women at the wheel of change

    Shakti in the City as Sheshakti Mumbai puts women at the wheel of change

    MUMBAI: Mumbai got a power surge and this time, it wasn’t from the grid. News18’s Sheshakti returned with its third and most dynamic edition yet, lighting up Mumbai with stories of women who are not just breaking barriers but blueprinting Bharat’s future. Organised in partnership with Lions International, the 2025 edition marked a first the regional debut of the flagship women’s leadership platform turning the spotlight on Maharashtra’s changemakers.

    Titled “From Breaking Barriers to Building Bharat”, the theme underscored a pivotal shift: from metro corridors to grassroots campaigns, from boardrooms to classrooms, the narrative of power is now as plural as it is personal. With over two impactful editions behind it, Sheshakti has evolved into more than a platform, it’s a movement.

    The Mumbai edition celebrated a formidable lineup of trailblazers from bureaucrats and bankers to  actors and entrepreneurs. Each speaker brought to the stage her truth, grit, and roadmap for India 2.0.

    Ashwini Bhide, principal secretary to the Maharashtra chief minister and the woman behind Mumbai’s mega metro projects, reflected on the complexity and scale of city infrastructure: “Working on mega projects in Mumbai is a challenge and an opportunity. Unless we create global-standard public transport, Mumbaikars will continue to struggle,” she said, reinforcing the urgent need for inclusive urban solutions.

    Actor Shriya Pilgaonkar gave the inside track on evolving female roles in Indian cinema: “You’ve got to be stubborn about your dreams and flexible about your plan. The industry is quick to box you. Stay in your power and don’t hand it over to others.”

    Bajaj Finserv group president designate (investments) Lakshmi Iyer brought finance into focus: “Financial freedom should feel like oxygen for women unseen, constant, and essential.” Her session, titled ‘The ROI of Being She’, highlighted the non-negotiable value of economic independence.

    Aditya Birla Education Trust founder Neerja Birla spoke candidly about India’s silent mental health crisis: “We’re conditioned to put ourselves last. But if your own cup is half full, how can you pour into others’ lives?” Her message was clear self-care is the starting point of leadership.

    Closing the edition was Maharashtra chief minister Devendra Fadnavis, who made a compelling economic argument for gender parity: “Globally, the nations that recognised the value of women accelerated their growth. If Maharashtra wants to move ahead, we must put women in the front seat.”

    Fadnavis reflected on the era of “sarpanch-patis” and “corporator-patis”, when men unofficially held the power behind elected women leaders in local bodies. “That began to change in 1997,” he noted, “and by 2029, when it becomes compulsory to allocate tickets to women, we won’t stop at 33 per cent, we’ll reach 50 per cent.”

    From mental health to metro lines, movie roles to money goals, Sheshakti’s Mumbai edition was a full-spectrum showcase of women who aren’t just participating, they’re pioneering.

    Because when women lead from every postcode and every profession, the question is no longer if Bharat will change. It’s how soon.