Category: TV Channels

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have T-Series AVP – media, marketing and publishing (TV) Shivam Chanana.

Chanana has raised T-Series several notches in the digital domain throughout the course of his 11-year career. He oversees and directs all online promotions for each release under the T-Series singles category and T-Series film music in his capacity as assistant vice president of media marketing and publishing.

Chanana recently used the hashtag #ProblemKyaHai to successfully position Chandigarh Kare Aashiqui’s marketing, reflect audience reactions to the film’s trailer, and generate a lot of conversation worldwide. He drove audiences to the theatres with his clever marketing strategies and got everyone talking about big forthcoming movies like Radhe Shyam, Bhool Bhulaiyaa 2, and many others.

So, without further ado, here it goes…

•      Your mantra for life

“The more you tell, the more you sell.”

“You can find an excuse or you can find a way.”

“To think creatively, we must be able to look afresh at what we normally take for granted.”

•     A book you are currently reading / plan to read

 “Influence: The Psychology of Persuasion” by Robert B. Cialdini

•     Your fitness mantra, especially during the pandemic

Your body achieves what your mind believes.

•     Your comfort food

Anything made at home with desi ghee.

•     When the chips are down a quote/ philosophy that keeps you going

I always remind myself that if we try a little harder, we’ll achieve a little better.

•     Your guilty pleasure

Playing FIFA on the PlayStation or binge watching.

•     When was the last time you tried something new?

Being in a creative field, every day is a new day. There’s always something new that you’re doing every day in terms of marketing a new film or a new song because you need to be updated on new trends to generate new ideas every day.

•     A life lesson you learnt the hard way

No matter who tries to teach you lessons about life, you won’t understand it until you go through it your own way.

•     What gets you excited about life?

My work.

•     What’s on top of your bucket list?

To watch a Liverpool match live.

•     If you could give one piece of advice to your younger self, what would it be?

Don’t stop, just keep going until you are proud of yourself.

•     One thing you would most like to change about the world

 I would stop cruelty against animals.

•     An activity that keeps you motivated/charged during tough times

Sports.

•     What lifts your spirits when life gets you down?

Listening to music.

•     Your go-to stress buster

My Cats.

Mumbai: Renowned multimedia brand entertainment company Rewind Networks has revealed the launch of Hits Now, Asia’s one-stop curated destination, which offers a diverse display of programming that is sure to delight and engage viewers of all ages. The general entertainment channel’s (GEC) programming schedule is chock-a-block with some of the most popular and highly rated shows on air in the US today. The channel covers a wide range of genres, including reality and talent shows, dramas, comedies, game shows, and entertainment news. Starting 6 February, Hits Now will debut in Asia with Singtel, Singapore’s leading telecommunications company, and will be available on Singtel TV, Singtel TV GO, and Cast.

Hits Now is the newest initiative as part of Rewind Networks’ mission to bring the most sought-after entertainment experience to the Asian market. The company has an impressive track record of success with its beloved Hits and Hits Movies channels, which showcase the greatest hit shows and movies of all time and are available in 14 countries and to more than 24 million households. As a new addition to Rewind Networks’ portfolio, Hits Now will continue to strengthen its reputation of offering quality and captivating series, handpicked for Asian audiences and will advance into other markets in the coming months.

The Hits Now line-up will feature the ultimate in breathtaking entertainment with edge-of-your-seat reality and talent shows like American Idol, Britain’s Got Talent, America’s Got Talent, and Project Runway; stunning dramatic series like the successful Fire Country and So Help Me Todd; and Alert, where game show junkies can play along in Celebrity Wheel of Fortune, Who Wants To Be a Millionaire? and Celebrity Family Feud. Those craving some light-hearted fare can kick back with heartwarming comedies The Goldbergs and Ghosts. The channel has got the audience covered for everything Hollywood with the long-running news show Entertainment Tonight, and true crime aficionados can scare themselves with Fear Thy Neighbor.

To deliver on its promise of non-stop thrills and quality entertainment, Hits Now will kick off with the highly prestigious live premiere of the 65th Annual Grammy Awards at 8 a.m. on 6 February with an encore performance at 8 p.m. that same night.

“We are excited to launch Hits Now on Singtel, bringing the most popular and current US television shows to our subscribers. The channel fulfils a significant need gap in the entertainment space that won’t be available elsewhere,” said Rewind Networks CEO Avi Himatsinghani. 

He further adds, “With our proven track record of entertaining audiences with curated content through our beloved channels Hits and Hits Movies, which have brought classic TV and movies to viewers, we believe it’s time to shift gears and bring these amazing shows to our audience in Asia. We are confident that Hits Now will provide unparalleled entertainment and keep viewers glued to our channel!”

Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 52, i.e., 24 December to 30 December. As per data for the all-India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2531.13 (000). It was followed by Star Plus at 2391.08 (000), Goldmines at 2282.92 (000), Star Maa at 2126.73 (000), and Colors at 2061.02 (000).

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes.

In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2298.43 (000), followed by Goldmines at 2246.99 (000), Colors at 2008.49 (000), Dangal at 1930.03 (000) and Star Pravah at 1585.68 (000).

In the South market, Sun TV was the most watched channel at 2511.52 (000), followed by Star Maa at 2075.1 (000), Zee Kannada at 1610.86 (000), Star Vijay at 1483.95 (000) and Zee Telugu at 1462.87 (000).

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1568.14 (000), followed by Zee Marathi at 502.6 (000), Colors Marathi at 475.11 (000), Sony SAB at 402.13 (000), and Golmines at 381.74 (000).

In the West Bengal market, Star Jalsha was the most watched channel with 1113.92 (000) followed by Zee Bangla at 872.28 (000), Jalsha Movies at 175.5 (000), Colors Bangla at 150.92 (000) and Colors at 150.66 (000).

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Colors was the most watched channel at 542.48 (000) followed by Sun TV at 447.38 (000), Star Plus at 393.66 (000), Star Vijay at 318.86 (000) and Sony Sab at 285.84 (000).

Mumbai: News18 stated that it has once again retained its lead position in the Hindi news genre, citing the newly revealed week 52 data from Barc as a source.

The broadcaster maintained a far larger audience than the differential between the viewership rates of the channels at positions two, three, four, and five.

As per the source (Barc; market share percentage for 24 hours, TG: 15+, HSM, Wk 52’22, all days), News18 India surpassed other Hindi news channels with a market share of 15.7 per cent, followed by Aaj Tak at 13.63 per cent, India TV at 13.60 per cent, TV9 Bharatvarsh at 12.9 per cent, and Republic Bharat at 11.6 per cent.

As per Barc’s 1800-2400 hours slot in week 52, News18 India has a 16.3 per cent market share and is followed by TV9 Bharatvarsh and India TV, with 13.7 per cent and 13.6 per cent viewership share, respectively.

Barc numbers also show that News18 India led the competition by far in prime-time (2100-2200 hours) hours as well.

News18 India’s Kishore Ajwani has remained ahead of Aaj Tak’s Sudhir Chaudhary and others, with 17.9 per cent market share, followed by Republic Bharat and India TV, which had 15.9 per cent and 15.7 per cent market shares, respectively, as per the source.

To keep News18 India’s programming and presentation unique and far ahead of the competition, the channel has invested in editorial resources, along with state-of-the art studios and its ground network of reporters. As a result, the News18 India brand has gained significant traction on YouTube as well as on social media platforms.