ITV

Category: TV Channels

  • CNN-News18’s new multimedia campaign showcases its year-long hold on No.1 spot

    CNN-News18’s new multimedia campaign showcases its year-long hold on No.1 spot

    Mumbai: To showcase its year-long dominance in English news viewership, CNN-News18 India launched a multimedia campaign on Wednesday.

    The English news channel released a page one ad in all editions of The Economic Times to announce its leadership in the genre. The multimedia campaign has gone live across digital platforms including social media, and is being extensively amplified on trade media platforms.

    The campaign launched in The Economic Times newspaper highlights CNN-News18’s comprehensive, year-long lead over its key competitors both on TV and digital. The TV data shows that CNN-News18 has captured 35.3 per cent market share, which is significantly larger than that of Republic TV and Times Now. With Republic TV at 29.6 per cent and Times Now at 23.5 per cent market share, CNN-News18 stands apart as the undisputed leader in the English news segment. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%)

    On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now and Republic TV at 795 million and 226 million views respectively. (Source: Socialblade | Period: Aug’22-July’23)

    Furthermore, the channel displayed remarkable performance on Facebook with 787 million views. While Times Now stayed on the second spot with 731 million views, Republic was left far behind at 66 million views on Facebook. (Source: Crowdtangle | Period: Aug’22-July’23)

    The high decibel campaign with a sharp copy and a bold visual breaks the category code to drive home the message and reiterates News18’s No.1 position among its competition with respect to viewership.

    Since BARC resumed ratings of news channels in March 2022, CNN-News18 has consistently led the way in the English news genre. With dedicated viewership and impactful presentation of prime time anchors like Zakka Jacob, Anand Narasimhan, and Shivani Gupta, CNN-News18 is poised not only to expand its market share but also to enhance its brand image and establish stronger ties with advertisers with its growing visibility.

  • News18 Tamil Nadu hosts non-stop live panel discussions as countdown to Chandrayaan landing begins

    News18 Tamil Nadu hosts non-stop live panel discussions as countdown to Chandrayaan landing begins

    Mumbai: News18 Tamil Nadu is thrilled to announce an all-day program dedicated to the monumental Chandrayaan Landing event, providing viewers with exclusive live coverage and insightful discussions on this landmark achievement. Set against the backdrop of Sriharikota, this comprehensive program aims to bring the excitement and significance of Chandrayaan to every household while delving into the intricacies of space exploration and scientific advancement. Scheduled for 23 August, the program promises an array of enriching content, with a special focus on the historic landing event, taking place from 4:30 pm to 6:00 pm. Viewers can expect an immersive experience, combining live coverage with expert panel discussions throughout the day. The event is designed to cater to the inquisitive minds of all age groups, offering a unique opportunity to witness science in action and engage with the driving forces behind Chandrayaan.

    The heart of the program lies in the esteemed panel of experts who will lead captivating discussions, unraveling the science and technology that underpins the Chandrayaan mission. The distinguished panelists include Dr. K Sivan, Former Chairman, Indian Space Research Organisation (ISRO); Mayilsami Annadurai, Project Director, Chandrayaan 2; Sivanadhu Pillai, Former Chairman, Defense Research and Development Organisation (DRDO); TVV Venkateswaran, Senior Scientist, Vigyan Prasar; N Sivasubramaniam, Senior Scientist (Retired), ISRO; Nambi Narayan, Senior Scientist (Retired), ISRO; Nellai Muthu: Scientist (Retired), ISRO; Ramesh Chelladurai, Ground Operations Engineer, European Space Operation Centre;  Lenin Tamilkovan, Scientific Officer, Tamilnadu Science and Technology Centre and Dr. Pandiyan, Indian Space Research Organisation (ISRO)

    Through lively discussions, these luminaries will dissect the intricacies of Chandrayaan’s mission, unveil the advancements in space technology, and offer insights into the motivations driving the exploration of the moon’s surface. This interactive platform is designed to let the general public understand the profound significance of Chandrayaan and its implications for India’s scientific endeavors. The host for this important day would be News18 Tamil Nadu editor Karthigaichelvan.S.

    The program’s highlight will undoubtedly be the special coverage of the landing event, slated for 4:30 pm to 6:00 pm, as the nation holds its breath for this historic moment. News18 Tamil Nadu is committed to delivering real-time updates and commentary, allowing viewers throughout the region to be a part of this historic event.

  • Zoom crosses seven million subscribers on YouTube

    Zoom crosses seven million subscribers on YouTube

    Mumbai: Zoom, India’s one-stop youth entertainment destination, reinforces its unmatched leadership in the lifestyle and entertainment category with a monumental achievement, crossing seven million subscribers on YouTube. With its enthralling and interactive content spanning music, Bollywood news, celebrity interactions, lifestyle, and fashion, Zoom garnered an impressive 116.99 million video views on YouTube in July,making it the most-watched YouTube channel in its category.

    Zoom has consistently maintained its undisputed dominance in the digital landscape, amassing an impressive 6.2 billion video views across platforms including Facebook, Instagram, Snapchat, the Zoom website, and Sharechat among others throughout the past one year. Notably, Zoom has registered over two billion video views on Snapchat during this period, making it the only entertainment platform to build a strong resonance with the Gen Z audience. Making a significant impact on its digital viewership are the platform’s exclusive interviews with Bollywood and K-Pop celebrities and its highly recognized flagship entertainment news shows – Planet Bollywood and E-Town. Bringing the hottest and trendiest news stories from the entertainment industry, Planet Bollywood and E-Townhave cultivated a dedicated audience for over a decade, underscoring the brand’s enduring influence and relevance.

    Zoom through the years has mirrored the audience affinity to content and has continually evolved to be relevant to both audience and our advertisers. We feel this achievement will only add more value to our partner brands to reach the right audience without fear of wastage to their ad dollars.  

    Times Network president & COO- digital business Rohit Chadda said, “We would like to thank our audience, who have showed immense faith in our content and this is a feat which wouldn’t have been possible without them.We take immense pride in accomplishing this remarkable feat, solidifying our standing as the unparalleled entertainment and lifestyle destination in the country. At Zoom, we have consistently aimed to stay attuned to our viewers’ preferences, strategically curating a diverse range of content formatsthatdeeply resonate with audiences spanning Gen X to Gen Z. This milestone is not only a testament to our unwavering commitment to top-notch entertainment but also signifies our vision to continuously evolve and provide our viewers with the best-in-class content, keeping them entertained and engaged.

     

  • ABP Majha unveils ‘Majha Sanman Puraskar 2023’

    ABP Majha unveils ‘Majha Sanman Puraskar 2023’

    Mumbai: ABP Majha, a leading news channel of Maharashtra hosted the prestigious ‘Majha Sanman Puraskar 2023’ on Monday, 21 August at the elegant ITC Grand Central in Mumbai. The ‘Majha Sanman Puraskar’ serves as a distinguished tribute to individuals who have made noteworthy contributions across various domains.  

    The event was graced by distinguished chief guests, including chief minister Eknath Shinde, chief of the Maharashtra Navnirman Sena (MNS) Raj Thackeray, and the veteran actor Jeetendra Kapoor.

    Beyond being mere awards, the ‘Majha Sanman Puraskar’ from ABP Majha symbolizes gratitude towards those who have significantly enriched the well-being, growth, and sense of accomplishment of the state of Maharashtra. The evening radiated with distinction and glamour, as it acknowledged the achievements of exceptional individuals who have left an indelible mark on Maharashtra’s cultural, social, and artistic landscape.

    The recipients of the 2023 Majha Sanman Puruskar are as follows:

    Pt. Suresh Wadkar, renowned singer

    Dr Shri Thanedar, Indian-American congressman

    Ashok Patki, accomplished music director and composer

    Ashok Jain, chairman, Jain Irrigation

    Shraddha Kapoor, a celebrated actress

    Shardul Thakur, a prominent Indian cricketer

    Kedar Shinde, esteemed film director

    Ware Guruji, celebrated teacher

    Satyapal Maharaj, a devoted social activist

    Suresh Waghe, a notable author

    For the past 15 years, the ‘Majha Sanman Puraskar’ has stood as a symbol of appreciation for the state’s pride, paying homage to luminaries such as Sachin Tendulkar, Dr Rani Bang, Ashutosh Kotwal, Nagraj Manjule, Pt. Suresh Talkwalkar, Rahul Dravid, and many more. This year’s edition marked an unforgettable evening celebrating Maharashtra’s vibrant heritage of talent, creativity, and excellence.

    The broadcast of the show is scheduled for Saturday, August 26th, at 8 PM, with a repeat episode airing on Sunday, 27 August at 7 PM, ensuring a wider audience can partake in the celebration of Maharashtra’s remarkable individuals.

    Majha Sanman Puraskar 2023 was co-presented by Dear Government Lottery, Vikram Tea, Star Parvah, Lottoland, and Cycle Agarbatti. It was co-powered by Akkuda’s Dhudhkandi, Senco Gold & Diamonds, and Gokul Dudh. The Drive-in partner for the event was H’ness CB350, and it was partnered by Tata Play. The digital partner was ABP Live.

  • Valencia CF and PUMA transform the city’s bus shelters into replicas of Mestalla

    Valencia CF and PUMA transform the city’s bus shelters into replicas of Mestalla

    Mumbai: Thanks to one of the most innovative marketing campaigns of the summer, residents of the city of Valencia have become very aware of the launch of the new Valencia CF home and away kits for the 2023/24 LALIGA EA SPORTS season. The club collaborated with the city and with Puma, its official kit supplier, to transform a number of bus stops and to make them Mestalla-themed.

    The walls and roofs of the selected bus shelters were decorated to make these bus stops look and feel like the stands of Mestalla, complete with seats like the ones in the stadium’s stands. The 2023/24 Valencia CF kits were also displayed at these bus stops, with lights even highlighting the new designs at nighttime.

    The initiative came about thanks to PUMA’s close collaboration with the club. As the kit manufacturer explained: “Each season’s launch of the new Valencia CF kits is planned with several objectives in mind: to present the new kits to Valencia CF fans in an original, different and eye-catching way, connecting sentimentally and emotionally; to maximise the visibility of these kits with actions that have great repercussion and impact at a local level, trying to integrate the fans in some way into that experience so that they become part of it; and to get involved with the club, the city, its people and its traditions and customs. We believe that the sum of all these points helps to improve the perception of the new kits and increase the willingness to acquire them.”

    The fans of the club were definitely made to feel involved, while men’s team player Thierry Rendall and women’s team player Marta Carro also visited one of the Valencia CF-themed bus shelters to enjoy the unique experience. Discussing the initiative, Thierry Rendall said: “I think it’s a very good idea, as the fans can feel like they’re at Mestalla, even inside the dressing room as if they were players.”

    In the words of the club: “Bringing Valencia CF out of the stadium with this marketing campaign and into moments in our fans’ daily lives, such as waiting for the bus or taking a walk through the city centre and finding a representation of Mestalla, is something that reinforces our emotional connection with the fans. It’s a shot of identification.”

    The club continued: “The same reaction that we saw in Thierry Rendall and Marta Carro when they saw the themed bus stops is what we’ve noticed in our fans and also in the tourists who visit Valencia at this time of year. They can enjoy an exciting and different experience while discovering all the secrets of our jerseys, which are on display at the bus stops. The action has been very well received in the media, giving great exposure to the club and PUMA, as well as among our fans.”

    Valencia CF and PUMA: A partnership based on constant collaboration

    This is simply the latest example of Valencia CF and PUMA working together to ensure fans of Los Che know about and are excited about the arrival of the new kit. In previous years, they’ve organised other street marketing campaigns, such as placing giant replica shirts around the city or organising photo machines with QR codes to allow fans to download an image of themselves wearing the new shirt. Last season, they even worked together on a New York streetstyle photo shoot in front of some of the most iconic landmarks of the Big Apple, making an impact in that international market.

    On the partnership, the club said: “Every year, together with PUMA, we carry out actions that usually involve the DNA and life of the city to present our shirts. This season they have very strong narratives: a tribute to the Mediterranean lifestyle (Home Kit); a concept of design, creativity and the future projection of our city (Away Kit); and a nod to the streets of the city of Valencia with a representation of the neighbourhood that surrounds Mestalla (Third Kit). We feel that the street marketing campaign of Valencia CF and PUMA is more and more appreciated each year, achieving greater identification from our fans.”

    It’s not just in summer at the time of the kit launch that the marketing departments of Valencia CF and PUMA work together. “The connection and work with PUMA is daily, so that the garments made for the club, the stores and all the merchandising breathe the VCF identity,” the club’s marketing and commercial director Jorge García pointed out.

    The club added: “Our way of working is based on fortnightly meetings, and thanks to a consolidated dynamic between both teams. Working with technical brands on a long-term basis – we’ve been with PUMA for five seasons and are building a great relationship – allows clubs to share with them the club values and culture, which leads to fans perceiving the stores as spaces where the shopping experience is very emotional.”

    By converting daily spaces such as bus stops into another source of pride for Valencia CF supporters, the club has certainly made an emotional impact with its fanbase with this year’s kit launch.

  • Kiran Mani to join Viacom18 as CEO digital

    Kiran Mani to join Viacom18 as CEO digital

    Mumbai: According to media reports, Viacom18 has appointed Kiran Mani from Google as the CEO of its digital division. Currently serving as Google’s general manager & MD for Android and Google Play in the APAC region, Mani will be responsible for driving the expansion of JioCinema.

    Having been with Google for about 13 years, he joined the company in March 2010 as head of sales-India.

    Notably, Mani has also been an Angel Investor at The Bodi Tree since 2014.

  • News18 Lokmat honours cultural richness on Mangala Gauri festival with folk dance contest

    News18 Lokmat honours cultural richness on Mangala Gauri festival with folk dance contest

    Mumbai: In a vibrant celebration of the rich cultural heritage of Maharashtra, News18 Lokmat organised an one-of-a-kind event to mark the auspicious Mangalagaur festival. This festival, rooted in tradition and spirituality, is renowned for its significance among newly married women, and News18 Lokmat is elevating it with a spirited folk dance competition.

    The Mangala Gauri vrat is observed with great devotion by married women across Maharashtra. It is a sacred fast, often practiced by newlyweds, during the auspicious month of Shravan. The Mangalagaur pooja, done by married ladies, is an important feature of this festival, followed by joyous gatherings where they engage in various games and activities.

    News18 Lokmat has taken this tradition a step further by organizing a grand folk dance competition for women. A total of nine dynamic dance groups hailing from different corners of Maharashtra participated in this exuberant contest. The competition, held to honor the essence of Mangala Gauri, received enthusiastic participation and appreciation. The panel of esteemed judges for this exceptional competition included actress Mrinal Kulkarni; renowned Lavani exponent and choreographer Ashish Patil; actress Shivani Rangole; Marathi actor Sanket Pathak and actress Suparna Shyam; Marathi actress Sanchita Kulkarni and Marathi actor Siddharth Khirid.

    The judges, all luminaries in their fields, brought their expertise and discerning eyes to evaluate the performances. Their unanimous satisfaction with the exceptional dance presentations further highlighted the success of this grand event. The Mangala Gauri folk dance competition will be broadcasted in four captivating episodes on News18 Lokmat. This engaging celebration of culture and tradition promises to captivate audiences, showcasing Maharashtra’s vibrancy and talent.

    The event was co-presented by Metrocity Properties and powered by Reliance Industries Ltd, with Sony Marathi as the entertainment partner and Jaipan Appliances as the associate sponsor.

    On News18 Lokmat, witness the Mangala Gauri folk dance competition, a cultural tribute. The first episode is set to broadcast at 15:24 pm on August 22, only on News18 Lokmat, followed by the subsequent three episodes on consecutive Tuesdays, all at the same time.

  • India Today Group launches the election-focused digital channel ‘ChunavAajTak’

    India Today Group launches the election-focused digital channel ‘ChunavAajTak’

    Mumbai – Keeping the spotlight on local to national elections, India Today Group has officially launched its exclusive election centric digital channel ‘ChunavAajTak’. With five state elections slated in the upcoming months of 2023, followed by the significant 2024 Lok Sabha elections, ‘ChunavAajTak’ emerges as a pivotal resource for users. The platform’s comprehensive coverage encompasses not only Lok Sabha and Vidhan Sabha elections but also spans panchayat, municipal, Rajya Sabha, presidential, and international elections. Positioned as India’s pioneering election-focused channel, ‘ChunavAajTak’ is set to revolutionize election-centric reporting.

    India Today Group vice chairperson Kalli Purie stated during the launch of ‘Chunav AajTak,’ “In India, politics is one of the most captivating subjects for people, and elections are at the heart of politics. I am delighted that the India Today Group will now comprehensively cover all aspects of elections digitally, delivering viewers all the necessary information, news, and analysis related to elections.”

    In the world’s largest democracy, India, elections are celebrated no less than a festival. Elections are a regular feature of a vibrant democracy, happening at various times in different parts of the country. Elections are always scheduled in some parts of the country. These elections infuse a distinct energy into the nation’s political landscape. Elections serve as a means for citizens to select their preferred government, thereby shaping the trajectory of their future. Beyond delivering real-time updates on elections, ‘ChunavAajTak’ takes on the responsibility of furnishing meticulous analysis and transparently presenting information to empower voters in making informed decisions.

    The primary objective of ‘ChunavAajTak’ is to present multifaceted election coverage in an engaging manner. The digital platform offers not just election news but also features segments like ‘Chunavi Class,’ enlightening viewers about pertinent electoral subjects. From captivating election anecdotes in ‘Chunavi Kisse’ to satirical election foresight in ‘Chunavi Bhavisyavani,’ the channel promises diverse content to cater to every palate.

    Stay informed about crucial election updates by subscribing to ‘ChunavAajTak’ on YouTube.

  • NDTV launches NDTV Madhya Pradesh-Chhattisgarh

    NDTV launches NDTV Madhya Pradesh-Chhattisgarh

    Mumbai: NDTV, India’s leading broadcast network, is launching its regional channels with the launch of NDTV Madhya Pradesh-Chhattisgarh on 21 August 2023.

    The regional channel and our website mpcg.ndtv.in brings NDTV’s legacy of trust to the heart of India.

    NDTV MP-Chhattisgarh will not just focus on the politics of the state. Our commitment to the people of MP, Chhattisgarh means our news will not just be told from Bhopal or Raipur. Our focus on ground reports will give the public that much-needed voice. Our focus on hyper-local utility news, issues that matter to the youth, gender and climate, incisive coverage of the cities and villages, NDTV’s legacy of covering elections from the ground and intelligent analysis gives the regional channel a global touch.

    NDTV executive director and editor-in-chief Sanjay Pugalia said, “Our decision to go regional stems from our desire to provide hyper-local, relevant news to people living in these states, towns and villages. We’ll carry NDTV’s legacy of trust to MP-Chhattisgarh, and we’ll give the people of MP-Chhattisgarh news that matters to them.”

    Adding to the sentiment, NDTV executive director Senthil Chengalvarayan added, “NDTV’s regional channels are committed to bringing news you can trust and carrying forward NDTV’s legacy of 35 years to the people of MP and Chhattisgarh. A big congratulations to the entire team on the launch.”

    NDTV Madhya Pradesh-Chhattisgarh will be available on local cable networks and DTH.

    Follow and subscribe to our handles:

    https://www.youtube.com/@NDTVMPCG

    https://twitter.com/NDTVMPCG

    https://www.facebook.com/ndtvmpchhattisgarh/

    The launch is the first in the number of regional channels NDTV Network will come out with over the next few months. 

  • ZEE bags Brandon Hall Global HCM Excellence Awards

    ZEE bags Brandon Hall Global HCM Excellence Awards

    Mumbai: ZEE Entertainment Enterprises Limited (ZEEL), India’s content company, has bagged multiple awards at the 2023 edition of the prestigious Brandon Hall Global HCM (Human Capital Management) Excellence Awards. The awards include four gold and one silver. The  company bagged gold across categories such as ‘Best Program for Upskilling Employees’, ‘Best Approach to Implementing a Learning Experience Platform’, ‘Best Development Program for Frontline Leaders’ and ‘Best Advance in Employee Recognition Program’; and Silver in ‘Best Advance in Creating a Learning Strategy’ award category.

    Brandon Hall Group orchestrates the premier awards program in Human Capital Management, renowned for its longevity and magnitude. Operating as an independent Human Capital Management research and analyst firm, the entity provides strategic insights to executives and practitioners, guiding growth and driving business outcomes, while also recognizing the most iconic L&D initiatives at the Human Capital Management Excellence Awards. ZEE has received recognition for its tailored talent management initiatives that effectively foster learning and professional growth.

    Speaking on the win, ZEE president- HR & transformation Animesh Kumar said, “The acknowledgement from Brandon Hall Group reaffirms our dedication to pioneering, technology- infused learning as well as building a culture of appreciation. At ZEE, we have maintained a persistent commitment to integrate technology into our capability development and recognition efforts, enhancing their efficacy and adaptability. It is critical to note that equipping employees with new proficiencies is vital to match the pace of the ever-evolving M&E landscape. We are

    committed to enriching our workforce with a disruptive attitude through our learning initiatives, fostering skill acquisition and leadership development. Our investments in digital people-centric platforms, providing on-the-go accessibility to employees for such programmes, underscores this commitment.”

    In line with the company’s long-term vision, the organisation has been institutionalising a strategic re-design to develop as well as encourage a learner-centric approach. Following a pioneering approach, ZEE has consistently promoted a culture of ‘Continuous Learning’, through the implementation of its iconic ‘Academy of Excellence’ model. Comprising of successful initiatives such as Compliance Academy, Digicademy and Lead-Your-Ship Academy. The model is taking major strides in capability-building and developing a culture of continuous learning through upskilling, with an aim to chart the next phase of growth.