Category: TV Channels

  • LPL 2023 achieves record 650M TV reach, hailed by Akram & Jayasuriya

    LPL 2023 achieves record 650M TV reach, hailed by Akram & Jayasuriya

    Mumbai: Cricket in Sri Lanka has found a new voice with Lanka Premier League 2023 as it posted the best-ever TV and digital reach in its fourth edition since its inception in 2020. Legendary cricketers Sanath Jayasuriya and Wasim Akram applauded the league rights holder IPG Group for ensuring a milestone TV reach of 650 million and also close to 400 million unique viewers on YouTube and other social media handles for the live matches.

    In a significant landmark in the league’s history, the fourth season saw an impressive jump of more than 160 per cent in TV reach compared to the last edition and it also garnered 359 million digital reach to make the LPL 2023 a blockbuster.

    “I think the Lanka Premier League was great this year. Everywhere in the world, people were very keen to watch this league. It’s all over the world and IPG Group has done a great job in ensuring that,” commented  Dambulla Aura director of cricket SL great Jayasuriya.

    While both the cricket legends praised the quality of cricket that was displayed, Samantha Dodanwela, tournament director, thanked LPL 2023 and all the sponsors for contributing to the growth of the Sri Lankan economy in terms of revenue and foreign investments.

    LPL 2023 founder and CEO of IPG Group, the official rights holder Anil Mohan Sankhdhar said: “In the last four years we’ve worked hard and I am really happy that we are able to ensure a global footprint both on TV and digital. This edition was an amalgamation of an amazing experiential atmosphere, a packed crowd and high-quality cricket being played with exceptional professionalism by top cricketers from around the world. Season four also received a great response not only in Asia but also across the UK, USA, Canada, Middle East, North Africa and globally with rich dividends, making the LPL 2023 a super hit. We will only grow from here, there’s no stopping us now.”

    Cricket icon Akram also rated the league as one of the world’s top cricket leagues and credited the fourth edition for ensuring a wholesome achievement on and off the field.

    “I think it’s picked up massively. It’s one of the top leagues in world cricket now. You have IPL, PSL, Big Bash and now people are talking about the Lanka Premier League. Look at the packed stadiums here, people have actually got their own teams now,” the mentor of B-Love Kandy, Akram said.

    The fourth edition of the League was broadcasted in 11 countries including Sri Lanka (Swarnavahini/SBC), India (Star Sports), Bangladesh (Cricket 4US), Pakistan (A Sports), UK (TNT Sports), Caribbean (Sportsmax), Afghanistan (RTA), Middle East and North Africa (Star Sports), America and Canada (Willow TV). The digital reach was ensured as the league was shown across Sri Lanka on their official YouTube channel and the digital audience was captured with tie-ups with Fancode and Tampad in India and Pakistan respectively.

    Season four witnessed packed stadiums with a total attendance of more than two lakh, who witnessed top-notch thrilling cricket action live in the presence of popular international cricket starts such as Babar Azam, Shakib Al Hasan and David Miller along with popular Sri Lankan players including Thisara Parera, Wanindu Hasaranga, Angelo Mathews and Dasun Shanaka among many others, who ensured quality contest on ground.

  • Spectatr & GRID Esports boost Asia’s largest Esports fantasy platform

    Spectatr & GRID Esports boost Asia’s largest Esports fantasy platform

    Mumbai: Spectatr, provider of a plug-and-play Esports fantasy solution, and operator of the largest fantasy Esports platform in India (FanClash) has partnered with GRID Esports to power their fantasy offering with official, in-depth Esports data and boost its global expansion.

    Spectatr is the B2B vertical of FanClash, an India-based Esports fantasy operator leading the Esports adoption in the country. Backed by renowned investors such as Alpha Wave Global, Peak XV and Info Edge with a funding of $40 million, the company aims to revolutionise fan engagement solutions worldwide to build a global fantasy Esports network.

    This strategic partnership will leverage GRID’s official data to ensure the most entertaining live Esports fantasy experience for Indian fans and power Spectatr’s global expansion in the B2B fantasy space. The unique game-agnostic technology of GRID Data’s Platform will enable seamless integration of live data from games such as CS:GO, DOTA 2, PUBG, BGMI and Valorant while maintaining the same high quality, speed, and granularity of data across all titles.

    Commenting on the association and its impact on the Indian Esports landscape, Spectatr co-founder Rishabh Bhansali said, “As the Esports audience in India continues to expand and mature, we at Spectatr are thrilled to collaborate with GRID to usher in an unparalleled era of engaging Esports fans. Together, we aim to craft immersive experiences beyond conventional limits, enabling viewers to participate actively. This partnership is set to elevate the excitement for esports enthusiasts, and we eagerly await its realization!”

    GRID Esports is a leading game data platform specialized in sourcing, managing, and distributing live game data and is also the first Esports data company to receive the IBIA Data Standards accreditation. The company takes pride in offering data coming only from official sources through their direct partnerships with high-profile rights holders such as Riot Games, KRAFTON, WePlay, or PGL and powering over 350 commercial clients with official data feeds. These data-driven insights will provide fans with a deeper understanding of the game and its mechanics.

    “Esports fantasy is one of the fastest-growing forms of esports fan engagement in the world. FanClash has developed an impressive live Esports fantasy offering over the last two years for which official Esports data is critical to ensure the best experience. We are thrilled to partner with Spectatr and power a global expansion of their state-of-the-art solution with our official live data,” said GRID Esports chief sales officer Mikael Westerling,

    According to the ‘Global Fantasy E-Sports Market, Analysis, Size, Share, Trends, COVID-19 Impact, and Forecast 2022 To 2029’ report by Global Market Vision, the global Fantasy Esports Market is expected to grow from USD 6.45 billion in 2022 to USD 12.87 billion by 2030 at a CAGR of 12 per cent.

    This partnership between Spectatr and GRID Esports will pave the way for enhanced interactions and propel the growth of competitive gaming in India.

  • Celebrating the rise of Esports, India’s new-age sporting phenomenon

    Celebrating the rise of Esports, India’s new-age sporting phenomenon

    Mumbai: Esports, the newest addition to the sports ecosystem is disrupting traditional norms and making waves all across the country. Once considered a niche pastime, Esports has transformed into a global phenomenon that is reshaping the traditional sports landscape in numerous ways. As the nation gears up to celebrate National Sports Day, let’s dive into the meteoric rise of this new-age sporting phenomenon.

    For any sport to gain recognition and credibility amongst the general population, it is essential to achieve significant success at major international tournaments and Esports fulfils that criterion. With remarkable bronze medals in the DOTA 2 title at the Commonwealth Games 2022, and also in the Hearthstone title at the 2018 Asian Games where Esports was a demonstration event under its belt, India has already marked its presence on the global Esports map.

    Now, the country is all set to battle it out in four different titles – DOTA 2, FIFA, Street Fighter, and League of Legends at the upcoming Asian Games 2022 in Hangzhou where Esports is making its debut as a full-fledged medal sport. Regarding this, the Sports Ministry has also given its official approval for the 15-member contingent to represent the nation at the prestigious tournament which is a monumental step towards marking the growing significance of considering Esports as a mainstream sport.

    FIFA athlete of India a distinguished Charanjot Singh,  recently secured top seeding in the South Asian region seeding event for the Asian Games 2022. Speaking ahead of the biggest competition of his life yet, the athlete said, “I never thought I would be representing India in Esports at such a major international tournament. Having started with local tournaments it gives me immense joy to witness this rapid rise of Esports in the country. I am happy that people have understood that Esports is just like any other sport as it requires physical reflexes, strong mental strength, dedication, practice, and strategy. Every young kid with a controller in his hand will now be encouraged instead of being scolded.”

    While Esports gained the stature of a sport when the government officially recognized it as a multi-sport event, its legitimacy amongst the general public was enhanced when the government made amendments to the Information and Technology Act to establish a clear distinction between Esports and online gaming.

    Talking about the inspiring journey of Esports from being considered a hobby to an official sport,  the Asian Esports Federation (AESF) director of the esports federation of India and vice president Lokesh Suji stated, “Within a year, Esports has transcended the perception of entertainment to reach the level of competitive excellence. We are extremely thankful to the government for separating Esports from the umbrella of online gaming and is not considered to be a part of iGaming, rummy, gambling, etc. With our talented athletes striving for a medal in this year’s Asian Games and the official inclusion of Esports as a medal sport for Asian Games 2026 as well, it will help in educating the general public about its significance even more. Looking at the impressive growth trajectory of the ecosystem, we eagerly await its flourishment in the country.”

    Along with major international tournaments, Esports has also made its way into mainstream media. The reach of competitive gaming has extended beyond Esports dedicated platforms, with established sports networks like Star Sports and streaming giants like JioCinema realizing the potential of the sector by broadcasting Esports events to a wider audience.

    Sharing his thoughts on the mainstreaming of Esports, S8UL founder and CEO of 8Bit creatives and co-founder Animesh Agarwal expressed, “The transition from online streaming platforms to renowned sports networks signifies a noteworthy shift in the perception of Esports, positioning it on the same level as traditional sports. As Esports tournaments become a familiar sight in households across the country, there will be a surge in interest and participation, leading to a larger pool of potential talent that we can guide, support, and represent. Additionally, with Esports solidifying its mainstream status, the interest from non-endemic brands looking to establish a presence and be a part of the gaming community will also skyrocket which is beneficial for the overall growth of the sector.”

    Esports getting the status of a mainstream sport has not only led to an upsurge in its popularity and cultural acceptance but has also created a solid foundation at the grassroots level for gamers to take it up as a viable career option.

    ScoutOP also known as Tanmay Singh who is one of the leading gamers in the country said, “As an Esports athlete, I feel more validated and motivated to grind than ever before. The recognition on different platforms like TV and major streaming services makes me realize that we’re part of a rapidly evolving industry that is capturing the hearts of people across the nation. There has never been a better time to be an Esports athlete, and I am genuinely thrilled to contribute to the ongoing gaming revolution in India.”

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and it is expected to reach 2.5 million in 2023.

    As Esports continues to flourish, its landscape is evolving as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and Web3 gaming are pushing the boundaries of what is possible. Esports tournaments are being conducted in stadiums, degrees, and courses for Esports in educational institutes are becoming common, and even states are building their own Esports academies. So, it is safe to say that the future of video gaming in India is exciting.

  • Cartoon Network India to debut ‘My Hero Academia on 10 September

    Cartoon Network India to debut ‘My Hero Academia on 10 September

    Mumbai: It’s time for “Quirks” and “Heroes” to take centre stage in India! Cartoon Network proudly announces the arrival of the globally acclaimed series ‘My Hero Academia’ for the first time on Indian Television in Hindi, Tamil, Telugu, Kannada, and Malayalam. In a celebration of Japanese animation’s distinctive flair, Cartoon Network invites viewers to immerse themselves in the extraordinary saga of Izuku Midoriya. Brace for a “Super Sunday” spectacle on September 10, Sunday at 1:00 PM, where power-packed episodes will unfold their might, continuing with weekly instalments every weekend thereafter.

    A treat of epic proportions awaits all Otakus, as ‘My Hero Academia’ descends upon Cartoon Network, chronicling the enthralling battles and unbreakable bonds that define its universe. The series traces Izuku Midoriya’s remarkable odyssey from being “Quirkless” to earning a coveted spot at U.A. High School—an esteemed institution for aspiring heroes. This narrative cornerstone unveils a world of intricate hero-villain dynamics, encapsulating the evolution of “Heroes” and the triumphant ascent over adversity.

    Watch the ‘My Hero Academia’ trailer here

    Renowned voiceover artists lend their prowess to the show’s main characters in Hindi. Vidit Kumar brings life to Izuku Midoriya, Sahil Vinod Kulkarni, voices Katsuki Bakugo, and Mohak Ninad voices All Might.

    Talking about the show’s premiere,  Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “Cartoon Network has consistently led in presenting unique and popular narratives to its audiences. As part of our fan-centric strategy, our anime lineup has garnered tremendous response, and we are elated to offer Indian fans yet another sensational storytelling experience that has taken the global stage.”  

    He added, “Our high-quality dubs of ‘My Hero Academia’ in multiple languages will fully submerge fans into this heroic saga. The series’ universal themes of courage, camaraderie, and the voyage to heroism align seamlessly with Cartoon Network’s core values.”

    To ensure an immersive experience within the ‘My Hero Academia’ universe, Cartoon Network India goes the extra mile. The show will premiere in five languages—English, Hindi, Tamil, Telugu, and Kannada—granting audiences nationwide the opportunity to embrace this inspiring tale in their preferred language. The captivating and action-packed anime series, with its engaging plot, endearing characters, and thrilling hero-villain clashes, will be accompanied by a range of digital activities for fans, including a thrilling watch-and-win contest and power-packed content on Cartoon Network India’s official social media handles.

    Mark your calendars for September 10—a day that will witness the unfolding of a tale encompassing heart and valour. Prepare to embark on an extraordinary voyage laden with courage and friendship, destined to captivate audiences across the Indian subcontinent.

  • TV9 Network launches News9 Mediaverse

    TV9 Network launches News9 Mediaverse

    Mumbai: TV9 Network, India’s largest news network has always transformed and disrupted the industry, leaving legacy players far behind.

    Building on its reputation of disrupting the television space, TV9 Network, the largest news network in the country, has announced the launch of News9 Mediaverse, India’s first fully integrated digital-first English news brand.

    In a move that is set to revolutionise the future of news, News9 Mediaverse brings together News9 Plus, the world’s first news OTT; along with News9 Live, India’s first and only 24/7 digital exclusive news stream and News9Live.com, the website is the fastest growing English text platform.

    The integrated service, with all three streams feeding one another, is set to define India’s first ever ‘Mediaverse’, a proposition that is billed to become a global benchmark.

    “The world has undergone a complete metamorphosis. With the advent of the internet, digitization, mobile penetration, and now AI, it is a completely different world compared to the one we were born in. The world of entertainment media has changed. How could news remain the same? Which is where News9 Mediaverse comes in,” said TV9 Network MD and CEO Barun Das.

    “When you talk about any transition, the discerning English audience are always the early adopters. For this upwardly mobile segment, time is in really short supply. Naturally, they want content on their terms -whatever and whenever. This app is for ‘Genflix’ – a term we proudly coined to define the audience. We’ve finally converted news into content and advertisement into brand stories,” added Das.

    Here comes a new-age proposition for the new-age news consumer: News9 Mediaverse, India’s first fully integrated digital English news brand, adeptly amalgamating three entities, as follows – News9 Plus, the world’s first news OTT, creates unrivalled world-class content, delivering an unmatched experience with journalism that reimagines storytelling, complemented by a Netflix-like look and feel.

    News9 Live, going live from a state-of-the-art studio, is India’s first and only 24/7 digital exclusive news stream. Tailored for the discerning English audience, it offers English news presented in a revolutionary format. With their robust Flexible Point Chart (FPC), news is delivered dynamically based on its merit, without the confines of bulletins or programs, only news shows with a conversational delivery of news – skipping the old age news reading in an elegant informal setup conducive for free-flowing discussion. News9 Live is present across the connected TV ecosystem, which includes live streaming platforms such as Fire TV, Patchwall, Cloud TV,  and TCL etc. along with aggregator platforms such as Distro TV and Yupp TV.

    News9Live.com is India’s fastest growing English news website, racing to become the number one standalone English digital website.

    The synergy between News9 Plus and News9 Live is set to redefine how the audience engages with news content. News9 Plus seamlessly feeds into News9 Live, curating a captivating and immersive content bouquet that caters to viewers seeking in-depth perspectives and real-time updates on current news developments. This bridges the gap between comprehensive news coverage and instant updates, providing a holistic understanding of current affairs.

    Bringing back storytelling to the news, News9 Mediaverse remains dedicated to offering top-notch content to the discerning English news audience.a

  • CNBC-TV18 Banking Transformation Summit 2023 Inspires banking excellence in India

    CNBC-TV18 Banking Transformation Summit 2023 Inspires banking excellence in India

    Mumbai: CNBC-TV18, India’s leading business, and financial news channel, organised the prestigious Banking Transformation Summit 2023 which concluded with resounding success at Taj Lands End, Mumbai on 23 August 2023. The event brought together visionaries, leaders, and experts from the banking and financial sectors who delved into India’s capabilities and focused on the theme of ‘Charting the Course for India’s Economy to Reach Five Trillion Dollars and Beyond.’

    The summit commenced with a warm welcome address by CNBC-TV18 managing editor Shereen Bhan “Technology adoption is reducing operational costs and is increasing workforce productivity. Together innovation and collaboration in the space do ensure the long-term efficiency and resilience of India’s banking sector. Despite the unprecedented events lurking in the background, the numbers continue to show progress. India has managed to navigate more adeptly than numerous developed nations.”

    The event commenced with an enriching conversation on the subject of Equipping A New India with  Kotak Mahindra Bank the MD & CEO, Uday Kotak. In a conversation with Shereen Bhan, he commented, “I think the debt market has more work to be done and I think the time has come for us to dramatically up our ambition.  The financial sector should put engines that support India’s aspiration and I’m looking forward to India becoming a 30 trillion dollar economy soon”.

    The day’s progression was marked by a captivating panel discussion on $5 Trillion Economy & Beyond: Ambition to Reality, moderated by CNBC-TV18 executive editor Latha Venkatesh. Distinguished industry figures including State Bank of India MD CS Setty; Federal Bank MD & CEO Shyam Srinivasan; Yes Bank MD & CEO Prashant Kumar; and Citi Bank of India CEO Ashu Khullar took part and shared their views.

    Subsequently, a fireside chat on Banking in the Indian Economy featuring KV Kamath, chairman, of the National Bank for Financing Infrastructure and Development (NaBFID), commented on the Banking scenario of India, he said “Today, with open source and fintech startups, the landscape has evolved significantly. In order to remain competitive, banks must acknowledge the innovative work done by these startups. To meet the evolving needs of an aspirational India and double the economy, the banking sector needs to adapt. The long-term financing of infrastructure presents a significant challenge. Banks, which typically operate with short-term maturities, must find a way to lend to long-term projects without incurring interest rate risk. Collaboration with emerging savings platforms like pension and insurance funds offers hope for addressing this challenge.”

    The evening moved ahead with another insightful panel discussion on the topic, Fintech & Banking Collaboration: Pioneering Lending in the New Economy, moderated by Ritu Singh, Associate Editor of CNBC-TV18, The discussion showcased luminaries like Chetna Sinha, founder-chairperson of Mann Deshi Bank; Sucharita Mukherjee, Co-founder and CEO of Kaleidofin; Shinjini Kumar, founder and CEO of SALT app; MN Srinivasu, Co-founder of BillDesk; and Rishi Gupta, MD & CEO of Fino Payments Bank.

    The event’s lineup then seamlessly transitioned into a fireside chat skillfully moderated by CNBC-TV18 editor- IT & Telecom Reema Tendulkar, on the topic of the pivotal role of technology in shaping the banking landscape where Nucleus Software founder & MD Vishnu R Dusad stated, “Across a span of three decades, our platform has catalysed the origination, servicing, and collection of 30 crores worth of retail assets, consequently amassing a commanding market share exceeding 50 per cent in India. The root of the challenge isn’t solely technological, it’s the establishment of an encompassing ecosystem. UPI’s triumphant journey, boasting ten million monthly transactions assured to boom to 30 million, aligns to create a digital profile that empowers lenders to discern patterns. The digital footprint encouraged through transactions empowers lenders to skill lending models, chipping away at interest rates for borrowers.”

    Concluding the summit’s riveting discussions was a final panel –  The New Regime for NBFCs: Building for the Future. Moderated by CNBC-TV18 deputy executive editor  Prashant Nair, this session hosted industry luminaries including Umesh Revankar, executive vice chairman of Shriram Finance Ltd; Rajiv Sabharwal, MD & CEO of Tata Capital; Jairam Sridharan, MD of Piramal Capital and Housing Finance; Ramesh Iyer, vice chairman & MD of Mahindra Finance; and Alok Aggarwal, CEO of Muthoot Home Finance.

    The CNBC-TV18 Banking Transformation Summit 2023 concluded with Nucleus Software, CEO Parag Bhise extending a heartfelt vote of thanks. He said, “I extend my heartfelt gratitude to each and every one of you, for gracing this event with your presence. Events like these provide us all an exceptional platform to exchange ideas, share insights, and collectively share the path forward. I feel privileged to stand before this esteemed gathering of industry leaders, experts, and visionaries who enabled us to create robust technology platforms that remain even after 3 decades at the forefront of innovation and transformation.”

    The CNBC-TV18 Banking Transformation Summit 2023 stands as a pivotal moment, fostering meaningful dialogue and innovation within the banking and financial sectors. By focusing on equipping India with forward-looking insights, the summit empowers participants to navigate and thrive within the ever-evolving landscape.

     

  • The triumphant conclusion of ‘Baba Nagaria Se’ devotional and musical extravaganza

    The triumphant conclusion of ‘Baba Nagaria Se’ devotional and musical extravaganza

    Mumbai: The enchanting night of spiritual melodies and musical brilliance, “Baba Nagaria Se,” unfolded on 27 August 2023, as a resounding success. Hosted by New18 Bihar Jharkhand, the event brought together a constellation of captivating talents, including Sunil Chaila Bihari, Ajeet Anand, Rameshwar Gop, and Sanjoli Pandey, against the sacred backdrop of Baba Nagariya in Deoghar.

    The evening stood as a profound homage to the dedicated “Kanwariyas” and their unwavering faith, as they embarked on a spiritual pilgrimage to honour Lord Shiva. The spiritual odyssey that the devotees undertake is beautifully encapsulated in the performances that reverberate throughout the night.

    Sunil Chaila Bihari’s exceptional musical prowess and the entrancing melodies of Ajeet Anand, Rameshwar Gop, and Sanjoli Pandey gracefully conveyed the sentiments of deep devotion that define the essence of the Kanwar Yatra. The event, true to its promise, presented an enchanting fusion of musical brilliance and spiritual ardour, providing attendees with a remarkable opportunity to transcend into a realm of shared faith, unity, and devotion.

    The event, thoughtfully orchestrated by New18 Bihar Jharkhand, exceeded expectations in kindling eagerness and anticipation among the audience. Against the revered backdrop of Baba Nagariya, the celebration of devotion and unwavering faith was brought to life through stellar performances that resonated with the attendees’ hearts.

    As attendees immersed themselves in the mesmerising evening, they were embraced by the profound significance of the sacred journey undertaken by the “Kanwariyas” to honour Lord Shiva. The confluence of spiritual depth and musical virtuosity fostered a palpable sense of shared faith and unity, creating an experience that will linger in their hearts.

    The “Baba Nagaria Se” event artfully fulfilled its mission of communicating and propagating the celebration of devotion and unwavering faith. Attendees were treated to an evening that not only entertained but also illuminated their souls with a shared connection of faith, unity, and genuine respect.

     

  • Zee TV elevates consumer experience with an innovative design approach

    Zee TV elevates consumer experience with an innovative design approach

    Mumbai: Staying ahead of the curve amidst an ever-evolving media & entertainment landscape, ZEE TV, India’s leading Hindi GEC has refreshed its design interface with an aim to enhance and elevate viewer experience. This transformative endeavour, centred upon the core thought of ‘Vibrance’, embodies the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

    ZEE TV’s strategic evolution of its on-screen TV experience leverages design for optimal business impact through enhanced information registration. It augments key aspects such as brand partners’ visibility, providing a distinctive proposition to its esteemed partners. Backed by the latest in ‘Neuroscience’, this intelligent design system captures consumer attention and heightens memorability, enhancing viewer retention of tune-in details and reinforcing platform recall. A holistic understanding of the consumer journey across the broadcast and digital ecosystem and imbibing their behavioural & navigational aspects forms the bedrock of Zee TV’s innovative design approach.

    Speaking on the refreshed visual experience, ZEE Entertainment Enterprises Ltd chief marketing officer – content SBU Kartik Mahadev, said, “As pioneers of the television content landscape, our endeavour at ZEE has been to consistently deliver extraordinary experiences to our viewers. As we touch millions of hearts and homes across the many Bharats through our stories, our approach to design is in being native to culture, which we call ‘Soul to Screen’. This method enables us to be consumer centred and insight driven, making the brand and viewing experience personal. The new design for Zee TV captures the aspirations of the evolving Indian audiences. The ethos of ‘vibrance’ encapsulates the idea of a consumer who is confident, has innate strength and is taking action to shape an extraordinary tomorrow. In this new design language, we have combined cultural relatability with evolving CX trends, creating value for our viewers and advertisers alike, further fortifying our connection with our audiences and brands.”

    The central essence of ‘Vibrance’ stands as a potent visual analogy for one’s inner resilience, symbolizing a more assertive and luminous manifestation of self-confidence. This evolution aligns with the purposeful spirit of ‘Naya Bharat,’ capturing its energized, resolute essence, reflecting the shifting mindset of the audiences.

    For greater cultural relatability, Zee TV’s new design world derives inspiration from the  ‘Genda Phool’, an omnipresent symbol of celebration and catharsis across Indian rituals. It’s a signifier of auspicious beginnings, a custodian of overall well-being, in a way, almost completing the circle of life. This embodies the channel’s commitment to portraying a spectrum of emotions and experiences through its content.

    Driven by audience exposed to a plethora of non-linear content platforms with immersive and interactive experiences, the channel’s design system offers a modular structure. This shift in design approach also responds to a transformative audience mindset. Through this endeavour, ZEE has created a trail-blazing, future-ready approach that bridges the gap between linear and digital experiences.

  • Gods Reign crowned champions of India’s first franchised Esports tournament

    Gods Reign crowned champions of India’s first franchised Esports tournament

    Mumbai: Skyesports Masters, India’s biggest Esports tournament with an Rs two Crore Prize Pool, reached its exhilarating conclusion as Gods Reign took the crown at the Koramangala Indoor Stadium, Bangalore. The team took down Revenant Esports in the thrilling two-day Grand Finale to become the inaugural champions of India’s first-ever franchised Esports tournament on Sunday.

    The Skyesports Masters Grand Finale at the Koramangala Indoor Stadium was the country’s first post-pandemic Esports event that took place in a stadium. With more than 7,100 people registering to attend the event live, the on-ground matchup unfolded in front of a huge crowd who were gathered to cheer for their favourite CS:GO team.

    The finals contested by revenant Esports and Gods Reign turned out to be an electrifying affair between the two titans of India’s CS:GO landscape. The star-studded team led by Hrishikesh “Crazy_Gamer” Shenoy and comprising Anshul “KiiLSwitCh” Adarkar, Piyush “Clouda” Kalwania, Akash “Ph1NN” Bose, and Parijaat “Rev3nn” Banerjee performed to the best of their abilities to close the series 2-0 against a formidable Revenant Esports.

    Gods Reign CS:GO team captain Hrishikesh “Crazy_Gamer” Shenoy said, “We came into the grand finale to win it all and I am glad that my team was able to pull it off. It truly feels amazing to win the inaugural season of the Skyesports Masters after the countless hours of practice and dedication we have put in. We are grateful to all our fans who came to the venue to support us and the others watching from home. This victory goes to them.”

    The finals kicked off with both teams exchanging rounds initially to set up nail-biting action in the first map. However, Gods Reign was able to snowball a late-game round win towards the victory. The second map, though, was comparatively one-sided as Gods Reign took the command initially and prevented Revenant from making a comeback, similar to the semifinals.

    The event also witnessed the presence of the All India Football Federation (AIFF) member of the Karnataka legislative assembly and vice-president N.A. Harris, who felicitated the players of Gods Reign. “I wish all the best to Esports and our government is in support of you and anything we can do. We are always here for you,” he stated.

    The Skyesports Masters was one of India’s biggest gaming tournaments. The event kicked off with the League Stage from 8 July to 17 August as the eight franchised teams competed for the four spots in the grand finale. With more than 50 matches played, the tournament was a testament to the competitiveness of Counter-Strike Esports.

    “Congratulations to Gods Reign for their triumph in the biggest CS:GO tournament in the country. The Skyesports Masters served as a platform that showcased the talent and competitive spirit that runs through the veins of the country’s Esports community. We are also grateful to N.A. Haris for gracing the event with his presence and reaffirming the government’s commitment to developing the Esports ecosystem of India. Skyesports will continue to nurture the growth of Esports by organizing high-profile tournaments that enable competitive players along with their teams to thrive and create a name for themselves,” said Skyesports founder and CEO  Shiva Nandy.

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

    Being the biggest gaming event in the country, Skyesports Masters was a testament to this as the tournament roped in industry giants including AMD, Windows 11, Flipkart, and Zebronics as the sponsors along with Loco, who were the broadcasting partners for the event and played host to the livestream.

    Besides the high-octane Esports action, fans were treated to brand booths by Zebronics, AMD, Windows 11, and Flipkart. The event featured a fusion between Esports and music as rap sensation Karma teamed up with prominent content creator Mortal for a music performance.

  • Experience five days of Onam joy with News18 Kerala’s celebration lineup!

    Experience five days of Onam joy with News18 Kerala’s celebration lineup!

    Mumbai: As the vibrant festival of Kerala’s culture and heritage, Onam, approaches, News18 Kerala is all set to present a unique array of Onam-themed programs. With the aim of providing a profoundly enriching cultural spectacle, the channel has meticulously curated a special line-up. The festivities will be showcased from 25 to 29 August, exclusively on News18 Kerala. Commencing on 25 August, the program ‘Natt Onam’ will cast a spotlight on the cultural rituals and observances of Onam in various villages across Kerala. Another program will feature Onam festivities from 5 colleges within the state.  Anchors from News18 Kerala will visit colleges to participate in students’ Onam celebrations, including activities like Pooviliyonam which is onam farming, Thiruvathira performances, and even flash mobs. The renowned talk show “Onam Band Show” will feature some of the distinguished bands hailing from Kerala, followed by an impressive performance.

    An interesting Onam Pattonam session which will play the Onam special. Furthermore, the channel will present a captivating game show titled ‘Reel Life v/s Real Live,’ spotlighting four couples from social media reels, and welcoming guests from various corners of Kerala. There will be many special shows and activities like Poochantham a special Onam flower market, Azhakinte Onam which is Handloon Onam, Sakhavinte Onam an E P Jayarajan interview, Chamanjonam – A celebration with LGBTQIA+ community, and many more to make the festivities special. In addition to these, there will be a special telecast of a ritualistic ceremony at the Aranmula Temple, where the illustrious 63-item feast is served. Notably, the channel will also cover the celebrated Nehru Trophy Boat Race.