Mumbai: Every year, India comes alive with the vibrant celebrations of Krishna Janmashtami, the auspicious festival commemorating the birth of Lord Krishna. Devotees from across the nation immerse themselves in prayers and festivities, and News18, India’s number one news network, once again played a pivotal role in bringing the joyous spirit of this festival to life.
The ‘Natkhat Kanha’ contest, a beloved tradition for News18 HSM Network, invited viewers to share heart-warming pictures of their children dressed as little Kanhas, echoing the playful spirit of Lord Krishna himself across its channels across the Hindi heartland, namely News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand, and News18 Uttar Pradesh/Uttarakhand.
The contest received immense support and participation from the audience, both on the HSM channels and across various social media platforms, reaching an estimated 35 million individuals. Thousands of participants shared adorable images of their children dressed as Lord Krishna. The participation of various schools for the region added further to the excitement around the contest.
Mumbai: Rugby fans in India can now watch the high-octane action of the Rugby World Cup 2023 live on Sony Sports Network, the official television broadcaster for the most prestigious quadrennial rugby tournament. The tournament will be available to television viewers across Sony Sports Ten 1, Sony Sports Ten 2 and Sony Sports Ten 5 channels in India.
The Rugby World Cup is being hosted in France for the second time in its history and the matches will be played across nine venues in the country with Paris hosting the final at the Stade de France. The first game from the storied tournament will see hosts France take on the most successful nation in the tournament, New Zealand in a highly anticipated game.
The Rugby World Cup sees participation from the top rugby union national teams in the world. Held every four years, the 2023 edition of the Rugby World Cup is the tenth edition of the tournament and will see 20-teams compete against each other in France for the coveted trophy. Participating nations include the defending champions South Africa, who will compete against the likes of New Zealand, France, Australia, Scotland, Tonga, Wales, Namibia, amongst others.
Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul, said, “Sony Sports Network is known as the premier destination for international marquee sporting events from across the world. The Rugby World Cup 2023 is the biggest and the most prestigious international rugby tournament in the world. Rugby in India has a dedicated following and this is the third successive edition of the Rugby World Cup tournament that we are broadcasting to serve fans in India.”
World Rugby chief executive Alan Gilpin said, “We are extremely pleased about the broadcast partnership with Sony Sports Network as the home of the Rugby World Cup 2023 in the Indian sub-continent. Audiences in the region will be offered outstanding and comprehensive coverage of our showcase tournament as they get to witness the tremendous strength, agility, and willpower on display during the tournament.”
Rugby World Cup will be live telecast on Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 5, Sony Sports Ten 1 HD, Sony Sports Ten 2 HD and Sony Sports Ten 5 HD channels from 9 September 12:45 am onwards.
Mumbai: In the run-up to the 2024 General Elections in India, News 18 Bangla has introduced two new shows: ‘Campus er Compass’ and ‘Cha e Garom’. This initiative aims to highlight the various facets of Bengal’s political landscape while providing viewers with comprehensive insights into the upcoming Lok Sabha Election.
As the nation readies itself for the 2024 general elections, ‘Cha e Garom’ emerges as the embodiment of the common man’s aspirations and grievances. This segment provides an authentic window into the heart of the Bengali voters, offering unfiltered insights into their desires and expectations from political leaders. ‘Cha e Garom’ serves as a vital platform for ordinary citizens to express their hopes for a brighter future.
On the other hand, ‘Campus er Compass’ is an invigorating program that delves deep into the realm of student politics within Bengal’s broader political landscape. This show fervently pursues answers to what the youth of Bengal demand from India’s political leadership. It provides an avenue for the vibrant and dynamic youth of Bengal to articulate their political views and expectations concerning the impending 2024 elections.
Mumbai: News18 Tamil Nadu ‘Sigaram Awards’ continue to demonstrate the commitment and dedication of individuals who have had a positive influence on Puducherry and have contributed to the development of the region for the better. The 4th Edition of the News18 Tamil Nadu ‘Sigaram Awards’, a prestigious event recognizing outstanding individuals and organizations in Puducherry, took place on 25 August at the Anandha Inn, Puducherry. This unique platform celebrates the relentless efforts and significant contributions that have strengthened the foundation of the state, making it a model of excellence.
The distinguished chief guests for this remarkable evening were Dr. Tamilisai Soundararajan, the Hon’ble Governor of Telangana and Lt. Hon’ble Governor of Puducherry, along with Thiru. N. Rangaswamy, the Hon’ble Chief Minister of Puducherry. Their presence enhanced the grandeur of the event, and both the awardees and guests were motivated by their words of encouragement.
The winners of the News18 Tamil Nadu Sigaram Awards 2023 are: Best Social Worker – Bhubesh Guptha; Promising Personality (Agriculture): Sundhar; Best School – Kalmandapam Govt Hr Sec School; Best Teacher (Primary) – Senthil Vadivu, Govt Middle School; Best Teacher (Secondary) – Baskara Rasu, Govt School; Best Doctor – Dr Muthukumaran; Best Sports Person (Weight Lifting) – Vishal; Best Sports Person (Shot Put): Loheetha; Tamil Literature Award: Godhandaraman; Lifetime Achievement Award: Villiyanur N Venkatesan; Excellence in Higher Education: School of Allied Health Sciences, VMRF-DU, Pondicherry; Upcoming Best Business Entrepreneur: 5k Car Care.
Tune into News18 Tamil Nadu to celebrate the outstanding contributions of these exemplary individuals and organizations on 9 September from 12:00 am to 1:00 pm, and on 10 September from 8:00 am to 9:00 pm.
Mumbai: Bigg Boss Telugu, the most popular reality show in the twin states of AP & Telangana has kicked off its seventh edition with much enthusiasm. It has onboarded a whopping 19 sponsors spanning various categories such as FMCG, Construction/Real Estate, Jewellery, Durables, and Automotive, among others. Brands onboard include Dabur, Maruti, Jos Alukkas, Radha TMT, Indulekha, Freedom Edible Oil, Coke, Whisper, Centuary Fiber, Cera, Britannia, Kajaria Cements, Haier, Butterfly, Docilekart, Shastry Balm, Orill & Mondelez.
“Bigg Boss Telugu over the last 6 years on Star Maa has consistently been the most-watched Reality TV show in Telugu. The magic of Bigg Boss Telugu lies in its ability to bring families together and create unforgettable moments,” said Amrutha Nair, Head – Ad Sales and Strategy, Entertainment Network Channels, Disney Star. “We are thrilled by the response from brands for the seventh season of the show, it is a sign of a great festive season. Bigg Boss Telugu offers an exceptional platform for brands to leave a lasting impact, thanks to its extensive reach, and dedicated audience. It provides brands with an uncluttered media platform and numerous opportunities for sustained visibility, which can be rare during the bustling festive season. We look forward to presenting another engaging and entertaining season of the show to our Telugu viewers,” she added.
With the launch of the seventh edition of Star Maa’s Bigg Boss Telugu on 3 September 2023, it’s evident that the show has secured a special place in the hearts of Telugu audiences. The show’s ability to maintain relevance among diverse age groups and its unwavering commitment to enhancing entertainment for its loyal viewer base have been key factors contributing to its enduring success season after season.
The show’s campaign received immense traction this year too. With a central theme of everything being “upside down’ or “उल्टापुल्टा, the hashtag #BiggBossTelugu7 has achieved a remarkable reach of 1.5 billion, accompanied by over 8 million engagements.
In the prior season, an astonishing 8.4 crore (84 million) individuals were reached, with over 40 billion viewing minutes generated. These remarkable numbers underscore the show’s enormous popularity and influence. In this season, Bigg Boss Telugu has shifted to the coveted prime-time slot of 9:30 PM, enhancing its accessibility to a broader audience. This time adjustment is also a strategic step aimed at guaranteeing that the captivating drama and entertainment of the show reaches an even larger number of households.
As Bigg Boss Telugu gears up for another sensational season, with 100+ days of non-stop entertainment, it’s clear that its ability to innovate, engage, and captivate audiences across generations remains unwavering, while brands continue to capitalise on its unique association opportunities.
Mumbai: Haier Appliances India (Haier India), the global leader in home appliances and the world’s number 1 brand in major appliances for 14 consecutive years has announced its partnership as the associate sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.
With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier’s commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.
Commenting on this exciting association, Haier Appliances India president Satish NS said, “In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, ‘Bigg Boss 7’ Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India’s most beloved television shows.”
As an associate sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India’s presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.
Mumbai: AB de Villiers and Pooja Hedge are the face for the newest entry in the online gaming realm, SuperWin. This huge partnership is the perfect first step for SuperWin as it launched as early as last month. Online gaming is swiftly becoming an integral part of the way people enjoy sport, gaining popularity worldwide. Fans can now feel like genuine stakeholders in what happens on the field, rather than be mere spectators sitting in the stands.
ABD, the legendary cricketer, who is known world over as Mr. 360 is ecstatic on his partnership with SuperWin and looks forward to the footing that the brand is set to capture in India. De Villiers excelled in all formats of the game, thriving at the heart of the South African national team from 2004 until 2018. He also became one of the brightest stars of the Indian Premier League, playing many memorable innings for Royal Challengers Bangalore, often in partnership with his teammate and friend, Virat Kohli.
“Winning is the part of the game that all of us as professional athletes and even those that aspire to be in their own right. I’m really happy to associate with SuperWin as I am confident that they will imbibe everything that it means to be in sport which is having fun, being part of a community, and of course, finally, the desire to win big,” said Villiers on the association with SuperWin.
Hegde is someone who has captured the imagination of not just the South but the entire country with her prolific body of work and is currently one of the brightest stars in the industry. Hegde won the SIIMA Award for Best Actress – Telugu for her performance in Ala Vaikunthapurramuloo (2020) and Most Eligible Bachelor (2021). She was nominated for the Filmfare Award for Best Actress – Telugu for Oka Laila Kosam, Ala Vaikunthapurramuloo and Aravinda SamethaVeera Raghava (2018). Her other commercially successful films include Duvvada Jagannadham (2017), Maharshi (2019), Gaddalakonda Ganesh (2019), Housefull 4 (2019), Cirkus (2022), Kisi Ka Bhai Kisi Ka Jaan (2023).
“I am excited to see the innovation that SuperWin brings to the table. It is inspiring to be a part of the SuperWin family and I look forward to being part of such a vibrant community that makes sports so interactive,” said Hegde on her association with SuperWin.
SuperWin was founded in 2023 and provides a sports and gaming exchange and is gaining massive popularity within users owing to its no conditions applied Sign Up bonus where Rs 1000 will be credited in the users’ wallet as soon as they register.SuperWin also offers a deposit bonus which is 350% on first deposit and 50% on the second which will be instantly credited. The digital age has revolutionized many industries, and online gaming is no exception. With platforms like Superwin leading the charge, players can expect immersive experiences, high-quality graphics, and seamless gameplay.
A SuperWin spokesperson said, “We are excited to work alongside ABD and Pooja Hedge to celebrate the spirit of sport and as we look forward to a successful association with them, we are confident that they will only add value to the brand in its plans to become an Indian dominated global platform.”
Mumbai: Skechers, the comfort technology company, announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. This partnership underscores Skechers’ unwavering dedication to supporting athletes and promoting a culture of excellence in sports. The Asian Games that will be held at Hangzhou, China from 23 September to 8 October, are a celebration of the pinnacle of sporting prowess across the continent. As the official sports footwear partner, Skechers plays a pivotal role in empowering the Indian contingent with its innovative footwear that offers comfort and performance to all levels of athletes.
Skechers gave the athletes specially designed branded kits and provided Skechers Performance footwear to 10 specially chosen athletes as a sign of the company’s dedication to athlete comfort and performance for the Hangzhou Asian Games. The athletes received these kits at a formal send-off ceremony, which concluded earlier today.
Skechers Asia Pvt. Ltd. CEO Rahul Vira expressed his enthusiasm, stating, “We are honored to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.”
This association exemplified Skechers’ dedication to sports, highlighting the commitment to both the community and sports in India. As the excitement builds towards the Hangzhou Asian Games, Skechers is set to contribute to the success of Team India and celebrate the indomitable spirit of its athletes.
Mumbai: The festive season brings a double whammy for advertisers and brands as the Asia Cup and the much-awaited World Cup (Hosts – India) is set to take the country by storm. With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of viewers during the festive season. The interview series “Pitch Perfect” discusses with leading marketers their thoughts about the World Cup and how advertisers can best leverage the mega event on television.
Indiantelevision.com’s Anil Wanvari in a fireside chat with Bimlendra Jha, Navroze Dhondy on the Jindal’s association with Cricket on Live TV.
Edited excerpts
On associating with cricket
Jha: Well, there are two religions in India, cricket and Bollywood. If you really look at it, somebody had the brilliant insight to combine the two in the form of IPL. IPL has become the greatest sensation because of this unique combination that works so well in India. Getting associated with this large number of viewership where particularly any brand that gets associated with sports, always gets more positive vibes compared to anything else, that is what the research says. Missing action in this one is not a great thing for any brand that wants to really establish itself at the national level.
On associating with cricket for the first time
Jha: It was last year and we started getting associated with many other sports also. We have been supporting sports at tribal level. Wushu, which many people would not have even heard about, we produced international champions out of that from the tribal boys and girls. We are into kickboxing, hockey, and we are supporting a lot of sports including kabaddi, we have been associated with different sports. And I do believe that when you are trying to become the number one brand at that time, having higher visibility, particularly through the sports channels, is a great way to connect with audiences.
On approaching mass media communication and not going for trade advertising
Dhondy: That’s a very interesting question. Jha and I had this discussion since last year. So as Jha just mentioned, this whole association with sports began last year, with the Pro Kabbadi League, moving on to the ISL, Women’s World Cup, and of course, IPL and now Asia Cup and the World Cup. If you look at the essence of the brand, for eg. Jindal Panther, the brand name itself evokes a certain personality. So when you have a brand, which has a very strong brand personality, you have to find the right kind of fit in terms of the media opportunities too. Sports, interestingly, is a perfect brand fit, because it talks about speed, talks about strength and flexibility exactly what the brand stands for.
Jha: To answer your question on why approach mass media communication for what could potentially be only a B2B brand. But India is a very unique place, you would not imagine rebars being retailed in any other country like India. And if you really go across the country, you would find retail outlets for rebars and cement. Now these retail outlets are the ones which are catering to really small demand and a large proportion of steel through the rebar route and cement gets consumed in retail. So creating these footfalls is a very important element of strategy, particularly if you want stability in your supply chain. Retail provides the highest amount of stability compared to B2B sales. In fact, B2B sales may have large variations in prices. Retail gives far more consistency in prices. So anybody who wants to really sell his rebar well, would do well to consider the retail segment in their strategy.
If you look at the pyramid of the rebar business, right on top are the B2B businesses. So, big builders, big developers like DLF etc, do you buy a flat and you don’t know what rebar and what cement is gone into it. But when you come down the pop strata and you go into smaller towns, that’s where people like me, when I came from from Alabama, we all need our own homes, and those other small towns where a lot of construction is happening, either making your own shop or your own factory or your own home. And that is where a brand connected with B2C is also as important as it is for B2B.
On the retail constituent of your entire sales
Jha: At the moment, it has been a lower percentage. Pure retail has been about 25 per cent. But we want to take it to 75 per cent.
On what does it mean for being an advertiser, having a massive national distribution network and associating with a sport like cricket
Jha: I think you have to be smart about the money that you spend. If you take a titled sponsorship, it has a completely different connotation, it has completely different viewership. And it allows the viewers to soak in with this kind of a title sponsorship. So, we have been smart about what we are wanting to do, and we do not want to burn the money and use it in a manner where it does not give us the proportionate returns. So we have done our own evaluation and we have actually cherry picked some of the events that allow us to get more miles for our buck.
Dhondy: You will have very large investors in cricket, we have heard the story about dream 11 and all the various dot coms and gaming, investing large sums of money being thrown into cricket. But what we need to do, the word which is very important, is smart and making sure that we stand out of the clutter whether it is a one day match or in a T20 match.
The choice which Jindal made and what we all worked together to create Jindal Panther cricket live made it stand apart. It actually had a unique spot, a unique position in the entire broadcast ecology and therefore we got that standard part to the extent that literally within the first three or four days, I remember we were having a discussion with our trade partners and the word they use was Jindal Panther ‘Chaa Gaya’.
On collective viewing experience helping getting the word out to your viewers and targeted audience
Jha: There are multiple ways like being visible.Visibility is not in short supply as far as Jindal Panther cricket live is concerned, it gets mentioned every now and then. It is constantly there in front of your eyes, as you’re watching that program pre match, mid match and post match. Much more than that, what we have also done and that is where Navroze has helped us a lot in creating some crucibles of experience, where we have taken our channel partners to the studio to get them to experience it. And they can’t get over themselves about these kinds of experiences. This is what by word of mouth further spreads into the channel. Now people look forward to the opportunity of being selected to be able to get into that exclusive group of people who would be chosen for these kinds of relationship building exercises, I think this is invaluable money can buy.
Dhondy: Along the way, we realised that viewing sport happens in three different ways. One is a very individualistic one, when you’re on your mobile, and you’re just watching it one on one. One is in a family environment where you’re at home, and you’re watching with three or four or five people and one is on a much larger scale. It could be in a bar or a pub where you got to 300-400 people watching it together, or a larger place where they put up a huge screen and you got 500 to 1000 people watching it together. In all these cases, interestingly, from that small four inch mobile to that 100 foot screen, when the brand is being visible across, the best part is you are not missing out any target view, you are not missing out any opportunity. The large screen with those big speakers almost transforms the person sitting over there into a real stadium kind of an environment, which actually helps and has a halo effect and rubs off on the brand. So many things are very intangible. But they have their own magic, which they create for the brand.
Wisden, better known as the bible of cricket, is an almost 150 year old brand and they were collecting data all the time. But it was just one book published every year. It’s only in India, that from the year 2002 onwards, the last 20 years, we were the pioneers of something called the pre, the mid and the post show which is what Jindal Panther cricket live is all about, you know the interesting insight about this. We as Indians love statistics, we love records, we love discussing and debating and that is why the eyeballs are sticky eyeballs, even for non line in most of the countries the moment they gave us over, telecast is over. But in our country, the game carries on to almost half an hour 45 minutes so that is where the magic of the Indian madness statistics lies.
On the association helping in terms of getting your customers to really buy further into the product
Jha: One of the constant themes of all our interaction with our retail channel partners has been that we are not visible adequately. That was the pre Jindal Panther cricket live. And one big difference that has already happened is that our channel partners are absolutely cheering this entire sponsorship because they have seen that now people ask for Jindal Panther by name. There is still a bit of a brand association of Jindal that rubs off on some spurious other brands who try to claim the same kind of stature as a result. So that’s a good problem to have, because imitation is a form of flattery. Of course we can use the same channel to also communicate to the people, to be careful about not getting duped by look alike brands.There is a lot more that can be achieved compared to what we have achieved. We have occupied the top of the mind slot. The next is to also educate people on being careful about what they choose.
On being important to be consistent in your associations with cricket orbit
Jha: I said earlier that cricket is a religion in India and it is likely to remain a religion in India. There are more sports that are coming up in India and I think the time has come when there is adequate support for sportsmen. And we would like to continue our association with sports not just for cricket, but also for other sports which do not sometimes get that kind of money visibility etc. We are very happy to see for example, the premier Kabaddi League, after IPL has got the maximum amount of eyeballs and we felt that getting associated with Kabbadi which is a quintessential sport invented in India and once again, the speed strength flexibility are the values that are very core to the sport of kabaddi there. We also find that there is interest in some pockets particularly West Bengal and Kerala, around football more than anywhere else. But increasingly it is finding an expression and viewership as well as coming into the collective consciousness, both soccer as well as hockey, and these are the sports which are coming up. And we would like to definitely remain associated with them as well. So it is not just cricket.
On the meet and greet with the cricketing partners and the change they brought in
Jha: The very first thing is that the partners feel valued when you bring them to an event, whether it is a meet and greet, but it is not just a meet and greet with the company officials. They idolise these heroes from the cricket world, the commentators and the whole experience actually takes them to another platform. They start associating with the company, a far greater positive image, and about themselves as well, because they are visible on TV, this is their moment when they are visible to a larger audience. It also helps those who have not been selected, let’s say in the first round, to be a bit aspirational about the achievements that they should have, so that they are considered for the next round. So it’s a win-win win for everybody. An association that has helped us build the brand, the channel relationships, and create a positive mindset amongst those who want to be there.
On the upcoming World Cup & Asia Cup and expecting new milestones, putting more money etc
Jha: We would always prefer judicious spending of money over anything else. It is a value for money that we evaluate in each and every case. And we are very conscious of the fact that things like India Pakistan match, they get the top ratings compared to anything else. And both Asia Cup and World Cup does create multiple opportunities for this kind of an interaction to take place. How can you be missing in action on those? So of course, we see value for money. But we also want to bring to the people the whole excitement in a manner that they associate themselves with a brand. It is that positive association that we are looking forward to.
On Cricket Live going forward in the World Cup as well as in the Asia Cup
Jha: Anything that does not change will become stale. Innovation requires us to constantly change and make things more and more interesting. From a viewership perspective as well as those who we put forward for participation. So we would of course be looking for more and more innovation through this platform that we have created for ourselves. It is important to realise that one is that sports is a way of life, and our chairman himself is a sports lover. He is not just a sports lover, he actually excels at doing things for example, in shooting or in polo, he plays at national levels and therefore, it is a way of life that we have adopted for the company, there is a lot of focus on fitness etc. As far as sponsorship is concerned, apart from mass media, the very powerful medium is that of digital. We are still far away from an iconic brand like Amul, where they get quoted so many times, how do they come up with such brilliant lines, which can be seen in less than five seconds, and can be replicated. So there is a lot more that we have to do as a brand. But sports is a good start, how we’re building on it, with the power of such catchy phrases and things that we can connect with the audience and remain contemporary. That remains our challenge. And we would like to work in that and continue to make the world a better place to live with the quality of products and services we give.
Mumbai: Rapidly emerging as the fastest-growing Hindi news channel, Times Now Navbharat disrupts the pecking order by emerging in the top five, displacing key players by a significant margin in the Hindi News Genre. Stamping its content leadership and growing popularity as one of the top channels in its genre, Times Now Navbharat recorded an impressive market share of 11.5 per cent and 31.2 minutes TSV in the rolling 4-week data from Wk.32-35’23. (Source: BARC| HSM Urban| 15+| Wk.32-35’23 average).
Through distinctive news show formats, the channel’s flagship shows, ‘News Ki Pathshala’ and ‘Sawal Public Ka’, have significantly rivalled prime time shows of other leading channels in terms of Time Spent Viewing (TSV), further driving Times Now Navbharat’s influence during prime time.
Times Now Navbharat editor-in-chief & group editor Navika Kumar said, “This is an incredible milestone and we are extremely proud to witness Times Now Navbharat’s promising growth trajectory and strong resonance with the viewers. It’s heartening to see that within two years since its launch, the channel has made a big impact in the Hindi news genre with its differentiated content and decisive news reporting on every major news story, positioning it as the preferred channel for viewers. I am confident Times Now Navbharat will continue to scale new heights and set industry benchmarks.”
Firmly established as the ‘Breaking News Centre’ in the Hindi news landscape, Times Now Navbharat is recognised for its innovative content formats, distinctive and bold style of journalism and comprehensive insights on every major news story.
