ITV

Category: TV Channels

  • Tata Play launches Tata Play Bollywood Masala

    Tata Play launches Tata Play Bollywood Masala

    Mumbai: Nothing speaks Bollywood Masala like the 90’s movies and what better way to celebrate the spirit of Bollywood through the cults and blockbusters of the 90’s era. Tata Play, has announced its newest entrant in its services portfolio, Tata Play Bollywood Masala, a service that will offer a myriad line-up of 90’s & 2000’s Bollywood movies with all the emotions bundled into one. Tata Play’s Value-Added-Services as an offering has been known to provide captivating and value-enhanced entertainment options.  Through this service, Tata Play will be showcasing the iconic films of 1990’s to the 2000’s featuring superstars of this era like Shahrukh Khan, Salman Khan, Amir Khan, Saif Ali Khan, Akshay Kumar, Anil Kapoor, Sanjay Dutt, Ajay Devgan, Govinda, Sridevi, Madhuri Dixit, Karishma Kapoor, Raveena Tandon, Sonali Bendre, Tabu, Juhi Chawla and more.

    Tata Play Bollywood Masala will be a true destination for all “DIL SE FILMY” fans of Bollywood. With superhit movies, talk shows, celebrity interviews, exclusively created shows, chartbusting music, behind the scenes and lot more. The service will cover a wide spectrum of genres and titles like Aashiqui, Andaz Apna Apna, Jo Jeeta Wahi Sikandar, Khiladi, Roja, Raju Ban Gaya Gentleman, Dil Chahta Hai, Deewana Mastana, 3 Idiots, Munnabhai MBBS, etc.

    Commenting on the launch of the new value-added service, Tata Play chief commercial and content officer Pallavi Puri said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”

    “We are delighted to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s & 2000’s – a true delight for 90s Bollywood enthusiasts. Our collaborations with Tata Play, renowned for delivering the ultimate entertainment experience to its viewers, have paved the way for us to provide a diverse range of high-quality content. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” said Shemaroo Entertainment Limited COO of broadcasting Sandeep Gupta.

    Subscribers can view Tata Play Bollywood Masala on 311 for Rs. 2 per day and enjoy the content on their Tata Play mobile app on Live TV and VOD. Tata Play Mobile App allows the subscribers to watch popular and linear TV content on the go.

    Tata Play Bollywood Masala is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like entertainment, kids, learn, regional, devotion etc, that ensures every viewer is entertained throughout without any dearth of choices. 

  • IndianOil Grand Prix of India: 450 mn global fans await bike racing spectacle

    IndianOil Grand Prix of India: 450 mn global fans await bike racing spectacle

    Mumbai: Over 450 million enthusiastic fans across the globe are eagerly waiting for the IndianOil Grand Prix of India scheduled to take place at the Buddh International Circuit in Greater Noida from 22 to 24 September.

    The 13th MotoGP race of the season will create a sporting milestone that marks the culmination of years of dedicated efforts to bring top-tier international bike riders to the Buddh International Circuit for the first time. Fans will see a total of 82 riders from 41 teams vying for top honours in MotoGP, Moto 2 and Moto 3 over the course of three days.

    The forthcoming IndianOil Grand Prix of India is also poised to make waves in the Indian economy, given its potential to harness the nation’s massive market for motorcycles. As per Nielsen Sports Fan Insights 2022 Report, with a staggering population of 1.4 billion and an annual sale of 18 million bikes, India stands as the largest global market for motorcycles. The race is expected to send economic shockwaves as it unfolds, with a track record of the MotoGP races generating a whopping 106 million euros from enthusiastic spectators and an additional 6.6 million euros in staff impact, contributing significantly to job creation. Furthermore, even before the maiden race takes place, India already boasts a colossal fan base of 54 million, indicating a fervent appetite for MotoGP in the nation.

    It will reach 450 million homes in 195 countries with the help of a massive 90 broadcast network companies across the globe. The race gets broadcast through 180 live cameras at the track. MotoGP also has 480 million engagements globally across all social media platforms and 82 per cent of fans viewing MotoGP for over six years now. Meanwhile, the MotoGP is placed at fifth place in terms of media visibility of top sporting leagues with 329 million, topped by Champions League football.

    There have been several modifications done to the Buddh International Circuit to make it ready for the IndianOil Grand Prix of India. The track is now FIM-certified and is ready to host the biggest biking spectacle in the world.

    KTM India, Ducati India, Honda Racing India, Yamaha Motor India, Aprilia India, Michelin have come on board as industry partners while Red Bull India, OLA, 24seven, Radio Mirchi 98.3, R.E. Rogers India are event sponsors. Apollo Hospitals, MeduLance, Jaypee Hospital are medical partners and Bushmills India is the celebrations partner. BookMyShow has come on board as a ticketing partner. Robin Hood Army & Vedica Himalayan Spring Water have become the event partners.

    A special Conclave “UP INVEST” will be organised on the sidelines of the IndianOil Grand Prix of India where 300 CXOs’ and global representatives will be participating and the conclave.

    Organised by FairStreet Sports in collaboration with Dorna Sports, the IndianOil Grand Prix of India will feature renowned names like Francesco Bagnaia, Marc Marquez, Marco Bezzecchi, Brad Binder, Jack Miller, and Jorge Martin.

    The high-pulsating action of the IndianOil Grand Prix of India will be exclusively broadcast on Sports18 and live-streamed on JioCinema in India. Fans can secure their tickets for the exciting event on BookMyShow.

  • The Summit brought together visionaries to shape the development agenda.

    The Summit brought together visionaries to shape the development agenda.

    Mumbai: Mirror Now, the channel that represents the voice and issues of every Indian citizen, hosted the Mirror Now Summit – Chhattisgarh today in Raipur. Themed ‘Path to Progress,’ the Mirror Now Summit brought together State leaders and visionaries to shape a holistic development agenda for the State. The Summit spotlighted critical sectors essential for Chhattisgarh’s progress and economic advancement.

    Chief guest and chief minister of Chattisgarh Shri Bhupesh Baghel, speaking about the initiatives taken by the State government for nurturing Chhattisgarh to progress,said that the State government has implemented a series of effective measures, including debt waivers, value addition to agricultural produce, and initiatives aimed at enhancing farm income. “These concerted efforts have yielded positive results, notably a significant reduction in the Naxal movement within the state. This accomplishment reflects the government’s commitment to addressing economic challenges in the region and fostering a more stable and secure environment for its residents,” he said.

    Talking about women reservation bill, Baghel emphasised that for the central government to demonstrate a genuine commitment to enacting the women reservation bill, it should ensure its implementation for the 2024 elections, including reservations for women in the Scheduled Caste (SC) and Scheduled Tribe (ST) categories.

    Baghel attacked the BJP government stating that the people in the country especially the women are facing the blunt of extreme price rise of basic commodities. “To divert their attention and capture votes, such allurements are being offered. The women reservation bill won’t be possible till 2029 elections as the 2021 census has still not been conducted,” he said.

    He stated that the congress party welcomes the bill on women’s reservation as it was the brainchild of the Rajiv Gandhi government.

    According to Baghel, the Congress party is never involved in caste-based politics and is demanding caste-based census to ensure benefit to the most deprived sections of the society.

    “The caste-based census is not just for Politics or for the votes; Reservation does not reach to many marginalised castes even now. Also, the benefits of the various government schemes are not able to reach to each and every section of the society. Unless and until the caste-based, economic status-based census is not done it is futile to come out with any welfare programme as it would not reach the more needy section of the society,” he said.

    On the topic of “One nation, one poll,” Baghel has expressed concerns that this proposal, while appearing to create a unified electoral process, may be primarily motivated by a political agenda to garner votes for the BJP government. It is crucial, he suggests, to ensure that such reforms are carried out with genuine intentions and in the best interest of the nation.

    The plan to boost employment through the Gothan and GodhanNyay scheme, as highlighted by Bhupesh Baghel, focuses on the development of cow shelters. “Out of the 10,200 Gothan schemes initiated, an impressive 6,500 of these cow shelters have achieved self-reliance. Under this scheme, the state government incentivized farmers by offering Rs 2 per kilogram of cow dung, which was subsequently converted into valuable vermi compost. The state government has already disbursed approximately Rs 265 crore to farmers and generated revenue of Rs 300 crore by selling the compost back to the same farmers,” he said.

    Delivering the keynote address, Times Network CEO & MD MK Anand said, “In Chhattisgarh, we are witnessing a model for the future—8% GSDP growth in FY23, outpacing the national average, yet securing India’s second-best fiscal health. This isn’t just about numbers; it’s about a balanced portfolio in agriculture, manufacturing, and services, combined with transformative gains in public health and women empowerment. The Mirror Now Summit serves as a critical event in envisioning a Chhattisgarh that harmonizes double-digit growth, cultural ethos, and environmental stewardship. I’m confident that discussions and deliberations with the State leaders and visionaries will forge pragmatic solutions and a resolute action plan to propel the State’s progress.”

    The Mirror Now Summit in Chhattisgarh witnessed the participation of distinguished personalities including Dr. Kamalpreet Singh, Secretary, Agriculture Production Commissioner, who shed light on Chhattisgarh’s Sustainable Agriculture Revolution, Pradeep Sharma, Advisor to CM (Agriculture), shared insights into the state’s efforts in enhancing farming methods for economic growth, Nand Kumar Sai, Chairman, CSIDC, contributed to discussions on the state’s holistic progress, and Dr. Alok Shukla, Principal Secretary, Chhattisgarh, highlighted Chhattisgarh’s commitment to accessible, high-quality healthcare services, Atal Shrivastava, Chairman, Chhattisgarh Tourism Board, emphasised on theState’s rich cultural and natural heritage.

  • ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    Mumbai: Indian gaming sensation Tanmay Singh aka ScoutOP who is part of 8Bit Creatives, a leading gaming talent management agency has become the country’s first-ever gamer to be featured in the official anthem for the ICC Cricket World Cup 2023 after starring in the exciting video alongside notable personalities including actor Ranveer Singh, composer Pritam, commentator Jatin Sapru, choreographer Dhanashree Verma and creator Be YouNick.

    By being the sole gamer to grace the promotional video of the highly anticipated cricket tournament, ScoutOP has not only made history but has also showcased how gaming is increasingly becoming part of the mainstream landscape in India. His inclusion signifies the growing interest among brands and advertisers to collaborate with gamers as a means to connect with their highly engaging and tech-savvy fanbase.

    Sharing his thoughts on being included in the promo for the ICC Cricket World Cup 2023, Tanmay Singh aka ScoutOP expressed, “It feels like a great moment of reflection! It shows how far Indian Gaming has come, and also makes me look back to my own journey. Sharing the stage with figures like Ranveer Singh and working with organizations like ICC for the International cricket event of the year, ‘ICC Men’s World Cup 2023,’ is truly special! Thankful to 8Bit Creatives for setting the stage for me to work on projects like these.”

    Following its official recognition as a multi-sport event by the government, Esports has made its way into prestigious tournaments such as the Olympics Esports Week and Asian Games 2022, establishing itself as a mainstream sport.

    “As a cricket fan, it is a personally happy moment as well. Looking forward to working on more audacious projects each day. Thanks to all my viewers & fans for their support in my journey! In India, Esports holds a promising future with increasing recognition, substantial rewards, and surging popularity. The gaming industry has evolved giving rise to a new content ecosystem primarily driven by Esports players, gaming content creators, and live streamers,” he added.

    With more than 4.85 million subscribers on YouTube and four million subscribers on Instagram, ScoutOP is one of the most influential gamers in India. The 27-year-old is part of India’s leading gaming talent management agency 8Bit Creatives which is home to the country’s best gaming talents and has a rich portfolio of curating exemplary campaigns with high-profile brands.

    “This is a big moment for 8Bit Creatives and the Indian Gaming Community. Congratulations to Scout for becoming the first and only gamer to be featured in an ICC Men’s World Cup anthem so far. India’s growing gaming network is the place to get your brand conversations going and we at 8Bit Creatives are proud to open doors like these for gamers,” commented 8Bit Creatives founder & CEO and S8UL co-founder Animesh Agarwal.

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

    This milestone will propel the entry of brands to aid the growth of collaborations with gaming creators within the video-gaming industry in India.

  • Zee Entertainment launches four channels in the UK on Freeview connected

    Zee Entertainment launches four channels in the UK on Freeview connected

    Mumbai: In an exciting development for television enthusiasts across the United Kingdom, Zee Entertainment is pleased to announce the launch of four channels on Freeview Connected. With this expansion, Zee Entertainment aims to offer a diverse range of content to cater to the varied tastes of viewers, all accessible through Freeview’s extensive platform. Now, viewers can enjoy Zest, Zing, Zee World, and Zee Punjabi, enhancing their entertainment experience on Freeview Connected Channel No. 278.

    Zee Entertainment’s channels offer a wide array of content, ranging from lifestyle and entertainment to drama and regional programming. With Zee Zest, viewers can indulge in lifestyle and food shows that explore various culinary delights and travel experiences. Zing brings the latest in music, Bollywood, and youth culture. Zee World offers a captivating selection of drama series and telenovelas dubbed in English, while Zee Punjabi caters to the vibrant Punjabi-speaking community with a mix of cultural and entertainment content.

    Content & international markets president Punit Misra expressed his enthusiasm for this milestone, saying, “At Zee Entertainment, we are committed to providing our viewers with the best in entertainment. The launch of our channels on Freeview marks a significant step forward in our mission to reach a wider audience in the UK. We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.”

    Zee International Business chief business officer Ashok Namboodiri shared his thoughts on this expansion, saying, “The UK has always been an important market for Zee Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience. This partnership aligns with our vision of making our content accessible to viewers worldwide. We look forward to entertaining and engaging the UK audience with our unique programming.”

    Zee Entertainment Enterprises is a global media and entertainment powerhouse, recognized for its diverse content offerings that resonate with audiences across the globe. With a strong commitment to creativity and quality, Zee Entertainment Enterprises has consistently set new benchmarks in the entertainment industry.

  • Aaj Tak introduces Anjana 2.0, an AI Anchor modelled on a ‘Human’ anchor

    Aaj Tak introduces Anjana 2.0, an AI Anchor modelled on a ‘Human’ anchor

    Mumbai: Aaj Tak being the industry’s torchbearer, continues to establish its leadership with India’s first-ever AI Anchor modelled on a ‘human’ anchor. India’s most popular Hindi news anchor and Aaj Tak’s prolific news presenter, Anjana Om Kashyap, will now be complemented with an AI Avatar, Anjana 2.0.

    In the history of Indian Broadcast Journalism, no other channel has consistently introduced such groundbreaking technological innovations. With general elections around the corner, Anjana and Anjana 2.0 will be seen in a formidable partnership both on-ground and on-screen. Anjana is the managing editor of ‘Aaj Tak’ and has gained country-wide popularity for her shows ‘Halla Bol’ and ‘Special Reports’. Introduced in prime time on Tuesday, the AI avatar has already started to create a buzz on social media with netizens pouring in with their comments.

    With Anjana 2.0, Aaj Tak will have its second AI Anchor featuring prime-time programming on a national television channel. In the recent past, Aaj Tak introduced India’s first-ever AI Anchor SANA’ who is gaining success owing to her news presentation and production with wide-ranging interviews of state heads, business leaders, entertainment megastars etc. In under six months, Sana has already earned numerous accolades both on a national and international scale, including interacting with PM Modi (the first AI Anchor to interact with a head of the state), Reading a French bulletin, anchoring a dedicated show on prime-time, and interacted with global business leaders like Brad Smith of Microsoft, celebrities like Shahrukh Khan and TV personality Seema Taparia.

  • News Tak hits 1 crore YouTube subscribers

    News Tak hits 1 crore YouTube subscribers

    Mumbai: India Today Group’s digital-first channel, News Tak, has crossed  the milestone of 1 crore (10M) YouTube subscribers. To add on to  this success, the channel has further expanded its online presence  with a newly launched website: www.newstak.in

    News Tak has been at the forefront in covering the national news and has captivated a vast audience. This achievement of reaching 1 crore subscribers accentuates the channel’s focus on providing top-notch news coverage spanning politics and trending topics.  

    “We live in an era where information travels at the speed of light, and in this digital age,  knowledge is the currency of our time. For News Tak, our mobile first news channel, to hit  this milestone is really special. There has been an internal competition on who would among  all our 23 Tak channels hit the 10 million mark first. I am happy it’s News Tak because it was  the first Tak channel we launched. The competition amongst the others now intensifies.  Watch this space,” remarked India Today Group vice chairperson Kallie Purie.

    With a clear editorial focus to cover Indian politics from across the country, the website will report news around national politics in a focused and unbiased manner. In the past one year Tak group of channels have successfully moved to native-platforms in various  geographies like Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh.

    India Today Group CEO (Tak channels & The Lallantop) Vivek Gaur said, “We had more  than 348 million page views & 3.27 billion video views on YouTube in the last quarter alone. With the launch of the website, www.newstak.in, we will further strengthen our portfolio.” He added, “Our aim is to keep our viewers and readers informed about the latest happenings in  the country. The launch of the New Tak website is a part of our effort to reinforce the trust of  the viewers who have supported us on this journey.”

     

  • News First enters Year 3 with a New Tagline, ‘Fearless…For You’

    News First enters Year 3 with a New Tagline, ‘Fearless…For You’

    Mumbai: When News First started on 20 September 2020, it was the most extreme challenging times one can imagine.

    Started in the midst of Covid Phase 1.

    Welcomed without BARC ratings within 4 weeks of launch.

    Embraced by Covid Phase 2 soon after.

    The rollercoaster in the first 18 months didn’t deter News First.

    When the ratings eventually were restored, News First had broken into the Top 5. No mean achievement given the once in the many generations obstacles  upfront.

    News First had made a name for itself in super quick time with exclusives not  seen in Karnataka.  

    This includes political breaks, programming innovations like AI MAYA, high  impact investigations like Murugasri Scandal (the notorious religious head) –  which no one dared pursue, World Exclusive interview with KGF director Prashant Neel, Getting Karnataka’s most famous TV legal eagle,  TN Seetharam to host a weekend show on the channel – for the First time on  Indian News Television …the list goes on.

    Today, News First has become the channel of choice for Politics, Cinema and  Cricket.

    The channel is in the Top 3 in a number of markets, in reach and time bands. The brand is amongst the leaders on outube and Facebook too. Three years after being every moment for the people of Karnataka, News First  is making a departure.

    The channel is embracing the a new tagline, Fearless… For You.

    Speaking about this MD & CEO S Ravikumar said, “Every moment in our three year journey was about dare and care.  This is evident in the number of news breaks we dared to do and the number of  stories for the people we carried. We felt the time was right to translate our actions into our brand messaging. The existing tagline shows our softer version. The new tagline adds aggression to the softness.”

    Editor in chief Maruthi SH said,“Our dares and cares have always been for people in need. But the dares have extended to exclusive shows, exclusive interviews, exclusive  concepts and celebrating other achievers’ dares. To that extent, dare has a whole wide range of meanings for us at News First”

    Business head S Divaakar said, “Our news content was always our forte. People have helped us grow steadily. The market is seeing it week on week. My team is looking forward to surge with the aggressive new intent of the  brand.”

    A new year, a tagline, with new intent.

    News First surely has stood the test of challenging times.

    The times ahead will show how far they can go from the current position of  strength.

  • Seventh T-20 Deaf National Cricket Championship in Bhubaneswar on 25 September

    Seventh T-20 Deaf National Cricket Championship in Bhubaneswar on 25 September

    Mumbai: Indian Deaf Cricket Association (IDCA) seventh T-20 National Cricket Championship for Deaf will kick-start on 25 September 2023 in Bhubaneshwar, Odisha. A total of 19 teams will take part in this seven-day-long championship to clinch the national championship trophy.  

    Teams divided into four different groups will play a total of 42 matches with each other before making it to the finals. Hosted by the Odisha Deaf Cricket Association, the matches will be played on four different grounds across Bhubaneswar. The final match will be played on 1 October 2023, at East Coast Railway Sports Association Stadium, Bhubaneswar, Odisha.

    IDCA president Sumit Jain said, “In the recent past deaf cricket has gained immense reorganisation in the country. We hope that awareness continues to grow with more specially-abled young people taking up sports as a career option. Sports is not only about physical prowess and skill; it is also a powerful medium for self-expression. Together, we can continue to build a world where everyone has the opportunity to shine.”

    “We are excited for the upcoming hearing-impaired cricket tournament to be held in Odisha and wish luck and success to all the teams participating in it,” he added.

    IDCA CEO Roma Balwani said, “We are delighted to be in Bhubaneswar with a huge presence of 19 teams for the first time, to play 43 matches across four grounds. Our hearing-impaired teams are excited to be here to compete with each other in the true spirit of sport. We are grateful to all our national & local support partners. We are overwhelmed by all the arrangements made by our host organisation, ODCA to welcome the teams. These athletes are looking for due recognition & are pleased to see the awareness IDCA has achieved for deaf cricket in India”.

    The closing ceremony will commence at 3:30 p.m. on October 1, 2023, during which the winning team and players will be felicitated for their exceptional performance. The T-20 champions will receive a prize of Rs 1,00,000, while the runner-up will get Rs 50,000. The best individual sportsmen in categories such as batting, bowling, fielding, super sixes, and others will each receive a sum of Rs 5,000. The players of the match will be awarded Rs 2,100.

    Odisha Deaf Cricket Association (ODCA) Secretary  Sagarkanta Senapati asserted “We are delighted to host IDCA 7th T20 National Cricket Championship for Deaf in Bhubaneshwar, Odisha. We are pleased to welcome teams from (19) teams deaf cricket associations invited by IDCA. Nurturing deaf cricket talent is truly a celebration and we are proud members of IDCA & look forward to this tournament that will create excitement, and goodwill & promote the cause of deaf cricket in the state of Odisha.”

    He added, “We are grateful to Odisha Cricket Association, Youth, Sports Committee, Govt. Of Odisha and all our valuable partners for helping us with their support & motivation to hold this mega tournament across 4 cricket grounds.”

    KFC India, Hero MotoCorp, Impact Research and Measurement, Nykaa, Airtel 5G plus, SAIL-Rourkela Steel Plany, Cognito and Kaizzen are IDCA’s support partners for the upcoming tournament.  

    Local support from OCAC, IDCO, Ruchi Spices, and SBI.

    For more information follow IDCA on Twitter:

    @indian_deaf

  • Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Mumbai: With two weeks left until the ICC Men’s Cricket World Cup 2023 kicks off, the event’s official anthem, ‘Dil Jashn Bole’ has been released. This anthem is the result of a fantastic collaboration, starring the internationally acclaimed superstar Ranveer Singh in the lead role with sensational music created by Pritam, one of Bollywood’s most coveted composers.

    The anthem takes fans on an epic journey through India on board the One Day Express, witnessing a never-seen-before celebration ahead of the biggest Cricket World Cup ever.  

    ‘Dil Jashn Bole’ is available on streaming platforms Spotify, Apple Music, Gaana, Hungama, Resso, Wynk, Amazon Facebook, Instagram and YouTube. Fans can soon enjoy listening to the Anthem on radio stations Big FM and Red FM.

    Speaking about the Anthem launch, superstar Ranveer Singh said “As a part of the Star Sports family and a die-hard cricket fan, being part of this anthem launch for the ICC Men’s Cricket World Cup 2023 is truly an honour. It’s a celebration of the sport we all love.”

    Pritam said, “Cricket is India’s greatest passion and composing ‘Dil Jashn Bole’ for the biggest World Cup ever, has been a tremendous honour for me. This song is not just for 1.4 billion Indian fans but for the whole world to come to India and be a part of the biggest celebration ever.”

    The music video encapsulates the emotions of the global fan community, uniting nations and fans across different cultures. The fan-centric anthem represents an epic celebration, designed to resonate with hearts and ignite spirits. The anthem embodies the World Cup combining the unique Indian passion for cricket with the national pride of all competing nations to create an unrivalled global sporting occasion.

    Fans worldwide are also invited to take part by showcasing their creative interpretations of the hook-step in diverse global locations. Whether it’s cricket stadiums, educational institutions, iconic landmarks, or historical monuments, the stage is theirs. Fans need to simply team up with a friend, capture their unique hook-step performance, and share it on Facebook or Instagram with the hashtag #CWC23. The most captivating videos will be curated to craft a collective Fan Anthem, showcasing the world’s enthusiasm for all to witness.

    ICC general manager of marketing and communications Claire Furlong said: “The ICC Men’s Cricket World Cup 2023 is set to be the biggest Cricket World Cup ever with hundreds of millions of fans around the world ready to be a part of it. The anthem brilliantly captures the passion and energy of India and the fans that will make this event so special, and we can’t wait for the world to hear it.  This World Cup will put place fans at the centre of the action and the anthem will help bring them closer to the game than ever before, so go listen now and create your own hook-step.”

    Star Sports spokesperson said, “We are delighted to collaborate with the ICC for the official anthem of the World Cup. The anthem is an expression of the cornucopia of emotions and waves of energy, which each and every day of the tournament promises to deliver to more than a billion viewers around the world.”

    Cricket fans are invited to be part of this celebration as the ICC Men’s Cricket World Cup 2023 gets underway from 5 October – 19 November.