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  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile

     

  • United Service Institution collaborates with Network18 for the first ‘Indian Military Heritage Festival’

    United Service Institution collaborates with Network18 for the first ‘Indian Military Heritage Festival’

    Mumbai: The United Service Institution (USI) of India, the country’s oldest think tank has organised the first Indian Military Heritage Festival, in association with Network18, at the Manekshaw Centre in New Delhi, on 21-22 October 2023.

    With 2022-2023 being the year of India’s leadership of the G-20, the USI is proud to be working in tandem with the Government of India’s strategic policies to affirm our position as a global powerhouse, a truly vibrant democracy, and a rising power that is working for the development of all countries in the global south.

    Despite a long and glorious military history and strategic culture going back many centuries, the general public is largely unaware of the different facets of India’s military history, heritage, and security concerns.

    The Indian Military Heritage Festival seeks to address this gap in our national discourse and cultural calendar. Its activities will be driven towards enhancing our understanding of the country’s rich military heritage and traditions; contemporary security and strategy concerns; and the push to achieve self-reliance in military capability through the Atmanirbhar Bharat programmes of the Government of India.

    Through informed sessions, ranging from discussions on Indigenous Historical Knowledge systems, India and the World Wars, Post-Independence challenges and understandings of war and conflict, analysing war through the lens of fiction and media, the Indian Military Heritage Festival will definitely be the one of its kind, catering to audiences from all walks of life.

    The festival intends to engage global as well as Indian think tanks, institutions, corporations, public and private sector undertakings, non-profit organisations, academicians, and research scholars who have been working on topics related to India’s national security, foreign policy, military history, as well as experts in the field of military heritage.

    Over the course of two days, the festival will primarily bring forward different understandings and perspectives on issues involving India’s Armed Forces. Through panel sessions and discussions between eminent scholars, practitioners, and retired officers, the sessions will provide understanding of the country’s military history, contemporary security and strategic concerns, social and welfare issues being faced by the armed forces, role of Atmanirbhar Bharat in the defence sector, India’s culture of gallantry, and how we can develop an indigenous strategic vocabulary rooted in our culture and history, moving into the future.

    Participants of special sessions include the Chief of Defence Staff, Chief of Army Staff, Chief of Air Staff, as well as Mr Amitabh Kant, G20 Sherpa. A host of eminent scholars and authors will be gracing the occasion with their presence and their insights spread across different panels.

    Some of the main highlights of the festival will be military band performances by Tri-Service Bands, including the Army, Navy and Indin Air Force Symphony Bands.

    An exhibition to highlight and celebrate select milestones and achievements in our nation’s long and illustrious military history is being organized in collaboration with the National Museum as part of the event.

    A Cultural Gala Evening will be held with a special dance performance by Trikayaa Dance Foundation, which will incorporate traditional and martial dance forms to narrate heroic stories of unheard sagas and valour.

    Despite a newfound interest in Military History amongst a broad cross section of society in India today, there is a huge deficit in knowledge about Indian Military Systems, customs and history. The Indian Military Heritage Festival seeks to bridge these gaps in our understanding of the interplay between war, the armed forces and society.

     

     

    Indian Military Heritage Fest

    Indian Military Heritage Fest

  • News18 Bangla announces special Durga Puja programming lineup

    News18 Bangla announces special Durga Puja programming lineup

    Mumbai: As the auspicious festival of Durga Puja approaches, News18 Bangla has announced a series of exciting and unique programs for its viewers. With the aim of celebrating the essence of this grand festival, the channel has announced its most comprehensive coverage to date, which features a display of more than 2000 Durga Pujas from West Bengal’s rural and semi-urban areas under the programming name “Zilar Sera”.

    Durga Puja, the most celebrated festival in West Bengal, is synonymous with grandeur, culture, and tradition. News18 Bangla is committed to bringing the festivities closer to viewers, no matter where they are. From remote corners of every district to the bustling city streets, ‘Zilar Sera’ promises an immersive experience that showcases the grandeur of the Durga Puja from across Bengal.

    News18 Bangla has also lined up a variety of unique programs to ensure viewers have a memorable Durga Puja season –

    Durga Puja Bulletin: A 30-minute non-stop pre-Puja bulletin that provides a sneak peek into the festival’s preparations, the latest fashion trends, mouthwatering culinary delights, and heartwarming Durga Puja stories from across Bengal.

    Pujor Adda: Exploring the culture of Bengali Adda, watch an informal chat show in which celebrities from various fields will share their favourite Pujo experiences and lighten the air with heartfelt Pujo songs.

    Dashobhuja: Celebrating the power of women, News18 Bangla will shine a spotlight on 10 remarkable women who have triumphed over societal challenges, inspiring countless others. We proudly call them the Dashobhuja of our society.

    Sera Abasan & Kolkatar Sera: These programs seamlessly blend on-air programming with on-ground activations. News18 Bangla will recognize and honor the best Durga Puja celebrations organized by clubs, committees, and RWA complexes through an extensive screening process involving students from art colleges, artists, and celebrities.

    Khabordar: The acclaimed prime-time show ‘Khabordar’ takes viewers on an adventure as a fearless woman biker explores the state on her bike, uncovering exclusive stories. This Puja, ‘Khabordar’ will reveal lesser-known Durga Puja stories and delve into the history of Bonedi Bari & Raj Bari.

    News18 Bangla is thankful and grateful to its sponsors and partners for making this a colossal event. The presentation sponsors are JIS Group and SNU, it is co-powered by Reliance Industries Ltd and Dear Government Lotteries, and special partners B.N. Ghati, Bimal Saree Center, IIHM, and Wild Stone. Additionally, Samata Co-operative Development Bank and Super Power Detergent have joined as associate sponsors, enhancing the overall Puja experience.

    The programming line-up began on 1 October and will continue through 25 October 2023. News18 Bangla is excited to share this joyous season with its viewers and invites everyone to be a part of this grand celebration.

  • ‘Tom and Jerry’ Singapore miniseries to premiere globally on 21 October

    ‘Tom and Jerry’ Singapore miniseries to premiere globally on 21 October

    Mumbai: The first ever localised Tom and Jerry series, featuring the beloved cartoon cat and mouse in Singapore, will premiere on Cartoon Network, POGO and the Cartoon Network Asia YouTube channel from Saturday, 21 October.

    In the seven-part series, the legendary cartoon frenemies take their adventures to the Lion City as they weave through the labyrinth of colourful neighbourhoods, modern skyscrapers, and luscious city-in-nature experiences. New episodes air every Saturday.

    Tom and Jerry

    Warner Bros Discovery head of kids – Southeast Asia Christopher Ho said: “It was important for us to create stories and environments that feel authentically ‘Singapore’ – and at the same time honour the distinct animation style and sense of humour that has made Tom and Jerry so well loved for generations. Catch their antics as they experience local delicacies durian and ice kachang, and encounter Merli – a character inspired by Singapore’s mythical Merlion – in iconic locations like the Botanic Gardens, Sentosa and Marina Bay.”

    Tom and Jerry is one of the leading animation properties in Warner Bros. Discovery’s franchise portfolio with a global social reach of 50 million and almost 30 billion minutes watched on the Warner Bros. Kids YouTube channel. There have been more than 500 episodes and 15 movies made so far in its 83-year history, securing seven Academy Awards along the way. This new series is part of a wider partnership between Warner Bros Discovery and Singapore Tourism Board to collaborate on content that will spotlight and inspire travel to destination Singapore.

    Episode Descriptions:

    Episode one (series premiere on 21 October): Sky’s The Limit – Tom & Jerry take their chase to the skies. Kite-flying has never been this intense. Who will emerge as the ultimate master of strings?

    Episode two (28 October): What Goes Around Comes Around – Tom is up to his usual nonsense, but two can play at this game as they take their chase into the neighbourhood. Leave it to Jerry to turn the tables on Tom!

    Episode three (4 November): Be Careful What You Fish For – Jerry has his eyes set on Tom’s catch of the day and is determined to stand in the way. Tom is also bent on getting a taste of the sea one way or the other! Will they sink or swim?

    Episode four (11 November) Count On Merli – Tom & Jerry zip along Singapore’s vibrant riverside and make a new friend – Merli! Will Merli succeed in being the maestro of peace between the two?

    Episode five (18 November) Ice Ice Paradise – It’s another hot and humid day in Singapore. Cool down with Tom and Jerry by the beach as they chase each other into a frenzy for an icy delight – Ice Kachang!

    Episode six (25 November) Colourful Chase – Jerry fancies himself an artist, but Tom disagrees. Their artistic antics blur lines between art and chaos. Other than a trail of mess, what else will they leave behind?

    Episode seven (Sneak peek premiered on 7 August 2023 – link) What’s That Smell – One cat’s delicacy is another mouse’s poison. Tom & Jerry get caught in a thorny issue over the aroma of durian. Will the King of Fruits help reconcile their differences?

  • ABP News-CVoter Opinion Poll predicts BJP win In Rajasthan

    ABP News-CVoter Opinion Poll predicts BJP win In Rajasthan

    Mumbai: Ahead of the high-stake elections to five states, being seen as the semifinal before the 2024 grand finale, an opinion poll conducted by ABP News-CVoter has revealed which way the votes could sway in Chhattisgarh, Mizoram, Madhya Pradesh, Rajasthan, and Telangana. The elections will take place in Chhattisgarh in two phases on 7 November and 17 November, while Mizoram, Madhya Pradesh, Rajasthan, and Telangana will have single-phase polling on 7 November, 17 November, 23 November, and 30 November, respectively. The counting of votes will take place on 3 December.

    According to the ABP News-CVoter Opinion Poll, it looks like Rajasthan is coming back to the BJP after five years, not deviating from the revolving door mechanism followed in the state since 1993. The BJP is projected to win 127-137 seats in the 200-seat assembly. In terms of votes percentage, the BJP is projected to get 46.7 per cent votes, against Congress’ 42%.

    Madhya Pradesh, meanwhile, is likely to see a close contest between the ruling BJP and the Congress, with the ABP News-CVoter Opinion Poll giving the latter more seats but no clear majority. The Congress could win 113 to 125 seats, while the ruling BJP could get 104-116 seats. The magic number in the 230-seat assembly is 116. In terms of vote percentage, the BJP is marginally high at 44.7% against INC’s 44.6%.

    In Chhattisgarh, where the ruling Congress is facing an anti-incumbency, the ABP News-CVoter Opinion Poll gives the party an edge, though the seat projection shows its tally down since the last elections and the BJP breathing down its neck. The Congress is projected to win 45-51 seats, down from 68 in 2018. The BJP could win 39-45 seats, according to the opinion poll.

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    Telangana, where the Telangana Rashtra Samithi (now Bharat Rashtra Samithi) has been in power for 10 years, could spring a surprise as the ABP News-CVoter Opinion Poll shows a direct and close fight between the ruling BRS and the Congress, which could also mean a hung assembly. The Congress is projected to win 48 to 60 seats in the 119-seat assembly, more than BRS’ 43-55. The majority mark is 60.

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    A hung assembly is predicted for Mizoram too where the ruling MNF is projected to win 13 to 17 seats, as against the INC’s 10-14. The majority mark in the 40-member assembly is 21.

    Methodology:

    This opinion poll is based on CVoter Pre Poll personal interviews (Face to Face) conducted among 18+ adults statewide, all confirmed voters. 
    Time frame: September 1 to October 8
    Sample size 
    Rajasthan: 30044 
    Madhya Pradesh: 38343 
    Chhattisgarh: 7652 
    Telangana: 11928 
    Mizoram: 1758
    LS Seats Covered: Rajasthan 25, MP 29, Chhattisgarh 11, Telangana 17, Mizoram 1
    VS Seats Covered: Rajasthan 200, MP 230, Chhattisgarh 90, Telangana 119, Mizoram 40
    Margin of Error: +/- 3% to +/- 5%
    Confidence Level: 95%

  • India Today Group unleashes five regional AI anchors to team up with Sana

    India Today Group unleashes five regional AI anchors to team up with Sana

    Mumbai: In a historic moment at the 5th India Today Conclave in Mumbai held on 5 October, India Today Group managing director Kalli Purie, joined Sana, India’s First AI anchor, to introduce a cutting-edge roster of AI anchors. Representing diverse regions of India, these AI regional anchors are set to redefine how news is delivered and consumed, marking a significant milestone in newsroom evolution.

    The India Today Group ushered in a new era of AI journalism earlier this year when it introduced India’s First AI Anchor, Sana; in March. Since then, Sana has tirelessly delivered 200 hours of programming, transcending various genres, languages, and platforms. In less than six months, Sana has already added several credits to her belt including interacting with PM Modi (first AI Anchor to interact with a head of the state), anchoring a dedicated segment on prime-time, and interacting with global leaders like Brad Smith of Microsoft and Shahrukh Khan.

    On the concluding day of India Today Conclave 2023 in Mumbai, Purie took the opportunity to get Sana to introduce a diverse array of AI anchors: SAIli, the pioneering AI Marathi news anchor for Mumbai Tak; AIshwarya, the authoritative Hindi anchor for UP Tak, Bharat Tak, and News Tak; NAIna, the engaging Bhojpuri anchor on Aaj Tak 2; AIna, India’s inaugural Bengali AI anchor on Aaj Tak Bangla; and JAI, the articulate English AI anchor on India Today TV, representing the global perspective.

    Speaking about the group’s AI anchors, Purie said, “For the first time in our group’s 48-year history, we’ve taken a leap by creating an anchor from scratch rather than hiring one! These AI Anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer faster more personalised news experience.

    The AI news anchors cater to diverse linguistic communities across the nation, appreciating and understanding their local preferences in terms of content preference, dialect, culture, and language, creating a personal connection with the audience. This strategic move underscores the Group’s dedication to innovation and its commitment to a superior quality audience experience.

    AI Anchor profiles

    Aaj Tak now has the dynamic AI anchor NAIna, who spearheads the Bhojpuri news segment on the Aaj Tak 2 digital platform. Across India, Bhojpuri-speaking audiences are known to be the raging group driving YouTube-based news consumption. Infused with an innate understanding of the language’s nuances, AI Naina seamlessly captivates audiences, ensuring the delivery of Bhojpuri news with an amalgamation of authenticity and precision.

    In a significant stride towards bolstering regional representation, the Mumbai Tak digital platform proudly presents SAIli, its first AI news reader, proficient in Marathi. Saili’s eloquence and understanding of the regional flourish harmoniously resonate with the Marathi audience.

    AI anchor AIshwarya brings cheer to the Hindi-speaking audience on News Tak, Bharat Tak and UP Tak. An embodiment of credible journalism and precision reporting, she effortlessly fosters a robust connection with the audience through her seamless news delivery with utmost accuracy.

    Possessing absolute proficiency in Bangla and personifying the Bengali culture, AI anchor AIna establishes a compelling bond with viewers who seek news in their native tongue. Her accent, eye for detail, and cultural sensitivity establish an immediate connection with the audience of Aaj Tak Bangla.

    JAI, the dashing AI anchor, is at the helm of the English news spectrum analysis on India Today TV. His high-speed data analysis capability for churning out news content that resonates with its audiences nationwide and his innovative storytelling is highly captivating. His mastery of the language and the ease of communication make him dear to his viewers.

  • Nina Elavia Jaipuria bids adieu to Viacom18

    Nina Elavia Jaipuria bids adieu to Viacom18

    Mumbai: Nina Elavia Jaipuria, Viacom18’s head of Hindi Mass Entertainment & Kids TV network, has parted ways with the company after 17 years.

    Jaipuria joined Viacom18 in 2006 as the business head of Nickelodeon. Since then, she has played a pivotal role in the expansion of the network’s kids cluster. Prior to joining Viacom18, she has worked for Sony Entertainment Television for over three years as vice president of marketing & communication.

    A Viacom18 spokesperson said, “After 17 years of leading the pivotal businesses of Kids Entertainment and Hindi Mass Entertainment at Viacom18, Nina Elavia Jaipuria will be moving on from the company to pursue her individual goals at the close of this calendar year. We thank her for her contribution in shaping Viacom18 as a preferred entertainment destination and wish her all the best in her future ventures.”

  • Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Mumbai: With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of viewers during the festive season. The interview series “Pitch Perfect” discusses with leading marketers their thoughts about the World Cup and how advertisers can best leverage the mega event on television.

    Indiantelevision.com’s Anil NM Wanvari in a fireside chat with Britannia CMO Amit Doshi association with Cricket on Live TV.

    Edited excerpts

    On live sports role on television as a marketer

    If you look at the Indian landscape, there are a few passions that bind us as a country. Cricket is pretty much a religion for most of the country and it provides those really high-octane eyeballs, and media situations for us as marketers. It’s an opportunity for us to reach out to large audiences at scale in a short period of time. It’s getting proven the world over, while there may be those switches in some parts of the media-consuming population to streaming and to look at, mediums which are beyond appointment viewing. But when it comes to live sports, everyone wants a big screen, everyone comes together and there is an ambience of people really tuned in to what’s playing out. That’s a great opportunity for most marketers, and that’s how we view it. Especially time for let’s say a new product launch or a promotion, which is for a specific period and want to build reach very quickly. Live sports on television is certainly a great vehicle. In India when it comes to live sports, obviously, nothing beats cricket.

    On your association with the IPL and in terms of brand and business impact for Britannia

    There were a bunch of brands that we advertised at that point in time. The good thing about live sports broadcasts at this point in time is the multiple feeds that have been created, which are language feeds, HD feeds, and streaming feeds, and what it allows brands to do today is to be far more intelligent, far more precise about how we’re using media. That has been a big change, I would say, compared to the previous, we did use that feed quite intelligently. So, for example, the Tamil feed, a brand like Milk Bikis has been advertised through it. If there’s a mass brand like Good Day, we had the opportunity to use national feeds going into the Hindi-speaking, and English-speaking markets. So, there were a bunch of brands that we married, the media team did a really smart job of marrying them intelligently with the different feeds. We’ve always seen good results. With live sports on television, it obviously manages to build a quick reach in a short span of time and is able to add so much more fuel and muscle to the media plan. I think it has to be an absolute meeting of two things and I believe it has to be a meeting of the business or marketing objectives with the property.

    On large-scale collective viewing during live sports especially Cricket World Cups helping advertising brands drive impact

    It obviously makes for a great opportunity to increase consumption. I don’t think advertising exactly at that point in time translates into a long-term effect of advertising. So if one has done consistent advertising over the last few quarters, hopefully when the Cricket World Cup kicks off, that brand gets preferred over others. We’re quite confident that with the rate the portfolio of choices, or the new products that we have, not just biscuits, we have croissants, crackers, snacks, and beverages now, which are premium products, which you can munch around this time. So, we’ve got a bunch of different products, not just biscuits, which present the consumer with many options depending on who they are and what the size of the party is at home. 

  • MTV Roadies teams up with Maharashtra Traffic Police for road safety

    MTV Roadies teams up with Maharashtra Traffic Police for road safety

    Mumbai: Witnessing a groundbreaking partnership that combined entertainment, responsibility and compassion, India’s leading youth entertainment channel, MTV’s iconic youth reality show, MTV Roadies – Karm ya Kaand joined forces with the Maharashtra Highway Traffic Police for an innovative road safety campaign in Mumbai. In a significant move towards fostering road safety awareness, MTV Roadies provided 500 Roadies branded helmets, created by a not-for-profit organisation, Yashlok Foundation, to the Maharashtra Highway Traffic Police. This collaboration underscored the show’s dedication to promoting road safety and responsibility, with a sense of adventure, in line with the ethos of the show.  

    As a part of this collaboration, Humanitarian, Philanthropist, and Actor Sonu Sood, along with a dedicated team of Traffic personnel took over the bustling streets of Andheri West, Mumbai recently. Similar to the show’s unexpected twists and turns, the team equipped ‘Kaand’ helmet non-wearers i.e., the rule-breakers with the helmets, instead of penalizing them – as an act of ‘Karm’ to help them follow road safety rules in the future. Embodying the spirit of the show, the initiative emphasised the importance of doing good deeds while holding individuals accountable for their actions.

    Maharashtra Highway Traffic Police additional director general of police (ADGP) Dr Ravinder Singal, added, “As guardians of road safety, we are committed to making our streets safer for all. This unique collaboration between MTV Roadies – Karm ya Kaand and us, the Maharashtra Highway Traffic Police, has helped us reinforce the importance of road safety in a widespread way, changing mindsets and behaviours. We are appreciative of all the efforts taken by MTV on the streets of Mumbai today.”

    Deepening the message of the initiative, viewers also witnessed a vital road safety message by the Additional Director General of Police (ADGP) of Maharashtra Traffic Police, Ravinder Singal, during one of the recent episodes of MTV – Roadies Karm ya Kaand, fostering responsible behaviour on the roads, amongst MTV Roadies fans across the nation.

    Stay tuned for an unforgettable finale episode of MTV Roadies – Karm ya Kaand on 15 October at 7 pm only on MTV and JioCinema right after!

  • ZEE Tamil celebrates 15-year milestone with reimagined consumer experience

    ZEE Tamil celebrates 15-year milestone with reimagined consumer experience

    Mumbai: Staying at the forefront of the ever-evolving entertainment landscape, Zee Tamil, one of India’s leading Tamil general entertainment channels, has today unveiled its new design interface that captures the heart and soul of Tamil Nadu. The marigold-inspired design is reflective of the cultural ethos of the region. Rooted in its brand promise of ‘Manadhal inaivom, maatrathai varaverpom’ (Bridging hearts and welcoming change), Zee Tamil’s transformation paves the way for embracing change while connecting with today’s confident, vibrant consumer.

    Zee Tamil’s strategic evolution of its on-screen TV experience optimizes information delivery for maximum business impact. Supported by cutting-edge Neuroscience, this intelligent design system captivates consumer attention, enhancing memorability and viewer retention of tune-in details. It solidifies platform recall and amplifies brand partners’ visibility, offering a unique value proposition.  

    Commenting on the development, ZEE CMO – content SBU Kartik Mahadev said, “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamil viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the ZEE network commitment to consistently design and deliver extraordinary experiences to our viewers.”

    Speaking on the channel’s business strategy, ZEE Tamil chief channel officer Ramanagirivasan said, “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers.  In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”

    Zee Tamil’s new design world centres around the core thought of ‘Vibrance’, embodying the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

    In sync with the larger campaign thought, ‘Ungal manam virumbum maatram, indhe ini aarambam’, which translates to ‘A good start to the change your heart desires’, the channel will embark on this new journey by reaching out to 1 lakh women across temples in Tamil Nadu and offering them prasadam along with marigold flowers. Further, viewers of Zee Tamil can also look forward to two exciting new shows – Nalathamayandi and Sandhya Ragam starting from 9 Oct in the prime time.

    In the wake of the brand refresh, Zee Tamil annual awards show, Kudumbha Viruthugal, is set to make a remarkable international debut. In an unprecedented move, the show will now extend its invitation to Tamil fans worldwide. For the Tamilian diaspora across the globe, their connection to Tamil content serves as a vital link to their cultural heritage and entertainment. Select fans from various regions will win an extraordinary opportunity to meet their beloved stars in person.

    The consumer experience led to brand refresh and the fresh content line-up coupled with all these exciting initiatives undertaken by Zee Tamil further propels its growth story and reaffirms the channel’s commitment to bridging hearts and welcoming change in Tamil Nadu and beyond.