ITV

Category: TV Channels

  • TV9 Network unveils ‘WOW – We Onboard Women’ policy

    TV9 Network unveils ‘WOW – We Onboard Women’ policy

    Mumbai: As the nation revels in this season of celebration, TV9 Network, India’s largest television network, proudly announces a groundbreaking initiative that resonates with the spirit of festivity and unity – the ‘WOW’ (We Onboard Women) policy. This visionary policy is designed to honour the remarkable strength and potential that women bring to our organisation and the world.

    Women, the cornerstone of our society, have consistently demonstrated unwavering strength, the art of multitasking, and an indomitable spirit, leaving an indelible mark across every facet of life. From iconic figures like Mother Teresa, whose compassion knew no bounds, to Khadija, the pioneering Arab businesswoman, and Maa Durga, the very embodiment of courage, women have illuminated the path to greatness, serving as enduring inspiration for us all.

    TV9 Network MD and CEO Barun Das said, “I think as a country, if we are not harnessing the potential of 50 per cent of our workforce, which is the female workforce, we are handicapping ourselves. This is where ‘WOW – We Onboard Women’ comes into play. It is a brilliant initiative by our HR team. We have always felt the need for greater participation of women in our organization. With this initiative, it’s our first step towards a long but extremely essential journey.”

    At TV9 Network, we firmly believe that diversity isn’t just a fashionable buzzword but an integral pillar of a vibrant and innovative workplace. As we take this monumental step toward gender diversity, our goal is to create an environment where every member, regardless of their gender, feels cherished, respected, and empowered.

    While the initial focus is on gender diversity, ‘WOW’ represents only the beginning of our broader goals. Speaking about the launch of this flagship initiative,  TV9 president and head of human resources at Network Devleena S Majumder said, “The ‘WOW’ policy is the first step; we aspire to embrace diversity comprehensively, encompassing factors such as age, race, culture, abilities, and experiences. By nurturing and supporting diverse perspectives, we aim to unlock the full potential of our organisation.”

    The ‘WOW’ policy is fortified by a comprehensive framework that encompasses a wide array of measures aimed at creating a more inclusive workplace. With this initiative, TV9 Network sets a new benchmark for workplace inclusivity and diversity, marking a pivotal moment in its commitment to fostering a more vibrant and equitable environment.

  • Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Mumbai: Shemaroo MarathiBana is set to introduce an engaging and heartwarming show titled ‘Sau. Pratap Manasi Supekar’ to its growing portfolio of original content. The concept of the show is as unique as its title, it is about an unbreakable bond of love, promoting equality, fostering understanding, facing challenges together and breaking the stereotype. Mark your calendars for 30 October 2023, as this exciting show debuts on Shemaroo MarathiBana.

    The show is created by the renowned name in the Marathi TV industry, Viren Pradhan and produced under the banner of Piccolo films. The very talented Pradeep Ghule as Pratap Supekar and the charming Tanvee Kiran as Manasi will be seen as leads in the show.

    ‘Sau. Pratap Manasi Supekar’ is a celebration of a love story between Pratap and Manasi that transcends traditional boundaries. The narrative sheds light on the contemporary and forward-thinking mindset of couples who recognize that love is not bound by prejudice. Contrary to the stereotypical image of a wife standing in her husband’s shadow, Pratap, a dedicated Traffic Police constable, embodies the qualities of a supportive and caring partner. He prioritises his relationship with Manasi and holds deep respect for her individuality. On the other hand, Manasi takes on the role of a Senior Traffic Police Inspector, excelling in a traditionally male-dominated field. She personifies a blend of compassion and determination, flawlessly balancing her professional and personal life. While Manasi’s senior position in the workplace raises concerns for Pratap’s family, it does not affect the harmony between them. Their partnership stands as a testament to the resilience of their bond and their unwavering courage to challenge societal norms.

    Shemaroo COO – broadcasting business Sandeep Gupta said, “Our new show, ‘Sau. Pratap Manasi Supekar,’ represents a compelling narrative that goes beyond conventional limits, encouraging viewers to challenge established societal norms. It exemplifies the enduring power of love and the bravery to reshape the long-standing customs and mindset. Furthermore, it has the potential to positively influence the younger generation. This marks a small yet meaningful step towards making a positive impact on our society. We hope our commitment to creating high-quality and engaging stories will continue to receive the love and support of our audience.”

    Producer Viren Pradhan expressed, “We made this show with a ton of love and deep feelings. Our aim was to craft a narrative that is thought provoking, relatable and inspirational. The connection between Pradeep and Tanvee and the way they bring the story to life is truly amazing. We are thrilled to bring ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana and to stir conversations about love, identity and the courage to challenge the status quo.”

    The show is set to engage and inspire viewers with a blend of heartwarming moments and societal commentary, making it a significant addition to Shemaroo MarathiBana’s diverse content offerings that truly connects with the audience.

    Watch the remarkable tale, ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana starting 30 October 2023, every Monday to Saturday at 9 pm.

  • Skyesports Championship 5.0: BGMI finals in Bangalore with Rs 1.25 CR prize pool!

    Skyesports Championship 5.0: BGMI finals in Bangalore with Rs 1.25 CR prize pool!

    Mumbai: Enhancing the excitement for one of the country’s biggest Esports tournaments, Skyesports, the Esports tournament organiser, has announced that the tickets for Skyesports Championship 5.0 – BGMI Finale are now available for free on BookMyShow.

    The electrifying LAN final will be open to a live audience and will witness the nation’s top 16 BGMI teams battling it out for the title of champions and a share of the Rs 1,25,00,000 prize pool at the Koramangala Indoor Stadium, Bengaluru from November 3 to 5. Tickets are currently open for the BGMI Esports extravaganza for free on BookMyShow on a first-come, first-serve basis.

    The Skyesports Championship 5.0 is Powered By AMD. Loco, the world’s leading independent gaming and Esports streaming platform, is the broadcast partner for the event, while Zebronics is the gaming partner. Tecno POVA Five Series is the smartphone partner.

    Commenting on the finals of the Skyesports Championship 5.0 BGMI, Skyesports founder and CEO Shiva Nandy said, “We are excited to announce that the tickets for the BGMI Finale for Skyesports Championship 5.0 happening at Koramangala Indoor Stadium in Bengaluru are now live on BookMyShow. The fact that more than 3,000 teams signed up for the open qualifiers shows the power of highlighting a direct #PathtoPro for esports athletes from the grassroots. We are all set for one of the biggest Esports events of the year, and it’s even better because we’re welcoming a live audience to witness the action in person. This event reflects our commitment to growing Esports and recognizing the amazing talent in the gaming community.”

    Being India’s longest-running homegrown Esports IP, the Skyesports Championship is in its fifth year and has become larger than ever. The total prize pool for the tournament stands at a staggering Rs 2,12,00,000 split between three Esports titles, one of which is BGMI.

    For BGMI, Skyesports held open-for-all qualifiers which saw more than 3,000 teams from across the country sign up. From here, the teams competed across a series of rounds providing a #PathtoPro to the BGMI LAN Finale at the Koramangala Indoor Stadium, Bangalore.

    Data from Interpret’s New Media Measure: Global Profiles shows that growth in the Indian Esports market over the past couple of years has led to India surpassing Brazil, South Korea, and other nations as an Esports superpower.  Around 28% of the general population in India watches professional Esports, whether on TV or via online streaming, second only to China’s 36%. This is more than Western countries such as the US and UK which are exhibiting less interest in Esports, with 16% and 14%, respectively, of the population watching.

    For the fans who are unable to attend the event live, the Skyesports Championship 5.0 BGMI Finale will be live-streamed in English, Hindi, and Tamil exclusively on Loco.

  • Indian Esports industry buzzes with excitement for 2024 World Cup impact

    Indian Esports industry buzzes with excitement for 2024 World Cup impact

    Mumbai: In a landmark announcement, Mohammed bin Salman, Crown Prince and prime minister of Saudi Arabia declared the creation of the Esports World Cup, set to kick off in the summer of 2024 in Riyadh. The event promises to reshape the Esports landscape and enable the sport to usher in a new era of opportunity and competition for gamers worldwide.

    The Esports World Cup will be replacing Gamers8, a renowned Esports festival held in Saudi Arabia. In this year’s edition of Gamers8, there were 20 different competitions across titles such as League of Legends, Fortnite, DOTA 2, FIFA 23, Rainbow Six Siege, PUBG Mobile, and Starcraft II amongst others.

    Furthermore, the event boasted an unprecedented prize pool of $45 million, marking the largest in the history of Esports tournaments. While the titles for the Esports World Cup are yet to be announced, the tournament will include the most popular games in the world across all genres and have the largest prize pool in Esports history, as per the official announcement.

    The recently published ‘India Games Market Report 2023’ by Niko Partners states that India is predominantly a mobile-first market, with 96.8 per cent of total gamers playing on smartphones or tablets. With the opportunity to compete in such a high-profile tournament with substantial prize pools, Indian Esports athletes are expected to diversify into various gaming titles that are not that popular within the community, to secure a spot at the tournament. This, in turn, will contribute to the growth and diversity of the Esports industry in the country.

    Sharing his thoughts on the Indian video-gaming community expanding its boundaries and encompassing the PC, console, and mobile gaming titles, Esports Federation of India director and Asian Esports Federation vice-president Lokesh Suji commented, “The announcement of the Esports World Cup is indeed a historic moment for the global Esports community. This tournament will serve as a catalyst for change and growth, both on the global Esports map and in India. For a country with a predominantly mobile-focused gaming culture like ours, this event’s massive prize pool and diverse title offerings will undoubtedly motivate our Esports athletes and aspiring gamers to broaden their horizons and branch out to different titles. We see the Esports World Cup as an exciting platform that not only celebrates Esports but also unites the industry’s stakeholders on a global scale.”

    According to data from Gamers8, the 2023 edition of the tournament recorded a cumulative viewership of 1.3 billion, with peak concurrent viewers reaching 1 million. The total views reached 2.09 million, and the impressions stood at 3.8 billion. The event also roped in prominent names such as Adidas, Pepsico, Aramco, Razer, and many more global brands as official sponsors.

    The Esports World Cup’s magnitude is expected to surpass these numbers, providing high visibility and prestige to Indian athletes participating in the tournament. This will undoubtedly lead to attracting more investments from sponsors, legacy brands, and venture capitalists, which will bolster Indian players and the community.

    “Esports has always transcended borders and united passionate gamers from around the globe. With the announcement of the Esports World Cup in Saudi Arabia, the Indian Esports ecosystem is on the verge of a transformative journey. The tournament will not only serve as a platform for our incredibly talented players to showcase their skills on the world stage but also foster international collaboration, promote the growth of Esports in India, and inspire a new generation of gamers to chase their dreams. The Indian Esports community is ready to make its mark and this opportunity is the catalyst we’ve been waiting for. Let’s rise, break boundaries, and redefine what it means to be a part of the global Esports family,” stated S8UL co-founder and founder & CEO of 8Bit creatives Animesh Agarwal aka 8Bit Thug.

    Esports in India has witnessed remarkable growth in recent years, with notable achievements in international competitions. In the Asian Games 2022, the nation fielded a historic 15-member contingent, competing in titles like DOTA 2, Street Fighter V: Champion Edition, League of Legends, and EA Sports FC Online. Prior to that, Esports also made an appearance at the Commonwealth Esports Championships in Birmingham 2022 where India’s DOTA 2 team even clinched a remarkable bronze medal.

    In the 141st session of the International Olympic Committee (IOC) held in Mumbai recently, IOC President Thomas Bach announced their plans regarding the creation of the Olympic Esports Games. With Saudi Arabia’s commitment to the Esports World Cup, India’s Esports talents will have another global platform to showcase their skills.

    Mayank Prajapati aka MiKeYROG, who represented India in Street Fighter V: Champion Edition at the recently concluded Asian Games 2022 also expressed his feelings regarding the tournament saying, “As an Esports athlete, I see this as a window of opportunity for every gamer across India to proudly represent the country and make a name for themselves on the global stage. Much like in traditional sports World Cups where previously lesser-known athletes rise to prominence and lead their nation to glory, this could be the moment for Esports athletes to shine. The Esports World Cup has the potential to motivate Indian players to push their limits in various titles, thus expanding the talent pool and propelling the entire sector to newer heights.”

    In conclusion, the Esports World Cup could serve as a stepping stone for India to solidify its place on the world Esports map.

  • ET Now Swadesh announces Mutual Fund Mahakumbh

    ET Now Swadesh announces Mutual Fund Mahakumbh

    Mumbai: ET Now Swadesh, the leading Hindi business news channel announces ‘Mutual Fund Mahakumbh,’ India’s most powerful financial fair aimed at empowering individuals to achieve financial freedom through Mutual Fund and modern methods of investment. The six-hour-long conclave on 28 October 2023, 10 am to 4pm, will feature 19 experts from 13 renowned mutual fund houses including HDFC MF, Kotak MF, BNP Paribas, Sundaram MF amongst others, engage in dynamic, interactive panel discussions, offering invaluable insights on Mutual Funds and SIPs. An embodiment of ET Now Swadesh’s brand ethos– ‘Badho Desh Ke Saath’, this exclusive initiative has been thoughtfully curated to cater to the investment preferences of diverse sections of society, including women, professionals, youth, and senior citizens, while emphasizing Mutual Funds as a powerful tool for wealth creation.

    ‘Mutual Fund Mahakumbh’ draws a metaphorical resemblance with the concept of a ‘Mahakumbh,’ where each investment strategy is infused with prosperity. This conclave will decode the essence of investment mantras and present them with mythological significance with themes such as’Kalpavriksha’, ‘Gurukul’, ‘Nivesh Lakshmi’, ‘Samriddhikaal’, ‘Akshayapatra’, ‘Amritkalash’, and ‘Nivesh Brahmastra’.

    ET Now and ET Now Swadesh managing editor Nikunj Dalmia said, “Over the past two years, ET Now Swadesh has spearheaded a financial empowerment revolution, impacting millions of Hindi-speaking viewers. By nurturing financial literacy and independence among ordinary citizens, ‘Mutual Fund Mahakumbh’ is a significant step towards furthering our mission of helping every discerning citizen to Rise with India. Through this initiative, we aspire to not only educate and motivate Indians to invest in Mutual Funds but also provide our viewers with the unique opportunity to learn from industry experts and gain invaluable insights into the realm of mutual fund investing. I am confident that ‘Mutual Fund Mahakumbh’ will play a crucial role in empowering individuals to take control of their financial future and realize their financial aspirations.”

    Bolstered by the editorial prowess of a team of seasoned financial and business journalists led by ET Now and ET Now Swadesh managing editor Nikunj Dalmia and ET Now Swadesh Sr news editor Kavita Thapliyal, ‘Mutual Fund Mahakumbh’ entails,

    1. Kalpavriksha (10 am to 11 am): This segment explores changing investment patterns, covering traditional and modern options such as equity, commodities, mutual funds, and more. Panellists include industry leaders like Kalpen Parekh (MD, CEO, DSP MF), DP Singh (DMD, Joint CEO, SBI MF), Dhirendra Kumar (CEO, Value Research), Swarup Mohanty (CEO, Mirae Asset MF) and Anthony Herediya (CEO Mahindra Manulife, AMFI VC)

    2. Nivesh Brahmastra (11 am to 12 pm): Delving into the multifaceted world of mutual funds, this segment discusses their evolution, adaptation during the pandemic, and success stories from 2020 to 2023. Esteemed panelists include Feroze Azeez (Deputy CEO, Anand Rathi Wealth) and Monika Halan (Author and Analyst), Sunil Subramanium (CEO, Sundaram MF) and Yogesh Patil (CIO, LIC MF).

    3. Amritkalash (12 pm to 1 pm): Featuring industry experts, this segment focuses on equity and debt mutual funds, market capitalizations, and diverse fund categories. The panel includes Suresh Soni (CEO, Baroda BNP Paribas Mutual Fund), G Pradeepkumar (CEO, Union Mutual Fund) and Feroze Azeez (Deputy CEO, Anand Rathi Wealth).

    4. Gurukul (1 pm – 2 pm): Adopting a dynamic “Hot Seat” format, this segment allows viewers to engage with industry experts Monika Halan (Author and Analyst ), Sanjay Shah (CMD, Prudent Corporate), Sunil Subramanium (CEO, Sundaram MF) and Laxmi Iyer (CEO, Investment Advisory Biz, Kotak Investment Advisors).

    5. Akshaypatra (2 pm – 3 pm): Focused on making investing accessible, this segment highlights the potential of Systematic Investment Plans (SIP) over different timeframes, with insights from experts like Navneet Munot (MD & CEO, HDFC MF, AMFI Chairman), Nilesh Shah (MD & CEO Kotak MF), Swarup Mohanty (CEO, Mirae Asset AMC), Hemant Rustagi (CEO, Wiseinvest) and A.Balasubramanian (CEO & MD, ABSL MF)

    6. SamriddhiKaal (3 pm – 3:30 pm): Empowering individuals of all ages and professions, this segment featuring Harshwardhan Roongta (CEO, Roongta Securities), discusses the relevance of Mutual Funds (MF) and Systematic Investment Plans (SIP) for wealth creation for youth, students, entrepreneurs and service class professionals in achieving their goals, whether it be travelling, education or retirement planning.

    7. Nivesh Lakshmi (3:30 pm to 4 pm): Focusing on women’s evolving investment behaviors, this segment features a panel discussion with Priti Rathi Gupta (Founder, LXME) and Laxmi Iyer (CEO, Investment Advisory Biz, Kotak Investment Advisors). It aims to empower women to take charge of their financial future.

    To get your mutual funds queries simplified by our experts, viewers can give a missed call on the channel’s dedicated line – 9136934064 or call 022-67549346 / 022-67549347. Additionally, viewers can also submit their questions on ET Now Swadesh’s social media platforms -Twitter, Facebook and Instagram through the course of the Conclave.

  • News 18 Kannada launches ‘Jana Mana’, a travelogue ahead of Loksabha elections

    News 18 Kannada launches ‘Jana Mana’, a travelogue ahead of Loksabha elections

    Mumbai: News 18 Kannada, is thrilled to announce the debut of their innovative program, ‘Jana Mana’, a travelogue show. This captivating show is set to navigate through various districts across Karnataka, presenting the real concerns of the people at ground zero as the nation gears up for the upcoming Loksabha Elections. News18 Kannada Jana Mana aims to provide an unprecedented ground-level perspective on the state’s political landscape.

    ‘Jana Mana,’ hosted by News 18 Kannada Sr associate editor Chidananda Patel is intended to provide an open forum for honest conversations with local citizens and political party officials. The program aims to give the people of Karnataka a unique opportunity to voice their concerns, hopes, and expectations from the imminent election. The News18 Kannada Jana Mana will embark on an extensive journey, visiting the mentioned places – Kanakpura; Mandya; Ramnagara; Chenapatna; Tumkur; Chikballapur; Devanahalli; Mysore; Chamrajnagar; Doddballapur; Bangalore Central; Bangalore North and Bangalore South.

    With this carefully designed itinerary, the program will be able to present a comprehensive view of the political landscape, addressing the unique concerns of each district. Through candid interactions, viewers will gain insights into the specific challenges and aspirations of the people. News18 Kannada ‘Jana Mana’ will ensure that viewers across Karnataka can follow this exciting journey and stay informed about the subjects that are important to them. The channel will be providing insightful and unbiased coverage of the upcoming election, and ‘Jana Mana’ is an exemplary initiative of this. By taking the conversation to the grassroots level, the show promises to be a game-changer in understanding the true aspirations of the people of Karnataka.

    To watch the show tune into News 18 Kannada every Sunday at 7.00 pm.

  • Eveready & ZEE join hands for a first-of-its-kind brand collaboration

    Eveready & ZEE join hands for a first-of-its-kind brand collaboration

    Mumbai: Eveready, a trusted name in the world of batteries has partnered with ZEE, India’s leading content company to promote its new range of batteries. As part of the brand collaboration, Eveready ULTIMA will feature prominently on ZEE’s popular and homegrown reality shows, including Sa Re Ga Ma Pa, Dance Bangla Dance, Dance Karnataka Dance and Telugu medium I school.. ZEE’s linear channels that are an integral part of the brand association are Zee TV, Zee Sarthak, Zee Tamil, Zee Marathi, Zee Bangla, Zee Kannada and Zee Telugu.

    Eveready ULTIMA will be showcased in the reality shows, and the brand’s logo will be integrated into the shows’ set design, graphics, and on-screen promotions. The battery brand has also worked closely with ZEE to create custom content for the shows, such as sponsored segments and product challenges.

    Commenting on this announcement, Eveready Industries India Ltd Sr VP and SBU head (batteries and flashlights) Anirban Banerjee, “We have recently unveiled our new and improved Ultima range of batteries supported by a 360 campaign ‘Khelenge Toh Sikhenge’. The campaign highlights that children in any family can learn valuable life lessons like caring, sharing, love and equality when playing in daily life with battery operated toys. Thus to keep the child’s play ongoing effortlessly, our new 400% longer lasting Ultima batteries are just perfect. Our collaboration with ZEE seamlessly aligns with the campaign’s objective and values, as majority of ZEE’s shows are packed with energy, fostering a blend of entertainment while actively nurturing the young talents. Eveready is committed towards its mission to empower the youth with the essential support they require for a brighter and more promising future, and our partnership with ZEE amplifies our ability to achieve this noble endeavour.”

    Adding to this, Starcom India COO Niti Kumar said, “At Starcom, we believe that a successful product launch requires a powerful platform that maximises consumer engagement and brand visibility. Such a key communication pillar was vital to drive home Eveready’s new message. ZEE’s reality shows enjoy immense popularity among Indians, which makes it a strong channel for brand collaboration. Accordingly, we forged this first-of-its-kind strategic partnership, which not only introduces Eveready’s robust product offerings but also harnesses ZEE’s expansive reach across diverse regions, languages, and content formats.”

    Eveready ULTIMA recently launched its campaign, ‘Kheloge Toh Bahut Kuch Seekhoge’, which highlights the exceptional longevity of Eveready ULTIMA batteries, perfectly suited to power the modern gadgets and appliances that have become an integral part of daily lives.

  • Jharkhand Women’s Asian Champions Trophy Ranchi 2023 to be broadcast live on Sony Sports Network

    Jharkhand Women’s Asian Champions Trophy Ranchi 2023 to be broadcast live on Sony Sports Network

    Mumbai: Hockey fans get another chance to watch the Asian Games Bronze Medalist Women’s Hockey team in action as the leading sports broadcaster, Sony Sports Network, is the official broadcaster and Sony LIV is the official streaming partner of the Jharkhand Women’s Asian Champions Trophy to be held in Ranchi from 27 October 2023 to 5 November 2023.

    The continental tournament will feature India alongside Japan, China, Malaysia, Korea and Thailand and will entail a total of 20 matches. The tournament will start with a match between Japan and Malaysia on 27 October 2023, from 4:00 pm IST onward while the Indian Women’s Hockey Team under the able leadership of Captain Savita and her deputy Deep Grace Ekka will play their first game against Thailand on 27 October 2023, from 8:30 PM IST onward. With Asian Games Gold medalist China also in the fray, the Indian team will vie for a stronger show in their backyard and lift the trophy for the first time since 2016.  

    Sony Pictures Networks India chief revenue officer – distribution & International business and head – Sports business Rajesh Kaul: “After the medal-winning performance of our women’s team at the Hangzhou, Asian Games, it gives us immense pleasure that we are getting another opportunity to bring high-octane field-hockey action to the fans with the best from Asia battling it out for glory at the Women’s Asian Champions Trophy and that too in India. We are looking forward to a successful tournament and hope that we will be able to attract a new set of fans to the sport.”

    Hockey India president Padma Shri Dr Dilip Tirkey: “We are delighted to have Sony Sports Network as the official broadcaster for Jharkhand Women’s Asian Champions Trophy Ranchi 2023. The women’s team has had a successful campaign in Hangzhou 2022 Asian Games winning the bronze medal and will continue to strive for better in this tournament. Hockey fans will be delighted to watch leading Asian countries vying for top honours in this tournament and with Sony Sports Network on board, we urge everyone to watch our team fight for glory.”

    With its commitment to bringing some of the best action from the Indian sporting arena, Sony Sports Network continues to showcase some of the leading international action featuring Indian athletes after the Asian Games with the Women’s Asian Champions Trophy.

    Watch all the action from the Jharkhand Women’s Asian Champions Trophy Ranchi LIVE on the Sony Sports Network and Sony LIV from 27 October 2023, 4:00 pm IST onward.

    For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.

  • Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform

    Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform

    Mumbai: Viacom18’s experiential & LIVE entertainment business, Viacom18 LIVE, more popularly known as the official curators of Vh1 Supersonic (India’s first multi-genre music & lifestyle festival), are all set to introduce another unique and experiential festival, ‘Vh1 Lift Off’. This new IP will be a landmark event that is set to bring together a host of experiences and sub-cultures, elevating India’s urban cultural scene.

    Set in the cultural hub of the country; Mumbai, Vh1 Lift Off is set to redefine the experiential and urban cultural landscape in India. As a celebration of 50 Years of Hip Hop and built with its culture and its community at heart, the IP aims to work towards creating a platform which is both relevant and beneficial to creators, brands, and consumers alike. Its first edition will focus on sub-cultures like art, fashion/street fashion and dance, while music and Hip Hop, will be at the heart of it. Addressing a unique gap in India’s experiential urban sub-culture landscape, Vh1 Lift Off, unlike any other large-scale culture platform in the country, broadens the narrative beyond music and encompasses a multitude of subcultures. It speaks directly to the youth of today, offering an additive cultural experience that resonates with their diverse interests.

    Viacom18 Live head Gaurav Mashruwala said, “At Viacom18, we take pride in setting the stage for a new and unparalleled cultural experience with our latest IP, ‘Vh1 Lift Off’. Vh1 Lift Off is a platform that allows us to broad-base the narrative beyond music and speak to varied subcultures and communities all at once, with the idea of ‘lifting them off’ through this platform. We are happy to bring this unparalleled experience in the culture space, knowing fully well that brands associate with the youth and sub-cultures, and therefore giving an opportunity for them to work with each other at such a large scale.”

    Viacom18 live promises to continue entertaining its audiences and fans with its iconic IPs including Vh1 Supersonic and assures to amp up the entertainment quotient with culturally relevant properties like Vh1 Lift Off in a bid to enable brands to deepen connect with consumers.

  • TV18’s news business registers 20 per cent revenue growth in Q2 FY24

    TV18’s news business registers 20 per cent revenue growth in Q2 FY24

    Mumbai: TV18’s news business has registered a solid 20 per cent revenue growth in the second quarter of the current financial year.

    Beating the industry trends, India’s largest TV news network registered a revenue of Rs 3 per cent 7 crore in the first quarter of current fiscal, as compared to Rs 298 crore for the same period last fiscal.

    The increase in the revenue comes on the back of strong viewership gains achieved by the network’s number-one channels. The news network maintained absolute leadership in the largest markets, with an all-India viewership share of 11.4 per cent.

    The digital news business of TV18 and Network18, which includes brands such as Moneycontrol, Firstpost, cnbctv18.com and news18.com, also saw a 20 per cent growth in revenue. It posted a revenue of Rs 104 crore in the second quarter of current fiscal, as compared to Rs 87 crore for the same period last fiscal.

    In Q1 FY24 also, the TV news network registered 26 per cent revenue growth, as compared to Q1 FY23.

    News18 was the highest-reach news network in the country, reaching 190mn consumers on a weekly basis. The network maintained its leadership position in key markets with CNBC TV18, News18 India, and CNN-News18 being number one in their respective genres.

    CNN-News18 was the number one English news channel with 32.8 per cent market share in the genre.

    CNBC TV18 continued to be the undisputed leader in the English Business News genre with 80 per cent overall share and nine per cent per cent plus viewership share during market hours.

    TV18 was also the primetime leader in the Hindi-speaking markets, solidifying its position as the network of choice in the region. The network had leadership in per cent regional markets, including UP/Uttarakhand, Rajasthan, MP/Chhatisgarh. News18 Lokmat, the Marathi language channel, climbed the viewership charts to become the second-ranked channel, driven by the programming initiatives launched over the past year.

    “TV news network delivered a strong growth in advertising revenue despite the continued weakness in advertising environment. The revenue growth was underpinned by the strong viewership share that the network has achieved which has helped it to improve pricing across the network. TV18’s sharp focus on building IP- events business has also helped it drive growth in revenue,” the company said in its results announcement.