ITV

Category: TV Channels

  • Aaj Tak Sahitya Jagriti Samman to be awarded in eight categories during Sahitya Aaj Tak

    Aaj Tak Sahitya Jagriti Samman to be awarded in eight categories during Sahitya Aaj Tak

    Mumbai: Aaj Tak has announced its commitment to honour Indian writers in eight categories to promote Indian language and literature. These awards will be given during the upcoming Sahitya Aaj Tak event this year.

    The Aaj Tak Sahitya Jagriti Samman will be a lifetime achievement award, carrying a cash prize of Rs 11 lakh.

    The Aaj Tak Sahitya Jagriti Samman will be given to any distinguished writer in any Indian language in recognition of their lifelong literary contribution and service to the world of literature.

    In addition, the Aaj Tak Sahitya Jagriti Sarvashreshtha Rachna Samman will also be given in 4 categories, each carrying a cash prize of Rs One lakh.

    The Aaj Tak Sahitya Jagriti Sarvashreshtha Rachna Samman will be presented for a book published in the last three years. Their categories will be:

    ●   Aaj Tak Sahitya Jagriti Sarvashreshtha Rachna Samman (Author), offering a cash prize of Rs One lakh

    ●   Aaj Tak Sahitya Jagriti Sarvashreshtha Rachna Samman (Authoress), Cash prize Rs One lakh

    ●   Aaj Tak Sahitya Jagriti Bhartiya Bhasha Samman, Cash prize Rs One lakh

    ●   In addition to these, the Aaj Tak Sahitya Jagriti Lokpriya Lekhak Samman will be presented in the popular category, carrying a cash prize of Rs One lakh.

    This award will be given for any literary masterpiece published in any Indian language over the last three years.

    India Today Group is the first media group in the country to give an award in this category.

    Three awards have also been announced under the Aaj Tak Sahitya Jagriti Samman to promote young talents. These awards will be conferred in these categories under the name of Aaj Tak Sahitya Jagriti Ubharti Pratibha Samman:

    ●   Aaj Tak Sahitya Jagriti Yuva Lekhak Samman, with a cash prize of Rs 50,000

    ●   Aaj Tak Sahitya Jagriti Yuva Lekhika Samman, carrying a cash prize of Rs 50,000

    ●   Aaj Tak Sahitya Jagriti Bhashai Pratibha Samman, offering a cash prize of Rs 50,000

    A six-member jury has been constituted under the chairmanship of Aaj Tak’s news director Supriya Prasad to select the winners of the Aaj Tak Sahitya Jagriti Samman.

    This award was announced last year during the biggest literary extravaganza ‘Sahitya Aaj Tak’.

    According to India Today Group vice chairperson Kalli Purie said, “This is another initiative of India Today Group to highlight our commitment to promoting Indian languages following the successful organisation of the literary extravaganza ‘Sahitya Aaj Tak’. Through the ‘Aaj Tak Sahitya Jagriti Samman’, we aim to honour established writers and encourage budding writers to ensure that Indian literature continues to scale new heights.”

    These awards will be presented to this year’s winners during the literary extravaganza ‘Sahitya Aaj Tak’ to be held at the National Stadium in New Delhi from 24 to 26 November.

  • Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Mumbai: On 6 November 2023, Star Sports proudly commemorated a decade of reshaping sports broadcasting with its transformative tagline, BELIEVE. Over the past 10 years, Star Sports has not only brought world-class sports broadcasting to the country but has also altered the sports landscape with its commitment to innovation, fan-centric content, and transformative regionalisation to get fans closer to the game.

    BELIEVE, articulated on the profound insight that greatness is not reserved for a chosen few, has become a guiding philosophy for Star Sports over the years. It’s a celebration of hero moments, inspiring stories, and the relentless pursuit of excellence. As a brand, Star Sports has strived to ignite the hero within each one of us over the past decade and remains committed to this mission. The BELIEVE series starts with a never-seen-before, two-part interview with Virat Kohli- ‘Believe: The Diwali Miracle’ – aligning with Star Sports’ mission to bring heroes closer to fans and showcase inspiring stories.

     

     

    To celebrate the tenth anniversary of BELIEVE, Star Sports launched a series of BELIEVE films featuring Indian Heroes whose stories inspire billions of fans around the country. The series showcases the journey taken by India’s favourite champions, a celebration of their own pursuit of excellence, an exhibit of storylines tied together with one common factor: how all of them, always BELIEVED – and that’s how they made their story happen.

    The campaign begins with the first promo featuring Virat Kohli. King Kohli’s journey of becoming one of the greatest sporting legends has defied the old saying of ‘Umeed pe Duniya kayam hai’ (the world endures its strength from Hope), only to reinforce that its ‘Yakeen’ (Believe) that drives the world.

    Believe ambassador and Indian cricket superstar, KL Rahul, said, “Joining Star Sports as a ‘Believe Ambassador’ was more than just a association for me—it was a commitment to inspire the next generation of sports enthusiasts across the country. Their legacy of reshaping the sports landscape aligns seamlessly with my vision for sports in this country and together we want to convey the message that dreams have no boundaries, and with unwavering belief, anyone can hit it out of the park, transcending barriers and making their mark on the world. As part of this journey, we’ll continue to fuel the passion for sports and instil the power of belief in every aspiring athlete’s journey in years to come.”

    Believe ambassador and Indian cricket superstar, Ravindra Jadeja, said, “This celebration with Star Sports is a shared responsibility to inspire a generation of athletes, cultivate their true potential and make them believe in their dreams. Star Sports’ transformative journey in sports broadcasting mirrors my passion for pushing boundaries on the field. Together, we’ll continue to craft a legacy that resonates with fans and fuels the undying spirit of all sports. Here’s to a decade of belief and many more innings to come!”

    In its pioneering journey, Star Sports achieved several milestones, becoming the first-ever sports broadcaster with dedicated Hindi Cricket coverage and launching a 24-hour Hindi sports channel in 2013. Dedicating regional channels for Tamil (2017), Telugu, and Kannada (2019), Star Sports brought new depth to the IPL, a league that had already completed a decade. Over 500 million viewers watched the live broadcast of the latest edition of IPL on Star Sports clocking 427 billion minutes of watch time. As a brand, Star Sports provided world-class sports broadcasting to the country while extensively growing its portfolio of sports.

    Star Sports took the lead in promoting women’s sports, producing high-definition live coverage of the ICC Women’s Cricket World Cup in 2013. The commitment continued with a dedicated Kabaddi league for women in 2016, reaching an unprecedented 90 million viewers. Campaigns challenging stereotypes and showcasing the grit and determination of women athletes have driven change in the sporting ecosystem.

    The Broadcaster introduced Kabaddi, a truly homegrown sport, and took it to the world showcasing heroes and legends rising over nine seasons. With a viewership touching 328 million in season 7, PKL became the second most-watched league in India. Season 10, commencing on December 2, 2023, promises an even more thrilling experience with a return to all 12 cities. Since 2014, Star Sports has held the broadcasting rights for ISL, contributing to its popularity and making it the most-watched football league in India.

    Star Sports has been at the forefront of bringing the world’s best sporting action to fans in India over the years. The broadcaster has been home to some of the biggest international sporting events like the Premier League, Wimbledon, F1, One Championship, and MLB.

  • ZEE UP UK enhances viewer experience with a fresh, clutter-free visual makeover

    ZEE UP UK enhances viewer experience with a fresh, clutter-free visual makeover

    Mumbai: ZEE Uttar Pradesh Uttarakhand (Zee UPUK), the regional news channel that resonates with the heartbeats of the culturally rich states of Uttar Pradesh & Uttarakhand, is all set to undergo a remarkable transformation in its appearance. As the channel prepares to unveil its new avatar, viewers can expect a blend of creativity, inclusivity, and a visual treat that reflects the spirit of Uttar Pradesh and Uttarakhand.

    The new look and feel of Zee UPUK promises a more refreshing and appealing experience for its viewers. The upcoming changes are designed to be not only visually soothing but also inclusive, representing the diversity and essence of the people from all strata of society. This transformation is not just a change in appearance; it is a strategic move to enhance the overall viewer experience and connect with the masses on a deeper level.

    Sharing insights on this purpose-driven transformation, Zee Media Corp Ltd CEO Abhay Ojha highlighted “At Zee Media, we have always believed in pushing boundaries and creating content that resonates with our audience. Our viewers are at the center of everything we do. We understand the value of a clutter-free environment, and our aim is to deliver content that captivates without unnecessary distractions. The refreshed look of ZEE Uttar Pradesh Uttarakhand is designed to cater to the evolving preferences of our audience, providing a seamless and visually appealing platform.”

    ZEE Uttar Pradesh Uttarakhand will continue to be a pioneer in delivering socially relevant content. ZEE UPUK’s visual makeover is a strategic move to stay ahead of the curve, offering a dynamic and clutter-free news destination for viewers across Uttar Pradesh and Uttarakhand.

    Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

  • News18 Kerala ‘Malayali of the year 2023’: Honouring Kerala’s trailblazers

    News18 Kerala ‘Malayali of the year 2023’: Honouring Kerala’s trailblazers

    Mumbai: News18 Kerala concluded the grand celebration of the ‘Malayali of the Year 2023’ awards, which recognised and honoured the incredible contributions of individuals and organizations from the vibrant state of Kerala. The event commenced in the luxurious Grand Hyatt in Trivandrum on 2 November, turning it into a memorable evening.

    The awards showcased the mesmerizing performance of the Indian musician and violinist Roopa Revathy, leaving a lasting impression on the audience. The event honoured the dynamic and influential individuals who have dedicated their lives to making Kerala a better and stronger state, thereby making India proud.  The ceremony’s main highlight was when the honourable Chief Minister of Kerala, Shri Pinarayi Vijayan, presented the awards to the talented winners.

    The winners of the News18 Kerala ‘Malayali of the Year 2023’ were selected based on their significant contributions and accomplishments. The deserving awardees are P.F. Mathews; Sports – I.M. Vijayan; Dr. Hareendran Nair; M.G. Sreekumar; John Brittas; Soorya Krishnamoorthy; M. A. Yusuff Ali; Singer K.S. Chithra and actress Revathi.

    This year’s ceremony was a star-studded affair with an impressive guest list encompassing prominent figures who contributed significantly to Kerala’s cultural and social landscape. 

  • Chandan Das elevated to region head for Star Jalsha

    Chandan Das elevated to region head for Star Jalsha

    Mumbai: Former group head of Star Plus & Disney Kids ads sale business Chandan Das, has been elevated to the role of region head for Star Jalsha, Jalsha Movies and Jalsha Kiran. Das made the announcement via his Linkedin post.

    He has over 12 years of experience and has worked in HT Media and Info Edge, serving Disney Star for nine years. In his new role, he will report to national head – Ad sales for the Bengal and Odisha cluster Ashish Gupta. Das started his career as a recruitment officer at Bharti Axa Life Insurance and then went on to become a management trainee at Lakme Lever. He is an alumni of West Bengal University of Technology, Kolkata.

  • News18 Gujarati concluded ‘Rising Gujarat’, unveiling the success saga of Gujarat

    News18 Gujarati concluded ‘Rising Gujarat’, unveiling the success saga of Gujarat

    Mumbai: News18 Gujarati concluded its flagship event ‘Rising Gujarat’ with the theme ‘Vibrant Gujarat’ this year. News18 Gujarati’s ‘Rising Gujarat’ brought forth an insightful discussion on the notable steps the state has taken in the last two decades.  The celebration was attended by prominent state figures.  

    Mentioned below are the topics discussed by the key speakers of the event –

    Gujarat’s tourism successes during the last 20 years have been highlighted by Mr. Mulu Bera, Minister of Tourism, Forest, and Environment. From a multitude of MOU’s signed to visionary government policies, he outlined a promising future for the sector. Prohibition, Disaster Management, and Border Security Minister Harsh Sanghvi, discussed Gujarat’s commitment to combatting drug use, maintaining disaster resilience, and bolstering border security. He also stressed preparations for youth-focused activities, as well as the grandiose ambition of hosting the Olympics in Ahmedabad.

    Cabinet minister of Industries, Civil Aviation, Rural Development, Labour and Employment Balvantsingh Rajput, spoke about the tremendous progress made in airport development and industry cooperation over the last two decades. He also shed light on future airport expansions and the government’s industry-centric policies. Mr Rushikesh Patel, Health, Family Welfare, Higher & Technical Education emphasized Gujarat’s outstanding growth in the health and education sectors. He also unveiled plans for ‘Smart Schools’ and the creation of AIIMS in the state, predicting a bright future.

    Finally, Gujarat chief minister Shri Bhupendra Patel narrated Gujarat’s holistic development journey. From employment and industries to infrastructure, tourism, health, and education, he asserted Gujarat’s role as a catalyst in propelling India toward a trillion-dollar economy.

    The event was co-powered by Reliance Industries Ltd and the Associate Sponsors were Hero India, Wonder Masala, Tata Motors and Steptrade.

    News18 Gujarati’s ‘Rising Gujarat’ showcased Gujarat’s unwavering commitment to progress, positioning itself as a pivotal state in the nation’s economic growth.

  • Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali 2023

    Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali 2023

    Mumbai: As the festival of Diwali approaches, Zee Business is delighted to announce its special ‘Muhurat Trading’ show, set to air on Sunday, 12 November 2023. The trading session conducted on the auspicious day of Diwali, is considered a golden opportunity for investors to tap into good luck and prosperity. In 2023, Diwali Muhurat Trading will occur from 6:15 p.m. to 7:15 p.m, with Zee Business’ exclusive coverage beginning from 5 p.m.

    Muhurat trading holds a special place in the hearts of investors due to its auspicious timing, believed to usher in good luck and prosperity. It is a symbolic gesture, akin to a token investment made by many, who purchase shares as a means of celebrating Diwali and seeking the blessings of wealth from the goddess Lakshmi. Moreover, Muhurat trading typically unfolds amid a positive market sentiment, aligning with a general sense of optimism about the stock market’s future.

    Emphasising on the relevance of Muhurat trading, Zee Business managing editor Anil Singhvi said, “Diwali, a festival of illumination and prosperity, creates a unique opportunity for investors. Zee Business proudly introduces the Muhurat Trading show, where we empower our viewers with knowledge to make informed investment decisions during this auspicious time. At Zee Business, we grasp the essence of Muhurat Trading on Diwali, where faith and finance intertwine. Join us in illuminating your financial path and ensuring your investments radiate success.”

    With expert guidance, responsible investing tips, and the spirit of Diwali, let us all come together to make this occasion a beacon of success, paving the way for a brighter financial future.

    Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

  • ZEE Biskope brings the Biggest Bhojpuri event on Chhath Puja

    ZEE Biskope brings the Biggest Bhojpuri event on Chhath Puja

    Mumbai: Observed six days after Diwali, Chhath Puja, also known as Surya Shashthi, is an ancient Hindu Vedic festival and one of the most popular and celebrated festivals in Bihar, Jharkhand & Uttar Pradesh. Chhath Puja involves the toughest fasts of 36 hours in homage to Surya Dev & Chhathi Maai, offering arghya (prasad) for bestowing the bounties of life on Earth, granting our wishes, blessing the children and providing strength & support to the poor.

    This festival not just adds merriment but even fosters the values of family bonding. Entertainment forms a significant part in amplifying the celebrations as the region floats in the melodies of devotional Chhath Puja songs, dance and performances. Festivals always call for special celebrations and when its Chhath Puja, the merriments have to be magnanimous. As the viewer’s favourite channel, ZEE Biskope has always catered curated and topical content to its ardent viewers through World TV Premieres, movie festivals & viewer engagement initiatives. This festive season wouldn’t be an exception. Under the umbrella theme of Ghar Parivar Chhath Tyohaar (celebrating Chhath Puja with your family), ZEE Biskope brings the biggest Chhath Puja special event Jai Chhathi Maai featuring some of Bhojpuri’s biggest superstars including Dinesh Lal Yadav Nirahua & Amrapali Dubey as the leads along with Pradeep Pandey Chintu.

    Chhath vrat is usually observed by female of the household as a Vratin. However, ZEE Biskope is always a trendsetting and taking a clutter-breaking leap in the concept as Chath is about having a sincere devotional spirit. This time it will be displayed by a unique stand taken by Nirahua to do Chath vrat himself. The event is co-powered by Colgate Strong Teeth & Boroplus Antiseptic Cream, Special Partner Fortune Kachhi Ghani & Maggi 2 min Noodles and Cosmetics Partner Dazzler Eterna. This is supplemented with a slew of other content interventions like a week-long movie festival with biggest blockbusters and an engaging contest with big prizes.

    Jai Chhathi Maai is a musical narration act that symbolises the rich cultural nuances that the region believes in deeply and also epitomizes the pride around its most core and beloved festival which is unique and standalone. After successful past episodes on ZEE Ganga, this popular property will be featured on ZEE Biskope this year on 18 Nov at 7 pm. The brand has roped in Bhojpuri’s biggest superstar duo Dinesh Lal Yadav Nirahua & Amrapali Dubey as the leads for the show along with Bhojiwood’s heartthrob Pradeep Pandey Chintu. This year’s concept is a first time & unique thought that breaks the myth of usually women observing the Chhath Puja vrat. The show sets in where the male protagonist Nirahua decides to observe Chhath Puja rituals himself. Chhath Puja vrat is the toughest vrat amongst all as it needs to be Nirjala (without drinking water) for 36 hours, but there is a compelling reason why Nirahua decided to do it. Although he gets derided by society & family for doing this stand but when everyone comes to know the reason behind it, they all respect his sincerity and devotion. Watch Jai Chhathi Maai to know Nirahua & Amrapali’s journey for this Chhath vrat.

    The event will be star-studded with brilliant performances from Bhojpuri stars like Smriti Sinha, Anara Gupta, Manohar Singh, Mamta Raut, Shruti Rao and others. Its an event that’s unmissable on Chhath Puja!

    Celebrating the Chhath Puja festive mood, the channel brings a topical movie festival <Ghar Parivar Chhath Tyohaar> between 13 – 17 Nov on Prime Time 6 – 9 pm. This will further boost your festive entertainment with a host of family-oriented blockbusters that can be enjoyed together with your loved ones. The viewing experience will be equally gratifying with an engaging contest Chhathi Maai Uphaar Barsayi that will invite viewers to watch the festival movies between 13 – 17 Nov where a celeb’s photo will be featured every hour. Viewers need to give a missed call on 8291829107 and key in the right chronology of artist names as flashed on TV. Daily winners will get smartphones. While those who watch the Jai Chhathi Maai event on 18 Nov and answer correctly will win mega prizes like home theatre system, fully automatic washing machine & 43” Smart TV. Needless to say, it’s a full festive extravaganza on ZEE Biskope this Chhath Puja. The wholesome entertainment package with Jai Chhathi Maai event, movie festival & Chhathi Maai Uphaar Barsayi contest will definitely take the celebrations to a different level and receive maximum love from Bhojpuri viewers.

    Speaking about this festive property, ZEEL chief cluster officer – East Samrat Ghosh said, “Being a hyperlocal & consumer-centric brand, ZEE Biskope is committed to bringing the best of entertainment during the region’s biggest festival Chhath Puja. The clutter-breaking concept of a male observing Chhath vrat is the USP of the show this year and demonstrates ZEE Biskope’s thought leadership in shaping the category. We are delighted to have already onboarded big brands like Colgate, Emami, Nestle, Fortune & Dazzler Eterna. This shows the strength of the property and is an acknowledgement of our commitment to serve authentic & curated content to our viewers.”

    Talking about the event,  ZEE Biskope Chief Channel Officer, Bhojpuri cluster  Amarpreet Singh Saini, said, “We have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love & bonding. This year’s offerings make it a holistic hyper-entertainment package that goes beyond movies. Strong artist lineup, myth breaking concept and engaging performances are designed with a penchant to serve curated content making it more meaningful to our viewers. I wish everyone a Happy Chhath Puja.”

    ZEE Biskope is living upto its promise of Aanthon Pahariya Loota Lahariya through its curated offerings all year round. Its available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • ICC Men’s Cricket World Cup marches towards 450 million; registers 18% growth in engagement till match 34

    ICC Men’s Cricket World Cup marches towards 450 million; registers 18% growth in engagement till match 34

    Mumbai: The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million* viewers till the 34th match. According to BARC, the total watch time (consumption) on television for the live broadcast of the marquee tournament has witnessed a 10%* increase compared to the 2019 edition. This growth reflects the unwavering passion and enthusiasm of cricket fans, and the impact of Team India’s strong run through the tournament.

    Notably, all India matches have registered peak live concurrency** of more 50 million* viewers with the highest peak concurrency being 80 million* viewers for the India vs New Zealand match. Furthermore, the Average Time Spent (ATS) per viewer for the tournament has witnessed a significant growth of 18%*, emphasizing the keen interest in the competition and the deeply engaging coverage of the tournament by Disney Star.

    As India, South Africa, and Australia confirm their place in the semi-finals of this edition, the battle for the coveted fourth spot intensifies, with Pakistan and New Zealand locked in fierce competition for their spot in the semi-finals. Fans are ready to witness more memorable moments and enthralling performances as the top 4 teams will battle it out for the elusive trophy.

    *All BARC Data for 2+U+R (including DD)

    ** Peak concurrency is the highest number of viewers during a live match

     

  • Universal Music India partners with REPRESENT to empower independent artists

    Universal Music India partners with REPRESENT to empower independent artists

    Mumbai: Universal Music Group India (UMGI), a division of Universal Music Group (UMG), the world leader in music-based entertainment and REPRESENT, a pioneering Indian independent talent management company, have announced a strategic partnership to accelerate the opportunities available for its artists. Under the leadership of Founder and CEO, Aayushman Sinha and its energetic team, REPRESENT has quickly earned a reputation for shaping the future of Indian pop culture, while nurturing independent artists to achieve global recognition.

    Through the strategic collaboration, REPRESENT’s talented roster will gain access to UMG’s global footprint across distribution, publishing, brands and more, directly facilitating the growth and reach of their artists worldwide, empowering REPRESENT’s artists to create more music and an expanded ecosystem to foster their creativity. Some of the REPRESENT artists who will be distributed and supported under this strategic partnership include Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan, OAFF and Jai Dhir.

    The companies will work together on artist development, fan engagement and more. The alliance leverages the creative synergies, united in their commitment to push boundaries and support established, as well as emerging talent and help introduce new Indian music culture to a global audience.

    This partnership between UMGI and REPRESENT, symbolises another major milestone for the growth of Indian artists, combining REPRESENT’s blueprint for talent development with UMG’s expertise to develop artistry and elevate the independent music scene in India.

    In making the announcement, Universal Music India & South Asia chairman and CEO Devraj Sanyal said, “We are delighted to announce this new strategic partnership with REPRESENT. Our combined efforts will empower their artists and fuel their creativity, help inspire audiences worldwide, and elevate Indian music to new heights. With REPRESENT’s visionary approach and UMG’s global network and support, we are confident this collaboration will help shine a spotlight on some of India’s most exciting young talent.”

    REPRESENT founder and CEO Aayushman Sinha enthused his thoughts on the partnership, “Having worked with Universal Music Group across quite a few of our artists’ releases in the past and have been fortunate to be aligned in our thoughts to elevate the overall music industry and provide a platform for Indian artists to take their music global. This partnership is a step closer to achieving that. We bring some of our ace independent artists to the table as part of this deal and UMG brings its extensive resources and expertise – together driving the future of music. So excited to start this new chapter and I can’t wait to see where we go from here on.”  

    Universal Music Group India EVP & Head of Content Sanujeet Bhujabal said, “This partnership signifies another milestone for the Indian music community. With REPRESENT’s impressive roster of artists and UMG’s vast expertise, we are poised to create new opportunities for their artists to resonate with millions of music fans worldwide. Together, we will push the boundaries of innovation and help foster a thriving ecosystem for artists in India.”

    In recent years, UMGI has led the Indian music market in reflecting the diversity of genres and languages of music within the country. This strategic partnership with REPRESENT, alongside previously announced partnerships with Desi Melodies & TM Ventures, and the success achieved by UMG’s own VYRL labels, has transformed and kickstarted a new wave of original artist content that is captivating India’s music fans and charts, and further underscores UMG India’s ambition to help shape the artist ecosystem, whilst supporting the independent music scene and vibrant music culture in India.