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  • ICC Men’s Cricket World Cup ’23 scores big with 44.6 Mn social media mentions

    ICC Men’s Cricket World Cup ’23 scores big with 44.6 Mn social media mentions

    Mumbai: The ICC Men’s Cricket World Cup 2023 witnessed a host of remarkable player performances, new records, epic turnarounds, and heartwarming moments, resulting in massive social media buzz. Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has released “Smashing Records, Winning Hearts: A Social Listening Report on #CWC23”, which delves into the digital conversation landscape surrounding the historic tournament. The report, based on extensive data gathered from social platforms such as Twitter, Reddit, and popular cricket forums, reveals unique insights on player popularity, most appreciated performances, most talked about matches, biggest moments, top brand partnerships and more.

    Commenting on the report, Interactive Avenues COO Shantanu Sirohi said, “The unprecedented scale of social media buzz sparked by this year’s Cricket World Cup has been remarkable. Using innovative tools and techniques, our Social team analysed millions of online conversations to unearth valuable metrics around player influence, match fever, emerging talent, brand engagement, audience sentiments etc. The report validates the surging power of social media in shaping the narrative of sports across the globe.”  

    Here are some key findings and highlights from the report:

    Social chatter highlights:

    • Overall, the tournament garnered 44.6 Mn mentions and drove 476 Mn engagements.
    • Virat Kohli emerged as the most talked about player and batsman (8.3 Mn mentions). Mohammed Shami was the most popular bowler (1.6 Mn mentions), and Glen Maxwell was the top all-rounder (1 Mn mentions).
    • The most talked about match was India vs. Pakistan (2.7 Mn mentions), followed by India vs. Australia (2.6 Mn mentions).

    Most talked about records:

    •  Kohli’s record of hitting the most centuries (50) in an ODI got 816K mentions.
    •  Maxwell’s ‘first-ever double century in an ODI chase’ drove 370K mentions, while Shami’s ‘best ODI bowling figure by an Indian (7/57)’ and ‘fastest-ever to 50 wickets in the world’ garnered 306K mentions.

    Most popular players:

    •  Powered by his stellar performances, Virat Kohli topped overall popularity charts (8.3Mn mentions). He was followed by Rohit Sharma (5 Mn mentions), Babar Azam (1.9 Mn mentions), Mohammad Shami (1.6 Mn mentions) and KL Rahul (1.1 Mn mentions).

    Top emerging players:

    •  Amongst emerging talent, Indian players topped the popularity charts. Shubman Gill led the roster (1 Mn mentions), followed by Shreyas Iyer (728K mentions), Mohammed Siraj (410K mentions), and Rachin Ravindra (322K mentions).

    Top controversies:

    •  During the match with Bangladesh, Sri Lanka’s Angelo Mathews became the first international cricketer to be ‘timed out’, which resulted in 1.07 Mn engagement.
    •  A policeman at Chinnaswamy stadium stopping a Pakistani fan from raising ‘Pakistan Zindabad’ slogans drove 338K engagement.
    • Pakistan not qualifying for the semi-finals due to a debatable LBW decision in their match against South Africa resulted in 224K engagement.

    Top brands that leveraged the tournament:

    • Brands across diverse industries leveraged CWC-based partnerships to drive engagement. Coca-Cola got 3.4 Mn mentions, Mastercard garnered 685K mentions, Nissan got 772K mentions, Mondelez received 395K mentions, while Bira got 248K mentions.
    • Royal Stag witnessed a 915 per cent increase in average monthly engagement, while IndusInd’s #CheerForGreatness campaign drove a 554 per cent spike in average monthly engagement.
  • The New NDTV Profit is here to break the business news clutter

    The New NDTV Profit is here to break the business news clutter

    Mumbai: The NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand, powered by an integrated multi-language newsroom.

    The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi, digital platforms for financial news, recognised & awarded globally for an innovative, subscription-first, audience-centric growth strategy. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).

    Recognising that wealth creation and self-sufficiency are among the top objectives of the new India, NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.

    Empowering Indians on their road to prosperity, the key editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, and consumer trends, and will also include politics, health & wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights & analysis and actionable advice at scale.

    NDTV executive director Senthil Chengalvarayan while expressing his happiness said, “In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, and next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter.”

    NDTV CEO & editor in chief Sanjay Pugalia said, “As India’s most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world’s fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions and a chronicler of the nation’s progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic.”

    Powered by the formidable market-leading reach of the NDTV network with a cumulative audience of 500 million plus across the ecosystem, and with over one lakh premium, paying subscribers joining the brand from BQ Prime, NDTV Profit takes off from a unique position of strength.

    Thanks to the widely distributed bouquet of NDTV network channels, NDTV Profit will reach over 92 per cent of India’s TV Business News Universe from Day One. This is in addition to the brand’s presence across OTT social to IMs to podcast platforms, through a strong and growing network of partners.

    The NDTV Profit relaunch event will be streamed live on Daily Hunt.

     

  • Pidilite’s Roff partners with Pro Kabaddi League 2023

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    Mumbai: Roff has officially partnered with the highly acclaimed Pro Kabaddi League 2023. This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, reinforcing its position in the market and gaining global recognition.

    Pidilite chief marketing officer Manish Dubey “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us”.

    Roff’s collaboration with the Pro Kabaddi League presents a remarkable opportunity to tap into the profound love and popularity that Kabaddi commands in India. Pidilite Roff products represent a fusion of advanced technology and local expertise on a global scale. Pro Kabaddi League in its ten years has transformed the landscape of kabaddi with innovative changes, turning it into a sport that inspires both players and fans across the globe. The 2023 Pro Kabaddi League began on 2 December 2023, in Ahmedabad, with subsequent matches taking place in each franchise’s respective home cities.

    The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

    As a part of the innovation, the Roff brand is visible across multiple touchpoints like the ‘Super Tackle’ segment of the game, during both occurrences of a super tackle and potential super tackle situations.

    The commentary also continues to further accentuate Roff’s exceptional bonding strength, embedding its tagline, ‘Magar ki Jakad.’ This integrated approach aims to strengthen Roff’s association with the Pro Kabaddi League and enhance its brand presence during key league moments.

  • News9 Plus clinches double victory at Mumbai Press Club Red Ink Awards 2023

    News9 Plus clinches double victory at Mumbai Press Club Red Ink Awards 2023

    Mumbai: Adding yet another feather to its cap, TV9 Network’s News9 Plus – the world’s first news OTT – took home two honours at the prestigious Red Ink Awards 2023. Beating nearly 1200 entries in the crime and investigation category and in the lifestyle and entertainment category, Muhammad Wajihulla walked away with two trophies at the event in Opera House, Mumbai on Saturday the 2 December 2023.

    Annually organised by the iconic Mumbai Press Club since 1968, the ceremony celebrates journalists and journalism. The top prize in Crime and Investigation went to the impactful ‘Bringing Down the Towers,’ a documentary depicting pensioners’ 11-year struggle against builders of Delhi NCR’s tallest residential towers.

    Similarly honored in lifestyle and entertainment, ‘Shooting Stars’ portrays two young individuals from a Chhattisgarh village who inspired nearly half their community to pursue content creation over conventional jobs.

    Wajihulla remains the only journalist on the list of winners from the evening to bag more than one laurel. Apart from that, Aditya Raj Kaul’s and Lakshna Gulati’s story Showtime in Kashmir, Soumalya Santikari’s – The FIFA World Cup in Qatar, and Shantasree Sarkar’s Killing the Aravallis were among the top shortlisted stories and received Red Ink Special Mention Awards.

    Both Wajihulla’s documentaries were honoured at the Red Ink Awards, which in its 13th year running bestowed national recognition on a total of 30 journalists from across the country, for stories in print and video formats. This year’s edition featured prominent personalities on the panel of jurors, including former Mumbai Police Commissioner D. Shivanandan, The Anatomy of Loss author Arjun R. Gaind, Free Press Journal executive editor S. Balakrishnan, documentary filmmaker Brahmanand Singh, the Dean of St Paul’s Media Institute Carol Andrade and theatre director Feroz Abbas Khan, among others.

    “News9 Plus is all about nuanced, fact-based, and thorough journalism, steering clear of sensationalism. Our focus is on narrating stories that showcase the remarkable resilience and courage of individuals making a significant impact. It’s a privilege to share these narratives, and I’m sincerely thankful for the acknowledgment,” stated Wajihulla. He extended his gratitude to editor Sandeep Unnithan and the TV9 Network management for their unwavering support.

    Catch these award-winning stories on News9 Plus, India’s first news OTT platform that is committed to disrupting the news genre by telling real-life news stories through OTT, the platform of tomorrow.

  • News18 Tamil Nadu achieves remarkable views in Cyclone Michaung coverage

    News18 Tamil Nadu achieves remarkable views in Cyclone Michaung coverage

    Mumbai: News18 Tamil Nadu’s comprehensive coverage of Cyclone Michaung on their digital platforms has established them as the primary and reliable source of information, marking a defining moment for the channel. On 4 December News18 Tamil Nadu’s YouTube Live coverage took centre stage with top updates on the Michaung cyclone and evaluations of the damage and ongoing rescue operations.   The engagement on their Instagram platform was equally noteworthy, with reels and live videos garnering an impressive 1.1 million views, reflecting their commitment to delivering real-time updates.

    During the cyclone coverage, News18 Tamil Nadu’s YouTube channel witnessed a remarkable surge in subscribers, welcoming a huge number of members into their vibrant community. Notably, on the day of the cyclone, the channel’s YouTube channel achieved a significant milestone with a total of 10 million views, underscoring the trust and reliance the audience places on its content. Additionally, the News18 Tamil Nadu website recorded a notable increase in users specifically for Cyclone Michaung on 4 December 2023, with humongous traffic and a total of one million pageviews from 2 December to 7 December.

    In this challenging period, News18 Tamil Nadu’s Cyclone Michaung coverage outshone, resulting in an impressive increase in views on its various digital platforms. This achievement reaffirms the channel’s dedication to delivering accurate and timely information during critical events.

    News18 Tamil Nadu expresses gratitude for the significant contributions of government workers who played a crucial role in the recovery process.  Their coordinated actions and the support of government employees from various regions of Tamil Nadu helped in tackling the effects of this natural calamity.

  • ABP Network’s election centre metaverse shatters records with groundbreaking numbers

    ABP Network’s election centre metaverse shatters records with groundbreaking numbers

    Mumbai: ABP Network announced that its newly launched Election Centre Metaverse achieved groundbreaking numbers on the counting day and afterwards, recording over 25,000 global users in more than 500 parallel rooms. Over one lakh interactions with Live TV, VoDs, and Short Videos have been observed after the launch as the users visited the election scenes, engaged in live stream views, played games, cast virtual votes, and posted selfies, demonstrating a new standard for scalable virtual events accessible right from a mobile phone.

    ABP Network is the first media house in India to step into the Metaverse realm, specifically in the election space. This platform is designed to revolutionise the way election coverage is experienced, coinciding with the 2023 Assembly election results and ahead of the Lok Sabha elections due in 2024.

    Speaking on the initiative, ABP Network CEO Avinash Pandey said: “ABP Network has always stayed ahead of the curve in conceptualising and adopting modern technologies. The success of ABPLIVE’s election centre metaverse has once again established ABP Network as a torchbearer of innovation in digital news publishing in India. This is a key milestone in our journey to integrate AI Tech to make our coverage stand out in the news industry.”

    Users also shared their experiences on social media –

     

     

  • CNBC-TV18 celebrates embarking on a quarter century of excellence

    CNBC-TV18 celebrates embarking on a quarter century of excellence

    Mumbai: CNBC-TV18 proudly enters its 25th year with a legacy defined by excellence and innovation. In an era where industry dynamics constantly shift, CNBC-TV18 has defined the business news genre in this country and remained at the numero uno position. Led by a stellar team of business journalists, including Shereen Bhan, Latha Venkatesh, Anuj Singhal, Prashant Nair, and Sonia Shenoy, CNBC-TV18’s comprehensive coverage remains unrivaled. The channel stands as the preferred choice for market experts, corporate leaders, influencers, investors, and policymakers seeking in-depth insights into finance, business, economy, and more. The channel’s commitment to quality reporting has solidified its position as the go-to source for reliable, incisive, and timely information.

    CNBC TV-18 ‘s prime-time shows Bazaar, Closing Bell, and India Business Hour have informed and educated viewers day after day and night after night.

    As a purpose-driven brand, CNBC-TV18 has driven impactful initiatives, and been the thought leader for over two decades. It created the world longest running show on start-ups and entrepreneurship, the award-winning Young Turks, 22 years ago. It gave India its first dedicated auto show, Overdrive, its first A&M show, Storyboard, a dedicated show on Pharma & Healthcare, the Medicine Box, a show on all things tech, Tech At Work, the award-winning Mad About markets, a show that captures all things trending before they become the trend and so much more.

    More recently CNBC-TV18 launched Future.Female.Forward,- The Women’s Collective a campaign championing gender parity in the workplace. Also the marquee India Business Leader Awards’ celebrated it’s 19th edition by honoring exemplary leaders from the field of business, sports, and entertainment demonstrating our commitment to pursue and recognize excellence.

    The foray of the brand into the digital world has been recent but delivered on its DNA with over 65 million* viewers across the social media platforms and YouTube channel.

    The website CNBCTV18.com ensures the brand stays engaged with the audience -on TV, online, and on the move.

    Reflecting on the remarkable journey of the brand, CNBC-TV18 managing editor Shereen Bhan remarked, “Our milestone signifies the relentless pursuit of quality, a vision for the future, unswerving consistency, and a commitment to credibility. Our accountability stems from a firm dedication to our audience, and innovation remains our guiding light for embracing change.”

    As a multi-platform brand with a stronghold on both TV and Digital, CNBC-TV18 continues to evolve, adapting to the dynamic business world. The commitment to providing viewers with the news, analysis, and insights needed to navigate the complexities of today’s global economy remains unwavering.

    Here’s to CNBC-TV18, a legacy shaped by principles and dedicated to delivering excellence in every aspect of business journalism.

    *(Source – Crowdtangle, and SocialBlade November 2023)

  • CNN-News18 Indian of the Year 2023: Honoring titans shaping India’s economic progress

    CNN-News18 Indian of the Year 2023: Honoring titans shaping India’s economic progress

    Mumbai: In its 13 editions, the ‘CNN-News18 Indian of the Year’ (IOTY) awards will recognise exceptional contributions of remarkable individuals across seven categories – Business, Entertainment, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors.

    The nominees in the Business category are personalities who are playing a pivotal role in propelling India’s economic growth. The nominees include N Chandrasekaran (chairperson, Tata Sons), Sanjiv Puri (managing director, ITC), Dinesh Khara (chairperson, State Bank of India), Sunil Vachani (founder & chairman, Dixon Technologies) and Sandeep Bakhshi (CEO, ICICI Bank).

    Under the leadership of N Chandrasekaran, Tata Sons has witnessed a recovery and comeback in key businesses such as Steel and Auto. He consolidated the leadership in the aviation sector through the Air India acquisition, and the company is now investing in semiconductors, is a manufacturer for Apple and has entered into a tie-up with Nvidia for AI. N Chandrasekaran today oversees 30 companies across ten verticals, operating in more than 100 countries with a collective revenue of $150 billion (Rs 12 trillion), in 2022-23, employing over one million people.

    Leading one of India’s diversified conglomerates, Sanjiv Puri has been at the forefront of steering ITC towards sustainable growth and innovation. The demerger of ITC hotels and acquisitions in the D2C and digital space has paid off for the company. ITC expanded with 18 new hotels in the last 16 months, focusing on tier 2 cities. It also consolidated agro, foods, and hospitality for a significant push in millets.

    Recognized for his astute leadership at the helm of India’s largest bank, Dinesh Khara has played a crucial role in steering the State Bank of India through a dynamic economic arena. In the first quarter (Q1) of the ongoing financial year (FY) 2023-24, SBI’s net profit stood at Rs. 18,736 cr. Recently, Centre extended his tenure till August 2024. SBI’s asset quality has improved, its costs are under control and the share of safe and secure retail assets have also increased.

    Sunil Vachani is a trailblazer in the electronics manufacturing sector and a torchbearer of the Make in India initiative. He has transformed Dixon into a powerhouse in electronics manufacturing, earning it the moniker of India’s Foxconn. This success story is poised to unfold for years to come. In just six years, the company’s workforce has surged from 1,500 to 25,000 employees, with projections reaching around 35,000 within a year.

    Sandeep Bakhshi led a remarkable turnaround for ICICI Bank after Chanda Kochhar’s arrest and indictment. He cleaned up the loan book and ramped up the digital game for the bank. When he took over ICICI Bank in 2018, the share price of the bank on BSE was Rs 313.35 per piece, which has reached over Rs 900 and growing, an indication that the investors have reposed faith in the management of the bank. ICICI Bank on October 21 registered 35.7 per cent year-on-year growth in standalone profit and a 24% rise in net interest income in the July-September quarter of the fiscal year 2023-24 (Q2), with a significant fall in bad loan provisions.

    ‘CNN-News18 Indian of the Year’ has a rich legacy of honouring exceptional individuals across various fields. The 2023 winners will be revealed at the star-studded grand awards ceremony in January 2024.

    Past winners in the Business category include names like Ratan Tata, Aditya Puri, Rajiv Bajaj, Kumar Mangalam Birla and Uday Kotak, to name a few.

    This year, the winner selection process will combine expert judgment and public voting, with 50 per cent of the decision-making power given to the audience and the remaining 50 per cent entrusted to the jury. To cast your vote for your favourite Indian and more details regarding the awards,

    www.indianoftheyear.com.

  • News18 India’s exit poll coverage tops BARC ratings

    News18 India’s exit poll coverage tops BARC ratings

    Mumbai: The latest data released by the Broadcast Audience Research Council (BARC) has solidified News18 India’s number one position during the five-state exit polls for the assembly elections in Madhya Pradesh, Rajasthan, Telangana, Chhattisgarh, and Mizoram.

    During the crucial hours of the exit poll results, News18 India secured 5,472 AMA’000s, positioning itself as the top choice among viewers for comprehensive Exit Poll coverage. (Source: BARC | Metric: AMA’000s | TG: NCCS All 15+ | Period: Wk 48’23, 30th Nov, 1730-2400 Hrs | Market: HSM | 14 channels considered)

    Asserting its dominance throughout the day, News18 India retained the spotlight with 10,194 AMA’000.

    On the counting day across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana, News18 Rajasthan’s live YouTube stream commanded an exceptional 706k concurrent views (Source: Playboard live concurrent on YouTube, 3rd December, 9 am to 12 pm*peak – concurrent numbers), setting a new standard for digital engagement. News18 MP-Chhattisgarh achieved a remarkable 130k concurrent views during the pivotal counting hours. (Source: Playboard live concurrent on YouTube, 3rd December, 11:30 am)

    BARC data on the assembly elections counting day released on Thursday, 3 December 2023, and News18 India stands poised to further solidify its position as the unrivaled leader in viewership and comprehensive coverage.

    With the most robust lineup of prime time shows and anchors in the news genre, News18 Network presents shows that offer unmatched perspective with authentic, comprehensible news. The network’s regional portfolio also stands as the largest in the country and has established leadership across regions in India.
     

  • Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Mumbai: The Pro Kabaddi League is redefining the fusion of entertainment and sports with an unparalleled experience for fans, by bringing together the top entertainment celebs with the zenith of kabaddi excellence. A galaxy of stars, including Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar, have graced various promos and social media posts, sparking impassioned support from fans for their favourite teams and embodying the true essence of the PKL. The star-studded lineup continues with the much-awaited stadium visits from Manoj Bajpayee in Ahmedabad on 7 December 2023, and Sudeep Kichcha in Bangalore on 8 December 2023, infusing an extra layer of stardom into the already intense on-court action as the tournament progresses.

    In a promo released by Star Sports, the dynamic duo of Vicky Kaushal and Tara Sutaria come together to share their enthusiasm for the passion and excitement that only the Pro Kabaddi League can deliver. Tara Sutaria draws parallels between the game of kabaddi and life said “When difficulties are in front of you, don’t be scared, fight your fears! No matter who is in front of you, don’t fear, that’s the spirit of Kabaddi!.” Meanwhile, Vicky Kaushal expresses his affection for the homegrown sport of kabaddi and passionately cheers for his favourite heroes, Telugu Titans’ captain Pawan Sehrawat and UP Yoddhas’ captain Pardeep Narwal. He said “They are the heroes of Kabaddi. And they alone can take on seven players. Passion that doesn’t let them give up till the last second. They keep fighting till the last gasp. And Kabaddi is India’s game, India’s game of the soil. Kabaddi runs in everyone’s blood.”