ITV

Category: TV Channels

  • How has the Indian viewer of long-content evolved?

    How has the Indian viewer of long-content evolved?

    Mumbai: A decade ago, Indian television was dominated by soap operas and family dramas. The limited choice and often repetitive content left viewers wanting more. This frustration paved the way for the streaming revolution. Platforms like Netflix, Amazon Prime, Disney+ Hotstar, and others entered the Indian market, offering a plethora of options across genres and languages.

    The Indian viewers, once bound by rigid TV schedules, suddenly had the freedom to watch what they wanted, when they wanted. This marked the beginning of a seismic shift in the consumption of long-form content. The audience was no longer tethered to the living room; they could watch their favourite shows and movies on their smartphones, tablets, or laptops. One of the most significant changes in the Indian viewer’s preferences has been the diversification of content. While family dramas and sitcoms still hold a special place in our hearts, viewers have grown more inclined towards exploring diverse genres. Crime thrillers, historical dramas, sci-fi series, and international content have found a dedicated fan base. Here are some more evolutions of the long form content consumer

    Nuanced storytelling

    The long form content viewer today has broken away from traditional, run of the mill concepts which were mass favourites. Traditional entertainment often followed familiar and predictable formulas. For example, many television shows and movies relied on standard plotlines, character archetypes, and storytelling techniques that had proven successful. Today more and more viewers are shifting are demanding nuanced and complex storylines to keep them hooked. This means they want narratives that challenge them intellectually, emotionally, and morally. They want characters with depth and development, intricate plot twists, and thought-provoking themes. This demand has led to the creation of content that explores a wide range of topics and genres.

    Binge watching

    Binge-watching has transformed the way audiences consume content. In the past, viewers were limited by TV schedules and movie timings, but now, with long-form content readily accessible, binge-watching has become a common phenomenon. It involves viewers becoming deeply engrossed in a show, series, or movie, often watching multiple seasons or episodes in one sitting due to content availability. Many proudly admit to being binge-watchers. This surge in binge-watching has created a higher demand for content, as consumption accelerates, prompting content creators to produce more to meet viewers’ insatiable appetite for continuous, immersive storytelling

    Watching content from different regions

    Most long form content had restricted distribution due to language issues. However, today, global accessibility, including subtitles and dubbing, has cultivated enthusiastic fans worldwide. The popularity of Turkish serials and K-dramas in India stands testament to this fact. The pandemic accelerated language-agnostic viewing as viewers sought compelling content through digital streaming, uncovering gems from various regions. Now, the focus is on the content’s concept and storyline, transcending language and cultural origins. This shift has expanded markets for long-form content creators.

    Passive to active consumers

    Today’s social media natives aren’t passive consumers of long-form content; they’re active and engaged fans. They form fan clubs, create pages for celebrities and characters, drive trending hashtags, and participate in content discussions on platforms like Reddit. This involvement sparks spin-offs, alternate storylines, and direct feedback loops with writers, influencing the creative process

    Over the years, the Indian viewer’s journey has undergone a remarkable transformation, as they have played a pivotal role in shaping and driving numerous changes within the long form content market.

    The author of this article is Creative Viibe founder Santosh Kher.

  • NDTV Profit Launches with dynamic ‘We All Love Money’campaign

    NDTV Profit Launches with dynamic ‘We All Love Money’campaign

    Mumbai: The NDTV network has announced the launch of the new NDTV Profit (TV channel + digital platforms) with a bang last Friday. Ahigh-impact campaign titled: ‘We All Love Money,’conceptualised around how no one disagrees on whether they like money, and how NDTV Profit is all about helping Indians profit from their investments, announced the launch to the world.

    The campaign was splashed on the front pages of the top financial newspapers as well as hoardings in major cities, and on digital.

    The launch featured a star-studded line-up, including prominent celebrities and top leaders from the financial industry and markets. The day commenced with the sounding of the BSE bell at NDTV Profit’s swanky new Mumbai office, by actor and entrepreneur Kriti Sanon—symbolising the beginning of the day’s trading activities.

    Speaking to NDTV Profit’s Executive Editors Niraj Shah and Tamanna Inamdar, Sanon delved into her skincare venture, Hyphen, underscoring her mission to simplify skincare routines. She emphasised Hyphen’s dedication to affordability, advocating the notion that effective products need not come with a hefty price tag.

    Drawing a parallel between skincare and stock choices, the narrative pointed out that, just as expensive stocks may not be the best, NDTV Profit aims to furnish insights supported by research and data to assist users in finding real value in their financial decisions. The channel’s launch campaign tagline, “We All Love Money,” thus aligns with its editorial philosophy centred around prosperity, growth, and abundance, recognising wealth creation as a primary objective for the new India.

    Vedanta chairman and founder Anil Agarwal was also seen attending the launch activities at the NDTV Profit offices. Speaking on the channel, he expressed optimism that NDTV Profit would become the voice of a billion people, emphasising the strong aspiration for investing even in rural India—another pointer to why ‘We All Love Money,’ works across India, and across economic and urban-rural divides. He envisioned NDTV Profit as a platform to help people create additional income through investment returns, once again aligning with the channel’s tagline.

    Later that afternoon, NDTV Profit hosted the India Unlimited Summit in a gathering of the Who’s Who of India Inc., with captains of Indian industry part of the launch.Stalwarts like Uday Kotak, founder of Kotak Mahindra Bank;Ramesh Damani, veteran investor and chairman of Avenue Supermarts; Ashish Chauhan, MD & CEO, NSE, and Raamdeo Agrawal, chairman of Motilal Oswal, participated in the ceremonial lamp lighting and marked the beginning of the official launch by ringing the NSE bell that marked the close of trading for the day.

    Uday Kotak expressed hope that NDTV Profit would catalyse the nation’s transformation from a country of savers to investors, while Amitabh Chaudhary, MD & CEO of Axis Bank encouraged NDTV Profit to build on India’s growing aspirations.

    Digital infrastructure’s role in facilitating growth and profits was underscored by Bharti Enterprises founder Sunil Bharti Mittal who also highlighted the significant contribution of digital activities to the GDP and predicted further growth, and a great future.

    Market veterans also predicted a bullish outlook for Indian markets at the event, with Raamdeo Agrawal anticipating the Nifty 50 would surpass 50,000 by 2031. Madhusudan Kela echoed this optimism, attributing it to a stable government, a progressive election mandate, and keen foreign investor interest.

    Following the close of market activities, a grand launch party cheered NDTV Profit’s launch, featuring live music and the presence of media agency leaders and industry CMOs, all joining in the celebration of the brand’s commitment to helping audiences make informed financial decisions.
     

  • Manorama News associates with Voter’s Mood Research for an extensive opinion poll ahead of 2024 Lok Sabha Elections

    Manorama News associates with Voter’s Mood Research for an extensive opinion poll ahead of 2024 Lok Sabha Elections

    Mumbai: In a significant move towards understanding the pulse of the Kerala voters, Manorama News has associated with Voter’s Mood Research (VMR) for an extensive opinion poll, ahead of the upcoming 2024 Lok Sabha Elections. With a mammoth sample size of 28,000 participants, this survey is set to be the largest of its kind in Kerala, aiming to capture the detailed nuances of the public’s opinions regarding local and national politics.

    Renowned for its precision, accuracy, and remarkable proximity to live results in the past two State Assembly Elections, Manorama News has earned a reputation for delivering insightful and reliable opinion polls. The forthcoming poll, the first in a series of three, is set to become a clinical parameter for the public, offering a valuable tool for introspection into their voting choices.

    Manorama News has a track record of delivering accurate results, as demonstrated by its close alignment with the final outcomes in both the 2021 and 2016 Kerala State Assembly elections and the 2019 Lok Sabha elections. The channel’s commitment to precision and reliability positions this opinion poll as a benchmark for understanding public sentiment, setting the stage for informed and enlightened decision-making among voters.

    Scheduled to be broadcast on television from 11 December to 13 December over three consecutive days, from 8 pm to 10 pm, the opinion poll promises to be an engaging and informative spectacle for viewers. The survey will chronicle over various topics like performance of the central government and the state government, factors that can influence the upcoming Lok Sabha elections, evaluation of member of parliaments etc.  Leading the panel will be the prime anchors of Manorama News including Johny Lukose, Shibu Joseph, Shani Prabhakaran, and Ayyappadas.    

  • ZEE Biskope innovates with Ghar Duariya Birthday Lahariya

    ZEE Biskope innovates with Ghar Duariya Birthday Lahariya

    Mumbai: In its inaugural week, ZEE Biskope quickly became the dominant force in the market, elevating the presentation of a movie channel in the Bhojiwood genre like never before. The channel not only set several industry standards but also positioned itself as a pioneering influencer within the category. Through blockbuster premieres, carefully curated movie festivals, and innovative viewer engagement initiatives, ZEE Biskope has established its status as a proven preferred brand. The brand has brought multiple initiatives that the Bhojpuri market has never been exposed to and hence proved to be a thought leader throughout its remarkable journey. As the brand commemorates its fourth anniversary on 21 December, it’s time to thank the viewers for showering their love and blessings on the much-loved family entertainer in Bhojiwood. With much gratitude, ZEE Biskope is all set to continue its promise of delivering category-first initiatives to the Bhojpuri audience. The channel launches Ghar Duariya’s Birthday Lahariya – a campaign that celebrates the outstanding journey of the channel with its ardent viewers. For the first time in the history of Bhojiwood, a brand will reach directly in-person to the viewer’s house along with Bhojiwood’s superstar Arvind Akela Kallu to celebrate the brand’s fourth birthday along with the viewer families. The association of the viewers with the brand goes way notches higher with this initiative where the distance between the reel and the real world diminishes and the viewer becomes a part of the brand family. Read along to know how the brand plans this unique initiative.

    Viewers are invited to watch the prime-time movie on ZEE Biskope between 6 – 9 pm from 10 to 16 December. A question will be flashed during the movie that will have four answer options. Viewers need to give a missed call on 8563856307. Upon call back, they need to choose the right answer options in the IVR. The campaign running for a week will have seven winners who will have the great opportunity to host Arvind Akela Kallu while he celebrates ZEE Biskope’s birthday with the viewer families. The celebration at the viewer’s home will include an array of activities such as games, dance, candid conversations with the family, cake cutting, and an abundance of fun with the entire family. This unique initiative aims to bring the magic of Bhojiwood directly to the homes of ZEE Biskope’s dedicated viewers.

    On the brand’s birthday i.e., 21 December, ZEE Biskope will broadcast a special 30-minute episode between 6:00 pm and 6:30 pm anchored by Arvind Akela Kallu. This show will encapsulate the essence of the celebration that ZEE Biskope had with all the seven viewer families, providing a comprehensive and entertaining overview of the fun, frolic & merriment that the Biskope lovers truly deserved.

    Speaking about this unique initiative, ZEEL chief cluster officer – East Samrat Ghosh said, “ZEE Biskope has undoubtedly been a thought leader for introducing distinctive and groundbreaking marketing initiatives, setting precedents in the Bhojpuri category. Even this time, the brand extends its innovative approach to its birthday campaign. Ghar Duariya’s Birthday Lahariya initiative is a testament to our commitment in creating immersive experiences for our viewers. The campaign’s TV- -Ground – TV route not just gratifies viewers for watching Biskope but even brings Bhojiwood right into their homes and then showcases the celebration with viewer families to the world. Its specially designed to ensure not just the brand but even its associate partners also have a one-on-one bond with the esteemed viewers. Given its unique format where viewers will experience brand up close and personal, it’s expected to drive positive results for us.”

    ZEEL chief channel officer – Bhojpuri Cluster Amarpreet Singh Saini added, “In the Bhojpuri heartland, our viewers are regarded not only as spectators but as integral members of our extended family. As we rejoice four years of Bhojiwood magic by brand Biskope, we continue to live up to our promise of bringing category-first concepts to our viewers. This initiative is an opportunity to foster deeper connections, meaningful association, and preserve enduring memories with our viewers. Through this campaign, we endeavour to showcase the true family-oriented character of Biskope with a personal touch. There could be no better way of saying ‘Thank You’ to our viewers who have so dearly endorsed our remarkable journey.” 

  • Zee Entertainment Targets 80 per cent plus prime-time viewership in the Telugu market.

    Zee Entertainment Targets 80 per cent plus prime-time viewership in the Telugu market.

    Mumbai: Media and entertainment company Zee Entertainment Enterprises Ltd aims to corner more than 80 per cent of prime-time television viewership in the Telugu market, as the overall southern territory emerges as its fastest-growing cluster within the television business, a senior company executive said. The company, which decided to tell more positive, women-centric stories post-COVID, operates 14 channels across the Tamil, Telugu, Kannada and Malayalam regions, and commands a 17 per cent market share in the south currently.

    “Southern markets like their content, be it movies or television. The average time spent per user is highest in the south and our effort, since our entry 18 years ago, has been to understand where the viewer is moving and juxtapose that into our content,”  Zee South chief cluster officer Siju Prabhakaran said in an interview. While the digital infrastructure improves and the region continues to see high penetration of mobile phones and the Internet, television will remain the first call of entertainment, the company believe.

    He added that the combined Zee-Sony entity (the merger deadline is 21 December) could have six to seven shows in the top ten in the Telugu market, besides an 80 per cent plus prime-time viewership share, which should be good news for advertisers. FMCG companies are particularly keen on the Andhra Pradesh and Telangana market.

    Also, retail, e-commerce and banking categories are emerging across the south, which also has the unique advantage of several local brands. “Television provides reach at the right cost and is here to stay. Business may not grow like it did 10-15 years ago, but the pace will remain steady,” he said.

    To be sure, concrete themes are emerging in the south Indian TV market, said Zee Telugu and Zee Keralam chief content officer  Anuradha Gudur. In the Telugu market, for instance, more males have entered the fold of TV viewing post covid and overall, there is demand for positive stories and stronger female characters. Prime-time viewership for Zee Telugu has grown by 38per cent in the year to October 2023.

    Two shows—Trinayani, about a woman who can predict the future, and Prema Entha Madhuram, which revolves around the love story of a middle-aged businessman and a young woman—have clocked in over ten television rating points.

    Zee Telugu, which ranks second in the market, commands a 33 per cent share, while Zee Tamil has registered a 20 per cent market share, despite the presence of legacy players like Sun TV. Zee Keralam, launched in 2018, has reached the number two position, while Zee Kannada ranks one in the market.

    Prabhakaran also pointed to the advantages of cross-pollination that a network like Zee enjoys. For example, Trinayani, a supernatural fiction television series on Zee Telugu, has been adapted from the eponymous Bengali language television series, which had been aired on Zee Bangla.

    The growth of digital media has also spelt good news for networks such as Zee that have benefited from streaming catch-up television content online.

    “Digital provides viewers with convenience and is growing. The second television set phenomenon has been replaced by OTT, and we see a lot of consumption taking place on connected TV sets,” Prabhakaran said, adding that while the company has brought out web originals in Tamil and Telugu, these are early days for the southern OTT market that is waiting to explode in the coming years.

    Sony Pictures Networks India Zee Entertainment Enterprises (ZEEL) are facing hurdles in finalising their proposed merger due to a deadlock over leadership arrangements for the $10-bn merged entity, reports said.

  • Zee Business and WION triumph at NT Awards 2023, sets a new standard for excellence

    Zee Business and WION triumph at NT Awards 2023, sets a new standard for excellence

    Mumbai: Zee Business and WION, the flagship channels of Zee Media Corporation Ltd (ZMCL), have emerged as unrivalled leaders at the NT Awards 2023 and secured a remarkable total of 17 wins across diverse categories. This stellar achievement not only cements their leadership position but also highlights their unwavering commitment to delivering impactful and innovative content.

    Zee Business, a frontrunner in the industry, clinched a victory in five significant categories, showcasing its industry prowess. The compelling ‘Budget – Shining India’ promo secured the prestigious ‘Promo for a Show’ award, while the informative daily news bulletin ‘India 360’ earned the ‘Daily News Bulletin’ award. The thought-provoking ‘News Par Views’ was recognized with the ‘Business Talk Show’ award, and the ground-breaking ‘Budget Metaverse’ was honoured with the coveted ‘Technological Innovation in News Television’ award.

    Meanwhile, WION, the global news network, also celebrated a dozen wins spanning diverse categories, showcasing its global appeal and relevance. The impactful ‘World at War’ secured the ‘Current Affairs Special’ award, the engaging ‘WION Sports’ earned the ‘Sports News Show’ award, and the captivating ‘The Good Life’ clinched the ‘Lifestyle and Fashion News Show’  award and many more. The efficient team of journalists and a series of prime-time shows present reliable reportage of unfiltered truth, unleashing the on-ground reality for a globalized united world.

    WION and Zee Business chief business officer Madhu Soman expressed his enthusiasm, saying, “Zee Business and WION have been successfully setting new standards of excellence, and we will continue pushing the boundaries. We go beyond headlines, and these awards motivate us to keep delivering news that not only informs but also resonates with the hearts and minds of our audience. In a rapidly evolving media landscape, these awards validate our strategic approach and commitment to staying at the forefront of news and storytelling.”

    ZMCL marketing head Anindya Khare further added, “Our success at the NT Awards is a testament to the collaborative efforts of our talented teams and our unwavering commitment to quality journalism. As we celebrate these wins, we look forward to continually innovating, exploring new horizons, and ensuring that we remain synonymous with excellence in news and content creation.”

    Zee Business and WION remain steadfast in their commitment to providing the global audience with news that goes beyond headlines, resonating with hearts and minds.

  • WPL 2024 Auction: Good bowling side wins you competition, says skipper Smriti Mandhana

    WPL 2024 Auction: Good bowling side wins you competition, says skipper Smriti Mandhana

    Mumbai: Royal Challengers Bangalore (RCB) found the right balance with their well thought out acquisitions at the Women’s Premier League (WPL) 2024 Player Auction held in Mumbai on Saturday.

    RCB’s seven bids to fill the vacant spots and form a bold squad for the upcoming season were the result of extensive planning and strategy by the proficient backroom staff — which  includes head coach Luke Williams, assistant head coach and head of scouting Malolan Rangarajan — with some crucial tactical inputs from skipper Smriti Mandhana.

    Mandhana expressed her delight over auction picks and said the planning for the auction began after the first season only and they were keen to focus more on experienced bowlers who have bowled in Indian conditions.

    The team secured one of the country’s most experienced spinners and Khel Ratna awardee Ekta Bisht (₹60 lakh), who is first Indian woman to take a hat-trick in the T20 Internationals. They further added pace into their attack by picking England’s Kate Cross (₹30 lakh) and young Indian all-rounder Simran Bahadur (₹30 lakh).

    As part of RCB’s commitment to provide a platform for local young talents, they picked a promising domestic all-rounder Shubha Satheesh (₹10 lakh) from Bengaluru before adding 2016 Women’s Asia Cup-winner S Meghana (₹30 lakh) into the squad. Australian spin all-rounders Georgia Wareham (₹40 lakh) and Sophie Molineux (₹30 lakh) were the other two foreign acquisitions of the franchise to complete a strong 18-member squad.

    Talking about the auction and the selection of players, RCB, head & VP Rajesh V Menon said, “There are no shortcuts to building a team. You make the foundation brick by brick every season. We had lots of learnings from last year, and our main objective was to take those learnings into the auction, plug those gaps, and build a squad that would give us outstanding balance and flexibility to play in any conditions”

    RCB, known for its Play Bold philosophy, not only snatched players who are good with the ball, but also those who are skilful with the bat as well.

    “Bowling is definitely very important in T20s and a good bowling side wins you competition and this year we were looking to strengthen our spin unit and also look for overseas pacers who can complement Renuka [Singh] well. We have Kate Cross now and I think she will complement Renuka well in the power play with both swinging the other way. And with Molineux and Wareham, the bowling looks very experienced. Plus we have the likes of Shreyanka [Patil] and also [Sophie] Devine and [Ellyse] Perry,” said Mandhana.

    Further explaining RCB’s approach and strategy behind the auction, the assistant head coach and head of scouting, Malolan said: “One of the things RCB did really well is to have strong Indian domestic core in Mandhana, Richa Ghosh, Renuka Singh, Kanika Ahuja and Shreyanka Patil, who form potentially your top five starters in the playing eleven, we have of a very good Indian core. Now, you add to that Sophie Devine, Ellyse Perry and Heather Knight, you have one half of the puzzle already sorted. We had a very focused approach to our auction as to how we can better this team with the options available out there. Our focus was to get a well-balanced bowling unit which can perform under any conditions we may encounter.”

  • News9 Plus’ investigative documentary reveals Indian Diplomat Ravindra Mhatre’s killer 40 years after murder

    News9 Plus’ investigative documentary reveals Indian Diplomat Ravindra Mhatre’s killer 40 years after murder

    Mumbai: In what could be termed as the biggest revelation of 2023, News9Plus Investigation has tracked the murderer of Indian diplomat Ravindra Mhatre nearly 40 years after his brutal killing in Birmingham of United Kingdom.

    Ravindra Mhatre was an Assistant Commissioner in India’s Consulate at Birmingham. On 3 February 1984, four terrorists abducted him from outside his office. The next morning, an unknown group called Kashmir Liberation Army (KLA), claimed responsibility for the abduction.

    The abductors demanded the release of terrorist Maqbool Butt from New Delhi’s Tihar Jail and nine others, along with one million pounds as ransom. On the evening of 5 February, a motorist found Mhatre’s body with two gunshot wounds on his head. Fearing that their plan could fail any moment, the abductors had assassinated Mhatre in cold blood.

    “Both the UK and India failed to bring the killer of Ravindra Mhatre to justice. That is the reason we had to step in and do their job, even if four decades later,” said Aditya Raj Kaul.

    News9Plus investigation traced the killer of Ravindra Mhatre, identified as Malik Massarat, in Kotli of Pakistan Occupied Kashmir (PoK).

    “Our investigation hit a lot of roadblocks but finally we were able to corroborate from multiple sources location and present state of the terrorist Malik Massarat who lives a shadowy life in Kotli of PoK since last 40 years. He fears even today that he would be arrested or killed for the killing he committed in 1984. Yet now that UK and Indian Government have the names, witnesses, evidence and location, the ball is in their court to act or remain a mute spectator as before”, Aditya Raj Kaul who interviewed two witnesses added.

    “I can confirm that the order to kill Ravindra Mhatre was given by Amanullah Khan. He was the Chairman of Jammu & Kashmir Liberation Front (JKLF). Khan felt that Police would be able to arrest the arrest the kidnappers and that would disgrace the JKLF, hence a new identity of KLF was given to the kidnappers”, said JKLF former secretary general Shabir Chaudhary in an interview from UK.

    “Masarat Iqbal was involved in this abduction. He was Amnullah Khan’s tenant. He called Amanullah Khan and told him that Police could be reaching them soon, what should we do? Amanullah Khan told him in front of me, ‘Shoot him Dead and dispose off the body’. I opposed Amanullah and told him not to kill this innocent man”, revealed Hashim Qureshi, a close associate of Amanullah Khan and India’s first hijacker of the Ganga Aircraft in 1971.

    For the last few months, Indian diplomats in the United States and Canada have been receiving death threats from designated Khalistani terrorists. Death threats to our envoys cannot be taken lightly. The ongoing investigation of News9Plus began tracking the trail of intimidation. It led us to the sensational and yet unsolved murder of an Indian diplomat in the United Kingdom 40 years ago.

    External affairs minister Dr. Subrahmanyam Jaishankar had denounced the “atmosphere of intimidation” against Indian diplomats in Canada.

    News9 Plus investigation spread across months also revealed a failed attempt to assassinate a former Indian Prime Minister in the UK and a conspiracy to kill a former Indian ambassador to France in 1985-86.

    “This is a story that we should all feel touched by because what happened to him could have happened to anybody. It happened to an Indian diplomat, and it happened in this country. When people think that this was just one incident, I want them to remember that this has a grave implication for the way diplomats are treated and looked after worldwide,” said Vikram Doraiswami, India’s High Commissioner to the UK.

    Ravindra Mhatre’s daughter Asha D’souza wants the killers to be brought to justice. “I wouldn’t advocate killing anybody, but have a trial, and then convict that person so that people know what they’ve done.”

    Watch the two-part documentary here: https://www.news9plus.com/webseries/murder-of-an-indian-diplomat

  • Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Mumbai: Sony BBC Earth, a trailblazer in the realm of factual entertainment, brings forth an innovation in the metaverse space. Recognised for its awe-inspiring content and compelling storytelling, the channel is poised to redefine engagement by integrating its brand promise of making people ‘Feel Alive’ with fascinating virtual worlds.

    The brand has developed two virtual worlds offering an unparalleled journey into the metaverse. Sony BBC Earth is giving viewers an opportunity to step into the polar region and witness the breath-taking Aurora lights, inhabited by enchanting beings like penguins, seals, and polar bears. Tropical rainforest gives a chance to take a walk through alongside the lush green canopy teeming with exotic animals such as the Toucan, Cheetah, Crocodile, and Jackal. The brand is offering a virtual expedition alongside captivating creatures, offering a unique opportunity to experience the wild within the confines of the city.

    Sony BBC Earth in collaboration with The Little Flea Market is extending the metaverse experience to people of all ages. It promises a visual extravaganza, and an immersive adventure, providing attendees with an experience like never before.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain: “Sony BBC Earth’s promise of making viewers ‘feel alive’ goes beyond the content that we showcase. By creating some of the most pristine and inaccessible terrains on Metaverse, we are glad to offer an opportunity to experience the wonders of the world like never before. This is a testimony to both our technical prowess as well as commitment towards creating experiences that take people closer to the nature.”

    Scheduled for the 8, 9, and 10 December 2023, from 3:00 pm to 11:00 pm, at the MMRDA Grounds, BKC, Mumbai, the Sony BBC Earth metaverse kiosk is all set to curate unique and eclectic experiences.

  • Winners announced for Sony BBC Earth’s ‘Earth In Focus’ photography

    Winners announced for Sony BBC Earth’s ‘Earth In Focus’ photography

    Mumbai: In a resounding success, Sony BBC Earth concludes the third edition of ‘Earth In Focus’, a month-long photography contest that beckoned participants of all skill levels to encapsulate the essence of India through the art of photography. The contest, featuring subcategories such as Wildlife, Portraits, and Monuments, received an astounding 6030 entries, with an impressive 124,490 votes during the public voting phase.

    The category winners and top 15 photographers were selected by eminent photographer and industry stalwart Supreet Sahoo. Arun Kumar, Luqmaan Zeerak, and Dhruv Shilpi emerged as the winners in the Monuments, Portraits, and Wildlife categories, respectively. They will be honoured with a SONY ZV-1F Vlog Camera along with getting a chance to feature on the Sony BBC Earth channel.

    Furthermore, the top 15 photographers across the three categories will receive an exclusive opportunity to refine their craft under the guidance of Supreet Sahoo. The contest was promoted with a host of engaging activities with Phoenix Market City, Kurla as the on-ground partner. It added a vibrant dimension to the contest, fostering community participation. With doodle walls set up for people to colour the same and day-long workshops on tips and tricks to mastering the doodle skills, the event was a well-received by people of all ages. Also, a workshop on photography was organised where people were taken through the basics of photography and lights. The contest timeline, from entry submission to judges review, culminated in the eagerly awaited winner announcement in the first week of December.

    For further details about ‘Earth In Focus’, including submission guidelines and updates,

    Please visit https://www.sonybbcearth.com/Earthinfocus/. Each participant had the opportunity to vote for three entries, one under each category.