ITV

Category: TV Channels

  • Prisma AI partners with Jaipur Pink Panthers

    Prisma AI partners with Jaipur Pink Panthers

    Mumbai: Fusing the excitement of homegrown sports with the power of cutting-edge technology that is made in India, Prisma AI announced a partnership with the Jaipur Pink Panthers, the professional Pro-Kabaddi League team.

    The partnership aims to introduce a next-generation ticketing system powered by Prisma AI’s verification platform Veri5 that allows audiences to enter using facial recognition technology instead of a QR code, making the tedious task of entering the stadiums quick and hassle-free. It also adds a layer of AI-powered security enhancements for the fans and the organizers.

    By deploying Prisma AI’s unique visual AI algorithms, the system effectively helps minimize large crowds and wait times accompanying any sporting event, allowing for quick and efficient access and elevating the stadium experience for fans, teams, and organizers.

    A turning point in the Pro-Kabaddi League, this fusion of technology and sports will be the first time a global Indian AI company will collaborate with an Indian sporting team to deliver an unrivalled experience.

    As part of the partnership, Prisma AI is closely working with the Jaipur Pink Panthers team and paytm insider to bring the power of computer vision to drive fan engagement and access to the venues for a seamless and secure experience.

    Jaipur Pink Panthers owner Abhishek Bachchan said, “Our collaboration with Prisma AI marks a groundbreaking phase in sports technology. This partnership reflects Jaipur Pink Panthers’ dedication to adopting technological advancements for the betterment of our devoted fan base.”

    Prisma AI chairman and group CEO Dr Shreeram Iyer said, “As an Indian company, we take great pride in collaborating with the Jaipur Pink Panthers, representing a sport deeply embedded in our country’s culture. Our partnership aims to utilize computer vision for an improved in-stadium fan experience, streamlined venue access, and enhanced venue security.”

    The Gratitude Company founder and Prisma AI advisor Juspreet Singh Walia said, “We are thrilled to announce the exciting collaboration between Jaipur Pink Panthers and Prisma AI. This partnership signifies a strategic alliance between two innovative forces in sports and technology. Together, we aim to redefine the landscape of fan engagement and performance analytics.

  • Star Sports seeking a marginal increase in ad rates for IPL’24

    Star Sports seeking a marginal increase in ad rates for IPL’24

     Mumbai: 1.      Star Sports seeking a marginal increase in ad rates for IPL’24 (16.4lakhs vs 16lakhs – SD/HD combined) in spite of historic IPL in terms tremendous growth in reach (36 per cent) and ratings (30 per cent )

    (Source: Reach: BARC 2+ All India | Ratings: BARC M15+ AB Urban Pay)

    2. Compared to LY, SD rates have grown from 12 lakh to 12.8 lakhs considering 30 per cent growth in ratings/ reach growth of 36 per cent and extremely efficient CPM 60 (almost half of digital)

    3. Considering market trend of premiumization and more brands looking for mid/ premium audiences, Disney Star has lowered the entry cost for HD audiences from 5.9lakhs to 5.5lakhs/ 10 secs. This is in-spite of massive growth in HD reach (3.8X growth in reach vs 2023), making HD accessible to larger client-base of India.

    Source: HD Reach – BARC 2+ All India

    4. Overall, it looks like TV rates offer a much better efficiency/ CPM. TV delivers 3X scale brand impact and ROI for brands e.g. (attached)

       * Rate for Mobile/Web is 16 lakhs, when compared to this SD rates on TV are 12.8 Lakhs – 20 per cent lower rates and 3X higher scale and impact

       * CTV rates which offers a reach of around 50million is available at 6.5 lakhs compared to 5.5 lakhs for HD which reaches 150 mn viewers – 3X of CTV (Attached)

       * At a combined level, Digital rate is 22.5Lakh (Mobile + CTV) vs 16.5lakh (SD+HD) on Star Sports – 27 per cent lower – thereby increasing the efficiency by 3-4times at a combined All India level.

     

  • Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Mumbai : Disney Star Network, India’s one of the leading TV network has capped off another remarkable year, with its six Hindi movie channels – Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies and Star Gold Select ending the year 2023 on a winning note as the #1 Hindi Movies Network on TV. These channels have together garnered an impressive market share of 25 per cent in the Hindi Movies channel space.

    Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee said, “We are happy to conclude another remarkable year as the #1 Hindi Movies Network in the country. The success of our Hindi Movies Portfolio lies in our content strategy to deliver top-notch entertainment to our viewers. Our diverse mix of movie channels encompass an unmatched variety of films ranging from the premieres of the biggest blockbusters to high-concept movies with relevant social messages and timeless classics, collectively reaffirming our position as the preferred destination for exceptional cinematic experiences on television. We look forward to continuing our commitment to entertaining viewers with the choicest of exciting and engaging Hindi cinema across genres,”

    Backed by a clear brand promise, Disney Star’s Hindi Movies Network has an impressive collection of differentiated brands, each of which enjoys leadership in their respective segments. Star Gold, the go-to destination for Premieres of Blockbuster movies dominated the year once again by airing 3 out of the top 4 World TV Premieres  It has consistently aggregated an impressive average reach of 79 Mn viewers every week, closing the year as the highest reach platform and the leader in the Pay Movies category. The channel’s promise of presenting TV premieres of the latest mega blockbusters continued in 2023 with movies like Pathaan, Brahmāstra: Part One – Shiva, Rajini The Jailer and Ram Setu.

    Star Gold 2, the twin channel of Star Gold, is the second-highest reach platform on TV aggregating an average of 72 Mn audiences every week, consolidating Star Gold’s position as the No. 1 Hindi Movies Network in India.

    Star Gold Romance, India’s only channel exclusively dedicated to the romance genre launched on March 23. With movies such as Dilwale Dulhania Le Jayenge, Dil Toh Pagal Hai, Mohabbatein, 2 States, including highly acclaimed movies from South such as Sita Ramam & Fidaa and iconic titles from Hollywood such as Titanic, Disney’s Aladdin & Cinderella, and Star Gold Romance has won the hearts of audiences offering a unique space for love, warmth and feel-good romance.

    Star Gold Thrills was the most disruptive and successful channel launched in 2023. It has curated high-octane movies from genres like Thrills, Action & Adventure, Sci-fi, Horror and dubbed these movies in Hindi. Through this, it has introduced India to Hollywood’s world-class entertainment. The channel has notched up 57 per cent of male viewership, highest in its category. A well-rounded portfolio of franchises such as Marvel Studios’ Avengers, 20th Century Studios’ Avatar, Godzilla and The Chronicles of Narnia, has kept the viewers on the edge of their seats.

    Star Utsav Movies is amongst the leading movie channels on DD Free Dish with blockbuster movie premieres like Ram Setu, Cuttputlli and Babli Bouncer. The channel is also home to the biggest Bollywood movies like Laxmii, Rowdy Rathore, Singham, Total Dhamaal and Chup Chup Ke.

    With a robust value proposition and star-studded portfolio, Disney Star’s Hindi Movies network continues to entertain 378 million viewers (monthly reach) with top-quality entertainment and continues to be the preferred destination for movies on television.

    Source:

    [1] BARC | HSM U, MF 15-50 ABC | TV | 2023 | AMA (Mn)

    [2] BARC | HSM U, Univ | 2023

    [3] BARC | HSM U, Univ, TV + OOH* |2023

    [4] BARC | HSM U, MF 15-50 ABC | 2023

    [5] BARC | HSM U, Univ, TV + OOH* | 2023

    [6] BARC | HSM U, Univ, Week 16-52’23

    [7] BARC | HSM U+R | Universe | TV+OOH* | Week 49-52’23 | Cum Rch (Mn)

  • Hyeo Jin Moon joins Dandelooo as international sales & acquisitions manager

    Hyeo Jin Moon joins Dandelooo as international sales & acquisitions manager

    Mumbai: Emmy Award-winning French animation production and distribution company Dandelooo is delighted to announce the appointment of Hyeo Jin Moon as international sales & acquisitions manager.

    Hyeo Jin Moon will join the company with immediate effect and be responsible for acquisitions and all global distribution activities for Latin America, Asia, and Spain.  She reports to Emmanuèle Petry, producer and head of international.

    With experience in business development and digital marketing Hyeo Jin recently worked at French webtoon platform Delitoon (Paris) as narketing & editorial team leader and was responsible for partnership development and sales and rights management.  Prior to joining Delitoon she was deputy director at korea Creative Content Agency (KOCCA) and marketing manager at Kotra (Paris).

    Commenting on the appointment Emmanuèle Petry, producer and head of intern…

  • News18 lines up non-stop programming ahead of Ram Temple inauguration

    News18 lines up non-stop programming ahead of Ram Temple inauguration

    Mumbai : News18 India, the country’s number one Hindi news channel, is set to host a mega-celebration of the inauguration of Ram Temple with its special programming, titled ‘Shree Ram Mahaparv’.

    In the run up to the inauguration on 22 January, the channel has significantly enhanced its programming. News18 India’s popular show, ‘Bhaiyaji Kahin,’ will embark on a journey to Ayodhya, engaging with locals to capture the ground sentiment. A special 1 hour documentary, ‘Ramlala Virajman,’ will be aired on the channel, featuring stories related to Lord Ram from various places in Ayodhya.

    It will include insights from spiritual leaders such as Jagadguru Shri Ram Bhadracharya, Sadhvi Ritambhara, Jagadguru Mithilesh Nandini Sharan, Mahant Kamal Nayan Das, ShriDharacharya, among others.

    The channel is also creating a setup on the banks of Sarayu River in Ayodhya, referred to as ‘Ram ki Paidi,’ as well as other significant locations in Ayodhya, to deliver unmatched live programming starting January 18 on both TV and its digital platforms.

    Moreover, the channel will debut the News18 Ram Lalla Song, titled ‘Pranam Siya Ram,’ on this momentous occasion. Written by the renowned author of ‘The Hidden Hindu’ trilogy, Akshat Gupta, and performed by Siddharth and Shivam Mahadevan, the song serves as a melodious celebration of the inauguration of the Shree Ram Temple in Ayodhya.

    Several top leaders and politicians are also going to be on News18 India exclusively during this period. Through its ‘Ayodhya Yatra’ segment, News18 India will capture the on-going development and transformation of the city of Ayodhya. Additionally, the channel will mark the occasion with a distinctive assembly of renowned poets, through a ‘Kavi Sammelan’ that will give expression to the faith of millions in poetic verse making for truly compelling viewing.
    Besides the special shows, the inauguration coverage will feature the channel’s top anchors, who will host live shows from Ayodhya, along with multi-city coverage to capture sentiments from across the country.

    News18’s HSM channels will also participate in this extensive coverage led by News18 Uttar Pradesh / Uttarakhand, which will bring non-stop reports starting from Friday, January 19.

    Speaking on the special programming,  Network18 CEO – Hindi news Abhishek Singh said, “There is immense curiosity regarding each aspect of the temple and its construction; people genuinely want to know every intricate detail. And as India’s number one Hindi news channel, we are leading the charge to deliver comprehensive coverage from Ayodhya, ensuring an unparalleled viewer experience through our diverse programming line-up. Given the significant interest in the event, we anticipate a notable surge in viewership. Consequently, advertisers are expected to capitalize on the increased viewership and plan their marketing investments to leverage the surge in eyeballs for the channel.”

  • Indian Olympic Association partners with DreamSetGo as official travel partner

    Indian Olympic Association partners with DreamSetGo as official travel partner

    Mumbai: The Indian Olympic Association (IOA) is delighted to announce a groundbreaking partnership with DreamSetGo as the official travel partner for the Indian Olympic Delegation. This strategic collaboration aims to enhance the overall experience for the Indian delegation traveling to Paris next year to cheer and support the Indian Olympic Team.

    DreamSetGo, India’s premium sports experiences and travel platform, will play a pivotal role in providing comprehensive services to the Indian delegation, ensuring a seamless and unforgettable journey to Paris. The partnership encompasses all travel services and ground support in Paris through the duration of the Olympic Games with a focus on delivering world-class experiences for sports fans.

    As the official hospitality and travel partner to several renowned global rights holders to major sporting events, DreamSetGo brings unparalleled expertise and a proven track record in managing the travel and hospitality needs of sports fans on a global scale. This collaboration solidifies DreamSetGo’s commitment to delivering excellence in sports travel and hospitality.

    Indian Olympic Association president Dr PT Usha expressed her enthusiasm about the collaboration, stating, “We are excited to join forces with DreamSetGo for the upcoming marquee year. This partnership will undoubtedly elevate the experience for the Indian Olympic Delegation, providing them with top-notch services and ensuring their journey to support the Indian Olympic Team be both memorable and hassle-free.”

    DreamSetGo will leverage its extensive network and experience to make travelling to Paris in the summer a seamless and once-in-a-lifetime experience. They will provide the ground support that will aid in executing a successful campaign for the Indian Olympic Team.

    Speaking about the partnership with IOA, DreamSetGo founder and chief business officer Monish Shah said “We are honoured to partner with the Indian Olympic Association and hope to elevate the Olympic experience for hundreds of athletes, their families and various federations. From being a cricket-loving nation, India has transformed into one of the biggest consumers of international sports. As India emerges as a strong global sporting nation, DreamSetGo aims to enable Indians with end-to-end experiences, right from taking care of travel needs, and accommodations, to offering unique money-can’t-buy experiences. Travellers need not worry about anything along the way with us as their travel partner.”

  • First Move with Julia Chatterley returns to CNN International, with Asia focus

    First Move with Julia Chatterley returns to CNN International, with Asia focus

    Mumbai: First Move with Julia Chatterley will return to CNN International this month, with a new look, new format, and a new time – 6 pm ET/6 am HKT. From Monday, 29 January, the new show will dig into the big stories that will shape the day for viewers in Asia as they wake up, tapping into CNN’s network of correspondents around the globe, alongside news-making guests and expert analysis to provide a comprehensive briefing on what matters and why.

    Presented from CNN’s state-of-the-art headquarters in New York, First Move will take on a broad palate, covering news, finance, business, technology, AI, art, travel, fashion, sports & entertainment. It will also continue to explore the frontier science, cutting-edge technologies and innovations driving 21st-century societies while analysing their impact on the climate, health, wealth and geopolitical competition.

    Anchor, Julia Chatterley said: “Our vision for this major evolution of First Move is about providing a bridge from the West to the East. We’ll be using CNN’s global reach and our position in the world’s premier business and financial center to bring the biggest stories, the highest profile guests and the freshest content into an engaging, informative and entertaining package. We cannot wait to get started.”

    CNN SVP, international programming Meara Erdozain added: “We’re thrilled to bring Julia’s energy, deep knowledge of business, politics and tech, and her wealth of experience covering a wide range of stories to this important audience. Viewers in Asia will now be able to wake up to a vibrant show tailored to their needs as they start the day, and audiences elsewhere will also be able to enjoy the dynamic, comprehensive briefing that First Move does so well.”

     

  • Yuva Kabaddi Series rope in EaseMyTrip as title sponsor for Winter Edition 2023

    Yuva Kabaddi Series rope in EaseMyTrip as title sponsor for Winter Edition 2023

    Mumbai: India’s first-ever year-round sports tournament, Yuva Kabaddi Series has partnered with EaseMyTrip as its title sponsor for the ongoing winter edition 2023 at the Rajiv Gandhi Indoor Stadium in Pondicherry.

    The ongoing edition kickstarted on 12 January, making the celebration of the National Youth Day even more special. A total of 240 players from 12 states are participating as the tournament will go on till 7 February. The competition has been providing a highly competitive environment for India’s budding kabaddi players, preparing them for a bigger stage.

    The support from EaseMyTrip.com is not only committed to championing and nurturing emerging sports talents but also to cultivating a more promising and brighter future for the nation’s youth.

    “We are delighted to collaborate with EaseMyTrip, a steadfast advocate for sports across diverse genres and a dedicated contributor to the vision of transforming India into a sporting nation. This partnership marks an exhilarating journey for the sport, presenting promising opportunities on the horizon. Together, we aspire to reshape the future of Indian kabaddi,” said Yuva Kabaddi Series CEO Vikas Gautam.

    Launched in 2022, the Yuva Kabaddi Series gives the next-gen players (Below 80 kgs) a chance to showcase their talent and groom them for the biggest stage in Kabaddi as well. Till date, over 1400 youth players have engaged in 751 matches involving 85 coaches, and overseen by 183 officials in the Yuva Kabaddi Series.

    “We are delighted to be partnering for the ongoing Winter Edition 2023 of India’s first-ever year-round sports tournament, the Yuva Kabaddi Series. This partnership reflects our commitment to championing emerging sports talents and contributing to the vision of transforming India into a sporting nation. Our support goes beyond the tournament; it is a commitment to cultivate a more promising and brighter future for the nation’s youth. We aspire to reshape the future of Indian Kabaddi and provide promising opportunities for the talented youth of our nation,” said EaseMyTrip co-founder Rikant Pittie.

  • South cinestar Karthi captures the stories of WWE ‘Heroes & Villains’ and ‘Strength & Stunts’ in the latest Sony Sports Network films

    South cinestar Karthi captures the stories of WWE ‘Heroes & Villains’ and ‘Strength & Stunts’ in the latest Sony Sports Network films

    Mumbai: Sony Sports Network, the official broadcaster of WWE in India, has launched two blockbuster films featuring WWE fan and South cine superstar Karthi, further strengthening its commitment to customized and locally curated content around WWE in the South markets. The actor has delivered his own ode to WWE’s unique 100% pure sports entertainment by portraying “Heroes and Villains,” who complement each other along with their extraordinary “Strength and Stunts”.

    WWE has been embraced by the fans with open arms, consistently delivering high viewership and fostering an ever-growing fandom in the South market. Sony Sports Network remains committed to offering more than just WWE broadcast, and these films are an addition to their efforts in keeping the fans closer to their favourite WWE Superstars and all the mind-blowing action they bring week after week.

    Sony Pictures Networks India chief revenue officer –  Distribution & International Business and Head – Sports Business, Rajesh Kaul said, “WWE has a strong fanbase in South India and the region contributes to 41% of its reach in the country. As the home of WWE in India, we are thrilled to collaborate with Karthi and continue our efforts to narrate extraordinary stories in Tamil & Telugu that resonate with the audience. These films revisit the appeal of WWE that is driven by compelling characters along with high-octane stunts and we remain committed to bringing the best of pure sports entertainment to our viewers.”

    Karthi said, “Portraying the roles of WWE’s Heroes and Villains was definitely a memorable experience for me and it was exhilarating to watch them in action. WWE has a huge following in India, especially in the South market, and as a fan myself, I am thrilled to be collaborating with Sony Sports Network and WWE”

    Having assumed the roles of both heroes and villains in Indian cinema previously, Karthi perfectly blends into the characters and translates the power of WWE’s protagonists as well as antagonists. With his sheer passion and immaculate role play, Karthi has brought to life Sony Sports Network’s

    campaign for the WWE dedicated fanbase in the South market. The creative concept and the direction of the films was executed inhouse by Sony Sports Network.

    Film: Heroes and Villains

    Karthi leads us through the stories of WWE’s heroes and villains. WWE is a destination where different people with various personalities, styles, and attitudes come together, and aim to reach their ultimate goal. The film shows that heroes and villains co-exist to make WWE the greatest in the world.

    WWE Extraordinary Heroes & Villains ft. Karthi | Sony Sports Network (Tamil)

    WWE Heroes and Villains ft. Karthi (Telugu) | Sony Sports Network (Telugu)

    Film: Strengths & Stunts

    This film, featuring Sami Zayn and Kevin Owens, showcases incredible feats inside the WWE ring. The film captures high-class action, drama, and awe-inspiring displays of strength. Owens, Zayn, and Karthi express gratitude to fans for their unwavering support, inspiring WWE Superstars to provide thrilling entertainment.

    Strength & Stunts ft. Karthi, Kevin Owens & Sami Zayn | WWE | Sony Sports Network (Tamil) WWE Strength and Stunts ft. Karthi (Telugu) | Sony Sports Network (Telugu)

     

  • Rubika Liyaquat is joining News18 India as a consulting editor.

    Rubika Liyaquat is joining News18 India as a consulting editor.

    Mumbai: Rubika Liyaquat has earlier been with news channels such as ABP News and Zee News. Liyaquat is not just massively popular on TV but has also a massive following of her own on social media.  

    The Hindi news channel, which already has popular names such as Prateek Trivedi, Kishore Ajwani, Amish Devgan, and Aman Chopra, is sprucing up its line up and programming before the upcoming general elections.  

    The channel has consistently been the number one in the Hindi TV news segment for more than 18 months now, as per the BARC numbers.  

    The channel onboarded another popular TV News face Pankaj Bhargava last week. Bhargava joined News18 India from India TV where he was among the leading faces during prime time hours.