ITV

Category: TV Channels

  • Moneycontrol asserts supremacy in a print campaign

    Moneycontrol asserts supremacy in a print campaign

    Mumbai: Moneycontrol has claimed to have beaten the legacy leader on all parameters, in a front page advertisement issued in the Indian Express on 29 January.

    The platform has launched a 360 degree ‘Indian Business ka King Kaun’ campaign and announced its leadership. The campaign will also go live on trade media, social and TV.

    According to the latest viewership data from Comscore, which measures digital readership, with 30.02 million unique viewers, Moneycontrol grew by 9 percent in December 2023 to forge ahead of its major competitor (28.6 million) in readership size and monthly traffic.

    Moneycontrol consolidated and extended its lead over the key competitor in page views and time spent. These are the two key metrics of digital reader engagement and sustainable competitive advantage.

    The platform garnered 368 million page views in December – more than double the page views of the No 2 in this category. (173 million).

    Moneycontrol’s complete dominance in this domain was also evident in time spent. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on its key competitor (199 million minutes).

  • COLORS becomes the No 1 Hindi GEC; breaks multiple records

    COLORS becomes the No 1 Hindi GEC; breaks multiple records

    Mumbai: With 234GRP, Viacom18 owned COLORS has become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow.

    In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85 per cent growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal. Interestingly the channel’s impressive lead of 37 per cent over its closest competitor in megacities and 16 per  cent lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries.

    COLORS’ current market share of 27.9 per cent is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 Mn, extending its lead for the 44th week now, going 16 per cent ahead of its closest competitor. Furthermore, COLORS has also achieved an astounding 114 per cent growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023)

    Since July 2023, COLORS has been steadily diversifying its content offering – from top rated mythological saga Shiv Shakti – Tap Tyag Tandav to marquee reality shows like BIGG BOSS and Khatron Ke Khiladi to audience favourite social drama Doree to love stories like Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti, the channel has captivated audiences with compelling storytelling and strong characters. The channel’s success is further enriched by standout shows such as Udaariyaan, Mera Balam Thanedar and Suhaagan, each making substantial contributions to the viewership growth.

    With an impressive lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong. From the love story Qayamat Se Qayamat Tak to historical drama Pracchand Ashok to family drama Mangal Laxmi to reality show Dance Deewane, the channel will be launching 4 new shows in a variety of genres within the next 1 month. Buoyed by the emphatic growth of COLORS at 84 per cent, the entire Hindi GEC category has clocked a robust 21 per cent growth which in turn has led to the entire TV viewership growing, a fact recently underlined by IBDF. 

  • Usha International continues partnership with MI Emirates for International League T20, 2024

    Usha International continues partnership with MI Emirates for International League T20, 2024

    Mumbai: Usha International, a leading consumer durables brand in India, has extended its partnership with MI Emirates for the second consecutive year, for the International League T20, 2024. The month-long league is underway, featuring six teams, spanning Abu Dhabi, Sharjah, and Dubai.

    In 2023, Usha International extended its reach to cricket fans worldwide with its partnership with MI Emirates. This partnership further builds on the 12-year partnership between Usha International and Mumbai Indians, advancing the company’s commitment to supporting the sport of cricket worldwide.

    The MI Emirates for the 2024 season is led by Nicholas Pooran and supported by a stellar cast of international cricket stars, including Kieron Pollard, Dwayne Bravo, and Trent Boult. Additionally, the team features promising local talent from the UAE, such as Muhammad Waseem, Basil Hameed, Zahoor Khan, and Rohan Bangash. Further bolstering the roster is Ambati Rayudu, India’s prolific T20 specialist.

    Commenting on the partnership, the spokesperson for Usha International said, “Building on our 12-year relationship with the Mumbai Indians, this partnership with MI Emirates for the International League T20, 2024, reflects our commitment to leverage cricket’s universal appeal to promote healthy and active living. Through this synergistic union, we aim to engage with the global cricket community, sharing in the spirit of the game that transcends geographies and inspires a passion for sportsmanship”.
     

  • India TV launches exclusive 24×7 yoga channel

    India TV launches exclusive 24×7 yoga channel

    Mumbai: India TV, a frontrunner in the CTV landscape and the sole news group with CTV channels in the country, proudly introduces a groundbreaking addition to its portfolio – the exclusive 24×7 yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feature exclusive content and insights from the renowned yoga guru, Baba Ramdev.

    Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels. Viewers can immerse themselves in special sessions on yoga philosophy and education, delving into the rich history and principles of this ancient practice. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.

    India TV’s move to launch this channel is a strategic initiative to bridge the gap between ancient Indian spiritual practices and contemporary lifestyles, offering viewers a platform to integrate these practices into their daily routines. The channel is dedicated to assisting viewers in leading healthier and more balanced lives.

    India TV MD Ritu Dhawan expressed her enthusiasm about the channel launch, stating, “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”

    Highlighting the significance of CTV in reaching a wider audience, Dhawan added, “CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base.”

    With the addition of the yoga channel, India TV’s CTV portfolio now comprises five exclusive channels. The group ventured into the CTV landscape by launching India TV Live, India TV Speed News, and India TV Aap ki Adalat in August of the previous year. In October, it added ‘India TV Chunav Manch,’ a dedicated channel for 24×7 election updates. The channel will be available at India TV Live app.

    India TV’s foray into the CTV landscape aligns seamlessly with the evolving news landscape, leveraging CTVs’ unique ability to combine the large-screen TV experience with the targeting and measurement capabilities of digital platforms.

  • COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    Mumbai: In the exuberant universe of dance, greatness isn’t measured by mere moves, it’s sparked by an electrifying deewangi for dance. Post the phenomenal season of ‘BIGG BOSS’, COLORS celebrates the passion for dance and brings back its homegrown franchise, ‘Dance Deewane’ from the 3 February 2024 every Saturday and Sunday at 9:30 pm. After successfully capturing various dance forms in previous seasons and standing out for its inclusivity with the mantra, ‘Ab har age ko milega stage’, this edition welcomes fresh talent across three generations to compete for the coveted title of the ultimate Dance Deewane. Madhuri Dixit Nene gracefully reclaims her spot on the judge’s throne this season and adding a fresh and exciting twist, Bollywood’s Suniel Shetty makes his debut on the judges’ panel, bringing a new dimension to the show. The stage is set to be even more vibrant as Bharti Singh steps into the role of the host for this dance extravaganza.

    With the philosophy ‘Apke Parivaar Se Hamare Parivaar Tak’, this iconic dance floor is poised to etch its name in history by creating India’s first dance family bound by their deewangi for the art. The judges, of this dance fiesta, will not only critique but also create ‘dance families’ based on their talent rather than biological ties. Providing an extraordinary opportunity for performers spanning three generations, this edition will bring together grandparents, lively uncles, aunts, playful children, caring parents, and spirited nieces and nephews on a magnificent stage. The members of this big happy Indian family are participants across different age groups bound not by blood, but by their dance prowess. Breaking free from age and genre-related limitations, the biggest dance battle challenges the contestants to make their passion for dance count with their jaw-dropping performances. Produced by Dreams Vault Media, ‘Dance Deewane Special Partner Rajdhani Besan’, will premiere on 3 February 2024 and will air every Saturday and Sunday at 9:30 pm on COLORS.

    Viacom18 president – COLORS Hindi & Regional Alok Jain said, “At COLORS, we are continuously striving to raise the bar of entertainment for our audiences with an array of diverse offerings spanning fiction and non-fiction shows. After the massive success of BIGG BOSS, we hope to continue the course of triumphs by bringing back our homegrown dance reality show, Dance Deewane. Offering wholesome entertainment has been the ethos of COLORS, and staying true to it, Dance Deewane spotlights India’s talent across age groups. We are honoured to welcome back the legendary Madhuri Dixit Nene as a judge on the show, and the delightful surprise addition to the judges’ panel is the versatile actor, Suniel Shetty. This dynamic duo brings together a unique confluence of talent, passion, and legacy, propelling ‘Dance Deewane’ to unprecedented heights in the genre.”

    Nene said, “Returning to the judge’s seat for Dance Deewane feels like revisiting a cherished tradition. This spectacular stage is a melting pot of inclusivity, where dancers from all walks of life, spanning generations, come together to celebrate the art of dance. Over the years, I’ve mentored many dancers, but this edition marks the first time I will be part of dance families united by their unbridled passion for the art. I am thrilled and looking forward to co-judge this season with Suniel Shetty, known for infusing wit and humor onto the stage, bringing a unique synergy.”

    Shetty said, “I feel absolute honoured to be part of Dance Deewane as a judge for the first time along with the seasoned judge of the show and queen of dance Madhuri Dixit Nene. Madhuri and I are sure that this season’s deewangi will win over everyone’s dhadkan. It will be exciting to watch the inspiring journey that each dancer brings to this stage. In this vibrant dance universe, I want to celebrate not just the choreography prowess but the passion, creativity, and soul that makes each performance special. I’m here to encourage dancers of all ages to push their limits, believe in their artistry, and evolve as artists. Dance ki deewangi main bhul jao ye ho nahin sakta, aur ye Dance ki unique family tum bhool jao ye main hone nahin dunga.” 

  • CNBC-TV18 launches #MyBudgetWishlist campaign: A platform for citizens to share their views

    CNBC-TV18 launches #MyBudgetWishlist campaign: A platform for citizens to share their views

    Mumbai: CNBC-TV18, India’s leading business news channel, announces #MyBudgetWishlist campaign, capturing the nation’s expectations ahead of the eagerly awaited Union Budget on 1 February. This unique initiative aims to offer citizens a platform to voice their opinions and ideas for the country’s future, as we also approach the General Elections. By encouraging citizens nationwide to participate, the #MyBudgetWishlist campaign seeks to amplify the voice of the public. Through a dynamic and engaging campaign, CNBC-TV18 seeks to become the bridge that connects the citizens with the decision-makers.

    One of the distinctive features of this campaign is the CNBC-TV18 Budget Ballot, where people can submit their budget wish list online and offline. For online participation, individuals can visit the dedicated campaign page at https://www.cnbctv18.com/budget/ to share their expectations. To effectively engage the viewers about the upcoming budget, the channel launched an exclusive social media filter, enabling users to express their views.

    To extend the reach of the campaign a ballot box will be placed in selected colleges and multiplexes across Mumbai and Delhi this weekend where people can come and cast their expectations from the Union Budget. These Budget expectations collected will be shared with the Finance Minister. Furthermore, CNBC-TV18 will showcase these expectations during its comprehensive budget coverage, providing a unique insight into the sentiments and expectations of the Indian public.

    CNBC-TV18 managing editor Shereen Bhan said, “For more than two decades, CNBC-TV18 has analysed the intricate details of the Budget, interpreting its repercussions on the economy, business, markets, and the general public. With the #MyBudgetWishlist campaign, this year CNBC-TV18 is empowering citizens to play an active role in shaping the nation’s economic trajectory ahead of the Union Budget. Every voice matters, and we want to amplify it as we approach the eagerly awaited Union Budget on February 1st. Let’s make this budget truly reflective of the aspirations of the people.”

    Network18 CEO – business news Smriti Mehra said, “The budgetary timeframe provides us with an excellent chance to reaffirm our commitment as a reliable investment partner for our audience. In the run-up to the General Elections, #MyBudgetWishlist becomes a crucial platform for citizens to articulate their expectations. CNBC-TV18’s Budget Ballot, both online and offline, provides a unique opportunity for individuals to contribute to the national discourse.

    As the nation gears up for the General Elections, CNBC-TV18 invites everyone to be a part of this extraordinary initiative and contribute to shaping the economic future of the nation. Join the #MyBudgetWishlist campaign and let your voice be heard.

  • Hrithik Roshan’s special message to NDTV

    Hrithik Roshan’s special message to NDTV

    Mumbai: Following the successful release of the much-anticipated film Fighter, starring Bollywood sensation Hrithik Roshan, the actor took a moment to convey a special message to the NDTV news network. In an exclusive statement, Hrithik emphasised the parallels between the determination and courage portrayed by his character, Patty, in ‘Fighter,’ and the unwavering commitment of NDTV to deliver news that holds significance for the nation.

    “The Indian Air Force flies high for the country, and my character Patty is determined to do anything for the country in our film ‘Fighter.’ Patty and his team members are determined, courageous, and brave, just like NDTV—India’s most trusted news network. For news that matters, watch NDTV,” said Hrithik Roshan in his message.

     

     

  • Zee Bharat: Igniting news with vibrancy of India’s spirit

    Zee Bharat: Igniting news with vibrancy of India’s spirit

    Mumbai : Zee Media Corporation Limited presents ‘ZEE Bharat,’ a ground-breaking fusion of news and culture officially unveiled on 22 January 2024, igniting news with the vibrancy of India’s spirit. This channel revolutionises news consumption by seamlessly blending impactful storytelling with a vibrant celebration of India’s cultural richness and diversity.

    Going beyond the conventional realms of news delivery, ‘ZEE Bharat’ stands out as a dynamic platform that offers a fresh, distinctly Indian perspective. More than just a news source, ‘ZEE Bharat’ is commitment to amplifying the unheard voices of rural India, providing a platform for those who truly represent the diverse fabric of the nation. With an energetic line-up of anchors and a rejuvenated look, the channel embodies a dynamic approach to news delivery, investigative reporting and impactful stories that goes beyond information dissemination.

    Interestingly, ‘ZEE Bharat’ unveils a striking visual identity marked by vibrant colors, sleek graphics, and contemporary set design. This carefully crafted atmosphere serves as a mirror reflecting India’s cultural heritage, seamlessly merging with the nation’s forward-thinking spirit. The channel’s celebration of cultural richness is vividly showcased through a diverse colour palette resonating with the nation’s energy. It doesn’t just deliver news; it encapsulates the pulsating vibrancy and essence of India, setting unprecedented standards in news presentation.

    Zee Media Corporation Limited CEO Abhay Ojha expresses his excitement about the launch, stating, “In the dynamic realm of media, Zee Media Corporation Limited stands resolute as a beacon of reliability and dynamism, driven by a belief in the transformative power of news. Our unwavering mission is to continually elevate the standards of journalism, offering our audience a trustworthy source amid the abundance of information. With ‘ZEE Bharat,’ we transcend the conventional boundaries of news. It’s not merely a medium; it’s a vibrant platform beckoning audiences to embark on a refreshing, distinctly Indian news journey. Brace yourselves for an exhilarating exploration where news intertwines seamlessly with the celebration of our nation’s rich cultural tapestry and diversity.”

    Zee Media Corporation Limited chief revenue officer Mona Jain further highlighted, “ZEE Bharat transcends conventional news channels; it’s an immersive experience that mirrors the cultural richness and pride of our country. Advertisers can now join us in this celebration, forging connections with audiences who seek more than just information – they seek an emotional connection with their heritage.”

    The unique ‘Zee Bharat’channel can be accessed on various platforms with the following channel numbers: Dish TV (654), D2h (721), Tata Play (520), Airtel Digital TV (319), Sun Direct (587), Siti Cable (306), Siti Gujarati (403), Siti Bihar (181), Siti JHK WB (168), Den (311), Fastway (317), GTPL (246), Hathway (209), IN Digital Maharashtra (318), IN Digital Delhi (315), Radiant (312), NXT Digital (807), Digiana (316), dL GTPL (163), Take One Digital (173), Rajasthan Infotech (103), Signet Digital (561), Darsh Digital (514), UCN (105), Skynet (211), and more.

    ZEE Bharat invites audiences to embark on this unique journey, where news becomes a celebration of the cultural pride that unites us as Indians.

  • Hrithik Roshan’s special message to NDTV

    Hrithik Roshan’s special message to NDTV

    Mumbai: Following the successful release of the much-anticipated film Fighter, starring Bollywood sensation Hrithik Roshan, the actor took a moment to convey a special message to the NDTV news network. In an exclusive statement, Hrithik emphasised the parallels between the determination and courage portrayed by his character, Patty, in ‘Fighter,’ and the unwavering commitment of NDTV to deliver news that holds significance for the nation.

    “The Indian Air Force flies high for the country, and my character Patty is determined to do anything for the country in our film ‘Fighter.’ Patty and his team members are determined, courageous, and brave, just like NDTV—India’s most trusted news network. For news that matters, watch NDTV,” said Hrithik Roshan in his message.

     

     

  • News18 India to commemorate 75th Republic Day with extensive coverage

    News18 India to commemorate 75th Republic Day with extensive coverage

    Mumbai: As India looks forward to the celebration of its 75th Republic Day on 26th January, News18 India, India’s No.1 Hindi channel is all set to make this historic occasion unforgettable with extensive live coverage. Titled Jai Hind, the channel’s comprehensive coverage of the occasion will include the Republic Day Parade as well as exclusive coverage of the Prime Minister’s various programs throughout the day.

    This year’s Republic Day holds special significance as India proudly enters its 75th year as a sovereign nation. News18 India, known for its commitment to delivering the latest news and exclusive events, will ensure that viewers across the nation stay updated with all the latest happenings on this momentous day.

    Watch “Jai Hind” on News18 India on 26 January, 7 am onwards.