Category: TV Channels

  • Bihar call as India News Manch 2025 puts politics centre stage in Patna

    Bihar call as India News Manch 2025 puts politics centre stage in Patna

    MUMBAI: When Bihar speaks, India listens and this September, the microphone will be turned up to full volume. India News Manch 2025, the flagship political conclave from Itv Network’s India News, is set to storm into Patna’s Hotel Maurya on 12 September 2025, bringing together the who’s who of Indian politics just months ahead of the state’s high-stakes election.

    Now in its legacy-making run, the Manch has built a reputation as one of the nation’s most influential forums. This year’s edition is particularly charged, with Bihar’s verdict expected to ripple far beyond its borders, shaping alliances, governance strategies and even the national democratic roadmap.

    The conclave will see a powerhouse line-up of more than 20 leaders, including deputy CMs Samrat Chaudhary and Vijay Kumar Sinha, BJP stalwarts Ravi Shankar Prasad and Syed Shahnawaz Hussain, Congress MPs Akhilesh Prasad Singh and Rajesh Ram, RJD’s Tejashwi Prasad Yadav, VIP’s Mukesh Sahani, Jansuraaj’s Prashant Kishor, RLM’s Upendra Kushwaha, and LJPR MP Shambhavi Choudhary. From Pappu Yadav to Dilip Kumar Jaiswal, the conclave ensures every major party and ideology has a voice on stage.

    Beyond the political star power, the agenda is just as weighty: governance, economy, youth aspirations, equity, policy reform, and India’s global standing. With Patna as its stage, the forum will drill into how Bihar’s decisions could once again alter the balance of power across India.

    “The future of Bihar is inseparable from the future of India,” said India News managing editor for Input Rakesh Singh. “This Manch will bring those voices to the national stage.” Echoing him, ITV Foundation founder Aishwarya Pandit Sharma noted: “By putting leaders and citizens on one platform, we bridge the gap between governance and grassroots voices.”

    As anticipation builds, one thing is clear: this isn’t just another conclave. With Bihar at the crossroads of history, India News Manch 2025 promises fireworks, frank talk, and a front-row seat to democracy in action.

  • Sony swings for six with full throttle Asia Cup 2025 broadcast blitz

    Sony swings for six with full throttle Asia Cup 2025 broadcast blitz

    MUMBAI: Cricket’s continental carnival is back, and Sony Sports Network is rolling out the red carpet. Starting 9 September in the UAE, the Asia Cup 2025 returns for its 17th edition with eight teams India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman, and Hong Kong, all chasing bragging rights before the ICC Men’s T20 World Cup 2026.

    For Indian fans, the excitement begins with India’s opener against hosts UAE on 10 September, followed by a series of high-stakes encounters through the Super Four stage and the grand finale on 28 September. Every ball, boundary, and bouncer will be available live across Sony Sports Network channels and streamed on Sony Liv, with commentary in English, Hindi, Tamil, and Telugu ensuring fans can cheer in their mother tongue.

    And that’s not all. The iconic Extraaa Innings T20 makes a comeback, bringing with it a line-up of cricket royalty and sharp-tongued analysts. Ravi Shastri, Sunil Gavaskar, Sanjay Manjrekar, Robin Uthappa, Waqar Younis, Wasim Akram, Russel Arnold, Simon Doull and more will headline the World Feed in English. Hindi viewers get the firepower of Virender Sehwag, Irfan Pathan, and Ajay Jadeja, while regional fans are not left behind Tamil coverage boasts WV Raman and Bharat Arun, and Telugu commentary features stalwarts like Venkatapathy Raju and Venugopal Rao.

    Sony chief revenue officer Rajesh Kaul underlined the network’s vision: “The Asia Cup represents not just a battle for supremacy but a fusion of history, culture, and aspiration. With our #RagRagMeinBharat campaign, we’re making world-class cricket accessible from the remotest villages to the busiest metros.”

    On the cricketing front, legends are already buzzing about India’s prospects under new captain Surya Kumar Yadav, with Shubman Gill as vice-captain. Sunil Gavaskar hailed the side as a “blend of tenacity and experience” while Ravi Shastri dubbed it the “perfect mix of experience and potential,” spotlighting stars like Jasprit Bumrah, Hardik Pandya, Tilak Varma, and Harshit Rana.

    With 8 nations, 1 trophy, 20 days of action, and commentary in 4 languages, Sony’s coverage of the Asia Cup 2025 looks set to bowl over fans before the World Cup even begins.
     

  • Nat geo’s ‘postcards from Saudi Arabia’ paints a new picture of travel

    Nat geo’s ‘postcards from Saudi Arabia’ paints a new picture of travel

    MUMBAI: Talk about a trip worth writing home about. National Geographic is sending viewers on an unforgettable journey with its new four-part travel series Postcards from Saudi Arabia, streaming on Jiohotstar and airing on Nat geo channel from 6 September.

    Hosted by actor and presenter Ridhi Dogra, the series peels back the curtain on Saudi Arabia’s hidden gems, from ancient wonders to modern marvels. The show takes viewers across three Unesco world heritage sites such as Jeddah’s Al-Balad, Riyadh’s At-Turaif and Diriyah, and AlUla’s awe-inspiring Hegra.

    In Aiuia, audiences encounter iconic landmarks such as Elephant Rock and Old Town, where local crafts, music and desert luxury blend seamlessly. Jeddah offers a different rhythm with souks, vibrant street art, and sunsets over the Red Sea, while Riyadh balances tradition and innovation, showcasing bustling markets, art galleries and a city on the rise.

    For Dogra, the series carried a personal resonance. “As a woman travelling through the location, I felt an unexpected sense of freedom, warmth, and welcome,” she shared. “I hope viewers, especially women, see this as an invitation to explore freely.”

     

  • Zee packs a travel punch with MP Tourism’s influencer campaign mandate

    Zee packs a travel punch with MP Tourism’s influencer campaign mandate

    MUMBAI: Heritage walks meet hashtags and tiger trails turn into trending tales, that’s the fresh spin Madhya Pradesh Tourism is gearing up for. Zee Entertainment Enterprises Ltd. (ZEE), the content-and-tech powerhouse, has bagged the Influencer and Social Media Marketing mandate from the Madhya Pradesh Tourism Board, announced during the two-day Regional Tourism Conclave for Gwalior and Chambal on 29–30 August 2025.

    The announcement, made in the presence of chief minister Mohan Yadav, tourism & culture minister Dharmendra Singh Lodhi, and managing director of MP Tourism Board Sheo Shekhar Shukla (IAS), puts Zee at the digital helm of promoting the state’s famed wildlife parks, cultural festivals, and hidden heritage gems. Under this year-long pact, Zee will deploy its ‘dilfluencer’ initiative, a network of characters with deep audience connect to craft influencer-driven campaigns that push Madhya Pradesh’s stories beyond state borders and onto global screens.

    Zee chief sales officer for hindi GEC and FTA GEC Cluster Ali Zaidi received the agreement on behalf of the company. He called the collaboration “an opportunity to showcase the cultural richness of Madhya Pradesh through innovative influencer-led campaigns,” adding that it also “takes the dilfluencers initiative to the next level by delivering measurable value while celebrating India’s tourism potential.”

    The timing couldn’t be better. With MP’s big-ticket Travel Mart around the corner, influencer-led narratives are set to anchor the Board’s larger vision of drawing in new-age travellers through digital-first storytelling. From rural tourism and heritage trails to wildlife safaris and local festivals, every slice of Madhya Pradesh life is poised for amplification.

    Zee, which already prides itself on blending entertainment with tech-led solutions, is pitching this collaboration as more than just an ad brief, it’s a chance to shape conversations, build community-led buzz, and reframe tourism in the language of reels, stories, and viral videos. For Madhya Pradesh, it’s a step toward ensuring that when people scroll for their next adventure, the “Heart of India” pops up first on their feeds.

  • Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    MUMBAI: When teens start talking, the world better listen. MO India Today Group’s Instagram-first Gen Z brand has rolled out a bold new experiment: Secret Lives of Teenagers (SLOT), a six-part Insta-first series that puts today’s young voices front and centre, no filters attached.

    Presented by Swiggy, the show assembles a group of outspoken, curious, and sometimes chaotic teenagers many of them students at top global universities who dive headfirst into the themes that define their generation. Think identity crises, ambition vs burnout, heartbreak and hookups, rebellion, mental health, and, of course, life lived perpetually online.

    The conversations are raw, hilarious, and painfully real, giving audiences parents, educators, marketers, and even brands, a rare peek into the psyche of Gen Z. For teens themselves, SLOT functions as a loudspeaker for experiences often sidelined: finally their truths, in their own words.

    What makes the format different is its Insta-first DNA. SLOT was born under MO, the India Today Group’s cultural playground for youth, designed to talk in the internet’s native language reels, memes, podcasts, and behind-the-scenes storytelling. With this series, MO flexes its credentials as a space where Gen Z can be messy, funny, and thoughtful, all at once.

    India Today Group vice chairperson and executive editor-in-chief Kalli Purie explained: “With SLOT, we’ve created a space that’s raw, real, and completely Gen Z no borrowed narratives. Digital-first brand MO and SLOT bring out the spontaneity of social storytelling. It doubles up as a resource for anyone wanting to understand Gen Z India.”

    Backing it, Swiggy Food Marketplace CEO Rohit Kapoor will close every episode with his take on the “Gen Z vibe” for CMOs. As he put it: “Gen Z don’t follow trends, they set them. They’ve rewritten how we eat, shop, and live online. SLOT is a front-row seat to their world raw honesty, humour, and bold perspectives. For brands or parents trying to understand Gen Z, this is the place to start.”

    From Shoshthi to shindoor khela, festivals may belong to tradition but SLOT belongs to a generation intent on rewriting the rules of growing up. And on Instagram, where attention spans shrink and stories disappear in 24 hours, these teenagers are proving their own stories might just last longer.

  • “News Must Serve People, Not Power: Credibility Is the True Currency of Journalism” — LiveTimes CEO  Dilip Singh

    “News Must Serve People, Not Power: Credibility Is the True Currency of Journalism” — LiveTimes CEO Dilip Singh

    MUMBAI: Dilip Singh is not your ordinary journo. With over 35 years in journalism and media leadership, Singh has consistently been ahead of the curve, embracing technology long before it became mainstream. From India’s first video magazines to the first private 24×7 satellite news channel, from building the country’s first private teleport to pioneering the head end in the sky  (HITS) for JainHits, Singh’s career has moved at a zippy pace. 
    Today, he is once again redefining news delivery with Live Times’ state-of-the-art multicast news hub in Noida—developed in collaboration with global tech giants to power LiveTimes, a digital First 24×7 satellite news channel across OTT, Fast, D2C, and new-age platforms.

    But Singh is not just a technocrat; he is a newsroom warrior. He has reported on terrorism, insurgencies, elections, parliamentary proceedings, and government affairs, all while building successful news organisations from the ground up. His stints at Mega Telelive and Jain TV cemented his reputation as a content architect and editorial leader before he struck out to create Live Times.

    At the heart of his legacy is an unwavering belief in journalistic integrity. Singh is vocal about “truth over TRP” and “public interest over vested interests,” pushing for meaningful debate, investigative journalism, and authentic storytelling in a media landscape often dominated by noise.

    Today, as Live Times expands its footprint from local to global, Dilip Singh says he remains a pioneer, a defender of truth, and a relentless innovator shaping the future of Indian news.

    Indiantelevision.com did an interaction with him to understand what’s keeping him and LiveTimes going on its first anniversary. Excerpts from the interaction.

    On how true democratization of news ensures diversity of voices, representation of real issues, and independence from political or corporate agendas,
    True democratisation of news means creating a space where every voice matters, not just those with power, money, or influence. It ensures that stories of ordinary citizens, marginalised communities, and real issues affecting the public take center stage. Independence from political or corporate agendas is the cornerstone of credibility—when newsrooms operate without fear or favor, they serve democracy in its purest form. Live Times is committed to this principle by giving equal representation and unbiased coverage, ensuring that news serves people, not power.

    On how Live Times is restoring trust through fact-based, unbiased journalism.
    In an age of sensationalism, Live Times has taken a strong stand for fact-based journalism. Our newsroom prioritizes verification over speed and accuracy over sensationalism. Every report goes through rigorous fact-checking before reaching the public. By consistently delivering unbiased news content, Live Times is rebuilding the trust that many feel traditional media has lost.

    On fighting misinformation and clickbait in the age of virality.
    Misinformation thrives in a world obsessed with speed and virality. Clickbait headlines may grab instant attention, but they erode trust over time. At Live Times, we have adopted a zero-tolerance policy toward fake news and misleading content. Every story is validated through multiple credible sources before publishing. We believe that while speed is important, responsibility is non-negotiable. Our editorial strategy focuses on depth, accuracy, and context rather than chasing meaningless trends.

    On how journalism is a responsibility to the public.
    Journalism is not just about breaking news; it’s a public service that comes with immense responsibility. Citizens rely on media for facts that shape their understanding of the world and influence critical decisions. Misreporting or bias can have severe consequences for society. Live Times views journalism as a duty to empower, not manipulate, the public. Our mission is to deliver news that informs, educates, and upholds democratic values, reaffirming journalism’s role as the fourth pillar of democracy.

    On sensationalism giving instant fame, while authenticity ensures lasting respect.
    Sensationalism is like a sugar rush—short-lived and damaging in the long run. While it may fetch quick ratings, it corrodes credibility. Authentic journalism, on the other hand, builds a foundation of trust and respect that endures. At Live Times, we choose authenticity over theatrics because we understand that citizens seek truth, not drama. Respect in journalism is earned through consistency, honesty, and transparency, and that’s the benchmark we aim to set.

    On balancing TRP and digital metrics with meaningful content.
    The pressure to chase TRP and engagement metrics often tempts newsrooms to prioritize sensational content over meaningful stories. Live Times refuses to compromise its core values for numbers. We believe that meaningful journalism can also drive engagement when delivered compellingly. By blending strong storytelling with factual accuracy, we ensure that our content resonates with viewers while maintaining editorial integrity. The goal is sustainable growth through credibility, not short-term spikes.

    On sensationalism vs credibility – How news channels can build credibility.
    Credibility cannot be manufactured overnight; it is earned over time through consistent honesty and transparency. News channels must make editorial integrity their north star, resisting the lure of sensational headlines for quick attention. Credibility is strengthened when journalists verify facts, acknowledge errors, and prioritize public interest over TRP games. Live Times leads by example, demonstrating that credibility and audience loyalty go hand in hand when trust is never compromised.

    On how clickbait journalism may bring short-lived attention, but credibility builds loyalty and brand.
    Clickbait may capture fleeting attention, but it undermines the very foundation of journalism—truth and integrity. Real journalism thrives on credibility because audiences rely on news not just for information, but for understanding and trust. Sensational headlines might drive quick clicks, but they erode confidence and damage the profession’s core purpose. Credibility, on the other hand, builds a loyal audience that values accuracy and depth over drama. In the long run, it’s not the loudest voice that prevails, but the most trusted one—and that is where responsible journalism creates lasting impact.

    On how Live Times is setting a benchmark in responsible journalism.
    Live Times prioritises truth over trends. We have built systems to fact-check rigorously, avoid unnecessary sensationalism, and provide context to every story. From investigative reports to citizen-centric coverage, our goal is to inform rather than inflame. By refusing to bow to political or commercial pressure, we are setting an example for the industry: credibility is the true currency of media, and we intend to preserve it.

  • Pro panja packs a punch with record 250 million viewers in season 2

    Pro panja packs a punch with record 250 million viewers in season 2

    MUMBAI: Arm-wrestling isn’t just about brute strength anymore, it’s about breaking viewership records too. Pro panja league season 2 has wrestled its way into the hearts and homes of India, smashing past its previous benchmarks with a record-shattering 250 million household reach on television and over 150 million social media views.

    The gripping tournament, co-founded by Parvinn Dabass and Preeti Jhangiani of Swen Entertainment, took things up a notch this year, leaping from 185 million TV households last season to a staggering 250 million. On social media, it flexed even harder, drawing more than 100 million followers during the tournament and setting new benchmarks in live engagement, particularly on Instagram.

    The turning point came on day five, when two fiery face-offs, Jaipur vs sher-e-Ludhiana and Rohtak vs Mumbai muscle, lit up the screens and fuelled a viral storm across platforms.

    Regionally, the strongest viewership muscles were flexed in North India (Punjab, Haryana, Himachal, Jammu & Kashmir, and Chandigarh), which made up 20 per cent of the audience. The North East followed with 24 per cent, while Maharashtra and Goa contributed 16 per cent. The league also found a stronghold in metros like Delhi, Mumbai, and Hyderabad, despite being hosted in Gwalior.

    From men’s and women’s bouts to para-arm wrestling, season 2 had something for everyone. August alone saw over 100 million Instagram views and a cumulative 150 million views across all social platforms, firmly planting arm-wrestling in the mainstream sports conversation.

    Co-founder of the league, Parvinn Dabass called the success a game-changer. “This incredible reach proves arm-wrestling isn’t just a niche sport anymore. Our vision was to give this traditional Indian sport a professional platform, and the response has gone beyond our wildest expectations. Now, we’re eyeing global expansion with international participants for Season 3.” Dabass added.

    Preeti Jhangiani, president of the people’s arm-wrestling federation India (pafi) and co-founder, added, “The overwhelming response from fans and athletes alike shows how deeply the sport resonates across the country. We are proud to take this passion and discipline to international heights while upholding the highest standards.”

    As the buzz around season 2 continues, all eyes are now on the upcoming third season, with dates and venue to be revealed soon. The league is clearly not just building champions, it’s building a global stage.

  • Business Today rings in new market shows with opening and closing bell

    Business Today rings in new market shows with opening and closing bell

    MUMBAI: Markets may thrive on numbers, but sometimes it takes a sharp story to make sense of the swirl. finance minister Nirmala Sitharaman today struck the gong on a new phase of Business Today Multiverse, launching two dedicated market shows designed to keep investors ahead of the curve at the opening bell and right through to the close.

    The Market Opening show, airing 9:05 am to 9:30 am, promises a crisp 25-minute scan of overnight Wall Street movements, Asian market trends, and the first stirrings of Dalal Street. With early reads on the Sensex, Nifty and stock-specific triggers, the segment distils the noise into clarity giving professionals a cheat sheet for the business day ahead.

    Come 3:00 pm, the baton passes to Market Closing, a half-hour wrap that does more than just flash the ticker. Expect deep dives into sectoral trends, top gainers and laggards, institutional flows and macroeconomic sparks, all explained with context, not clutter. For investors, it’s the day’s financial screenplay neatly tied up before the curtains drop.

    Together, the twin programmes expand the Business Today Multiverse, an omnichannel media ecosystem that blends print depth, digital speed, broadcast punch and social conversations. For an audience hungry for credible financial information in uncertain times, the shows are positioned as trusted guides to navigate not just numbers, but narratives.

    Calling the new launch a “collab that matters”, Business Today vice chairperson and executive editor-in-chief Kalli Purie said: “What people need most is clarity backed by expertise. That’s where the authority of Business Today, a 35-year-old brand built on integrity and independence from vested industrial interests becomes invaluable. These new shows carry forward our promise to give audiences news that impacts their money, delivered with trust.”

    In an age where a single market ripple in New York can send tremors through Mumbai’s trading floors, the launch underscores how timeliness and transparency are no longer luxuries but essentials. By pairing editorial authority with real-time precision, Business Today Multiverse is betting that investors will tune in not just for numbers but for the story behind them.

  • Haier kicks off global game with Liverpool, PSG and tennis power play

    Haier kicks off global game with Liverpool, PSG and tennis power play

    MUMBAI: When it comes to sport, Haier is no longer just in the business of cool refrigerators, it’s chilling with champions. The world’s No.1 global major appliances brand for 16 consecutive years has just unveiled blockbuster multi-year partnerships with Liverpool Football Club and Paris Saint-Germain, two of the most-followed clubs on the planet. The announcement, made at IFA Berlin, saw club executives join Haier leaders to reveal a fresh brand strategy that links the footballing elite with a company famed for user-centric innovation. Fans can expect Haier to activate its badge across stadiums, digital platforms and retail touchpoints, roll out exclusive fan experiences, and even explore co-branded smart-home products that channel matchday passion straight into living rooms.

    But the deal doesn’t stop at Anfield or Parc des Princes. Haier’s football footprint already spans LALIGA among the world’s most-watched leagues, Liga Portugal, one of Europe’s fastest-growing, and the Royal Moroccan Football Federation, home to Africa’s rising powerhouse. Together, these partnerships highlight the strategic weight of Spain, Portugal and Morocco in Haier’s football roadmap.

    Off the pitch, Haier is just as aggressive on the court. The brand has renewed its ATP Tour partnership through 2028, ensuring visibility at four major tournaments: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich), and the season-ending Nitto ATP Finals in Turin. That means more than just logos on banners, think on-court branding, hospitality experiences and product integration designed to put Haier in front of an audience of over one billion online fans. Add to that its continuing partnerships with Roland-Garros, the Rolex Paris Masters, the Australian Open and Madrid Open, and tennis is firmly set as Haier’s premium playground.

    The brand has also expanded its ATP role beyond Home Appliances into Home Entertainment & TV, signalling a cross-category push to engage global fans with both fridges and flat-screens. It’s a dual-sponsorship strategy that Haier calls Sport-o-Tainment where sporting passion fuses with entertainment. In India, this has meant aligning with IPL, ICC Cricket World Cups and even Wimbledon, tapping into a country where sports-crazy youth expect both premium experiences and cultural connection.

    Values are at the core of these deals. For Haier, football and tennis embody teamwork, elegance, precision and top-level performance traits it likens to its connected smart solutions. As the brand frames it, this is about more than advertising; it’s about reflecting excellence and creating shared value across continents.

    The partnerships also carry a touch of nostalgia. In the late 1980s and early 1990s, Candy now part of Haier Europe was Liverpool’s main shirt sponsor, a chapter still remembered fondly by Reds fans. With Haier’s new tie-up, the story comes full circle, reuniting the club with a brand family that has history stitched into its shirt.

    Whether on the turf at Anfield, the clay of Roland-Garros or the hard courts of Melbourne, Haier is proving that its winning streak is not confined to the kitchen. By pairing itself with champions of football and tennis, the company is playing at the very top tier of global sport and inviting fans to bring that energy home.

  • ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    MUMBAI:  ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.

    The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.

    With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.

    ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”

    By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.