Category: TV Channels

  • NDTV’s Indian of the Year Awards: A tribute to India’s unsung heroes

    NDTV’s Indian of the Year Awards: A tribute to India’s unsung heroes

    Mumbai: NDTV’s Indian of the Year award, held this year after a gap of several years, was a celebration of the women of India, the millions who have driven real change and who contribute to the have the power to transform India.

    Union minister Smriti Irani, former banker Naina Lal Kidwai, squadron leader Nikita Malhotra, para-athlete Suvarna Raj, tennis icon Sania Mirza, and Delhi’s first Uber driver Shanno Begum received the award on behalf of the women of India.

    The glittering evening saw the biggest faces – from top politicians, and business leaders to film and sports personalities – celebrating the exceptional and paying homage to the unsung.

    India’s Heroes Award went to the team of rat miners involved in the heroic rescue of 41 trapped in a collapsed Uttarakhand tunnel last year. One of the most moving moments of the evening was when actor Sunny Deol walked up to the team and hugged them, wiping tears.

    Vice president Jagdeep Dhankhar started the celebrations by giving away the first few awards, including the Science Icons of the Year, which went to the ISRO team behind the successful Chandrayaan and the Aditya-L1 missions.

    In his address, the vice president urged the media, as a key pillar of society, to contain the “freefall of misinformation”. Using the Citizenship Amendment Act CAA as an example, he said it is a reprieve for persecuted people and does not deprive anybody of citizenship, but a different impression was created. The media, said Mr Dhankhar, must play its role and tackle misinformation.

    Vikrant Massey, who delivered a stellar performance in the superhit film’12th Fail’, won the ‘Actor Of The Year’, the ‘Sports Performance Of The Year’ went to the Indian Women’s cricket team and was awarded by Suvarna Raj (para-athlete & motivational speaker) and Sania Mirza. Sunny Deol, who made a grand comeback last year with his blockbuster-hit ‘Gadar 2’ a remake of his 2001 film, won the ‘Entertainer Of The Year’. The heroes from the Silkayara tunnel rescue operation were also honored with the ‘India’s Heroes’ award.

    The awards honour those who have thought ahead, dared to be different, and redefined the meaning of ‘being a true Indian’.

    Here is the complete list of winners:

    Health Leader of the Year: Dr Yazdi Italia, Padmashree awardee

    Ex-director, Go-NGO Sickle Cell Anaemia Control Program, Govt of Gujarat

    Business Leader of the Year: N Chandrasekaran, Chairperson, Tata Sons

    To accept on his behalf is Mr Kreethivasan, CEO Tata Consultancy Services

    Entrepreneur of the Year: Deepinder Goyal

    CEO & Founder, Zomato

    Innovator of the Year: Peyush Bansal

    Founder, LensKart

    The India First Award: Amitabh Kant

    India’s G20 Sherpa

    Best Performing Small State Award: Pramod Sawant

    Chief Minister of Goa

    Entertainer of the Year: Sunny Deol

    Sports Performance of the Year: Indian Women Cricket Team

    (Represented by: Shafali Verma, Shriyanka Patil, Sneh Rana, Radha Yadav)

    India’s Heroes: The Silkyara Saviours  

    Actor of the Year: Vikrant Massey

    Director of the Year: Atlee

    Climate Influencer of the Year: Prajakta Koli

    UNDP Youth Climate Champion

    Science Icons of the Year: M Srikanth, mission director, Chandrayaan-3 & mission director, Aditya L1

    Dr P Veeramuthuvel, project director, Chandrayaan-3

    K Kalpana, Associate project director, Chandrayaan-3

    Nigar Shaji, project director, Aditya L1

    Social Impact Influencer of the Year: Kusha Kapila (actor, influencer)

    The LiFE In India Award: Gadge Meenakshi

    Sarpanch, Mukhra village, Telengana

    Indian of the Year: Women of India

    Union Minister Smriti Irani, tennis legend Sania Mirza, Squadron Leader Nikita Malhotra, Naina Lal Kidwai, members of the Indian Women’s cricket team, and scientists from ISRO, received the award.

  • Dangal TV joins forces with Lucknow Super Giants  as its official entertainment partner

    Dangal TV joins forces with Lucknow Super Giants as its official entertainment partner

    Mumbai: DANGAL TV has announced its pioneering partnership with the prised T20 League  Cricket Team, Lucknow Super Giants, as its official entertainment partner.  

    This partnership promises to be an exciting fusion of sports and entertainment; both on and off the field. As a part of this association, DANGAL TV,  channel will have its logo presence on the Jersey of Lucknow Super  Giants’ players.

    The collaboration will enable Dangal TV to leverage its vast repertoire of engaging content and innovative programming, aimed at enhancing the overall fan experience during the IPL season. From exclusive behind-the-scenes footage to interactive fan engagement activities, viewers can expect a plethora of exciting initiatives designed to amplify their passion for cricket and entertainment.  

    In a statement regarding the partnership, Enterr10 Television Pvt Ltd managing director Manish Singhal The parent company of Dangal TV, expressed his profound interest, stating, “Dangal TV is the default entertainment choice of Indian television viewers, and it simply rules India’s Hindi heartland. It was apparent for us to join forces with Lucknow Super Giants, a team that represents the Hindi heartland of India and a team so synonymous with excellence and passion. Dangal TV believes in putting its viewers first, and this partnership is just another step in that direction. This represents a convergence of two powerful entities dedicated to entertaining and inspiring audiences across the nation and the globe. Together, we aim to elevate the T20 cricket experience to  unprecedented heights.”

    Echoing these sentiments, RPSG Sports Pvt Ltd MD & CEO Colonel Vinod Bisht commented, “We are excited to partner with Dangal TV in the upcoming season. Dangal TV is one of the most influential brands in the Hindi-speaking belt, which resonates strongly with our core fan base. We look forward to what will surely be an exciting  collaboration for both brands.”

    As the countdown to the IPL season begins, the partnership is poised to redefine the boundaries of sports and entertainment, leaving an indelible mark on the viewers and fans worldwide. 

  • TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    Mumbai: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore viewers logged in on day one, a 51 per cent increase compared to day one of TATA IPL 2023. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

    The opening match on JioCinema was a spectacle to behold as fans were treated with unheard TATA IPL stories from their favourite heroes Sachin Tendulkar, Virender Sehwag. JioCinema turned it up in the commentary box as well, as cricket fans heard Sehwag commentate in Haryanvi for the first time. Style icon and singer Badshah dialled up the pop-figure quotient in JioCinema’s Punjabi and Haryanvi commentary box, calling the game with his swagger.

    Another driver of the record-breaking figures during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. The opening night contest saw a viewer winning gold worth Rs 50 lakhs, while the first runner-up won gold worth Rs 10 lakhs. More than 50 participants won gold worth Rs 1 lakh each. Viewers will also be able to win a motorcycle, a smart TV, and plenty of vouchers for each game from second match onwards. 

    “We resumed where we left last year, and the numbers testify there is no better way to experience the TATA IPL than digital,” said a Viacom18 spokesperson. “India has completed its transition to being a digital-first sports consuming nation and the opening game record numbers validate this. We are going to see benchmarks reset and records re-written throughout the course of this season.”

    JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. This season kicked off Friday night with a record 18 sponsors and over 250 advertisers.

    The new season of TATA IPL has given viewers lot to cheer about as fans can continue streaming the world’s biggest cricket league for free on JioCinema. In addition, fans will be able to catch the latest season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-hyped Hero Cam.

  • Find your ideal Holi companion among your favorite toons

    Find your ideal Holi companion among your favorite toons

    Mumbai: Ever wondered how you can celebrate the festival of colours with your favourite toons? Dodge those pichkaris like Naruto and prank your friends with gulaal just like Honey Bunny. Grab your water guns, fill your buckets with colours and let’s find out how you can celebrate Holi with the craziest bunch in town – the Sony YAY! toons.

    Unleash your inner OG Jholers:

    This Holi, team up with the OG Jholers as you plot who should be the target of your colour filled buckets. Can you imagine what pranks would they pull? Honey and Bunny would definitely outsmart others with water balloons filled with mud. Popat is sure to ‘accidentally’ spill gulaal on you, turning you into a walking rainbow. This Holi, get ready for even more goofy pranks, surprise attacks with colours and laughter that erupts like fireworks!

    Play water tag with Naruto:

    Holi just got way cooler with ninja-themed water tag. Imagine your backyard transformed into an obstacle course. With this Naruto Shippuden-inspired game of water tag, you and your friends will dodge, duck, and dive like real ninjas, soaking each other with those pichkaris. Let Naruto’s ninja way lead your celebrations and find out who will be the last ninja standing.

    Spend a lazy afternoon with Oggy:

    After the vibrant Holi celebration with friends, it’s time to unwind and embrace the lazy afternoon with Oggy. Even though he is always chasing after the mischievous cockroaches with his swatter, Oggy knows how to relax. Picture yourself lounging on the couch, just like your favourite blue cat. Make the most of a peaceful afternoon with some sweet lassi and ghujiya after the colourful Holi bash.

    Tune into Sony YAY! and celebrate Holi with your favourite toons.

  • Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, gears up to redefine how fans experience the marquee tournament with a host of state-of-the-art technological innovations. Leading the charge is the introduction of AI-driven enhancements, including an innovative translation feature that allows international commentators to speak Hindi, in their original voice, connecting with a wider audience during the thrilling season of TATA IPL 2024.

    While the Hindi-speaking audiences would have ardently watched Steve Smith talking in English, they can now watch the four-time ICC title winner share insights and opinions in Hindi. From the very onset of the IPL 2024 season, Hindi-speaking fans can witness all their favourite international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Steve Smith (@steve_smith49)

     

    Speaking on the tech initiative, Steve Smith, Star Sports commentator for IPL 2024, said, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”

    Recent recipient of achieving the eight position in the prestigious STA Sports Technology Power List 2023, ahead of Formula 1, Apple, Google, the broadcaster is geared up to enhance the viewing experience of audiences by launching and adopting newer and enhanced technologies. Star Sports is rolling out Dolby Vision, a world first in cricket production, for fans across India to experience every moment with incredible detail. Additionally, one will get to experience the use of Shor Meter, which help in measuring audience’s excitement through their decibel level.

    Come IPL 2024, the broadcaster is set to radically shake up the live sports broadcast experience for fans across India.

  • Star Sports, Tata Play, & Airtel Digital TV collab to elevate Tata IPL 2024 viewing experience

    Star Sports, Tata Play, & Airtel Digital TV collab to elevate Tata IPL 2024 viewing experience

    Mumbai: Star Sports Network, the official broadcaster of Tata IPL 2024, is poised to revolutionise content viewing with a range of innovative features designed to enrich the fan experience. This Tata IPL, Star Sports has played a pivotal role, leveraging cutting-edge technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers. Additionally, with a focus on interactivity, Star Sports has associated with Tata Play to elevate viewer engagement during this year’s Tata IPL season, introducing special features, Star Sports R.E.D. (Relive, Engage, Decode), accessible at the click of a button.

    “This Tata IPL 2024, the enthusiasm amongst fans is at an all-time high. Our association with Tata Play and Airtel Digital TV marks a significant stride towards enhancing the viewing experience for Tata IPL enthusiasts. The introduction of TATA IPL in 4K in the form of VAS stands as a monumental innovation, particularly revolutionizing sports viewing across the nation. We remain committed to serving fans with a holistic and comprehensive viewing experience, harnessing cutting-edge technology, thus enabling them with a best-in-class visual delight,” said Disney Star head – distribution and international Gurjeev Singh Kapoor.

    Commenting on the collaboration, Airtel Digital TV CEO Siddharth Sharma said, “4K service on TV is the next leap in television entertainment, promising viewers an unparalleled visual experience. Today, we are thrilled to be launching India’s first 4K service on Airtel Digital TV, just in time to bring even more immersive and breath-taking experience for cricket fans this IPL season.”

    “We are excited to partner with Disney Star to launch our new value-added service, Tata Play 4K. This new addition will help our viewers experience sports and entertainment content in a new immersive manner. In just INR 99/month, our subscribers will get to experience the pinnacle of visual excellence with unrivalled quality in stunning 4K resolution at the comfort of their homes. With this development we are not only elevating TV viewing as an interactive experience but also opening doors to exploring new blends of technology and quality for linear television,” said Tata Play chief commercial and content officer Pallavi Puri.

    With the launch of 4K as a value-added service (VAS), viewers of Tata Play and Airtel Digital TV will get an opportunity for an enhanced viewing experience, offering unparalleled clarity and detail, bringing every moment to life like never before. This is the first time Tata IPL can be viewed in 4K as a VAS platform service on TV and will be available for subscription to Tata Play and Airtel Digital TV viewers.

    Through Star Sports R.E.D. (Relive, Engage, Decode) features, Tata Play viewers can access a range of immersive features designed to enrich their engagement with the matches at the click of a button. This year, the special features will be available throughout the day and not just during the match. Content for three streams will be provided to viewers to Relive, Engage and Decode the sport like never before. Viewers will be able to ‘Relive’ the action through Key Moments and Highlights while the match is going on and get to view concise highlights later. A Star Cam will follow the captain or the star player live on the field, allowing fans to ‘Engage’ with the sport and also get to hear the player’s views after the match. Fans will be able to ‘Decode’ the sport through a live dynamic data feed and review the match with deep data insights later.

  • YES BANK and CNBC-TV18’s multi-city ‘Growth Summit’ concludes in Hyderabad with deep insights on India’s roadmap to becoming $10 Trillion Economy

    YES BANK and CNBC-TV18’s multi-city ‘Growth Summit’ concludes in Hyderabad with deep insights on India’s roadmap to becoming $10 Trillion Economy

    Mumbai: YES BANK and CNBC-TV18’s – The Growth Summit: A vision to a $10 Trillion Economy, in association with Max Life Insurance, was successfully concluded in Hyderabad on Friday. With policymakers, industry leaders, entrepreneurs, and a wide range of experts weighing in on India’s economic progress over the next few years, the last chapter of the Growth Summit hosted policymakers, experts, entrepreneurs, and more. The summit witnessed discussions around the government’s ambitious 25-year plan intended to position India as the world’s third-largest economy with a GDP of $10 trillion.

    In the opening remarks, Mr Prashant Kumar, Managing Director & CEO of YES BANK, said, “We are fortunate to be citizens of this country which is the 5th largest economy and aspires to be the third largest economy by 2030. As we also aspire to be a developed nation by 2047, I think it’s crucial not just to focus on GDP growth but the growth of 140 crores Indians together, where their standard of living goes up. And where everybody enjoys the fruit of the development in India.

    During his address, Mr Kumar announced the launch of ‘Yes Private’ in Hyderabad, which is the Bank’s newest market offering that aims to partner HNI Business owners and C-Suite executives in their endeavor to leverage the opportunities on the road towards a $10 trillion Indian economy.

    The event kicked off with an engaging discussion on ‘Unleashing the Animal Spirit: Building the Right Support Structure for Growth’ with T-Hub CEO Srinivas Rao Mahankali where he said, “Building a world-class entrepreneurial ecosystem is a collective journey, where startups, corporations, government, academia, and media come together to create a supportive atmosphere for everyone.  Inspired by innovators in  Silicon Valley and directed by thought leaders such as Dan Eisenberg, we try to build  an environment where innovation and opportunities booms. With startups at the forefront and corporations achieving new heights, supported by strong policies and diverse funding options, we are shaping the future of entrepreneurship collectively.”

    The day progressed with a thought-provoking conversation on ‘Inside The Laboratory of India’s $10 TRILLION DREAM’ with Mr Satish Reddy, Chairman, Dr Reddy’s Laboratories. The session was followed by an intriguing panel discussion on ‘Innovate, Produce, Thrive: India’s Path to Global Competitiveness’ with industry experts – Mr Krishna Bodanapu, Executive Vice-Chairman & MD, Cyient ; Dr Sai Prasad, ED, Bharat Biotech & CII President, Telangana; Mr Anurag Malempati, Promoter, Leap India Food & Logistics Pvt. Ltd.; Pradeep Chowdhry, MD, Gemini Edibles & Fats India Pvt. Ltd.; and Mr Pawan Jain, Director, Kirby Building Systems and Structures India ( Gujarat) Pvt Ltd.

    The evening continued with a special address by Mr. Prashant Tripathy, MD & CEO– Max Life Insurance MD & CEO Prashant Tripathy said “As India makes its way towards becoming a $10 trillion economy, innovation in enabling financial inclusivity will be a key pillar of progress. Over the past decade, transformative innovations like UPI and JAM Trinity have catalysed our financial inclusion efforts, while the advent and proliferation of fintech has been delivering exponential growth. As we move further, continuous regulatory support and initiatives like technology enabled risk management are essential for sustaining this upward trajectory. Within this context, Hyderabad’s ascent as a thriving hub of next gen innovation epitomizes India’s immense growth potential. With its vibrant ecosystem and skilled workforce, the city serves as a beacon of India’s ability to foster future forward progress. Through strategic policymaking and collaborative endeavours, we are poised to translate our vision into reality, driving not just economic prosperity but also societal advancement.”

    The summit moved ahead with a thought-provoking session conducted by Kumaar Bagrodia, leading Neuroscientist & Founder, NeuroLeap on ‘The Neuroscience of Innovation’. The concluding panel discussion titled ‘Beyond the Norm: Redefining Innovation for Progress’, brought together industry experts, including Mr Mohit Jaju, Director, Godavari Drugs Ltd.; Mr BV Kondanda Pani, MD, Algoleap Technologies Pvt. Ltd.,Mr I V Ramana Raju, Co-founder & CEO, Fabex Steel Structures, and Mr LS Patil, Promoter & MD, Patil Rail Infra Ltd.

    The event transitioned seamlessly into an interesting conversation on ‘Stardom & Strategy’ with Mr Adivi Sesh, Actor & Writer, speaking about his upcoming projects. He added, “I’m currently shooting for two films. G2 serves as the sequel to my 2018 hit, Gurucharya, which rebirthed the spy genre in Telugu cinema. With G2, we are aiming for a national impact. Recently, we’ve welcomed Emraan Hashmi to our cast, and we are excited to expand our reach to audiences across five diverse languages across the country.  I’m also working on another project, Dacoit, which we are shooting in Hindi, featuring the extremely talented Shruti Hassan.”

    The summit concluded with an enticing conversation moderated by Mugdha Kalra, CNBC-TV18 Anchor on ‘Smashing Success: Grit to Global Stardom’ with Ms Saina Nehwal, Badminton Champion – Olympic Medalist. Speaking about her comeback, struggles, and achievements she stated, “It is difficult for athletes, as each one battles with their individual problems. Every individual ventures into this field with the goal of achieving distinction on an international level, but not everyone escapes the injuries. Reflecting on the early days, one doesn’t live on the potential drawbacks; instead, the focus is on enjoyment and striving for success.” 

  • Saudi Super Cup 2024: DCT Abu Dhabi ties up with Alike as an authorised ticketing partner

    Saudi Super Cup 2024: DCT Abu Dhabi ties up with Alike as an authorised ticketing partner

    Mumbai: Alike, the leading social travel marketplace, has announced the availability of exclusive online match ticket packages for the highly anticipated Saudi Super Cup 2024.

    The semi-finals and finals of the tournament are to be held in Abu Dhabi, UAE, from 8 to 11 April 2024, featuring top Saudi Pro League clubs Al Ittihad, Al Nassr, Al Hilal, and Al Wehda. This highly anticipated event is expected to be headlined by legendary players like Cristiano Ronaldo, Karim Benzema, Sadio Mane, Ruben Neves, Sergej Savic and Aymeric Laporte This exciting event presents a unique opportunity for football fans in the UAE and the wider region to witness world-class footballing action during the Eid holiday period.

    Alike will be offering an exclusive selection of match tickets with included hotel stay in Abu Dhabi. Fans will be able to upgrade the hotel accommodations as per their choice. The sports packages will cater to diverse preferences, featuring five-star, four-star, and three-star hotels across the city.

    Alike’s user-friendly online platform will enable guests to effortlessly select their preferred seating options within the stadium, ensuring the perfect vantage point to witness the action. In addition to the hotels pre-included in the ticket package, guests will be able to upgrade their hotel through a diverse range of accommodations across various budget categories, allowing them to find the preferred option that caters to their needs and preferences. Alike offers fast and secure digital access to booked match tickets and hotel booking confirmations, directly through the platform. This all-encompassing proposition enables football enthusiasts to finalise their entire tournament experience from the comfort of their homes, saving valuable time and ensuring a stress-free booking process.

    “Unique experiences are way more central to our travel plans than ever before and seeing the top football stars during Saudi Super Cup 2024 is the perfect opportunity to pack our bags and be in Abu Dhabi this April,” said Alike co-founder Ashish Sidhra. “This prestigious tournament brings together world-class football and a chance to experience the vibrant city of Abu Dhabi during this Eid holiday period. Alike’s innovative platform will offer fans a convenient and secure way to book their preferred package and witness this unforgettable event with complete peace of mind.”

    Ticket sales for the Saudi Super Cup 2024 will go live on Wednesday, 20 March 2024, exclusively through Alike’s online platform. The ticket packages are expected to sell out fast and fans are encouraged to book their tickets at the earliest to prevent disappointments.

  • Star Sports redefines IPL viewing with Indian Sign Language

    Star Sports redefines IPL viewing with Indian Sign Language

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, in association with India Signing Hands (ISH News), and support from the BCCI, is set to revolutionise the cricket viewing experience for the marquee tournament with the introduction of a new Indian sign language feed with descriptive commentary. For the first time, the TATA IPL will be customised for deaf, hard-of-hearing and visually impaired fans. The feed enables fans to fully immerse themselves in the excitement of the game along with their friends and family.

    The feed will provide ball-by-ball updates using Indian sign language in consultation with specialists who are being brought on board by India Signing Hands. What makes it even more special is its ability to engage with visually impaired fans with commentators describing every moment of the game along with regular verbal score updates. This feed is truly inclusive which allows the joy of community viewing by breaking barriers that simplify the broadcast without compromising on viewing experience for all.

    Video message by Virendra Singh, Captain of the Deaf Cricket Team:

     

     

    Disney Star head – sports Sanjog Gupta said “Star Sports has always believed in widening access for Cricket and taking it to newer cohorts of fans. Our pioneering foray into regional coverage has reached an unparalleled scale and has defined the modern Cricket broadcast. With this initiative, we seek to address fans who’ve been deprived of the complete Cricket experience. The ‘language’ of commentary takes a new leap in inclusivity with the introduction of Indian Sign Language on Tata IPL 2024 for fans with impaired hearing and descriptive commentary for fans with sight impairment.”

    India Signing Hands founder and CEO Alok Kejriwal which has been awarded the National Award 2023 for empowerment of people with disabilities, said, “This feed will allow millions of differently-abled people like me to experience the thrill and excitement of IPL for the very first time in a language that we understand. I was born Deaf, and I always enjoyed watching cricket with my family while growing up. But the experience just wasn’t the same for me as it was for them, since I could not hear the commentary and so, I would miss a lot of nuances. I thank Star Sports for pioneering this initiative at this scale, and I am certain that this collaboration will inspire millions of differently abled people to take interest in sports, while paving the way for a more inclusive and accessible ecosystem.”

    The initiative underscores Star Sports’ commitment to make the sport more inclusive and foster a sense of belonging among all cricket enthusiasts.

    Watch the new Indian Sign Language feed for Tata IPL 2024 on Star Sports 3 starting 22 March 2024.

  • Times Network emerges as the fastest growing Digital Video News Publisher Across News Categories

    Times Network emerges as the fastest growing Digital Video News Publisher Across News Categories

    Mumbai: Times Network, India’s premium broadcast network, emerged as the fastest-growing digital news networks in the country, amassing over four billion monthly reach across channels during February 2023-24. This milestone solidifies its position as the go-to source for credible, accurate, and decisive news & analysis across English and Hindi general news and business news categories.

    Dominating the digital news video landscape, Times Now emerged as the most watched English news channel on YouTube, garnering over 8.1 crore views in February 2024 and clocking close to one billion reach every month. Reaffirming its position as a formidable force in the English news category, Times Now demonstrated exceptional growth, recording an impressive surge of 185% during February 2023-24. During pivotal National events like the Ram Mandir inauguration and Republic Day, the channel dominated YouTube with a staggering peak live concurrency of over 2 lakh viewers on Republic Day. (Source: Databeings & Playboard Data)

    In a remarkable surge, Times Now Navbharat experienced an unprecedented growth of 235%, emerging as the fastest-growing Hindi news channel on YouTube between February 2023 and February 2024. Outshining its counterparts by threefold in year-on-year expansion, Times Now Navbharat has amassed 90 lakh subscribers on YouTube in just two and a half years since its inception, solidifying its position as a preferred choice of Hindi heartland. Boasting over 2.4 billion reach and garnering 30 crore monthly views, the channel has become the go-to destination for viewers. Notably, the channel witnessed a surge of 373% in LIVE views in FY24 compared to the previous fiscal year and a substantial increase in watch time by about 450% during FY24. (Source: Playboard data)

    In the English business news category, ET Now experienced an astonishing 853% y-o-y growth. Subsequently, ET Now Swadesh’s YouTube views surged by 245% year-on-year in the Hindi business news category. The two business channels together have a reach of around half a billion every month. (Source: Playboard data)

    Times Network COO and president Rohit Chadda said, “This is a remarkable growth trajectory for Times Network, making it the preferred news publisher in digital videos across the world. All our news channels have consistently outpaced competition in growth, underscoring our unwavering commitment to excellence. With the rise in SVOD consumption in the entertainment genre, Live News is one of the few genres that still allow brands to advertise to premium consumers at scale. Our bespoke video advertising solutions empower brands to craft compelling messages and strategically target the right audiences. This momentum encourages us to continue creating innovative content solutions for the brands and setting industry benchmarks.”