ITV

Category: TV Channels

  • Manorama News associates with Voter’s Mood Research for 2024 Lok Sabha Elections

    Manorama News associates with Voter’s Mood Research for 2024 Lok Sabha Elections

    Mumbai: In a significant move towards understanding the pulse of the Kerala voters, Manorama News embarked on a significant undertaking by associating with Voter’s Mood Research for an extensive pre-poll survey ahead of the upcoming 2024 Lok Sabha Elections. With a mammoth sample size of 28,000 voters where each of the participant has undergone a detailed face to face interview, this survey, known as ‘20th il Aaru?’ is the largest of its kind in Kerala, aiming to capture the detailed nuances of the current political mood. The chances of candidates in all the 20 constituencies of kerala in the upcoming Loksabha elections is evaluated in detail this poll.

    The survey will be broadcast on television from April 10 to April 12, providing an engaging and informative spectacle for viewers. The panel will be led by the prime anchors of Manorama News, including Johny Lukose, Shani Prabhakaran, Shibu Joseph and Muhammed Rashid . The  three day event will be shot and presented in Manorama News’ exclusive Virtual Infinity Set which is the of the first of kind news channel in India with a multi tracking  camera system.

    Manorama News has a track record of delivering accurate results, as demonstrated by its close alignment with the final outcomes in both the 2019 Lok Sabha elections and the 2021 Kerala State Assembly elections. In 2023, ahead of the Lok Sabha elections, Manorama News did an opinion poll with VMR named ‘Navakerala Manasu’. The performance of the state-central governments, the factors that could influence elections in the state and at the center, the performance of the Members of Parliament (MPs), were evaluated. The channel’s commitment to precision and reliability position opinion polls as a benchmark for understanding public sentiment, setting the stage for informed and enlightened decision-making among voters.

     

  • News18 Tamil Nadu announces comprehensive election programming lineup

    News18 Tamil Nadu announces comprehensive election programming lineup

    Mumbai – News18 Tamil Nadu proudly announces its comprehensive election programming lineup, providing viewers with an in-depth understanding and analysis of the political landscape.

    News18 Tamil Nadu’s election programming features many interesting shows that offer insights, share diverse perspectives and information on election dynamics. The lineup is as follows:

    The program ‘Therdal Katcheri’ showcases daily political updates, analysis, and insights. The show will be aired every day at 10:30 PM and 6:30 AM. The show ‘Thisai Matriya Thirupangal; airs in 5-minute segments throughout the day to discuss the consequences of previous elections.  Meanwhile, the program ‘Therthal Darbar’ will provide ongoing coverage of political developments, spanning the entire day in 10-minute segments.

    The program ‘Modhum Vetpalar’ airs daily at 3:.30 PM, featuring group interviews with candidates from single constituencies. The show ‘Therthal Kathaiyalla Varalaru’ will go deeply into the electoral process and is aired three times a day at 2:30 PM, 6:30 PM, and 9:30 PM.

    ‘Makkaludan News19’ will feature vox pops from the public, spread throughout the day for 5 minutes. On Saturdays and Sundays at 11:30 AM and 7:50 PM, ‘Special Makkal Sabai’ broadcasts political debates, giving different perspectives on the matters of regional politics, growth, and development. The show ‘Kalam18’showcases one-on-one conversations with political figures every day at 9:30 a.m. Additionally, the show ‘18+’ hosts group discussions with first-time voters on Saturdays and Sundays at 5:30 PM.

    The program ‘Candid with Candidates’ airs throughout the day in 5-minute parts and feature interesting interviews from the campaign trail. On Saturdays and Sundays at 9:00 AM and 9:30 PM, the show ‘Oru Naal, Oru Kalam, Oru Mugam’ takes viewers on a campaign journey with political figures.

    ‘Therdhal 2024 – Beyond Tamil Nadu’ shows 5-minute segments throughout the day, providing insights into electoral news from throughout India. ‘Enna Seithar MP?’ focuses on the performance of Members of Parliament during elections, and airs in 5-minute pieces throughout the day. The show My Vote My Right airs throughout the day as 2-minute segments, encouraging viewers to exercise their democratic rights.

  • This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    Mumbai: IN10 Media Network’s general entertainment channel, Ishara, has announced the launch of its latest offering, ‘Mata ki Mahima’. This captivating show aims to rekindle purity in thoughts and actions, encouraging viewers to choose the path of righteousness and spirituality on the auspicious day of Gudi Padwa and the first day of Navratri.

    In a world often overshadowed by revenge and violence, ‘Mata ki Mahima’ stands out by presenting the divine power of Maa Sheranwali, who not only saves her devotees but also transforms her enemies. Through compelling storytelling, the show reinforces the importance of bhakti (devotion) in overcoming life’s challenges and finding inner peace.

    Set against the backdrop of Haridwar, Uttarakhand, ‘Mata ki Mahima’ draws inspiration from the timeless tale of Bhakt Prahlad and his father Hiranyakashyap. The show follows the journey of Mahima, portrayed by the talented child actor Pari Sharma, who finds herself pitted against her step-grandmother, Indrayni, played by the versatile Monalisa. As Mahima navigates through adversities and familial conflicts, she finds solace and guidance in Maa Sheranwali, portrayed by the esteemed television actress Reema Vohra.

    Monalisa, stepping into her first antagonist role on a daily soap, said, “I consider it a stroke of luck to join the cast of ‘Mata Ki Mahima’. While the show predominantly revolves around the devout bhakti of young Mahima towards Maa Sherawali, my character serves as the antagonist, challenging the belief in the goddess. Despite portraying a negative role, I am gratified that my character’s scepticism enhances the devotion to Mata Rani, especially through the portrayal of Mahima. Being part of a show that rekindles faith in Mata Raani within our viewers is truly fulfilling.”

    “We believe that ‘bhakti mein hai shakti’, and through ‘Mata ki Mahima’, we aim to showcase the transformative power of faith and spirituality,” said Jay and Kinnari Mehta of Jay Production. “Our narrative is not just about entertainment; it’s about inspiring self-realization and instilling hope in the hearts of our viewers.”

    ‘Mata ki Mahima’ promises to be a captivating journey filled with drama, emotion, and spiritual enlightenment. Join us as we embark on this divine quest to rediscover the essence of bhakti and celebrate the triumph of good over evil.

  • Leveraging data-driven journalism in the age of Connected TV for enhanced news channel performance

    Leveraging data-driven journalism in the age of Connected TV for enhanced news channel performance

    Mumbai: In today’s digital backdrop, the coming together of data-driven journalism and connected TV (CTV) has modernized the way news channels function and connect with their viewers. The introduction of CTV has not only spread out the reach of news content but has also presented helpful insights about spectator behaviour, preferences, and engagement metrics. By exploiting the potential of data analytics, news channels can now formulate educated strategic decisions that push performance and improve viewer experience.

    Connected TV platforms have turned out to be a repository of statistics, providing news channels with a pool of facts and figures on viewer demographics, geographic locations, viewing patterns, device usage, content consumption habits, ad effectiveness, and conversion rates. This data pool empowers news channels to custom-build their content and programming to be acquainted with the precise requirements and preferences of their audience segments, eventually directing to greater engagement and reliability.

    By digging into these records, news channels can not only get a picture of their audiences better but also adjust their content strategy for maximum impressions.

    One of the significant benefits of data-driven journalism in the CTV age is the competence to provide individualized content recommendations on the grounds of perceptions collected from spectator numbers. For example, channels like India TV Speed News have effectively accommodated audiences who have a preference for speedy updates by presenting a 24/7 Speed News Channel. This differentiated line of track not only develops viewer contentment but also encourages retention and trustworthiness. This personalised content strategy not only further expands spectator engagement but also promotes an appreciation for the relationship and relevance with the audience.

    By leveraging real-time feedback collected through concurrent viewers, news channels can enthusiastically connect with their listeners and modify their content strategy appropriately. Furthermore, predictive analytics play a central character in predicting upcoming trends and audience interests, such as the approaching Election 2024, permitting channels to stay ahead of the curve and bring appropriate and well-timed news coverage.

    This hands-on approach to feedback and analytics authorizes news channels to remain clear-headed and responsive to changing viewer preferences and trends. As stated by India TV managing director Ritu Dhawan “Understanding viewer engagement metrics allows Us as a news brand to craft more compelling experiences that resonate with their audience, leading to increased time spent on the platform and higher viewership ratings.”

    In conclusion, the integration of data-driven journalism with connected TV presents news channels with unprecedented opportunities to enhance their performance and engage with audiences in more meaningful ways. By leveraging viewer data, personalised content recommendations, real-time feedback, predictive analytics, and strategic promotional strategies, news channels can not only increase viewership and ratings but also foster stronger viewer loyalty and satisfaction. Embracing the power of data in the age of CTV is key to unlocking new levels of success and performance in the ever-evolving landscape of journalism.

    This article has been authored by India TV managing director Ritu Dhawan

  • TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 15 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 observed growth in ad volumes/per channel of one per cent compared to IPL 16.

    During IPL 17, the count of categories and advertisers increased by 63 per cent and 26 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 52 per cent share of ad volumes with Ecom-gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list. Ecom-gaming and pan masala were the common categories between IPL 17 and IPL 16. Among the top five categories in IPL 17, two of them were from food & beverages sector. In advertisers, Sporta Technologies secured first position from Match one to seven and Parle Products was the leading advertiser from Match eight to eleven during IPL 17. Together, the top advertisers added 37 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.

    In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same no. of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • News18 Kannada launches Agenda18 – A platform for political ideas and public engagement

    News18 Kannada launches Agenda18 – A platform for political ideas and public engagement

    Mumbai: News18 Kannada announces the launch of its newest on-ground show ‘Agenda18’. News18 Kannada editor Hariprasad will host the show providing a platform for strong political ideas and public participation.

    The program is designed to create a distinctive environment where representatives from every political party, together with their supporters, will engage daily with the general public. By fostering thought-provoking debates and discussions, the show will concentrate on significant topics, the electoral procedure, and various public issues, positioning itself as a crucial platform for shaping public opinion.

    Hariprasad, renowned for his sharp analysis and thorough journalism, will serve as the voice of the public, guaranteeing that all perspectives are accurately presented and discussed. The program will take place across various cities, including Bangalore, Mysore, Mangalore, Shivamogga, Kalaburagi, and Belagavi, offering the audience a comprehensive examination of the electoral process and a more profound insight into the candidates’ plans for the state’s future.

  • IPL 2024 draws advertisers as CTV viewing trends soar

    IPL 2024 draws advertisers as CTV viewing trends soar

    Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks off, IPL is once again proving to be a magnet for advertisers, especially as Connected TV (CTV) viewing trends soar to new heights.

    The tournament has consistently been a hotspot for advertisers looking to reach millions of passionate fans across the globe. However, the 2024 season brings a new dimension to advertising strategies with the surge in CTV viewership.

    Connected TV, which refers to the streaming of television content over the internet via smart TVs, streaming devices, or gaming consoles, has witnessed a remarkable uptick in recent years. This rise can be attributed to various factors, including the proliferation of high-speed internet, the emergence of streaming platforms, and the growing preference for on-demand and personalised content consumption.

    With more viewers opting for CTV platforms to watch their favorite sports events, advertisers are seizing the opportunity to connect with audiences in a more targeted and engaging manner. Unlike traditional television advertising, CTV allows for precise audience targeting based on demographics, interests, and viewing behavior, thereby maximizing the impact of ad campaigns.

    The shift towards CTV advertising is also reshaping the dynamics of ad spending in the sports industry. As advertisers allocate a larger portion of their budgets to digital channels, traditional media platforms are facing increased competition for ad dollars. This trend underscores the importance for sports leagues like the IPL to embrace digital innovation and adapt to changing consumer preferences to remain competitive in the advertising landscape.

    In response to the growing demand for CTV advertising opportunities, Indiantelevision reached out to industry experts where they explained how advertisers are adapting their strategies to target viewers on connected TV platforms during IPL 2024 and the factors that are driving the surge in connected TV viewership for IPL and capitalising on this trend.

    Edited excerpts

    mediasmart chief growth officer Nikhil Kumar

    Cricket enjoys a reverential status in India and advertising dollars are where users are. The surge in CTV viewership for IPL in both metros and satellite towns has been driven by factors like increasing internet penetration along with high speed data, availability of Smart TVs at a competitive price point, and the availability of streaming platforms. Additionally, with the broadcasting rights split between two epicenters – JioCinema on digital and Star Sports on offline mediums, there’s a wider audience available for advertisers. Advertisers are capitalizing on this trend by targeting ads specifically for the CTV audience, leveraging advanced targeting capabilities, and creating interactive and engaging ad formats to capture viewers’ attention effectively. Additionally, advertisers also can prioritize time-based and location-based user segmentation to target audiences beyond CTV. As organic searches for cricket matches go up, fans celebrate live viewing together in restaurants, or app-based activity for fantasy apps also increase, it’s a great opportunity to connect these users across screens to have a lasting brand impact in the high-adrenaline cricketing season!

    In addition to this, it’s important to shift the focus from where the ad is being shown to who the ad is being shown to. That means finding the right audience and right channels of measurement, combined with the power of compelling creatives. For IPL, advertisers have the opportunity to leverage several attractive formats on CTV to achieve higher levels of brand engagement and recognition. Interactive ads, for example, are highly attractive and can be either through creating an animated background where products and the main messages of the ad gain a dedicated spot, or through the progress bar sync format, where the product or service becomes a part of the video. Brands can also leverage Smart QR codes to create powerful redirections and boost action. By programmatically catering to viewers on CTV, advertisers can also prioritize unifying reach through technologies like Household Sync and drive action on app, DOOH, or in-stores. This can help to break from the clutter and target viewers to see incremental lift across various metrics such as message association, brand awareness, purchase intent, and sales.

    MiQ global commercial board member & managing director Siddharth Dabhade

    In the IPL season, advertisers must look beyond just one streaming platform to find their most relevant audiences and effectively engage with them. Advertising during IPL matches will get you a wide reach with a diverse range of engaged users that may or may not be your brand’s relevant audience.

    Some strategies we’ve seen brands deploy this IPL season are:

    Match moments-synced ads: the ads are activated in-sync with match moments or milestones, for example: after an bowler takes two wickets in an over or a batsman hits a half-century. These ads are served programmatically to create maximum impact & engagement.

    Retargeting viewers across devices: As the same Ads run in every inning during IPL matches, viewer attention shifts to other devices or platforms. In fact, MiQ’s Advanced TV research report from India found that 56% viewers often or almost always use a second screen while streaming or watching content on TV. By retargeting consumers who have already shown interest in your brand across any device and delivering tailored ads on CTV, you have the chance to make a lasting impression

    The biggest factor is the cost, as IPL is free to watch on TVs and mobile on the JioCinema app, which is driving up viewership numbers on Connected TVs and mobile devices.

    CTV advertising offers access to affluent audiences that are hard to reach on linear TV. During big-ticket events like IPL, advertisers want to boost brand awareness, reach, and recall among cricket fans and their target group of customers. CTV ads provide better media planning, targeting, activation, and measurability than linear TV ads.

    It’s no surprise that TV viewership is at its peak during tentpole sports events, and it’s attracting more and more advertisers. Programmatic CTV ad inventory for IPL is more cost efficient for advertisers.

  • Racer Akshay Gupta signs deal with Mertens Motorsport

    Racer Akshay Gupta signs deal with Mertens Motorsport

    Mumbai: Akshay Gupta, the dynamic racer and tech founder, has officially inked a deal with Mertens Motorsport for the highly anticipated 2024 Nürburgring Langstrecken-Serie (NLS) season which will take place on the Nürburgring circuit in Germany.

    The NLS is widely renowned as one of the oldest and most esteemed endurance racing championships globally since its inception in the 1970s. Akshay’s signing represents a significant milestone for Indian motorsport, as he becomes the country’s sole racer set to compete against over 300 drivers and 117 cars.

    The Ahmedabad-based racer discovered some injuries while doing a few rounds in the championship with Adrenalin Motorsport in a BMW last year, which required him to undergo surgeries on both his hands. Despite still undergoing recovery from the surgeries, Akshay’s passion for racing has fueled his return to the track as he remains actively engaged in pre-season testing during the ongoing recovery process.

    The 31-year-old will pilot the Hyundai i30N (car number 492) for Mertens Motorsport in the upcoming season.

    Sharing his thoughts on joining Mertens Motorsport, Akshay Gupta expressed, “Racing at the Nurburgring circuit has always been a dream. It used to be my laptop wallpaper for 15 years before I got to race here last year. The experience gained last year taught us a lot about the track, level of competition, cars, and different conditions. This year, the goal is pretty clear. I want to conquer the most challenging racetrack out there.”

    “We are in a championship-winning team, in one of the most tightly fought categories: VT2-F, racing with equally competent teammates with 10,000 km of simulator practice put in. I am confident that this season will bring us some good results and I look forward to hoisting the Indian flag on the podium as many times as I can,” he further added.

    Mertens Motorsport, a German Racing Team founded in 2020, has quickly solidified its reputation as a formidable contender in the NLS with an impressive track record of capturing the NLS VT2-F Championship title in 2023 and also securing the NLS Team Trophy in the same year. Akshay’s addition to the team will contribute to elevating their performance.

    “I am very pleased that Akshay Gupta is moving to Mertens Motorsport this season. We did the pre-season testing in March and immediately the chemistry was right, this is very important for a race team given that we compete in endurance racing where the cars are shared with other racers. It’s remarkable the lengths he goes to compete in the championship. We welcome him onboard and thank him for putting the faith in our team,” said Mertens Motorsport team owner Daniel Mertens.

    Having begun his career as a professional racer in 2010, Akshay demonstrated his prowess behind the wheel by finishing as a runner-up at the Buddh International Circuit for Toyota in the season finale of the National Championship in 2013. His remarkable talent also earned him recognition from Nissan, who selected him after a rigorous driver selection program out of 10,000 drivers in India to compete in their Asian GT Academy Finale held in the UK. The competition has become a major feature film released on Netflix called Gran Turismo.

    Parallel to his racing endeavours, Akshay’s urge to fulfill his passion for racing led him to entrepreneurship, where he founded a Connected Car technology start-up called Scouto which has notably been acquired by online used-car retailing unicorn Spinny in December 2021. This serves as a testament to his success both on and off the racetrack and following his triumphs in the entrepreneurial landscape, the Indian has returned to his roots in racing.

    “Since the day I was 2 years old I have only played with cars, when I turned 4, my dad got me a go-kart and that consumed all of my playtime as a kid. It was only in my early teens that I realized that there’s a career called being a racecar driver and ever since that day I have been pursuing the dream to keep racing cars across the globe. It is the most expensive sport in the world, and for the son of a bank manager, I had to find creative ways to get back into it. After having sold my company, I’m thrilled to return to my first love full-time, racing cars,” stated Akshay Gupta.

    Akshay’s journey with Mertens Motorsport will kick off with the season opener at the NLS1: 64. ADAC ACAS Cup on April 6. Qualifying is scheduled to begin at 12 pm IST, followed by the pit walk and grid walk at 1:45 pm IST. The race is set to commence at 3:30 pm IST with the action being streamed live on Nurburgring’s official YouTube channel.

    Championship calendar https://www.nuerburgring-langstrecken-serie.de/en/calendar-nurburgring-langstrecken-serie-2024/
     

  • NDTV unveils ‘The Election Carnival’ for Lok Sabha Elections 2024

    NDTV unveils ‘The Election Carnival’ for Lok Sabha Elections 2024

    Mumbai: The NDTV Network has announced the launch of ‘The Election Carnival,’ an initiative aimed at fostering civic engagement and awareness ahead of the upcoming Lok Sabha Elections 2024.

    NDTV Election Carnival is a travelling studio that aims to travel to 34 cities across New Delhi, Uttarakhand, Uttar Pradesh, Jharkhand, Madhya Pradesh, Gujarat, Maharashtra, Haryana, Punjab, Jammu & Kashmir, Himachal Pradesh, covering a total distance of 4000 kms. This platform is designed to move around and engage with citizens, helping them deepen their understanding of local leaders and issues relevant to their communities. Backed with an NDTV anchor accompanying a politician from each area, it promises meaningful discussions and interactions, providing voters with valuable insights into the electoral landscape.

    The first leg of the NDTV Election Carnival kicked off from the heart of the nation, New Delhi, on 5 April 2024, in the presence of Manoj Tiwari, MP from North-East Delhi, setting the tone for an engaging and informative journey ahead. The inaugural ceremony in New Delhi featured a performance by a Punjabi folk artist. The campaign will commemorate the vibrant culture of every region by featuring performances from local folk artists, highlighting the rich diversity that characterizes India’s political and social landscape.

    This drive underscores NDTV’s commitment to fostering informed citizenship and facilitating meaningful dialogue between citizens and leaders. Through this campaign, the network hopes to empower voters and strengthen the democratic process.

    NDTV Election Carnival will make stops at prominent cities such as Ayodhya, Dehradun, Jamshedpur, Lucknow, Amritsar, Srinagar, and Nashik, among others. During these stops, it will provide citizens across the country with the opportunity to participate in discussions, learn about local issues, and interact with their elected representatives.

  • ZEE launches action cinema on DD Free Dish

    ZEE launches action cinema on DD Free Dish

    Mumbai: The Zee Hindi Movie Cluster, renowned for its commitment to delivering top-notch movie entertainment, continues to revolutionize the television landscape with channels catering specifically to the diverse preferences of Indian audiences. With the arrival of Action Cinema on DD Free Dish, Zee is set to redefine entertainment for millions across the nation.

    The arrival of Action Cinema on DD Free dish Channel No. 70, an established brand renowned for its adrenaline-pumping action films targeting action movie lovers across age groups. The channel is set to become a staple for audiences craving intense action sequences and gripping storylines, delivering high-octane entertainment.

    The Channel with its huge library provides the best of action films of our most loved superstars from every decade. Be it Sunny Deol, Ajay Devgn, Akshay Kumar, Sunil Shetty, Sanjay Dutt, Salman Khan from Bollywood to Allu Arjun, Jr. NTR, Mahesh Babu and Surya from the South.

    Zee Hindi Movies Cluster business head Ruchir Tiwari said, “We are constantly striving to innovate and adapt to the evolving needs of our audience. Rural markets take centre stage with more than half of the TV movie viewership coming from the heartland. This move underscores our commitment to provide entertainment to millions of households in the rural market. we aim to fill a crucial gap in the market, with a goal to establish a personal connection with viewers and ensure that they never miss out on their daily dose of entertainment and become their number one choice for wholesome entertainment.”

    With a library of over 250 titles, Action Cinema promises endless entertainment for audiences of all ages. The channels aim to elevate the television viewing experience for millions of free-dish audiences across the nation.

    Mark your calendars for 1 April and tune into Action Cinema to experience a new era of entertainment, right from the comfort of your homes.