Category: TV Channels

  • Prez Murmu calls for action on women’s safety at News18 SheShakti Summit 2024

    Prez Murmu calls for action on women’s safety at News18 SheShakti Summit 2024

    Mumbai: In a special message at the News18 SheShakti Summit 2024, president Droupadi Murmu addressed a pack of topics surrounding women’s empowerment, their safety and struggle.

    Addressing the summit that celebrated trailblazing women propelling India to the global forefront, president Murmu said, “Women are, in fact, the true manifestation of power. The real strength of our nation lies in the empowerment of women. Our women have always demonstrated resilience, strength, and courage, moving forward despite all obstacles.”

    President Murmu’s speech at News18 SheShakti Summit 2024:

    “Greetings! In the centuries-old culture of India, our country has been given the status of the motherland. We regard our birthplace as a mother and refer to the earth as a mother. In this way, Indian soil has a tradition of holding women in the highest respect and reverence.

    In our diverse nation, our goddesses have also assumed many forms. On one hand, they take on fierce forms like Kali and Durga to vanquish demons, while on the other, they bless us as Lakshmi and Saraswati, providing peace, prosperity, and knowledge. Women are considered the embodiment of power in our country.

    Women are, in fact, the true manifestation of power. The real strength of our nation lies in the empowerment of women. Our women have always demonstrated resilience, strength, and courage, moving forward despite all obstacles.

    In our country, strict laws have been made regarding women’s safety. Yet, it is unfortunate that feelings of insecurity still exist. The constant struggle of women is against the social narrow-mindedness and conservatism that consider them weak.

    Although many changes have occurred, some social prejudices remain deeply rooted, creating barriers to women’s equality.

    As a society, we all need to look within ourselves and ask some hard questions. Where have we gone wrong? What can we do to improve? The safety and dignity of women are crucial for the development and success of any nation. It has become essential for all of us to come together and pledge to protect the honour and dignity of the women in our country and ensure their progress.

    This initiative by Network18 aims to honour those women who have achieved extraordinary feats beyond the limitations of gender. These women have set incredible examples, breaking all boundaries, challenging discriminatory standards, and achieving tremendous success by shattering stereotypes.

    The time has come for us to awaken a public consciousness where respect for women is increased, and no woman feels unsafe at any time, in any place. Your She-Shakti campaign is a part of this broader public awareness effort. My best wishes for the success of your program. Thank you. Jai Hind!”

    News18 SheShakti returned with season two, under the theme ‘Breaking Barriers’. This year’s summit talked about how women are redefining success and driving transformative change. The event featured an inspiring line-up of pioneers from all walks of life — politics, science, arts, business, sports, and entertainment, who share their disruptive insights on leadership, reflecting the unstoppable momentum of women leading India’s success story.

  • Warner Bros Discovery revamps DTamil with blockbusters, superhero shows

    Warner Bros Discovery revamps DTamil with blockbusters, superhero shows

    Mumbai: Warner Bros Discovery has unveiled a major revamp of DTamil, the dedicated channel for Tamil-speaking audiences, starting Monday, 16 September 2024. With this revamp, DTamil will bring Hollywood blockbusters, top superhero series, and non-fiction shows, all dubbed in Tamil. This initiative will reaffirm Warner Bros Discovery’s dedication to offering top-tier global content in Indian languages, making DTamil the go-to destination for Tamil-dubbed Hollywood entertainment.

    Starting 16 September 2024, viewers will enjoy a star-studded lineup that includes Jackie Chan’s iconic movies, Keanu Reeves’s Matrix saga and Constantine, Ryan Reynolds’s Green Lantern, Arnold Schwarzenegger’s Collateral Damage, and fan-favorite films like V for Vendetta, Ninja Assassin, The Legends of Tarzan, and Poseidon. These films, carefully curated to resonate with Tamil audiences, will bring #SemmaHollywoodCinema to homes across the region.

    Warner Bros Discovery, South Asia, head of factual & lifestyle cluster, Sai Abishek expressed his excitement: “By bringing captivating Hollywood stories and offering hit global movies and TV shows to the Tamil cinema-loving audience, we are proud to deliver a robust blockbuster slate with Warner Bros. catalogue gems, now with a brand-new flavor in language of their choice. By presenting engaging content tailored to diverse audience preferences, the revamped DTamil channel is poised to deliver premier global entertainment. We are committed to enhancing the daily viewing experience for our Tamil- audience, offering a rich mix of cinema and valuable viewing options.”

    DTamil’s new programming will feature four key strands, each hosting movies from different genres:  

    – Hollywood Saravedi for creature-feature, horror, and action  

    – Matinee Magic at 3 pm for action and comedy  

    – Blockbuster Kondattam for back-to-back action drama and comedy  

    – Superhero Sagasangal for superhero action and drama  

    DTamil will also debut globally popular superhero shows: The Flash, Supernatural, DC Legends of Tomorrow, and Arrow—dubbed in Tamil for the first time. Additionally, the channel will feature local original productions from discovery+ and Discovery Channel, such as Star vs Food: India, Star vs Food: Malaysia, Selena + Restaurant, In The Eye of the Storm, and Ghost Brothers: Lights Out S2.

  • Jerome Paillard joins NFDC Film Bazaar as an advisor

    Jerome Paillard joins NFDC Film Bazaar as an advisor

    Mumbai: Film Bazaar, an annual global film market organised by the National Film Development Corporation (NFDC) which takes place alongside the International Film Festival of India (IFFI), every year, has onboarded Jerome Paillard, the former executive director at the Cannes Film Festival market as an advisor.

    Given Jerome’s substantial and unparalleled contributions to the film industry as the head of the world’s largest Film Market for 27 years, he will play an important role. He will work closely with Vineeta Mishra, head of programming at Film Bazaar who has worked in the media industry for 18 years with her previous stint at Book My Show.

    Paillard’s contributions will be towards mentoring strategic guidance, sharing industry insights and fostering an environment conducive to creativity, collaboration, fostering participation of industry professionals engaged in Film Bazaar.

    NFDC the joint secretary ministry of I&B and managing director Prithul Kumar expressed, “Film Bazaar this year is expected to surpass all prior years’ magnificence and grandeur. We work hard to support the business of high-calibre filmmaking while also providing a platform for the upcoming and talented young South Asian filmmakers.”

    Jérôme Paillard added “I was lucky enough to take part in Film Bazaar in its early days, fifteen years ago, and again in 2023 when I was on the IFFI jury. I think Film Bazaar has a lot of potential, especially after this very successful year for Indian cinema, through many festivals around the world and especially in Cannes. I’m very happy to contribute to making this event even more effective for relations between South Asian cinema and the rest of the world.”

    The objective of this year’s Film Bazaar is to be even larger, better, and more focused on young talented filmmakers. In addition to carrying on the legacy of Film Bazaar events from past years, the intention is to create new paths and possibilities for aspiring filmmakers in the upcoming edition.

    The 18th edition this year, Film Bazaar will take place from 20th to 24th November at Marriott Resort, Goa.

  • Bollywood TV premieres regain their charm among audiences and brands alike!

    Bollywood TV premieres regain their charm among audiences and brands alike!

    Mumbai: Bollywood has remarkably reinvented its storytelling, and the outcome is quite telling with its sharp resurgence. “Brahmastra” & “Pathaan” became the shining stars of this memorable comeback breaking various box office records and the spate of blockbusters hasn’t abated since. This growing interest in watching Hindi movies isn’t just limited to theaters alone with WTPs achieving huge reach and viewership making them an advertiser’s favorite for attaining high impact.

    “Munjya,” the latest movie to premiere in Aug’24 on Star Gold is a huge testament to this trend with a staggering unique reach of 35 Mn in the first TV airing itself! Likewise, other recent airings of blockbusters like Salaar (in Hindi) and Fighter also saw a 30m reach during their tv debut. Interestingly, even movies which haven’t exactly set the Box Office on fire have managed to reach 20 Mn+ viewers in their first airing over the last 12 months. The ability to deliver 2-3X reach relative to Top Hindi reality shows like Bigg Boss, Indian Idol and Kaun Banega Crorepati underlines the superlative impact potential of WTPs.

    Comaparision of Avg. Reach (Mn) – Hindi WTPs and Top Hindi Reality Shows

    Superior quality of Attention:

    The advantage of WTPs extends well beyond its massive reach to the high-quality attention that it receives from audiences across demographic segments. Unlike digital UGC video platforms, where ads are often skipped, most ads aired during WTPs tend to be watched in full, creating higher memorability and building stronger brand associations.

    Attention measurement studies on TV using Computer Vision technology illustrate the superiority of advertising attention during WTPs relative to Reality Shows and News.

    Comparision of Attention for a 15 sec ad on different mediums, indexed to news channels

    It is extremely critical for a brand to evaluate this attention garnered per reach & impression, given the low attention span on most mediums in today’s fragmented media environment. It lends credence to the belief that all reach and impressions are not equal, as brand outcomes can vary significantly in proportion to the attentiveness of the viewers.

    Advertiser Impact:

    Brands from the Auto and Cement categories associated with ‘Munjya’ WTP witnessed a sharp spike in Google search trends. This demonstrates the ability of WTPs to elevate consumer interest and consideration in brands through the power of co-viewing audiences.

    Spike in online search for brands which advertised on the WTP airing of Muniya on Star Gold

    The colossal reach and high level of audience engagement make WTPs a true tentpole of advertising, offering brands a unique opportunity to connect with a captive audience and derive disproportionate associative value. Investment in WTPs for marketers is more than just reaching a broad audience—it is about tapping into a highly engaged viewership that drives real business outcomes.

     

  • News18 SheShakti to celebrate women transforming India

    News18 SheShakti to celebrate women transforming India

    Mumbai: After a highly successful inaugural edition, the ‘News18 SheShakti’ summit, returns for its 2024 edition on 16 September in New Delhi, in association with Lions International. With the theme of, ‘Breaking Barriers’ the event aims to bring together women leaders from politics, art, social work, and several other fields, highlighting their remarkable contributions and leadership.

    Indian women are redefining global narratives with their extraordinary achievements, driven by passion, grit, and resilience. The ‘Breaking Barriers’ theme highlights their role in reshaping the world through stories of overcoming challenges and excelling across fields. The summit celebrates such icons, who are not only elevating India’s global stature but also inspiring the next generation of women leaders.

    The summit will feature a diverse array of influential policymakers, women leaders, and changemakers, including the vice president of India, Jagdeep Dhankhar; chief justice of India, Dr Justice D Y Chandrachud; maharani of the erstwhile princely state of Baroda, Radhikaraje Gaekwad; Teach For India CEO, Shaheen Mistri; member of Lok Sabha, Shambhavi Choudhary; member of Lok Sabha, Bansuri Swaraj; Indian Institute of Astrophysics director, Dr Annapurni Subramaniam; actor Shefali Shah; actor Rasika Dugal; pabiben.com founder, Pabiben Rabari; ISRO’s Aditya mission project director, Nigar Shaji; retired judge and senior counsel of the Supreme Court of India, Justice Indu Malhotra; former UN assistant secretary general & ambassador of India, Lakshmi M Puri; former Indian ambassador to the UN, Ruchira Kamboj; Delhi Police DCP & PRO, Suman Nalwa; two-time Paralympic champion Avani Lekhara; actor and former MP Kirron Kher; actor Sikandar Kher; singer and Padma Bhushan awardee Usha Uthup; and actor Bhumi Pednekar.

    Elaborating on the upcoming event, Network18 CEO – digital & president – corporate strategy, Puneet Singhvi said, “Building on the success of SheShakti’s first edition, we are raising the bar this year with our motto – Elevate, Empower, Inspire. This year’s lineup is truly inspiring, with women icons from across fields, age groups coming together to share their stories and celebrate their achievements. As the country’s largest news network, we are committed to showcasing remarkable journeys, fostering meaningful dialogues, and inspiring next generations to break barriers and pursue excellence.”

    Network18 (broadcast) CEO & A+E Networks I TV18 managing director Avinash Kaul added, “India is at a pivotal moment, where women are not just breaking barriers but excelling in areas once considered off-limits. At Network18, we see it as our responsibility to celebrate and spotlight the achievements of these trailblazers. By highlighting their stories, we set the stage for meaningful dialogue and inspiration, paving the way for a more inclusive and progressive society.”

    News18 SheShakti is a powerful tribute to women who have boldly broken barriers and turned their dreams into reality. It provides a space to celebrate the cultural and economic contributions of women, underscoring the importance of gender diversity and inclusion in building a stronger, more resilient India.

    Support the initiative for gender equality and empowerment by tuning in to News18.com and CNN-News18’s YouTube and Facebook page on 16 September, 11 am onwards.

  • News18 Network returns with ‘Hindi Ke Samrat’ edition four

    News18 Network returns with ‘Hindi Ke Samrat’ edition four

    Mumbai: News18 Network is back with the fourth edition of its award-winning ‘Hindi Ke Samrat’ contest across its channels: News18 India, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Uttar Pradesh/Uttarakhand, and News18 Madhya Pradesh/Chhattisgarh.

    The unique contest is a celebration of the Hindi Diwas on the 14 September – to mark the special place that the Hindi language occupies in the heart and mind of the people of the Hindi heartland. The contest challenges viewers to complete famous Hindi idioms (muhawaras) and thereby showcase their proficiency in the language. Those who wish to participate can give a missed call on 9891314814 or go online to the activity’s webpage.

    Selected participants will be featured as winners on HSM channels on Hindi Diwas, where they will be gratified and crowned as ‘Hindi Ke Samrat’.

    As the leading news network, News18 believes that this viewer engagement campaign is crucial for promoting the Hindi language and delivering content that is not only entertaining but also has high socio-cultural relevance.

  • Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled “Nayi Aawaaz, Naye Andaaz,” premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.

    The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.

    At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.

    Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”

    Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, “The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, “Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”

  • ET NOW Swadesh announces ‘Gold Mahakumbh’ initiative

    ET NOW Swadesh announces ‘Gold Mahakumbh’ initiative

    Mumbai: As the festive season ushers, ET NOW Swadesh, the Hindi business news channel, announces ‘Gold Mahakumbh’, an initiative empowering its viewers with unparalleled insights and expertise on investments in gold and silver. Airing 14 September from 10 am to 2 pm, the four-hour mega initiative will feature 20 industry veterans, gold market analysts, trade experts, and fund managers providing expert insights into the trends and demand for gold, investment opportunities, its role as a crucial asset class and more. They will engage in insightful discussions about the intricacies of buying gold jewellery, emerging market trends, gold prices, gold F&O trading, and gold taxation, offering comprehensive insights into every facet of the gold market.

    The Gold Mahakumbh initiative is led by ET Now and ET Now Swadesh editor-in-chief Nikunj Dalmia and supported by a team of seasoned financial and business journalists including Vishwamohan Kumar, Kavita Thapliyal, Dimpy Kalra, Abhishek Satya Vratam, and Prashant Pandey.

    ‘Gold Mahakumbh’ initiative entails the following segments:

    1.    Golden Asset Class (10am – 11 am): This segment will explore the significance of gold as an asset class and cover topics such as the role of gold as a hedging or investment tool, its future as a currency, and taxation on gold investments. Expert panellists Saiyam Mehra (Chairman, All India Gem & Jewellery Domestic Council), Nitin Kedia (National General Secretary, All India Jewellers & Goldsmith Federation), Suvankar Sen (Managing Director, Senco Gold & Diamonds), Harshal Barot (Senior Consultant, Metals Focus Limited), Vikram Dhawan (Head of Commodities & Fund Manager, Nippon India Mutual Fund), and Jayprakash Gupta, founder of Dhan/Moneylicious), will share their insights on the demand for gold, price outlook, and its relevance for all types of investors.

    2.    Golden Trading Ki Pathshala (11am – 12 noon): Featuring industry experts, this segment will cover key aspects of gold and silver F&O trading, hedging strategies and more. From simplifying the complexities of gold and silver futures trading, and obtaining gold through commodity exchanges, panellists Shivanshu Mehta (Director, India International Bullion Exchange IFSC Ltd and Bullion Head, MCX), Anindya Banerjee, (Head, Research, Currency and Commodity, Kotak Securities), Kishore Narne (Director, Motilal Oswal Financial Services Ltd), Anuj Gupta (Head of Commodities Research, HDFC Securities), and Jayprakash Gupta founder of Dhan/Moneylicious), will explain how refiners, manufacturers, retailers, exporters, and importers can utilize derivatives tools to purchase gold or silver.

    3.    Golden Shopping (12 noon – 1pm): The ‘Golden Shopping’ segment is entirely dedicated to physical gold purchases. Industry veterans Suvankar Sen (Managing Director, Senco Gold & Diamonds), Saiyam Mehra (Chairman, All India Gem & Jewellery Domestic Council), Ashish Pethe (Partner, Waman Hari Pethe), Dr. B Govindan (Chairman, Bhima Jewellery Group) and Dr. Renisha Chainani (Head of Research, Augmont) will share insights and tips on how to start your gold purchasing journey. The seasoned panellists will also address crucial topics such as gold hallmarking, Hallmark Unique Identification (HUID), and briefly discuss taxation on gold purchases.

    4.    Silver Shopping (1pm – 2pm): This segment focuses on ‘silver’ and delves into the multifaceted world of silver investments, exploring the most lucrative and accessible options currently dominating the market. With insights from Rahul Mehta (managing director, Silver Emporium Pvt Ltd), Vijay Agrawal, (RV Agrawal Impex Pvt Ltd), Shivanshu Mehta (director, India International Bullion Exchange IFSC Ltd and Bullion Head, MCX), and Chintan Haria (Principal Investment Strategist, ICICI Prudential Asset Management Company Ltd), this informative session will highlight the demand and price outlook for silver, hallmarking in silver and more.

  • COLORS presents ‘Durga,’ premiering on 16 September

    COLORS presents ‘Durga,’ premiering on 16 September

    Mumbai: When societal divides try to limit a dreamer’s spirit, ‘Mujhe haq hai…’ becomes the cry that breaks societal chains and reclaims the right to rise. COLORS presents ‘Durga,’ a story about a tribal girl challenging societal norms to pursue a medical career and her love for royal heir Anurag, while facing opposition from powerful tribal woman Paani Bai. Starring Pranali Rathod as Durga, Indira Krishnan as Paani Bai, and Aashay Mishra as Anurag, and produced by Magic Moments Motion Pictures, ‘Durga’ premieres on 16 September, airing daily at 7:40 pm on COLORS.

    Set in Jodhpur, the story follows Durga, a tribal girl aspiring to become a doctor. Her goal is to heal not only bodies but also societal divides, bringing hope to her community. Despite being born into a world where paths seem predetermined, Durga is determined to challenge the discrimination faced by her community. She finds unexpected support in Anurag, a royal heir, who becomes her ally. Meanwhile, Paani Bai, a tribal leader, stands as an obstacle, defending the status quo. The show explores Durga’s fight to challenge tradition and create justice and opportunities for all.

    Talking about essaying the titular role, Pranali Rathod said, “I am extremely honoured that Leena Ji, Saibal Da and the channel offered me such a strong and multi-layered role. It is special to me because Durga is a force to be reckoned with, named after the fierce goddess we all look up to. The character of Durga is that of a vigorous Kabile girl whose emotions and struggles, every lady or girl would resonate with. It takes a lot to topple the generations of discrimination and centuries of social divide. She refuses to let any of that define her worth. Her battle is for her identity, her place in a world determined to hold her back. Durga’s fight isn’t just about her. It’s about showing the world that where you come from doesn’t decide where you can go. When people watch Durga’s story, I hope they see a bit of themselves in her. I want them to feel that spark, that voice inside that says ‘Mujhe haq hai.”

    Excited to essay the role of Paani Bai, Indira Krishnan said, “Paani Bai is a character who is deeply rooted in tradition, committed to preserving Rajgharana’s  honor no matter the cost. For my character, upholding the rules of the past is her way of maintaining control in a world that’s constantly shifting. She stands firm against Durga who dares to believe they can rise above their birth and station—after all, in her mind, sona sona rahega, mitti mitti rahegi.”

    Sharing his thoughts about portraying Anurag, Aashay Mishra said, “Anurag is a man caught in the crossfire of two very different worlds—the weight of his royal lineage and the call of his heart. His love for Durga runs deep, and so does his commitment to supporting her dream of uplifting her community. They share moments of passion, but face huge challenges, especially with Paani Bai’s opposition. For Anurag, it’s a constant battle to reconcile his love for Durga with the expectations placed upon him. It will mean the world to me if this show inspires people to follow their dreams.”

    Along with Pranali Rathod and Aashay Mishra, COLORS’s ‘Durga’ also stars Karam Veer, Rishi Kaushik, Heera Mishra, Akshaan Sherawat, Jassjeet, Sachin Verma, Digvijay Purohit, Jaya Binju, Krishna Soni, Aditi Asija, Soumendra Bhattacharya in other prominent roles.

  • ZMCL onboards Rajesh Sareen as new chief revenue officer

    ZMCL onboards Rajesh Sareen as new chief revenue officer

    Mumbai: Zee Media Corp Ltd (ZMCL) has announced the appointment of Rajesh Sareen as its new chief revenue officer (CRO). Rajesh will be responsible for driving the company’s revenue strategies, enhancing existing revenue streams, and building new business opportunities across Zee Media’s television, digital, and print platforms. Reporting directly to ZMCL CEO Karan Abhishek Singh, Rajesh’s appointment marks a significant step in Zee Media’s continued focus on growth and innovation in the media industry.

    Rajesh Sareen is a veteran in the media space, bringing over 20 years of extensive experience in sales, business development, and key account management. Before joining Zee Media, he served as executive vice president & national revenue head at TV18 Broadcast Ltd, where he played a pivotal role in driving advertising sales and leading revenue growth across multiple channels. His career also includes leadership positions at Star India Pvt Ltd, BCCL, and HT Media Ltd, where he consistently demonstrated his ability to build and maintain strategic corporate partnerships while delivering exceptional business outcomes. Rajesh’s expertise in navigating both traditional and digital media ecosystems positions him well to lead Zee Media’s revenue expansion efforts in an increasingly competitive market.

    ZMCL CEO Karan Abhishek Singh welcomed Rajesh’s appointment with optimism, stating, “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalise on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

    As a CRO, Rajesh will be responsible for exploring new revenue models and leverage his in-depth knowledge of the media landscape to expand the company’s revenue streams and forge strategic alliances. He will also enhance the company’s ability to deliver value-driven solutions to advertisers and partners.

    Expressing his excitement Sareen said, “I am excited to join Zee Media, a company with a rich legacy and an incredible reputation in the media industry. I look forward to collaborating with the talented team at Zee Media to push the boundaries of innovation and build new revenue streams that will sustain long-term growth. Zee Media has a tremendous opportunity to capitalize on emerging trends in the media space, and I am eager to contribute to the company’s continued success.”

    As the media landscape continues to evolve, Zee Media remains dedicated to adapting and thriving in this dynamic environment, with Rajesh’s leadership expected to play a crucial role in achieving these goals.