Category: News Broadcasting

  • GV Films to allot equity shares up to Rs 1 billion

    GV Films to allot equity shares up to Rs 1 billion

    MUMBAI: GV Films Ltd has decided to allot equity shares on preferential basis up to Rs 1 billion to BNP Paribas and their sub-account holders acting through them as their depository.

    Further each of the allottee is also entitled for subscription of up to three warrants of the face value of Rs 1 each per equity share (or on consolidation of equity share, each equity shares of Rs 10 each) allotted to them in such a way that the total allotment of warrants will not exceed the value of Rs 3 billion.

    GV Films also informed the BSE that the Board has approved the acquisition of the Ahmedabad-based Safroni Entertainment Ltd for consideration other than cash by issue of equity shares of the Company for a sum not exceeding by Rs 150 million. The Board has formed a committee to do the due diligence including valuation to take the proposal forward. The Board has also accordingly amended the notice to the shareholders to be convened on 11 July.

  • MySpace.com gets 50 mn US visitors in May: comScore Media Metrix

    MySpace.com gets 50 mn US visitors in May: comScore Media Metrix

    MUMBAI: comScore Media Metrix, which provides insight into American consumer behaviour and attitudes has released its monthly analysis of consumer activity at top online properties and categories.

    The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors.

    In addition to shopping for moms and grads, checking out job sites, and staying on top of personal finance and politics in May, Americans also flocked to their favourite TV show and sports sites, including those focused on the World Cup and NBA playoff games. 

    comScore Media Metrix president and CEO Peter Daboll says, “The popularity of social networking is not expected to wane in the near future. This is a phenomenon we’re seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetisation and how advertisers will respond to the global marketing potential of these sites.”

    Americans demonstrated their interest in the World Cup soccer tournament and NBA Playoffs in the weeks preceeding the June tournaments. The NBA Internet Network attracted 6.3 million visitors in May which represents a 24 per cent increase versus April. fifaworldcup.yahoo.com — the official World Cup site — doubled its traffic, reaching more than 788,000 visitors.

    Even more impressive was the worldwide traffic to the official World Cup site during the opening days of the tournament, with more than five million unique visitors from around the globe visiting the site on 9 June. Traffic to the site remained strong throughout the opening weekend, with average daily visitors through 11 June surpassing 4.4 million visitors.

    Television fans headed to TV web sites in numbers to check out details for the season finales of their favourite shows. ABC, which aggressively promoted streamed versions of Lost and Desperate Housewives was rewarded with a 39 per cent increase in visitors to ABC.com, surging to 6.9 million visitors.

    Traffic to the Lost site increased 71 per cent to 1.2 million visitors in May. Meanwhile, the Desperate Housewives site attracted 528,000 visitors, up 36 per cent from the prior month, and the Extreme Makeover: Home Edition site saw a 41 per cent uptick in traffic to 286,000 visitors. The season finale of NBC’s long running ER drove traffic to the show’s site, with 236,000 visitors in May, up 49 per cent compared to April.

  • BBC Arabic launches an online marketing campaign

    MUMBAI: BBC World Service has announced that following the success of BBC Arabic’s interactive road show Your future… who decides it? in North Africa and the Middle East earlier this year, it has launched an online marketing campaign promoting its latest way of connecting with audiences – a BBC Arabic e-newsletter.

    Entitled Be the first to know, the ad campaign aims to reach 19 million online users with advertisements appearing on a number of key pan-Arab websites including MSN Arabia – Hotmail and Messenger, Yahoo, and Ebay.

    Be the first to know promotes the new monthly, free BBC Arabic language e- newsletter. Subscribers get an insider’s view of the most popular and trusted non-Arab news broadcaster in the Middle East and North Africa.

    They receive a monthly update on the programmes and special features coming up, have an opportunity to share their views and opinions with online debates and polls and get behind-the-scenes insights of BBC Arabic with profiles on their favourite presenters and backgrounds on the top stories.

    There are also opportunities to link with debates on bbcarabic.com and to enter a variety of competitions with a range of exciting prizes.

    BBC World Service marketing, communications and audiences Controller Alan Booth says that the BBC Arabic e-newsletter is a way of connecting with young people in the Middle East. “We met over quarter of a million people through Your future… who decides it? Over 33,000 gave us their names for further contacts,” he says.

    “They are passionate about the news and events that affect their lives – and the lives of friends and family at home and around the world. The BBC Arabic e-newsletter ensures they can follow news events through BBC Arabic coverage on radio and online and prompts opportunities to express their views.

    “We also know young people are already using the Internet, which is why we are using online advertising for Be the first to know.”

    BBC World Service used Amman-based design agency Mint to produce creative work for the campaign. The London-based specialist online agency Agency Republic planned and bought the advertising space. Database management and email marketing services will be managed by Broadsystem based in London. Subscriptions will be driven via a dedicated page on bbcarabic.com.

  • DAB Radio: A toy for the iPod GenX

    DAB Radio: A toy for the iPod GenX

    SINGAPORE: Radio as we know it, is soon going to be a thing of the past. With new and emerging technologies, radio is all set to get a face lift.

    Radio in Asia, is the most accessible of the media and what’s more… it’s free. There are a few key factors behind the success of analogue radio. It’s simple and user friendly, has a wide variety of content, it’s portable and mobile and has a broad audience appeal. But the big question is – Will analogue radio survive in a digital world? 

    The answer to that is anyone’s guess. The next generation of radio – Digital Audio Broadcasting (DAB) – is now vying for consumer attention.

    While DAB radio defines the next generation of radio receivers, it must cross the cultural divide first and gain consumer acceptance. The hurdle it faces are that users don’t want to move into new and unfamiliar technology and hence DAB Radio must offer much more than FM / AM. Also, incremental cost must be justified by content and new features and it has to change the way traditional radio is consumed. Perhaps, the most crucial thing is that DAB radio must offer more than just radio.

    Highlighting the key strengths of DAB, Frontier Silicon UK VP sales and marketing Steve Evans said, “DAB has better quality audio, is easy to tune in, has more channels, provides data services, has future proof technology and value added features. However, it is not just about high quality radio. Compared to conventional analogue radios, DAB has to be much more. Moreover, broadcasters can capitalise on the potential of DAB technology to transmit more attractive data services.” 

    “On the other hand,” Evans said, “Receiver manufacturers can develop receivers that enable the consumption of the services. However, there has to be cooperation between broadcasters and receiver manufacturers.”

    What’s more, DAB also enables EPG (Electronic Programme Guide) and allows the iPod generation to get their music, where they want it and when they want it. “EPG allows listeners to see what’s on now and for the next seven days, search programmes by genre, by time, and allows them to set advanced timer recordings. It also enables recording of programmes in real time or at a later date in the same way as a personal video recorder (PVR) apart from enhancing the user’s radio listening experience,” Evans said. 

    Another important feature of DAB is that it gives the consumer the ability to pause, rewind, fast-forward, and record live radio to variety of storage mediums. “This is a growing feature that is becoming synonymous with DAB digital radios. It works both on audio data and DLS text messages, however, small incremental price due to additional RAM memory required for rewind buffers,” said Evans. 

    DAB’s Dynamic Label Segment also allows broadcasters to send text information and control characters along with the audio service. The text can be used to provide more information about the station and also to increase advertising revenue for the broadcasters. Apart from this, a Slide Show feature in DAB allows broadcasters to send a sequence of images (JPG/BMP) associated with tracks being played. “Visual along with audio would greatly help radio advertisers to increase advertising revenue and is already being trialled by numerous broadcasters,” Evans said. 

    Additionally, content can also be repurposed for different delivery platforms. Evans said, “DAB is an ideal transport channel for web site content to be delivered to users using the DAB BWS user application. Broadcast Website (BWS) allows DAB multiplex operators to use the internet as source content and deliver an entire web site to a DAB receiver using only the broadcast channel of DAB. Content on the web site can be used to promote the broadcaster and provide interactivity to the consumer.” 

    Another aspects of DAB is that it enables mobile digital TV by using T-DMB (Digital Multimedia Broadcast). “DAB can act as a transport mechanism to deliver video to receivers and has the capability to deliver video up to 1.5Mbps. It also enables the long awaited mobile TV deployment using broadcast technology, rather than cellular based point-to-point service, which has traffic handling limitations,” Evans said.

    T-DMB services have already commercially launched in Korea, China and very recently in Germany.

    However, these data services are useless unless suitable receivers are introduced into the market. DAB receivers should:

    • Present the data in a ‘usable’ and ‘attractive’ manner
    • Low power consumption to ensure long battery life
    • Low cost to promote mass market uptake
    • Easy integration to enable more manufacturers
    • Sufficient processing power to cope of datacast decoding 
    • Programmable to cope with changing standards

    The key features of Next Generation radios include:

    • Large display to show more contents
    • Built-in memory for data caching applications (pause/rewind)
    • Support for external memory plugin to read audio files (USB host/slave)
    • Support for Firmware Upgrade (USB) to cope with changing standards 
    • Applications including DAB, FM, Audio decoders, Picture/Video decoders, PVR like capability

  • ‘Inside the Actor’s Studio’ will complete 200 episodes in the US

    ‘Inside the Actor’s Studio’ will complete 200 episodes in the US

    MUMBAI: US broadcaster Bravo has announced that its show Inside the Actors Studio completes 200 episodes on 25 June. The guest is Oscar winner Dustin Hoffman

    James Lipton sits down for a candid tell-all of Hoffman’s life and career as one of the most prominent actors of his time. In India, the show airs on Pix.

    For the uninitiated, the interview based show is hosted by James Lipton. He has interviewed some of the world’s most accomplished actors and directors for interviews. What is unqiue about the show is that it is taped in front of students at The Actors Studio Drama School. In addition to his duties as host, Lipton is also the dean of the school.

    Dwelling on his bad audition for his breakthrough role in The Graduate Hoffmann recalls, “I went to shake the prop guy’s hand, and all my subway tokens fell out of my pocket. And he picked them up and handed them back to me, saying, ‘Here kid, you’re gonna need these.”

    As far as what motivates him to act, Hopffmann says, “A friend told me to take acting, and I asked him ‘Why? I don’t want to act.’ And he said ‘Because no one failed acting.’”

  • US President Bush laments broadcasters pushing decency bounds

    US President Bush laments broadcasters pushing decency bounds

    MUMBAI: US President Bush has signed the Broadcast Decency Enforcement Act of 2005. The bill that has become a law will raise the fines for indecency against American TV stations. The fine is raised ten times from $32,500 to $325,000.

    Bush noted that unfortunately, in recent years, broadcast programming has too often pushed the bounds of decency.

    Said Bush, “One study found that during the hours between 8 pm and 9 pm, that’s the time when most families are watching television, the use of profanity on television shows increased vulgar language by 95 per cent, from 1988 to 2002.

    “In other words, the language is becoming coarser during the times when it’s more likely children will be watching television. It’s a bad trend. Since 2000, the number of indecency complaints received by the FCC (America’s media regulatory body) has increased from just hundreds per year to hundreds of thousands. In other words, people are saying, we are tired of it, and we expect the government to do something about it.”And so we believe we have a vital role to play. We must ensure that decency standards for broadcasters are effectively enforced. That’s the duty of the FCC.”

    Bush stressed that it is the duty of the FCC to impose penalties on broadcasters and stations that air obscene or indecent programming. “It’s one of their responsibilities. People expect us to adhere to our responsibilities. And since I’m the head of the executive branch, I take responsibility, as well, forputting people in place at the FCC who understand one of their jobs, and an important job, is to protect American families.

    “The problem we have is that the maximum penalty that the FCC can impose under current law is just $32,500 per violation. And for some broadcasters, this amount is meaningless. It’s relatively painless for them when they violate decency standards. And so the Congress decided to join the administration and do something about it. The bill I’m about to sign, the Broadcast Decency Enforcement Act, increases tenfold the penalty that the FCC can impose, to $325,000.

    “The legislation does not change the broadcast decency standards that are already on the books. What the legislation does is it gives the FCC the means to enforce them more effectively. By allowing the FCC to levy stiffer and more meaningful fines on broadcasters who violate decency standards, this law will ensure that broadcasters take seriously their duty to keep the public airwaves free of obscene, profane and indecent material.”American families expect and deserve nothing less.And so I’m going to ask the members of Congress who have worked hard on this piece of legislation to join me.”

    Bush noted that every day, American parents strive to raise their children in a culture that too often produces coarse, vulgar and obscene entertainment. “In our free society, parents have the final responsibility over the television shows that their children watch, or the websites they visit, or the music they listen to. That’s a responsibility of moms and dads all across the country, to make sure their children are listening to or watching the right kind of programming.

    “The best way to do that is for parents to be vigilant, pay attention to what their children are doing. One thing they can do if they’re worried about people watching a bad program is turn off the TV.

    “Parents are the first line of defense, but broadcasters and the electronics industry must play a valuable role in protecting our children from obscene and indecent programming. They provide the tools that empower parents to make good decisions,which is voluntary rating systems and the V-chip.

    “And we applaud those. Broadcasters also have a duty to respect common decency, to take into account the public interest and to keep the public airwaves free of indecent material, especially during the hours when children are most likely to be watching and listening,” said Bush.

  • Mauj Telecom is the mobile partner for Wimbledon in India

    Mauj Telecom is the mobile partner for Wimbledon in India

    MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.

    Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.

    The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.

    A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.

    Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.

    IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”

    Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”

    Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj’s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007.
          

  • MSN ties up with LivePlanet for next gen online content

    MSN ties up with LivePlanet for next gen online content

    MUMBAI: Online content service provider MSN has announced an alliance with LivePlanet, a Los Angeles-based production company with the aim to bring a new generation of storytelling online.

    The first show that will be launched under this recently announced MSN Originals initiative is LivePlanet’s production Fan Club: Reality Baseball..

    The upcoming show aims to move unscripted programming into the big leagues of new media with always-accessible content and interactivity that puts the MSN audience at the center of a unique entertainment experience.Fan Club MSN says gives fans control of the Schaumburg Flyers, a real professional minor league baseball team based in a suburb of Chicago. Each day, new online content will tell the stories of the Flyers’ players, giving the fans intimate knowledge of “their” ballclub, as well as the team’s coaches, wives, girlfriends and personalities, revealing their dreams, demons, triumphs and difficulties, on and off the playing field.

    MSN users will manage the team on a daily basis, voting to determine such key decisions as the batting lineup, fielding positions and pitching roster. Fantasy baseball meets reality TV in “Fan Club: Reality Baseball,” where the fans run the team and control the action.

    MSN director of business development Joe Michaels says, “We are going to hit one out of the park with Fan Club: Reality Baseball. We were a bit stunned at first that a professional baseball team would allow our audience to manage it, but we quickly realized that ‘Fan Club’ is a fabulous programming concept which is perfect for the Web.

    “We are thrilled to be working with LivePlanet because they are great storytellers who can deliver the drama and excitement behind the scenes of this professional sports team. Fan Club is a great example of what we’re doing with MSN Originals: providing our audience with new and engaging entertainment experiences and opening up significant opportunities for advertisers.”

    LivePlanet CEO Larry Tanz says, “This is Bull Durham meets fantasy sports, and it’s all real. We expect ‘Fan Club’ to appeal to anyone who has ever yelled at their TV because they thought they could do a better job running the team — now the fans will have their chance.

    “Fan Club will appeal to sports fans and non-sports fans alike with the type of behind-the-scenes, unscripted drama seen in shows like Project Greenlight. Because MSN reaches hundreds of millions of users, the show will have access to a vastly larger audience than television. And the interactive features of MSN are the key to allowing fans to control their ballclub, something television can’t currently accomplish.”

    The Northern League in which the Schaumburg Flyers play divides its season in half, with the winners of each half meeting in the playoffs.

    Fan Club: Reality Baseball is slated to go live in mid-July in time for MSN users to manage the team day to day for the full second half of the 2006 season, determining whether or not the Flyers will make the playoffs.

  • Mobile Televison: The next big thing

    Mobile Televison: The next big thing

    SINGAPORE: While the rain Gods are showering upon the city of Singapore, there is an onslaught of discussions on the new technologies for broadcasting at the Broadcast Asia Summit 2006 being held in Expo City.

    With a full house on a Monday morning, professionals from various media companies from Asia and elsewhere are lapping up all that there is to.

    What with the revenue expectations for mobile TV globally pegged at $ 682 million within the next five years, broadcasters in the space are raring to go! Its popularity in the markets where it has been rolled out, will definitely help broadcasters meet that mark if not more.

    The two morning sessions saw discussions and presentations on Asian digital cinema and also an update on delivering mobile television to handheld devices. The latter provided an international review and update on mobile television and an overview of the technology and services being offered across various countries like Italy, Japan, Korea, the UK and the US.

    Consumers have reacted favourably to mobile television in the markets where the services have been launched. Close to 76 per cent consumers in the UK are willing to pay for mobile TV. On the other hand, consumers in Finland and France are willing to shell out € 10 and € 7 respectively per month for mobile TV. 

    In turn, what consumers want is good picture and sound quality, value for money, right selection of channels, service availability, simplicity of use and a multimedia device. 

    The speakers for the session comprised Broadcast Australia broadcast services director Clive Morton, Kobeta Korea manager of planning team Hyun Ho, Qualcomm MediaFLO director of international business development Jeffrey Brown, TBS Japan development manager Hidefumi Yasuda, Nokia director of strategy Juha Lipiainen, TeamCast France executive director Gerard Faria and Enenys France president and CEO Regis Le Roux. 

    While the service is gaining popularity, there seems to be ambiguity in terms of the regulations required for the same. Should the broadcaster be the ultimate content regulator for mobile TV or should it be the telecommunications company? That is one area where not much progress has been made. Brown said, “The spectrum regulation for mobile television services is fragmented per country per industry. It isn’t clear still whether the broadcasting authority or the telecommunications authority is responsible for regulating content. But the transition is slowly happening as the industry is understanding the value of mobile television.” 

    Interestingly, while the number one telecommunications company in Korea S K Telecom accepted and adopted this new technology easily, there was resistance from KTF and LG Telecom, who were reluctant to offer mobile television technology – T-DMB – on their mobile devices.

    The reason behind this was that since mobile television was being offered free, consumers would watch more television on their handhelds and in turn use less of SMS and internet services, which in turn would mean a significant revenue loss for them. However, these two companies had to eventually succumb to the popularity of mobile television and started offering the technology on their devices late last year. 

    The requirements for a mobile TV device are:

    *Watch up to four hours TV 
    *Large anti glare screen 
    *Simple to operate TV 
    *Recording capability 
    *Always up to date Electronic Service Guide 
    *Camera and camcorder to record own content
    *Consumers use mobile television mostly to pass time, for example, while waiting for something. They also use it to stay updated with news, to relax or entertain oneself, as a background entertainment while doing other things, to create their own space ( e.g. in public transportation) or as a second TV while the household’s TV is used by others.

    The top three usage situations among active users of mobile TV are:

    *When traveling using transportation 
    *When at home 
    *When at work 

    According to Brown, the potential mobile TV users globally in 2008 – 2010 will be in the range of 100 – 200 million. As per a research done by Nokia in major cities in 32 countries, it was found that by end 2005, there were two billion mobile phone subscribers globally and is expected to reach three billion by end 2009. While there were 735 million mobile phones sold in 2005, the projections for 2009 are 944 million. 

    So does mobile TV have future potential? Yes, but assuming that the pricing and content are in line with consumers’ expectations and needs.

  • Digital broadcasting set to transform communication landscape by 2015: RRC-06

    Digital broadcasting set to transform communication landscape by 2015: RRC-06

    MUMBAI: The conclusion of ITU’s Regional Radiocommunication Conference (RRC-06) in Geneva saw the signing of a treaty agreement that is a major step in implementing World Summit on the Information Society objectives. The digitalization of broadcasting in Europe, Africa, Middle East and the Islamic Republic of Iran by 2015 represents a major landmark towards establishing a more equitable, just and people-centred Information Society.

    The agreement will herald the development of ‘all-digital’ terrestrial broadcast services for sound and television. The digital switchover will leapfrog existing technologies to connect the unconnected in underserved and remote communities and close the digital divide.

    “The most important achievement of the Conference,” remarked ITU Secretary-General Yoshio Utsumi, “is that the new digital Plan provides not only new possibilities for structured development of digital terrestrial broadcasting but also sufficient flexibilities for adaptation to the changing telecommunication environment.”

    The Regional Radiocommunication Conference was chaired and brought to a conclusion by Kavouss Arasteh of the Islamic Republic of Iran.

    The agreement reached at RRC-06 paves the way for utilizing the full potential of information and communication technologies to achieve the internationally recognized development goals. The date of transition to digital terrestrial broadcasting in the year 2015 is intended to coincide with the targets set by the Millennium Development Goals.

    The regional agreement for digital services has been reached in the frequency bands 174 – 230 MHz and 470 – 862 MHz. It marks the beginning of the end of analogue broadcasting.

    The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some countries preferred an additional five-year extension for the VHF band (174-230 MHz).

    The digital dividend
    The switchover from analogue to digital broadcasting will create new distribution networks and expand the potential for wireless innovation and services. The digital dividend accruing from efficiencies in spectrum usage will allow more channels to be carried across fewer airwaves and lead to greater convergence of services.

    The inherent flexibility offered by digital terrestrial broadcasting will support mobile reception of video, internet and multimedia data, making applications, services and information accessible and usable anywhere and at any time. It opens the door to new innovations such as Handheld TV Broadcast (DVB-H) along with High-Definition Television (HDTV) while providing greater bandwidth to existing mobile, fixed and radionavigation services. Services ancillary to broadcasting (wireless microphones, talk back links) are also planned on a national basis and need to be extended.

    The World Radiocommunication Conference (WRC-07), which will meet in the autumn of 2007, will deal with the regulatory aspects of the usage of the spectrum for these services.

    Terrestrial digital broadcasting carries many advantages over the analogue system:

    Expanded services

    Higher quality video and audio

    Greater variety and faster rates of data transmission

    Consistency of data flows over long distances

    More spectrum efficiency means more channels

    This agreement, which paves the way for a new paradigm of wireless digital communication technologies, is expected to be extrapolated by other regions and countries and influence a global shift away from the analogue system that has been in place for the past 45 years.

    During the five weeks of deliberations which began on 15 May, RRC-06 took decisions to allow iteration of the complex software tools used by the ITU secretariat as a basis to generate the draft plan that will facilitate the coordinated and timely introduction of digital broadcasting. The Plan assures that an outstanding 70’500 digital broadcasting requirements, including stations, will become a reality within the planned area. It succeeded in creating a level playing field as a new basis for competition.

    The first session of this Conference (RRC-04) took place in May 2004 and established a solid, comprehensive and technical basis for the agreement, including the framework for the intersessional studies. It has already resulted in the accelerated introduction of digital terrestrial broadcasting in many countries. “Digital technologies are now transmitting high-resolution images of the Soccer World Cup from Germany to fans around the world who are watching the matches with excitement,” said Utsumi. “Digital terrestrial broadcasting is now a reality with a bright future.”

    A complex process

    Conference chairman Arasteh said that RRC-06 was a technically complex process comprising voluminous computational calculations and data processing tasks, electronic document handling and the use of five working languages. He added that ITU, although facing these challenges for the first time, could provide the Conference with adequate technical and regulatory expertise and support for the full satisfaction of the participating delegations.

    More than 1000 delegates representing 104 countries met in Geneva to adopt the treaty agreement that will replace the analogue broadcasting plans existing since 1961 for Europe and since 1989 for Africa. The new digital Plan, based on broadcasting standards known as T-DAB (for sound) and DVB-T (for TV), covers a wide area of the world including Europe, countries of the CIS, Africa, Middle East and the Islamic Republic of Iran.

    A major challenge faced by the conference was to find ways for digital and analogue broadcasting to co-exist on the radio-frequency spectrum during the transition period without causing interference.

    Cooperation with EBU and CERN

    A key ingredient for the success of the Conference was the unprecedented level of cooperation between ITU, the European Broadcasting Union (EBU) and the European Organization for Nuclear Research (CERN).

    The complex planning activities conducted at this conference and during the intersessional period were based on the software developed by EBU, which includes hundreds of thousands of programme lines. In preparing the Plan for digital terrestrial broadcasting, ITU experts performed meticulous calculations within a limited timeframe using two independent infrastructures: the ITU distributed system with 100 PCs and the CERN Grid infrastructure that is based on a few hundred dedicated CPUs from several European institutions.