Category: News Broadcasting

  • NDTV Profit sharpens focus with new identity ‘For Your Profit’

    NDTV Profit sharpens focus with new identity ‘For Your Profit’

    NEW DELHI: The Adani-owned NDTV is on a reinvention spree. At its GST Conclave on 9 September, NDTV Profit unveiled a new positioning—‘For Your Profit’—signalling its ambition to become more than a market ticker and instead a platform that helps every Indian plug into the country’s growth story.

    The campaign, created with Creativeland Asia, rests on the idea that profit is no longer the privilege of the few but the possibility of the many. As equity participation rises, digital entrepreneurship flourishes, and financial awareness spreads, the channel wants to bridge knowledge gaps and spotlight opportunities for shopkeepers, homemakers, first-time investors and start-up founders alike.

    NDTV chief executive & editor in chief Rahul Kanwal, chief executive put it simply: “Profit begins with people—with their aspirations, their tomorrow. Progress holds meaning only when it empowers lives. That is the essence of our new identity.”

    Creativeland Asia  founder & chairman Sajan Raj Kurup was more lyrical: “From Dalal Street to every street, democracy is now demat. Profit is no longer a solitary pursuit. With ‘For Your Profit’, NDTV Profit steps into this moment of democratisation to make profit the possibility of the many.”

    With its refreshed identity, NDTV Profit promises sharper insights, meaningful conversations and decisive analysis—aiming to be less a broadcaster and more a catalyst in India’s economic journey.

  • News18 Lokmat rings in Ganeshotsav with grand 20 day Bappa Morya Re

    News18 Lokmat rings in Ganeshotsav with grand 20 day Bappa Morya Re

    MUMBAI: Ganpati fever swept across Maharashtra, and News18 Lokmat made sure viewers didn’t miss a beat. With its 20-day special line-up ‘Bappa Morya Re’, the state’s No.1 news channel transformed television screens into a window to Maharashtra’s most cherished festival.

    The channel’s coverage spanned it all from the crafting of eco-friendly idols to the arrival of Bappa in every mohalla, from festive markets buzzing with preparations to kitchens where traditional modaks and delicacies were being perfected. Heartfelt stories of devotees sat alongside explorations of Ganesh Chaturthi’s cultural significance, giving audiences a holistic festive experience.

    Adding extra sparkle was the ‘Bappa Morya Re’ Mandal Competition, which saw pandals across Maharashtra compete with creative themes, devotional flair, and socially relevant messages woven into their decorations. The competition captured the innovative spirit of mandals, blending tradition with contemporary relevance.

    The celebrations weren’t confined to the streets. At News18 Lokmat’s own office, the channel created a festive hub where leaders and stars came together to seek Bappa’s blessings. The chief minister of Maharashtra, Devendra Fadnavis, deputy chief minister Eknath Shinde, and ministers including Uday Samant and Girish Mahajan joined the prayers. Adding a touch of glamour, film and TV personalities such as Mahesh Manjrekar, Siddharth Jadhav, Prasad Oak, Adinath Kothare, Sonali Khare, Milind Gunjaji, Lina Bhagwat, and Adesh Bandekar also turned up to celebrate.

    The initiative was supported by a host of partners: Oxyrich (co-presenter), Pitambari Devbhakti, Reliance Industries Ltd, SBI (banking partner), Kirti Oil (celebration partner), Parasnath Speciality Clinic, Younity Energy, Society Tea, Senco Gold (jewellery partner), Brand Banao.AI, Maharashtra Pollution Control Board, and JSW Neo Steel.

    With its extensive statewide coverage, star-studded celebrations, and spirited mandal contests, News18 Lokmat’s ‘Bappa Morya Re’ once again proved why it’s synonymous with Ganeshotsav in Maharashtra blending devotion, festivity, and culture into one vibrant package.

  • Bihar call as India News Manch 2025 puts politics centre stage in Patna

    Bihar call as India News Manch 2025 puts politics centre stage in Patna

    MUMBAI: When Bihar speaks, India listens and this September, the microphone will be turned up to full volume. India News Manch 2025, the flagship political conclave from Itv Network’s India News, is set to storm into Patna’s Hotel Maurya on 12 September 2025, bringing together the who’s who of Indian politics just months ahead of the state’s high-stakes election.

    Now in its legacy-making run, the Manch has built a reputation as one of the nation’s most influential forums. This year’s edition is particularly charged, with Bihar’s verdict expected to ripple far beyond its borders, shaping alliances, governance strategies and even the national democratic roadmap.

    The conclave will see a powerhouse line-up of more than 20 leaders, including deputy CMs Samrat Chaudhary and Vijay Kumar Sinha, BJP stalwarts Ravi Shankar Prasad and Syed Shahnawaz Hussain, Congress MPs Akhilesh Prasad Singh and Rajesh Ram, RJD’s Tejashwi Prasad Yadav, VIP’s Mukesh Sahani, Jansuraaj’s Prashant Kishor, RLM’s Upendra Kushwaha, and LJPR MP Shambhavi Choudhary. From Pappu Yadav to Dilip Kumar Jaiswal, the conclave ensures every major party and ideology has a voice on stage.

    Beyond the political star power, the agenda is just as weighty: governance, economy, youth aspirations, equity, policy reform, and India’s global standing. With Patna as its stage, the forum will drill into how Bihar’s decisions could once again alter the balance of power across India.

    “The future of Bihar is inseparable from the future of India,” said India News managing editor for Input Rakesh Singh. “This Manch will bring those voices to the national stage.” Echoing him, ITV Foundation founder Aishwarya Pandit Sharma noted: “By putting leaders and citizens on one platform, we bridge the gap between governance and grassroots voices.”

    As anticipation builds, one thing is clear: this isn’t just another conclave. With Bihar at the crossroads of history, India News Manch 2025 promises fireworks, frank talk, and a front-row seat to democracy in action.

  • Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    MUMBAI: When teens start talking, the world better listen. MO India Today Group’s Instagram-first Gen Z brand has rolled out a bold new experiment: Secret Lives of Teenagers (SLOT), a six-part Insta-first series that puts today’s young voices front and centre, no filters attached.

    Presented by Swiggy, the show assembles a group of outspoken, curious, and sometimes chaotic teenagers many of them students at top global universities who dive headfirst into the themes that define their generation. Think identity crises, ambition vs burnout, heartbreak and hookups, rebellion, mental health, and, of course, life lived perpetually online.

    The conversations are raw, hilarious, and painfully real, giving audiences parents, educators, marketers, and even brands, a rare peek into the psyche of Gen Z. For teens themselves, SLOT functions as a loudspeaker for experiences often sidelined: finally their truths, in their own words.

    What makes the format different is its Insta-first DNA. SLOT was born under MO, the India Today Group’s cultural playground for youth, designed to talk in the internet’s native language reels, memes, podcasts, and behind-the-scenes storytelling. With this series, MO flexes its credentials as a space where Gen Z can be messy, funny, and thoughtful, all at once.

    India Today Group vice chairperson and executive editor-in-chief Kalli Purie explained: “With SLOT, we’ve created a space that’s raw, real, and completely Gen Z no borrowed narratives. Digital-first brand MO and SLOT bring out the spontaneity of social storytelling. It doubles up as a resource for anyone wanting to understand Gen Z India.”

    Backing it, Swiggy Food Marketplace CEO Rohit Kapoor will close every episode with his take on the “Gen Z vibe” for CMOs. As he put it: “Gen Z don’t follow trends, they set them. They’ve rewritten how we eat, shop, and live online. SLOT is a front-row seat to their world raw honesty, humour, and bold perspectives. For brands or parents trying to understand Gen Z, this is the place to start.”

    From Shoshthi to shindoor khela, festivals may belong to tradition but SLOT belongs to a generation intent on rewriting the rules of growing up. And on Instagram, where attention spans shrink and stories disappear in 24 hours, these teenagers are proving their own stories might just last longer.

  • “News Must Serve People, Not Power: Credibility Is the True Currency of Journalism” — LiveTimes CEO  Dilip Singh

    “News Must Serve People, Not Power: Credibility Is the True Currency of Journalism” — LiveTimes CEO Dilip Singh

    MUMBAI: Dilip Singh is not your ordinary journo. With over 35 years in journalism and media leadership, Singh has consistently been ahead of the curve, embracing technology long before it became mainstream. From India’s first video magazines to the first private 24×7 satellite news channel, from building the country’s first private teleport to pioneering the head end in the sky  (HITS) for JainHits, Singh’s career has moved at a zippy pace. 
    Today, he is once again redefining news delivery with Live Times’ state-of-the-art multicast news hub in Noida—developed in collaboration with global tech giants to power LiveTimes, a digital First 24×7 satellite news channel across OTT, Fast, D2C, and new-age platforms.

    But Singh is not just a technocrat; he is a newsroom warrior. He has reported on terrorism, insurgencies, elections, parliamentary proceedings, and government affairs, all while building successful news organisations from the ground up. His stints at Mega Telelive and Jain TV cemented his reputation as a content architect and editorial leader before he struck out to create Live Times.

    At the heart of his legacy is an unwavering belief in journalistic integrity. Singh is vocal about “truth over TRP” and “public interest over vested interests,” pushing for meaningful debate, investigative journalism, and authentic storytelling in a media landscape often dominated by noise.

    Today, as Live Times expands its footprint from local to global, Dilip Singh says he remains a pioneer, a defender of truth, and a relentless innovator shaping the future of Indian news.

    Indiantelevision.com did an interaction with him to understand what’s keeping him and LiveTimes going on its first anniversary. Excerpts from the interaction.

    On how true democratization of news ensures diversity of voices, representation of real issues, and independence from political or corporate agendas,
    True democratisation of news means creating a space where every voice matters, not just those with power, money, or influence. It ensures that stories of ordinary citizens, marginalised communities, and real issues affecting the public take center stage. Independence from political or corporate agendas is the cornerstone of credibility—when newsrooms operate without fear or favor, they serve democracy in its purest form. Live Times is committed to this principle by giving equal representation and unbiased coverage, ensuring that news serves people, not power.

    On how Live Times is restoring trust through fact-based, unbiased journalism.
    In an age of sensationalism, Live Times has taken a strong stand for fact-based journalism. Our newsroom prioritizes verification over speed and accuracy over sensationalism. Every report goes through rigorous fact-checking before reaching the public. By consistently delivering unbiased news content, Live Times is rebuilding the trust that many feel traditional media has lost.

    On fighting misinformation and clickbait in the age of virality.
    Misinformation thrives in a world obsessed with speed and virality. Clickbait headlines may grab instant attention, but they erode trust over time. At Live Times, we have adopted a zero-tolerance policy toward fake news and misleading content. Every story is validated through multiple credible sources before publishing. We believe that while speed is important, responsibility is non-negotiable. Our editorial strategy focuses on depth, accuracy, and context rather than chasing meaningless trends.

    On how journalism is a responsibility to the public.
    Journalism is not just about breaking news; it’s a public service that comes with immense responsibility. Citizens rely on media for facts that shape their understanding of the world and influence critical decisions. Misreporting or bias can have severe consequences for society. Live Times views journalism as a duty to empower, not manipulate, the public. Our mission is to deliver news that informs, educates, and upholds democratic values, reaffirming journalism’s role as the fourth pillar of democracy.

    On sensationalism giving instant fame, while authenticity ensures lasting respect.
    Sensationalism is like a sugar rush—short-lived and damaging in the long run. While it may fetch quick ratings, it corrodes credibility. Authentic journalism, on the other hand, builds a foundation of trust and respect that endures. At Live Times, we choose authenticity over theatrics because we understand that citizens seek truth, not drama. Respect in journalism is earned through consistency, honesty, and transparency, and that’s the benchmark we aim to set.

    On balancing TRP and digital metrics with meaningful content.
    The pressure to chase TRP and engagement metrics often tempts newsrooms to prioritize sensational content over meaningful stories. Live Times refuses to compromise its core values for numbers. We believe that meaningful journalism can also drive engagement when delivered compellingly. By blending strong storytelling with factual accuracy, we ensure that our content resonates with viewers while maintaining editorial integrity. The goal is sustainable growth through credibility, not short-term spikes.

    On sensationalism vs credibility – How news channels can build credibility.
    Credibility cannot be manufactured overnight; it is earned over time through consistent honesty and transparency. News channels must make editorial integrity their north star, resisting the lure of sensational headlines for quick attention. Credibility is strengthened when journalists verify facts, acknowledge errors, and prioritize public interest over TRP games. Live Times leads by example, demonstrating that credibility and audience loyalty go hand in hand when trust is never compromised.

    On how clickbait journalism may bring short-lived attention, but credibility builds loyalty and brand.
    Clickbait may capture fleeting attention, but it undermines the very foundation of journalism—truth and integrity. Real journalism thrives on credibility because audiences rely on news not just for information, but for understanding and trust. Sensational headlines might drive quick clicks, but they erode confidence and damage the profession’s core purpose. Credibility, on the other hand, builds a loyal audience that values accuracy and depth over drama. In the long run, it’s not the loudest voice that prevails, but the most trusted one—and that is where responsible journalism creates lasting impact.

    On how Live Times is setting a benchmark in responsible journalism.
    Live Times prioritises truth over trends. We have built systems to fact-check rigorously, avoid unnecessary sensationalism, and provide context to every story. From investigative reports to citizen-centric coverage, our goal is to inform rather than inflame. By refusing to bow to political or commercial pressure, we are setting an example for the industry: credibility is the true currency of media, and we intend to preserve it.

  • Business Today rings in new market shows with opening and closing bell

    Business Today rings in new market shows with opening and closing bell

    MUMBAI: Markets may thrive on numbers, but sometimes it takes a sharp story to make sense of the swirl. finance minister Nirmala Sitharaman today struck the gong on a new phase of Business Today Multiverse, launching two dedicated market shows designed to keep investors ahead of the curve at the opening bell and right through to the close.

    The Market Opening show, airing 9:05 am to 9:30 am, promises a crisp 25-minute scan of overnight Wall Street movements, Asian market trends, and the first stirrings of Dalal Street. With early reads on the Sensex, Nifty and stock-specific triggers, the segment distils the noise into clarity giving professionals a cheat sheet for the business day ahead.

    Come 3:00 pm, the baton passes to Market Closing, a half-hour wrap that does more than just flash the ticker. Expect deep dives into sectoral trends, top gainers and laggards, institutional flows and macroeconomic sparks, all explained with context, not clutter. For investors, it’s the day’s financial screenplay neatly tied up before the curtains drop.

    Together, the twin programmes expand the Business Today Multiverse, an omnichannel media ecosystem that blends print depth, digital speed, broadcast punch and social conversations. For an audience hungry for credible financial information in uncertain times, the shows are positioned as trusted guides to navigate not just numbers, but narratives.

    Calling the new launch a “collab that matters”, Business Today vice chairperson and executive editor-in-chief Kalli Purie said: “What people need most is clarity backed by expertise. That’s where the authority of Business Today, a 35-year-old brand built on integrity and independence from vested industrial interests becomes invaluable. These new shows carry forward our promise to give audiences news that impacts their money, delivered with trust.”

    In an age where a single market ripple in New York can send tremors through Mumbai’s trading floors, the launch underscores how timeliness and transparency are no longer luxuries but essentials. By pairing editorial authority with real-time precision, Business Today Multiverse is betting that investors will tune in not just for numbers but for the story behind them.

  • Haier kicks off global game with Liverpool, PSG and tennis power play

    Haier kicks off global game with Liverpool, PSG and tennis power play

    MUMBAI: When it comes to sport, Haier is no longer just in the business of cool refrigerators, it’s chilling with champions. The world’s No.1 global major appliances brand for 16 consecutive years has just unveiled blockbuster multi-year partnerships with Liverpool Football Club and Paris Saint-Germain, two of the most-followed clubs on the planet. The announcement, made at IFA Berlin, saw club executives join Haier leaders to reveal a fresh brand strategy that links the footballing elite with a company famed for user-centric innovation. Fans can expect Haier to activate its badge across stadiums, digital platforms and retail touchpoints, roll out exclusive fan experiences, and even explore co-branded smart-home products that channel matchday passion straight into living rooms.

    But the deal doesn’t stop at Anfield or Parc des Princes. Haier’s football footprint already spans LALIGA among the world’s most-watched leagues, Liga Portugal, one of Europe’s fastest-growing, and the Royal Moroccan Football Federation, home to Africa’s rising powerhouse. Together, these partnerships highlight the strategic weight of Spain, Portugal and Morocco in Haier’s football roadmap.

    Off the pitch, Haier is just as aggressive on the court. The brand has renewed its ATP Tour partnership through 2028, ensuring visibility at four major tournaments: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich), and the season-ending Nitto ATP Finals in Turin. That means more than just logos on banners, think on-court branding, hospitality experiences and product integration designed to put Haier in front of an audience of over one billion online fans. Add to that its continuing partnerships with Roland-Garros, the Rolex Paris Masters, the Australian Open and Madrid Open, and tennis is firmly set as Haier’s premium playground.

    The brand has also expanded its ATP role beyond Home Appliances into Home Entertainment & TV, signalling a cross-category push to engage global fans with both fridges and flat-screens. It’s a dual-sponsorship strategy that Haier calls Sport-o-Tainment where sporting passion fuses with entertainment. In India, this has meant aligning with IPL, ICC Cricket World Cups and even Wimbledon, tapping into a country where sports-crazy youth expect both premium experiences and cultural connection.

    Values are at the core of these deals. For Haier, football and tennis embody teamwork, elegance, precision and top-level performance traits it likens to its connected smart solutions. As the brand frames it, this is about more than advertising; it’s about reflecting excellence and creating shared value across continents.

    The partnerships also carry a touch of nostalgia. In the late 1980s and early 1990s, Candy now part of Haier Europe was Liverpool’s main shirt sponsor, a chapter still remembered fondly by Reds fans. With Haier’s new tie-up, the story comes full circle, reuniting the club with a brand family that has history stitched into its shirt.

    Whether on the turf at Anfield, the clay of Roland-Garros or the hard courts of Melbourne, Haier is proving that its winning streak is not confined to the kitchen. By pairing itself with champions of football and tennis, the company is playing at the very top tier of global sport and inviting fans to bring that energy home.

  • ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    MUMBAI:  ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.

    The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.

    With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.

    ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”

    By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.

  • Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    MUMBAI: When Maharashtra welcomed its favourite elephant-headed god this year, Zee 24 Taas ensured no modak went unshared and no mandap went unseen. The channel rolled out wall-to-wall coverage of Ganesh Utsav 2025, blending ritual, revelry and reportage into a festival broadcast that stretched from the narrowest lanes of Pune to the furthest corners of the world.

    The scale was nothing short of spectacular. With live, on-ground reporting from major mandals across urban centres and rural outposts, Zee 24 Taas captured the devotion, colour and cultural vibrancy of the state’s most celebrated festival. Viewers not only saw the grandeur of Mumbai’s Lalbaugcha Raja and Pune’s Dagdusheth Halwai mandal but also felt the pulse of smaller towns, where local communities brought their own flair to the festivities.

    And it wasn’t just Maharashtra tuning in. Through robust digital-first initiatives, including live streaming, interactive updates, mobile feeds and social media engagement, the coverage reached audiences across six continents, making it a truly global Ganesh Utsav. Diaspora viewers joined in real time, watching rituals, immersions and mandal visits unfold alongside political developments and community stories.

    Zee 24 Taas also went beyond just visuals, curating special programming that delved into the history, traditions and evolving practices of Ganesh Chaturthi. From exploring how eco-friendly celebrations are reshaping idol-making to telling stories from rural Maharashtra, the shows added depth, giving the festival both cultural context and contemporary relevance. Citizen voices, community stories and ground-level experiences further enriched the mix, ensuring the coverage felt participatory rather than just observational.

    Brands, too, took note. Leading advertisers partnered with the channel to tap into millions of festive viewers, leveraging Zee 24 Taas’ reputation as Maharashtra’s most trusted news destination. Even amid major political events dominating headlines, the channel balanced hard news with devotional fervour keeping audiences informed without diluting the festival spirit.

    The channel’s leadership called it a defining moment. managing editor Kamlesh Sutar described Ganesh Utsav as “a reflection of Maharashtra’s culture, traditions and collective spirit” and praised the team for capturing both the energy of the celebrations and the news pulse of the state. Meanwhile ZMCL CEO Karan Abhishek Singh pointed out how the coverage underscored the network’s commitment to immersive, accurate and engaging journalism extending from television to mobile screens.

    By uniting festival storytelling with timely reportage and global digital integration, Zee 24 Taas has set a new benchmark for what festival journalism can look like. This year’s Ganpati wasn’t just covered, it was celebrated, streamed and shared across the globe. And in the process, Zee 24 Taas showed why, in Maharashtra, it remains the channel where devotion meets credible journalism.

  • CNN-News18 breaks the news and the gap with rivals in ratings race

    CNN-News18 breaks the news and the gap with rivals in ratings race

    MUMBAI: When it comes to prime-time battles, CNN-News18 is not just reporting the news, it’s making it. The latest BARC data shows the channel miles ahead in the English news race, leaving rivals scrambling to catch up. With a commanding 42.1 per cent market share, CNN-News18 is holding more than just the mic; it’s holding the crown.

    The numbers paint a picture as sharp as the headlines: NDTV 24×7 trails with 26.1 per cent, while Times Now languishes at 17.3 per cent. That means CNN-News18 is 61 per cent ahead of NDTV 24×7 and a staggering 143 per cent ahead of Times Now. The gap is so wide that the No. 1 player is practically operating in a different league, underscoring the channel’s edge in delivering clutter-free, noise-free, credible news.

    This isn’t a one-off spike. Since BARC resumed ratings in March 2022, CNN-News18 has kept its lead for over three years straight proof that in the ever-changing world of television news, consistency still wins. For viewers, the message is clear: when it comes to English news, CNN-News18 doesn’t just set the agenda, it owns it.