Category: News Broadcasting

  • News18 Network scales up CTV sales with 250 plus brands on counting day

    News18 Network scales up CTV sales with 250 plus brands on counting day

    Mumbai: News18 Network has set a new milestone on the election’s result day that is 4 June by executing 250 campaigns in a single day, the highest number ever in its history. This achievement is notable not only for the volume of campaigns but also for attracting a significant number of new clients, underlining the network’s growing strength on connected TV (CTV).

    All 250 campaigns were broadcast across News18 Network’s regional channels on CTV, drawing in a diverse range of new clients, particularly from the retail sector, as well as top regional and national businesses in fintech, edutech, and the automotive industry.

    News18 Network’s CEO – Indian languages Mitul Sangani commented on the network’s outstanding performance: “We at News18 Network are grateful to our loyal viewers for making us their preferred choice during this important election season, which has helped us maintain our position as the top news platform. We are thrilled with the campaign’s response and the large number of new clients it attracted from various industries. This success motivates us to continue developing innovative concepts for impactful campaigns.”

    In terms of TV and digital platform viewership, News18 Network leads the market. The network’s high viewership, wide reach, and consistently relevant content have made it the go-to source for news and an ideal platform for advertising, capturing viewers’ full attention in every segment.

  • Zee News AI exit polls and actual results show remarkable accuracy

    Zee News AI exit polls and actual results show remarkable accuracy

    Mumbai: As the nation eagerly awaited the results of the 2024 Lok Sabha Election, Zee News introduced an unprecedented approach to election forecasting. Utilizing AI-powered sentiment analysis, Zee News embarked on a mission to capture the pulse of the nation by gathering opinions from an astounding 10 crore voters across India. As the most trusted voice in the country, Zee News has broken new ground with ZEENIA, delivering impeccably precise exit poll predictions driven by advanced AI technology.

    The results were nothing short of remarkable. Zee News’ AI-driven forecast accurately predicted that the National Democratic Alliance (NDA) would secure 305 seats, while the actual results showed the NDA winning 292 seats. This close alignment between the predicted and actual results highlights the unparalleled accuracy of Zee News’s methodology and their profound understanding of voters’ sentiments.

    In stark contrast, other channels and survey agencies predicted NDA seats to be around 400, further underscoring the evolving nature of Zee News’ approach. This monumental achievement not only solidifies Zee News’ position as a pioneer in the field of journalism but also reaffirms its commitment to delivering reliable and insightful coverage to a nation hungry for accurate information.

    Highlighting the accuracy and reliability element, Zee News managing editor Rahul Sinha said, “Zee News is known for unbiased and factual reporting. The close match between our AI exit poll predictions and the actual election results is a significant achievement for the channel. It illustrates the capability of artificial intelligence, particularly our AI anchor ZEENIA, to deliver precise and unbiased election forecasts. The adoption of cutting-edge technology allowed us to provide our viewers with the most accurate information. We are proud to set a new benchmark in election reporting, ensuring citizens are well-informed with reliable data that closely reflects the final vote counts.”

    Zee News’ AI-powered exit polls have undoubtedly set a new standard in election forecasting, leaving an indelible mark on the landscape of Indian journalism.

  • Aaj Tak wins the absolute majority

    Aaj Tak wins the absolute majority

    Mumbai: During the crucial counting hours of the Lok Sabha elections in 2024, AajTak emerged as the undisputed leader in news broadcasting, capturing an astonishing market share of over 50 per cent.

    This milestone represents not just a victory but an absolute dominance in the media landscape, with AajTak’s viewership surpassing the combined sum of all other channels.

    Source: Hindi News Channels | Concurrent Users | YouTube Live | Primary Feed | 4th June 0800-1759 Hrs

    Within the first two hours of counting, AajTak surged ahead with an impressive market share peaking at a staggering 60 per cent. This commanding lead underscores the channel’s unparalleled reach and influence among viewers seeking real-time election updates and analysis.

    In a remarkable display of supremacy, AajTak‘s peak viewership was recorded at 3.5 times higher than the closest competitor, solidifying its position as the go-to destination for election coverage.

    This unprecedented achievement reaffirms AajTak‘s status as the nation’s preferred news source during critical events.

    With its unwavering commitment to delivering accurate and timely news, AajTak has once again demonstrated its ability to captivate audiences and set new benchmarks in media excellence.

    As the channel continues to lead the way in journalistic integrity and viewer engagement, its dominance in the news sphere remains unchallenged.

  • CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    Mumbai: CNBC-TV18, a purpose-driven brand dedicated to promoting gender parity and empowering women leaders, proudly presents Future. Female. Forward Season 2: The Women’s Collective – Leadership Circle – Bengaluru Edition, presented by HSBC India. Following the success of Season 2’s launch in New Delhi and the Leadership Circle in Mumbai, this exclusive event was held on May 31, 2024, at Conrad, Bengaluru, India’s IT capital. This initiative aims to make gender parity a reality. Centered around the theme ‘Road Less Travelled’, the event showcased female entrepreneurs from various backgrounds, igniting meaningful conversations for change.

    The evening was kickstarted with a meaningful opening note by CNBC-TV18 managing editor Shereen Bhan. She said “CNBC-TV18’s Future. Female. Forward celebrates success, recognizes achievement, and provides a platform to ask tough questions while seeking solutions. The evening unified women from different walks, brought together by their passion, perseverance, and self-belief. Over the past two years, the energy has remained consistent in rooms from Delhi to Davos. I believe it’s because every woman here is driven by a single purpose – to claim her story and openly share her hopes, fears, and learnings, hoping to open doors for the women who follow.”

    This was followed by an impactful keynote address by HSBC India CEO Hitendra Dave where he said “I believe HSBC India and CNBC-TV18’s partnership is something we eagerly anticipate, take pride in, and feel privileged to have. We collaborate with many partners, but this one stands out because of our emotional commitment. When two emotionally committed organizations unite, the outcome is positive. What we are doing here, and what CNBC-TV18 is championing publicly, is bringing this conversation to the forefront. Are we achieving parity and equality of opportunity? Are there conscious or unconscious biases? Can we discuss these issues openly? If we succeed in that, the partnership will have achieved a significant part of its goal. We will look back with satisfaction, knowing we contributed to making this critical topic a subject of discussion in households, companies, families, societies, and programs like this.”

    The first chat focused on the ‘Road Less Travelled’ where the panellists included The Live Love Laugh Foundation CEO Anisha Padukone as well as Dr Meeran Borwankar, Retd. IPS Officer. Elaborating further on the theme, Dr. Meeran Borwankar, Retd. IPS said, “It is important to have more women in the service. Currently, women constitute only 12%, and without more representation, female victims may not feel comfortable coming forward with their trauma and complaints. Although most states have reservations for women, families often hold them back from seizing these opportunities and advancing. By encouraging them, we can achieve at least 33% representation, which is the current reservation rate. To conclude, I quote Maya Angelou -“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.”

    This was followed by an insightful conversation on ‘Breaking Barriers, Bridging the Gap’ which included the speakers Vaishali Kasture, Co-Founder, SounderConnect; Shalini Kapoor, Chief Technologist APJ, Amazon Web Services; Pavitra Shankar, Executive Director, Brigade; Piyush Chopra, Vice President, RIL; Vinutha Rao M.S., Sr. Vice President, HCLTech; Kavita Chaturvedi, COO, Snacks Business, ITC Foods; and Nandita Sinha, CEO, Myntra.

    In this panel, HCLTech Sr. vice president Vinutha Rao M.S. said, “You can’t always balance everything; you have to prioritize, and these priorities change at different stages of your life. Starting your career is different from becoming a mother. I’ve managed by staying focused and clear about my goals at each stage. This clarity gives you conviction and a sense of belonging, which leads to excellence. You’ll succeed when you’re clear and focused and give your best. This also empowers you to have a voice and be assertive. While microaggressions and other challenges exist in the industry, being clear about your stance and speaking up is crucial. Continuous learning is key, even if you can’t always pursue formal programs. The best way to learn is by listening to others, observing senior colleagues, or even learning from your kids, who offer fresh perspectives. Keeping an open mind helps you stay clear and balanced, enabling you to keep moving forward.”

    Speaking about her experience ITC Foods COO Snacks Business Kavita Chaturvedi said, “My biggest challenge in FMCG was finding a clean washroom while traveling to various places, including upcountry markets, and it remains an issue. However, with more women in senior positions now, companies have begun providing sanitary kits and other products to frontline women, addressing some of these concerns. I hope this situation continues to improve.”

    Adding to the conversation Myntra CEO Nandita Sinha said “I believe the core of our work, whether in FMCG, e-commerce, or new-age brands, is centred around women. Many of these businesses are designed for women, yet the decision-making roles often aren’t held by them. Over time, ambition and role models have become essential in empowering the younger generation of women, giving them the confidence to design their lives and aim high. Although the progress is gradual, we are witnessing more women in leadership roles. While they may not be at the CXO level or in deal-making positions yet, the trend is shifting. For example, women’s participation in e-commerce companies, like Myntra, has increased by 15%. To build businesses where at least 50% of customers are women, we need more women in boardrooms and decision-making roles, starting from the very beginning.”

    The concluding session was ‘The Founders Forum; Dream Catchers’. The speakers for this impactful conversation were Sahar Mansoor, founder & CEO, Bare Necessities; Kavita Shenoy, founder & CEO, Voiro; Megha Asher, co-founder & COO, Juicy Chemistry; Malini Adapureddy, founder & CEO, Deconstruct; Private Equity Partnerships, Microsoft, and Lathika Pai, country head – Venture Capital and Private Equity Partnerships, Microsoft.

    Venture Capital country head Lathika Pai added, “Twenty years ago when I embarked on my journey as an entrepreneur, there were very few female founders. Today, it’s remarkable to witness hundreds of women founders emerging from various backgrounds across India. What’s crucial is extending support to these women, particularly during the challenging phases from 0 to 1 and 1 to 10, where they require the most assistance. Although support remains necessary even after reaching 10, the journey becomes more exhilarating. In the early stages, self-doubt and external scrutiny are prevalent. During moments of uncertainty, having a supportive network becomes indispensable. It’s essential to have individuals who offer non-judgmental support and with whom you can candidly share your journey. I often share my entrepreneurial experiences, highlighting both the triumphs and setbacks. Moreover, having friends who comprehend your journey is invaluable. Our goal is to nurture such a supportive environment. Together, we aspire to assist 175 women founders initially and aim to expand our support to 1,000 founders. Even if their revenues are modest, collectively, they can create a billion-dollar platform. I seek your assistance and support on this journey.”

    The event concluded with a beautiful and enriching musical performance by talented singer & musician, Vidya Shah.

    CNBC-TV18’s Future Female Forward – The Women’s Collective is proudly presented by HSBC India, and co-presented by HCLTech, along with partners ITC, FedEx, Reliance Industries and FICCI. 

  • Manorama News VMR exit poll survey: Key insights

    Manorama News VMR exit poll survey: Key insights

    Mumbai: Manorama News VMR exit-poll survey is known for its accuracy and often mirrors the actual election results with remarkable precision. According to the latest exit-poll survey, the United Democratic Front (UDF) is expected to secure a significant portion of the vote share with 42.46 per cent. The Left Democratic Front (LDF) follows with 35.09 per cent, while the National Democratic Alliance (NDA) is expected to garner 18.64 per cent of the vote share.

    In terms of seat projections, the UDF is anticipated to win between 16 to 18 seats, solidifying its dominance in Kerala. The LDF is expected to secure two to four seats, indicating a tougher competition for the coalition. The NDA, despite the vote share, is not projected to win any seats in this election cycle.

    The UDF is expected to win with a clear majority in several key constituencies, including Ponnani, Chalakudy, Kottayam, Ernakulam, Thrissur, Alappuzha, and Malappuram. Moreover, key constituencies are expected to witness intense battles. In Kannur, a photo finish is anticipated, making it one of the most closely watched contests. Mavelikkara and Vadakara are also poised for close contests. According to the survey, the UDF is expected to clinch victory in Mavelikkara, while the LDF is predicted to win in Vadakara.

    Tune in to Manorama News for live coverage of the election results starting at 5 am on the counting day. Led by expert panels and utilizing state-of-the-art AR/VR technology, Manorama News promises an immersive and unparalleled viewing experience, offering insightful analysis and real-time updates as the electoral drama unfolds.

  • News viewers sustain & grow faith in TV9 Digital during poll season

    News viewers sustain & grow faith in TV9 Digital during poll season

    Mumbai: TV9 Digital, has announced an impressive 25-30 per cent growth on their number one websites tv9telugu.com and tv9kannada.com, now engaging with approximately 100 million unique users, (Source: Comscore). This success is a result of an aggressive election content plan, which was created to draw significant value for partnering brands, that included the introduction of Elexi, a chatbot designed exclusively for the Lok Sabha elections. Elexi provides real-time election results and vote margin details, ensuring up-to-the-minute accuracy and engagement. One can also find information from the 2014 and 2019 elections.

    Another groundbreaking initiative is the web-based interactive map, tailored for broadcast channels. This touch-screen interactive map offers comprehensive election details and insightful talking points for anchors during live counting. Key features include state-wise maps, party status filtering, constituency categories, and regional breakdowns, enhancing the election coverage experience.

    These strategic initiatives have substantially boosted the network’s digital footprint, attracted a larger, more engaged audience and offered unparalleled advertising opportunities for brands across various industries and sectors. Some of the leading brands that have partnered with TV9 Network’s general election coverage include VGuard, Sensodyne, Vimal Elaichi, Ultratech, Macho Hint and Saptgiri NPS University, and many more.

    Among the network’s regional offerings, TV9 Kannada and TV9 Telugu have retained their leadership position with a 33 per cent and 25 per cent growth respectively according to Comscore.

    TV9 Marathi has witnessed a significant growth of 20 per cent, and TV9 Bangla has experienced growth of 17.2 per cent. A multilingual approach has ensured that TV9 Network caters to a diverse audience, providing brands with the unique opportunity to reach and engage with viewers across regional and linguistic lines.

    “At TV9 Digital, we are committed to driving growth and engagement across platforms. Our high-quality news and innovative content during this election season have caught the attention of millions of users. Some of our unique initiatives such as Elexi—a chatbot designed exclusively for the Lok Sabha elections, web-based interactive maps, multilingual election data pages, the deployment of vans across Hindi-speaking markets to collect ground reports have been important growth locomotives. No wonder, we have been able to onboard some leading brands to partner with us this election season,” said TV9 Network chief growth officer Raktim Das.

    Brands are increasingly finding that they can reach out to a diverse audience using the TV9 Digital advantage. Whether it’s through TV9 Bharatvarsh’s Hindi dominance or the regional strength of TV9 Telugu, Kannada, Marathi, Gujarati, and Bangla, TV9 Network provides unparalleled reach and viewer trust.

    TV9’s multilingual election data pages boast 543 constituency-based pages available in multiple languages. These pages offer extensive candidate coverage, including key candidate highlights, detailed candidate profiling, videos, and ground coverage, catering to a diverse audience.

    In the last phase of the Lok Sabha election season, TV9 Digital has onboarded brands like LG Water Purifier, Emami Navratan, Honda Motorcycle & Scooter, GSK, Catch Masale, Daawat Basmati Rice, Mantra Masale, Supreme Industries, Emami Healthy & Tasty, Sharda University, Lux Cozi, Link Locks, NBC Bearings, Pataka Tea, Sparsh CCTV, PC Chandra Jewellers, Amul Macho, Pratinha Biotech, Bharathi Cements, ITC Mangal Deep, Rupa, Adani Wilmar, Sapthagiri NPS University, Simpolo, Mankind Pharma, Shree TMT, Goldiee Masale,  Nuvoco Cement, Bhutan Tuff Plywood, R-Pure Masale, Shyam Steel, Dr Padmaja Hospital, Nilgiri, Sangeetha Mobiles, Deltas, Chandigarh University  and Samriddhi Automation, to name a few.

    In addition to these tech-driven initiatives, TV9 Digital deployed vans across Hindi-speaking markets to collect ground reports and conduct interviews with candidates and voters. Their live blogging page provides real-time updates from all constituencies, keeping users engaged with the latest information from their key areas. This comprehensive suite of tools and coverage ensures robust and engaging election reporting, thus putting TV9 Digital in the pole position.

     

  • News18 TamilNadu gears up for live coverage on counting day

    News18 TamilNadu gears up for live coverage on counting day

    Mumbai: As the nation awaits the decisive results of the 2024 elections, News18 Tamil Nadu is prepared to deliver unmatched live coverage on counting day. The channel’s extensive network of reporters ensures the fastest and most reliable news updates as the results unfold.

    Leading this comprehensive coverage is their dedicated team of journalists, spearheaded by the esteemed Editor, Karthigaichelvan. Supported by a robust backend team, News18 Tamil Nadu is committed to working tirelessly to provide the audience with real-time, accurate information.

    In addition to thorough reporting, News18 Tamil Nadu will feature political analysts and panelists from diverse political backgrounds. These experts will offer insightful commentary and detailed analysis, helping viewers understand the broader implications of the election results.

    Tune in for 18 hours of mega coverage starting at 5:30 am on 4 June 2024. Stay with News18 Tamil Nadu throughout the counting day for the most comprehensive and dependable news updates.

     

  • Times Now launches election campaigns for Indian and U.S. viewers on counting day

    Times Now launches election campaigns for Indian and U.S. viewers on counting day

    Mumbai: As the anticipation for the Lok Sabha Election results culminates on the Counting Day, Times Now, and Times Now Navbharat are set to revolutionize election news broadcasting with state-of-the-art technology and dynamic campaigns in India and the U.S.

    Augmenting the election news viewing experience like never before, Times Now and Times Now Navbharat have introduced two new state-of-the-art Studios, offering an immersive and interactive experience. The studios feature large interactive & big data display screens, AI-led technology to consolidate reporter and audience feedback live, advanced 3D graphics, real-time data analysis & data crunching, high-depth immersive graphics, experiential integrative technology, and interactive news broadcast to provide viewers with comprehensive election news and analysis.

    To maximise reach and engagement, the Network has launched unique collaborations with leading partners across the country. Engaging over 15 million daily consumers, Zomato users will get real-time poll updates from Times Now Navbharat while they wait for their order to be delivered. To bring the pulse of democracy closer to the people, Times Now Navbharat has partnered with leading movie theatre, MovieMax across Maharashtra, Rajasthan, Punjab, Telangana, and Delhi broadcasting live election updates and providing comprehensive coverage on Counting Day. Fostering vibrant discussions and informed participation, Times Network has created ‘Chunaav Charcha Corners’ across leading Media Agencies in Delhi, Mumbai, and Bangalore. Through live screenings and interactive sessions on Counting Day, this initiative aims to engage audiences in meaningful conversations about the elections.

    To delve into India’s landmark elections from the oldest democracy in the world, Times Network has curated a series of interactive on-ground activities engaging the Indian diaspora in The U.S. Drawing attention to Counting Day, a special display van travelled from New York City to New Jersey communicating highlights of the programming led by Times Now’s leading anchors and culminating into a carnival at New Jersey’s biggest desi market area. Sharing her perspective on the election action in India with live updates from the country, Navika Kumar, group editor-in-chief, Times Now and Times Now Navbharat, will join the thought-provoking panel discussion with eminent panellists, to be held on June 3 to discuss, dissect, and deliberate on the Indian elections.  

    The Network has rolled out an aggressive marketing campaign across Out-of-Home (OOH), print ads in leading National dailies, tie-ups with leading Radio Stations, and digital screens at airports across India. The Network’s bouquet of news channels and its digital platforms across YouTube, Facebook and Instagram will keep viewers ahead with the fastest updates on Counting Day. 

  • News18 Bangla, News18 Odia, and News18 Assam Northeast announce 18 Hours of comprehensive coverage on Counting Day

    News18 Bangla, News18 Odia, and News18 Assam Northeast announce 18 Hours of comprehensive coverage on Counting Day

    Mumbai: As the nation anticipates the final verdict of the 2024 elections, News18 Bangla, News18 Odia, and News18 Assam Northeast are poised to provide real-time and extensive coverage on the 4 June i.e. the counting day. Starting at 6.00 AM these leading regional channels will deliver 18 hours of non-stop coverage and in-depth analysis.

    News18 Bangla, News18 Odia, and News18 Assam Northeast will bring viewers accurate results from every corner of the country. The channels will ensure the audience receives timely and precise information as the vote count progresses.

    In addition to real-time result updates, the coverage will feature continuous live sessions with esteemed political analysts and panelists from diverse political backgrounds. These experts will provide insightful commentary and detailed analysis, helping viewers understand the implications of the election results.

    Tune into News18 Bangla, News18 Odia, and News18 Assam Northeast from 6 AM onwards on 4th June 2024 for the most thorough and engaging election coverage. 

  • Zee News to revolutionise 2024 Lok Sabha election forecasts with AI Exit Polls

    Zee News to revolutionise 2024 Lok Sabha election forecasts with AI Exit Polls

    Mumbai: Zee News is poised to revolutionize election forecasting with the new AI-driven sentiment exit polls for the 2024 Lok Sabha Elections. Following the culmination of India’s longest electoral process, Zee News proudly announces its pioneering initiative to unveil exit polls driven by cutting-edge artificial intelligence technology. At the forefront of this technological innovation is Zee News’ AI anchor, Zeenia, scheduled to debut on Sunday, 2 June at 5 pm, delivering the AI Exit Poll data to viewers.

    In collaboration with India Consolidated Pvt Ltd, a subsidiary of the esteemed US data analytics powerhouse, Zee News has set a new standard in predictive accuracy and reliability. This partnership signifies a significant milestone in the realm of election forecasting, promising to redefine how Indian media interprets and predicts election outcomes. For years, all the survey agencies and news channels of the country have been reporting exit poll figures based on the opinions of a few thousand or a few lakh people. To ensure the reliability and accuracy of this AI exit poll, the combined team of Zee News and ICPL gathered opinions from an astonishing sample size of over 10 crore individuals,forming the basis for comprehensive data analysis covering 542 Lok Sabha seats.

    Whatever exit polls or surveys have been conducted before this, they have been prepared on the basis of people’s opinion. People may be inclined towards one side or the other, which directly impacts the results of the exit poll. But for the first time, Zee News has collected the opinions of voters with the help of Artificial Intelligence, in which there is absolutely no scope for bias. In such a situation, we can say that Zee News’ AI exit poll is completely unbiased, reliable and accurate.

    The integration of AI-driven sentiment analysis into Zee News’s exit polls signifies a significant leap forward in journalistic innovation. By harnessing advanced AI algorithms, Zee News’ exit polls promise accuracy and reliability, enabling the capture of nuanced sentiments of voters across diverse regions and languages.

    Zee News managing editor Rahul Sinha, expressed pride in the network’s dedication to journalistic excellence, stating, “Zee News approach towards AI-driven sentiment analysis for exit polls marks a strategic leap forward from a news business perspective. This partnership signifies our commitment to staying at the forefront of technological advancements in the media industry. Through meticulous data collection and analysis, we aim to offer our audience unparalleled insights into the electoral landscape, reinforcing Zee News’s reputation for delivering accurate and reliable news.”

    “As we leverage AI technology to decipher the sentiments of millions of voters, we towards redefining how Indian media interprets election outcomes but also open new avenues for revenue generation and audience engagement in the ever-evolving landscape of news broadcasting,” added Rahul Sinha.

    As the 2024 Lok Sabha Elections draw to a close, Zee News’s AI-driven predictions offer a true reflection of the sentiments of the Indian populace.