ITV

Category: Music and Youth

  • 9X’s new Jalwa

    9X’s new Jalwa

    MUMBAI: Gone are the days when there were only two music channels, MTV and Channel V. These are highly competitive times with a host of music channels and each one having to come up with newer ways to keep itself ahead of the pack.

    And so, one of 9X Media’s musical offerings – 9X Jalwa – has decided to reinvent itself with a fresh new look coupled with refreshed content plus a punchy tagline that reads ‘Forever Young.’

    10 June onwards, audiences will be able to see the revamped 9X Jalwa, complete with a fresh playlist and new on-air packaging.

    In the words of 9X Media SVP and content head Amar Tidke, “We are at work with music.” ‘Forever Young’ targets people across all age groups who enjoy music that is both enduring and forever young. The tagline also reflects the channel’s music construct which is perpetual and never grows old.

    Tidke says they wanted to try and do something new in music. “Our endeavour is constantly to keep our viewers engaged, enhancing overall experience. ‘Forever Young’, the new tag line, is the channel attitude. It’s the promise of the channel which is reflective of the music the channel plays.”

    The creatives have been done by an in-house team along with the design partner, Stars and Stripes, and are a mix of bright pink and blue hues.

    9X Jalwa’s new look was screened at the recently concluded GoaFest 2014 and according to Tidke, the response from the advertising fraternity was amazing. A Jalwa-themed party was organised with all things Bollywood, right from photo ops on the red carpet to life size cut-outs of popular actors to Bollywood style dance performances to contests round Bollywood.

    Says 9X Jalwa programming head Imtiaz Bhagdadi, “At 9X Jalwa, we pride ourselves in presenting our viewers with the best of Bollywood music across all eras. The new look further fortifies the 9X Media promise of providing the best music viewing experience on television. Along with the new packaging, the channel will also introduce Forever Dance, an hourly band dedicated to Bollywood dance numbers.”

    Part of the revisited 9X Jalwa include special music blocks like Hits Forever , Melody Forever and Love Forever. Additionally, there is Jalwa Superstars over the weekend that will feature interviews and songs round a particular superstar.

    What made the channel change its look and feel? “At 9X Jalwa, there has been growth month-on-month. It shows that people are loving it and enjoying it. It is a surprise for them,” says Tidke.

    Apart from GoaFest, the channel is promoting its new self through social media platforms like Facebook and Twitter. On Facebook, the channel has garnered 101,000 likes. Special promos have been created only for the television screen.

  • Don’t wait for a change, #BtheChange

    Don’t wait for a change, #BtheChange

    MUMBAI: So far bindass has launched two shows namely Halla Bol and Change Aayega, Hum Laayenge that mirror society on issues that are important for young people, such as women harassment at public places. However, bindass recently produced a video as part of a social experiment throwing light on prevalent social issues like eve-teasing and women assault. The video received a whooping 1.68 lakh hit within five days and is snowballing across all the popular portals.

    This video is an effort to show the inaction and apathy that women have to face when in such a situation and it is an important part of the larger ‘bforchange’ campaign. “It goes to prove the strong connect and relevance that such meaningful entertainment has for youth. We are both proud and humbled by the response to the video from our viewers. At bindass we are working consistently to create meaningful entertainment on issues and topics that matter to Young India’, says Disney India media Networks content and communication head and VP Vijay Subramaniam.

    Bindass’s larger effort is to also make our shows an equally powerful enabler of purposive action. “Though the videos were purely created as digital content since our TG also resides online, going by its popularity we now plan to take it on-air too”, he adds.

    Click here to watch the video

    In order to provide a platform for the youth to actually go ahead and act, bindass has launched bforchange.com, a dedicated website that has more than 50+ NGOs listed and seeking volunteers.

    Not only does the video serve as an eye-opener, it also adds a curiously hilarious element of surprise towards the end.

  • Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    MUMBAI: Oodles of oomph marked the launch of MTV Splitsvilla. After six seasons of what is easily the channel’s hottest property, MTV is all set to raise the bar with the upcoming season to be hosted by VJ Nikhil Chinapa and sex-siren Sunny Leone.

    As MTV EVP and business head Aditya Swamy puts it: “Our job is not only to entertain, but to lead young people.” Advertisers are only too happy to invest big bucks in season seven, given the popularity of Splitsvilla thus far. Brands such as Killer (title sponsor) and Manforce, Fogg and Karbonn (powered by sponsors) have already come on board the show.

    This time however, viewers are in for something different. Twenty hot and happening girls including lingerie model Scarlet Rose and former Miss Goa will be seen vying for the attention of seven male celebrities including Ayaz Ahmed, Abhishek Malik, Ashwini Kaul, Mayank Gandhi, Mayank Pawar, Rishabh Sinha and Shravan Reddy. “In the previous seasons, we had fresh faces, but this time round, we have seven male celebrities who know each other because they are from the TV industry. That is the biggest format change and is going to create its own chemistry and set of equations in the villa,” explains Swamy. It’s as if he went out to sell the first season of Splitsvilla just yesterday. “I can’t believe seven years are over,” he adds.

    Swamy informs that five episodes of season seven have been canned till now at the Samode Palace near Jaipur, where the entire unit will be stationed for another 30 days.

    For MTV India programming head Vikas Gupta, Splitsvilla is the second project after Jhand and he is quite happy with the way the new season is shaping up. “When we thought of bringing SV back, our first thought was to make it more real, credible and bigger. I wanted it to go to Jabalpur, Dehradun and Kanpur,” he says.

    Replying to a question about the choice of Leone, Gupta says, “Yes, Leone came into the picture because earlier, we had a great partnership with her. People will come to watch Leone and sample it, but then what next? What next for people to continue watching the show?”

    That’s when MTV thought of roping in celebrities. “MTV is a small channel, why would any celebrity come just like that. Most of the celebrities are big enough to be daddies today, married. So the choice of celebrity was very important. We might have had some very popular celebrity, but they were not of the right age nor MTV material. So we thought, met, shortlisted, borrowed, beg, stole and everything that we could to get the final seven boys,” says Gupta. Surprisingly, there were no auditions and simply “A lot of coffees, dinners and meetings happened with the boys,” confesses Gupta.

    However, the girls went through a lot of interviews, tasks and other things to get into the top 20. Revealing how difficult it was to get the right people on the show, Gupta says, “Usually, people want to come to such shows to become famous. The intention was not just to get hot models.  In fact in this season of SV, there is a girl who weights 135 kilos. Why can’t an overweight girl find romance…?”

    “When I was discussing with my team, I told them I want a girl who is next door to find that prince charming and can a celebrity go beyond the look and find people with whom he/she can actually connect. Who will get married after the show? I hope someone does,” laughs Gupta.

    Speaking about her association with MTV Splitsvilla, Leone says, “With the show all set to launch, I’m more excited than ever. Having watched MTV Splitsvilla in the past, it’s a great experience to now be a part of it. I’m really happy to be associating with MTV once again, this time to be the host of MTV Splitsvilla and I look forward to a great time and hope that this season, contestants find true love as that would be the real win.”

    Indeed, there’s a lot more heart in this edition of SV if sources from the channel are to be believed. “Yes, this season, there is someone actually falling in love. We are talking about love generation right now,” reveals a source.

    The team working on the show has more than 25 people from the channel and more than 100 people on the production side.

    Marketing and promotion

    This time, the theme is fairytale romance and hence, MTV is marketing the seventh edition in much the same way, whether it’s promo shots or activations across markets. The idea is to connect not only to people in metros but in non-metros as well.

    “We are doing a digital activation called ‘Spilt-snapper’, which will give one winner a chance to be in the villa and shoot all the behind-the-scenes pictures as the photographer of the show,” informs MTV India head of marketing and insights Sumeli Chatterjee.

    There will also be ‘Break-a-berries’ to profile contestants. It will tell viewers what each of the contestants is expecting from a relationship. Apart from this, there will be a lot of radio integrations with Leone. An industry source reveals that the show is a huge property for the channel for which it would be spending anywhere between Rs 4-5 crore.

    Expectations

    Consumer feedback is very important for the channel, says Swamy. “What they like and what they don’t like, what they expect… we start planning with all that knowledge,” he adds.

    A lot of work goes into the making of a reality show like SV. There are three to four benchmarks and ratings are an important element. “What people say on social media gives us a lot of real-time feedback and for us, we are fine if people hate the show or love the show. If they hate it, that means they are watching the show,” laughs Swamy.

    “People hate us and love us, both are good to have and you have to learn to live with both. A lot of the channel’s content is also consumed beyond television. What happens on the channel’s websites, YouTube, mobile app, is a big benchmark for the channel that triggers steady viewership for the channel. People share, like and comment and that is a kind of earned media,” he adds.

    Recalling the first season, he says, “Casual dating was not accepted in India when SV started. We are trying to say casual dating is fine. You have to understand your opposite sex, and that is why SV was born,” Swamy signs off.

    The 13-episode series will hit the television screens from 14 June, every Saturday at 7pm.

  • Midem 2015 launches new initiatives and moves to summer time

    Midem 2015 launches new initiatives and moves to summer time

    MUMBAI: Midem , the leading international B2B event dedicated to the music ecosystem, today announces an enlarged programme to support labels and their artists looking to export internationally, as well as new exhibition space and content devoted to Tech & Innovation. In a further change, Midem 2015 will take place June 5-8, in Cannes.

     

    “Midem 2015 will have a new look, new content and a new atmosphere, as well as being partially open to the general public. We believe the result of the changes will be a bigger, more vibrant Midem, with more participants from more countries. All of this and a move to a June date when Cannes is at its best,” noted Bruno Crolot, Director of Music Markets at Reed MIDEM.

     

    Midem 2015 will see an enlarged programme designed specifically to support labels and their artists as they look to extend their profile from the national to the international market. The new programme will provide talent with live showcases in front of Midem delegates and the public, access to the Midem conference sessions and senior industry mentors and VIP networking opportunities amongst other features.

     

    Reacting to the new programme to support labels and talent and the change of dates, Daniel Glass, Founder/President of Glassnote Entertainment Group enthused, “That’s fantastic. I hope to bring our artists!” Horst Weidenmuller, CEO of !K7 Records GmbH added, “I look forward to discovering Midem in June 2015.”

     

    In another development, the 49th edition of Midem will see the launch of a new Innovation and Technology area open to clients and the general public. This zone will welcome companies that are offering innovative solutions to engage consumers with new technology, content and connected objects that are associated with the music industry and beyond.

     

    Vivendi’s EVP Communications and Sustainable Development, Simon Gillham said, “Vivendi has been involved with Midem for the past four years as part of our renewed focus on content, media and innovation. The development of Midem’s Tech & Innovation programme is absolutely in line with our strategy to seek out and develop innovative content and ideas. If we can do this in the kind of atmosphere that Cannes offers in June…all the better.”

     

    Reaction from other senior members of the Midem community has also been upbeat. YouTube’s Global Head of Music Partnerships, Christophe Muller commented, “Midem is an important event for us and we look forward to gathering with the entire music industry early June in Cannes.” Pierre Mossiat, CEO Strictly Confidential and President of the International Music Publishing Forum, added his backing, “I appreciate how Midem is working on improving the event to better serve the needs of the music industry.”

  • 9XM scores a Hatrick at Promax/BDA Awards

    9XM scores a Hatrick at Promax/BDA Awards

    MUMBAI: 9XM India’s popular Bollywood music channel has scored a hatrick at the recently held Promax/BDA Awards in Mumbai. The Channel took home one gold for Best Original Logo Design and two silver awards for Best On-air ident design and Best Programming Title Sequence at the ceremony held on 28th May 2014. The Promax/BDA Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh.

     

    Speaking on the win Mr. Sunder Venkatraman, Programming Head 9XM said “Being honoured at Promax/BDA is a great recognition for our creative work. We are very delighted to have secured our hatrick at the Promax/BDA this year thanks to the team at 9XM and our design partners Mayur and Ruchi of Chingumchicklet. This victory further strengthens our promise in providing our viewers with a complete music viewing experience.”

     

    9XM recently launched a new look emphasising on a super large video area, Enhanced Audio quality and brighter bolder vibrant colors. The new look of the Channel has received an overwhelming response both from the trade and the viewers.  

     

  • MTV breaks taboos and makes every voice count with MTV Unmasked

    MTV breaks taboos and makes every voice count with MTV Unmasked

    MUMBAI: ‘Freedom of expression’ may be the most used and least valued phrase in these times. When the term ‘political correctness’ is thrown around with reckless abandon, MTV helps the youth by giving them a unique platform to make their voice heard with MTV Unmasked, a web exclusive series for the Gen Y. The leading youth entertainment brand has always believed in the power of the youth. Through MTV Unmasked, it aims to encourage the youth to believein their thoughts and be tolerant of varying opinions because every voice counts.

    Launched at a time when freedom of expression is imperative to the people, MTV Unmasked is a 16 part web exclusive series that reflects the opinions of four different and rebellious youngsters who discuss topics that are relevant and pressing for the youth of today, while wearing a mask. The youngsters discussissues that plague them but which are never spoken about openly. The masks givethem the freedom to be unhesitatingly share their opinions without fearing any societal backlash or criticism. Belonging to different professional and social backgrounds, each one of the youngsters gives their unique opinions about issues while withholding their identity.

    Speaking about the series, Ekalavya Bhattacharya, Head – MTV Digitalsays, “India is the biggest democracy in the world and by 2020 it will be the youngest as well. We are 500 crore voices, each one with a unique opinion about current issues. We at MTV believe that these voices have a right to be heard. Through MTV Unmasked, we wish to provide a platform for the youngsters where they can make their voice heard.While we don’t endorse the opinions but the fact remains that some of these issues need public opinion and open discussion.”

    A weekly series, each episode of MTV Unmasked touches upon a different topic relevant to the youth, many of which are considered taboo. The episodes are featured on mtvindia.com/unmasked and the videos are shared across MTV India’s social media assets like Facebook, Twitter, Instagram and YouTube.

    The show is presented by MTV ACT, MTV’s own pro social platform for the youth. Join the debate by logging on to mtvindia.com/unmasked now.

  • Voila 9XM looks better

    Voila 9XM looks better

    MUMBAI: The logo change that 9XM underwent in March last year seems to have worked for the channel which saw yet another change recently. At 6am on 20 May, the “new look” 9XM went live, complete with a super large video area, enhanced audio quality, and brighter, bolder colours to boot.

    Ask him why and 9X Media executive vice president and business head Punit Pandey likens it to the experience of buying new clothes to look and feel better. “9XM has been on-air since late 2007. It has a serious set of strong, loyal viewers. It has continued to be one of the most favourite destinations for music consumption on television. We just wanted our viewers to continue getting a better viewing, consuming and sound experience. It’s our treat to our viewers who continuously watch 9XM,” he says.

    Indeed, the new avatar 9XM has been designed in-house and is all about providing that much-needed punch even as loyal fans lap up the latest music punctuated by the shenanigans of the channel’s animated heroes i.e. Bade-Chhote, Bheegi Billi, Badshah Bhai and The Betul Nuts.

    Speaking of the philosophy behind the new design, 9X Media SVP and content head Amar Tidke says, “We at 9X Media always believe in providing a complete music viewing experience to our viewers. Our on-air presentation and content curation techniques have always placed us several notches higher than the rest in the genre.”

    The thought took seed about six to eight weeks ago while it took the channel around four to five weeks to put it out there for public consumption. Surprisingly, there was no research involved. “It was very simple; we wanted viewers to experience a better 9XM,” says Pandey.

    While ideating on the new look, 9XM’s strategy was to, “Keep it simple, keep it seamless, keep it smart,” according to Tidke. “The new look of 9XM ensures that one quickly moves from one element to another in a truly seamless fashion with captivating vibrant colours and design elements. It’s a very fresh approach to the way the latest super-hot Bollywood songs are presented,” he adds.

    According to 9XM programming head Sunder Venketraman, “The youth with their short attention span are always on the look-out for new things. At 9XM, it has been our constant endeavour to provide best-in-class entertainment through innovative and appealing content and on-air presentation. With this new viewing experience, 9XM has yet again gone ahead and set a new benchmark for the rest to follow.”

     The teaser, “Get ready for a bigger canvas” set digital platforms abuzz. The new look has got a great response on digital platforms with nearly six million likes on Facebook and 143,000 followers on Twitter. Pandey exults, “They are just loving it and liking it. They are getting more to see and better sound to hear. We are delighted to get a positive response from the digital community. People have given us a thumbs-up.”

    The change is restricted to the look of the channel only while the characters have not really changed, except that they look more vibrant and are seen interacting with viewers.

     Has the channel expanded its music library? “9XM continues to be a current hit channel. Whatever hits in current time you will get to see on the channel. But there is nothing like expanding our music library. There is certain expectation a viewer has when they tune into 9XM,” says Pandey.

  • Fatafati registers number one spot

    Fatafati registers number one spot

    MUMBAI: Five months is not much time for a fledgling television channel to prove itself but that’s now how Music F – Fatafati operates.

     

    Launched on 25 January, the channel from Royal Raj Media and Launch Pad has already registered numero uno position in week 19 of TAM TV ratings. What’s more, it has garnered a weekly GVT of 978 as compared to its competitors: Sangeet Bangla (807 GVTs) and DHM Bangla (714 GVTs).

     

    While this is no mean feat, Launch Pad director Vikas Varma feels five months is a tad longer than what it would have usually taken him to reach the number one spot. “If you look at my record, it has taken a little longer than it should have. When I launched 9XM, we became number one in two weeks and beat MTV, which was the number one channel then. When I launched Hummra M (Bhojpuri music channel), it took me four weeks to become number one. In comparison, it has taken us a little longer here in Bengal. But that only goes to show how strong the market in Bengal is and how strong the competition is,” said Varma.

     

    So what is it about Music F – Fatafati that has endeared it to Bengali viewers? For starters, the 24*7 free-to-air channel targets the 15-24 years age group and airs the latest Bengali music. 20-30 per cent of the content is original with high-octane music in the mornings and evenings and softer, more romantic numbers in the afternoons. Punctuating the music shows are 3D animations and cartoon shorts around the channel’s comic heroes – Jagai, Madhai and Pappi Da.

     

    There isn’t too much research unlike most other channels. “There is not a high intensity research per se. We never did too much of research earlier also. It is just the basic TAM research that the team does every week in terms of connectivity and time spent,” informed Varma.

     

    Ask Varma and he says the entire personality of the channel is the key differentiator which has worked in its favour. “It is a cool, sophisticated and down-to-earth channel. By default, that is the place where everyone wants to go. If you look at it, the songs are the same which are running on all other channels; it is the personality which is different,” he said.

     

    While the channel didn’t have a single advertiser during the first month, it has now attracted several advertisers. “Right now, we have got 30 plus brands advertising on our channel. And a lot of new brands are also coming on. Advertisers are very bullish about the channel,” said Varma, adding that most advertisers are now supporting Fatafati as it is giving them numbers.

     

    The channel’s distribution on cable is 100 per cent, while it still has no presence on DTH. “Obviously, we want to expand our distribution, but it is too expensive and we are hoping that we will come on all the DTH platforms soon,” reasons Varma.

     

    A property to which Varma attributes a large portion of Fatafati’s success is Dance Party Jhinchak, a show that was launched on 14 April. Having collaborated with Hindustan Unilever’s immensely popular male grooming brand AXE, this property had been designed on a similar theme as the AXE Boat Party. It was aired between 10-10.30 pm every day for a period of three months.

     

    Extensive marketing activation was done in Kolkata including hoardings, radio spots and tying up with Radio Mirchi. “This is one of the reasons why ratings have gone up,” said Varma. According to insiders, while close to Rs 20 to Rs 25 crore is required to start a regional music channel, in the case of Fatafati, between Rs 15 to Rs 20 crore was invested. Varma informed that the channel was on course to break even sooner than later.

  • MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MUMBAI: Remember Cyrus Broacha playing pranks on MTV Bakra?  The 90s popular show is being revived for the Gen Y on the lines of Ashton Kutcher’s MTV Punk’d, called MTV Jhand Ho Gayi Sabki.

     

    MTV and Balaji Motion Pictures have teamed up to launch a prank-based reality series which will be hosted by young actors and co-conspirators, Siddharth Gupta and Ashish Juneja. The show will see celebrities pull tummy-hurting funny pranks on each other.

     

    MTV India programming head Vikas Gupta says, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”

     

    Having shot the series at various locales including movie sets with hand-held cameras, red-light cameras, CCTV cameras and range cameras; the footage, thus obtained, will give the audience first look into the “prankee’s” reaction to the prank. According to Gupta, the series is being used as a prototype to make way for further new content.

     

    Gupta adds, “When we first released the sneak peek of Shraddha Kapoor being pranked on youtube, it crossed 4.2 million views in less than 24 hours. Not only did that take us by utter surprise, but we are now optimistic about the series’ potential and its reach to the wide technologically advanced youth.”

     

    On why did MTV decide to re-launch MTV Bakra now, and without the legendary Cyrus Broacha, Gupta opines, “We wanted to revive Bakra for a long time, but somehow the timing just didn’t seem right. But now, with Ekta’s new film, Kuku Mathur ki Jhand Ho Gayi, it felt like we now have a base to revive an MTV classic. We specifically didn’t want to aim at the big celebrities as host, but the actors that MTV’s target audience i.e., 13-25 years can easily recognise. However, if and when the series does grow as popular as we hope it to be, we most certainly will try and rope in as many big guest stars as we can.”

     

    MTV Jhand Hogi Sabki is a five-part half hour series that will replace the current season of MTV Roadies XI and will telecast every Saturday starting at 7 pm from 24 May.

     

    The show is conceptualised in association with Balaji Motion Pictures’ upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi and will see celebrities such as Varun Dhawan, Siddharth Malhotra, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues.

     

    The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel, in association with its title sponsors, Liberty Footwear and Adiction.

  • Take a chance at love with ‘Love by Chance’

    Take a chance at love with ‘Love by Chance’

    MUMBAI: You see your parents bickering at one another, and yet not being able to see each other in pain. Rather confusing, isn’t it?! Makes you wonder, how did two people, who are poles apart, stumble upon one another only to have their “happily ever after”? Well, chance encounters do happen, and they do lead to ‘happily’, ‘ever’ and ‘after’ (not necessarily in that order!).

     

    Inspired by true stories of people who have found love through serendipity, Love By Chance, a new original 26-part anthology series to be aired on bindass is aimed to evoke just the type of ‘love’ly feeling that will pluck at heartstrings every week.

     

    Starting 31 May, the series will be telecast every Saturday at 7 pm, showcasing a ‘falling in love’ story between two young people who stumble into love just by chance!

     

    Disney India executive director – content group Indrajit Ray opines, “Since the success rate of most Indians in securing themselves a date is lower than you might think, we decided to create a show that will not only entertain these insecure hearts, but also provide them with a learning experience that will make these timid few let go the barriers they’ve created for themselves.” Let go and believe. Believe in your knees going week. Believe in that momentary stimulation in your nerves. Believe in love, by chance.

     

    To evoke the feeling of first love and chance encounters, bindass has roped in “a pool of writers” spearheaded by Vaibhav Modi of Bolt Media (a division of Balaji Telefilms). With a process that started 7-8 months ago, the network execs at bindass brainstormed on ideas circulating around the channel’s sole motto, “enabler of purpose of action” and pitched them to the production houses, which led to a script orders, and from those, a few pilots were ordered.

     

    The pilot of Love by Chance was shot a few months ago, and then screened privately across the country. Based on the optimistic audience reviews and early critical acclaim, Love by Chance was ordered for a 26-episode first season. The show is being used as a prototype by bindass soon to be followed by more scripted light-hearted romantic series that are just as entertaining as they are routed in reality.

     

    “We are aiming at the 15-34 year age group. Well, there are older people who want some nostalgia induced retrospective programme to reinvigorate their young spirit,” continues Ray.

     

    bindass’ marketing strategy for Love by Chance is a week long campaign starting from the series premiere with its off-air creative being by Marching Ants. The show also has a unique soundtrack to complement the anthology series. Composed by Abhishek Arora (Yeh Hain Aashiqui), the network has released a promotional music video for the series.

     

    Through its Facebook page/Twitter handle and Instagram account, bindass aims to push stories which will be all about chance encounters between two people. These will be in the form of Facebook posts in the Love by Chance template and further posted on Twitter. Approximately 15 such short stories will be pushed to generate interest and also to crowd source such stories. The aim is to get #LoveByChance to trend and all the tweets will be curated.