ITV

Category: Music and Youth

  • ZEE releases DP World ILT20 cricket anthem along with 7 BantaiZ

    ZEE releases DP World ILT20 cricket anthem along with 7 BantaiZ

    Mumbai: Fuelled by the electrifying atmosphere and extraordinary performances of international players at DP World ILT20 Season 2, ZEE Entertainment, released a gripping and pulsating anthem song in collaboration with popular rap group, 7Bantai’Z.

    The rap track for DP World ILT20 captures the high-octane action ongoing in three destinations in UAE. 7Bantai’Z’s collaboration with the channel brings in the zing of the new-gen spirit with the rap composition, injecting youthful energy with lyrics such as:

    ‘Balle se bolenge,

    barriers todenge,

    saal ka pehla yeh challenge,

    koi kasar nahi chhodenge’.

    Embed Link: https://fromsmash.com/wXOCCksI0b-dt

    The rap song’s captivating lyrics pay homage to these six franchise teams and their iconic cricket stars, weaving a narrative that resonates with cricket enthusiasts of all ages. Cricketing icons such as Trent Boult, Alex Hales, David Warner, Dushmantha Chameera, Sam Billings, among others, are celebrated in the cricket anthem, capturing the essence of competition, rivalry, fans passion. With its high-octane beats and energetic vocals, the song has potential to go viral and become an instant favourite among cricket aficionados.

    7Bantai’Z shared their enthusiasm about creating the rap song for ZEE, adding, “Our experience in creating a rap song for a sport has been an absolute blast.  Being die-hard cricket fans just like any other Indian, blending our love for the sport with music was incredibly exciting. Our aim was to bottle up all the energy and buzz of DP World ILT20 in every beat and verse of the song, and we think we nailed it!”

    The tournament has achieved a remarkable viewership of 161-million viewership in its first 18 matches since debuting on 19 January 2024. 7Bantai’Z’s cricket rap chant celebrates this achievement as well as its position as the second-most watched league globally. It also captures the determination of marquee T20 cricketing talent to succeed in one of the toughest cricket leagues, leaving no stone unturned as echoed in the lyrics – ‘koi kasar nahi chhodenge’. This not only captures the spirit of premier leagues as one of the largest reality shows in sports and entertainment, but also celebrates the spirit of cricket and fervour of its fans across the globe.

    The franchise-style tournament of DP World ILT20, featuring six teams and 34 matches, is underway in the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). The ongoing season of the tournament boasts of participation of the world’s most prominent cricket stars such as David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

    Cricket fans can watch DP World ILT20 on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and leading OTT platform ZEE5. All single header matches will be broadcast live at 8 pm during India’s prime time. The afternoon match on double-header days will start at 4 pm.

    (*Source: BARC: 2+, India U+R, [Including TV+OOH, LIVE+ Pre+Mid+Post]

  • Coke Studio Bharat Season 2 to elevate sonic and visual storytelling

    Coke Studio Bharat Season 2 to elevate sonic and visual storytelling

    Mumbai: Building on the international acclaim garnered by Coke Studio Bharat Season 1, featuring viral tracks like Khalasi, Holi Re Rasiya and Kya Karie Korimol, the eagerly awaited Season 2 is scheduled for launch on 9 February 2024. Focused on elevating the global success of its debut season, Coke Studio Bharat is geared up to bring a fresh perspective to its core idea of Apna Sunao- an idea that empowers voices and stories from the heartland of India to take their rightful places with global audiences.

    Continuing with the ethos of #ApnaSunao our stellar team for Season 2 features the award winning musician and sought-after songwriter Ankur Tewari, who serves as the creative architect. Alongside this creative force, we have a think tank comprising prominent lyricist Swanand Kirkire, joining the distinguished lyricist Kausar Munir and award-winning sound engineer and music producer KJ Singh. This dynamic team, led by Ankur, has once again curated a diverse lineup of artists for an unparalleled musical experience that mirrors the heartbeat of India’s youth. With a focus on Gen Z and their emotional spectrum, this season delves into themes of happiness, sadness, and fast-paced lives, promising an immersive journey through soul-stirring songs that resonate as the quintessential soundtrack to our  lives.

    Introducing a fusion of established and emerging talents like Diljit Dosanjh, Neha Kakkar, Digvijay Singh, Shreya Ghoshal, Kanishk Seth, Cyli Khare, MC Square, Mohito, Komorebi, The Quick Style, Ikky, Raf Sappera and many more. The season promises to create a sonic journey that transcends boundaries, celebrating the rich diversity of India’s musical landscape.

    Taking it to the next level, unlike ever witnessed before, season 2 of Coke Studio Bharat introduces a groundbreaking transformation by creating a unique storyline for each individual musical symphony breaking away from its traditional studio setting for the very first time. Thematically, this season pioneers visual storytelling hoping to delight and expand its narrative reach. This captivating exploration spans diverse traditions, from Marathi and Kumaoni to Punjabi and Hindi, ensuring a unique and compelling experience for audiences across India.

    Ankur Tewari, acclaimed musician and sought-after songwriter, shares his thoughts on the upcoming second season of Coke Studio Bharat, ”As we embark on the second season of Coke Studio Bharat after a fantastic first run, let the music speak, weaving together the rich threads of our cultural mosaic. Get ready for another season filled with soulful tunes and vibrant melodies! In the vast realm of music, the fusion of diverse tunes becomes a grand celebration of emotions and cultures. My association with Coke Studio Bharat has been enriching and has brought me profound joy, as it unfolds as a dynamic arena where a multitude of musical threads interweave, crafting a symphony that resonates with the intricate hues of our collective human narrative”.

    Coca-Cola India, and Southwest Asia VP marketing Arnab Roy said “We’re delighted to announce the launch of Coke Studio Bharat season 2.0 which will continue to celebrate the richness of regional music of Bharat . We will strive to provide a platform to emerging , independent artists this season in partnership with some established iconic names. The soundtracks have been curated to capture the spirit of a young , energetic and optimistic Bharat.”

    Universal Music India (UMI) as executive producers of Coke Studio Bharat spoke of the association. Universal Music Group chairman & CEO, India & South Asia, SVP strategy- AMEA Devraj Sanyal shared, “Coke Studio Bharat Season 1 surpassed our expectations, garnering immense love and appreciation on Songs like ‘Khalasi,’ ‘Holi Re Rasiya,’ and ‘Kya Karie Korimol’ that seamlessly integrated into the ever-changing soundscape of our nation, propelled by the influence of Gen Z and Gen Alpha. The success can be attributed to the exceptional storytelling and musical integrity.

    As we embark on Season 2, our commitment is to elevate creativity and consistency in the synergy of music and artistry. The resonance of Bharat’s sound has transcended borders, celebrating global recognition and that brings us immense joy, fortifying our mission and purpose on a grand scale.”

    Listeners can tune into Coke Studio Bharat across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music etc. with creation & distribution managed by UMI. UMI has collaborated with Colosceum Media for video production, breathing life into Ankur Tewari’s vision.  

    The first song of the season will be “Magic” by Diljit Dosanjh going live on 9 Feb. Come join in the celebration by scanning the QR code on a Coca-Cola pack to directly reach the dedicated Coke Studio Hub. This hub hosts exclusive content created by the artists, along with behind-the-scenes visuals. Additionally, enjoy live access to videos 48 hours before their global release, explore unreleased content, and participate in engagement-led activities, such as karaoke sessions on your favorite Coke Studio Bharat tracks. Share your renditions and be a part of amplifying the musical celebration across the nation.

  • Hungama & Phoenix Citadel features exclusive concert of Ritviz

    Hungama & Phoenix Citadel features exclusive concert of Ritviz

    Mumbai: Hungama Digital Media and Phoenix Citadel Indore proudly present a concert featuring the multifaceted Ritviz. The singer, songwriter, and electronic music producer will grace the stage at Phoenix Citadel, Indore, on 17 February 2024, starting at 5 pm.

    Renowned for chart-toppers like ‘Udd Gaye,’ ‘Barso,’ and ‘Liggi,’ Ritviz promises to weave an unforgettable musical journey. Feel the pulse of his unique fusion of electronic beats and classical echoes, delivered with soulful vocals that have garnered a global fan following. This concert isn’t just an event; it’s a sonic adventure that will resonate long after the last note. 

  • TIPS Industries reports another quarter of stellar growth

    TIPS Industries reports another quarter of stellar growth

    Mumbai: TIPS Industries Ltd (Tips Music), a leading Indian music label which creates and monetizes music, announced its financial results for the quarter ending 31 December 2023.

    Key Highlights:

    ✔ Reports stellar quarterly revenue growth with revenues of Rs 64.8 Cr, reflecting a y-o-y growth of 27 per cent. Revenue for 9M FY24 stood at Rs 178.3 cr up 32 per cent y-o-y

    ✔ The content cost for the quarter stood at ₹ 14.7 Cr compared to Rs 18.7 Cr in Q3FY23. The Content cost for 9M FY24 stood at Rs 31.6 Cr.

    ✔ For Q3FY24 the company released 165 new songs. Out of 165 new songs, 82 were new film songs and 83 Non-Film songs. Key releases during the last quarter were High Hukku song by King and Merry Christmas title film track. Multilingual songs from HanuMan movie were also released and are picking up.

    ✔ YouTube subscribers now stand at 93 Mn. For Q3FY24 YouTube views were 47 Bn up 52 per cent y-o-y

    ✔ The Board of Directors have approved an interim dividend of ₹ 3 per share for Q3 FY24 taking the total interim dividend for 9M FY24 to 6 per share; as part of our ongoing efforts to reward our shareholder.

    Commenting on the results, chairman & managing director Kumar Taurani said, “I am pleased to announce another quarter of stellar growth at Tips Industries Limited. Our commitment to excellence and strategic initiatives has resulted in yet another quarter of notable achievements. We achieved a substantial 27% YoY quarterly revenue growth, with revenues reaching ₹64.8 Cr. Our content costs stood at ₹14.7 Cr for the quarter, compared to ₹18.7 Cr in Q3FY23, with a total of ₹31.6 Cr for 9M FY24. In terms of content releases, we successfully launched 165 new songs in Q3FY24, including 82 new film songs and 83 Non-Film songs, featuring key releases like the impactful “High Hukku” by King and “Merry Christmas” title track. On the digital front, our YouTube presence continues to thrive, boasting 93 million subscribers, and in Q3FY24 alone, we recorded 47 billion views, reflecting an impressive 52% YoY growth. In a move to reward our shareholders, the Board of Directors has approved an interim dividend of ₹ 3 per share for Q3 FY24, bringing the total interim dividend for 9M FY24 to ₹ 6 per share. In conclusion, these achievements reflect the dedication and hard work of every member at Tips. Going ahead, we remain focused on our strategic goals and continue to drive innovation and excellence in all our endeavours.”

  • Red FM brings music from the Himalayas To Delhi with Himalayan Indie Fest

    Red FM brings music from the Himalayas To Delhi with Himalayan Indie Fest

    Mumbai: 93.5 RED FM radio and entertainment network is excited to raise the curtain on its latest on-ground initiative – the Himalayan Indie Fest. Set against the backdrop of Sunder Nursery in the heart of Delhi, the music fest is a celebration of music, art, and the beauty of the Himalayas. The event is scheduled to take place on 4 February 2024.

    As a brand deeply committed to nurturing diverse musical heritage, Red FM’s Himalayan Indie Fest – is a conscious retreat for music lovers. The evening will be adorned by hand-picked artists who embody the essence of the Himalayan musical landscape like Unb (MC Panda), Trance Effect, Aabha Hanjura, Raman Negi, Rhem (Smoulder), and Faisal Ashoor. Himalayan Indie Fest is not just a musical experience; it’s also a culinary adventure with an array of dishes, each telling a story of heritage, tradition, and culinary innovation.

    Speaking on this announcement RED FM, and Magic FM Director & COO Nisha Narayanan stated, “It is in the spirit of being cultural evangelists and a brand with a purpose we are thrilled to present the Himalayan Indie Fest. With this musical evening, we aim to showcase the often-overlooked musical treasures from the foothills of the Himalayas, with diverse genres including, devotional, folk, and contemporary music. We feel it is our responsibility to keep nurturing the exquisite musical heritage for our upcoming generations. We believe bringing the culture of the Himalayan belt to Delhi will be a one-in-a-lifetime experience for our audience. We are sure Delhilites will welcome this musical treasure with all the love.”

    Register yourself at https://insider.in/himalayan-indie-fest-2024/event and Join us on the 4 of February for a magical evening at the Himalayan Indie Fest.

  • Ampverse and Muhfaad unveil gaming anthem ‘Rivalry’

    Ampverse and Muhfaad unveil gaming anthem ‘Rivalry’

    Mumbai: Ampverse ecosystem of gaming communities and IPs has introduced a unique gaming anthem “Rivalry”, representing a significant milestone in the esports gaming revolution. This collaboration features the Ampverse teaming up with Muhfaad, one of the emerging and acclaimed young rappers to foster unity among gamers. The gaming anthem delivers an unfiltered and unexplored narrative to the gaming community, making it truly distinctive.

    The gaming anthem “Rivalry” commemorates the narrative of a college student with dreams of becoming an esports player, showcasing the obstacles, triumphs, and evolution from being underestimated to gaining acknowledgment. It underscores the passion, commitment, and achievements within the gaming world, simultaneously depicting the conflict between the life of a student and the pursuit of aspirations. Muhfaad, one of India’s youngest and upcoming renowned rappers and musicians, masterfully combines his music and rhythm with gaming, crafting a gaming anthem that resonates profoundly with gamers across the nation.

    India Ampverse country head  Ashwin Haryani commented, “We are extremely enthusiastic about unveiling this unique gaming anthem, which is a perfect blend of esports, music, and pop culture. Muhfaad’s musical brilliance has conveyed a storyline that resonates perfectly with the gaming community. It heralds a new chapter in esports marketing, promising a fresh and resonant approach. We are eager to advance in this space and provide the youth of India with top-notch gaming accessibility.”

    Muhfaad, the rapper and the genius behind the anthem, “Super pumped for you all to check it out and give it a listen. Music has been my ride-or-die forever, and we set out to craft something that hits home with you guys. We chose rap to lay down our message in a way that connects with our audience. Honestly, we were kinda of skeptical at first, like, can these two worlds really vibe together? But guess what, we smashed those doubts and showed that pure magic goes down when you blend different worlds. Believe it, ’cause we just dropped the unexpected combo!”

    The gaming anthem is set to take center stage across all College Rivals Social Media pages, alongside the social platforms of musician Muhfaad, gaming influencers, and key stakeholders across the gaming ecosystem. This anthem truly defines the potential of esports and growing opportunities for gamers within the esports community. The video will also be released on various platforms such as Spotify, Apple Music, YT Music, Gaana, Savan, Wynk Music, and more.

  • Arijit Singh, Antara Mitra in Soulful Duet ‘Raat Akeli Thi’ by Pritam.

    Arijit Singh, Antara Mitra in Soulful Duet ‘Raat Akeli Thi’ by Pritam.

    Mumbai: Antara Mitra, the sensational singer teamed up with Arijit Singh and renowned composer Pritam to captivate hearts with their latest release, “Raat Akeli Thi.” The enchanting duet, infused with soulful melodies and emotive lyrics, promises to resonate deeply with audiences worldwide.

    Antara Mitra, well-known for her captivating vocals, has come together with Arijit Singh and the maestro Pritam to create a musical masterpiece that encapsulates raw emotions and heartfelt sentiments. “Raat Akeli Thi” transcends boundaries, delivering a touching narrative through its evocative lyrics and amazingly beautiful composition by Pritam.

    Speaking about the duet and the sentiments related to the song, Antara Mitra shared, “First and foremost, this song has a very unique composition compared to the kind of songs or compositions that’s happening around. ‘Raat Akeli Thi’ as a song has a classic taste to it. Hence, the composition of the song is so rich that I’m very glad to be a part of this beautiful process. Adding to that, Sriram Raghavan is one of my favorite directors especially when it comes to thriller and murder mystery. Now that I got the chance to sing for this film it’s like a real dream come true! Also, singing with Arijit has always been an incredible experience. ‘Raat Akeli Thi’ is a song very close to our hearts, and we hope it touches the souls of our listeners. Besides, after performing my first popular song ‘Bheegi Si,’ with Katrina, this is my second song with her in Sriram Raghavan sir’s film. If I emphasized the composition so much then definitely Pritam Da has really outdone himself. Again, it’s not very easy to fit a romantic song into a thriller movie! Also, this is my first work with Varun Grover. I’ve been a fan of his ever since I watched ‘Masan”.

    This classic song was written by Varun and we loved it In a nutshell, I just want to say that working with the “Raat Akeli Thi” team will always be a delight for me.”

    The song is a harmonious blend of poignant storytelling and mellifluous melodies and promises to be a treat for music lovers seeking emotional resonance. “Raat Akeli Thi” is now available on all major streaming platforms, offering listeners to immerse themselves in its heartfelt aura.

    https://open.spotify.com/track/4sKISeqmcPixT0rim339VH?si=9ZWuvx-PTMCql1N5Xs52bw

  • Rewind Networks’ HITS NOW to launch on Dialog Television in Sri Lanka

    Rewind Networks’ HITS NOW to launch on Dialog Television in Sri Lanka

    Mumbai: Starting 11 January 2024, the captivating HITS NOW channel will debut in Sri Lanka on Dialog Television, Sri Lanka’s television experience, bringing quality curated entertainment to viewers across the country. The channel will be made available on Channel 113 as part of Dialog Television’s comprehensive TV packs.

    HITS NOW will be available alongside sister channels HITS and HITS MOVIES. This newest addition to Dialog Television’s lineup, along with Rewind Networks’ longstanding partnership, reaffirms both parties’ shared commitment to providing high-quality entertainment and enhancing the value of offerings to viewers in Sri Lanka.

    As a special introductory offer, Dialog Television will provide the HITS NOW channel free of charge to all customers from January 11 to 31 January.

    “We are so proud to debut HITS NOW in Sri Lanka with Dialog Television,” said Rewind Networks CEO Avi Himatsinghani. “Dialog Television has been a great partner that has carried our HITS and HITS MOVIES channels since 2019. This collaboration is not only an expansion of our strong partnership, but also a strategic step towards enhancing our presence in the region–Sri Lanka marks the 5th territory in Asia where HITS NOW is available. Our goal is to make HITS NOW a go-to entertainment destination for households in Sri Lanka by continuing to bring in the best of entertainment on our channels.”

    “Bringing high quality and diverse content to our viewers has always been an utmost priority for us,” said Lasantha Theverapperuma, Group Chief Operating Officer of Dialog Axiata PLC. “Adding HITS NOW to our channel lineup means our viewers across the country can now enjoy an exciting array of content and beloved franchises coming to express from the U.S. The launch of HITS NOW on Dialog Television is testimony of our continued commitment to bring the very best of global content to our viewers.”

    The HITS NOW channel will feature well-known franchises and top-rated reality, variety, drama, game and entertainment news shows from the U.S. The 75th Primetime Emmy Awards, America’s Got Talent: Fantasy Team, and Special Forces: World’s Toughest Test are just some of the exciting titles airing on the channel from January 2024. HITS NOW will also be airing the prestigious 66t Annual GRAMMY Awards live, presented by The Recording Academy®, starting at 9 am (GMT+8) on 5th February with an encore performance at 8 pm (GMT+8) on the same night.

    The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, and Britain’s Got Talent, all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning drama series like the successful Fire Country, Sullivan’s Crossing, So Help Me Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long-running news show Entertainment Tonight, and true crime aficionados can follow real-life cases with Fear Thy Neighbor, Fear Thy Roommate, Snapped: Killer Couples and Murder for Hire.

    HITS NOW, celebrated for its award-winning and branded programmes, has garnered a strong following since its launch across multiple territories in Asia in February 2023. Together with HITS and HITS MOVIES, the three channels from Rewind Networks deliver quality curated content to over 13 countries and 24 million households across Asia.

  • Zing introduces short-format video property ‘Snaackz’

    Zing introduces short-format video property ‘Snaackz’

    Mumbai: Zing, one of the most popular youth entertainment channels, gets the pulse of its Gen-Z audience and strives to cater to their discerning taste. Whether it’s their distinctive fashion sense or love for Korean culture, Gen-Z does not shy away from expressing and embracing their life choices. They also take immense pride in being vocal about their stance on prioritizing mental health, navigating the complexities of modern-day love, and dealing with the ups and downs of their dating life. In a strategic move that proves Zing’s unwavering commitment to staying abreast with Gen-Z trends, Zing is set to launch ‘Snaackz’, a short-format video property tailored exclusively to the ever-evolving content preferences of the generation.

    At the heart of Snaackz are the topics that are a crucial aspect of Gen-Z’s life such as love, fashion, and culture. These videos will feature up-and-coming content creators who are experts in their respective domains. ‘With Love’ with Kuvelu Tetseo, who hails from Nagaland, will cover all things Korean which includes their culture and lifestyle. Kuvelu’s love and inclination for Korean culture makes her an ideal fit. ‘You & I’ with Ekta Khurana will delve into challenges faced by Gen-Z and help them navigate through the modern-day dating scene by providing tips, tricks, and love hacks. Ekta has been creating content in the space of love and mental well-being owing to her extensive work in the mental health domain. ‘Closet’ with Jumni Kamki will create fun and engaging content in the fashion space and dissecting the latest fashion trends for our audiences. Jumni, a popular fashionista from Arunachal Pradesh, has also been crowned as the first runner-up in the Miss Arunachal Pradesh pageant.  Zing has long been at the forefront of curating content that hits the right chord with the youth. Continuing that legacy, these content creators will only help the channel strengthen its connection with Gen-Z through Snaackz.  But that’s not all for Snaackz, stay tuned for more exciting updates to find out what Zing has in store for the audience with its latest offering.

    Reflecting on the launch of Snaackz, &TV and music channels business cluster head Vishnu Shankar shared, “Zing has consistently led the way in crafting content that deeply resonates with the Gen-Z audience. As an extension of our consumer-centricity, we have created Snaackz – a short format video property spanning relevant topics like Love, Fashion, and Korean Culture. As the go-to platform of Gen-Z, we are delighted to bring on-board extraordinary content creators to showcase their talent and continue to cater to the evolving content consumption needs of our audience.”

    So, don’t miss out on these fun ‘Snaackz’ between your favourite shows only on Zing!

  • Mumbai Festival unveils spectacular anthem: “Mumbai Ek Tyohar Hai”

    Mumbai Festival unveils spectacular anthem: “Mumbai Ek Tyohar Hai”

    Mumbai: The excitement surrounding the Mumbai Festival 2024 now reaches new heights with the launch of the influencer marketing activity to raise awareness of the festival, the thrilling “Mumbai Ek Tyohar Hai Hookstep Challenge” choreographed by Remo D’Souza, and invited social media users and influencers to create their versions on social media to spread festive cheer and win passes for various activities at the Mumbai Festival.

    With a fantastic lineup of renowned vocalists, “Mumbai Ek Tyohar Hai” features the mesmerising vocals of Sukhwinder Singh, the power-packed voice of Shankar Mahadevan, the soulful melodies of Harshdeep Kaur, the contagious energy of Falguni Pathak, the powerful tones of Avadhoot Gupte, and the rhythmic beats of The Dharavi Dream Project. This collaboration captures the spirit of Mumbai’s cultural diversity by bringing together a wide spectrum of musical talents. The anthem is more than a melody; it celebrates Mumbai’s soul.

    The anthem will become the city’s heartbeat with its throbbing beats and upbeat lyrics. It will echo throughout the streets during the upcoming Mumbai Festival from January 20 to January 28, 2024.

    With the resounding message of “Everyone’s Invited,” the Mumbai Festival seeks to unite individuals from all walks of life to celebrate the festive atmosphere of this cultural event.

    Mumbai EK Tyohar Hai

    Minister of Tourism, Government of Maharashtra Girish Mahajan said, “The Mumbai Festival will reflect the vibrant spirit Mumbai embodies. It will showcase everything Mumbai offers for people from every walk of life. This festival will turn the entirety of Mumbai into a festival that one will never forget. A celebration of this magnitude will only highlight Mumbai’s unique character globally, attracting tourists from all over the world who come to witness the depth of our city’s legacy.”

    Mumbai Festival Advisory Committee chairperson Anand Mahindra said, “As a Mumbai Festival Advisory Committee member, I am delighted to see this seminal cultural event take shape. A product of the collective efforts of Mumbai’s public and private sector stakeholders, the festival will be an unforgettable experience for tourists and Mumbaikars alike. A tribute to the city’s diversity and artistic enthusiasm, the festival showcases Mumbai’s true essence: “Sapno ka Gateway”, a melting pot of countless hopes, ambitions, cultures, and dreams.”

    Commenting on the anthem, composer of ‘Mumbai Ek Tyohar hai’ Music Anthem for the Mumbai Festival – Shamir Tandon expressed, “Mumbai, my birthplace, where dreams find their rhythm and aspirations thrive in the city’s pulse. It’s a vibrant tapestry where relentless dedication fuels ambitions into realities. Amidst a sea of talented musicians, engineers, and artists converging from diverse origins, I found my place within this bustling ecosystem.

    Crafting the “Mumbai Ek Tyohar Hai” anthem for the Mumbai festival was a cherished opportunity, a celebration that resonates with the essence of this cosmopolitan hub. Embracing voices from every corner of the nation in this lively metropolis, we stitched together ‘Mumbai Ek Tyohar Hai,’ an anthem harmonising myriad influences and genres.

    Through a symphony of varied instruments and melodies, we painted a musical canvas honouring the city’s unity in diversity. The resonating beats of the Nasik Dhol, the spirited rhythms of Garba, and the triumphant echoes of Balle Balle mirror the essence of Marathi, Gujarati, and Punjabi cultures interwoven seamlessly within Mumbai’s fabric.

    We welcomed iconic voices like Sukhwinder, Falguni Pathak, Avadhoot Gupte, Harshdeep Kaur, and others, and we captured the soul of their regions in every note. This amalgamation of talent and sonic heritage epitomises Mumbai—a perpetual festival that pulsates with life day and night, earning its title as the city that never sleeps. We have also captured the underbelly of Mumbai with Dharavi Boys rapping what they feel!

    In this anthem, we encapsulated Mumbai’s spirit—a melodic saga that unites myriad cultures into one symphony, echoing the unity in our city of dreams.”

    Award-winning singer and composer Padmashri Shankar Mahadevan said, “Thrilled to lend my voice to Mumbai Festival’s anthem, a rhythmic piece embodying diverse emotions, spirit, and unity. As a proud Mumbaikar, contributing to this project has been a joyous experience. Special thanks to the collective of singers, Sukhwinder Singh, Harshdeep Kaur, Falguni Pathak, Avdhoot Gupte, the Dharavi Boys and Shamir Tandon for infusing true brilliance into the anthem. Music, with its unique power to connect, will resonate through this anthem. I eagerly look forward to the Mumbai Festival, where our collective voices will echo the festive spirit of Mumbai.”

    Excited about the collaboration, Dolly from The Dharavi Dream Project said, “Dharavi, often recognised as the second-largest slum in Asia, conceals a treasure—the continent’s second-largest recycling hub. At The Dharavi Dream Project, our musical compositions draw inspiration from the beating heart of these streets. Our journey has been shaped by the genuine rhythms of Mumbai’s gullies, fostering a deep connection with the community. Through music, we empower the talented youth, transforming these streets into stages of opportunity, paving the way for a brighter tomorrow.”

    As the Mumbai Festival draws nearer, the anthem previews the cultural extravaganza that awaits, ensuring a nine-day celebration that will win over the hearts of tourists and Mumbai residents.