ITV

Category: Music and Youth

  • GSEAMS Produces “Music Dil Mein” anthem for 9XM featuring top 13 bollywood singers

    GSEAMS Produces “Music Dil Mein” anthem for 9XM featuring top 13 bollywood singers

    MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) which in less than a year’s time has  successfully established their 4 core divisions  “GSEAMS-Media Solutions” , “GSEAMS –Production”, “GSEAMS – Movie Marketing” & “GSEAMS – Talent Management” produce 9XM’s  music video for world music day, “Music Dil Mein” under their “GSEAMS –Production” banner.

    The video Music Dil Mein is first of its kind music video that features 13 top Bollywood Singers singing to Rochak Kohli’s (of ‘Paani da rang’ fame) composition. Singers being: Amit Trivedi, Benny Dayal, Shruti Pathak, Anushka Manchandani, Hamsika Iyer, Harshdeep Kaur, Neeti Mohan, Rochak Kohli, Shweta Pandit, Siddharth Madhavan, Papon, Shalmali Kholgade & Palak Muchhal representing different genres of music. This Music video was launched on  World Music Day. This video was launched across all the 9XM channels, Saavn.com, Gaana.com, Radiocity and Youtube which has touched 2.8  lakh views in less than 6 days. Composer and Music Director Rochak Kohli said, “I am extremely glad to create such a beautiful composition for world music day with the top youth singers of bollywood. I have known Arjun and Kartik before they started GSEAMS , its always been a pleasure working with them and look forward to working on such exciting projects in the future”.

    Adding to which Amit Trivedi said, “Amit Trivedi said, “It was great fun being a part of a beautiful music anthem like Music Dil Mein. I am very pleased as my fans have loved it. Such Initiative which 9XM & GSEAMS has undertaken will surely touch the souls of all music lovers”. ”

    Speaking on their experience of producing this one of its kind song, for the first time ever for the cause of music, Arjun Singgh Baran and Kartik Nishandar, Directors of GSEAMS said, “We are extremely proud to have been associated with “Music Dil Mein” anthem featuring  top Bollywood singers and has touched many hearts in the past 6 days and hope to see it become a success very soon. We look forward to doing such out of the box content for 9XM and would like to thank Punit Pandey EVP, 9X Media, Amar Tidke (Sr VP, Content Head 9X Media) & Kapil Sharma (VP, Marketing 9X Media) to put forward such an exciting opportunity to work with the network”.

    Commenting on the association Amar Tidke (Sr VP, Content Head 9X Media) said “This is our second initiative that we have partnered with GSEAMS & its been quite a funfilled experience for us. We look forward to working on more such exciting content in the near future.”

    Further Adding to the same Kapil Sharma (VP, Marketing) quoted, “It’s a very exciting piece that has been created by GSEAMS. They have completely justified the unique cause of celebrating world music day. The song has touched 2.8 lakh views in such a short span we look forward to it creating a stir amongst the music lovers.”

  • ‘Ek Villian’ cast Sidharth Malhotra and Shraddha Kapoor say ‘Pyaar tune kya kiya’ on Zing

    ‘Ek Villian’ cast Sidharth Malhotra and Shraddha Kapoor say ‘Pyaar tune kya kiya’ on Zing

    MUMBAI: Zing’s Pyaar Tune Kya Kiya, electrifies the small screen as Bollywood celebrities Sidharth  and Shraddha Kapoor turn to hosting on Zing!

     

    Pyaar Tune Kya Kiya, the real love inspired series launched in May seems to be on a blitzkrieg to showcase some of the most versatile content to the discerning Indian viewer. The forthcoming episode will witness stars of Ek Villian play celebrity hosts, and present a rather special episode.

     

    This week’s story revolves around Mitalee, a homely girl hailing from a small town in Maharashtra.  Mitalee belongs to a middle class background, is extremely hard working and is daddy’s little girl! She trusts her father’s every word and fully understands the need to excel academically. Thus when she finds love in her colony friend Ankit, it’s a very secret affair as her family would not approve of it.  To them it would seem that Mitalee could spend that time wisely, by studying.

    But being the studious girl she is, she dedicatedly preps for her college exams. So much so, that she topped not only her entire class, but the entire college! One would assume after such success it’s surely the time to celebrate. But fate had other plans for Mitalee, even though she left for a night out with close friends, she never returned!

    Can one decision, one minute change her life forever? Is it ever possible for Mitalee’s life to ever be the same again? Watch this unpredictable, episode with Sidharth Malhotra and Sharddha Kapoor taking viewers on a roller coaster ride!

    Speaking on the occasion Sidharth stated,” I am extremely thrilled to be a part of Pyaar tune kya kiya. The format of this show is so new and refreshing as we are left to decipher our own endings. This series really amazes me as one would go to any length to save their love much like Ek Villian. This episode is very dear to my heart as I identify with the storyline”.

    Adding to this, Sharaddha said,” I’ve had so much fun on the sets of Pyaar tune kya kiya and I would love to come back. After having experienced the show first hand, it excites me all the more and I will try to watch it every week”.

  • Sony launches ‘Project Resound’ season 2

    Sony launches ‘Project Resound’ season 2

    MUMBAI: After the phenomenal success of Project Resound which featured Kailash Kher and Shreya Ghoshal, Sony India is all set to take the mission forward in its next season. The campaign will help music enthusiasts discover a whole new dimension of music and experience the “purity of sound” that exists in each form of expression.

     

    Project Resound Season 2 will bring together four of India’s most popular and critically acclaimed musicians, like Nucleya & Benny Dayal, Midival Punditz & Kutle Khan, The Karsh Kale Collective and Pentagram who will collaborate to create four exceptional tracks. The campaign will help music enthusiasts across India to experience the rush of pure sound.

     

    Project Resound is Sony’s endeavor to inspire people to rise above and demand for better sound. Further, with the campaign the company reiterates its message to upgrade their ears to experience quality music with Sony headphones.

     

    To learn more about Project Resound and follow the latest updates on the premiere of its second season, log on to www.sony.co.in/upgradeyourears

  • Zee Music Company joins hands with Viacom18 Motion Pictures

    Zee Music Company joins hands with Viacom18 Motion Pictures

    MUMBAI: Zeel’s new music label ‘Zee Music Company’ (ZMC), which was launched a couple of months back, has now joined hands with Viacom18 Motion Pictures. With this, the company has acquired the music rights for the entire slate of Viacom18 Motion Pictures for 2014.

     

    “We are thrilled to have Viacom18 Motion Pictures on board with ZMC. They have a very exciting line up of releases slated for the year and we are proud to be associated with them,” said ZMC business head and EVP Anurag Bedi.

     

    Giving details about the deal he said, “The 14-film deal includes the Akshay Kumar starrer ‘Gabbar’, Priyanka Chopra’s next ‘Mary Kom’ and  ‘Manjunath’  Other noted titles include ‘Dharam Sankat main’ with Paresh Rawal in the lead and other exciting projects.”

     

    ZMC earlier had acquired the music rights for Akshay Kumar and Sonakshi Sinha starrer ‘Holiday’, which is now set to cross the Rs 100 crore mark.

     

    “We’re excited about this partnership and believe that that with power of Zee channels behind us, our film promotions will go to the next level in terms of innovation decibels and impact,” concluded Viacom18 Motion Pictures COO Ajit Andhare.

  • National Geographic finds hope in Kedarnath

    National Geographic finds hope in Kedarnath

    MUMBAI: Marking a year of the tragic event of the flash floods of Kedarnath, National Geographic Channel is set to showcase the current realities of the region in its new documentary Kedarnath: Restoring the Faith. Bringing forward the efforts of restoration and stories of the survivors, the documentary will track everything that has happened after the calamity struck the region of Uttarakhand in June last year. The documentary will premiere on Friday, June 27th, 2014 at 10 pm.

     

    The documentary is set to provide a comprehensive view on the tragedy with a brief recap on the disaster, survivor stories through extensive interviews, restoration efforts in the valley and rescue operations by the armed forces. Kedarnath: Restoring the Faith focuses on the miraculous stories of the survivors and the herculean efforts of the rescue teams. The horrors of the survivors and the triumphs of rescue missions are brought to life through first-hand accounts, survivors own cell phone videos, graphics and recreations as the viewer is  taken back to ground zero to witness the wrath of nature as it came crashing down on mankind.

     

    Swati Mohan, Vice President, Programming & Content, NGC Networks and FOX International Channels, said, “Exactly a year back, the disaster at Kedarnath shook all of us. While the tragedy brought with it much horror and grief, there were many stories of inspiration, selflessness and bravery that the world needs to hear about. It is these very stories that we have attempted to capture in this new documentary. With exclusive coverage of the disaster site one year hence, this special also talks about efforts of rebuilding the area to restore Kedarnath to the place that it used to be.”

     

    Kedarnath: Restoring the Faith premiers on Friday, June 27th, at 10 pm on National Geographic Channel.

  • Sunburn Goa rolls out ‘Early Bird Tickets’ for 2014 edition

    Sunburn Goa rolls out ‘Early Bird Tickets’ for 2014 edition

    MUMBAI:  Asia’s No. 1 Dance Music Festival ‘Sunburn’ is all set to unveil its plans for the highly anticipated  ‘Sunburn  Goa  Festival’  scheduled  to  be  held  at  Vagator,  Goa  from  27-29 December 2014. The Early Bird Tickets for Sunburn Goa will go live exclusively on the Sunburn website  www.sunburn.in on Wednesday, July 2, 2014 from 12.00 pm onwards.

    The Early Bird Tickets last year were snapped up by Sunburn fans in a matter of 4 minutes setting a record of firsts in Indian history. Online sales tracked showed that 20% of the Early Bird Ticket sales came from international territories including UK, Australia, Russia, Singapore, South  Africa  and  Dubai.  Sunburn Goa  2013  was  listed  as  the  biggest and grandest extravaganza ever held on the shores of India with an aggregate attendance of over 160,000 visitors from 40 countries globally and 70 cities pan-India.

    Building up to the Sunburn Season 8 frenzy, Percept Live unveiled the ‘Sunburn Goa 2013 Aftermovie’ on June 19, 2014 which captured some of the most exciting moments of last year’s Festival, including the stage show extravaganza and peripheral activities held at Vagator Beach, rare footage of the fan frenzy, backstage activities, and both artist and visitor testimonials. The Aftermovie is available for viewing at http://www.youtube.com/watch?v=ZR2ICPK8W u4

    Visitors can expect to witness a festival unlike any other as Sunburn Goa 2014 gets prepared to present an experience that will see the biggest artists, massive stages and experiential zones, a spectacular production and a whole host of fun activities spanning the entire length and breadth of the massive Vagator venue. A phenomenal line-up of global artists has been exclusively lined up for the 2014 festival, and the names will be unveiled soon by Percept Live. Visitors can look forward to a diverse range of adventurous activities during their 3 day stay at Goa spanning exotic Sunburn Cruises, Flea Markets, Activity zones, Open Air Theatres, Libraries, Artist Villages, On-Site Camping and the famed Sunburn Afterparties spanning over 50,000 sq. mts. of Vagator, making this an extravaganza of mammoth proportions.

    With a booming economy and the biggest youth population in the world, India has become one of the most sought-after destinations to visit, with the Sunburn Festival becoming a prime factor for driving tourists from around the world to the state of Goa in the month of December. Renowned for its deep-rooted trance music heritage, Goa offers an idyllic location for those looking forward to experience an unforgettable mixture of bass, beats and bliss through the three-day cult Sunburn Festival. 2013 saw Sunburn’s biggest crowd to date, with fans coming together from all corners of the globe including Asia, USA and Europe, and 2014 looks set to be even bigger.

    Percept Live has plans to increase the global fan footprint further in 2014 with a range of innovative  and  unique  marketing  promotions  and  strategic  alliances  with  international partners and associates, thereby creating a heightened spike towards global tourism for Goa.
     

  • 9X Media launches ‘Music Dil Mein’ on World Music Day

    9X Media launches ‘Music Dil Mein’ on World Music Day

    MUMBAI: “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” are the famous words of Greek philosopher Plato which stand true even today.

     

    On the occasion of World Music Day, 21 June, 9X Media is celebrating the day in a musical way. Last year, the channel got tremendous response to music video ‘Tung Tucking Ting’. This year, the network has planned to make it bigger and better. It has created a music video ‘Music Dil Mein’, featuring India’s current top 13 Bollywood music talent.

     

    The music video will be launched across all the five channels and digital platforms of 9X Media. The network will go all out to truly live the spirit of the day and celebrate it.

     

    “We believe engagement with the consumers in the space that we are in is to engage with consumers and best way to drive point that, is ‘think music, think 9XM’,” says 9X Media Network EVP and business head Punit Pandey.

     

    Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 13 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.

     

    “World Music Day is a property for us; this is the third year we are celebrating it and year-on-year it is only getting bigger. It is not just for a day, but for the next two weeks that the song which we have collaborated with the artists is going to be played on our network,” informs 9X Media SVP and head of content Amar Tidke.

     

    Moreover, the channel has designed a special programming line-up for the day. It will air all the hits of AR Rahman, Yo Yo Honey Singh, Amit Trivedi and many more famous artists’ throughout the day.

     

    To popularise the video, the channel has got Bollywood stars as well as the animated characters of the channel on board.

     

    The channel has tied up with Sony Music which will distribute the song on digital platforms. “Since out TG is always online, second screens play a vital role in our strategy. Digital platforms have become an important tool for us to reach out to our target audience,” says Pandey.

     

    According to Sony Music India marketing director Sanujeet Bhujabal, it is a great song and it will be using all their marketing muscle to ensure the song reaches out to fans. “Having worked with 9X Media in the past we are sure together we will create new success with the song.”

     

    Promotional activities

     

    ‘Music Dil Mein’ will be promoted through on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of ‘Music Dil Mein’ simultaneously on the midnight of 20 June to welcome the World Music Day.

     

    Besides the on-ground initiatives the video will be promoted across radio through RadioCity. The music video will be available as a whole song and RBT cuts across all telecom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives.

     

    The track will be available on YouTube in five different versions – a Karaoke version, two lyrics videos, a remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.

     

    “The attempt is to ensure that it reaches out to the maximum people and there are millions of people who like music,” concludes Pandey.

  • Live Viacom18 announces musical extravaganza on World Music Day

    Live Viacom18 announces musical extravaganza on World Music Day

    MUMBAI: This World Music Day, LIVE Viacom18pledges to provide an array of music and entertainment experiences tailor-made for the Indian diaspora. It will provide anideal platform forpopular music genres by way of the wide rangeof IPs from Bollywood to EDM to Rock and much more.

     

    Bollywood music is an eternal favorite for most Indian audiences. With increasing global awareness, the average Indian is exposed to international music and trends &evolution. In recent times, Electronic Dance Music (EDM) has also seen a surge in popularity, as anelectrifying genre with an infectious dance vibe.Live Viacom18 has been instrumental in creating an innovative genre called Bollywood Dance Music (BDM) which sees these two popular genres fusing in an avatarnever seen before. In celebration of this novel genre, an experiential property – MTV Bollyland was launched last year. MTV Bollyland has, as a focused decision, decided to expand its reach with 12 club nights for urban audiencesand 12 City Concertsfor Tier II cities with the aim of making this mesmerizing experience available to a broad audience.

     

    Emerge,true to its name,is a platform for upcoming internationalartists to provide invigorating new experiences for the Indian audience. Memorable performers from the past three editions includeJeremy Loops, Dinner and a Suit, and Engine-Earz and UK Producer Asa. The property’s impact will be amplified with a monthly presence pan-India, starting this August. There will be sixmulti-city club tours featuring upcoming artists from across the world and two large format, day-long city festivalsin the coming months till March 2015. Emerge will have upcoming artists and music trends from across the world performing over a period of eight months.  Artist announcements will follow every month.

     

    Vh1 Supersonic, the hottest EDM property on the block, which started off with a bang last December on the sunny sands of Goa, will travel across India in the form of over 100 gigs and concerts with electrifying performances from renowned international and Indian artists. Vh1 Supersonic Arcade is a series of concerts which will be held across the country from September onwards.Vh1 Supersonic ClubNights will see talented national and international DJs perform in clubs across various cities.Vh1 Supersonic Campus 101, created especially for the youth of today will be woven into college festivals across the country. All legs of Vh1 Supersonic will engage EDM lovers with a steady stream of gigs throughout the year and will seamlessly lead into the eagerly awaited main event Vh1 Supersonicin Goa this December.

     

    Music is consumed across a variety of platforms by the evolved Indian, today. To stay at the forefront of this phenomena, Live Viacom18 will engage with music aficionados across its revamped social media platforms. Independent web destinationswill serve as entertainment hubs for each of these genres.

     

    In taking these giant strides, the personal experience of mobile has also been integrated with dedicated applications for EDM fanatics and a mobile platform that will enable the discovery of new music for the discerning.The primary objective of these digital initiatives is to unite like-minded individuals to form a music community.

     

    On the occasion of World Music Day, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. says, “India’s youth population is at an all-time high of 70%. A considerable percentage resides in urban centres. They are exposed to myriad genres and have individualistic and multiple tastes, which often overlap. Bearing this in mind,we have conceptualized and created multiple IPs that experimentwith various music genres and mix sounds for loyalistspan-India. In fact, LIVE Viacom18 will reach outto a wide audience across a number of Indian cities and targetvaried audiencespectrum withdistinctive properties.”

     

    On World Music Day, through 150+ live events across various music genres, LIVE Viacom18 promisesevery weekend to become a musical weekend.

  • Insync celebrates 7 notes of music 7 maestros 7 Indian music genres on World Music Day

    Insync celebrates 7 notes of music 7 maestros 7 Indian music genres on World Music Day

    MUMBAI: Insync – an Indian Music television Channel on 21st June  – World Music day, promises its connoisseurs a day worth a Musical experience, offers a dazzling range of 24hrs concert music by the Maestros of Indian music.

     

    Since 1982, the Fete de la Musique is being celebrated every year in France in the month of June, and thus was born the World Music Day on 21st of June. Insync Committed to participate in this celebration and thereby presents 24 hour non-stop Indian Music concerts commemorating the mark of Indian music on a global platform.

     

    Featuring a never before lineup of Indian Music Maestros; Shivkumar Sharma, Hariprasad Chaurasia, Amjad Ali Khan, Rashid Khan, Ajay Pohankar, Fusion by Vijay Ghate & Group, Anup Jalota all along with other musicians.
     

    Dedicated 24hour world music best performance compilation will commence airing from 7.00 am onwards on 21st June.

     

    Insync would feature Maestros across varied genres; Fusion, Classical, Instrument, Jugalbandi, Ghazal, Sufi, etc. in this 24 hour day long celebration telecast

     

    Dharit Parikh, Head Sales & Marketing:

     

    “Insync has been a torch bearer in the Indian Music industry, standing committed in its objective of providing Live Music experience at a convenience of a TV set, brings the novel thought of providing uninterrupted 24 hour live concert by the Maestros at your home on this World Music day, signifying Indian Music presence with the global event”

     

    Ratish Tagde, Managing Director

     

    Indian Music is well positioned in the international music scenario as a one of the ancient, pure and fundamentally strong music genre. Music across the globe is all about only 7 notes and Insync being the first and the only differentiating Indian music television channel, will celebrate 7 Musical notes on the occasion of world music day by showcasing 7 premium concerts by 7 maestros from 7 Indian Music genres. Please join us in world music celebrations…..

  • 9X Tashan dons a new look

    9X Tashan dons a new look

    MUMBAI: It seems, 9X Media’s musical offerings are leaving no stone unturned to reach out to its target audiences. With 9X Jalwa being revamped recently, it’s time for the Punjabi music channel 9X Tashan to flaunt a brand new ‘tashan’ (style) with a revamped look.

     

    Come 12 June, viewers can feel the music viewing experience with a super cool look emphasising on a large canvas, enhanced audio quality and the sprinkling of chic hues in grey, silver and gold which has been designed by the in-house.

     

    Commenting on the new look 9X Tashan programming head Baljinder S Mahant said: “The new look of 9X Tashan reflects the youthful attitude of the Channel. The colour palate, the pacy graphics and the refurbished audio complement the large canvas, giving the viewer a ‘wow’ experience. Besides the on-air look, we have also introduced a ‘breaking news’ section on the Channel which will update the viewers on all the latest happenings in the Punjabi Music and Entertainment Industry. I am sure that the brand new Tashan of 9X Tashan will resonate well with our viewers.”