ITV

Category: Music and Youth

  • Sony Music & Legacy Recordings sign Steve Vai for multi-album deal

    Sony Music & Legacy Recordings sign Steve Vai for multi-album deal

    MUMBAI: Sony Music Entertainment and Legacy Recordings have signed virtuoso guitarist/composer/producer Steve Vai to a new multi-album agreement, which includes plans to issue two fresh Vai sets in 2015 beginning with the release of Stillness In Motion – Vai Live in L.A. on 7 April, 2015.

     

    Vai’s first release under the new Sony/Legacy agreement will be Stillness In Motion – Vai Live in L.A., a performance recorded 12 October, 2012 at Club Nokia in Los Angeles. Available in 2CD and 2DVD configurations, Stillness In Motion revisits the 49th concert from Vai’s monumental Story of Light World Tour.

     

    Running from 2012 through 2014, The Story of Light World Tour totaled out at 253 engagements (including shows, master classes and concerts with various orchestras) in 52 countries.

     

    In addition to the full Club Nokia performance, the 2DVD configuration of Stillness In Motion includes a bonus disc premiering “The Space Between the Notes (Tour Mischief),” a revelatory video diary comprised of more than three and a half hours of footage, lensed around the world on-stage, off-stage and behind-the-scenes during Vai’s epic Story of Light World Tour.

     

    “To say that this tour was a powerful life experience would be like saying the sun is hot,” writes Steve Vai in his personal liner notes penned for Stillness In Motion.

     

    Following Stillness In Motion, Sony/Legacy will release an album of new Steve Vai material, marking a significant next chapter in the musician’s growing canon.

     

    The new multi-album deal marks an SME homecoming for Vai, who set the gold and platinum standard for rock instrumental music across a series of albums released through Relativity and Epic Records from 1990’s game-changing Passion and Warfare (his 2nd album and 1st major label release) through 2007’s orchestral Sound Theories, Vol. I & II.

     

    Vai will be hosting his second Vai Academy — the ultimate guitar experience — 2-6 August, in beautiful Vail, Colorado, at The Arrabelle at Vail Square. With the theme All About The Guitar set for this year, attendees will spend four days and nights discovering the intricacies of the guitar while enjoying once-in-a-lifetime clinics, workshops and jams from the likes of Vai and his handpicked guest instructors, including special guests Eric Johnson and Sonny Landreth.

  • Universal Music inks deal with Vessel to premiere music videos online

    Universal Music inks deal with Vessel to premiere music videos online

    MUMBAI: Universal Music Group (UMG) and Vessel, an online video service, have inked an agreement to premiere select UMG videos through Vessel for an exclusive time period before making the content available on free, ad-supported services.

     

    Universal Music Group chairman and CEO Lucian Grainge said, “Vessel represents the latest business model innovation for premium short-form content and we’re pleased to extend our industry-leading track record of empowering entrepreneurs who are growing the playing field for new content services. Jason and his team recognize the substantial value of the music videos created by our world class roster of artists and have built a platform that promises fans a first-rate experience while providing artists and labels new ways to increase the monetization of their creative work.”

     

    Vessel CEO and co-founder Jason Kilar added, “We are excited to work with Lucian and everyone at Universal. Their team has a real gift for finding talented new voices and helping them reach a wider audience through new platforms like Vessel. It’s no secret that consumers love music videos. We look forward to giving Universal artists an amazing new home on Vessel.”

     

    The specific artist videos from UMG’s labels that will be featured on Vessel’s paid tier will be revealed in the coming weeks. 

     

    Vessel subscribers receive at least 72 hours of exclusive access to short-form, professionally produced content on mobile devices and the Web for the price of $2.99 a month. During the early access period, videos on Vessel can earn a multiple of 20-times more per-view compared with free, ad-supported online video services.

     

    After the exclusive time period, videos posted on Vessel become available on general ad-supported online services, including Vessel’s free, ad-supported offering.

  • 9XM launches ‘FullToss Bakwass’ to build up World Cup

    9XM launches ‘FullToss Bakwass’ to build up World Cup

    MUMBAI: Music channel 9XM is all set to entertain viewers this cricket season with an array of initiatives and innovative programming. The channel has been airing special shows and initiatives to keep their viewers engrossed for the last few days.

     

    The cricket initiatives include the World cup special ‘Bade-Chote’ show called FullToss Bakwaas, This live action animation show features the characters Bade-Chote with stand-up comics playing different characters inspired by cricketers and some other unique characters often seen at matches.

     

    Commenting on the World Cup special, 9X Media Chief Programming Officer Amar Tidke said, “We at 9XM believe in providing our viewers with music that is well curated and humor that is current and topical. With the whole nation obsessed/fixated on Cricket, we wanted our viewers to have the Cricket experience, but with the 9XM flavor. Hence the channel will also flaunt packaging that is cricket centric and elements that represent the game. We have 9xm Toss-Up, where a coin toss decides the next song from the super-hit playlist and Full Toss Bakwaas our unique offering which integrates our popular characters with the game. We have also repackaged our popular countdown show Top 9 as the 9xm Top 11 World Cup special featuring cricketing themes and songs to match. Just like we love our movies, we love this game, and this is our bit to support our team India!”

     

    9XM will also air 9XM Jugaad with the animated characters Bade Chote, Bheegi Billi and Beetel Nuts featuring cricketing funnies and Chote Ki Kahani where Chote the master entertainer comes up with his selected short stories that promises a fun ride into the witty world of Bade – Chote.

     

    9XM will promote the Cricket World cup programming line-up through a series of initiatives on social media and other digital platforms.

  • 12 years on, ‘Roadies X2’ continues to enjoy strong audience base

    12 years on, ‘Roadies X2’ continues to enjoy strong audience base

    MUMBAI: It’s been more than a decade but the show still stands strong. While one would think that a reality show that provokes its guests non-stop on national television, would be doomed at the outset, MTV Roadies, even in its 12th year has kept its audience glued to their television sets. 

     

    The show continues to rule the genre, thanks to two factors, one, impressive numbers and two, strong audience base available for the programme. 

     

    Just as any other reality show, this one has its own audience (though not as big as one on a GEC), a digital presence, merchandising units and marketing campaigns.

     

    Even after ruling the small screen in the youth space for 11 years, this year too the show has proved its might. Season X2, which hit the television screens with the audition phase on 24 January has already become the number one youth reality and fiction show. 

     

    It had an impressive opening as it clocked around 175 TVTs compared to other shows like Sadda Haq on Channel V with 165 TVTs, Love By Chance on bindass with 128 TVTs and Dare 2 Date on Channel V with 65 TVTs in the week four of TAM TV ratings. The ratings are in CS 15-24 AB in HSM markets. 

    In the sixth week, the show garnered 139 TVTs. 

     

    According to MTV India EVP and business head Aditya Swamy, the franchise has lived happily for 12 seasons and Roadies X2 has ripped the format open. “This season, we went for a complete makeover. From bringing in a new format to new judges to brining in some unexpectedness,” he informs.  

     

    The channel states that the cult show has witnessed a hike of 60 per cent in viewership as compared to the last season. Moreover, its reach increased from 1.1 per cent in episode one to 2.2 per cent.

     

    According to Swamy the major viewership of the show comes from the HSM markets, mostly from Mumbai, Delhi, Punjab, Gujarat, Rajasthan and Uttar Pradesh.

     

    The key highlights for the success of the show, according to Swamy are: Core understanding of its target audience. “We brought in fresh twists to keep the old audience surprised and new audience hooked. We dared to be different by getting in personalities that the youth can easily relate to. From one Bollywood personality to one sportsman and television personality while Rannvijay continues to garner female attention,” he informs. 

     

    Before the launch of the show, the channel continued to build engagement via other mediums as well. It launched a mobile Torrentz app where users can download complete episodes and watch them at their own convenience for free.  

     

    To further up the entertainment quotient for the youth, the channel will be launching Roadies Fantasy League – which for the first time will see a sport-like fantasy team competition for a reality show.

     

    It will also have the Roadies Prediction application – which will have a betting environment where people can bet on outcomes of the show.

     

    MTV will continue doing Audiosodes – Podcasts where people can catch up on what happened in an episode. To top it all, it will come up with a section called Fast Forward on its website which is like a highlights package and has the entire episode crunched in around seven minutes. 

     

    On the digital front, the official Facebook page of Roadies X2 garnered 18,347 likes at the time of filing this report. On Twitter the buzz is strong too with the show’s official page delivering around 64.3 thousand followers. 

     

    This season Hero MotoCorp continues to be the title sponsor and Vivo Smart Phone has come onboard as the associate sponsor along with traditional long term partners like Mountain Dew, Ceat tyres etc. In all, the channel has roped in 12 sponsors this season. 

     

    “The evolution of a show is a big reason for its success. Many thought that Roadies is incomplete without twin hosts Raghu and Rajiv and the new judges won’t be able to pull off the show very well. But the numbers says it all,” says a media planner. 

  • Q3-2015: Saregama reports lower results; television production segment disappoints

    Q3-2015: Saregama reports lower results; television production segment disappoints

    BENGALURU: Indian custodians of music company Saregama Limited (Saregama) reported an 8.9 per cent drop in Total Income from Operations (TIO) in Q3-2015 to Rs 39.21 crore from Rs 43.02 crore in the corresponding year ago quarter (Q3-2014) and a drop of 4.8 per cent from the Rs 41.20 crore reported in the immediate trailing quarter (Q2-2015). PAT for the current quarter (Q3-2015) was 25.5 per cent more at Rs 1.28 crore (3.3 per cent of TIO) than Rs 1.02 crore (2.4 per cent of TIO) in Q2-2014 and fell by 38.5 per cent from the Rs 2.08 crore (5 per cent of TIO) in Q3-2014.

     

    Note: 100,00,000 = 100 lakh =10 million = 1 crore.

     

    In the nine month period ended 31 December, 2014 (9M-2015), Saregama’a TIO fell 1.3 per cent to Rs 122.72 crore from Rs 124.36 crore reported for 9M-2014. PAT for 9M-2015 at Rs 6.73 crore (5.5 per cent of TIO) increased 26 per cent from Rs 5.34 crore (4.3 per cent of TIO) in 9M-2014.

     

     Revenue Streams

     

    The company’s net sales income in Q3-2014 at Rs 14.05 crore (35.8 per cent of TIO) was 8.3 per cent less than the Q2-2015 sales income of Rs 15.33 crore (37.2 per cent of TIO) and was 22.9 per cent lower than the Rs 18.22 crore (42.4 per cent of TIO) in Q3-2014. For 9M-2015, net sales income fell 6.2 per cent to Rs 44.45 crore (36.2 per cent of TIO) from Rs 47.41 crore (38.1 per cent of TIO) in 9M-2014.

     

    License Fee income in Q3-2015 at Rs 26.1 crore (66.7 per cent of TIO) was 1.3 per cent more than the Q2-2015 license fee income of Rs 25.80 crore (62.6 per cent of TIO) and was 6 per cent higher than the Rs 24.67 crore (57.3 per cent of TIO) in Q3-2014. License Fee Income rose 1.8 per cent to Rs 78.06 crore (63.6 per cent of TIO) in 9M-2015 from Rs 76.71 crore (61.7 per cent of TIO) in 9M-2014.

     

    Segment Results:

     

    Two segments’ contribute to Saregama’s revenue – Music and Films and Television serials (TV).

     

    Music

     

    Saregama’s Music segment reported 2.5 per cent rise of operating revenue to Rs 26.60 (67.8 per cent of TIO) in Q3-2015 from Rs 25.96 crore (63 per cent of TIO) in Q2-2015 and increased 1.8 per cent from Rs 26.13 crore (60.7 per cent of TIO) in Q3-2014. For 9M-2015, operating revenue fell 1.5 per cent to Rs 79.44 crore (64.7 per cent of TIO) from Rs 80.68 crore (64.9 per cent of TIO) in 9M-2014.

     

    The segment reported 50.1 per cent increase in operating profit to Rs 9.92 crore in the current quarter from Rs 6.61 crore in the preceding quarter and was 15.8 per cent more than the Rs 8.57 crore in Q3-2014. Operating profit from the music segment increased 9.5 per cent to Rs 28.72 crore from Rs 25.24 crore in 9M-2014.

     

    Films and Television serials (TV)

     

    Operating revenue from the TV segment fell 11.4 per cent in Q3-2015 to Rs 13.15 crore from Rs 15.24 crore (37 per cent of TIO) in Q2-2015 and fell 20 per cent from Rs 16.89 crore (39.3 per cent of TIO) in Q3-2014. In 9M-2015, operating revenue from the TV segment fell 0.9 per cent to Rs 43.28 crore (35.3 per cent of TIO) from Rs 43.68 crore (35.1 per cent of TIO) in 9M-2014.

     

    This segment reported a loss of Rs 0.23 crore in Q3-2015 as compared to the operating profit in Q2-2015 of Rs 0.19 crore and an operating profit of Rs 0.69 crore in Q3-2014. In 9M-2015, TV segment reported operating loss of Rs 0.86 crore against an operating profit of Rs 3.60 crore in 9M-2014.

     

    Let us look at the other numbers reported by Saregama for Q2-2015.

     

    Saregama’s Total Expenditure (TE) in Q3-2015 at Rs 37.57 crore (95.8 per cent of TIO) was 6.8 per cent less than the Rs 40.33 crore (97.9 per cent of TIO) in Q2-2015 and was 9.9 per cent lower than the Rs 41.7 crore (96.9 per cent of TIO) in Q3-2014. For 9M-2015, TE fell 1.9 per cent to Rs 117.06 crore (95.4 per cent of TIO) from Rs 119.37 crore in 9M-2014.

     

    Saregama paid 32.3 per cent lower Royalty Fees at Rs 3.10 crore (7.9 per cent of TIO) in Q3-2015 as compared to the Rs 4.58 crore (11.1 per cent of TIO) in Q2-2015, but was 11.2 per cent less as compared to the Rs 3.49 crore (8.1 per cent of TIO) in Q3-2014. 9M-2015 Royalty Fees paid by the company fell 14.6 per cent to Rs 13.2 crore (10.6 per cent of TIO) from Rs 15.24 crore (12.3 per cent of TIO) in 9M-2014.

     

     Saregama’s cost of production of films, television and portal (Production cost) in Q3-2015 at Rs 13.60 crore (34.7 per cent of TIO) was 5.8 per cent lower than the Rs 14.44 crore (35 per cent of TIO) in Q2-2015 and was 4.4 per cent less than the Rs 14.23 crore (33.1 per cent of TIO) in Q3-2014. 9M-2015 production cost at Rs 41.79 crore (34.1 per cent of TIO) was 12.9 per cent more than the Rs 37.03 crore (29.8 per cent of TIO) in 9M-2014.

  • Channel V’s V Fest now set to treat audiences twice a year

    Channel V’s V Fest now set to treat audiences twice a year

    GOA: Channel V’s flagship live event property “India Fest” is all set to be held twice a year henceforth. Speaking at the event that was held at the Baga Grounds on 13 and 14 February, an official channel spokesperson says, “In the first six months of the year, we will have the live mega event in Goa while during the other six months we will conduct V Fest Tours across the country where winners from the fest in Goa will be taken for the shows that we hope will ignite the rock and pop culture.”

     

    Speaking about how live events will enhance the channel’s offering, the spokesperson adds, “Today’s youth are no longer stuck to the television. Events are an essential part of college life, which no one forgets. As a corporate we decided to offer that to them on a large scale where they could fast track their passion into a career. This helps them focus and believe in what our channel has to offer them.”

     

    Day one of the fest had performances by DJ Suketu, the band Underground Authority as well as singer turned Bollywood actor Ayushmann Khurrana. On the second day Shilpa Rao, Mika Singh and Varun Dhawan entertained audiences. Channel sources placed the day one turnout during the day at 13,000 people turning up while 21,000 turned out at night. Day two had almost double the crowd number, the source claimed.

     

    When queried on the innovations that the channel introduced this year, the official spokesperson informs that, firstly it integrated the fest with television channel. “The channel has created a weekend property, which is a eight episode series called the V Fest Show. The shows include various performances, contests and on ground activity that the fest managed to put up. Two of the episodes have already been aired. The eight episode series will also include a finale show of two and a half hour,” the spokesperson informs.

     

    Secondly, the hosts and anchors for this edition of the fest were all popular faces from the channel’s various shows. This was done to resonate its programming with the crowd. Thirdly it decided to rebrand the name India Fest as V Fest from this edition for better brand recall of the channel. The spokesperson also adds that the channel brought in a big name like Varun Dhawan because they felt he embodies the youth of today quite well.

     

    This edition of the fest had Microsoft as the title sponsor, while the other sponsors on board included Ponds Men and Parle. Maybelline was the grooming partner, while Mufti was the style partner. The event was supported by Star India with Red 93.5 FM as the radio partner. The channel took close to six months to plan for the fest. Brainstorming for next year’s edition will commence by March this year.

     

    On the marketing front, the channel roped in 1000 college ambassadors for the fest in various colleges in India to help build buzz. Besides initiatives in various metros like Mumbai, Delhi and Bangalore, Channel V also undertook zonal marketing programs in cities like Pune where close to 10,000 people turned out for the contests versus a crowd of only 700 to 800 people it managed to garner in previous season. The channel also brandished the fest at airports besides hoardings in metros.

     

    A media planning and buying expert placed the marketing expenses of the channel between the range of Rs 5 – 6 crore across markets. The channel spokesperson claimed it had reduced spending on the marketing front this year by close to five per cent as compared to last year.

     

    When quizzed as to why Channel V decided to convert the fest into a bi-annual event, the official spokesperson says, “We have received 10 million unique impressions on our digital platforms like Facebook, YouTube, Twitter and Instagram. We do not want to lose this traction. We want to offer them something about the fest for the rest of the year through the tours and help maintain the brands offering in colleges from where the target audience of the fest comes in.”

     

    Goa will now be a permanent venue for the V Fest.

  • ENIL to acquire TV Today’s Oye FM

    ENIL to acquire TV Today’s Oye FM

    MUMBAI: Last week, TV Today’s board approved the sale of its Radio segment-Oye FM. On 13 February, TV Today Network Ltd informed BSE that the Company had entered into a non-binding memorandum of understanding with ENIL (Entertainment Network India Limited).

     

    Commenting on the M&A, ENIL managing director and CEO Prashant Panday told Radioandmusic.com, “It fits into ENIL’s expansion plans under Phase III.”

     

    He also confirmed that ENIL will participate in the Phase III auctions. Panday said, “The acquisition is only a piece of the overall expansion strategy. We will continue to participate in Phase III auctions. The maximum limit imposed under Phase III is 56 frequencies.”

     

    After the committee meeting, TV Today Network Ltd had informed BSE that the Committee of senior officials at a meeting held on February 13, 2015, noted that the Company had entered into a non-binding memorandum of understanding with Entertainment Network (India) Limited, in relation to the proposed sale of seven radio stations to Entertainment Network (India) Limited subject to fulfilment of the contractual obligations (which may be agreed between the parties) and receipt of all necessary regulatory approvals including permissions from the Ministry of Information and Broadcasting, Government of India.

     

    Click here to read full report 

  • Q3-2015: ENIL reports 41 per cent higher q-o-q PAT

    Q3-2015: ENIL reports 41 per cent higher q-o-q PAT

    BENGALURU:  Indian private FM player Entertainment Network (India) Limited (ENIL) reported 40.9 per cent higher q-o-q PAT for Q3-2015 at Rs 32.84 crore (28.1 per cent of Total Income from Operations or TIO) as compared to the Rs 23.30 crore (22.4 per cent TIO) and 26.9 per cent more as compared to the Rs 25.88 crore (26.4 per cent of TIO) in the year ago quarter (Q3-2104).

     

    Notes:  (1) 100,00,000 = 100 Lakhs = 10 million = 1 crore

     

    ENIL TIO in Q3-2015 at Rs 116.98 crore was 12.4 per cent more that the Rs 104.03 crore in the immediate trailing quarter and was 19.1per cent more than the Rs 98.21 crore (26.3 per cent of TIO) in Q3-2014.

     

    Let’s look at the other numbers reported by ENIL:

     

    ENIL total expense (TE) in Q3-2015 at Rs 80.53 crore (68.8 per cent of TIO) was almost flat (down 0.4 per cent) as compared to the Rs 80.89 crore (77.8 per cent of TIO) in the previous quarter and was 18.3 per cent more than the Rs 68.38 crore (69.6 per cent of TIO) in Q3-2014.

     

    The company’s production expense (Prod) in Q3-2015 at Rs 4.74 crore (4.1 per cent of TIO) was 5 per cent more than the Q2-2015 Prod cost of  Rs 4.52 crore (4.3 per cent of TIO) and was 7.9 per cent more than the Rs 4.39 crore (4.5 per cent of TIO) in Q3-2014.

     

    ENIL paid 11 per cent higher license fee in Q3-2015 at Rs 5.84 crore (5 per cent of TIO) versus the Rs 5.27 crore (5.1 per cent of TIO) in Q2-2015 and 11.9 per cent more as compared to the Rs 5.22 crore (5.3 per cent of TIO) in the corresponding year ago quarter.

     

    The company’s marketing expense in Q3-2015 at Rs 25.75 crore (22 per cent of TIO) was 8.5 per cent more than the Rs 23.73 crore (22.8 per cent of TIO) in Q2-2015 and a whopping 85.9 per cent more than the Rs 13.85 crore (14.1 per cent of TIO) in Q3-2014.

     

    Employee Benefit Expense (EBE) in Q3-2015 at Rs 21.21 crore (18.1 per cent of TIO) was 5.2 per cent more than the Rs 20.17 crore (19.4 per cent of TIO) in Q2-2015 and was was 14.6 per cent more than the Rs 18.51 crore (18.8 per cent of TIO) in Q3-2014.

     

    Other expense in Q3-2015 reduced 23 per cent to Rs 14.66 crore (12.5 per cent of TIO) from Rs 19.05 crore (18.3 per cent of TIO) in Q2-2015 and was 20.1 per cent lower when compared to the Rs 18.34 crore (18.7 per cent of TIO) in Q3-2014.

     

    “The bull-run in the radio business continues! A near 19 per cent revenue growth, matched by equally strong growth in EBITDA and PAT, is reflective of this. With Phase-3 auctions finally about to kick-off, the bull-run is expected to continue for the next three – five years. Our game plan for Phase-3 is aggressive, yet we are ever mindful of our profitability objectives,” said ENIL managing director and CEO Prashant Panday.

  • Vh1 to air 57 Annual Grammy Awards 2015 live

    Vh1 to air 57 Annual Grammy Awards 2015 live

    MUMBAI: Vh1 is all set to air the biggest night for international music live in India. The channel will air the star-studded 57 Annual Grammy Awards live from STAPLES Centre in Los Angeles, California on 9 February, 2015 at 6: 30 am, with a prime time repeat at 9 PM the same evening.

     

    Leading up to the awards, Vh1 has also organised a special contest enabling a lucky winner (+1) to watch music’s biggest night, live and in person.

     

    Viacom18 EVP and head English Entertainment Ferzad Palia said, “After the successful airing of the prestigious Golden Globe Awards, we take pride in carrying forward the awards fever ever further with the live telecast of the Grammy Awards on Vh1. We believe in airing only the best music and international lifestyle content for our viewers and are delighted to present yet another grand edition of the biggest music night in the world.”

     

    The 57 edition of this musical extravaganza will witness rapper LL Cool J as a host for the evening for the fourth time in a row. This year’s evening will showcase mesmerising performances by music legends. The eclectic line-up comprises artistes such as seven-time Grammy winner Madonna, hard rock veteran AC/DC, pop star Ariana Grande, country rocker Eric Church, and singer/songwriter Ed Sheeran. This year’s edition of the awards marks the debut performance of highly-nominated artist Sam Smith.

     

    Beyonce, Sam Smith and Pharrell Williams leads the race this year with six nominations each, followed by Beck, Eric Church, Tom Coyne, Drake, Gordon Goodwin, Jay-Z, Miranda Lambert, Sia, Usher, Jack White and Iggy Azalea with four nominations each. The edition of the awards has introduced two new award categories; namely, Best American Roots Performance and Best Roots Gospel Album.

  • Sony Music launches second YouTube channel for kids

    Sony Music launches second YouTube channel for kids

    MUMBAI: Sony Music has launched its second YouTube channel for kids called D’Art of Science featuring Deepak Pathania, India’s very own Steve Spangler.

     

    Known for his magical videos that artistically blend fun and innovation with science, Pathania, through this channel aims to inspire and educate kids with entertaining science presentations backed by simple scientific explanations. 

     

    The channel will continue to showcase his creative journey driven by science and logic with the new videos being uploaded every weekend.

     

    Pathania said, “I’m really excited on the launch of my virtual world of science for kids. This will not only give kids an all access to an avalanche of videos but also a place where they can learn cool science tricks, and experience the magic of science in their daily lives. Eventually this alternate method of learning will reflect positively in their education.”

     

    Sony Music Kids head Anjana Devraj added, “We are happy to expand our kids’ portfolio with Deepak Pathania’s creative and educational videos based on scientific experiments. Last month we had launched India’s first YT channel for kids – MadStuffWithRob in partnership with YouTube, which has received an amazing response. We are sure that D’Art of Science will also become a massive hit and become the most watched kids Science channel across all media.”

     

    D’Art of Science on YouTube will have interactive videos across genres including fun science, school science, innovation, science DIY’s and toys based on science.