ITV

Category: Music and Youth

  • Bindass to launch web series titled ‘Girl in the City’ on 28 April

    Bindass to launch web series titled ‘Girl in the City’ on 28 April

    MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

    The web series will launch on 28 April 2016.

    bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

    “bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

    Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

    Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.

     

  • Bindass to launch web series titled ‘Girl in the City’ on 28 April

    Bindass to launch web series titled ‘Girl in the City’ on 28 April

    MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

    The web series will launch on 28 April 2016.

    bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

    “bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

    Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

    Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Revisit Disney India’s ‘Beauty and the Beast’ with season II

    Revisit Disney India’s ‘Beauty and the Beast’ with season II

    MUMBAI: With a successful season one, Disney India is all geared up to please audiences with season II of the timeless classic Beauty and the Beast. Developed locally in India, the new season will be back in the summer. The second edition of the show will retain the original script and the memorable music of the original Broadway show. Season II will run in Mumbai through May followed by Delhi in June.

     

    Beauty and the Beast season II promises to be the most immersive Broadway scale show. Globally, in most of the markets, Beauty and the Beast is a traveling show, but for India, unlike any other country, Disney decided to produce it locally at a scale and grandeur bigger than the original show. The format and staging of the show is exactly the same as that of the first season. With more than 100 local performers, the musical show will preserve the eminent names involved in the Indian production.

     

    Led by Disney India’s Live Entertainment show director and creative head Vikranth Pawar, the musical score for the Beauty and the Beast season II will be created by Lesle Lewis and Terence Lewis will be in-charge of the choreography. The extravagant set will be designed by Varsha Jain, the costumes will be designed by Gavin Miguel, while Pallavi Devika will take the audiences back in time and place with her hair and makeup skills. Suzanne D’mello has been roped in as the vocal trainer.

     

    Commenting on Beauty and the Beast season II, Disney India MD Siddharth Roy Kapur said, “Given the response received for season I, we are now bringing season II to Mumbai and Delhi because of popular demand the musical generated in both markets. The first season of the show last year, was an experiment in introducing a large scale Broadway-style musical to the country and it met with huge success. We are thrilled to have pioneered a new genre in live entertainment in India and to have been able to provide our audiences with the quality of entertainment experiences they deserve.”

     

    To bring alive the story, the company had chosen a stadium and not a conventional auditorium for the first season. In Mumbai, like last year, Beauty and the Beast season II will be performed at the Dome@NSCI SVP Stadium starting from 6 May extending to 15 May 2016. In Delhi also, the performance will be held at last year’s venue – the Thyagaraj Sports Complex.  Each of these venues can accommodate about 2500 people per show.

     

    The total ticketing revenue from Mumbai will count to approx. Rs. 77 lakhs with 2000 seats being sold out in the range of Rs-1500- 7500.

     

    Shedding some light on the new genre that Disney has experimented with ESP Properties national director Vinit Karnik said, “Theatre is a popular format globally. From an Indian perspective it is good to see Broadway shows here. Initially the issue was the infrastructure, but now both the infrastructure and the audience have matured. With the new age infrastructure, the viewers get a good experience”.

     

    Disney is in talks with multiple potential partners for this season. “There were many brands who reached out to us during and post season one who were keen to partner. We hope to engage with like-minded partners for this season too”, informed Kapur.

     

    Through the second season, Disney India plans to spread the magic of the show to kids and families who have the inclination and the ability to enjoy experiences of this kind. The company hopes to bring back audiences that loved the first edition of the show and would like to watch it again, and of course draw in audiences that missed out the first time around due to completely sold-out shows.

     

    Disney India has planned a specific targeted marketing approach on mass media through OOH, print, TV and digital. Direct marketing communications will be focused on reaching out to those who have experienced Beauty and the Beast in the previous season. The company believes that it is the audience’s’ word of mouth in the last season that promoted the show in a big way.

     

    “We are hopeful that the same will be the case this time too. Our experiment in bringing audiences a new genre of entertainment worked wonderfully well last year and we are hoping for the same response this time round as well,” said Kapur.

     

    The tickets of the shows are available on BookMyShow.

  • Revisit Disney India’s ‘Beauty and the Beast’ with season II

    Revisit Disney India’s ‘Beauty and the Beast’ with season II

    MUMBAI: With a successful season one, Disney India is all geared up to please audiences with season II of the timeless classic Beauty and the Beast. Developed locally in India, the new season will be back in the summer. The second edition of the show will retain the original script and the memorable music of the original Broadway show. Season II will run in Mumbai through May followed by Delhi in June.

     

    Beauty and the Beast season II promises to be the most immersive Broadway scale show. Globally, in most of the markets, Beauty and the Beast is a traveling show, but for India, unlike any other country, Disney decided to produce it locally at a scale and grandeur bigger than the original show. The format and staging of the show is exactly the same as that of the first season. With more than 100 local performers, the musical show will preserve the eminent names involved in the Indian production.

     

    Led by Disney India’s Live Entertainment show director and creative head Vikranth Pawar, the musical score for the Beauty and the Beast season II will be created by Lesle Lewis and Terence Lewis will be in-charge of the choreography. The extravagant set will be designed by Varsha Jain, the costumes will be designed by Gavin Miguel, while Pallavi Devika will take the audiences back in time and place with her hair and makeup skills. Suzanne D’mello has been roped in as the vocal trainer.

     

    Commenting on Beauty and the Beast season II, Disney India MD Siddharth Roy Kapur said, “Given the response received for season I, we are now bringing season II to Mumbai and Delhi because of popular demand the musical generated in both markets. The first season of the show last year, was an experiment in introducing a large scale Broadway-style musical to the country and it met with huge success. We are thrilled to have pioneered a new genre in live entertainment in India and to have been able to provide our audiences with the quality of entertainment experiences they deserve.”

     

    To bring alive the story, the company had chosen a stadium and not a conventional auditorium for the first season. In Mumbai, like last year, Beauty and the Beast season II will be performed at the Dome@NSCI SVP Stadium starting from 6 May extending to 15 May 2016. In Delhi also, the performance will be held at last year’s venue – the Thyagaraj Sports Complex.  Each of these venues can accommodate about 2500 people per show.

     

    The total ticketing revenue from Mumbai will count to approx. Rs. 77 lakhs with 2000 seats being sold out in the range of Rs-1500- 7500.

     

    Shedding some light on the new genre that Disney has experimented with ESP Properties national director Vinit Karnik said, “Theatre is a popular format globally. From an Indian perspective it is good to see Broadway shows here. Initially the issue was the infrastructure, but now both the infrastructure and the audience have matured. With the new age infrastructure, the viewers get a good experience”.

     

    Disney is in talks with multiple potential partners for this season. “There were many brands who reached out to us during and post season one who were keen to partner. We hope to engage with like-minded partners for this season too”, informed Kapur.

     

    Through the second season, Disney India plans to spread the magic of the show to kids and families who have the inclination and the ability to enjoy experiences of this kind. The company hopes to bring back audiences that loved the first edition of the show and would like to watch it again, and of course draw in audiences that missed out the first time around due to completely sold-out shows.

     

    Disney India has planned a specific targeted marketing approach on mass media through OOH, print, TV and digital. Direct marketing communications will be focused on reaching out to those who have experienced Beauty and the Beast in the previous season. The company believes that it is the audience’s’ word of mouth in the last season that promoted the show in a big way.

     

    “We are hopeful that the same will be the case this time too. Our experiment in bringing audiences a new genre of entertainment worked wonderfully well last year and we are hoping for the same response this time round as well,” said Kapur.

     

    The tickets of the shows are available on BookMyShow.

  • Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    MUMBAI: Channel V’s new fiction show Ishq Unplugged launched this week on 7 March at 7:30 pm. The show has a unique setting; backdrop of a singing competition called ‘India’s Star Duo’. Unlike other fiction shows which rely mostly on heavy drama this show will have a perfect mix of singing, romance and drama to keep the youth hooked on. The main leads for the show are not just good actors but talented singers as well. The main leads Mandy played by Mohit Gaur and Antara enacted by Shruti Prakash portray singing hopefuls. The romance between two completely opposite characters plays out on the backdrop of the reality show which they want to win for their own reasons. The show airs every Monday to Friday at 7.30 pm.

    To let the viewer’s experience the essence of the show, Channel V organized an on ground activation – ‘Live Karaoke Session’ with the show leads at a famous coffee shop in Versova, Mumbai. The participants had the opportunity to sing and have fun with the stars and also win some exciting goodies while they were at it. The Karaoke activity has also been activated for 5 days across select coffee shops in Mumbai & Delhi.Kick-starting the activity on the 11th March 2016, the lead cast swayed the audience with a live musical performance on the title track of Ishq Unplugged. Joining in the gusto of karaoke session, the audiences crooned a few notes as well.

    Speaking on the Karaoke session activity, Mohit Gaur commented to say, “Ishq Unplugged is a show that brings together an unlikely singing pair who are from completely different worlds. It a show that is a mix of singing and a great storyline that fans will love! I love interacting with the public and Karaoke was a great way to meet them. The Karaoke activity was a fun experiment from the start and hope for many more such ways to meet the audience face to face”

    Shruti Prakash, the female lead of Ishq Unplugged shared saying, “The Karaoke session with the fans was truly a memorable experience. Ishq Unplugged seeks to showcase great singing within an exciting storyline. I was glad at receiving positive reviews about the show from our avid fans”

    The live karaoke session was abuzz with excitement as fans got to perform along with the Ishq Unplugged duo. The title song brought in a number of people to participate to try their best rendition of the song whilst Mohit and Shruti stood beside them clapping with encouragement!

    In addition to the show, Channel V’s dance fiction show D4 –  Get Up And Dance (Mon-Fri 7PM), SaddaHaq – Season 2 (Mon-Sat 6:30pm), Teen crime show ‘Gumrah’: End of Innocence (Sunday 7pm) and action-packed romantic drama showcasing two lifetimes Mastaangi (Mon–Sat 6pm) continue to be on air. All the new and current shows are available anytime on hotstar.

  • Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    MUMBAI: Channel V’s new fiction show Ishq Unplugged launched this week on 7 March at 7:30 pm. The show has a unique setting; backdrop of a singing competition called ‘India’s Star Duo’. Unlike other fiction shows which rely mostly on heavy drama this show will have a perfect mix of singing, romance and drama to keep the youth hooked on. The main leads for the show are not just good actors but talented singers as well. The main leads Mandy played by Mohit Gaur and Antara enacted by Shruti Prakash portray singing hopefuls. The romance between two completely opposite characters plays out on the backdrop of the reality show which they want to win for their own reasons. The show airs every Monday to Friday at 7.30 pm.

    To let the viewer’s experience the essence of the show, Channel V organized an on ground activation – ‘Live Karaoke Session’ with the show leads at a famous coffee shop in Versova, Mumbai. The participants had the opportunity to sing and have fun with the stars and also win some exciting goodies while they were at it. The Karaoke activity has also been activated for 5 days across select coffee shops in Mumbai & Delhi.Kick-starting the activity on the 11th March 2016, the lead cast swayed the audience with a live musical performance on the title track of Ishq Unplugged. Joining in the gusto of karaoke session, the audiences crooned a few notes as well.

    Speaking on the Karaoke session activity, Mohit Gaur commented to say, “Ishq Unplugged is a show that brings together an unlikely singing pair who are from completely different worlds. It a show that is a mix of singing and a great storyline that fans will love! I love interacting with the public and Karaoke was a great way to meet them. The Karaoke activity was a fun experiment from the start and hope for many more such ways to meet the audience face to face”

    Shruti Prakash, the female lead of Ishq Unplugged shared saying, “The Karaoke session with the fans was truly a memorable experience. Ishq Unplugged seeks to showcase great singing within an exciting storyline. I was glad at receiving positive reviews about the show from our avid fans”

    The live karaoke session was abuzz with excitement as fans got to perform along with the Ishq Unplugged duo. The title song brought in a number of people to participate to try their best rendition of the song whilst Mohit and Shruti stood beside them clapping with encouragement!

    In addition to the show, Channel V’s dance fiction show D4 –  Get Up And Dance (Mon-Fri 7PM), SaddaHaq – Season 2 (Mon-Sat 6:30pm), Teen crime show ‘Gumrah’: End of Innocence (Sunday 7pm) and action-packed romantic drama showcasing two lifetimes Mastaangi (Mon–Sat 6pm) continue to be on air. All the new and current shows are available anytime on hotstar.

  • Viacom18 surprised its female employees with cupcakes on Women’s Day

    Viacom18 surprised its female employees with cupcakes on Women’s Day

    MUMBAI: On International Women’s day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

    Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

    Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!

  • Viacom18 surprised its female employees with cupcakes on Women’s Day

    Viacom18 surprised its female employees with cupcakes on Women’s Day

    MUMBAI: On International Women’s day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

    Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

    Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!