Category: Music and Youth

9XO Emoji Life launched; provides international news via emoticons

MUMBAI: 9XO, the international music channel by 9X Media, has created a unique programming segment on its channel called 9XO Emoji Life. This short format show will capture the latest buzz in International celebrity news and present it in the language used by the millenials.

The show will air all day long starting 15 April 2016.

Commenting on the initiative, 9XO programming head Clyde D’Souza said,”9XO has always prided itself on helping millenials discover great music in the language they speak. Whether its Facebook reactions or Whatsapping our friends we all use Emojis to express a range of emotions. Emoji Life will bring you the hottest news of the week emoji style.”

April 18, 2016
9XO Emoji Life launched; provides international news via emoticons

MUMBAI: 9XO, the international music channel by 9X Media, has created a unique programming segment on its channel called 9XO Emoji Life. This short format show will capture the latest buzz in International celebrity news and present it in the language used by the millenials.

The show will air all day long starting 15 April 2016.

Commenting on the initiative, 9XO programming head Clyde D’Souza said,”9XO has always prided itself on helping millenials discover great music in the language they speak. Whether its Facebook reactions or Whatsapping our friends we all use Emojis to express a range of emotions. Emoji Life will bring you the hottest news of the week emoji style.”

April 18, 2016
Britain’s Got Talent season 10 back for its viewers from 17 April

MUMBAI: This summer, Vh1 is all set to telecast the all-new season of Britain’s Got Talent.After nine successful discoveries of talent, the show returns with its 10th season to showcase extraordinary performances and acts by hopefuls across Britain. The new season of Britain’s Got Talent is all set to premiere the first 2 episodes in India on 17 April at 8 pm.

Season 10 returns with its beloved judges Amanda Holden, Alesha Dixon, David Williams and ofcourse, Simon Cowell setting the bar to discover the hidden talent of Britain. Also, crowd favorites Ant and Dec shall be hosting the season again this year.
Commenting on the new season’s premiere, Viacom 18 EVP and Head English and youth entertainment Ferzad Palia said, “Britain’s Got Talent has received extraordinary acclaim from its Indian viewers in the previous seasons and we are delighted to have brought it back on popular demand. This show not only serves as a medium of amazement but, also inspires the people to aspire and work towards their dreams because of the immense talent that is showcased.”

In the past, the show has discovered hidden, talented gems from Britain including the likes of Susan Boyle, the glorious boy band Collabro, the talented Jules O’Dwyer and her dog Matisse, to name a few. This year, the show returns with the concept of the “Golden Buzzer” – a veto power given to each of the judges as well as the hosts once every season in order to send a performer directly to the semi-finals based on their talents!

This year Vh1 aims to promote the show via talent in & around us! The show will be promoted in over 30 leading on-ground hangouts like Jonny Rockets, X-treme Sports Bars & Gold’s Gyms across 5 cities in India. These outlets have are handpicked locations leading the talent march in the country showcasing talent – from theatre venues like Prithvi theatre in Mumbai, to hangout venues like Blue Frog that host both open mics& karaoke nights. Vh1 will also re-brand a few of these open mic/karaoke nights into special “Britain’s got talent” nights. Over and above this, the show will also be promoted across 20 top colleges across 3 cities

April 14, 2016
Britain’s Got Talent season 10 back for its viewers from 17 April

MUMBAI: This summer, Vh1 is all set to telecast the all-new season of Britain’s Got Talent.After nine successful discoveries of talent, the show returns with its 10th season to showcase extraordinary performances and acts by hopefuls across Britain. The new season of Britain’s Got Talent is all set to premiere the first 2 episodes in India on 17 April at 8 pm.

Season 10 returns with its beloved judges Amanda Holden, Alesha Dixon, David Williams and ofcourse, Simon Cowell setting the bar to discover the hidden talent of Britain. Also, crowd favorites Ant and Dec shall be hosting the season again this year.
Commenting on the new season’s premiere, Viacom 18 EVP and Head English and youth entertainment Ferzad Palia said, “Britain’s Got Talent has received extraordinary acclaim from its Indian viewers in the previous seasons and we are delighted to have brought it back on popular demand. This show not only serves as a medium of amazement but, also inspires the people to aspire and work towards their dreams because of the immense talent that is showcased.”

In the past, the show has discovered hidden, talented gems from Britain including the likes of Susan Boyle, the glorious boy band Collabro, the talented Jules O’Dwyer and her dog Matisse, to name a few. This year, the show returns with the concept of the “Golden Buzzer” – a veto power given to each of the judges as well as the hosts once every season in order to send a performer directly to the semi-finals based on their talents!

This year Vh1 aims to promote the show via talent in & around us! The show will be promoted in over 30 leading on-ground hangouts like Jonny Rockets, X-treme Sports Bars & Gold’s Gyms across 5 cities in India. These outlets have are handpicked locations leading the talent march in the country showcasing talent – from theatre venues like Prithvi theatre in Mumbai, to hangout venues like Blue Frog that host both open mics& karaoke nights. Vh1 will also re-brand a few of these open mic/karaoke nights into special “Britain’s got talent” nights. Over and above this, the show will also be promoted across 20 top colleges across 3 cities

April 14, 2016
ShopClues’ exclusive launch of Sunday Flea Market on 9XM

MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”

April 13, 2016
ShopClues’ exclusive launch of Sunday Flea Market on 9XM

MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”

April 13, 2016
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

April 13, 2016
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

April 13, 2016
MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked. The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

April 5, 2016
MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked. The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

April 5, 2016