MUMBAI: Star India’s youth destination Channel V will be revamped as a youth music brand. The shows which are currently on air will continue till end of June.
“Channel V will be revamped as a youth focused music brand effective July 1,” said a Star India spokesperson.
Currently, the channel hosts an array of shows like Sadda Haq, D4- Get Up and Dance, Mastaangi, Ishq Unplugged, etc.
Await further details
MUMBAI: Star India’s youth destination Channel V will be revamped as a youth music brand. The shows which are currently on air will continue till end of June.
“Channel V will be revamped as a youth focused music brand effective July 1,” said a Star India spokesperson.
Currently, the channel hosts an array of shows like Sadda Haq, D4- Get Up and Dance, Mastaangi, Ishq Unplugged, etc.
Await further details
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC will help brands create intellectual properties and will narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.
ABC will be headed by 9X Media VP of ad sales Uday Thareja. Thareja will continue to report to Pawan Jailkhani.
Commenting on the initiative, 9X Media Pvt. Ltd. chief revenue officer Jailkhani said, “In the recent past, we have been successful in creating branded content shows such as #Asktrack and The Sunday Flea Market. Both these shows received an overwhelming response from the consumers. We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business.”
“Marketers are looking at providing consumers a unique experience and better entertainment options while promoting their brands. They are investing in the creation of innovative brand properties with better shelf lives. We are confident that Audience – Brand Connect will be beneficial to the advertisers and also keep our viewers entertained with innovative programming,” he further added.
The property will offer branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. It will also include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.
ABC will also take into consideration data and brand analytics while creating branded content shows. The consumer behavior through the network’s digital base will also be considered while strategizing on brand solution requirements for the clients.
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC will help brands create intellectual properties and will narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.
ABC will be headed by 9X Media VP of ad sales Uday Thareja. Thareja will continue to report to Pawan Jailkhani.
Commenting on the initiative, 9X Media Pvt. Ltd. chief revenue officer Jailkhani said, “In the recent past, we have been successful in creating branded content shows such as #Asktrack and The Sunday Flea Market. Both these shows received an overwhelming response from the consumers. We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business.”
“Marketers are looking at providing consumers a unique experience and better entertainment options while promoting their brands. They are investing in the creation of innovative brand properties with better shelf lives. We are confident that Audience – Brand Connect will be beneficial to the advertisers and also keep our viewers entertained with innovative programming,” he further added.
The property will offer branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. It will also include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.
ABC will also take into consideration data and brand analytics while creating branded content shows. The consumer behavior through the network’s digital base will also be considered while strategizing on brand solution requirements for the clients.
MUMBAI: Today’s generation is considered to be full of zest, zing and vim. The youth have their own unique odds which would be irritating to older people but which generation has not manifested such behaviors in the past? The young on-the-go audience is constantly connected to each other and has easy access to the world with information at its finger-tips. This generation’s interests are not one, but many wherein it seamlessly transcends online and offline versions of self. This generation doesn’t believe in discriminating through race, religion, or gender. It firmly believes that with these values, it will be able to build a better India in the future. The youth is dynamic, but not impulsive; is complex, but not chaotic, reveals MTV Youth Marketing Forum.
MTV is back with the 10th edition of its research titled ‘The Many Me Project’ stressing on what content is consumed and what is published. The survey covered 11,000 young people in the age group of 13 to 25 across 50 plus cities and has reached out to NCCS A, B and C across the age bracket of 13-25 years to increase the robustness of the research. For the 6 month long interactive survey, the qualitative part of the study was conducted in association with Third Eye Research whereas the quantitative segments were handled by Juxt Smart Mandate.
The investigation was done by undertaking key initiatives the like selfie project, digital shadowing and by studying peerscope and ethnographies of the youth. The data discloses youth to be multi-dimensional, open minded, brave, witty, inspired, mindful, fun, a sum of many me’s.
“We have not tortured data”, says Viacom18 head of youth and English entertainment Ferzad Palia in jest. “This data is an eye-opener for all of us. This young generation is not the era of ‘jugaadus’, but they are smart-thinkers and are not looking for shortcuts. The youth wants to strategically work smart and hard. Through this data many important insights will be presenting at the forum which are sure to change the way marketers view the youth of India today”, he further adds.
A question always arises that where does the youth consume new content from? The youth are discerning about content but not about where they watch it. The study reveals that TV still remains a go to for Indian youth and they’ll not go anywhere other than TV to consume good content. Each device has its benefits and disadvantages and the sources for discovery and consumption may differ. 36 per cent of the youth watch shows only on TV, while 18 per cent watch shows only online. The study shows that young audiences first discover a new show on TV and then watch it online.
The study shows how the role of technology has changed for multi-taskers with 32 per cent people having the opinion that they have more choices now as compared to 16 per cent in 2014.
Speaking about the MTV Youth Marketing Forum 2016, Viacom 18 group CEO Sudhanshu Vats says, “As a content powerhouse, it is mandatory for us to understand the pulse of our audience. Hence, MTV’s constant endeavor to understand its primary target audience – the youth, what they are up to and how they feel about various aspects of life – is extremely crucial. For the last 10 years, MTV has been working incessantly to understand every nuance of each interaction young people have amongst themselves and their media consumption habits. It is these patterns of consumption and interaction which then form the basis of everything we do at MTV. The headline study for this year – ‘MTV Many Me Project’ – has thrown up some fascinating insights into the lives and minds of this absolutely dynamic demographic. I am positive that every single person who has been a part of the MTV Youth Marketing Forum 2016 will now be able to decode the ever-changing youth of India much better!”
Youth also considers entertainment as enrichment and resonatee that good content always has that hangover effect wherein it urges them to think, share, create and comment. Entertainment and content are not about just filling gaps of time between doing other things, reveals the data. On the one hand, 50 per cent of the young people in the age group of 13 to 17 years and 63 per cent between 18 to 25 years think that they learn a lot about coping with tricky situations through the characters and storylines of their favourite shows.
The report also reveals how 81 per cent of the youth aspire for eventually becoming self-employed, while 17 per cent of them think of working for a stable organization. The new high is becoming self-employed rather than just doing a job.
“The MTV Youth Marketing Forum is our flagship insights series and the idea was to make it as experiential for the attendees as possible. So we thought why not we actually create a teenager’s room? And what better way for you (the audience) to do it than being a part of it? So you are the prop and he (the teenager) is the protagonist. Every element in the room reflects his passion – stuff that he listens to, stuff he plays with, brands he flaunts, etc. It’s not 3D but a 4D stage because you can actually see a live protagonist, a specific boy, who was recruited (we actually did screenings and auditions) only for this activity”, adds Viacom 18 youth cluster head marketing, media and insights Sumeli Chatterjee
“No other brand does this kind of a research like us. We want to stay ahead of the curve. These insights will be shared across and will help advertisers. 2016 was a more pronounced year than 2014 and had many complexities than we ever thought”, she further adds.
Palia voices that the study will help the channel and its business partners in building a strong connect with the young audience.
MUMBAI: Today’s generation is considered to be full of zest, zing and vim. The youth have their own unique odds which would be irritating to older people but which generation has not manifested such behaviors in the past? The young on-the-go audience is constantly connected to each other and has easy access to the world with information at its finger-tips. This generation’s interests are not one, but many wherein it seamlessly transcends online and offline versions of self. This generation doesn’t believe in discriminating through race, religion, or gender. It firmly believes that with these values, it will be able to build a better India in the future. The youth is dynamic, but not impulsive; is complex, but not chaotic, reveals MTV Youth Marketing Forum.
MTV is back with the 10th edition of its research titled ‘The Many Me Project’ stressing on what content is consumed and what is published. The survey covered 11,000 young people in the age group of 13 to 25 across 50 plus cities and has reached out to NCCS A, B and C across the age bracket of 13-25 years to increase the robustness of the research. For the 6 month long interactive survey, the qualitative part of the study was conducted in association with Third Eye Research whereas the quantitative segments were handled by Juxt Smart Mandate.
The investigation was done by undertaking key initiatives the like selfie project, digital shadowing and by studying peerscope and ethnographies of the youth. The data discloses youth to be multi-dimensional, open minded, brave, witty, inspired, mindful, fun, a sum of many me’s.
“We have not tortured data”, says Viacom18 head of youth and English entertainment Ferzad Palia in jest. “This data is an eye-opener for all of us. This young generation is not the era of ‘jugaadus’, but they are smart-thinkers and are not looking for shortcuts. The youth wants to strategically work smart and hard. Through this data many important insights will be presenting at the forum which are sure to change the way marketers view the youth of India today”, he further adds.
A question always arises that where does the youth consume new content from? The youth are discerning about content but not about where they watch it. The study reveals that TV still remains a go to for Indian youth and they’ll not go anywhere other than TV to consume good content. Each device has its benefits and disadvantages and the sources for discovery and consumption may differ. 36 per cent of the youth watch shows only on TV, while 18 per cent watch shows only online. The study shows that young audiences first discover a new show on TV and then watch it online.
The study shows how the role of technology has changed for multi-taskers with 32 per cent people having the opinion that they have more choices now as compared to 16 per cent in 2014.
Speaking about the MTV Youth Marketing Forum 2016, Viacom 18 group CEO Sudhanshu Vats says, “As a content powerhouse, it is mandatory for us to understand the pulse of our audience. Hence, MTV’s constant endeavor to understand its primary target audience – the youth, what they are up to and how they feel about various aspects of life – is extremely crucial. For the last 10 years, MTV has been working incessantly to understand every nuance of each interaction young people have amongst themselves and their media consumption habits. It is these patterns of consumption and interaction which then form the basis of everything we do at MTV. The headline study for this year – ‘MTV Many Me Project’ – has thrown up some fascinating insights into the lives and minds of this absolutely dynamic demographic. I am positive that every single person who has been a part of the MTV Youth Marketing Forum 2016 will now be able to decode the ever-changing youth of India much better!”
Youth also considers entertainment as enrichment and resonatee that good content always has that hangover effect wherein it urges them to think, share, create and comment. Entertainment and content are not about just filling gaps of time between doing other things, reveals the data. On the one hand, 50 per cent of the young people in the age group of 13 to 17 years and 63 per cent between 18 to 25 years think that they learn a lot about coping with tricky situations through the characters and storylines of their favourite shows.
The report also reveals how 81 per cent of the youth aspire for eventually becoming self-employed, while 17 per cent of them think of working for a stable organization. The new high is becoming self-employed rather than just doing a job.
“The MTV Youth Marketing Forum is our flagship insights series and the idea was to make it as experiential for the attendees as possible. So we thought why not we actually create a teenager’s room? And what better way for you (the audience) to do it than being a part of it? So you are the prop and he (the teenager) is the protagonist. Every element in the room reflects his passion – stuff that he listens to, stuff he plays with, brands he flaunts, etc. It’s not 3D but a 4D stage because you can actually see a live protagonist, a specific boy, who was recruited (we actually did screenings and auditions) only for this activity”, adds Viacom 18 youth cluster head marketing, media and insights Sumeli Chatterjee
“No other brand does this kind of a research like us. We want to stay ahead of the curve. These insights will be shared across and will help advertisers. 2016 was a more pronounced year than 2014 and had many complexities than we ever thought”, she further adds.
Palia voices that the study will help the channel and its business partners in building a strong connect with the young audience.
MUMBAI: The fiction show which launched on 7 March on Channel V this year, promises to be the most unique and interesting concept for the youth who are always mesmerized by the glamour of singing reality shows. The new show aptly titled Ishq Unplugged is a love story between two contestants of a singing reality show. The romance between two completely opposite characters plays out on the backdrop of the singing reality show which they want to win for their own reasons.
Mandy and Antara, the two main leads of the show have definitely stolen the hearts of the youth by their phenomenal singing talent in the show. They continue to do so by the introduction of their new video which went on air on 25 April 2016. The new look of this tune is not only just the title track but also seems to be the new anthem for the young audience.
Since Ishq Unplugged is a music based show, to encapsulate the essence of the show, the music video is created to describe the journey and anxiety of the protagonists in the show, namely Mandy and Antara. Fancy outdoor locations, quirky looks, funky dressing and the incredible band playing are indeed a few more highlights of the track.
Having Mandy and Antara come from very diverse backgrounds and having entirely opposite personalities makes it interesting to see them sing and perform together; turn out of which is a beautiful music video. It shows their love-hate relationship very evidently. All we need to wait and see now is if this new amalgamation of the two leads mount to something more than just co-singing with each other?
Ishq Unplugged airs from Monday to Friday at 7:30pm only on Channel V.
The show is also available on hotstar and the music video is available on the link below:
http://www.hotstar.com/tv/ishq-unplugged/ishq-unplugged-title-track/1000091759
MUMBAI: The fiction show which launched on 7 March on Channel V this year, promises to be the most unique and interesting concept for the youth who are always mesmerized by the glamour of singing reality shows. The new show aptly titled Ishq Unplugged is a love story between two contestants of a singing reality show. The romance between two completely opposite characters plays out on the backdrop of the singing reality show which they want to win for their own reasons.
Mandy and Antara, the two main leads of the show have definitely stolen the hearts of the youth by their phenomenal singing talent in the show. They continue to do so by the introduction of their new video which went on air on 25 April 2016. The new look of this tune is not only just the title track but also seems to be the new anthem for the young audience.
Since Ishq Unplugged is a music based show, to encapsulate the essence of the show, the music video is created to describe the journey and anxiety of the protagonists in the show, namely Mandy and Antara. Fancy outdoor locations, quirky looks, funky dressing and the incredible band playing are indeed a few more highlights of the track.
Having Mandy and Antara come from very diverse backgrounds and having entirely opposite personalities makes it interesting to see them sing and perform together; turn out of which is a beautiful music video. It shows their love-hate relationship very evidently. All we need to wait and see now is if this new amalgamation of the two leads mount to something more than just co-singing with each other?
Ishq Unplugged airs from Monday to Friday at 7:30pm only on Channel V.
The show is also available on hotstar and the music video is available on the link below:
http://www.hotstar.com/tv/ishq-unplugged/ishq-unplugged-title-track/1000091759
MUMBAI: The PALM Expo has consistently evolved in tandem with the dynamic growth and expansion ofthe pro sound and light market, and as always, the expo will present limitless opportunities for business, brand building, distribution and promotion of technology.
PALM Expo is India’s premier B2B exhibition for stage sound & light, DJ gear, AV install and music production. Summer is already on a roll and temperatures are set to soar even higher at the expothis year, courtesy the spurt in brands present on the floor.
In 2015, the expo covered a total of 21,000 sqmand boasted of 25,000+ visitors– an indication of the growth of the pro-audio market in India, which has over the years emerged as a key region in the global pro-audio scene.The 2015 edition of the expo saw 40 new exhibitors, and this year the expo is scaling a new highwith the latest products on display from 35 first time exhibitors at the show, in addition to the “PALM Expo loyalists” down the years.
This will be a great show for product buyersas more than 500 major pro audio brands display an endless slew of pro-audio products and turnkey solutions that include high-end professional speakers, line arrays, amplifiers, woofers & subs, mixers, consoles, patch panels, cables, connectors, mics, headphones, extended racks, stage lighting, lasers, smoke & fog machines and more.
Brands present on the floor include names like, Bose, Yamaha, Martin, Antelope Audio, Adam Hall, TW Audio, Jona LED, Harman, Sennheiser, QSC, Behringer, Genelec, Avid, Meyer Sound, DiGiCo, Beyerdynamic, Robe, Christie, d&bAudiotechnik, Turbosound, Tannoy, Shure, Lab gruppen, Nx Audio, PKN Technologies etc. and a whole lot more, who have confirmed their participation at the grand spectacle.
As most of these brandsalready have quite a number of shipping products, the show is all geared up to entice a critical mass of buyers.
More and more global players are now trying to make in-roads into the robust Indian market. A clear indication that international brands are finally taking concrete steps to affirm their commitment to the Indian market by exhibiting directly, is reinforced by the participation of more International brands which include names such as Adam Hall Asia , P Audio, Nicolaudie Groupand Grand Power LLC, to name a few.
The PALM Expo will open its doors on 26th May 2016 to a mega event spread across 5 hallsat the Bombay Exhibition Centre, Goregaon, Mumbai, wherevisitors will haveaccess to the expo floor and the many prominent features taking place concurrent to the trade show activities.
For the seventh consecutive year, HARMANwill be back with its much-awaited Live Arenawhich is one of the most attractive features at the PALM expo. A lineup of some of the best bands and musicians performat the arena thus showcasing Harman’s top of the line audio and lighting products.
Carrying forward from the previous two years, the Demo Qubeswhich are conceptualized to serve as a ‘live’ demo areawill feature two major brands –Hi-Tech Audio and Pope Professional. The sound at these acoustically treated, Demo Qubescan be manipulated, tested and heard at various volume levels, giving these companies a chance to showcase their systems across a range of audio spectrum, without any restrictions or disturbances from neighboring booths.
If you are a rental company or an event management company, contemplating adding a line array to your inventory, then you’ll likely want to attend the Open Air Line Array Demo.One of the successes of the previous years, the outdoor line array demos, will exhibit displays from 12brands which include Audio focus, Audio Center, Beta 3,E wing, KV2, Lloyd Lee, Montarbo, Next Pro audio, Power X, Sound Capital Pro Audio, T W Audio and Z Sound.
Conducted in the open space at the venue on Ground IV, near the visitor parking area, the Open Air Line Array demoshave been a major draw since its conceptualization at the expo, with more than 3,000 visitors thronging the venue each year.
Yamaha MusicIndia Pvt. Ltd. has once again booked its own independent space –hall 2B & 2C, spread across 1150sqm, where the brand will display a huge collection of mixing consoles, MI products, PA speakers and installation products. Attendees will also be treated to live stage performances by famous singers and bands in an acoustically treated section, equipped with Yamaha’s speakers and consoles, inside this hall.
On the show floors itself the expo will offer an array of sideshow eventsthat appease visitors,with thePALM Conference & Seminar Programbeing the absolute highlight, giving access to the largest and most relevant educational and informative program for pro-audio, lighting and entertainment professionals.
To be held at theInternational Lounge –Hall1 Mezzanine, the Conference Program will provide the ultimate learning and networking environment, over the course of the expo.The three day forum are designed and developed to reflect topics of maximum interest, to the pro audio, music, lighting and audio-visual industry and will attract highly influential delegates and decision makers, focused on shaping their purchase based on professional guidance
This year, the program boasts of an esteemed panelof industry professionalsincluding Vijay Sabhlok, MilindRoarane, Anil Girkar, Sunny Sanour, Meghdeep Bose, John Stewart Eduri, to name a few, speaking on topics of prime interest on technology trends in the industry.
The event which includes a series of panel discussions andpresentations on all three days of the expohas a particular theme dedicated to each day of the expo. The theme for each day is as follows:
Day 1 (26th May – Thursday)
Theme: Stage Sound & Light
Day 2(27th May – Friday)
Theme: AV Install & Integration
Day 3 (28th May – Saturday)
Theme:Music Production
The first day will also feature an EEMA PALM CONFERENCE SESSION,with a reputed panel by EEMA discussing theDynamism of the Live Stage Market in India. The three day Conference & Seminar Program will culminate on Day 3 with an Open Forum for Sound Engineerswhich will be moderated by AdityaModi and will consist of a panel including stalwarts of the music industry like ShantanuHudlikar, PramodChandorkar and MujeebDadarkar.
The rapidly progressing professional AV segment has become an undeniable force. In lieu of this ever increasing presence within the entertainment domain, the PALM expo will add further character to the show by including a3D IMMERSIVE PROJECTION & MAPPINGshowcase on the floor in Hall 1.
The PALM Soundscapewhich is fast growing into the expo’s biggest feature will take place at Hall 4 VIP Parking Area. The Soundscape will enable networking among industry stalwarts who will share their experiences and expertise through interactive sessions curated by premier artist management agency, UnMute.
With continuous efforts, The PALM expo has been instrumental in promoting DJ talent via the DJ Championship,spearheaded by DJ Championship Director DJ Reji. The championship will bring together some of India’s top DJs and musicians. With aspiring, as well as pro DJs registering en masse for the championship, this session has established the PALM expo as the centre of gravity for Indian DJs.
HONOURING EXCELLENCE
Honouring excellence in the domain of music recording is the 10th Edition of the gloriousIndian Recording Arts Academy Awards (IRAA).The awardswill continue to applaud the best in the Indian music recording industry. Spearheaded by AchilleForler, Awards Director and Anil Chopra, Founder & Chairman of the awards, the IRAA awards continues to grow. For the first time in 10 years, a voting process has been incorporated which will give registered members an opportunity to vote on the IRAA website.
“There are a lot of new young sound engineers who are doing great work and the IRAA focuses on scouting these new talents and bringing them into the spotlight and awarding them for work done,” says Anil Chopra.
The Awards will take place on the third day of the expo – 28th May 2016 at Hall 4, VIP Parking Area with winners being felicitated across21 categories. The IRAA committee has announced that its highest honor, the IRAA Lifetime Achievement Award, will be presented to veteran Sound Engineer, Satish Gupta.
True to its primary objective, the PALM Sound & Light Awardswhich is now in its 6th year, will showcase & recognize individuals and organizations for their unparalleled contribution to the industry by rendering outstanding services in the field of staging, lighting & live sound in the Indian market in the previous fiscal year.
Spread over 22 technical categories, Sound Designers, FOH Engineers, Audio Monitor Engineers and other sound& light industry professionals will be recognized at this “invites only” ceremony27th May 2016.
“I am happy that PALM has been able to live up to the expectations of our exhibitors and visitors. The company intends to invest more in the show and ensure it continues to contribute to the growth of the industry. I look forward to welcome everyone at PALM and wish our exhibitors a successful ‘businessful’ show”, says Ramesh Chetwani, Exhibition Director of PALM Expo.
The PALM Expo dates have always been a highlighted date on the calendars of the Indian pro audio & music recording industry. Each year the organizers have upped their game and this year too the expo’s energy is all set to get more effusive with all the opportunities for business planned out at the venue.
MUMBAI: The PALM Expo has consistently evolved in tandem with the dynamic growth and expansion ofthe pro sound and light market, and as always, the expo will present limitless opportunities for business, brand building, distribution and promotion of technology.
PALM Expo is India’s premier B2B exhibition for stage sound & light, DJ gear, AV install and music production. Summer is already on a roll and temperatures are set to soar even higher at the expothis year, courtesy the spurt in brands present on the floor.
In 2015, the expo covered a total of 21,000 sqmand boasted of 25,000+ visitors– an indication of the growth of the pro-audio market in India, which has over the years emerged as a key region in the global pro-audio scene.The 2015 edition of the expo saw 40 new exhibitors, and this year the expo is scaling a new highwith the latest products on display from 35 first time exhibitors at the show, in addition to the “PALM Expo loyalists” down the years.
This will be a great show for product buyersas more than 500 major pro audio brands display an endless slew of pro-audio products and turnkey solutions that include high-end professional speakers, line arrays, amplifiers, woofers & subs, mixers, consoles, patch panels, cables, connectors, mics, headphones, extended racks, stage lighting, lasers, smoke & fog machines and more.
Brands present on the floor include names like, Bose, Yamaha, Martin, Antelope Audio, Adam Hall, TW Audio, Jona LED, Harman, Sennheiser, QSC, Behringer, Genelec, Avid, Meyer Sound, DiGiCo, Beyerdynamic, Robe, Christie, d&bAudiotechnik, Turbosound, Tannoy, Shure, Lab gruppen, Nx Audio, PKN Technologies etc. and a whole lot more, who have confirmed their participation at the grand spectacle.
As most of these brandsalready have quite a number of shipping products, the show is all geared up to entice a critical mass of buyers.
More and more global players are now trying to make in-roads into the robust Indian market. A clear indication that international brands are finally taking concrete steps to affirm their commitment to the Indian market by exhibiting directly, is reinforced by the participation of more International brands which include names such as Adam Hall Asia , P Audio, Nicolaudie Groupand Grand Power LLC, to name a few.
The PALM Expo will open its doors on 26th May 2016 to a mega event spread across 5 hallsat the Bombay Exhibition Centre, Goregaon, Mumbai, wherevisitors will haveaccess to the expo floor and the many prominent features taking place concurrent to the trade show activities.
For the seventh consecutive year, HARMANwill be back with its much-awaited Live Arenawhich is one of the most attractive features at the PALM expo. A lineup of some of the best bands and musicians performat the arena thus showcasing Harman’s top of the line audio and lighting products.
Carrying forward from the previous two years, the Demo Qubeswhich are conceptualized to serve as a ‘live’ demo areawill feature two major brands –Hi-Tech Audio and Pope Professional. The sound at these acoustically treated, Demo Qubescan be manipulated, tested and heard at various volume levels, giving these companies a chance to showcase their systems across a range of audio spectrum, without any restrictions or disturbances from neighboring booths.
If you are a rental company or an event management company, contemplating adding a line array to your inventory, then you’ll likely want to attend the Open Air Line Array Demo.One of the successes of the previous years, the outdoor line array demos, will exhibit displays from 12brands which include Audio focus, Audio Center, Beta 3,E wing, KV2, Lloyd Lee, Montarbo, Next Pro audio, Power X, Sound Capital Pro Audio, T W Audio and Z Sound.
Conducted in the open space at the venue on Ground IV, near the visitor parking area, the Open Air Line Array demoshave been a major draw since its conceptualization at the expo, with more than 3,000 visitors thronging the venue each year.
Yamaha MusicIndia Pvt. Ltd. has once again booked its own independent space –hall 2B & 2C, spread across 1150sqm, where the brand will display a huge collection of mixing consoles, MI products, PA speakers and installation products. Attendees will also be treated to live stage performances by famous singers and bands in an acoustically treated section, equipped with Yamaha’s speakers and consoles, inside this hall.
On the show floors itself the expo will offer an array of sideshow eventsthat appease visitors,with thePALM Conference & Seminar Programbeing the absolute highlight, giving access to the largest and most relevant educational and informative program for pro-audio, lighting and entertainment professionals.
To be held at theInternational Lounge –Hall1 Mezzanine, the Conference Program will provide the ultimate learning and networking environment, over the course of the expo.The three day forum are designed and developed to reflect topics of maximum interest, to the pro audio, music, lighting and audio-visual industry and will attract highly influential delegates and decision makers, focused on shaping their purchase based on professional guidance
This year, the program boasts of an esteemed panelof industry professionalsincluding Vijay Sabhlok, MilindRoarane, Anil Girkar, Sunny Sanour, Meghdeep Bose, John Stewart Eduri, to name a few, speaking on topics of prime interest on technology trends in the industry.
The event which includes a series of panel discussions andpresentations on all three days of the expohas a particular theme dedicated to each day of the expo. The theme for each day is as follows:
Day 1 (26th May – Thursday)
Theme: Stage Sound & Light
Day 2(27th May – Friday)
Theme: AV Install & Integration
Day 3 (28th May – Saturday)
Theme:Music Production
The first day will also feature an EEMA PALM CONFERENCE SESSION,with a reputed panel by EEMA discussing theDynamism of the Live Stage Market in India. The three day Conference & Seminar Program will culminate on Day 3 with an Open Forum for Sound Engineerswhich will be moderated by AdityaModi and will consist of a panel including stalwarts of the music industry like ShantanuHudlikar, PramodChandorkar and MujeebDadarkar.
The rapidly progressing professional AV segment has become an undeniable force. In lieu of this ever increasing presence within the entertainment domain, the PALM expo will add further character to the show by including a3D IMMERSIVE PROJECTION & MAPPINGshowcase on the floor in Hall 1.
The PALM Soundscapewhich is fast growing into the expo’s biggest feature will take place at Hall 4 VIP Parking Area. The Soundscape will enable networking among industry stalwarts who will share their experiences and expertise through interactive sessions curated by premier artist management agency, UnMute.
With continuous efforts, The PALM expo has been instrumental in promoting DJ talent via the DJ Championship,spearheaded by DJ Championship Director DJ Reji. The championship will bring together some of India’s top DJs and musicians. With aspiring, as well as pro DJs registering en masse for the championship, this session has established the PALM expo as the centre of gravity for Indian DJs.
HONOURING EXCELLENCE
Honouring excellence in the domain of music recording is the 10th Edition of the gloriousIndian Recording Arts Academy Awards (IRAA).The awardswill continue to applaud the best in the Indian music recording industry. Spearheaded by AchilleForler, Awards Director and Anil Chopra, Founder & Chairman of the awards, the IRAA awards continues to grow. For the first time in 10 years, a voting process has been incorporated which will give registered members an opportunity to vote on the IRAA website.
“There are a lot of new young sound engineers who are doing great work and the IRAA focuses on scouting these new talents and bringing them into the spotlight and awarding them for work done,” says Anil Chopra.
The Awards will take place on the third day of the expo – 28th May 2016 at Hall 4, VIP Parking Area with winners being felicitated across21 categories. The IRAA committee has announced that its highest honor, the IRAA Lifetime Achievement Award, will be presented to veteran Sound Engineer, Satish Gupta.
True to its primary objective, the PALM Sound & Light Awardswhich is now in its 6th year, will showcase & recognize individuals and organizations for their unparalleled contribution to the industry by rendering outstanding services in the field of staging, lighting & live sound in the Indian market in the previous fiscal year.
Spread over 22 technical categories, Sound Designers, FOH Engineers, Audio Monitor Engineers and other sound& light industry professionals will be recognized at this “invites only” ceremony27th May 2016.
“I am happy that PALM has been able to live up to the expectations of our exhibitors and visitors. The company intends to invest more in the show and ensure it continues to contribute to the growth of the industry. I look forward to welcome everyone at PALM and wish our exhibitors a successful ‘businessful’ show”, says Ramesh Chetwani, Exhibition Director of PALM Expo.
The PALM Expo dates have always been a highlighted date on the calendars of the Indian pro audio & music recording industry. Each year the organizers have upped their game and this year too the expo’s energy is all set to get more effusive with all the opportunities for business planned out at the venue.