ITV

Category: Music and Youth

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Arijit Singh features in webisodes GiMA 101 Lessons

    Arijit Singh features in webisodes GiMA 101 Lessons

    MUMBAI: The Global Indian Music Academy through its webisodes- GiMA 101 Lessons seeks to feature some of the very best in the music industry share their own tutorials and guides for novice learners in the field. After legendary icon, Hariharan giving us a few words of wisdom, GiMA 101 Lessons is ready to feature the next musical lesson with none-other than the King of playback Arijit Singh. The Singer will be sharing his personal experiences to his fans and music enthusiasts on the process before singing. Through the short video, he shares his advice on not only how to sing but also gives a simplistic guide saying there are no set rules to it and above all, to sing from your heart and soul. 

    Arijit Singh, who has bagged 17 nominations and 4 wins in the past at GiMA, commented to say “I am very happy to be a part of GiMA 101 Lessons.  It is truly a unique way to use the digital platforms, where I can share my experiences so that budding singers and musicians can benefit from these lessons. It has been a privilege to speak on finding your own voice and contribute towards imparting the knowledge of music.”

    To catch Arijit Singh’s webisode on GiMA 101 Lessons, click here to check it out 

  • Arijit Singh features in webisodes GiMA 101 Lessons

    Arijit Singh features in webisodes GiMA 101 Lessons

    MUMBAI: The Global Indian Music Academy through its webisodes- GiMA 101 Lessons seeks to feature some of the very best in the music industry share their own tutorials and guides for novice learners in the field. After legendary icon, Hariharan giving us a few words of wisdom, GiMA 101 Lessons is ready to feature the next musical lesson with none-other than the King of playback Arijit Singh. The Singer will be sharing his personal experiences to his fans and music enthusiasts on the process before singing. Through the short video, he shares his advice on not only how to sing but also gives a simplistic guide saying there are no set rules to it and above all, to sing from your heart and soul. 

    Arijit Singh, who has bagged 17 nominations and 4 wins in the past at GiMA, commented to say “I am very happy to be a part of GiMA 101 Lessons.  It is truly a unique way to use the digital platforms, where I can share my experiences so that budding singers and musicians can benefit from these lessons. It has been a privilege to speak on finding your own voice and contribute towards imparting the knowledge of music.”

    To catch Arijit Singh’s webisode on GiMA 101 Lessons, click here to check it out 

  • The 6th Gionee Colors Gima awards is all set to take viewers on a melodious journey

    The 6th Gionee Colors Gima awards is all set to take viewers on a melodious journey

    MUMBAI: The 6th Gionee Colors GiMA Awards powered by Hungama & Renault has witnessed an array of performances by some of the most celebrated names in the music industry. Adding to the anticipation of the memorable awards show, the GiMA’s will be telecast on Colors TV channel twice on Sunday 5th June 2016 with an afternoon broadcast from 1pm to 4pm and in the evening from 10pm to 1am. Fans can also get to see a one-hour special before the Awards screening with an exclusive GiMA Red carpet telecast on 5th June from 12 noon till 1pm.

    TELECAST DETAILS OF GiMA 2016

    GiMA Red Carpet

    Sunday 5th June, 12noon – 1pm

    GiMA Awards 2016

    Sunday 5th June, 1pm – 4pm & 10pm – 1am

    The Global Indian Music Academy (GiMA) Awards over the years has seen a number of outstanding moments and this year’s host Ayushmann Khurrana along with celebrity co-presenters raised the bar through a mix of humor, dance and singing.  The ceremony certainly will leave viewers in amazement following a number of performances such as ‘Dabangg’ actress Sonakshi Sinha’s glittering dance number to Arjun Kapoor’s dhol act to even Anil Kapoor and Aditi Rao Hydari singing on stage! Adding to the night, Arijit Singh performed a soul-stirring opener while Yo Yo Honey Singh made a comeback as he enthralled the audience through an energetic performance.

    The awards night also saw Amitabh Bachchan honor the Late Shri Aadesh Shrivastava, the talented musician who lost his battle with cancer in 2015 and recognized his contribution towards Indian music. Seen joining the stage was Aadesh’s family as his son, Avitesh Shrivastava paid tribute to his father by singing one of his touching songs.

    While speaking on the GiMA Awards, Sabbas Joseph, Director, Wizcraft International said, “We are incredibly glad that the Gionee Colors GiMA Awards will be telecast on Colors. GiMA has constantly been a unique musical experience that combines Film and Music’s most extraordinary performers on a grand scale. GiMA is truly a must-watch experience that cannot be missed”.

    Raj Nayak, CEO – COLORS, also shared saying, ”At COLORS we are big aficionados of dance and music; and GIMA is a wonderful platform where the entire music industry, from yesteryear’s legends to the current budding talents, come under one roof to celebrate music and celebrate each other. It’s a lovely association, and viewers will be delighted to see so many music maestros come together in support of each other.”

    Arvind Vohra, Country CEO and MD, Gionee India said, “As a brand, Gionee has always tried and connected with its consumers through their passion, be it in the field of music, sports or entertainment. Music is one of the ways which allows any individual to express himself and spread happiness which definitely goes with our brand statement of ‘Make Smiles’. We are proud of being associated with GIMA 2016 as this is one of the most genuine platform for music lovers and we look forward to celebrating Indian music.”

    With the winners of the night including Arijit Singh, Amitabh Bachchan, Nucleya and many more, the Awards are certainly an enjoyable show!

  • The 6th Gionee Colors Gima awards is all set to take viewers on a melodious journey

    The 6th Gionee Colors Gima awards is all set to take viewers on a melodious journey

    MUMBAI: The 6th Gionee Colors GiMA Awards powered by Hungama & Renault has witnessed an array of performances by some of the most celebrated names in the music industry. Adding to the anticipation of the memorable awards show, the GiMA’s will be telecast on Colors TV channel twice on Sunday 5th June 2016 with an afternoon broadcast from 1pm to 4pm and in the evening from 10pm to 1am. Fans can also get to see a one-hour special before the Awards screening with an exclusive GiMA Red carpet telecast on 5th June from 12 noon till 1pm.

    TELECAST DETAILS OF GiMA 2016

    GiMA Red Carpet

    Sunday 5th June, 12noon – 1pm

    GiMA Awards 2016

    Sunday 5th June, 1pm – 4pm & 10pm – 1am

    The Global Indian Music Academy (GiMA) Awards over the years has seen a number of outstanding moments and this year’s host Ayushmann Khurrana along with celebrity co-presenters raised the bar through a mix of humor, dance and singing.  The ceremony certainly will leave viewers in amazement following a number of performances such as ‘Dabangg’ actress Sonakshi Sinha’s glittering dance number to Arjun Kapoor’s dhol act to even Anil Kapoor and Aditi Rao Hydari singing on stage! Adding to the night, Arijit Singh performed a soul-stirring opener while Yo Yo Honey Singh made a comeback as he enthralled the audience through an energetic performance.

    The awards night also saw Amitabh Bachchan honor the Late Shri Aadesh Shrivastava, the talented musician who lost his battle with cancer in 2015 and recognized his contribution towards Indian music. Seen joining the stage was Aadesh’s family as his son, Avitesh Shrivastava paid tribute to his father by singing one of his touching songs.

    While speaking on the GiMA Awards, Sabbas Joseph, Director, Wizcraft International said, “We are incredibly glad that the Gionee Colors GiMA Awards will be telecast on Colors. GiMA has constantly been a unique musical experience that combines Film and Music’s most extraordinary performers on a grand scale. GiMA is truly a must-watch experience that cannot be missed”.

    Raj Nayak, CEO – COLORS, also shared saying, ”At COLORS we are big aficionados of dance and music; and GIMA is a wonderful platform where the entire music industry, from yesteryear’s legends to the current budding talents, come under one roof to celebrate music and celebrate each other. It’s a lovely association, and viewers will be delighted to see so many music maestros come together in support of each other.”

    Arvind Vohra, Country CEO and MD, Gionee India said, “As a brand, Gionee has always tried and connected with its consumers through their passion, be it in the field of music, sports or entertainment. Music is one of the ways which allows any individual to express himself and spread happiness which definitely goes with our brand statement of ‘Make Smiles’. We are proud of being associated with GIMA 2016 as this is one of the most genuine platform for music lovers and we look forward to celebrating Indian music.”

    With the winners of the night including Arijit Singh, Amitabh Bachchan, Nucleya and many more, the Awards are certainly an enjoyable show!

  • Bajaao and National Institute Of Technology collaborate over music

    Bajaao and National Institute Of Technology collaborate over music

    MUMBAI: Many indie musicians in India live a dual life juggling gigs with a more traditional career choice, and many known names come from analytical backgrounds like engineering. This relationship gets a further push as India’s largest direct online retailer for musical instruments and pro audio equipment,BAJAAO, enters into a one-of-a-kind new alliance with National Institute of Technology (NIT), Rourkela, tobring music even closer to their students.

    With music quickly becoming an integral part of mainstream education, BAJAAO is providing the students with a new experience of learning with music. To boost the interest for different kinds of music on campus, BAJAAOhas helped revamp and refurnish the institute’s six year old makeshift jam room with International quality instruments and equipment.

    Education is changing and institutions are bringing about a change in the mindset of people. Augmenting the dreams of budding musicians on NIT campus, the brand new jam room not only includes instruments like guitars, drum kits, keyboards, microphones, and accessories from BAJAAO, but also, pro audio components like sound mixers and PA systems to amplify audio within the room.

    With the help of BAJAAO’s music and professional audio experts, the jam room boasts of some iconic and celebrated music instruments and pro audio brands like Fender, Tama, Roland, Sennheiser, Samson, Cort and Behringer.

    Commenting on NIT’s association with BAJAAO, Prem Depon Nayak, student-in-charge (Purchase), NIT Rourkela said, “These days, sound matters more than before. As a musician, it is expected that your instruments sound good. BAJAAO’s experience in the industry as well as their understanding of music definitely made them stand out as a company we should partner with. Their efforts taken to overcome the challenge of the lack of quality music gear and make it available for Indian music enthusiasts are clearly evident. Their sincerity in trying to elevate the music scene in India, and support aspiring musicians helped us realize that we were associating with the best.”

    According to Suman Singh, CEO, BAJAAO, “There is an increasing demand for inclusion of music in mainstream education today, as many consider it the best way to instill focus and concentration. Also, music has gone past the taboo career choice and many parents are motivating their children to follow their passion and pick up their instrument of choice. BAJAAO has always helped in transcending musical journeys with its broad spectrum of opportunities, and I believe this association will help us find potential musicians and introduce the industry to rising talents.”

    The students at NIT Rourkela now have access to the world renowned music gear, which gives them an opportunity to not only hone their skills, but also pursue music as a serious option in addition to their chosen career paths. Having already associated with music schools like True School of Music in Mumbai, BAJAAO expects this unique collaboration of technology and music, which will become the trendsetter for other institutions, to encourage young talent to explore their potential beyond the obvious.

  • Bajaao and National Institute Of Technology collaborate over music

    Bajaao and National Institute Of Technology collaborate over music

    MUMBAI: Many indie musicians in India live a dual life juggling gigs with a more traditional career choice, and many known names come from analytical backgrounds like engineering. This relationship gets a further push as India’s largest direct online retailer for musical instruments and pro audio equipment,BAJAAO, enters into a one-of-a-kind new alliance with National Institute of Technology (NIT), Rourkela, tobring music even closer to their students.

    With music quickly becoming an integral part of mainstream education, BAJAAO is providing the students with a new experience of learning with music. To boost the interest for different kinds of music on campus, BAJAAOhas helped revamp and refurnish the institute’s six year old makeshift jam room with International quality instruments and equipment.

    Education is changing and institutions are bringing about a change in the mindset of people. Augmenting the dreams of budding musicians on NIT campus, the brand new jam room not only includes instruments like guitars, drum kits, keyboards, microphones, and accessories from BAJAAO, but also, pro audio components like sound mixers and PA systems to amplify audio within the room.

    With the help of BAJAAO’s music and professional audio experts, the jam room boasts of some iconic and celebrated music instruments and pro audio brands like Fender, Tama, Roland, Sennheiser, Samson, Cort and Behringer.

    Commenting on NIT’s association with BAJAAO, Prem Depon Nayak, student-in-charge (Purchase), NIT Rourkela said, “These days, sound matters more than before. As a musician, it is expected that your instruments sound good. BAJAAO’s experience in the industry as well as their understanding of music definitely made them stand out as a company we should partner with. Their efforts taken to overcome the challenge of the lack of quality music gear and make it available for Indian music enthusiasts are clearly evident. Their sincerity in trying to elevate the music scene in India, and support aspiring musicians helped us realize that we were associating with the best.”

    According to Suman Singh, CEO, BAJAAO, “There is an increasing demand for inclusion of music in mainstream education today, as many consider it the best way to instill focus and concentration. Also, music has gone past the taboo career choice and many parents are motivating their children to follow their passion and pick up their instrument of choice. BAJAAO has always helped in transcending musical journeys with its broad spectrum of opportunities, and I believe this association will help us find potential musicians and introduce the industry to rising talents.”

    The students at NIT Rourkela now have access to the world renowned music gear, which gives them an opportunity to not only hone their skills, but also pursue music as a serious option in addition to their chosen career paths. Having already associated with music schools like True School of Music in Mumbai, BAJAAO expects this unique collaboration of technology and music, which will become the trendsetter for other institutions, to encourage young talent to explore their potential beyond the obvious.

  • Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay. 

    With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

    Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

    The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

    Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

    Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

    To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net.  Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

    The show  is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.

  • Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay. 

    With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

    Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

    The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

    Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

    Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

    To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net.  Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

    The show  is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.