Category: Music and Youth

9X M’s Audience – Brand Connect ties with Pepsi for campaign

MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

June 28, 2016
9X M’s Audience – Brand Connect ties with Pepsi for campaign

MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

June 28, 2016
Make mornings lively with bindass’ ‘Beats’

MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.

June 23, 2016
Make mornings lively with bindass’ ‘Beats’

MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.

June 23, 2016
Special programming initiative by 9X Jalwa

MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

June 22, 2016
Special programming initiative by 9X Jalwa

MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

June 22, 2016
Hungama Play adds Telugu content in partnership with Sun TV & Maa TV

MUMBAI: Hungama Play has announced the addition of the best of Telugu content from south’s biggest entertainment conglomerates Sun TV Network and Maa TV. With this acquisition, the player plans to reiterate its focus on South Indian markets with the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 percent of the movies are Telugu titles making it the second largest collection after Hindi movies.

Hungama Music has also tied-up with SIIMA – South Indian International Movie Awards, for the second consecutive year. SIIMA will be simulcast exclusively on Hungama Play. Subscribers will also be privy to behind the scenes action from the SIIMA event. Leading Telugu singers Srikrishna, Deepu, Saketh, Geeta Madhuri, Malavika, Pranavi, Anjana and many more will pay a tribute to S. Janaki exclusively on Hungama Play.

Known for its large and comprehensive regional library, Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TV catalog along with future releases and over 220 films from the Sun Network library across all 4 Southern languages.

Speaking about the renewed focus on the Telugu market, Hungama.com CEO Siddhartha Roy said, “While the four south Indian languages constitute 38% of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively. Hence our association with market giants – Sun TV Network and Maa TV and our partnership with SIIMA further strengthens our resolve to deliver a unique experience to the Telugu speaking audience in their native language.”

Sun TV Network president R Mahesh Kumar said, “We are excited about the possibilities arising out of our association with Hungama, a digital distribution platform of impeccable lineage. Sun TV Network holds a large library of blockbusters and timeless classics with enduring appeal.”

Hungama Play has become the preferred video-on-demand service as it offers consumers a synergy of comprehensive, exclusive content and seamless technological intervention. With a host of exciting features like continuous streaming, adaptive bitrate streaming and Gamification, Hungama Play offers consumers an unparalleled experience.

June 17, 2016
Hungama Play adds Telugu content in partnership with Sun TV & Maa TV

MUMBAI: Hungama Play has announced the addition of the best of Telugu content from south’s biggest entertainment conglomerates Sun TV Network and Maa TV. With this acquisition, the player plans to reiterate its focus on South Indian markets with the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 percent of the movies are Telugu titles making it the second largest collection after Hindi movies.

Hungama Music has also tied-up with SIIMA – South Indian International Movie Awards, for the second consecutive year. SIIMA will be simulcast exclusively on Hungama Play. Subscribers will also be privy to behind the scenes action from the SIIMA event. Leading Telugu singers Srikrishna, Deepu, Saketh, Geeta Madhuri, Malavika, Pranavi, Anjana and many more will pay a tribute to S. Janaki exclusively on Hungama Play.

Known for its large and comprehensive regional library, Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TV catalog along with future releases and over 220 films from the Sun Network library across all 4 Southern languages.

Speaking about the renewed focus on the Telugu market, Hungama.com CEO Siddhartha Roy said, “While the four south Indian languages constitute 38% of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively. Hence our association with market giants – Sun TV Network and Maa TV and our partnership with SIIMA further strengthens our resolve to deliver a unique experience to the Telugu speaking audience in their native language.”

Sun TV Network president R Mahesh Kumar said, “We are excited about the possibilities arising out of our association with Hungama, a digital distribution platform of impeccable lineage. Sun TV Network holds a large library of blockbusters and timeless classics with enduring appeal.”

Hungama Play has become the preferred video-on-demand service as it offers consumers a synergy of comprehensive, exclusive content and seamless technological intervention. With a host of exciting features like continuous streaming, adaptive bitrate streaming and Gamification, Hungama Play offers consumers an unparalleled experience.

June 17, 2016
MTV is all prepped up with season 2 of ‘India’s Next Top Model’

MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

“We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.

The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat. On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

“We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and fashion portal abof.com has been signed on as powered by partner.

“According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

“I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

June 16, 2016
MTV is all prepped up with season 2 of ‘India’s Next Top Model’

MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

“We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.

The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat. On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

“We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and fashion portal abof.com has been signed on as powered by partner.

“According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

“I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

June 16, 2016