ITV

Category: Music and Youth

  • “Imagination is infinite in an independent album:” Sohail Sen

    “Imagination is infinite in an independent album:” Sohail Sen

    Mumbai: After setting Bollywood charts ablaze with his blockbuster hits, renowned music composer and singer Sohail Sen has ventured into new territory with his debut independent album, ‘SÆN V’, which he recently launched in collaboration with Artiste First.

    This album marks a significant milestone in Sen’s career, offering a deeply personal and diverse musical experience. ‘SÆN V’ features seven unique tracks that reflect various facets of Sen’s artistic evolution, from the soulful ‘Saiyaan’ to the introspective ‘Bullehshah’. The album also features ‘Allah Tera Khel,’ ‘Galli Galli,’ ‘Kinara,’ ‘Emotional Fool,’ and a piano version of ‘Saiyaan,’ each showcasing his versatility and deep-rooted connection to his musical heritage.

    His most recent “Haan Ke Haan” from Maharaj has added another feather to his cap. He is a fourth-generation musician from the illustrious Sen family, whose legacy spans over 500 years.

    Indiantelevision.com’s Arth Chakraborty caught up with Sohail Sen to talk more about his debut independent album ‘SÆN V’, upcoming projects and more…

    Edited Excerpts:

    On the inspiration behind the title ‘SÆN V’ for your debut independent album

    My title is Sen and I was looking for a unique word, thanks to Rohit Sobit ji’s son for coming up with the name, so basically SÆN 5 is a combination of personal significance, artistic vision, and conceptual storytelling. My family has contributed to music for four to five generations and therefore the title justifies all this.

    On the difference between creating and releasing your independent album ‘SÆN V’ and composing music for Bollywood, both in terms of musical style and the overall experience

    That is an excellent question. Bollywood songs focus more on the storyline and scene. So a boundary is set within which I have to compose whereas in my independent album creativity is unlimited. Therefore I made songs from deep within my heart that pleased my soul. Imagination is infinite in an independent album.

    On the track closest to your heart and a personal story behind a song from the album

    O Saiyaan is the closest to my heart as I believe in spreading love everywhere.

    O Saiyaan is a song that was made with a heart full of love. There are so many people in the world who keep love at their epitome but are scared of commitments, so it’s a reality check for everyone who can’t commit to a relationship, and through O Saiyaan we want them to be fearless in love

    On the challenges you faced while creating music independently for the first time

    To be honest, there were none. I was fortunate enough to have a company like Artiste First to give me all the right tools to overcome all challenges.

    On your musical upbringing influencing the sound and themes of ‘SÆN V’

    SAEN V has many flavors romance, crush, spirituality, etc. All I have learned from my teachers, family, and Bollywood has been embedded into it. I think like a common man while making music and want a common man to understand and hum along with it.

    On the message that you hope listeners take away from ‘SÆN V’

    Follow your passion. Dream big and realise them. Be undefeatable and conquer all challenges. As they say “Where there is a will there is a way”, the will to succeed has to be so enormous that automatically after a while things fall in place. Success may be delayed but not denied provided there is persistence and smart work.

    On upcoming projects

    I have just released my first independent album SÆN 5 and have already started brainstorming for my next album. For films, there are three projects lined up to release by the end of this year.

    On balancing commercial success with artistic freedom

    By almighty’s grace, I am blessed and do not need to struggle for little things. I am thankful for all this. Since I love music, I aim to give my best and leave the rest. Anything that is beautiful attracts everyone. Commercial success follows artistic freedom. Therefore I aim to make the best composition which I can as per my ability or capability. I don’t think anything more than that.

    On the evolving independent music scene in India

    Due to social media literacy spreading all over India be it rural or urban independent music is also getting a lot of impetus. Everyone is familiar with the internet and the various platforms available be it Facebook, Instagram, YouTube, Spotify, and Twitter to name a few. The success lies in Staying Authentic, understanding & binding with the audience, blending innovative & familiar elements, selective compromise, releasing multiple types of content, Maintaining a clear artistic vision, and engaging in strategic Marketing. Everything that comes from one heart touches the other heart. feelings are what everyone understands and hold onto. So I see independent music rise and touch the sky in the course of time.

  • Teachers share stories of passion and personal growth on Teachers’ Day

    Teachers share stories of passion and personal growth on Teachers’ Day

    Mumbai: Every year on 5 September, we celebrate Teachers’ Day—a tribute to the unwavering dedication and profound influence of educators. This day serves as a reminder of the vital role teachers play in shaping the future of their students. Music teachers, in particular, are the architects of talent, refining skills and instilling the discipline that shapes both the individual and the artist within the students.

    At Artium Academy, teachers are the backbone of its mission. The academy, known for its innovative approach to music education, offers educators a platform to grow alongside their students. With a network of certified instructors and courses curated by music legends like Sonu Nigam, K. S. Chithra, and Shubha Mudgal, Artium is redefining music learning for students across the globe.

    Dhrupadi Das from Mumbai, who teaches Western Vocals at Artium Academy, shares her experience, stating, “Artium has impacted me to have a financially stable source of income. Also, meeting new people every day and building bonds with students has really helped me to understand students better and, in general, made me happy. Some of my biggest accomplishments would be teaching students that I thought I wouldn’t be able to teach, like specially-abled students. I love the credibility that Artium holds with its standard of teachers and service, and I love the fresh chat instant help.” Her story is a testament to how Artium not only nurtures musical talent but also supports the holistic growth of its teachers, providing them with a platform for personal and professional success.

    Saikat Roy from Kolkata, who teaches Popular Film Music – Hindi, reflects on his journey at Artium, “I faced challenges in gathering students, but today, I have the privilege of teaching 170 bright souls, and I find immense joy in imparting the art of music to them. Leaving behind my secure job of 8.5 years was a bold and daring decision but finding such a nurturing and positive work environment at Artium made it all worthwhile. My journey with Artium has been filled with moments of pride and accomplishment. One of the most memorable was when the legendary Sonu Nigam Ji shared an ‘Aha’ moment between my student and me on his own page, accompanied by kind words about my work. It was a tremendous achievement that I will always cherish. The guidance I’ve received from Ananth Vaidyanathan Ji during teacher training has been invaluable, teaching me how to manage diverse students while upholding the highest standards of academic excellence.”

    Similarly, Palash Acharjee from Chattisgarh, who teaches Hindustani Classical, Popular Film Music – Hindi, Ghazal, and Devotional Music at Artium, expresses his deep gratitude, “I am indebted to Artium Academy for empowering me to achieve two of life’s most significant milestones: becoming a homeowner and finding a life partner. Their impact on my journey has been profound, and I am forever grateful for the opportunities they provided, which have enabled me to build a strong foundation for my personal and professional life.” His story is a testament to how Artium not only nurtures musical talent but also supports the holistic growth of its teachers, providing them with a platform for personal and professional success.

    Artium Academy is more than a learning platform; it’s a community where teachers thrive. By leveraging advanced technology like AI-enabled practice studios, the academy equips teachers with tools to maximize their potential. This supportive environment enables educators like Dhrupadi, Gaurav, and Gayathri to reach personal milestones while contributing to the academy’s mission of fostering global musical talent.

    As Teachers’ Day is celebrated, Artium Academy pays tribute to the educators who make a difference every day. Their dedication, passion for music, and commitment to nurturing talent are what keep the art of music vibrant and alive.

  • Shahat Gill takes on love’s dark side in ‘Who Was With You’

    Shahat Gill takes on love’s dark side in ‘Who Was With You’

    Mumbai: Shahat Gill returns with a new single titled “Who Was With You”. Hot on the heels of her recent release, “Everyday”, Shahat shifts gears with this emotionally charged track, offering a raw exploration of betrayal, loss, and the strength that comes from facing heartbreak head-on. Shahat’s deep and resonant vocals bring these feelings to life, making the listener feel every ounce of pain and uncertainty.

    “Who Was With You” is unlike anything Shahat has released before. With nostalgic beats, dreamy visuals, and sorrowful lyrics, the song captures the raw emotions of a lover confronting betrayal. The lyrics paint a vivid picture of late-night suspicions and the heartache of realizing that trust has been broken. Yet, even as she navigates this emotional storm, Shahat’s words carry a sense of dignity and amplify her inner strength, making it clear that this is not just a song about loss, it’s about rising above it. 

    When asked about the song, Shahat Gill shared, “This track reflects one of the most challenging emotions we face in a relationship—betrayal. It’s about confronting those toughest moments in life with grace and strength. I wanted to create something that not only resonates with those who’ve been hurt, but also inspires them to move forward with their heads held high. Music has always been my way of processing and expressing emotions, and with ‘Who Was With You’ I hope listeners find both solace and strength.”  

    Following the success of songs like “Hulaare”, “OG”, and “Pagal Ay”, in addition to her recent release, “Everyday”, Shahat continues to push the envelope with “Who Was With You”. Whether you’re going through a tough breakup, navigating the complexities of love, or simply enjoy music that captures raw human emotions, Shahat’s latest release offers an emotionally captivating experience that stays with you long after the last note.   

  • BookMyShow Live unveils Bandland 2024’s electrifying lineup

    BookMyShow Live unveils Bandland 2024’s electrifying lineup

    Mumbai: Music lovers, prepare to come home! In a remarkable return that promises to touch the very soul of music enthusiasts across India, Bandland 2024 is here to bring you back to where you belong. Produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, Bandland’s second edition is set to make Bengaluru the heart of a musical reunion this November 23rd and 24th at the scenic NICE Grounds, BIEC.

    BookMyShow Live is cranking up the volume with the announcement of Bandland 2024’s lineup — a jaw-dropping mix of legendary artists and cutting-edge talent set to deliver a festival like no other. Headlining this year’s festival are the titans of hard rock, Avenged Sevenfold and the pioneers of funk metal, Extreme. Get ready to feel the earth shake as these icons take the stage and remind us all why music has the power to move us.

    Avenged Sevenfold, a.k.a. A7X, the band that’s been pushing the boundaries of metal since the early 2000s, will bring their genre-defying sound to Bandland 2024. Known for hits like ‘Bat Country’, ‘City of Evil’, ‘Hail to the King’ and ‘Nightmare’, their live shows are a full-throttle experience, blending blistering guitar riffs, powerhouse vocals and a stage presence that’s pure adrenaline. Featuring their legendary discography, this will be more than just a performance, it’s a homecoming for every fan who’s ever felt the music deep in their bones.

    Joining them as headliners are the rock legends Extreme, bringing their unique blend of funk, blues and ballads that have made them household names since the ’90s. With tracks like ‘Rise’, ‘More Than Words’ and ‘Get the Funk Out’, Extreme’s performance promises to be a rollercoaster of energy and emotion.

    But the magic of Bandland 2024 doesn’t stop there. The festival is packed with a lineup that promises to keep your heart racing and your head banging. Everything Everything, known for their eclectic sound and thought-provoking lyrics, will bring their art-rock flair to the festival. Expect a performance that’s as inventive, broadening your musical horizons with eclectic and genre-defying sound that leaves a newfound appreciation for the limitless possibilities of music.

    From the streets of New Delhi, Bloodywood will bring their powerful nu-metal blend of Indian folk music and heavy metal, a unique sound that’s taken the global metal scene by storm. If you haven’t experienced their powerful stage presence and socially conscious lyrics, now’s your chance!

    Thaikkudam Bridge is set to deliver a fusion of rock and Indian classical music that’s as soulful as it is explosive. With a lineup that includes everything from traditional rhythms to metal riffs, their performance is a journey through soundscapes that are as diverse as India itself. Big Special, known for their raw, working-class roots and innovative sound, is set to deliver a powerful performance that will resonate with fans looking for authenticity and grit before they blow up on the scene.

    Adding to the magic, India’s own prodigies are bringing their revolution with Sutej Singh’s progressive rock masterpieces harmonising with percussion maestro Selvaganesh will weave the intricate rhythms of Carnatic music into the fabric of the festival. Raman Negi, known for his soulful and evocative lyrics, will also grace the stage, offering fans a taste of his unique blend of indie rock. For the OG scenesters, Zero, Swarathma and Bhayanak Maut will offer a trip through the archives of Indian rock, folk and metal. Zero’s iconic pop-rock anthems, Swarathma’s colourful folk-fusion and Bhayanak Maut’s intense metal sound will resonate with long-time fans and newcomers alike.

    Adding an international flair, The Wanton Bishops, the torchbearers of Lebanese rock, will deliver a performance that blends blues rock with psychedelic and garage rock influences. Their raw energy and soulful sound will leave a lasting impression. Making a triumphant return to the festival scene is indie singer-songwriter Dot. Since her enchanting performance of ‘Everybody Dances to Techno’ went viral in 2017, her soulful voice and poignant lyrics have endeared fans, and her performance is set to be a heartwarming highlight of the festival. Whether you’re into the raw energy of punk, the intricacy of progressive rock, or the power of metal, this festival is your playground.

    This year, Bandland will feature two stages set ablaze with unfiltered energy and eclectic performances by these 14 extraordinary artists, each one bringing a raw and real expression of music’s essence. From the first strum of the guitar to the final encore, every moment at Bandland will envelop you in the warmth of shared moments and unforgettable experiences.

    With unparalleled production quality and captivating aesthetics, every detail of Bandland 2024 is crafted to make you feel at home. Immersed in the curated offerings of food, fun and leisure, Bandland ensures that every beat and bite reflects comfort and discovery. This festival is more than just an event; it’s an unfiltered, raw and real experience. It’s where like-minded strangers come together, feel the music in their bones and create memories that last a lifetime.

     

  • Shemaroo Entertainment launches ‘Jab We Met’ avatar digital collection

    Shemaroo Entertainment launches ‘Jab We Met’ avatar digital collection

    Mumbai: Shemaroo Entertainment has announced their partnership with Sandbox-BharatBox, to launch their first digital collectible of the character ‘Geet’ from the movie ‘Jab We Met’. The initiative will host renowned IPs, and multiple digital collectibles based on Shemaroo Entertainment’s movies and characters including immersive games on The Sandbox-BharatBox metaverse platform.

    This innovative offering of ’Geet’s‘ digital collectible, will bring the beloved Bollywood film ‘Jab We Met’ to life in a digital realm. Fans will now have the opportunity to interact with iconic characters through a range of digital collectibles and engaging games, along with the chance to win exclusive merchandise.

    As part of this initiative, Shemaroo Entertainment and BharatBox are launching an extensive campaign to educate fans about the metaverse and the numerous opportunities it offers. This campaign aims to open new revenue streams through digital collectibles and enhance fan engagement through interactive experiences, thereby building perpetual value for the IPs beyond just the movies.The ‘Jab We Met’ IP will feature an avatar collection of 3333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the movie. This collaboration will also showcase Shemaroo Entertainment’s extensive library of Bollywood content, including titles like 22 Yards, Great Gambler, and many more, creating a hub of multiple IPs moving forward. Fans on the metaverse platform will have the opportunity to perform activities, undertake quests, and earn rewards through gaming quests. Moreover, multiple social quests will allow users to participate and win exciting prizes. In addition to unique digital collectibles, fans will also be able to purchase exclusive merchandise related to characters from the movie.

    Jab We Met is one of the most popular films from Shemaroo Entertainment’s diverse IP library. Geet’s character from the movie has universal appeal and affinity, making this collection significant not just for Indian audiences but also for the global Indian diaspora.

    At the launch, Shemaroo Entertainment Ltd. COO Arghya Chakravarty said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”

    “By creating these avatars, we are offering fans a novel way to interact with their favorite character,” said The Sandbox Co-founder and COO Sebastien Borget. He added, “The Jab We Met avatar collection not only honors a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”

    “Jab We Met became more than a film; it became an emotion that stayed with us for years. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said BharatBox CEO Karan Keswani. He added, “This launch is a significant step in merging the intent driven interactive engagement of blockchain and the timeless charm of Bollywood.”

    BharatBox and Shemaroo Entertainment will be enabling the creation of more games, IPs, and user experience on The Sandbox metaverse platform. BharatBox, part of the Sandbox ecosystem, will support the production of game design, gameplay, and creating immersive user experiences. This partnership will also enable Shemaroo Entertainment to engage with BharatBox and The Sandbox’s ecosystem of players and creators across 12+ countries.

  • Vh1 announces two new shows ‘Vh1 Unleashed’ & ‘PopCurry Rice’

    Vh1 announces two new shows ‘Vh1 Unleashed’ & ‘PopCurry Rice’

    Mumbai: Vh1, Viacom18’s international music and English entertainment channel, has announced the launch of its newest original show, ‘Vh1 Unleashed’, premiering on Thursday, 22 August 2024, at 10:00 pm. This new addition joins ‘PopCurry Rice’, which premiered earlier this year along with the launch of its anime content segment ‘AniNation’ to its dynamic lineup. With these new additions, Vh1 is elevating its content offering providing even more diverse and engaging content, while opening fresh avenues for brands and sponsors.

    In collaboration with Alpha Zegus, ‘Vh1 Unleashed’ promises to revolutionise the gaming landscape on multi-platform. The show offers an immersive experience, delving into how gaming serves as a therapeutic outlet, enabling individuals to tackle personal challenges and find empowerment. The show’s core message, “Slay Your Demons” symbolises the power of gaming to help people confront and conquer personal struggles. With segments including gameplay walkthroughs, gear reviews, and in-depth interviews with top gamers like Harsh Khelraay, Jimmy Gaming, Game Strange, and Kushal Mahajan, Willy Gaming and Chirag Nangru. ‘Vh1 Unleashed’ not only caters to gaming enthusiasts but also opens doors for diverse brand collaborations and sponsorship opportunities.

    The first episode, airing on 22 August and will spotlight Toaster Roaster, followed by Psy Gaming, and Meow16k. Repeat telecasts will be available on Saturday and Tuesday at 10:00 pm.

    ‘PopCurry Rice,’ which premiered on 18 May 2024, continues to serve up the freshest in independent Indian pop music. This genre-fluid music block showcases both popular and emerging artists, including Armaan Malik, Kayan, Yashraj, Zephyrtone, Chirag Todi, and Perp. ‘PopCurry Rice’ is not just a music show; it represents Vh1’s foray into local pop culture, featuring indie artists and their unique sounds, and reinforcing the channel’s dedication to diverse and dynamic content. Alongside, Vh1 celebrates the vibrant world of Japanese anime with ‘Vh1 AniNation’, catering to its immense popularity in India and featuring compelling storylines, genres, and music that resonate with audiences.

    Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Vh1 is always at the forefront of innovative, audience-centric programming. With the launch of ‘Vh1 Unleashed’, and recent shows ‘Vh1 PopCurry Rice’ and ‘Vh1 AniNation’, we are bolstering our robust slate of original lifestyle content across multiplatform, tapping into the evolving micro- and macro-trends of our audience. This offers a dynamic playground for diverse brands and sponsors to reach a wide audience.”

    On the launch of Vh1 Unleashed, Alpha Zegus founder Rohit Agarwal said, “Collaborating with Vh1 on ‘Vh1 Unleashed’ is an exciting and transformative opportunity for us. Vh1, with its established reputation for innovation, is taking a bold leap into the gaming world, showcasing how gaming can inspire and connect people. This partnership not only reflects the growing influence of the gaming community but also allows us to bring our expertise to a platform that’s set to revolutionize how gaming is experienced and celebrated. We’re thrilled to work together and create something unique that will resonate deeply with gamers across the country, offering them an enriching and engaging experience.”

    With Vh1 ‘Unleashed’, ‘PopCurry Rice’, and ‘AniNation’, Vh1 is broadening its programming to cater to wider audience, from gaming enthusiasts and pop culture lovers to animation fans. This expansion paves the way for fresh brand partnerships and exciting new opportunities, solidifying Vh1’s position as a leader in delivering diverse and engaging content. As Vh1 continues to grow and innovate, it remains committed to providing exceptional entertainment while offering valuable opportunities for its partners.

    Explore the world of Indian independent pop music with PopCurry Rice, stunning animation via AniNation and the dynamic gaming ecosystem with Vh1 Unleashed, only on Vh1, JioCinema, and Kaanphod YouTube channel.

  • Zee TV and Bobble AI collaborate to revolutionise Sa Re Ga Ma Pa 2024 auditions

    Zee TV and Bobble AI collaborate to revolutionise Sa Re Ga Ma Pa 2024 auditions

    Mumbai: Zee TV has undertaken a strategic initiative to boost participation in the Sa Re Ga Ma Pa 2024 auditions. The campaign leveraged Bobble AI’s technology to engage its 85 million global users through targeted AI-driven prompts in chat keyboards. By geo-targeting users in popular chat apps seen expressing their interest in singing/auditioning, Zee TV placed intent-based prompts designed to spark interest and drive users to the Sa Re Ga Ma Pa auditions. Zee TV’s contextual AI prompts, appearing within Bobble keyboard chats, directed the users to a video promo with detailed audition information. Clicking on these prompts enabled users to receive audition details and redirected them to Sa Re Ga Ma Pa’s Instagram page, optimising conversion rates and ensuring a smooth user experience.

    This innovative approach, executed in Kolkata, Delhi, and Mumbai from 8 July to 2 August 2024, effectively engaged potential contestants by integrating them into their daily conversations. Zee TV’s initiative garnered 1.3M impressions and ensured maximum engagement and conversion, significantly enhancing the success of the Sa Re Ga Ma Pa auditions.

    Zee TV’s chief channel officer Mangesh Kulkarni said, “The idea behind using AI and intent-based marketing for Sa Re Ga Ma Pa was to create a more personalized and relevant approach to engage potential contestants. By targeting conversations where users were already discussing singing, auditions or music, we naturally and effectively reached aspiring singers. This approach not only made the audition process more accessible but also ensured we connected with genuinely interested and passionate individuals. It’s a significant step in how we engage our audiences and foster new talent.”

    As Zee TV continues to innovate and adapt to the evolving digital landscape, this collaboration with Bobble AI redefined engagement strategies within the entertainment industry. The success of this campaign promises to be a game-changer, encouraging other brands to listen to their audiences and engage with them in more meaningful ways.

  • Artium unveils Juju Baby Music

    Artium unveils Juju Baby Music

    Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

    The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

    The “Future Wave” album Season 1 lineup includes:

    1. June 21: “Naina Ro Pade” (Artist: Javed Ali)
    2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
    3. June 30: “Undercover” (Artist: Jyotica Tangri)
    4. July 5: “Dard Ke Siva” (Artist: Divya Kumar)
    5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)

    Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

    Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

    Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

    Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

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  • Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Mumbai: This World Music Day, Vh1 India, Viacom18’s premier international music and English entertainment channel, is taking a stand against online hate and negativity using music as a catalyst. Teaming up with the dynamic independent music duo Zephyrtone, Vh1 India has created the inspiring anthem ‘#TurnUpTheLove’. This unique initiative aims to provide a platform for artists to share their stories, rise above online bullying, and spread the message of love and resilience. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

    #TurnUpTheLove is a testament to the power of music in turning negativity into an uplifting force of courage and resilience. The track begins with a playful instrumental intro, with a confident and carefree tone. The lyrics dismiss the hate comments that artists have received with a light-hearted attitude and emphasize that these negative words do not define them. The second verse delves deeper into the duo’s journey. The bridge reflects a moment of defiance, where the artists directly address critics and trolls, highlighting that the adversity musicians face only strengthens their music and resolve. The triumphant chorus leaves listeners with a powerful message of unwavering confidence and positivity.

    Speaking on the initiative, Viacom18  business head, Youth, Music, and English Entertainment cluster, Anshul Ailawadi said, “Vh1’s #TurnUpTheLove campaign is our way of backing our artist collective in a big way. What sets it apart is the use of actual hate comments to create an inspiring anthem. It’s a reflection of how the artists battle online hate in real life and use it as creative fuel for their growth. We hope this initiative encourages everyone to stand against online hate and support artistic expression.”

  • Sony Music Entertainment India and Maddock Films announce strategic partnership

    Sony Music Entertainment India and Maddock Films announce strategic partnership

    Mumbai – Sony Music Entertainment India and Maddock Films have announced a new and broad strategic collaboration in India’s entertainment industry. This partnership unites the two companies with the goal of producing music projects, encompassing film soundtracks and independent pop projects featuring A-list Indian talent.

    Several high-profile projects anchor this alliance, including soundtracks for the upcoming Hindi film “Chhava” starring Vicky Kaushal and Rashmika Mandanna with music by A.R. Rahman, the drama “Diler” featuring Ibrahim Ali Khan, and “Ikkis” starring Agastya Nanda with music by Sachin-Jigar. In addition, the soundtracks for “Luka Chhupi 2,” “Sector 36” starring Vikrant Massey, “Sarvagunn Sampan” featuring Vaani Kapoor, and “Rumi Ki Sharafat” starring Radhika Madan will be part of this collaboration.

    Sony Music Entertainment India managing director Vinit Thakkar said, “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences. Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”
    Maddock Films founder Dinesh Vijan echoed the sentiment, adding, “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date. Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.