ITV

Category: Music and Youth

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • 9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports

    9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports

    MUMBAI: The entities that were said to be involved in acquisition talks have no clue about the development. It seems to be pure speculation.

    The media and entertainment industry was since morning rife with speculation that India TV promoter Rajat Sharma is acquiring a controlling stake in the New Silk Route (NSR)-backed 9X Media. Reports emerged in the last few hours that also state the value of the deal was Rs 200 crore (Rs. 2,000 million).

    9X Media’s CEO Pradeep Guha, however, rubbished this news. He told Indiantelevision.com, “All the reports are absolutely rubbish. We are not selling 9X Media.” When Rajat Sharma was contacted, he retorted: “I have no idea where these reports are coming from. I am out of the country. All these reports are absolutely false.”

    Though, Sharma has been keen on evaluating several opportunities to diversify the business portfolio of Independent News Service, which depends entirely on advertising revenue from India TV, acquiring 9X Media is not in his list. Yet. Sharma and his wife Ritu Dhawan are the largest shareholders of INS, which is the parent company of India TV. They own close to 60 per cent stake in the company.

    According to reports that are making the rounds in the industry, Sharma may seek help for the fund transaction from existing investors in INS like the Silicon Valley-based media investor Keyur Patel who also owns a stake in NDTV through his CV Global Holdings, a Mauritius based investment arm.

    NSR was earlier looking to sell its 80 per cent stake in 9X Media to Sony Pictures Networks in August. Its CEO Pradeep Guha directly owns five per cent stake whereas 9X Media Employee Trust has a 13 per cent stake. NSR has Drag Along/Tag rights over Guha’s shareholding and can cause him to sell his entire holding if the transaction materialises.

    9X Media was founded in 2007 by Peter Mukerjea and Indrani Mukerjea and owns a bouquet of music channels that include regional language channels in Marathi and Punjabi. Its flagship channels are 9XM and 9X Jalwa.

    The rise of India TV as India’s leading news channel within a fairly short span of its existence owes a lot to the vision of its chairman and editor-in-chief Rajat Sharma who, along with his wife Ritu, leads a team of professionals.

    Sharma, considered close to the ruling Bharatiya Janata Party, co-founded India TV with his wife Ritu Dhawan in April, 2004 from a swanky studio-cum-office in Film City, Noida. Sharma and Dhawan had set up their own production house, Independent News Service (INS), the parent company which owns India TV, in 1997 that has now transformed into a broadcasting company — a la NDTV and TV18/Network18.

  • 9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports

    9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports

    MUMBAI: The entities that were said to be involved in acquisition talks have no clue about the development. It seems to be pure speculation.

    The media and entertainment industry was since morning rife with speculation that India TV promoter Rajat Sharma is acquiring a controlling stake in the New Silk Route (NSR)-backed 9X Media. Reports emerged in the last few hours that also state the value of the deal was Rs 200 crore (Rs. 2,000 million).

    9X Media’s CEO Pradeep Guha, however, rubbished this news. He told Indiantelevision.com, “All the reports are absolutely rubbish. We are not selling 9X Media.” When Rajat Sharma was contacted, he retorted: “I have no idea where these reports are coming from. I am out of the country. All these reports are absolutely false.”

    Though, Sharma has been keen on evaluating several opportunities to diversify the business portfolio of Independent News Service, which depends entirely on advertising revenue from India TV, acquiring 9X Media is not in his list. Yet. Sharma and his wife Ritu Dhawan are the largest shareholders of INS, which is the parent company of India TV. They own close to 60 per cent stake in the company.

    According to reports that are making the rounds in the industry, Sharma may seek help for the fund transaction from existing investors in INS like the Silicon Valley-based media investor Keyur Patel who also owns a stake in NDTV through his CV Global Holdings, a Mauritius based investment arm.

    NSR was earlier looking to sell its 80 per cent stake in 9X Media to Sony Pictures Networks in August. Its CEO Pradeep Guha directly owns five per cent stake whereas 9X Media Employee Trust has a 13 per cent stake. NSR has Drag Along/Tag rights over Guha’s shareholding and can cause him to sell his entire holding if the transaction materialises.

    9X Media was founded in 2007 by Peter Mukerjea and Indrani Mukerjea and owns a bouquet of music channels that include regional language channels in Marathi and Punjabi. Its flagship channels are 9XM and 9X Jalwa.

    The rise of India TV as India’s leading news channel within a fairly short span of its existence owes a lot to the vision of its chairman and editor-in-chief Rajat Sharma who, along with his wife Ritu, leads a team of professionals.

    Sharma, considered close to the ruling Bharatiya Janata Party, co-founded India TV with his wife Ritu Dhawan in April, 2004 from a swanky studio-cum-office in Film City, Noida. Sharma and Dhawan had set up their own production house, Independent News Service (INS), the parent company which owns India TV, in 1997 that has now transformed into a broadcasting company — a la NDTV and TV18/Network18.

  • ‘Times Are a-Changin’, says Modi at Colors’ GCF via live stream; US$ 3.4bn commitment received

    ‘Times Are a-Changin’, says Modi at Colors’ GCF via live stream; US$ 3.4bn commitment received

    MUMBAI: The Global Citizen Festival India, presented by Colors Viacom18 and Venky’s, called upon governments, and leaders, who made commitments to achieving the sustainable development goals. At the GCF took place for the first time at the MMRDA Grounds, Bandra-Kurla Complex, Mumbai, on 19 November.

    In all, 25 commitments and announcements were made by policymakers which will impact over 50 crore people with an investment of US$3.37 billion (INR 22,940 crore)

    Prime Minister Narendra Modi, via a live video stream, addressed the crowd before the English Music band Coldplay performed. Modi quoted lines from Nobel Laureate Bob Dylan’s iconic “The Times They Are a-Changin” to make a veiled reference to the political situation in the country in the backdrop of demonetisation. “I’m convinced we can and we will build a Swachh Bharat free of all forms of filth within one generation,” he said.

    HP committed to provide 48 mobile classrooms, investing US$3.6 million to result in 15 million people in rural areas of India getting access to quality education and technology over six years . Toilet Board Coalition committed US$ 15 million over three years to help 130 million people gain improved access to sanitation and hygiene. IDFC Bank committed to provide 200,000 micro finance loans for water and sanitation, worth INR 200 crore (US$29.4 million) to reach 450,000 people by the end of 2019.

    Other GCF partners included BookMyShow, Rishtey Cineplex, Voot and Radio Mirchi.

    In two months since the launch of the Global Citizen India movement, more than five lakh young Global Citizens in India took more than 20 lakh actions calling on political, faith and business leaders, along with celebrities, to be more accountable in their efforts to improve education, gender equality and water, sanitation and hygiene in India.

    Global Citizen CEO Hugh Evans said: “Tonight, we saw dozens of commitments that will impact the lives of 500m people.” Global Education and Leadership Foundation CEO Gowri Ishwaran said: “Today’s Global Citizen Festival India brought together 70,000 young people who made their voices heard by leaders from private industry, government, non-governmental, community and religious organisations on the issues that matter: Sanitation, Education and Gender Equality.”

    GENDER EQUALITY: Global Citizens took 518,000 actions in support of investing in girls and women to achieve gender equality. These efforts secured four commitments that are set to affect the lives of more than for two million women, including the International Finance Corporation Banking on Women Group committing USD$ 2 billion towards banking on women and promoting women entrepreneurship by end 2019. This includes a US$100 million investment in India.

    QUALITY EDUCATION: Global Citizens took 265,000 actions. In response, six commitments were secured, including HP committing to provide 48 mobile classrooms, investing US$3.6 million to result in 15 million people in rural areas of India getting access to quality education and technology over six years.

    WATER, SANITATION AND HYGIENE: Global Citizens took 651,000 actions, securing 11 commitments and announcements that are set to affect the lives of 486 million people

    GCF India, powered by UPL and NECC, was hosted by the Government of Maharashtra and produced by Wizcraft International. Other partners included: the United Nations, the Times of India Group, Google, Hindustan Unilever, Ola, Spykar, Make My Trip and Taj Group of Hotels.

  • ‘Times Are a-Changin’, says Modi at Colors’ GCF via live stream; US$ 3.4bn commitment received

    ‘Times Are a-Changin’, says Modi at Colors’ GCF via live stream; US$ 3.4bn commitment received

    MUMBAI: The Global Citizen Festival India, presented by Colors Viacom18 and Venky’s, called upon governments, and leaders, who made commitments to achieving the sustainable development goals. At the GCF took place for the first time at the MMRDA Grounds, Bandra-Kurla Complex, Mumbai, on 19 November.

    In all, 25 commitments and announcements were made by policymakers which will impact over 50 crore people with an investment of US$3.37 billion (INR 22,940 crore)

    Prime Minister Narendra Modi, via a live video stream, addressed the crowd before the English Music band Coldplay performed. Modi quoted lines from Nobel Laureate Bob Dylan’s iconic “The Times They Are a-Changin” to make a veiled reference to the political situation in the country in the backdrop of demonetisation. “I’m convinced we can and we will build a Swachh Bharat free of all forms of filth within one generation,” he said.

    HP committed to provide 48 mobile classrooms, investing US$3.6 million to result in 15 million people in rural areas of India getting access to quality education and technology over six years . Toilet Board Coalition committed US$ 15 million over three years to help 130 million people gain improved access to sanitation and hygiene. IDFC Bank committed to provide 200,000 micro finance loans for water and sanitation, worth INR 200 crore (US$29.4 million) to reach 450,000 people by the end of 2019.

    Other GCF partners included BookMyShow, Rishtey Cineplex, Voot and Radio Mirchi.

    In two months since the launch of the Global Citizen India movement, more than five lakh young Global Citizens in India took more than 20 lakh actions calling on political, faith and business leaders, along with celebrities, to be more accountable in their efforts to improve education, gender equality and water, sanitation and hygiene in India.

    Global Citizen CEO Hugh Evans said: “Tonight, we saw dozens of commitments that will impact the lives of 500m people.” Global Education and Leadership Foundation CEO Gowri Ishwaran said: “Today’s Global Citizen Festival India brought together 70,000 young people who made their voices heard by leaders from private industry, government, non-governmental, community and religious organisations on the issues that matter: Sanitation, Education and Gender Equality.”

    GENDER EQUALITY: Global Citizens took 518,000 actions in support of investing in girls and women to achieve gender equality. These efforts secured four commitments that are set to affect the lives of more than for two million women, including the International Finance Corporation Banking on Women Group committing USD$ 2 billion towards banking on women and promoting women entrepreneurship by end 2019. This includes a US$100 million investment in India.

    QUALITY EDUCATION: Global Citizens took 265,000 actions. In response, six commitments were secured, including HP committing to provide 48 mobile classrooms, investing US$3.6 million to result in 15 million people in rural areas of India getting access to quality education and technology over six years.

    WATER, SANITATION AND HYGIENE: Global Citizens took 651,000 actions, securing 11 commitments and announcements that are set to affect the lives of 486 million people

    GCF India, powered by UPL and NECC, was hosted by the Government of Maharashtra and produced by Wizcraft International. Other partners included: the United Nations, the Times of India Group, Google, Hindustan Unilever, Ola, Spykar, Make My Trip and Taj Group of Hotels.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.