Category: Music and Youth

  • Echoes of Earth festival illuminates Delhi’s ecosystem with conservation focus

    Echoes of Earth festival illuminates Delhi’s ecosystem with conservation focus

    Mumbai: Delhi’s iconic Auro Kitchen Bar recently came alive with the award-winning ‘Echoes of Earth’ music festival, held this Friday, November 15th. The event celebrated the city’s rich biodiversity and showcased the evolving ecosystems of Delhi throughout the changing seasons.

    The evening kicked off with a thought-provoking panel discussion hosted by ‘WWF-India’, the festival’s conservation knowledge partner. The discussion explored the critical role of trees in urban ecosystems and highlighted the seasonal changes trees undergo. Experts shared insights into nurturing and protecting trees, emphasising their beauty and ecological significance for future generations.

    The panel featured distinguished speakers, including Neha Sinha, conservation biologist and Head of Conservation Partnerships at ‘WWF-India’, and Anita Mani, author and publisher at ‘Indian Pitta Books’. Vijay Dhasmana, eco-restoration and rewilding practitioner, moderated the engaging session.

    Mani highlighted the importance of reviving habitats for endangered species, stating, “Nostalgic questions such as ‘where have the sparrows gone’ are ironic, as we have relentlessly removed their habitats with our hedge-less manicured gardens and glass-fronted buildings that lack the niches and corners they need for nesting. If we revive their habitats, they will return.”

    Sinha followed up, adding, “There used to be a certain Delhi aesthetic. A house with a garden and a creeper on the side of the building. That sustained ants and birds and small animals. Today we have blocks of flats and plastic grass. It’s still not too late to convert each garden, verandah and terrace into a refuge for wildlife. Plant native – pipal semal and banyan trees, vajradanti and madhabi lata plants. Reduce chemical use. Let’s have tens of thousands of native gardens in each city, creating a corridor for butterflies, birds, and wild animals.”

    Vijay Dhasmana concluded, saying, “Rewilding is gaining momentum, and there is growing awareness about recreating habitats. In our landscapes, native plants play a vital role in establishing such habitats. These native species are highly resilient and remarkably tolerant, offering hope in the face of changing climatic conditions. Delhi is home to more than 235 tree species, making it one of the greenest capitals in the world.”

    Conservationist Benhail Antao, best known for hosting National Geographic’s ‘Snakes SOS: Goa’s Wildest’, led an interactive session on coexisting with wildlife. Antao, who has extensive experience rescuing animals, especially snakes, educated attendees on the behaviours and roles of often-misunderstood species in urban settings. He emphasised the importance of empathy in fostering harmonious coexistence with wildlife.

    Antao remarked, “We cannot thrive alone as a species; our survival depends on coexisting with all life around us. To coexist, we must empathise—yet empathy cannot flourish where fear reigns. And fear is born from ignorance and misinformation.”

    The evening then transitioned into a musical celebration. Zenguin’s soulful melodies provided a serene backdrop, captivating the audience as the night unfolded. The festival reached its zenith with a stunning performance by Vieux Farka Touré, the “Hendrix of the Sahara.” Touré, known for blending traditional African rhythms with jazz and blues, delivered an unforgettable performance, leaving the crowd mesmerised.

    Echoes of Earth’s 7th edition continues to champion the intersection of art and activism. By drawing attention to the vital importance of local ecosystems and global conservation efforts, the festival serves as a platform to ignite conversations and inspire action toward environmental preservation. Through its dynamic programming, Echoes of Earth hopes to foster a worldwide community of advocates dedicated to protecting the planet’s future.

  • ‘Marvels of Saudi Orchestra’ to perform in Tokyo for cultural celebration

    ‘Marvels of Saudi Orchestra’ to perform in Tokyo for cultural celebration

    Mumbai: The ‘Marvels of Saudi Orchestra’ will captivate audiences at Tokyo Opera City, marking its debut performance in Japan. Following lauded shows in Paris, Mexico City, New York, and London, this event highlights a significant cultural exchange that celebrates Saudi Arabia’s rich musical heritage while embracing Japanese traditions.

    The evening’s performance will feature the Saudi National Orchestra and Choir alongside Japan’s Gagaku Orchestra Imperial Court Music and the Orchestra Academy of Tokyo College of Music. This collaborative program will showcase traditional Saudi pieces intertwined with classical Japanese music, emphasising the profound musical legacies of both nations. Adding to the occasion, the renowned Japanese guitarist HOTEI will deliver a special guest performance, enhancing the cross-cultural musical dialogue.

    The Music Commission CEO, Paul Pacifico expressed the importance of this event: “Music has a unique ability to transcend borders and create connections. Through the ‘Marvels of Saudi Orchestra,’ we are thrilled to share the cultural heritage of Saudi Arabia with the world, fostering deeper understanding and friendship through shared artistry.”

    Organised by the Saudi Music Commission under the Ministry of Culture, this event symbolises Saudi Arabia’s dedication to global cultural exchange and musical innovation. The concert not only bridges traditions but also celebrates the power of shared artistry to foster international goodwill.

  • Smirnoff unveils season two of ‘The Lab’

    Smirnoff unveils season two of ‘The Lab’

    Mumbai: Smirnoff, in partnership with MixMag, announced the launch of season two of ‘The Lab’, Mixmag’s celebrated global DJ streaming series. This season promises a series of electrifying events across multiple cities in India, including Mumbai, Bangalore, Gurgaon, Goa, Hyderabad, Kolkata, and Indore. The Lab will showcase a lineup of both Indian and international talent with a strong focus on inclusivity and diversity.

    This collaboration is part of the Smirnoff Project’s “We Do We” campaign, which champions collective unity and celebrates diversity. By fostering a sense of togetherness and celebrating individuality through music, The Lab embodies the core values of the “We Do We” campaign. Smirnoff aims to inspire and unite people from all walks of life, transcending cultural and geographical boundaries to create a more inclusive music scene.

    ” At Smirnoff, we’re all about vibing with diversity and inclusivity through our ‘We Do We’ campaign! Teaming up with The Lab is a major move, mixing music and creativity to bring everyone together. With MixMag in the mix, we’re pumped to turn the spirit of ‘We Do We’ into a reality, creating a space where everyone can connect and celebrate through the ultimate universal language: music!” said Diageo India VP – premium portfolio head Aparna Deshmukh.

  • Zing to launch youth-centric content for TV

    Zing to launch youth-centric content for TV

    Mumbai: Zing is set to transform television viewing by introducing digital content to traditional TV screens. Aiming to meet the evolving preferences of younger audiences, Zing combines the appeal of digital platforms with conventional television.

    As part of this initiative, Zing will launch ‘Short Storiyaan’ and ‘Series Showcase’, featuring popular shows in condensed formats tailored for today’s youth. In collaboration with production houses Natak Pictures and Content Ka Keeda, Zing curates content that reflects the interests of the younger generation.

    Starting 2 November, ‘Short Storiyaan’ will showcase award-winning short films known for their storytelling. Meanwhile, ‘Series Showcase’, launching on 17 November, will feature a selection of web series that explore themes of love, friendship, and heartbreak—topics relevant to Gen-Z. These narratives aim to entertain while resonating with the real-life experiences of today’s youth.

    Zing & FTA business head Pankaj Balhara said, “The entertainment landscape is evolving rapidly, with digital content gaining significant traction among young audiences. We are thrilled to bring these compelling stories to television screens, offering an experience that aligns with the preferences and lifestyles of today’s generation. While smart TV adoption continues to grow and streaming consumption still is prevalent on smaller screens, Zing bridges this gap by delivering high-quality content to larger television screens. This approach enhances the viewing experience and caters to our diverse audience across metropolitan and regional cities. Also, recognizing that television is inherently a family viewing experience, we have been mindful of the content we present, ensuring it is suitable and enjoyable for all viewers. At Zing, our unwavering commitment to innovation drives us to stay ahead of the curve by expecting and responding to the evolving needs and preferences of our audience. Through the continuous refinement and expansion of our offerings, we ensure that our content consistently exceeds consumer expectations, securing our position at the forefront of the entertainment industry.”

  • JioSaavn launches three months of free subscription this festive season

    JioSaavn launches three months of free subscription this festive season

    Mumbai: JioSaavn announced the launch of a special offer this festive season. Users on JioSaavn will now be able to avail three months free subscription of its premium offering, JioSaavn Pro.

    This special offer will allow new users to start their music journey on JioSaavn with unlimited music downloads in superior quality. They will be able to access JioSaavn’s wide range of audio content ad-free and also receive personalised audio content for an enriched audio experience.

    With the launch of this offer, JioSaavn aims to provide new users with a unique experience that allows them to customise their listening preferences.

  • MTV Hustle season four is back with a bang

    MTV Hustle season four is back with a bang

    Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.

    This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.

    Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.

    MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.

    Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”

    Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”

    Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.

    Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.

  • Tips  Music achieves 32 per cent revenue growth in Q2, announces Rs 2 interim dividend

    Tips Music achieves 32 per cent revenue growth in Q2, announces Rs 2 interim dividend

    MUMBAIi: Music may soothe the soul, but for companies like Tips Music Ltd. (formerly Tips Industries Ltd.), it is the balance sheet that truly strikes a chord. The company posted robust results for the quarter ending 30 September 2024, with revenues climbing 32 per cent year-over-year to Rs 80.6 crore and profit after tax (PAT) rising by 21 per cent to Rs 48.2 crore. The growth, underpinned by a slate of new releases and increased digital engagement, underscores Tips Music’s strategy of capturing audience attention and expanding its footprint across diverse platforms.

    The company’s operational EBITDA for Q2 FY25 stood at Rs 59.5 crore, a 19 per cent increase from the previous year, with a steady EBITDA margin of 73.8 per cent. For the first half of FY25, revenue totaled Rs 154.5 crore, reflecting a 36 per cent year-over-year increase, while PAT reached Rs 91.7 crore, up by 37 per cent compared to H1 FY24.  

    The content cost for Q2 FY25 surged by 194 per cent to Rs 13.8 crore compared to Rs 4.7 crore in Q2 FY24, demonstrating the company’s strategic investment in acquiring high-quality music content. During the quarter, Tips Music launched a total of 125 new songs, including 39 film songs and 86 non-film songs, catering to diverse audience tastes.  

    Tips Music chairman & MD Kumar Taurani said, “I am pleased to share that the company has announced a second interim dividend for the year of Rs 2 per share, in addition to the interim dividend and buyback conducted in Q1 FY25. Our revenue for the quarter stood at Rs 80.6 crore, up by 32 per cent YOY with a PAT of Rs 48.2 crore increasing by 21 per cent YOY. Our relentless focus is on acquiring high-quality music content.”  

    Added Tips Music  executive director Girish Taurani:  “In Q2 FY25, we successfully launched 125 new songs, resulting in a diverse range of offerings that cater to a wide audience. This quarter, we released two musical short films, Tedi Medi and Beinteha,  both of which have received significant appreciation from the audience. Notable releases include Yaad Reh Jaati Hai  from the film The Buckingham Murders, sung by renowned artist B Praak, and Dua Kijiye, which continue to resonate with our listeners.”  

    Tips Music  CEO Hari Nair highlighted the company’s growing digital presence, stating, “Our YouTube channels’ cumulative subscriber base has now reached 108 million, reflecting our increasing influence and engagement. Our market share on audio digital platforms like Spotify and Saavn is also rising steadily. Additionally, our new brands & partnership  division is gaining traction, with collaborations such as Motorola using our track Rangeela Re‘ to launch its new line of colorful handsets.”  

    For the current fiscal year, Tips Music has declared a total shareholder payout of Rs 97.74 crore, including dividends and buybacks. The interim dividend for Q2 FY25 alone amounts to Rs 2 per share, translating to Rs 25.56 crore.  

    Key Financial Highlights:  

    – Q2 FY25 Revenue: Rs 80.6 crore, up 32 per cent year-over-year  

    – Operational EBITDA: Rs 59.5 crore, a 19 per cent increase from Q2 FY24  

    – PAT: Rs 48.2 crore, reflecting a 21 per cent growth year-over-year  

    – H1 FY25 Revenue: Rs 154.5 crore, up 36 per cent year-over-year  

    – H1 FY25 PAT: Rs 91.7 crore, an increase of 37 per cent  

     

  • Def Jam Recordings India, UMGB & Red Bull launch new season of Red Bull 64 Bars

    Def Jam Recordings India, UMGB & Red Bull launch new season of Red Bull 64 Bars

    Mumbai: Def Jam Recordings India, in partnership with Universal Music Group for Brands (UMGB), announced a dynamic collaboration with Red Bull to launch the highly anticipated new season of Red Bull 64 Bars. This collaboration aims to shine a spotlight on India’s vibrant hip-hop talent, delivering eight original tracks that represent the country’s diverse music, culture across multiple languages.

    Originally conceptualised by Red Bull, Red Bull 64 Bars stands apart from traditional rap formats by eliminating commercial elements like hooks and refrains, allowing artists to focus purely on raw lyricism and beats. This stripped-back format highlights the unfiltered skill and authenticity of rappers and producers, fostering genuine artistic expression. Powered by the influence and reach of UMG’s premium hip-hop label, Def Jam Recordings India, this season promises an exciting roster of some of India’s most talented emcees, along with a star-studded lineup of producers and artists.

    The format is straightforward, although it does involve a bit of understanding of rhythm and beats. In music (and specifically hip-hop) a single bar is a measure of four counts over a beat. For 64 bars, that means there’s room enough for approximately two minutes of words. Usually, a bar is one aspect of rap vocals, which often form the verse of a song and then there’s the chorus or the hook.

    Season one of Red Bull 64 Bars featured a series of 10 rappers from around the country who worked with Mumbai’s ace beatsmith Karan Kanchan to create a new track that’s all bars. The artists included Bengaluru-based rappers such as Hanumankind and RANJ, plus Mumbai’s cream of the crop, including Dee MC, Shah Rule, MC Altaf, Tienas and Trichia Grace-Ann Rebello, also Delhi NCR bred rappers Agsy and Rawal, and Mohali-based Sikander Kahlon.

    Senior vice president & business head – new business & brand partnerships, India & South Asia, Preeti Nayyar shared, “At UMG for Brands, supporting emerging artists has always been at the heart of what we do. The 64 Bars concept has captured our interest for some time, and we knew it was the kind of project we wanted to champion and partner with. Now that it’s finally happening, we couldn’t be more excited to be part of it. This collaboration perfectly aligns with our mission to foster creativity and elevate the next wave of hip-hop talent in India. With Def Jam Recordings India being the best fit from our labels, we’re uniquely positioned to amplify this initiative. We are thrilled to be part of this incredible initiative that showcases the richness and diversity of India’s music culture through Hip-Hop. It’s a unique platform for artists to share their personal stories with the world, and we couldn’t be more excited to contribute.”

    The new season will feature three of India’s top producers — Karan Kanchan, Sez On The Beat, and Parimal Shais — who will infuse their unique creative energies into the project, shaping the future of Indian hip-hop with their distinctive styles.

    Universal Music Group head of the independent artist collective Sumedhas Rajgopal shared his excitement about the collaboration, “This partnership with Red Bull’s 64 Bars underscores our commitment to elevating and empowering the voices of Indian hip-hop talent. At Def Jam Recordings India, we are passionate about preserving the authenticity of the genre, the culture and Red Bull 64 Bars perfectly aligns with that vision. This platform gives artists the freedom to express themselves without limitations, and we are thrilled to bring these powerful, original tracks to the world. India’s hip-hop scene is evolving rapidly, and we’re proud to play a role in its journey.”
     

  • Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled “Nayi Aawaaz, Naye Andaaz,” premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.

    The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.

    At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.

    Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”

    Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, “The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, “Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”

  • Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Mumbai: In today’s fast-paced world, staying relevant means embracing change. India’s iconic singing reality show Sa Re Ga Ma Pa is launching its latest season with a new format, featuring a fresh panel of mentors and distinguished voices from across the country. Zee TV has released a brand film highlighting the season’s theme ‘Nayi Aawaaz, Naya Andaaz,’ showcasing the musical expertise of the mentors, whose melodies have resonated with audiences across India.  

    The brand film captures a gamut of emotions that are a part of our daily lives. It opens with a young girl sobbing in her bedroom after a heartbreak. The voice-over (VO) whispers, “Jab dil tootta hai toh hum hai.” From beneath the bed, mentor Sachet Tandon gently sings the iconic lines of his soul-scorching melody “Bekhayali mein bhi tera hi khayaal aaye”. Cut to a boy staring into the mirror, his eyes reflecting the same sorrow. Behind the bathroom door, Parampara Thakur picks up the same melody she and Sachet have composed together with love, completing the heartfelt duet.

    The story takes a joyous turn as the same couple’s ring ceremony brings their families together. The VO continues, “Aur jab wahi toota dil judta hai toh hum hai,” as Sachin-Jigar emerge from behind with a lively rendition of their romantic hit “Apna bana le piya.” The celebration then peaks with a vibrant wedding party and the VO concludes, “Judte hue dil ke jashn mein toh main he suit karta hoon na,” with Guru Randhawa lighting up the scene, dancing and singing to his popular track “Tenu Suit Suit Karda.” The mentors then introduce themselves before joyously exclaiming together, “India ke har emotion mein hai hum. Aur ussi India ke liye laa rahe hum, nayi aawaaz, naye andaaz mein!”

    Zee TV chief channel officer Mangesh Kulkarni said, “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    ZEE CMO, content SBU Kartik Mahadev added, “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

    With its rich legacy and commitment to constant reinvention, Sa Re Ga Ma Pa is all set to embark on a new chapter. From chart-topping hits to captivating performances, the show promises to bring viewers on a musical journey like never before. Be prepared to witness musical excellence, emotional stories, and fresh talent as Sa Re Ga Ma Pa returns at 9 pm on 14 September, exclusively on Zee TV.