ITV

Category: Music and Youth

  • Bindaas launches a mobile game on its latest series Tere liye Bro

    Bindaas launches a mobile game on its latest series Tere liye Bro

    bindass’ latest series Tere Liye Bro, a refreshing tale, chronicling the lives of three best friends and the twists and turns their lives take has gained immense popularity amongst the millennials. Given the instant popularity of the show and its characters, the brand is all set to extend its universe with the launch of a simple yet riveting grid-based mobile game for fans. The game is now available on Google Play and App Store. 

    The Tere Liye Bro game features four lead characters from the show where the players have to strategically match similar blocks in a grid with a single touch. The fun continues for a total of 100 levels spread across 4 different modes. Each level comprises of multiple blocks with a few immovable objects as obstacles. Once the match is made, the player moves to the next level.  

    Disney India, Executive Director and Head of Product, Media Networks, Devika Prabhu said, “We are very happy with the fan acceptance of Tere Liye Bro on bindass across platforms. The launch of this game provides a great opportunity for the fans to have fun with the characters and engage with the series in a new way. This is yet another great example of the multi-platform philosophy of the bindass brand.”

    Teri Liye Bro is a story of two friends and a sister who set out on a mission to fulfill their best friend’s bucket list but in return come out of it valuing their friendship and fulfilling their own wishes along with the friend’s. What brews next is an exciting journey of these three finding out what they truly want and appreciating their bond as friends and much more!

  • Vh1 to air the most revered 60th Grammy Awards in india

    Vh1 to air the most revered 60th Grammy Awards in india

    Vh1 is all set to bring the biggest celebration of international music, the 60th Grammy Awards to Indian viewers. Airing straight from Madison Square Garden, New York, Vh1 promises an exclusive peek into the best and the greatest music that is honored word-wide. 60th Grammy’s is geared to set the stakes high with a line-up of spectacular musicians such as Lady Gaga, Pink, U2 and more. The award night will be hosted by actor and comedian James Corden, while Kevin Frazier, Nancy O’Dell and Keltie Knight will host the star-studded Red Carpet.

  • Celebrate Republic Day special with ‘Beats of India’ only on MTV Beats

    Celebrate Republic Day special with ‘Beats of India’ only on MTV Beats

    This Republic Day, MTV Beats is set to hit the patriotic notes with ‘Beats of India’. The channel will be playing a song every hour as a part of ‘Beats of India’ to intensify the patriotic vibes. From the inspiring ‘Vande Mataram’ by ‘A.R. Rahman’ to the energetic ‘Rang De Basanti,’ and from ‘Chak de India’ to ‘Aisa Desh Hai Mera,’ these songs are sure to emphasize on the importance of freedom and evoke your love for India with some of the most nationalistic Indian songs.

    Show: Republic Day special- ‘Beats of India’

    Date: 26th January

    Time: 8 AM – 11AM & 5 PM – 7PM

  • Cautious investments serve MTV Beats well

    Cautious investments serve MTV Beats well

    MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

    Viacom18 head-youth, music and English entertainment Ferzad Palia told Indiantelevision.com that the consumption of music on television has actually gone through the roof in recent years. “TV viewership is growing because you listen to music on TV and if you liked it then you go out and consume it at whatever point of time. There is no other genre that I know is growing by 50-60 per cent.” Palia said that there was a 60 per cent growth in the music genre on TV in the last four weeks of 2017 as compared with the same period of 2016, quoting Broadcast Audience Research Council (BARC) data.

    With the conversation on digital media intensifying, the Indian music industry is also shifting towards it. Palia said that MTV Beats, a pure-play music channel launched by Viacom 18 in the second half of 2016, is profitable as the management is very cautious about where it invests. “There are different genres, which we did not enter for various reasons as they are financially not feasible.”

    Contrary to what Palia said, a media professional speaking to Indiantelevision.com said that it may not be viable for music channels to sustain beyond a point with licencing prices going up every year and the only monetisation avenue being ad revenue. Stickiness to television is limited today when it comes to music. New songs are repeatedly played after which they are downloaded from paid apps.

    Considering the cost incurred on rising royalty charges and the digital onslaught, Palia said that the company takes a measured approach to launching channels. “We focus on our products, we invest right and we also do not like to over-invest.” He further said that their prime indicator is consumer acceptance that effectively shows up in their revenue. “Eventually, you are in the business for consumers, so that’s what we focus on,” he adds.

    According to FICCI’s 2017 report, the music industry continues to shift towards digital consumption on the back of cheaper data rates, better digital infrastructure and availability of curated digital music on growing digital platforms. In 2016, the Indian music industry was estimated at Rs 12.2 billion and is expected to grow to Rs 25.4 billion by 2021 at a compound annual growth rate of 15.8 per cent.

    Moreover, Palia revealed that the channel is focused on creating its own intellectual property content.

    MTV Beats targets the 15-30 year age group and has hit 400 million annual number of viewers. “While the youngster is watching, the parents are also introduced to this channel, so the entire viewership for us has grown tremendously. What others have done in 10-12 years, we have managed to accomplish in these many months,” he adds.

    The channel’s viewership grew by 118 per cent by the end of 2017. It also ended the year with 25 minutes time spent, becoming the highest watched contemporary music channel.

    In the time to come, MTV Beats aims to grow its roster of shows with more celebrity faces and music-related content.

    Also Read :

    Music channels bet on shows to boost viewership

    PEN to launch Hindi music channel Dream TV

  • Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    MUMBAI: Keeping the festivity going and making 2018 a grand affair, Vh1 Supersonic is all set to bring the biggest names for its 5th edition revealing the super line up for the gigantic 3-day festival. The 5th edition of Vh1 Supersonic will not only see some of the biggest names in the dance music and Independent Rock genre, but will also witness the legendary Dancehall Rapper Sean Paul set the stage on fire.

    Get jumping, as the Grammy award winner, instrumental for multiple chart toppers like Rockabye, Cheap Thrills to name a few, the legendary Sean Paul returns to India to up the ‘temperature’ of the festival. His distinctive rhythms, and unique voice has set him apart throughout his musical career. His immense popularity and talent has made him the only Jamaican artiste to have won an American Music Award (2006) for Favourite Pop/Rock Male artiste.

    Speaking about his visit to India, Sean Paul said, “I am really looking forward to going to India again, it’s always a great vibe there and I know the fans will enjoy the vibe I am about to bring; it will be super-sonic. I am ready to try some new cuisine there too, let’s see how that goes. ”

    Commenting on the Super Line-up and the gigantic festival experience planned for the fans, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “Celebrating 5 years of the phenomenal Vh1 Supersonic, we aim to give the viewers a transformative festival vibe with a gamut of experiential activities along with music across the three days. And, this year, with the legendary Sean Paul on board we have brought together a dream line up of stellar artists from different genres, making it an unforgettable festival of the year. We look forward to welcome our fans as we continue bringing the best for them each year.”

    Commenting on the super line-up of Vh1 Supersonic 2018, Vh1 Supersonic – Festival Curator, Nikhil Chinapa said, “As our festival expands its horizons, I’m very pleased we’ve been able to include the Jamaican superstar and global pop phenomenon Sean Paul, in our list of headline artists. Sean Paul’s discography and his list of collaborations read like a highlights package of global Top 10 hits.

    His inclusion at Vh1 Supersonic also underlines and cements Viacom18’s vision of being a multi-genre musical experience. Our six headliners this year include two global DJ superstars, an iconic Rock band, and genre-defining Indie trio, a Dancehall and Reggaeton pop star and a Brass ensemble.”

    That’s not all! As audience enjoy the mammoth artist line-up across three days of Vh1 Supersonic, the festival will surprise them with an extra grand super flea and food market dawning oasis into the festival walls.

    The festival will set up a #SuperFlea -The shopper’s paradise, with gourmet food and cute merchandise, coupled with comfortable and quirky chilling spots. Going #Artsonic, Vh1 Supersonic also partners with The Symbiosis Institute of Design to create installations all across the festival arena. Vh1 Supersonic raises the bar even higher than the previous editions, with their experience zone including multiple games, and a beautiful beer garden setup. There will be special arrangements for the Specially-abled in association with Enable Travel, from Volunteers to Elevated platforms and ramps.

    Because staying hydrated is a must, free water will be available all throughout the festival. Vh1 Supersonic also ensures extra special arrangements for the #SuperWomen, with women only bars equipped with Beauty Booth, encouraging new reforms with Pee-Buddy available and Special Women Safety Squad patrolling the festival grounds.

    To top it all up, Vh1 Supersonic also ensures that the party never stops! Post festival hours, festival goers will be treated to perfectly programed After-Hours, 10 PM onwards each day. The festival also introduces Happy Hours between 2pm and 04:30pm to give visitors all the more reason to keep the festive mood going.

    Tickets for Vh1 Supersonic 2018 available from 10th January on BookMyShow.

  • Eros Now announces ‘Lakhpati’ contest

    Eros Now announces ‘Lakhpati’ contest

    MUMBAI: Celebrating the holiday season, Eros Now, the cutting edge digital over-the-top (OTT) platform from Eros International plc, a leading global company in the Indian film entertainment industry, has announced the launch of Lakhpati Contest. Lucky winners stand a chance to win Rs. 1 Lakh everyday for a period of 30 days as part of the promotions which begin today.

    In a very easy to participate format where the lucky winners literally get paid to enjoy watching the platform’s entertainment content, viewers can download the Eros Now app or register on the website and update their profiles while they watch their favourite movies and shows. The contest is open for free registered users as well as premium subscribers. Post accepting the terms and conditions on daily basis, registered users will have to watch atleast 60 mins of movies and shows from Eros Now’s vast content library while the Plus/Premium users need to watch atleast 30 mins to qualify for the Lakhpati contest.

    To ensure there is no bias or human intervention in the entire process, the winners will be selected by a computerised draw and  the process shall be overseen by third party auditors appointed by the Company.

    Registered users can enter the contest once every calendar week (Mon-Sun) ) and Plus/Premium subscribers can play every day. 

    Commenting on the initiative, Eros Digital, CEO, Rishika Lulla Singh said, “At Eros Now, its a constant endeavor to engage our customers in a wholesome experience and what better initiative than the Lakhpati contest to double the entertainment quotient and bring in more cheer for our subscribers this festive season.”

    The contest is open to viewers in India. For rules and regulations log on to www.erosnow.com

  • Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    MUMBAI: Sri Adhikari Brothers Television Network Ltd and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, and movies. Pantel Technologies recently acquired the business of Reliance Big DTH, from the Anil Ambani group.

    Sab Group’s release to the BSE stated that “the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.”

    Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create   bouquet. This would usher in a new era of entertainment for the rural market, the release added.

    Markand Adhikari, chairman and MD, SAB Group, said, “Sab Group has laid down the   foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

    Pantel Technologies CMD, Vijendra Singh, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. With our coalition with SABGroup, we will bring together our technological proficiency and their content expertise thereby enabling us to provide good content for rural India which is what we are committed to for their upliftment.”

    Sab Group currently runs five channels: Mastiii (a music and youth channel); Dabangg (focusing on Hindi heartland of Uttar Pradesh, Bihar and Jharkhand); Maiboli (a Marathi entertainment channel); Dillagi (a channel dedicated to the rural India); and Dhamaal Gujarat (a music and youth channel for Gujarat).

    Pantel Technologies, an information technology and communication devices company, sells tablet PCs under the brand Penta T-Pads in India, GCC, south east Asia and African markets.

    Also read:

    Reliance Big TV acquisition: Pantel Tech joins the fray

    SAB realigns Dhanda’s position as TV Vision CEO

    SAB’s Happii-Fi to target multiple genres, gets 3m views online

  • PEN to launch Hindi music channel Dream TV

    PEN to launch Hindi music channel Dream TV

    MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

    Playing all Hindi Bollywood songs, Dream TV will be a free-to-air (FTA) channel. A source close to the development confirmed that the new music channel will comprise entirely Hindi music content and is likely to be launched in January.

    PEN is an Indian film production and distribution company established by Jayantilal Gada in 1987. Back in July 2017, Gada, talking to the media, had said PEN would launch three new music channels during the year.

    In the past, Gada said that three new channels were likely to be launched during August. While I Love will feature classic songs from the golden era of Bollywood music, BT (Bollywood Times) News, as the name suggests, will feature latest tinsel town news along with music.

    At a time when studios are going slow on production, Gada’s company is expanding and exploring new territory. Gada has said in the past that the company has always kept up with the times. They shifted from videos to satellite and now to the digital platform keeping television also by their side. He said that since the digital space requires big money, he might have to borrow through public issues.

    Just three days ago, PEN signed a deal with Mastiii where the latter will be available on the former’s Bollywood Times mobile app.

    Also read:

    Mastiii and PEN tie-up for win-win deal

    Pen India to co-produce ‘Shivaay’ with Eros International

  • Music channels bet on shows to boost viewership

    Music channels bet on shows to boost viewership

    MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

    A study done by video intelligence platform Vidooly Media Tech said that Indian users largely consume music content on YouTube. In the music segment, Hindi and electronic music were the two most popular genres among YouTube users and the music videos generated over 3 billion views.

    Observing the trend in the television space, the channels that kick-started their existence as a pure-play music channels are now experimenting with reality shows or shifting their focus to youth-centric content. Several music channels have changed their programming line-up in a bid to put their finger on the viewer’s pulse.

    Launched in 1996, MTV rolled out its first reality show in 2003 – Roadies. After that, there was no turning back as the channel cut down music content in favour of youth-based shows. Roadies has completed 15 seasons while Splitsvilla is on its 10th. The list goes on with Dropout, Girls on Top, Kaisi Ye Yaariyan, India’s Next Top Model, Love School etc. Bigg Boss 11 is the latest addition which will be its first time on the music channel.

    One can ask the question – what happens to the music content ratio? It might have decreased because of the captive audience in India, or it might be a deliberate strategy to move towards youth-centric shows or because of the report by Vidooly that said about the music content consumed more over YouTube.

    Adding more to the context, Channel V launched in 1994 and during its heydays, the channel launched several iconic campaigns. Later, In search of greener pastures, Channel V became youth focussed. Attempts were made to rebrand Channel V as a reality show channel, moving away from its music-only programming. The plans, however, did not come to fruition as the channel shifted its focus away from music and it lost much of its popularity and TRPs. Therefore, viewership dropped drastically. In 2016, this mistake was corrected: it went back to playing music videos on loop. Nevertheless, it was too late for Channel V to regain popularity, and Star India decided to shut down operations.

    There comes another channel called Zing, formerly known as Zee Muzic and Music Asia, which is an India-based music television channel owned by Zee Entertainment Enterprises, which broadcasts in Hindi and other regional languages. It also features humour, animation, spoofs and celebrity lifestyle in addition to music. Shows like Pyaar Tune Kya Kia, Aye Zindagi and Love Diaries are among the shows added to the list with an intention to grab the eyeballs of the viewers.

    The Times Group’s Indian glamour and entertainment television channel—Zoom which started out as a music, Bollywood and serial channel, pulled serials quite quickly off the air, within months it was a music + Bollywood news channel.  The OTT platform Viu is now experimenting with the OTT-to-TV format. It has tied up with lifestyle channel Zoom to broadcast its shows, Spotlight and Gehraiyaan to bring in larger audiences. 

    Breaking away from the mould, Sony Mix still stays pure to music. MTV Beats is one that shows celebrity-curated theme-based music shows like Fit Stop with Sunny Leone and House Party with rapper Badshah. Mastiii has shows that are related to music too.

    Also, Zee Entertainment Enterprises’ 9XM has the popular The Bakwaas Show where film stars come to promote their films. Do Pal Ka Interval is a humorous take on the upcoming Bollywood movies based on their trailer and story.

    Although the music content on music channels is steadily diminishing, the jury is still out on whether consumption of music will become an online phenomenon. Only time will tell if the move to reality shows will pay dividends in the long run for the channels.

  • B4U Music to launch ‘In the Mix’

    B4U Music to launch ‘In the Mix’

    MUMBAI: B4U Music are thrilled to announce the launch of a brand-new show titled ‘In The Mix’ hosted by the renowned music duo Panjabi Hit Squad.

    Embodying the essence of Urban culture from set to style, the show which is primarily aimed at the UK Asian audience is the first show of its kind on Asian television. ‘In The Mix’ will feature music from the UK Asian scene and commercial hits as well as guests ranging from music artists to Social Media influencers.

    UK Desi’s favourite DJ duo Panjabi Hit Squad are creators and pioneers of the now world-famous Desi Beats sound and have been present at the very forefront of the Urban Asian Music Scene since their formation.

    The 30-minute show ‘In The Mix’ will take their popular mixing techniques to the TV platform with each episode featuring a sleek visual mix of the biggest tracks to date.

    Guests included on the show are YouTube sensation Humza The Badman, Arjun, Zack Knight, Sonna Rele, H Dhami, Mumzy, Juggy D and ADP. Each episode will be packed full of music, mixes, interviews and a fun interactive game.

    Panjabi Hit Squad state, “We are ecstatic to be bringing a new show with B4U Music. It’s your ultimate weekly fix of music, entertainment and culture mixed up the Panjabi Hit Squad way!”

    With recent heights in BARB ratings, B4U Music has proven itself to be a leading channel for Asian music in the UK. ‘In The Mix’ is part of the networks initiative to invest more into local programming for an audience that that needs representation.

    In The Mix will air from Wednesday December 13th at 6.30pm (Repeat Friday 10pm, Monday 6.30pm) on B4U Music.