ITV

Category: Music and Youth

  • EPIC celebrates iconic indian women this women’s day

    EPIC celebrates iconic indian women this women’s day

    MUMBAI: This Women’s Day, EPIC, India’s leading Indian infotainment channel has announced a day-long programming line-up that is a treasure trove of compelling and informative series about India’s most iconic women, who have been integral in shaping the destiny of the country. This tribute of special programming will air on 8th March from 11am to 7pm.

    The three flagship series of the day are – the informative EPIC Ke Dus (Women), documentary Pehli, and spy thriller Adrishya.

    EPIC Ke Dus (Women) which will air from 11am – 12pm, showcases 10 most powerful women in Indian history and how their legacies have shaped the fabric of the country.

    Pehli showcases the life and achievements of 26 Indian women who have been pioneers in areas which were traditionally dominated by men. The series will showcase biographies of Kiran Bedi, India’s first female IPS officer; Indira Gandhi, India’s first female PM; and Mother Teresa, a Noble Prize laureate and canonised Saint, to name a few amongst other achievers who broke through the glass ceiling of what they believed only women could do and whose journey continues to inspire.

    Adrishya, a series which delves deep into the world of espionage, will showcase special episodes on gutsy women – Saraswathi Rajamani, a veteran of the Indian National Army and Noor Inayat Khan a spy for the British Empire in Paris during World War 2 among many others.

    “When people speak of women empowerment they often associate it with a very modern context” said Akul Tripathi, Content & Programming Head, EPIC TV. He further added “Indian women for centuries have shown passion and exceled at whatever they’ve set their minds to, regardless of the forces that held them back. This Women’s Day, we saw an opportunity to showcase the best of our programming which resonates with the un-daunting spirit of womanhood.”

  • This Women’s Day, MTV urges you to treat women with equality and not cupcakes

    This Women’s Day, MTV urges you to treat women with equality and not cupcakes

    MUMBAI: Women’s Day is right around the corner and soon we’ll see social media and various other platforms flooded with messages that appreciate womanhood. Brands will go out of their way to entice women with gifts and letters to make them feel important. But, is that what they ask for? Has anyone ever asked what they really want? Women don’t need this facade to tell them what they already know. It’s time to wake up and smell the coffee! This Women’s Day, MTV presents a video not for women but for all the superficial men who think they can woo a woman by showering her with their pseudo charming tactics. A Women doesn’t need to be reminded that she is special, she’s already aware that she’s worth a million bucks. She is not your next door docile girl who cuddles with soft toys. She is a feisty lady and she loves it like that.

    If you really want to gift her something, gift her with a sense of equality and respect. Let her know she has an equal standing as the men in the society, that she is no less, be it at home or outside. Take a vow that she will not be frowned upon when she makes her own choices. Come, join MTV in this endeavor because the channel believes in making women feel special, not because it’s Women’s Day but because they deserve it.

    Link – https://www.facebook.com/mtvindia/videos/10156041093165102/

  • U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season’s title

    U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season’s title

    MUMBAI: Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime, a befitting season finale. Kicked off as an intense month-long championship on India’s No. 1 youth brand, MTV, U Cypher finale was a special 90-minute episode that witnessed the two teams battle it out to a cliff-hanger finish. Team Yakshas emerged as the ‘Naye Superstars’ of virtual gaming and were crowned U Cypher with MTV Champions for the debut season.

    The finale started off with an easy win in Tekken 7 for Hans from Sherdils, who has remained undefeated throughout the tournament. The next game, CS:GO, was also won by team Sherdils to bring their score to 8 points, half-way through the match. The Yakshas upped their game soon after to pick up wins in both DOTA 2 as well as Real Cricket 17, bringing the match to a tie. The tie-breaker toss went in favour of the Sherdils who chose CS:GO as the decider game. Relentless focus and shrewd strategizing from the Yakshas saw them win the match in the third overtime 22-18, to be crowned U Cypher Season 1 Champions.

    The first season of U Cypher saw some incredibly talented players, as well as great team-work across all teams. Hans bagged the Most Valuable Player of the championship. Shubham More won 9 out of 10 games in Real Cricket 17, both teams Yakshas and Yodhas won 7 out of 10 DOTA 2 matches, while Akramaks won 8 out of 10 CS: GO matches played in the tournament.

    In the overall standings, Yakshas and Sherdils were followed by the Marksmen and Akramaks in third and fourth place respectively.

    Vivek “Acrid” Gore, the winning team Yakshas’ Captain, says “It’s a dream come true to win one of the biggest E-Sports tournaments in India. U Cypher has been a life-altering moment for all of us. The championship was very well organized and felt like an international tournament. The key moments for Yakshas were working on strategies together, practising and making new friends for life. We were focused and had only one aim right from the beginning, to become the champions for the first ever season. I look forward to being back in the next season.”

    U Sports, Founder, Ronnie Screwvala comments “I would like to congratulate Team Yakshas who constantly proved themselves to arise the reigning champions that they are today. Also, a word of appreciation for the other teams who put up an amazing fight till the very end. They may have lost the tournament but have won all our hearts with their skill, passion and determination. Our endeavour was to give talented young E-Sports athletes an audience with the country and raise awareness for E-Sports to be recognized as a sports discipline. U Cypher in its first season itself met with great interest across the country and made the world take notice. Hope the fans enjoyed the series.”

    Commenting on the conclusion of the show, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Pulling off a totally new genre on television was a big challenge for us but the kind of response we have garnered for a first of its kind, multi-platform, multi-game E-Sports championship is beyond anything we ever imagined! Over the past one month, U Cypher with MTV has changed the E-Sports scenario in India. The overwhelming response has assured us that India is ready for such format, and we hope to continue bringing such cluster breaking content to our viewers. As we close the first season of the show, we would not only like to congratulate Team Yakshas for a fantastic win, but also the other teams who have contributed in the overall success of the season.” 

    U Sports, Co-founder and CEO, Supratik Sen says “The highly competitive nature and high-speed spectacle of the sport made U Cypher a thrilling experience for players and viewers across the world. Our aim in introducing E-sports and positioning it as a new sport has garnered worthy traction from various places worldwide. Season one set the benchmark high with team Yakshas victory. My commendations to team Yakshas and all the player in the tournament. They are all E-sports Superstars. The viewers have perceived the show well and our inbox is flooded with requests to participate in the next season. We hope the nation had a great game with U Cypher season 1. We’ll be back soon with more on the next season.”

    U Cypher as a championship has gathered momentum in India. It has laid the foundation to break the stereotype, thus changing the perception that was and that E-Sports in India is now becoming a long-term career prospect for gamers as it is internationally. The aspiration is to nurture the sport and motivate budding young gamers giving them a platform to showcase their talent and compete at the international level.

  • Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    February is shaping up to be an exciting month for the viewers of MTV Beats – the 24×7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the mellifluous four member Sanam Band all this month. From MTV Beats ‘Spotlight’ a special launch of the band’s unreleased track that broke exclusively on 11th February, to the launch of Dil Beats, a brand-new show curated and hosted by Sanam Band, airing 10am every Dil Se Wednesday. Marking Valentine’s day with the launch on 14th February, the show revolves around romance and its various nuances.

    Spend your Saturdays singing Karaoke songs along with the YouTube sensation, Sahil Khattar only on ‘Gaano Ka Rafu Center 2.0’ – a talk show with, and about, musicians as guests to discuss nothing but Music! The anchor, actor and comedian will play the character of No No Money Singh. The second edition of the show will kick off with Sanam Band and will focus only on musicians, singers, composers and lyricists as guests across the country. The Fab Four will be the center of attention on the channel through the Month of Love.

    “Owing to its differentiated programming with unique thematic daily playlist, MTV Beats managed to widen its consumer horizon and recorded an astounding viewership of 102.4 million within a year. MTV Beats became the highest watched contemporary music channel with an average of 25 mins of time spent by viewers in the country. We grew significantly in a short span of time which is encouraging and we are positive that we will continue to have an exciting musical year ahead.” Shared Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia.

    On their association, Band Sanam said, “Being associated with MTV Beats is really special for all of us as we’ve all grown up watching MTV! Romance as a genre has been evergreen which is loved across all age groups. Collaborating with MTV Beats for the month of love has been an exciting project for us and we’re confident that the viewers are going to love it as well.”

    With a refreshing line-up of shows centered around love and famous artists getting quirky on ‘Gaano Ka Rafu Center 2.0’, this February is sure to satisfy your musical desires.

  • Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

    Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

    Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme. From being India’s first ever adventure based reality show to being the longest running adventure reality show, Roadies has re-defined the meaning of road expedition on Indian television. The milestone year of the show is nothing less than a carnival for sponsors as leading brands in the country grab the opportunity to be associated with Roadies Xtreme. The latest edition of the show promises to go beyond the usual and be ‘Xtreme’ in every sense of the word as it clinches to lucrative deals with leading brands in the country. Along with Renault as the title sponsor, mobile communications giant, OPPO has come on board as the powered by sponsor while ID Shoes and Durex have come together as co-powered by sponsors.

    The fourteenth season attracted significant viewership which stood at 140.5 million (All India 2+). With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the flavor that Roadies is known for. Having propelled many to be a part of an incomparable journey that enables a person to come across his or her potential, Roadies has shown the youth of the country the mirror that reflects what they truly are and where their capabilities lie. Taking the fifteenth edition, a notch higher Roadies will offer its viewers a season filled with utmost thrill, excitement and adrenaline rush.

    Commenting on the completion of fifteen years of India’s cult reality show, Viacom18, Chief Operating Officer, Mr. Raj Nayak said, “The completion of fifteen years of a reality show in India is a milestone in itself. Roadies has not only set new benchmarks for itself but for other shows in the reality TV show space. MTV is the only channel in the country that understands the psyche of the youth and keeping in mind their needs, the channel never fails to reinvent itself. The show has not only successfully maintained to be relevant through these fifteen years but has also created a cult following for itself.”

    Elaborating on sponsorship deals, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Roadies, through the years, has not only gained immense popularity but has built a loyal fan base like no other youth-based channel in India. The ever-increasing viewership base of the show amongst the youth is the result that the brands are keen on associating with the show. We aim at establishing a significant equity and create innovative brand propositions through our association with sponsors like Renault, OPPO, ID Shoes and Durex this time around.”

    “Associating with Roadies for three consecutive years is a result that our collaboration with MTV has been successful.  Roadies is synonymous to travel, exploration and adventure just like Renault DUSTER. The show has managed to garner positive response from the very first season from the youth and we are confident that this season will be ‘XTREME’-LY fruitful as well.” Renault India, Marketing, Head, Virat Khullar says.

    Throwing up some twisted surprises for not only audience and contestants but also the gang leaders will be, veteran Roadie, Rannvijay Singha. While he ushers the ‘unexpected’ this time around, adventure squad – Girl Boss, Neha Dhupia, Indian Television’s heartthrob, Prince Narula, seasoned Roadies judge, Nikhil Chinapa and celebrated rapper, Raftaar will embark on the most exciting and adventurous driving sojourn of their lives along with their gang members this Saturday, February 18 at 7.00 PM. Braving extreme conditions and fighting it out along with the gang leaders, Roadies will commence their journey from the picturesque locations and the extreme climatic conditions of Shillong, followed by Kaziranga, Bhalukpong, Itanagar and Ziro.

  • B4U Music celebrates love with Valentine’s Day special

    B4U Music celebrates love with Valentine’s Day special

    MUMBAI: February brings a sniff of Romance in the air. Valentine on 14 Feb is the day of love. Red Roses, Chocolates, Poems of Love are few of the many things used to express affections & love. However, in India Love is not complete without Bollywood Music which represents all expressions of love, and in a way is the epitome of expression for love.

    B4U Music resonates this feeling of love and brings a Valentine’s Day Special on this lovers Day. The channel will air different moods of love songs with Soft Romantics, Peppy love Dance numbers.

    Romance of the superstars, the new age love songs and many more. Loveology, Love Plugged in, be my Valentine are some of the shows that will be aired on this day. Tune in on 14 February 2018 from 7am till midnight with your loved one to enjoy this romantic musical day.

  • #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    Calling all music lovers to Pune, Vh1 Supersonic powered by Budweiser is all set to transform into a multi-genre international destination from 9th – 11th February. Every year, the festival just keeps getting bigger and better. In this edition, as the youth capital of India turns into the nation’s ‘music and party capital’ there is something for everyone in the fifth edition of Vh1 Supersonic!

    Here’s all the excitement this edition of Vh1 Supersonic promises to offer from rock and indie music to future bass and driving techno and a heady mix of artists in the Super Line-Up. The artist lineup for this year comprises over 70 artists with multiple headlining acts. Starting with the American Rock Legend –  Incubus, one of the most popular Rock bands and coming to India or the first time, Brandon Boyd from Incubus will be joining none other than the legendary Dancehall Rapper Sean Paul as he sets the stage on fire. The bass-heavy electronic dance music producer Marshmello along with some the most popular musicians such as Major Lazer, Alt-J, Dillon Francis, Ookay, Joseph Capriati and many more.

    Commenting on what’s in store for Vh1 Supersonic 2018, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “We wanted to celebrate our fifth Anniversary edition of Vh1 Supersonic with our fans. To do that, we are bringing back the iconic trio Major Lazer and keep our promise to fans that have been eagerly waiting for the gang. We have always brought the most loved and talented artists to our festival and we are extremely delighted to bring Major Lazer back. We will continue to make our Superfans happy.”

    The 2018 edition of the festival will not only see some of the biggest names from the world of dance music but will have five stages including the techno ensemble The Awakenings. The hottest addition is the new Live Stage which will feature rock music legends.

    As the festival goers enjoy the epic artist line-up across three days, the festival will surprise them with numerous experiences to enjoy along with the music. From the delicious food market – #SuperGrub to a shopper’s paradise – #SuperFlea to world class art at #Art@Supersonic to release the inner kid in you at Action Central. Unwind at the beautiful beer garden or the De-stress Tent or just chill out and enjoy the Happy hours as Vh1 Supersonic is where the party never stops!

    Vh1 Supersonic is open to all and special arrangements are made for the specially-abled in association with Enable Travel, from volunteers to elevated platforms and ramps. To show that we support WomenPower, the festival has women only bars equipped with an essentials booth and a women safety squad watching over the festival grounds. Because we care for the environment, we trade trash for goodies!

    Owing to the success in the last four years, this edition of Vh1 Supersonic has received support from its sponsors with Gionee has come on board as a Title sponsor and the festival is powered by Budweiser. The festival has sponsors across various sectors such as Ecommerce, Lifestyle Consumer, Electronic Retailer and FMCG, to name a few.

  • Vh1 – Inside Access with Miss Malini

    Vh1 – Inside Access with Miss Malini

    This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Vh1 Inside Access with MissMalini’ powered by Google Pixel 2’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebrities, larger than life music concerts and the scoop on the best gossip. Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 will not just give viewers a sneak peek into the country’s music and entertainment space but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only on Vh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.

    To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign ‘Get Inside Access’ providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock Café, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative.  Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.

    Commenting on the launch of the latest season, Viacom18, Programming Head – English Entertainment, Hashim D’Souza said, “Keeping true to its promise, Vh1 has always brought the best of International music, entertainment and lifestyle to its viewers. We constantly aim to create engaging content by introducing original shows and giving our viewers an opportunity to experience the best on air and on ground. After receiving an overwhelming response to the first season of Vh1 Inside Access with MissMalini, we’re elated to launch its second edition and are confident that the show will be well received by our viewers.”

    Making February extra special, Vh1 will be bringing shows that will not only entertain the viewers but also keep them longing for more! Vh1 goes all out to get some of the best available International English content to its viewers with Promposal beginning 12th February, and Vh1 Lovepalooza, a Valentine’s Day Special on 14th February. In addition, catch the 2018 Brit Awards exclusively on Vh1, on 26th February, celebrating great music and world class musicians.

  • 9X Media elevates Clyde D’Souza

    9X Media elevates Clyde D’Souza

    9X Media Pvt. Ltd, India’s largest music network, announced the elevation of Clyde D’Souza, Programming Head 9XO. Starting February 2018, Clyde has been given the additional responsibility of handling Programming for 9XM – India’s leading Bollywood music Channel. 

    Speaking of this development, 9X Media Pvt Ltd., Chief Programming Officer, Mr. Amar Tidke said “Clyde has immense knowledge and experience of creating content that appeals to a varied audience specially the youth. His innovative content ideas on 9XO have made the Channel extremely popular among the viewers. Clyde’s elevation to 9XM will bring fresh programming ideas in the Channel, further strengthening 9XM’s popularity and viewership.” 

    Clyde D’Souza is associated with 9XO since the inception of the channel and is responsible for driving major innovations on the Channel such as 9XO Fan wars, 9XO Hook, Tweetdown, 9XO Social Screen, O Bot, Insta Top 10, etc. Under his guidance 9XO has turned into one of the most popular International music channel in India.

    Sharing his enthusiasm, Vice President Programming 9XM & 9XO, Clyde D’Souza said “9XM has always wowed the viewers with path-breaking content and curation skills. I am extremely pleased to be a part of the team that has made 9XM India’s most popular Bollywood music destination. My experience of handling a niche International English music channel will help me to create innovative content that would be appealing to the viewers of 9XM. My current focus will be on introducing content innovations and digital extensions that will further build on the popularity of the Channel.”
     

  • IFTDA Masterclass with living legend Pyarelal Ji moderated by Salim Merchant

    IFTDA Masterclass with living legend Pyarelal Ji moderated by Salim Merchant

    The 15th IFTDA Masterclass played host to renowned singer-composer, Pyarelal Ramprasad Sharma, of the Laxmikant Pyarelal duo, who was the guest speaker.

    With a house full auditorium the enriching session turned out to be quite a musical one, moderated by music maestro Salim Merchant.

    While Pyarelal Ji threw light on the music era of the 60’s 70’s and 80’s recollecting fun filled stories of working with legends of his time such as Laxmikant, RD Burman, Mohammed Rafi and Kishore Kumar, he also interacted with aspiring musicians, singers and film students advising them on the art of composing music.

    What stole the show was Pyarelal Ji’s live performance on the piano and the violin singing classics like “ek pyaar ka Nagma hai, lagja gale etc.