ITV

Category: Music and Youth

  • PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 – the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art – a multi-faceted communications firm with extensive expertise in innovation and brand image management. With these associations, Moe’s Art will be fulfilling its mandate as a Communication Partner for the 4th consecutive year with PromaxBDA and for the 2nd year in a row with India Radio Forum.

    The two events bring together high-achievers, leaders, creative and some of the brightest minds to discuss latest developments, trends and future opportunities in their respective industries. The events also serve as excellent networking platforms and provide the attendees with opportunities to have their voices heard. Both the platforms feature an illustrious line-up of speakers, who share their expert opinions, analysis, insights and discuss possible solutions to existing challenges in their sectors.

    In keeping with tradition, PromaxBDA event will revolve around a riveting theme and for the 2018 edition, its Bootcamp, Masterclass and Awards will be seen celebrating the ‘Memory Makers’ of the marketing and design world. As for India Radio Forum’s 2018 edition, the platform will be seen following a creative theme called ‘Local Brain’ – to capture the local nuances of the country through different creative forms.

    This year, PromaxBDA India will host speakers and trainers such as Pete Bishop, Director at The Shop, Rob Middleton, VP Network Presentation Group, Astro and Arnab Chaudhari, Director at Banabo.

    India Radio Forum will host speakers such as Tapas Sen, Chief Programming Officer at Times of India Group, Maulshree Joshi, Creative Consultant, FamHealth Group and Nisha Narayanan, Chief Operating Officer at Red FM Network.

    Commenting on the association, Rajika Mittra, Country Head (India, Hong Kong and Philippines) – PromaxBDA said, “We have a long-standing association with Moe’s Art for these events and it has always been a great experience working with them. We are happy to have them as our ‘Communication Partner’ for the 2018 edition as well. We are extremely happy to continue our mission of leading the global community of marketers and creatives in the media & entertainment industry and connecting the community.” 

    Speaking about the association, Mayank Sen, Co-Founder, Moe’s Art said, “We are honoured to be associated with the prestigious PromaxBDA and India Radio Forum properties once again, with our continued association, we hope to up the ante in helping them create an immersive experience for the audience and media alike. With each passing edition of this event our learnings will surely help us to provide the properties with a 360 degree, holistic approach.”

    PromaxBDA India will be held on 22nd and 23rd of May in Mumbai, while India Radio Forum will be held on the 18th May at The Leela Ambience, Gurugram in Delhi.

  • Music Icon Sonu Nigam appoints ITW Playworx as his agency

    Music Icon Sonu Nigam appoints ITW Playworx as his agency

    Mumbai: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect to handling his assignments related to live shows, concerts, branded content, digital extensions, movies, IP’s, etc.

    ITW Playworx has further appointed Mr. Anant Nanoti as Business Manager for Sonu Nigam. Anant will be exclusively responsible for driving and managing business across all areas. Anant has been associated with ITW Playworx since inception and brings in close to 20+ years of experience in the field of Entertainment.

  • Songdew TV launches to promote independent music

    Songdew TV launches to promote independent music

    MUMBAI: Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

    The overabundance of music channels may pose a question of the new channel’s relevance. But the main factor playing to its strength is that it is the only channel dedicated to independent music.

    Speaking to Indiantelevision.com, Songdew director Sandip Tarkas says, “Differentiation is not at all a problem for us as we already have a differentiated content. While other channels are funky, we are not.” The channel will give a fresh outlook on music among the various Bollywood-dependent channels.

    The idea behind Songdew.com dates back four years ago when two batchmates Sandip Tarkas and founder of Songdew Sunil Khanna had been in talks about a music channel. They went to a music conference where artists were lamenting about lack of common resource to publicise their music. That’s when the idea of Songdew.com was ignited.

    “More than 28000+ talented musicians and bands creating outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform,” Khanna says.

    The music channel will be promoted primarily through its own media such as the website and the app as well as through the Videocon d2h homepage. The new synergy will provide artists multiple levels of cross-platform promotion including promos of unplugged music.

    “Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to young viewers, it is also our way of promoting new musical talent across the country,” an official spokesperson from Videocon d2h said.

    Also Read:

    Jio Music, Saavn to merge; RIL to invest $100 mn in combined entity

    Dish TV adds 30 new Tamil channels

     

     

  • Shemaroo board approves incorporation of US subsidiary

    Shemaroo board approves incorporation of US subsidiary

    MUMBAI: Shemaroo Entertainment Ltd’s (Shemaroo) board of directors, at its meeting today, gave the green light to invest in a company to be incorporated as a wholly owned subsidiary in America’s New Jersey.

    According to Shemaroo’s release to the BSE, the new entity is likely to be called Shemaroo Media & Entertainment Inc. The company will work in the media and entertainment industry and have a paid-up share capital of USD 50,000. 

    Gearing itself for the next phase of growth, Shemaroo restructured its top leadership last month. The entertainment and content company elevated Hiren Gada as the chief executive officer (CEO) in addition to his existing role as chief financial officer (CFO). The company also promoted Kranti Gada to the role of chief operating officer (COO).

    Having spent time with various divisions within Shemaroo and leading the organisation to scale up and get listed, Gada took on the leadership role in addition to his role as the CFO.

    Also Read:

    Rahul Mishra Shemaroo’s new general manager marketing

    Shemaroo’s third quarter numbers improve, digital revenue increases

  • Trace launches 3 channels in Japan

    Trace launches 3 channels in Japan

    MUMBAI: Trace and Hulu have announced the launch of three of Trace’s premium music channels, as part of the Hulu channels line-up, currently available to 1.64 million subscribers in Japan, from 9 April 2018 at MIPTV in Cannes. The channels are Trace Urban, Trace Tropical, and Trace Gospel.

    Trace chief group commercial officer and CEO International Laurent Dumeau said, “We have been very keen to bring the Trace brand to Japan for the very first time and to deliver music channels to an audience in Japan who are passionate about urban, tropical and gospel music. We have been asked for many years to bring these channels to Japan, and now through our partnership with Hulu in Japan we can deliver.”

    Hulu in Japan is an online video subscription service offering over 50,000 films, TV dramas and animation for a fixed monthly price of 933 yen (excluding tax). The lineup includes “Hulu Premiere” offering exclusive first view in Japan, “Hulu Original” created by Hulu in Japan, catch up episodes and live music streaming.

    Trace is a global multi-platform media and entertainment company that connects with multicultural audiences through premium afro-urban music and content across 21 pay TV channels, radios, motion picture, online and mobile services in over 160 countries to 200 million viewers and listeners.

    Trace Urban is a hip-hop and R&B top-40 music channel. It showcases the best videos from these three music genres as well as interviews, shows and documentaries related to urban artists and culture. Lightning International CEO and Trace Asia MD James Ross, said, “The expansion of the Trace music channels into Japan is a key part of our strategy to make Trace channels available to TV and online audiences throughout the Asia-Pacific region”.

    Trace Tropical is the music channel exclusively dedicated to tropical music. It features the videos from Latin America, the Caribbean and the Indian Ocean in various music genres (Salsa, Reggae, Reggaeton, Merengue, Bachata, Zouk, Zumba and Soca). Trace Tropical also broadcasts concerts and documentaries on tropical music and cultures.

    Trace Gospel is the only channel that presents today’s face of gospel music, which has evolved tremendously and nowadays it is much more than just choirs. Through the best music videos of contemporary, urban, worship and traditional gospel, as well as interviews with upcoming and established artists, features and concerts, Trace Gospel shows the diversity of gospel music.

  • 90s tunes see revival on music channels

    90s tunes see revival on music channels

    MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers.

    Film songs of 90s vintage have charisma of their own. In the romanticism of the previous era, a girl’s blush or flickering of eyelashes, were signs of sparks flying. Recently launched channel MTV Beats has also intends to come up with a new show with music from that decade.

    Once upon a time, Doordarshan, with its exclusive black-and-white recordings and private TV played old songs but have since then been sidelined to just radio stations. Retro songs are the anchor by which the older generations recall their younger times, friends, company and even long-forgotten incidences of first love.

    Well, nostalgia is good business. According to reports, Bollywood accounts for more than 90 per cent of the revenue of India’s Rs 10.6 billion pop music industry. 

    In an earlier interview with Indiantelevision.com, Viacom18 head-youth, music and English entertainment Ferzad Palia said that their target audience for the channel are youngsters. He said that the channel’s viewership grew tremendously as what others have done in 10-12 years, they have managed to accomplish in a few months. “Music genre is so commoditised that everyone is playing the same music. Since the number of releases is the same, creating differentiation is very important. People loved us because we were different and we don’t want to lose that and that’s across the whole MTV universe.”   

    A good music channel is one where everyone finds their favourites at their own suitable time. So, while some channels play old classics at night, some play latest hits, and others play evergreen numbers throughout the day.

    SAB & MAX cluster EVP and head Neeraj Vyas told us earlier that the channel will always have the quotient of playing older songs since it gains audience attraction. The music in the late last century is what Vyas calls as ‘ageless music’ that is prominent in reality shows, parties and singing contests. Sony Mix’s day kicks off with slow music followed by the 90s era. Later in the day, it telecasts mellow and soft songs followed by new tracks up till 9 pm. The last three hours of the night are dedicated to retro music.

    MTV Beats will soon launch its new show Flashback from Monday to Friday 9 pm to 12 am while B4U plays Awaaz de Kahaan during the same time slot. Mastiii channel airs Evergreen Hits between 1 pm and 3 pm and at the 9 pm time slot, the network plays The Golden Era with Annu Kapoor and Raat k Humsafar.

    Old melodies on music channels bring nostalgia. A walk down memory lane does a world of good every now and then for ardent music lovers.

    Also Read :

    Coexistence of music channels and digital devices is shortlived: Neeraj Vyas

    Cautious investments serve MTV Beats well

  • B4U TV celebrates successful first season of The Meera Gandhi Show

    B4U TV celebrates successful first season of The Meera Gandhi Show

    MUMBAI: B4U, one of the world’s leading Bollywood channels with viewership in over 100 countries, held the wrap party for the first season of The Meera Gandhi Show, an inspirational television program that encourages a life full of positivity, spiritual understanding and inner peace. The event, held at the Disney Screening Room, was attended by many of New York City’s notables including Caroline Leiberman, Jaswant Lalwani, Barbara Ellsworth Robbinson, Atif Toor, Aamer Khandwala, Yakub and Shilpa Mathew and Tarik Currimbhoy, amongst others.

    Meera Gandhi is an award-winning influencer, humanitarian, philanthropist and founder of The Giving Back Foundation. Her eponymous show’s first season takes viewers on an enlightening journey through such episodes as Revitalization, Freedom, Happiness, Accomplishments, Celebration, Compassion, Creativity and Karma and Destiny. Guests on the show include such doyens as DJ Donna D’Cruz, dancer Jules Bakshi, Academy award winning violinist Tim Fain, Buddhist monk Aria Das, PR guru Rob Goldstone and artists Juan Beral, singer Lara Anderson and rising star Madame Gandhi (who coincidentally is Meera’s daughter).

    Kevin Rego, North American Head for B4U, presented the idea for the show after witnessing Meera’s own spiritual journey. Her new lifestyle choices like meditation twice a day, a less hectic travel schedule and a slower, stress free pace was a message that needed to be shared and hence, The Meera Gandhi Show was born. Now, Meera shares her learnings through her mentors, inspiring individuals, music, guided meditation, experiences and recommended reading lists. The takeaway of the show is to discover tools to de-stress and live a more joyful, positive life.

    The complete 13-episode first season of The Meera Gandhi Show has aired on B4U TV Network and is available for live streaming at TheMeeraGandhiShow.com, Facebook and VIMEO.

  • ZEEL scraps 9X Media acquisition

    ZEEL scraps 9X Media acquisition

    MUMBAI: Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

    ZEEL, on 6 October 2017, had entered into an agreement to buy 9X Media and INX Music from New Silk Route (NSR) and other shareholders for an all-cash deal of Rs 160 crore.

    In a release to the BSE, ZEEL stated, “This is further to our communication dated October 6, 2017, providing relevant details of the proposed acquisition of 100% equity stake in 2 Media entities viz. 9X Media Private Limited and INX Music Private Limited (9X entities).”

    “In this regard, we wish to inform you that the said acquisition deal has been terminated/called-off by the Company inter alia due to non-completion of certain material Conditions Precedent.”

    9X Media, along with its subsidiaries, operates a bouquet of six music channels–9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi), 9X Tashan (Punjabi), 9XO (English), 9X Bajao (Hindi Classics).

    ZEEL was to acquire 91.45 million shares of Rs 10 each of 9X Media for a total consideration of Rs 155.2 crore. Furthermore, the company had also agreed to acquire 29.15 per cent stake in INX Music for Rs 4.8 crore.

    Post the acquisition, INX Music would have become a subsidiary of the company since 9X Media holds 70.85 per cent stake in the company.

    The acquisition was expected to be completed in 60 days as no government approvals were required.

    The deal would have provided an exit to private equity firm NSR that owns close to 80 per cent stake in 9X Media.

    Also Read:

    9X media announces two appointments in programming

    9X Media elevates Clyde D’Souza 

  • B4U wishes all the beautiful women a very happy women’s day

    B4U wishes all the beautiful women a very happy women’s day

    MUMBAI: International women’s day is celebrated on 8th march every year.   the day connotes and salutes the spirit of being a woman. 
    b4u wishes all the beautiful women a very happy women’s day 

    bollywood stories are incomplete without the quint essential heroine or divas who bring that spark to the silver screen

    these women are fashion icons trendsetters who along with looking glamourous, also essay powerful yet sensitive roles bringing about new thought processes and social change.

    b4u music promises to make this women’s day memorable by airing some splendid songs of all bollywood divas across decades. watch out for these special programs: 

    HASEENO KA MELA 08.05am to 10.35am

    A 2-Hour Breakfree program where we play the songs of the best of the actresses from 90s till now. From Sridevi, Kajol & Rani Mukerjee to Kareena Kapoor & Shraddha Kapoor, the show presents a bouquet of songs of these actresses, truly making it a “Haseeno ka Mela”.  

    90’S SCREEN QUEENS 11am to 05pm  

    This is a two-hour special show dedicated to the top divas of 90s, whose songs continue to entertain us even today. From the ravishing Raveena Tandon and sizzling Urmila Matondkar to the beautiful Manisha Koirala and gorgeous Karishma Kapoor.

    SHOW STOPPERS  05pm to 06pm

    There’s stardom and then there’s superstardom – the zenith of an actress’s popularity which truly makes her a “Showstopper” featuring stars like Madhuri Dixit, Aishwarya Rai, Priyanka Chopra and Deepika Padukone, “Show Stoppers” is all about the ultimate divas of Bollywood in the last three decades. 

    DIVAS first song of every hour B4U celebrates Women’s Day with a special musical packaging, “Divas”, where we will play songs of the most iconic actresses from the retro-classic era. The musical vignette is a fitting tribute to legendary Bollywood queens like Rekha, Hema Malini, Zeenat Aman and Helen, whose songs continue to be timeless gems of Bollywood’s repertoire. 

    PATAKAS 06pm to 07pm   “Pataka Girls”, as the show  name suggests will play songs of the top actresses of the contemporary times. Enjoy the very best tracks of today’s sizzling sensations like Katrina Kaif, Alia Bhatt, Anushka Sharma and Kangana Ranaut. 

  • Vh1 Supersonic, India’s biggest Multi-Genre music festival joined hands

    Vh1 Supersonic, India’s biggest Multi-Genre music festival joined hands

    MUMBAI: Uniting all music lovers in Pune, the 3-day long Vh1 Supersonic 2018 was an unprecedented crowd puller this season. The Festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer, Incubus and many more, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack. Audience footfalls grew by more than twice over its previous edition with over 60,000 music lovers having a complete blast over the 3 days.

    Vh1 Supersonic took its association with Fastrack a notch higher with the brand coming on board for the second consecutive year as the Style Partner. Vh1 Supersonic organized a Supercrew Contest for its young fans hinging on Fastrack’s ongoing campaign Shut The Fake Up campaign. The winners received a money-cant-buy opportunity of closely shadowing the Supercrew while at work during the festival. Further, riding on their message to call out fake connections and behaviours, Fastrack also installed life-size quirky installations like the Claw Slide, Faketionary setups, Pledge booths and much more to engage and entertain the consumers.

    Spellbound by the overwhelming response from the industry and fans alike, Integrated Network Solutions and Consumer Products, Business Head, Saugato Bhowmik said, “We started off with an aim to provide fans with the best ever live experience, which surpasses all previous benchmarks and we are proud to have succeeded in our endeavor. Big thanks to our key partner, Fastrack, who put their faith in the propositionl. This year they took the association to the next level with a greater degree of integration into the festival. I am proud to say that together, Vh1 Supersonic and Fastrack have a unified vision of creating magic for the audience and we succeeded on that count.”

    The brand created a special lounge with various activities for the consumers such as Shoot the fake, Beat the fake. The lounge not only had the best view to see the Live stage, it also successfully became the fan favorite with the added attractions. People could also witness the exuberance of the festival through social media conversations with contests and live sharing of the event on Fastrack’s handles.

    Elated about the successful edition, Ayushman Chiranewala Head of marketing- Fastrack shared, “We were extremely glad to associate with Vh1 Supersonic for the second year in a row. The brand synergies matched perfectly as both parties believe in leaving a lasting impression on young minds. We were very impressed by the previous year’s edition of the festival, and hence we decided to collaborate again for the 5th edition. We upped our partnership by coming on board as the Style Partner, solely because of our belief in style credentials of Vh1 Supersonic. We enjoyed the collaborative way in which we decided all the audience engagements and I have to say that the 5th edition exceeded all our expectations”

    The fifth edition of Vh1 Supersonic kept fans entertained all throughout with 6 curated stages, featuring 8 different genres. The festival introduced the Live Arena for the 1st time and pulled off the best rock and indie line-up of the year. Curated flea and food zones, along with more than 40 stalls, special arrangements for Specially-abled visitors, and extra special arrangements for women, complimented by a roster of over 100 artists, created the smoothest, safest and the most fun playground for all those present. Vh1 Supersonic collaborated with Symbiosis Institute of Design for its splendid art and design, turning the festival into a beautiful canvas on which some of the quirkiest and most interesting art was exhibited.  Special Happy Hours also ensured that the visitors had a gala time at Vh1 Supersonic 2018.