Category: Music and Youth

  • Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    MUMBAI: On the occasion of World Music Day, Shemaroo Entertainment Ltd brought all the music lovers together from all over the world through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane.

    The digital initiative #LetsPlayAntakshari has reached out to 2.5 million people and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    Shemaroo Entertainment Ltd brought music lovers together from across the world on the occasion of World Music Day through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane. Through this, it reached out to over 2.5 million audiences and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    The game of Antakshari was started with the letter ‘M’ and soon musician and singer Bappi Lahiri joined in and also tagged other celebrities from the industry to carry on the challenge. Famous Indian music composer Bappi Lahiri along with other noted artists like Devang Patel, Meet Kaur, Sonali Khare and many others, too joined in for some great fun.

    #LetsPlayAntakshari, which has won the hearts of many music lovers, saw overwhelming response and the initiative specially curated for the music lovers saw a 75 per cent spike in user engagement. The total impressions through this activity were around 3.80 million with a total engagement of over 1.6 lakh.

    The age-old game of Antakshari was an instant hit among the celebrities and audiences alike as they joined #LetsPlayAntakshari and started challenging each other. Filmi Gaane channel which has an outstanding community of retro fans on YouTube, started early in the year 2010 recently crossed 11 million subscribers mark ranks as the 12th most subscribed channel on YouTube.

  • 9X Jalwa conducts multi-city activations across Media agencies for the brand campaign

    9X Jalwa conducts multi-city activations across Media agencies for the brand campaign

    MUMBAI: 9X Jalwa, the Channel for forever hits by 9X Media Pvt. Ltd has kicked off a brand campaign which also includes an interactive and entertaining activation. The Campaign emphasises on the Channels’ proposition of ‘Har zamaane ke behtareen gaane’. Started in mid June, the activation is being conducted across offices of media agencies in Mumbai, Delhi and Bangalore.

    Experience zone have been setup at Media agencies to get people to relive the memories of the 90s and celebrate the 2000s with exciting games and activities. The winners stand to win some super cool goodies. The Brand campaign includes ads across trade magazines and web portals.

    Speaking about the activation 9X Media, Senior Vice President – Marketing & PR, Mr. Kapil Sharma said “9X Jalwa celebrates the best of Bollywood music. We play the hits be it from the 1990s going upto all thru the 2000s. Har zamaane ke behtereen gaane, on 9X Jalwa! To reinforce this message we are doing the campaign which so far has resonated well with our Clients.”

  • Sony Music Entertainment sign exclusive distribution deal for Prince songs

    Sony Music Entertainment sign exclusive distribution deal for Prince songs

    MUMBAI: Sony Music Entertainment and the Estate of Prince Rogers Nelson have inked an exclusive distribution agreement covering 35 essential previously released album titles from the Prince catalogue.

    According to the reports, the Prince catalogue will be distributed by Legacy Recordings, a division of SME, with worldwide rights beginning immediately to 19 previously released album titles. The list of album titles includes The gold experience (1995), Emancipation (1996), Rave Un2 The Joy Fantastic (1999), The Rainbow Children (2001) and 3121 (2006), as well as titles originally distributed by Sony including Musicology (2004) and Planet Earth (2007).

    SME Commercial Music group president Richard Story said, “A true artist and visionary, Prince changed the world with his music, bringing love, joy and inspiration to millions. Sony music is honoured to play a part in keeping Prince’s music alive and making it available for generations of lifelong listeners and future fans.”

    In addition to the album titles from the 1995-2010 era, the agreement also includes rights to other previously released material recorded post-1995 including singles, b-sides, remixes, non-album tracks, live recordings and music videos.  

    Prince Estate entertainment adviser Troy Carter said, “The Sony team’s enthusiasm and deep knowledge of Prince’s music make them the ideal partner to release these iconic bodies of work. We’re looking forward to working with the heirs and Sony on giving fans what they’ve been waiting for – more great music from Prince.”

  • Get set for a gripping finale of ‘The Reunion’ as Dev & Deva create magic with ‘Aaya Na Tu’

    Get set for a gripping finale of ‘The Reunion’ as Dev & Deva create magic with ‘Aaya Na Tu’

    MUMBAI: The much-celebrated series ‘The Reunion…Jab They Met Again’ by Zoom Studios Original is all geared for its finale episode, with the release of ‘The Reunion’ rendition of Aaya Na Tu on June 30th on Zoom Styled by Myntra.

    The Zoom Studios is excited to announce one of its kind partnership with VRYL Originals with the launch of ‘The Reunion’ rendition of ‘Aaya Na Tu’ – Arjun Kanungo & Momina Mustehsan’s latest track which is trending with over 18 million hits. Featuring the show’s lead pair – Dev & Deva, Reunion rendition of Aaya Na Tu reminisce their magical journey and perfectly captures the emotions and feelings of love, hope, longing.

    Since the premiere of ‘The Reunion’, fans have been raving about the chemistry between Dev and Deva, played by Anuj Sachdeva and Shreya Dhanwanthary respectively. This chemistry is perfectly depicted in the ‘The Reunion’ version of the song where the fans get to see and relive the special moments between the heartthrob couple over the course of the series. As the first season comes to an end on 30th June, fans can’t wait to find out how it will all turn out between Dev and Deva.

  • Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

    Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

    MUMBAI: Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

    Directed by Shaad Ali and produced by Sony Pictures Networks Productions, Chitrangda Singh & Deepak Singh, the music has been composed by the hit trio Shankar-Ehsaan-Loy with lyrics by the celebrated and multi-talented Gulzar. 

    Commenting on the association, Sony Music India, Marketing Director,  Sanujeet Bhujabal says, “Soorma is a story that everyone needs to know and the movie is a real-life drama that unfolds for its viewers. It is one of the biggest comeback stories that will stay with you for long.  The magic of Gulzar Saab and the uber talented Shankar -Ehsaan-Loy have created melodies that are lyrically rich and fit perfectly with the story line and infact enhances it further. We released the first song last week and it has seen massive response and prior to the release we will have 3 more singles releasing.”

    Sneha Rajani, Head, Sony Pictures Networks Productions, “The songs in Soorma, have shades of romance, inspiration, sadness and hope which perfectly resonates with the film and its powerful story. We are extremely lucky to have a magical team put together the music of this film. To work with the legendary Gulzar saab and Shankar-Ehsaan-Loy has been an amazing journey in itself. We are delighted to have Sony Music on board, because we believe the music of this film will reach the hearts of millions of people worldwide.”

    The theatrical release of the film is scheduled for 13th July 2018. The first song, ‘Ishq Di Baajiyaan’ sung by Diljit Dosanjh is available on Sony Music’s YouTube channel and across all audio platforms for streaming and download. In total, Soorma will have 5 songs.

  • MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MUMBAI: Ever paused to think why a desperate Facebook post or an urgent Whatsapp text seeking blood from a close friend/ relative is the only time we are triggered into action? It could be for anyone! His child, her mother, your grandfather or someone who doesn’t have a friend making these frantic calls on his or her behalf. Blood is not needed only in times of large scale tragedies or epidemics. On the contrary, it is needed every day by many undergoing various treatments, road accidents and so on. Every time you donate blood, you save not 1 but 3 lives. So, do your bit and donate blood now.  

    On World Blood Donor Day, MTV has created a quirky film to captivate youth’s attention citing reality through humor. The video showcases how a young boy enjoys flaunting his noble deed of donating blood for constant attention till someone gives him a reality check that it’s “NO BIG DEAL TO DONATE BLOOD.”  The aim of this film is to convey that it’s okay to brag about your acts but first, focus on performing them right rather than seeking attention.

  • Palm resounds with surge in visitors from stage sound and lighting for event industry

    Palm resounds with surge in visitors from stage sound and lighting for event industry

    MUMBAI: The  latest  edition  of  the  PALM  Expo  at  the  Bombay  Exhibition  Centre,  Mumbai,  was  once  again  a resounding  success.  Celebrating  18  consecutive  years,  PALM  Expo,  India  continues  to  exemplify  the unrivalled energy of the global Pro sound and light industry.

    This year’s edition boasted the highest attendance and participation  ever as a staggering 23,436 unique visitors, from across the country made their way to the venue from 31st May – 2nd June, 2018, proving that the Pro AV and lighting industry in India is poised for further expansion in the upcoming year.

    Day one clocked 9,197 visitors hosted by 2500 exhibitor badges – a total of 11,697 attendees. Day two registered  9,773  unique  visitors  and a record  footfall  of 12,765, while  day three  clocked  4,466  unique visitors. Over the three days of the show unique visitor numbers demonstrated  an increase of 20% from the last year. This edition of the PALM witnessed a significant increase in the share of trade visitors from B and C tier towns of India, with an increase in buyers from rest of India accounting for nearly 14%.

    “PALM  was  a tremendously  successful  event  with  the  highest  figures  for  exhibitors  and  visitors,” said
    Manish Gandhi, Director & COO of ABEC Exhibitions & Conferences Pvt. Ltd.

    The total exhibition area across the eight halls increased by 19.23% since 2017 and the demand for new products   was   reflected   by   the   busy   exhibit   halls,  with   Hall   1  being   demarcated   for   the   sound manufacturers and distributors, and Hall 5 for the lighting companies.

    “Reputed  brands  globally  define  PALM  as  a top  destination  to  test  product  performance  in  a highly advanced market place    adopting latest technology and features. PALM leads in establishing new product viability in guaranteed exposure to probably the largest community of highly experienced professionals in pro audio and AV anywhere  in the world evaluating  new product  purchase. We deliver business  at the show year on year,” said Anil Chopra, Director, PALM Expo 2018.

    “One could witness  the surge in the pro sound and light industry  at the show, as well as the range of products on exhibit, which was dramatically higher this year,” said Ramesh Chetwani, Exhibition Director, PALM Expo 2018.

    The mesmerizing exhibit and display in both the halls, was complemented by a tremendous business environment, courtesy a strict no-sound policy enforced in both halls by the organisers. The sound control on the show floor was one of the major highlights of the expo and was well appreciated by global media and exhibitors as well.

    A broad spectrum of products on display on the exhibit floors and the positive echo from the exhibitors and visitors  alike, indicated  that the international  business  atmosphere  of PALM expo, India makes it a must-attend sourcing and networking platform.

    Celebrating eight consecutive years at PALM Expo, The PALM DJ Championship has come a long way since it first started and has cemented its place at the heart of DJ culture in India, providing equal opportunity to  talented  DJs  from  across  the  country. The  PALM  DJ  Championship  2018  Finale  was  a tremendous success  witnessing  10 talented  DJs  from  various  Indian  cities  compete  for  the  grand  title  and  prizes. Generous  prize partners – Reloop, Akai, Alesis, Ali Merchant, MX, Numark, Roland and TSM in association with Point Blank, put up DJ consoles, mixers, headphones, synths, DJ Courses and more such prizes to be shared between the top 10.

    Hailing from Mumbai, DJ Braden beat the odds to triumph over some of the strongest competition  and come out on top, winning the coveted PALM DJ Championship title 2018. DJ Altrax from  Surat, secured his spot in the top three winning the first-runner  up position followed  by DJ Shubham  from Mumbai who came a close third.
    For more info log on to: http://palmexpo.in/About_DJChampionship.aspx

    Honouring  Excellence  in Sound Recording  and Audio Production, the 12th consecutive  India Recording Arts  Academy  Awards  (IRAA)  marked  a  grand  celebration  attended  by  stalwarts  of  the  Indian  Music industry. What began as a small gathering, 12 years ago, to honour the relatively unrecognized sound engineering talent in the country became a tremendous success this year, as the awards platform achieved critical attention from the fraternity, many of whom were present in strength at the awards ceremony that took place in Hall 4 of the BEC, Mumbai on 2nd June, 2018.  A. R. Rahman, India’s most celebrated Indian composer, singer-songwriter,  and music producer presented the posthumous award for Life Time Achievement  in Sound Recording  to his lifelong sound engineer H. Sridhar. The award was accepted by H. Sridhar’s son, Vinay Sridhar. Also motivating the other winners of the evening by presenting them with their well-earned trophies was Indian playback singer – Sonu Nigam, Music Composer duo Ehsaan Noorani and Loy Mendonsa and legendary Indian percussionist – Sivamani.
    For complete list of winners log on to: http://iraa.in/Winner.aspx#Winners

    Honouring and celebrating  excellence  and achievements  in the field of Stage, Sound and Light, was the
    8th consecutive  PALM Sound & Light Awards. Major International  brands vying for the PALM Sound and Light  award  and  top  live  sound  professionals  who  have  done  exceptional  work  in  2017-2018  were awarded for their skill and professional and manufacturing excellence.
    For complete list of winners visit: http://palmexpo.in/sound_and_light_award_winners.aspx

    The PALM Live Arena, which showcased a mesmerizing display of stage technology and sound, was once again a tremendous success with buyers thronging the arena on all three days of the show.

    With the aim of delivering Business education and an interactive exchange of ideas and knowledge, the two parallel Conference Programmes at the PALM Expo, namely PALM Conference & Seminar programme and PALM Soundscape programme were more varied and wide-ranging than ever before.

    The PALM Conference and Seminar Programme, which took place in the International Lounge of Hall 1, covered  three dedicated  themes  – Stage Sound & Light, Audiovisual  and Music Production,  across  the three days of the show and boasted of expert speakers. Thousands of attendees  experienced  workshops, panel discussions  and seminars by industry leading professionals, focused  on topics such as Measuring And Aligning  Subwoofers,  Using  Dante  For Live  Sound  Events, Acoustics  In Auditorium  Design; Dolby Atmos Mixing – Concepts And Techniques, among others.
    For complete conference schedule visit: http://palmexpo.in/conference-agenda-2018.aspx

    The PALM  Soundscape  on the other hand covered  topics  that ranged  from Big Stage Sound, Lights  & Visuals, festival and tours, royalties, artiste management, Repertoire & Publishing to Denon workshops and discussions on psy-trance.
    For more info log on to: http://palmexpo.in/soundscape-agenda-2018.aspx

    “Delegate response has been entirely gratifying, both in numbers and the anxious Q & A sessions from enthused professionals. I assume the array of highly acclaimed speakers must have been delighted at engaging  such   critical audiences  filling the conference  halls.  Smashing  I’d say,” said Smita Rai, Project Head – Features & Marketing.

    The Live Demo Qubes featured brands like Bose, Electrovoice, LAX, RCF and DB technologies. For more info log on to: http://palmexpo.in/PALM_DQ.aspx

    PALM Expo 2018 introduced  the compact indoor line array demo at the show this year. This was the first time that an indoor  line array demo was oganised  anywhere  in the world. With the guidance  of famed Electro-Acoustic  consultant  – Milind Raorane, this feature achieved the highest level of acoustic control and monitoring.

    For more info on the schedule log on to: http://palmexpo.in/docs/INDOOR-LINE-ARRAY-2018.pdf

  • MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MUMBAI: Mornings are the time when everyone looks to pump up and rejuvenate themselves for the day ahead and nothing helps unwind like good music. MTV Beats, India’s 24X7 Hindi music channel extends happy hours for music by introducing Ad-Free Mornings from 7.30 AM – 11.30 AM. For the first time ever on Indian television, the newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.

    Taking the uninterrupted affair, a notch higher, MTV Beats will also play favorite tracks of the renowned Indian musicians. The channel has always kept its viewing experience at forefront by constantly evolving their packaging, format and engaging with its audiences. People like to tune in for a dose of fresh music while working out, rushing to work and doing their morning chores.

    Bringing its quirky appeal to their audience, the brand has opted for Ad- Free Mornings to keep energy levels elevated and add a dash of exhilaration to dull mornings.

    Speaking about the latest development, Viacom18 Media Pvt. Ltd, Head Youth, Music and English Entertainment, Ferzad Palia commented, “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”

    The campaign ads will be played across network channels i.e. Vh1, COLORS INFINITY, Comedy Central, Rishtey, Rishtey Cineplex, COLORS, COLORS Marathi in addition to MTV Beats.

    Links below:

  • ITV Network readies Punjabi music channel

    ITV Network readies Punjabi music channel

    MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes.

    A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be a paid channel and SD will be a free-to-air channel,” said the source.

    Considering the Punjabi space not as crowded as the other markets, 9X Tashan, MH1 and PTC music channels only being the three players in the space, ITV Network will be the fourth entrant and the first to launch in HD. “The Punjabi music channels’ space is growing exponentially and it is the fastest growing music genre other than Hindi, so it’s quite logical to enter the Punjabi music genre,” he added.

    The source also disclosed that they have not yet opened up the inventory slots. “We have not even opened up the inventories; the commercial advertisements will go on air after the first twelve-week period.”

    The network has started the test transmission service from GSAT 17 satellite at 93.0 degree east. The channel will play Punjabi albums and Hindi movie songs.

    According to FICCI Frames report 2018, the regional music continues to grow. The music industry is split in three streams: Hindi genre, which accounts for 60 per cent of the consumption, and international and regional genres constitute 20 per cent each.  As far as the consumption of music is concerned, 93 per cent of people were reported using mobile devices for music consumption in 2017, a rise from 85 per cent in 2016. Falling data rates, coupled with growth in streaming music options are further expected to boost the digital music industry. 

    Will a music channel, that too a regional one, be able to sustain itself against the smartphone?

    Also Read :

    Is it the end of the road for anime in India?

    ‘Bigg Boss’ holds appeal across languages: Viacom18’s Ravish Kumar

    Will launch two OTTs before end of this year: Discovery India’s Karan Bajaj

  • Get ready to be the next internet sensation with musical.ly

    Get ready to be the next internet sensation with musical.ly

    MUMBAI: One of the world’s most popular short-form video communities musical.ly will launch the fourth edition of its talent program One Million Audition on 17th May. The One Million Audition provides young budding artists a stage to showcase their diverse talent and win millions of followers and up to one million Rupees worth of rewards. For the first time in India, musical.ly has invited five renown industry stalwarts Tiger Shroff, Rakul Preet Singh, Mallika Dua, Shirley Setia and Lauren Gottlieb as mentors for the competing musers.

    One million Audition has already witnessed three successful chapters in India. The third Audition gathered over 300,000 videos, receiving a total of 150 million views. Many musers dazzled the community with their diverse talent and grew fan base in an unparalleled scale and speed. Manjul Khattar, one of the winners of the third Audition has gained 700,000 followers within three months.

    The fourth Audition will open five categories for talents from all walks of life. Mentors for the five categories are:

    ·Tiger Shroff – Sports (Video Download Link: https://we.tl/7YxtuNcKaG )

    ·Rakul Preet Singh – Food (Video Download Link: https://we.tl/8kry24xDll )

    ·Mallika Dua – Comedy (Video Download Link: https://we.tl/Mcu3zWW5r5 )

    ·Shirley Setia – Singing (Video Download Link: https://we.tl/aZJ6K2WeZI )

    ·Lauren Gottlieb – Special Skills (Video Download Link: https://we.tl/eAuLmwCTEB )

    Comedian and Actor, Mallika Dua commented, “I’m super excited to invite the young budding comedians of our country and see what this fresh lot has in store. Comedy is fun and interesting for everyone alike but I know how difficult it is for an artist to keep the audiences engaged throughout their act. Wish all budding comedians good luck and I look forward to all the entertainment and laughter coming our way.”

    Lauren Gottlieb, the Dancing diva commented, “I’m super passionate about dancing and have been a part of two dancing shows. I understand the stiff competition in the industry and very well aware of the challenges that dancers face while participating in a contest. Thus, I look forward to encouraging the dancing stars of the country to bring out and show their talent to the country.”

    Since launch, musical.ly has been empowering users to create and share original videos that express their humor and talent, to discover a world of entertaining content, and to connect with a community based on their interests. It has become a phenomenon across the world, trending in the US, Europe, India and many other regions.