ITV

Category: Music and Youth

  • B4U Network Employee’s pack & share 30000meals with under privileged children

    B4U Network Employee’s pack & share 30000meals with under privileged children

    MUMBAI: On the occasion of completing over 18 years,B4U Network pledged 30,000 meals throughits partner NGO Rise Against Hunger India (RAHI)where they joined forces in the fight against hunger on 14th December, 2018. Over 150 employees of B4U gathered together to pack 30,000 nutritious meals in 5000 meal packets for the impoverished & undernourished children.

    B4U’s flagship music channel B4U Music pegged the theme for this year’s event “Music is food for the soul”hence the thought of nourishing 30000 underprivileged children by pledging nutritious meals as the networks Corporate Social Responsibility initiative. These food packs would be further distributed to 3 NGO’s; AIDS Combat International, Rotary Club Worlifor a school they have adopted in Karjat,Friendship Centre India – Home for Orphan and single parent children.

    The CSR activity resulted in a team bonding atmosphere and camaraderie among the team. Here the entire set-up resembled Henry Ford’s Assembly line functioning where the participants were divided into 10 teams which had a similar set-up of Dal, Rice, Dry vegetables and vitamin sachet in a single pack. Besides the 10 teams which were into packing the khichadi meals there were teams which delivered food to the tables as re-fills, a team which took the packed boxes to the truck and the team which helped in giving instructions.

    Along with a sense of fulfilment & gratitude for a social cause the employees also felt a sense of ownership, co-operation and camaraderie with their fellow colleagues. The event further extended into a rewards and recognition felicitation followed by a DJ party where the team let their hair down.

  • Dailymotion & PDL India Join Hands to Bring the Indian Music Industry to Greater Heights

    Dailymotion & PDL India Join Hands to Bring the Indian Music Industry to Greater Heights

    MUMBAI: Dailymotion, a leading video content discovery platform,and Phonographic Digital Limited (PDL), a global digital music collection company supported by over 300 rights owners, have announced a partnership as part of their common drive to share more local content with the rest of the world.

    As an industry pioneer, PDL started with an intent to maximize value for sound owners in today’s digital age. With an impressive list of music labels in its repertoire, PDL will be adding 150 music labels and almost 200 brand new channels onto dailymotion. This syndication is committed to delivering content of premium quality to audiences while safeguarding the interest and protecting the rights of various artists.

    In its endeavor to serve over 300 members, PDL has now expanded its services to audio-visual.  Their first partnership goes live with dailymotion, which is one of the largest video platforms in the world. PDL member content will now be available under an overarching brand, “Infinite Soul.”

    “Given the diversity of India and resurgence of independent music,” said Karan Grover, CEO of PDL, “it is now easier to communicate globally the true cultural diversity under a unified experience ‘INFINITE SOUL.’”

    Maxime Saada, CEO for dailymotion, said, “We are very proud to be partnering with PDL, a recognized partner within the Indian music industry. This partnership will help raise awareness of Indian artists and music among dailymotion’s 250 million monthly users, in line with our overall ambition to deliver premium content to worldwide audiences.” 

    As dailymotion continues to onboard premium content covering various music genres, this partnership between PDL and dailymotion is committed to spread Indian music within the region and worldwide. 

    Discover new artists and update your music library today! Start exploring here: https://www.dailymotion.com/infinitesoul

  • MTV partners with Brave Combat Federation as exclusive broadcaster for India

    MTV partners with Brave Combat Federation as exclusive broadcaster for India

    MUMBAI: Brave Combat Federation, the largest mixed martial arts (MMA) promotion in Bahrain, forges a strong partnership with MTV in a bid to develop the sport in India and make it a household name. The alliance comes close on the heels of Brave’s India foray with the much talked about fight night ‘Brave 20’ slated on 22nd December, 2018 in Hyderabad. To cement the partnership among fans, advertisers and the media & entertainment ecosystem, Brave will henceforth be addressed as MTV Brave 20 in India. 

    The robust deal entails 24 hours of Brave Indian and International’s content play out. MTV will have access to Brave’s archive of fight nights, public weigh-ins and ancillary footage right from Brave 1- 19. The exclusive partnership covers content from Brave 21, 22, 23 and MTV Brave 20. 

    Elaborating on the collaboration, Ferzad Palia, Head – Youth, Music & English entertainment at Viacom18 said, “MTV has been at the core of content that is ‘Unscripted’ and ‘Disruptive’ and our partnership with Brave Combat Federation for Brave 20, takes this proposition to the next level. Given the gamut of young population in India, there is a huge potential for MMA to secure a captive audience here and inspire them for International sporting events. This is their first inroad to India and together we intend to tap into the extensive fan base this sport already enjoys in the country. He further added, “we are positive, MTV Brave will serve as our stepping stone to put India on the global map for mixed martial arts and develop a new league of talented individuals to take the legacy of Indian combat sports forward.”

    Creating a holistic reach for the property across the youth-targeted portfolio of Viacom18, the promotional spots for MTV Brave will run on- MTV, MTV Beats, VH1, Comedy Central and Colors Infinity. MTV Brave will also be promoted and telecasted on digital platforms including Jio TV and VOOT.  MTV will further promote the content across their social media platforms widening its reach to 70 million followers.

    Talking about the partnership, Akbar Rasheed, promoter MTV Brave and partner, Mercury Sports Entertainment LLP stated, “The association with MTV is a landmark one for Brave in India. We will be able to build the property much better and make it a household name. MTV is India’s most trusted youth brand and MMA is followed by youngsters.  It is a seamless brand fitment.  When we set out to scout for our broadcast partners, we were very clear about not tampering with the ethos of Brave which is nurturing and developing talent hence we wanted partners who would be equally committed. With MTV, I feel we are in safe hands and this should culminate into a long-term relationship”.

    MTV Brave 20 aims to reach MTV’s vast audience base as MTV currently has 300 million viewers and VOOT’s 45 million monthly active users, totaling 6 billion watch minutes. This is the biggest ever reach for combat sports. 

  • Girliyapa’s catchy dance anthem, ‘Tu Bas Naach’ features more than 50 Women Achievers

    Girliyapa’s catchy dance anthem, ‘Tu Bas Naach’ features more than 50 Women Achievers

    MUMBAI: Girliyapa is back with a brand-new music video ‘Tu Bas Naach’, an end-of-year dance anthem with voice and character, that refuses to conform to the stereotypes and “rules” that are imposed on girls and women in our society.

    The song is composed and performed by VS42 aka Vaibhav Bundhoo, who composed the music for TVF’s iconic shows like Pitchers, Permanent Roommates, Yeh Meri Family and many others. It also features for the first time in India, 2 female rappers, Siri, from Bangalore and DeeMC, from Mumbai who’s featured in Zoya Akhtar’s upcoming GullyBoy, and singer sisters Kavya-Kriti, from Bikaner.  

    The video stars Nidhi Bisht, Amyra Dastur, Shristi Srivastav, Ahsaas Channa among others grooving to the beats which are a fusion of hip hop.

    Commenting on the music video, Ahsaas Channa, said, “Tu Bas Nach is an expression of strength for women across the world. I'm glad to be part of this video that gives women hope for a better tomorrow”

    Sharing her take on the ideology of the song, Maanvi Gagroo, actress and star of Tripling 2, said, “The meaning of freedom and power is different for each individual. Personally, I feel empowered when I face my fears, no matter how small and challenge myself to overcome it. I was excited when asked to be a part of this music video because of what it stands for and because of Vaibhav Bundhoo, who’s a genius. I’m sure everyone, not just women will relate to it and celebrate their respective empowered choices.”

    On being a part of the music video, Nidhi Singh, said, “It is an exciting experience to be part of a music video that features so many strong, young influential women. I had a great time.”

  • Shemaroo Entertainment’s Founder Buddhichand Maroo Felicitated with GIFA Golden Award

    Shemaroo Entertainment’s Founder Buddhichand Maroo Felicitated with GIFA Golden Award

    MUMBAI: Founder of Shemaroo Entertainment Limited, Mr. Buddhichand Maroo was recently felicitated with the GIFA Golden Award at the 3rd edition of Gujarati Iconic Film Awards (GIFA) 2018 in Ahmedabad. Mr. Maroo has contributed significantly towards the growth of the entertainment industry and established a well-known company, Shemaroo Entertainment, which is now in its 55th year of existence and has practically become a household name in India.

    In 1962, at a young age of 22, Buddhichand Maroo started a book circulating library in the year under the name of Shemaroo. In 1979, Shemaroo set up India’s first video rental business and then forayed into distribution of content through the home video segment in 1987. The clientele acquired by Mr. Buddhichand Maroo was the likes of Tata’s, Birla’s, Ambani’s and many theatre and Bollywood personalities. The company has now become a national brand and is a leading Indian content power house with a global reach, delivering premium content experiences in more than 30 countries.

    Based out of Mumbai, Mr. Maroo is into a lot of social work and occasionally travels to his home town of Kutch to oversee the development. GIFA 2018 awarded Mr. Buddhichand Maroo, keeping in mind all the work and efforts he had put through for the Gujarati Film Industry. Gujarati Iconic Film Awards 2018 is a unique initiative by Arvietal Entertainment to promote Gujarati Film Industry based on various parameters. Gujarati Film Industry informally referred as Dhollywood, is one of the major regional and vernacular film industry of Cinema of India associated with Gujarati language.

  • Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

    Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

    MUMBAI: Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month. ‘Putt Jatt Da’ is written by Ikka, music is composed by Goldboy and Archie respectively.  

    ‘Pagal’ is a sad romantic melody encapsulating the journey of two lovers of different ethnicities re – uniting in death whereas ‘Putt Jatt Da’ is a groovy number showcasing the swanky lifestyle of a Jatt. Both the tracks have garnered rave reviews within just hours of its release. Fans have also been uploading covers of the tracks to pronounce their fondness for the songs and the heartthrob himself.

    On this occasion, Diljit Dosanjh stated, “I’ve always been passionate about singing and it is something that brings me immense joy. It also makes for a great medium to engage with my fans. I am extremely elated at the response both the songs have garnered. Five million hits is a big milestone and I hope to continue entertaining my fans with every release. Both the songs cater to a spectrum of audience and I am glad that they’ve appreciated it.”

    Commenting on the success of Diljit, Mr. Prashan Agarwal, CEO, Gaana, said, “Diljit Dosanjh is a powerhouse of talent and it feels great to have collaborated with him. We at Gaana strongly believe in nurturing and promoting talent and good content and wish Diljit all the very best for his future releases.”

  • MTV’s Ryan Mendonca signs with BANG BANG as Director

    MTV’s Ryan Mendonca signs with BANG BANG as Director

    MUMBAI: Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV, where he was National Creative Head until last month, leading the team at MTV and MTV Beats, pushing creative boundaries with branded communications across digital and branded content. Prior to this, he was Group Creative Director at Ogilvy & Mather, where he developed iconic campaigns for Unilever, Cadbury, BCCI and more and rose rapidly to Group Creative Director.

    His experience has earned him many accolades like Copywriter of the Year and Social Thinker of the Year by The Advertising Club of India. His other laurels include winning at Cannes, The One Show, London International, Spikes Asia, Promax Asia, WARC, Effies (India and Asia), AMEs, Kyoorius, and Young Guns to name a few.

    Speaking on the signing, Ryan Mendonca says, “Goes without saying I’m excited to be partnering Roopak and the team at BANG BANG. The plan is no different from what it’s been so far– to try and tell big stories, beautifully. Except this time around I’ll be directing them as well. Can’t wait to start.”

    Roopak Saluja, Founder & Chief Executive Officer – The 120 Media Collective, comments, “Sometimes you just know someone's going to make a kickass Director; they tend to exude a special storytelling ability and a keen eye for detail. I've known Ryan over the years and have always been a fan of his abilities. He's definitely that guy. Watch out world, here comes Ryan Mendonca! "

  • MTV Beats witnesses 50% growth in viewership as it turns 2

    MTV Beats witnesses 50% growth in viewership as it turns 2

    MUMBAI: India’s fastest growing Hindi music channel MTV Beats has completed 2 years as the channel continues to top charts amongst the music enthusiasts in India. Registering a growth of 50% in only a year (2+ HSM Week 45’17 vs Week 45’18) MTV Beats’ differentiated programming and innovative integrations have led it to emerge as the one-stop shop for Bollywood music.  

    “This year, MTV Beats has doubled its growth and engaged with a captive audience that includes 50% of TV viewing universe in India*. Despite being in a highly competitive category that offers little or no variety in content, the channel stood out for its interactive formats and well-crafted concepts.  As we continue our growth strides, MTV Beats promises to be consistent in its offerings, continue the momentum and fuel up the joy that good music lends to our viewers.” Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18.  

    With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programming offerings. The channel’s stellar property, ‘Baba Ki Chowki’ hosted by ace comedian Dr. Sanket Bhosale has garnered 250mn+ viewers with Bollywood biggies such as Salman Khan, Ranbir Kapoor, Ranveer Singh, Varun Dhawan, Alia Bhatt and Katrina Kaif doubling up the madness over 64 episodes. Further amping up the Bollywood quotient, MTV Beats has launched ‘Secret Side’, hosted by singer-performer Akasa, a show that taps into the hidden passions of celebrated musicians. Artists such as Mika Singh, Sukhwinder Singh, Papon, Shalmali Kholgade, Shaan, Benny Dayal and Kanika Kapoor have already been a part of the show and have shared their ‘Secret Side’ unabashedly. Within a span of only 3 months, the show has garnered the attention of over 66mn viewers across the country. MTV Beats also pushed the envelope with India’s 1st live request show – ‘Merawala Song’, which was launched aimed solely at engaging the channels discerning viewers.

    Taking the birthday celebrations a notch higher, MTV Beats launched – Swag Nights, a curation of 400 + Bollywood Nights across India, launched at Tamasha (Mumbai) to kickstart the #BeatsTurnsTwo celebrations, ensuring that you never run out of music and masti! The brand is also extending the celebrations to leading corporates, with mega parties in trade offices this month. Since MTV Beats appeals to those jinke blood mein hai beat, the brand has launched a blood donation drive in partnership with Indian Red Cross Society, urging consumers to support the cause.

  • The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    MUMBAI: Musically diverse, ambiently extravagant and spiritually free – welcome to the world of Vh1 Supersonic, a melting pot of diversity, an escape that lets you unwind amidst world-class music.

    The Sixth Edition of Budweiser Presents Vh1 Supersonic powered by American Tourister and FastTrack is ready to whip up a storm with its eclectic mix of the gods of music who will descend on 16th & 17th February 2019 at Mahalakshmi Lawns, Pune, to ramp-up your senses and give you an exhilarating experience.

    To set the stage ablaze will be India’s hot favourites – the cross cultural demi god of Live Electronica, Bonobo, and the masked-magician of EDM and heartthrob of the #mellogang, Marshmello! While the 2018 Grammy nominated Bonobo promises to swoon the crowd with his perfect blend of digital and instrumentation and beat-driven dance music, American Music Awards’ favorite EDM artist winner, Marshmello will take you on a joyride with his mindboggling captivating sets.

    Commenting on the announcement, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “Vh1 Supersonic has become the annual music pilgrimage for thousands of music fans from across the country and it delights us immensely to evoke the emotion of #Betherebefree for our fans with this marquee music extravaganza. I am immensely proud and grateful for the continued faith placed in us by our partners Budweiser, Fastrack and absolutely delighted that American Tourister has joined the family too! The love and encouragement we receive from our fanbase has not only put us firmly on the top spot over the last 2 years but also inspires us to keep going one step better each time. Personally, can’t wait to see Bonobo playing Live and the absolute mega Marshmello.”

    Excited about the announcement, Kartikeya Sharma, Budweiser Vice President Marketing, South Asia said, “We have had a very strong partnership with Vh1 Supersonic, over the last 3 seasons. It’s a festival that has grown from being a music platform to one where culture is created & shaped & the consumers they attract is a testament to this evolution. We’re excited to continue and grow this partnership with the introduction of immersive experiences like the BudX stage & the Bud beer garden & are confident that Vh1 Supersonic is the perfect platform for us to connect with India’s youth & deliver world class experiences.”

    The festival curator of Vh1 Supersonic, Nikhil Chinapa said, “We're covering an incredible amount of musical ground with the artists we've invited to our sixth edition. From festival-favourite Marshmello – who's globally had the most incredible year in 2018, to our piece-de-resistance – Bonobo performing LIVE with an enormous 8-piece ensemble. Lending more firepower to our burgeoning techno scene, the global behemoths of the genre – Awakenings – return to the festival for their fourth year too. Vh1 Supersonic continues to push the boundaries of the ever-expanding soundscape and the team and I couldn't be prouder of the diverse lineup of artists we've put together for 2019! Cubicolor LIVE with their entire band and Tropkillaz – both will make debut appearances in India at our festival in this edition.”

    Over the years, Vh1 Supersonic has blown up in popularity. It’s a celebration that gives you space to shine your own individuality and express your true self. This extravagant affair is not only the mecca of great music but also an experiential zone packed with vivid elements like flea market, immersive art, after-parties and many more amidst a magnificent well-organized setting. The music aficionados will be in for a treat as the festival promises to be a haven of pop art and quirky backdrop taking them to an imaginary world.

    Abreast with the current times and as evolved as its audiences – musically and otherwise, Vh1 Supersonic is the most inclusive, progressive and musically diverse festival in India. True to the soul, the festival is a celebration of the infinity within each one of us. ‘Be There Be Free’ and transport yourself to the pure and free inspired space of music.

  • JioMusic and Saavn integrate to create South Asia’s largest platform for music, media and artists – JioSaavn

    JioMusic and Saavn integrate to create South Asia’s largest platform for music, media and artists – JioSaavn

    MUMBAI: Saavn Media Private Limited, a subsidiary of Reliance Industries Limited (“RIL”), today launched JioSaavn, South Asia’s largest streaming, entertainment and artist platform. JioSaavn represents the official integration of JioMusic, India’s most popular music app, and Saavn, India’s leading global over-the-top platform. The new integrated JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone, as well as, at www.jio.com/jiosaavn.

    As announced in March 2018 at the time of acquisition of Saavn by Reliance Industries Ltd, the implied valuation of the combined entity at over US$1 billion makes it the most valuable music streaming platform in South Asia, and among the most popular in the world.

    JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Jio is India’s largest digital services network with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.

    With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.

    The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.

    Speaking on the launch of JioSaavn, Akash Ambani, Director, Reliance Jio, said, “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”

    Supported by the resources and connectivity of India’s most powerful digital services network, JioSaavn will continue to build on Saavn’s groundbreaking Original Programming and artist development platform, Artist Originals (AO). Saavn’s Original Programming, which has redefined the development, marketing and distribution of original audio entertainment, produces and exclusively distributes some of India’s most popular audio podcasts, like ‘#NoFilterNeha‘, ‘Thank You For Sharing’, ‘Take 2 with Anupama and Rajeev’, ‘Talking Music’ and ‘Kahaani Express with Neelesh Misra’.

    The Saavn co-founders – Rishi Malhotra, Paramdeep Singh and Vinodh Bhat – continue in their leadership roles to drive the growth of the company. JioSaavn’s team of more than 200 employees also continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram, and Mumbai in India.

    Rishi Malhotra, Co-Founder and CEO, JioSaavn, stated, “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalized and capable media platforms in the world, an unmatched content catalog, regionalized editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”

    Paramdeep Singh, Co-Founder and Executive Vice Chairman, JioSaavn added, “The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together.”