ITV

Category: Music and Youth

  • Desi Trill names Ruth Mohinani as head of operations in India

    Desi Trill names Ruth Mohinani as head of operations in India

    MUMBAI: Desi Trill, the trailblazing global movement reshaping South Asian music and culture, has announced the appointment of Ruth Mohinani as its head of operations in India. With over 17 years of experience in television, music, and sports, spanning content strategy, IP development, A&R, sync, and licensing, Ruth is set to supercharge Desi Trill’s footprint in one of the world’s most electrifying music markets.

    As the driving force behind Desi Trill’s expansion in India, Mohinani will spearhead collaborations, curate groundbreaking events, and propel South Asian artists onto the global stage.

    Expressing her enthusiasm for this pivotal role, Mohinani shared, “Desi Trill is more than a movement—it’s a cultural shift. I’m honored to take on this role and work with a team that’s dedicated to showcasing south Asian artistry worldwide. Desi Trill’s vision aligns with my own—to empower artists, build meaningful IPs, and create content that resonates across cultures. The journey ahead is exciting, and we’re just getting started.”

    Echoing this excitement, Desi Trill co-founder Shabz Naqvi stated, “Ruth’s entry marks a pivotal moment for us in India. Her impressive track record and deep understanding of the industry make her ideal to drive our mission of creating a new genre and building south Asian talent globally under our Brown Is Everywhere community activations. We’re excited to have her on board in this journey.”

    Prior to joining Desi Trill, Mohinani served at Rolling Stone India as SVP – content strategy, where she played a key role in shaping content direction and artist engagement. Before that, she led Indian hip-hop’s meteoric rise as general manager (A&R) at Universal Music India, overseeing record-breaking streaming successes through Mass Appeal India and Def Jam India.

    Her illustrious career also includes pivotal leadership roles at NBA India, Viacom18 (Vh1 India & Comedy Central India), and Zee Trendz/Zee Café, where she pioneered IP development, content programming, acquisitions, talent management, and major events. Beyond corporate leadership, Mohinani remains a steadfast mentor, guiding emerging artists as they navigate the ever-evolving music industry.

    With this strategic appointment, Desi Trill is doubling down on its mission to connect South Asian sounds with global audiences, expanding its reach and influence across India and beyond.
     

  • Sony Music Publishing & Tips Music strike global renewal, add Youtube

    Sony Music Publishing & Tips Music strike global renewal, add Youtube

    MUMBAI: Hindi music beats are going global, and Sony Music Publishing (SMP) is ensuring they reach every corner of the world. Sony Music Publishing and Tips Music Ltd have renewed their exclusive global publishing agreement, marking an expanded multi-year deal that now includes Youtube (worldwide, excluding India) as a key platform for publishing exploitation. This strategic move will propel Tips Music’s legendary catalogue onto the global stage with even more firepower.

    The partnership underscores a shared mission-to amplify Indian music’s international presence. As Bollywood soundtracks and independent Indian music continue to gain traction worldwide, this deal grants SMP extended rights to Tips Music’s 32,000+ track catalogue across 24 languages. That means more Indian music in films, TV shows, ads, and digital platforms everywhere.

    Sony Music Publishing’s president – international Guy Henderson expressed enthusiasm about the continued collaboration, “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips, with their continued growth and success around the world.”

    For Tips Music Ltd MD Kumar Taurani the renewed partnership signals a new era of global impact, “Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding Youtube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”

    L to R: Sony Music Publishing’s president - international Guy Henderson; Tips Music Ltd MD Kumar Taurani; Tips Music Ltd CEO Hari Nair; Sony Music Publishing India MD Dinraj Shetty

    Beyond global distribution, the partnership is set to maximise publishing revenues through Sony Music Publishing’s advanced reporting systems and global partnerships. Tips Music Ltd CEO Hari Nair highlighted the significance of this, stating, “Sony Music Publishing has the best teams and world-class reporting systems, allowing Tips to monitor publishing revenues. The enhanced agreement with SMP enables us to leverage their unparalleled international network of partners and societies globally. The addition of Youtube should drive significant growth in our international publishing revenues.”

    Meanwhile, Sony Music Publishing India MD Dinraj Shetty emphasised the larger vision, “Our strengthened partnership and renewed collaboration with Tips Music marks a new era of growth and global impact. By combining their iconic catalogue with our publishing expertise, we are committed to bringing the soul of Indian music to audiences worldwide.”

    Tips Music isn’t stopping at just licensing and publishing. The company plans to invest heavily in 12-15 Hindi and regional film albums annually, alongside a robust slate of independent music under Tips Originals.

    As Indian music continues to captivate audiences worldwide, this partnership positions Sony Music Publishing and Tips Music at the forefront of this cultural expansion. The deal is expected to significantly boost publishing revenue streams while creating new opportunities for collaboration, sync licensing, and digital growth.

  • Watcho drops the beat with Vibe On as India’s hip-hop scene heats up

    Watcho drops the beat with Vibe On as India’s hip-hop scene heats up

    MUMBAI: The rhythm is raw, the energy is electric, and the mic is live as India’s hip-hop movement just got its biggest stage yet! Watcho, Dish TV’s OTT platform, has launched Vibe On, a high-octane reality show that shines the spotlight on underground rap talent from Punjab, Haryana, Himachal Pradesh, and Delhi.

    Streaming exclusively on Watcho ahead of its Youtube debut, Vibe On is more than just a music competition—it’s a battleground where aspiring rappers spit fire and fight for their moment in the limelight. From nerve-wracking college auditions to intense rap battles, the show captures the unfiltered journeys of emerging hip-hop artists, giving them a shot at stardom.

    Judged by industry heavyweights Amit Uchana, Ravneet Singh, and JSL Singh, the contest has already drawn thousands of entries, with only the top 100 making the cut. Each episode delivers lyrical showdowns, electrifying performances, and jaw-dropping rap battles, raising the stakes with every verse.

    Dish TV & Watcho corporate head of marketing Sukhpreet Singh said, “Vibe On is not just entertainment; it’s a movement. Hip-hop is an expression of real stories, struggles, and triumphs, and this show gives emerging artists the stage they deserve. At Watcho, we are thrilled to bring fresh, culturally relevant content that resonates with today’s youth.”

    With the rise of desi hip-hop and street rap in India, Vibe On promises to be a game-changer in the music reality show space. If you’re ready to experience India’s next rap revolution, tune in to Watcho now, because the vibe is on!

  • Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement was made through an internal communication by the company.

    Sharma, who joined Viacom18 in 2021, brings nearly two decades of experience spanning media, telecom, and banking sectors. He has led cross-functional teams in revenue generation, marketing, and content creation. At Viacom18, he built the network sales branded content team from scratch, delivering notable campaigns such as Cricket Ka Ticket, Royal Stag Boom Box, and Imperial Blue.

    Ailawadi, who spent 11 years with the organisation, played a pivotal role in expanding the youth, music, and English cluster’s digital footprint and spearheading major tentpole properties. He began his journey as strategy and project lead in the group CEO’s office and is stepping down to pursue new opportunities.

    Sharma’s appointment is expected to further strengthen Jio Star’s content strategy and drive innovation across its youth-focused channels.

  • DD partners with Dilli Gharana Prodns for new classical music talent show

    DD partners with Dilli Gharana Prodns for new classical music talent show

    MUMBAI: In a bid to promote India’s rich musical traditions, Ustad Iqbal Ahmed Khan’s  Dilli Gharana Productions has partnered with Doordarshan to launch Wah Ustad, a classical and semi-classical music talent hunt reality show.  

    The initiative is part of the Create in India Challenge under the World Audio Visual Entertainment Summit (Waves) 2025, organised by the ministry of information and broadcasting.

    The show aims to provide a global platform for young, classically trained vocalists aged 18 and above, with basic training in Hindustani, Carnatic, or Sufi music. Participants will be selected through a multi-phase process, including online registrations via the Dilli Durbar portal, video-based shortlisting, regional auditions, and a grand national finale at the Waves 2025 event in Mumbai.

    With 26 episodes to be aired on Doordarshan, Wah Ustad will feature innovative rounds such as fusion performances and self-compositions, focusing on themes like Sufi, devotional, and semi-classical music. Dilli Gharana Productions has Mohd Imran Khan and Vusat Iqbal Khan listed as the co-founders. A panel of renowned musicians and cultural icons, including members of Dilli Gharana, will judge the competition.

    The winner will receive a cash prize, while other finalists will gain mentorship opportunities, recording contracts, and recognition from dignitaries. By blending traditional expertise with modern technology, Wah Ustad seeks to inspire the next generation of musicians and preserve India’s musical legacy for years to come.

  • Red FM’s floating studio sets sail at Maha Kumbh 2025

    Red FM’s floating studio sets sail at Maha Kumbh 2025

    MUMBAI: A cosmic calendar turns its mythical pages, and you’re alive to witness the celestial phenomenon of the Maha Kumbh 2025—a spectacle so rare it happens once every 144 years. It’s not just a gathering; it’s humanity flowing like rivers merging at the Sangam, a spiritual concert headlined by divinity itself.

    But wait—your boss just denied your leave. Ouch. Forget setting foot on the holy sands; you’re stuck in your cubicle, drowning in deadlines while your soul craves the chants of sages and the aroma of faith.

    Well, what if your morning radio show could teleport you to the mystical banks of the Sangam?

    Red FM, India’s beloved radio network, is doing just that! This Maha Kumbh 2025, Red FM takes its audience on a 39-day cultural journey with The Voice of Kumbh, blending soulful music, spiritual insights, and captivating podcasts into an unforgettable experience.

    Red FM isn’t just playing your favourite hits; it’s turning your commute into a spiritual voyage. The highlight? A floating studio broadcasting live from the confluence of the Ganga, Yamuna, and the mystical Saraswati rivers. Think soulful performances by young prodigy Gungun Jaiswal, poetry by Shivam Bhagwati, and classical strains from Rishi Mishra of the Banaras Gharana, all against the serene backdrop of the Sangam.

    Who wouldn’t want to start their day with this blend of tradition and tranquillity? Oh, and you can actually join the “Boat to Sangam” experience by winning daily contests hosted by Red FM. Tempting, right?

    For those who live for stories, Parikrama Prayagraj Ki dives into the fascinating history of Prayagraj’s six iconic temples. Whether it’s the Nagvasuki Temple or the serene Bharadwaj Ashram, Red FM’s Morning RJ will walk (and talk) you through the ancient tales and spiritual significance of these timeless sites.

    And if podcasts are your jam, Red FM has you covered with Katha Kumbh Ki. Featuring astrologer and spiritual mentor Anita Doval, this series delves into the myths and history of the Kumbh Mela. Want to know why millions gather for the ‘Shahi Snaan’ or the origins of this age-old tradition? Tune in and let Doval unravel these mysteries in her soothing voice.

    Keeping things practical, Red FM will share daily updates on the ‘Shahi Snaan’ schedules and essential information from the government. No more fumbling through WhatsApp forwards—this is your one-stop guide to navigating the Kumbh chaos.

    Ganesh to Ganga, Red FM has it all covered!

    Turn up the radio, tune into spirituality, and let Red FM sail you through the Maha Kumbh 2025. Because where else can you find the Sangam spirit on your morning drive?

  • Red FM announces Riders Music Festival in Delhi in February

    Red FM announces Riders Music Festival in Delhi in February

    MUMBAI: In the streets of Delhi, where the roar of engines often competes with the hum of daily life, a unique festival is revving up to take centre stage.

    Imagine the thrill of bikes and music merging into one electrifying experience—this is what the Riders Music Festival is all about. Returning on 8-9 February 2025, the event promises to transform the city into a haven for bikers, music lovers, and food enthusiasts, creating a vibrant celebration of passion and camaraderie.

    The third edition of the Riders Music Festival, announced by 93.5 Red FM, will  feature live performances, curated streetwear, food, and a showcase of custom, vintage, and adventure vehicles.

    Red FM  COO &  director Nisha Narayanan said, “This year, we’re celebrating the camaraderie and solidarity among bikers—values that no institution can instil. At the heart of this festival is the powerful connection between music and riding, two forces that truly bind us together. This time we’re also committed to brand and gender neutrality, welcoming bikers of all kinds, non-bikers, and people from all walks of life. We also aim to promote sustainability, with a focus on electric vehicles, to build a united, eco-conscious community.”

    Red FM also organised a prelude for the Riders Music Festival, with Indian paralympic champion Deepa Malik as the chief guest. 
    Speaking at the event, she expressed:  “Biking has been my anchor through every phase of life, from teenage hobbies to reclaiming my identity after chest below paralysis at 29. Doctors told me I’d never walk again, so I made it my mission from my ‘will chair’ to ride again. Wheels, to me, symbolise freedom, not limits. Riding a modified bike helped me reclaim my mobility, enter the world of sports, and prove that passion can overcome any barrier. This is why at Riders Music Festival I feel like I have a personal connection. My book also captures this journey of embracing challenges with a #bringiton spirit and proving abilities beyond disabilities.”

    The Riders Music Festival 2025 boasts a line-up of seven artist performances, headlined by  Indian music director and singer Amit Trivedi along with  acts by Seedhe Maut, Paradox, Gurbax, Parvaaz, Prabh Deep and Raman Negi.

    Attendees can also look forward to a stunt and gaming zone, along with over 50 exhibits showcasing  custom, vintage and adventure bikes and cars. For fashion trendsetters, a dedicated streetwear zone will feature fashion and  a carefully curated selection of  food and beverage brands.

  • Influencers: The new rockstars of marketing and GMJ’s striking partnership

    Influencers: The new rockstars of marketing and GMJ’s striking partnership

    MUMBAI: When influencers speak, the world listens—sometimes even more than it does to parents.

    With 69 per cent of consumers trusting influencer recommendations and brands reaping a whopping 16.6 per cent ROI boost through optimised campaigns, influencer marketing has cemented its place as the crown jewel of digital strategies.

    Riding this wave, Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys, has orchestrated a game-changing partnership with the charismatic Arvind Arora, aka A2 Sir. With a staggering 22 million social media followers, A2 Sir’s blend of education, motivation, and entertainment makes him the perfect maestro for GMJ’s ambitious foray into influencer-driven entertainment.

    This collaboration signals that in the digital age, influencers are the new rockstars—and GMJ knows how to pick a headliner.

    Strengthened by Warner Music India’s 26 per cent stake in GMJ earlier this year, the platform already holds partnerships with over 100 regional music creators across India, spanning Bhojpuri, Haryanvi, Rajasthani, and Odiya music. GMJ collaborates with Bollywood stalwarts such as Sonu Nigam, Shaan, and Salim Merchant. This new partnership reflects its ambition to redefine the digital entertainment ecosystem by blending music, motivation, and influencer-driven storytelling.

    In this initiative, Hariprem Films will spearhead content execution, ensuring the partnership delivers impactful narratives that resonate across India and beyond. JetSynthesys chairman & MD, Rajan Navani highlighted the significance of this collaboration, “At JetSynthesys, we aim to build a robust digital ecosystem that seamlessly combines technology and entertainment. Through this partnership, backed by Warner Music’s expertise and GMJ’s Hariprem Films’ exceptional execution, GMJ is well-positioned to set new benchmarks in influencer-driven content.”

    Arora expressed his enthusiasm for the project, “I am delighted to collaborate with JetSynthesys’ Global Music Junction to create content that inspires, motivates, and educates millions. This partnership allows us to combine our strengths to push the boundaries of digital storytelling.”

    GMJ founder & CEO, Rajkumar Singh outlined the partnership’s objectives, “This partnership with Arvind Arora is a significant step forward in GMJ’s journey to expand into the influencer entertainment market. Arora’s ability to inspire and connect with millions aligns perfectly with our vision to create impactful digital content and community.”

    Hariprem Films CEO Nitin Samadhiya emphasised the creative execution behind the initiative, “At Hariprem Films, we strive to bring ideas to life with precision and creativity. This collaboration with GMJ and Arvind Arora is an exciting opportunity to deliver content that inspires, motivates, and entertains, taking digital storytelling to new heights.”

    This collaboration represents a convergence of innovation, creativity, and execution excellence. By fusing digital entertainment with motivational storytelling, JetSynthesys’ Global Music Junction is poised to redefine influencer-driven content, inspiring millions across India and beyond.

  • Candlelight Concerts-PVR Inox partner for intimate musical experiences

    Candlelight Concerts-PVR Inox partner for intimate musical experiences

    MUMBAI: Imagine walking into a cinema, not to watch the latest blockbuster, but to be enveloped by the soft glow of candles and the stirring melodies of live music. In a country where concerts often feel more like chaotic marathons than artistic escapades, a revolutionary partnership is set to redefine the live music experience. Candlelight Concerts by Live Your City, in collaboration with PVR Inox, is turning the idea of traditional concerts on its head.

    This innovative alliance transforms India’s premier cinemas into intimate, candlelit sanctuaries, blending the charm of live performances with the luxury of theatre spaces. Launching in Bengaluru, Gurugram, and Mumbai, it promises an enchanting escape from the hustle, offering audiences a harmonious blend of elegance, creativity, and unforgettable moments.

    These concerts will feature live performances of iconic movie soundtracks and tributes to legendary artists such as Kishore Kumar, RD Burman, Queen, and ABBA. With thoughtful curation, the collaboration aims to create a unique ambiance where timeless melodies and contemporary luxury converge.

    “We are thrilled to bring Candlelight Concerts to PVR Inox theatres, creating unparalleled live arts experiences in cherished entertainment spaces,” said Live Your City India, country manager, Deepa Bajaj. “By merging the charm of live music with the luxury of PVR, we aim to redefine audience engagement and set new standards for immersive cultural entertainment.”

    PVR Inox, content acquisition director, Nayana Bijli remarked,  “This partnership with Candlelight Concerts reimagines how our theaters can be experienced, turning them into unique venues for intimate, live performances. It’s an opportunity for us to offer audiences something extraordinary—an experience that combines the elegance of our spaces with the magic of live music.”

    PVR Inox’s premium venues will host Candlelight Concerts with acoustics and comfort carefully curated to enhance the audience’s experience. The inaugural performances are scheduled for 31 January 2025 to 2 February 2025, promising a blend of cultural sophistication and entertainment.

    Details of upcoming performances:

    ●    Bengaluru

           31 January 2025: PVR Superplex, Forum Mall, Kanakapura Road

               Queen vs ABBA (Program Premiere) – two performances

    ●    Gurugram

           1 February 2025: PVR Ambience, Gurugram

               Best Movie Soundtracks (Bestseller) – two performances

               Tribute to Kishore Kumar (Program Premiere) – one performance

    ●    Mumbai

           2 February 2025: PVR Le Reve-Globus Mall, Bandra West

               Best Movie Soundtracks (Bestseller) – two performances

               Tribute to RD Burman (Local Hit) – one performance

    With plans to expand offerings across India, this collaboration between Candlelight Concerts and PVR Inox promises to revolutionise how audiences experience live music and redefine India’s entertainment landscape.

  • Tips Music partners with TikTok to expand global reach of Indian music

    Tips Music partners with TikTok to expand global reach of Indian music

    Mumbai: Tips Music Ltd, a leading Indian music label with a vast catalogue of over 31,000 songs, has officially announced a direct partnership with TikTok. This collaboration will make Tips Music’s rich collection accessible to TikTok users worldwide, excluding China and India, allowing music lovers, Non-Resident Indians (NRIs), and expatriates to enjoy the diverse range of Bollywood classics and regional hits on the popular platform.

    The agreement responds to the growing global demand for Indian music and positions TikTok as a key channel for the discovery and engagement of Tips Music’s repertoire. This partnership ensures that TikTok users across multiple regions can seamlessly integrate Tips Music’s tracks into their content, strengthening cultural connection and self-expression through music.

    Tips Music Ltd, managing director, Kumar Taurani expressed his enthusiasm, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of Tips Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO Hari Nair, for weaving this direct deal.”

    This partnership aligns with Tips Music’s mission to bridge traditional Indian music with cutting-edge platforms, fostering greater accessibility and celebrating the universal appeal of Indian music.