ITV

Category: Music and Youth

  • Sony Music teams up with TikTok to launch their smash hit single ‘Haaye Oye’ by QARAN Feat. the gorgeous Elli AvrRam and dance icon Shantanu Maheshwari

    Sony Music teams up with TikTok to launch their smash hit single ‘Haaye Oye’ by QARAN Feat. the gorgeous Elli AvrRam and dance icon Shantanu Maheshwari

    MUMBAI: Global music giant, Sony Music has teamed up with TikTok, the world’s leading short video platform for their hit single ‘Haaye Oye’. Sung by Ash King and composed by QARAN (of the Tareefan fame) the song video features the vivacious Elli AvrRam and dance icon Shantanu Maheshwari. The video has become a favourite amongst the Gen Z and is already known as the Love song of the year!

    Says Rohan Jha, Head, Sony Music Pop, “With Tik Tok being such a rage amongst the youth we decided to have a deeper integration with them. For the song, Tik tok has created a first of its kind musical sticker – which has been weaved into the video narrative. The tremendous response to the video and the deep audience involvement with Tik Tok have resulted in some incredible numbers and quality of participation. The association is one of its kind – and exemplifies what an engaging content and an involved platform can do together. ”

    Added Sumedhas Rajgopal, Entertainment Strategy and Partnerships Lead (India) at TikTok, ”As a platform that celebrates creativity, we are thrilled to partner with Sony Music to launch their latest single, ‘Haaye Oye’. With its easy-to-use tools, interactive features and intelligent discovery system, TikTok is fast becoming a launchpad for artists to promote their latest hits. We look forward to engaging more Indian music fans through exclusive content that encourages them to bring their imagination to life.”

    Directed by the ingenious and talented Vishal Handa, the song video celebrates young-love with an urban but chic Bollywood routine and a very unique hook-step that is sure to have a massive up-take by viewers.

    Choreographed by industry leader Ashley Lobo and Danceworx, the hook step has become a fad with the dancer community!

  • Shemaroo Entertainment presents a 360° video series on Kumbh Mela

    Shemaroo Entertainment presents a 360° video series on Kumbh Mela

    MUMBAI: Shemaroo Entertainment Limited, one of the India’s leading pioneer in the arena of content ownership, aggregation and distribution has curated a 30-Day series on Kumbh Mela capturing every aspect of the world’s largest congregation of Hindu devotees. The company had curated a special section on the “Shemaroo Bhakti App” for the devotees visiting Kumbh Mela this year, which covered the history of Kumbh Mela, the upcoming events, travel & stay options and services available at the Mela for its subscribers. 

    Shemaroo did a 360° video shoot of almost all the prominent places in Kumbh along with important bathing dates. The video shoot got its due recognition by viewers on Shemaroo Bhakti YouTube channel and Shemaroo’s social media platforms. Till now, Shemaroo is the only company to shoot a 5-episode series in a 360- degree documentary format with a voiceover covering various Prominent Gurus, Mauni Amavasya Shahi Snan, Infrastructure at Kumbh and the shots of the famous Hanuman Temple & Ganga Aarti. For best experience viewers should watch the videos through virtual reality glasses. 

    Shemaroo has also released another 30-Day video series, “Kumbh Mela 2019” showcasing sector wise information of various Akhadas, Big Pandals, arrangements made by the government for Kumbh, interviews of the devotees visiting Kumbh, VVIP’s and all the famous Guru’s, Mahant’s and Baba’s. Viewers can see each aspect beautifully captured and all the activities that took place at this year’s Kumbh Mela. Shemaroo is the only company in the industry who has covered a 30-day long series on Kumbh Mela. Each episode is around 25 minutes and gives great insights and stresses on different aspects of Kumbh. This video series went live on various DTH services powered by Shemaroo like Om Shakti on Airtel, Tata Sky Aradhana, Active Bhakti on Dish & Videocon DTH. The series till now has garnered over a million views and counting. Shemaroo Bhakti’s Facebook page has till now managed to reach out to over 1 million devotees through the video series. 

    “Shemaroo Bhakti App” App can be downloaded through Google Play Store or by giving a missed call on 8824022011. Subscribers can also log on to Shemaroo Bhakti’s YouTube channel by clicking on http://bit.ly/2Otyjyl  to see the entire Kumbh Mela video series. 

  • Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

    Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

    MUMBAI: Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday. With all the cricketing action and excitement that fans will witness this VIVO IPL 2019, Star Gold has added the element of family entertainment to cricket.

    With a witty take on all things from sports news to cricketing anecdotes, the Khelkar’s will entertain guests to comic enactments, dance, music and lots more. Every week, on the couch will be a mix of cricketing experts and celebrities engaging audiences to a laughter riot like never before. 

    The show’s spotlight are the kids’ hilarious interactions with the experts and celebrity guests. Showcasing their talented reporting and interviewing skills, the bacha party will bring viewers a delightful experience. The light-hearted Super Funday show with these kids will undoubtedly set the tone for the Sunday matches.

    On the opening day of the VIVO IPL 2019, the first special guests for the week were the ensemble cast of the much-awaited film Kalank, featuring Alia Bhatt, Varun Dhawan and Sonakshi Sinha who engaged in some cricketing humour with Star Sports Expert Irfaan Pathan. Showing their love for the VIVO IPL 2019, the cast were excited to try the much-talked about AI Coach; Varun scored 26% accuracy in Rohit Sharma's hook shot, whereas Sonakshi beat him in Dhoni's Helicopter shot with 31%. When asked who according to them was the 'First Class Player of the Season', they unanimously agreed on Rohit Sharma from Mumbai Indians.

    Soon after, on the first Sunday of the tournament, Star Sports Expert Virender Sehwag showcased his humorous avtar on Super Funday where he discussed cricket, players and the upcoming matches with children who were bowled over by the legend’s wittiness and knowledge. The show highlighted the upcoming headers – Kolkata Knight Riders v/s Sunrisers Hyderabad and Mumbai Indians v/s Delhi Capitals.

  • Shemaroo Entertainment’s yedaz collaborates with imagica

    Shemaroo Entertainment’s yedaz collaborates with imagica

    MUMBAI: Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica. Yedaz offers Bollywood fans at Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park.

    Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic Bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica already is home to Bollywood attractions like Mr. India and House of Stars and Yedaz merchandise is a perfect complement to the overall Bollywood experience.

    Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.” 

    Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

    Yedaz Merchandise is already up in the stores and customers visiting Imagica can get their hands on their favourite Bollywood product on their next visit. You can now flaunt your Bollywood attitude with Yedaz T-shirts or add a filmy touch to your parties with beer mugs.

  • MTV captivates Roadies’ fans with a thrilling stunt on a billboard

    MTV captivates Roadies’ fans with a thrilling stunt on a billboard

    MUMBAI: India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a   billboard which was created on Saturday, 9th February. Setting a perfect parallel, the live billboard, conceptualized by MTV and executed by Zenith was placed at a thrilling height of 35 ft. in Chitrakoot in Andheri, Mumbai.

    Continuing its leadership in ground-breaking consumer-engagement initiatives, MTV provided a unique, one-of-its-kind experiential activity to the Roadies fanatics with a popular task, inspired from the fifth season of the iconic franchise. The billboard gathered a humongous crowd of fans who were pumped to be given a chance to accomplish the task live and compete head on. The very first to be elevated on the staggering height and compete were actors and reality show stars, Divya Agarwal and ex- Roadie, Varun Sood, who will also be seen in the journey of Roadies Real Heroes on MTV’s digital platform.

    Commenting on the successful execution of the live billboard task, Navin Shenoy, Marketing Head –Youth, Music & English Entertainment, Viacom18 said, “Roadies epitomizes fierce competition and audacious challenges for thrill seekers. So, we owe it to the fans to add to the thrill factor on Roadies year on year. The team cracked a really audacious idea- an iconic Roadies task performed live on a billboard. It’s definitely a first in India. We are committed to maintaining our innovative, disruptive streak as brand MTV.”

    The breathtaking live billboard stunt was a complete breakthrough in re-defining the passion and boldness that Roadies espouses for. The 16th season of Droom.in MTV Roadies Real Heroes powered by Oppo and co-powered by Frankfinn Institute of Air Hostess Training and Woodland is up for a lot more action and quirky stunts with the auditions episode on every Sunday, 7PM only on MTV.

  • MTV associates with Brave Combat Federation for ‘Brave 20’

    MTV associates with Brave Combat Federation for ‘Brave 20’

    MUMBAI: MTV, India’s youth brand, is all set to bring the fight series MTV Brave 20 in association with the Brave Combat Federation presented by Mercury Sports Entertainment on 17 February at 9 pm.

    The two-hour episode will showcase the epic fight that took place in Hyderabad on 22 December 2018. In addition to the special episode, the channel will also air the fight episodes from all the 23 seasons, MTV Brave Series, starting 25 February, Monday to Friday at 10 pm on MTV, also available on VOOT.

    One of the largest Mixed Martial Arts (MMA) organisations in the world, Brave Combat Federation is the truly global and fastest growing MMA promotion in history, it is also the strongest sports media property in the Middle East. As a sport that is rapidly gaining mileage in India, Brave Combat is the only federation offering a true global platform in the country.

    With an increasing growth in the content consumption for Mixed Martial Arts especially among the youth, MTV Brave provides a perfect platform to explore the hidden gems and drive positive perception towards Mixed Martial Arts as a budding sport in India.

    MTV Brave will provide a perfect blend of entertainment and intense fights with some of the most influential MMA fighters like Abdul Muneer, the star of the first-ever Indian super fight who has several boxing championships to his credit. Other fighters such as Mohammad Farhad and Kantharaj Shankar Agasa are pioneers in the field of kickboxing and Judo, respectively, and successfully made their transition to the MMA cage.

  • 9X Jalwa launches Jalwa #10YEARCHALLENGE

    9X Jalwa launches Jalwa #10YEARCHALLENGE

    MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan, ShahRukh Khan, Hrithik Roshan and many more through 10 years.

    Commenting on the initiative, Mr. Abbas Syed, Programming Head 9X Jalwa said, “The #10YearChallenge has gone so viral on social media, it even became a meme. Celebrities, musicians started using the hashtag to show the changes they have gone through in past 10years. Since Jalwa’s vast, music library is uniquely curated and its music blocks created around Bollywood stars and their super hit tracks, we thought of creating the Jalwa #10YEARCHALLENGE. This unique music property captures the journey of Bollywood stars through their songs across a decade. We are confident that 9X Jalwa #10YEARCHALLENGE will resonate with the music lovers and Bollywood fans across all age groups.”

    Jalwa #10YEARCHALLENGE is promoted across social media and digital platforms of 9X Jalwa.

    So stay tuned to 9X Jalwa and watch songs of your favourite Bollywood stars from different eras!

  • Roadies Real Heroes is all set for the adventurous journey with a host of eminent sponsors for the new season

    Roadies Real Heroes is all set for the adventurous journey with a host of eminent sponsors for the new season

    MUMBAI: Gear up, get ready and fasten your seat belts as the most remarkable adventure of your life is about to begin. MTV, India’s No 1 youth entertainment brand is set to unleash the unexpected with Droom.in MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland. Following the soaring success of 15 iconic seasons, India’s longest running reality show is here to showcase real stories of courage and valor, thereby, inspiring legion of fans to jump into the joyride starting February 10, 2019 every Sunday at 7.00 PM.

    Commenting on the announcement of the current edition, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “Roadies defines the adventure reality genre in India. The show’s immense popularity has reached new heights with 133mn viewers on television and 116.8mn views on VOOT just in its last season. Knowing the pulse of the thrill seekers for this long has not only been a gratifying experience for us but also for our partners who benefit hugely from their association. While Droom.in, India’s largest online auto marketplace for buying and selling new and used automobiles, debuts as the Title Sponsor, OPPO has come onboard as the Powered By Sponsor.  Frankfinn Institute of Air Hostess Training and Woodland are the Co-Sponsors for this edition while other Associate Sponsors include Envy, Ralco Tyres, Casio G- Shock and Spraymint.”

    Debuting as a title sponsor, Sandeep Aggarwal, Founder and CEO, Droom.in said, " Roadies has a cult following amongst the youth of the nation and we are glad to partner with the show as the Title Sponsor. Droom is youth brand and the association will further cement our position. We had previously partnered with the channel during MTV Dropout as the title sponsor, which delivered great ROI for our brand budgets and we look forward to our next three years’ partnership with Roadies."

    “Roadies enjoys the status of being one of the most popular youth reality show in India. The show appeals to the young audience because of its showcase of relationships, relevant for today’s young generation, much like OPPO, a brand that believes in surprising the audience with its innovation and has developed a strong connect with the youth. With our sight firmly set on the Indian market, we are trying to associate with the right platforms to interact with our target audience. We are happy to partner with MTV on this refreshing journey as this is a perfect platform to strengthen our connect in India. The contestants and audience can expect to witness and capture the exciting moments on the show with OPPO. We congratulate MTV on running fifteen successful seasons and we wish Roadies Real Heroes 2019 a tremendous success", said Mr. Will Yang, Brand Director, OPPO India.

    Every year, the trademark show receives an overwhelming response for the auditions, with the fans showcasing their zest to be a Roadie! Every season is no less than a celebration of the passion and the undying ability to take on the most extreme challenge, providing a perfect blend of adventure and thrill. With a new theme and gang leader in the 16th season, Droom.in MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland will celebrate distinctive individuals who have gone out of their means to help and trigger a change.

    This year, legendary sportsman and real-life warrior, Sandeep Singh joins the league for the first-time pumping up the adrenaline with the other seasoned gang leaders. He will be locking horns with small screen’s favorite star Prince Narula who is determined to win. Raftaar whose music echoes amongst the youth is prepped up for his second stint along with seasoned expert Nikhil Chinapa who is here to spruce up the fight. Gorgeous, poised and the two-time winner Neha Dhupia is back to clinch her third title. Being the only boss lady in this man’s world, she will surely have all eyes on her gang. And to top it all, Ringmaster Rannvijay Singh will stir up the game like never before. Braving heart-drubbing tasks and nerve-racking escapades, the contestants will now embark on an ultimate quest for survival.

    This season will also be shot across picturesque locations in the hills of South India from the Kannan Devan Hills of Munnar to the western ghats of Chikmagalur reaching the highest peak of Karnataka – Mullayanagiri. The show is set to go on air from 10th February 2019 at 7.00 PM.

  • Catch 9XM On Stage with Salim Sulaiman

    Catch 9XM On Stage with Salim Sulaiman

    MUMBAI: 9XM, India’s popular Bollywood music channel is all set to enthrall the viewers with a brand new property 9XM On Stage. 9XM On Stage celebrates the best of Bollywood music through large scale live events. 9XM On Stage partnered with Salim Sulaiman for a tribute to the Indian Armed forces. 9XM On Stage will be telecast as 1 hour concert to be aired on 9XM at 7pm on Saturday 9th February and on 9X Jalwa at 11am on Sunday 10th February 2019

    The special episode will feature the popular tracks played by Salim Sulaiman at the concert along with performances by singers Jonita Gandhi, Raj Pandit, Vipul Mehta and the very famous Manga-niyars from Rajasthan. The performers had the audience dancing on some of the best Bollywood music. The on-ground event was attended by around 3500 people all from the Indian Armed forces and their families. 

    Speaking about the concert, Salim-Sulaiman said “We are grateful to 9XM for bringing together such a musical night for the Indian Armed forces and their family members. Our Nation’s borders are safe because of our soldiers who undergo many hardships to provide us a safe and secure environment across our Country. It was an honour to dedicate an evening of music and entertainment as a tribute and thanksgiving to the armed forces and make it a night for everyone to Remember.”

    Speaking of the special episode created for the viewers Mr. Amar Tidke, Chief Programming Officer 9X Media Pvt. Ltd. said “9XM On Stage celebrates the best of Bollywood music through large scale live events. The first concert in association with Salim Sulaiman was dedicated to the Indian Armed Forces who have been sacrificing their lives for our Nation.  It was an outstanding experience to watch the families of these soldiers enjoying and dancing to foot tapping Bollywood music. We are truly honoured to have been given this opportunity to entertain them with our music. ”

    9XM On Stage episode will feature the tracks like Kurbaan Hua, Haule Haule, Mar Jaawaan, O Re Piya, Dance Pe Chance, Chak De and many more.

    The special episode will be promoted across 9XM and 9X Jalwa. The promotions also include Radio spots and screens branding at multiplexes across Delhi Mumbai. The episode will also be promoted across Social media and digital platforms.

    Keep watching 9XM to catch the special episode of 9XM On Stage on 9th February 2019 at 7pm and on 10th February 2019 at 11am on 9X Jalwa .

  • The Zoom Studios announces fourth original ‘Mom & Co.’

    The Zoom Studios announces fourth original ‘Mom & Co.’

    MUMBAI: The Zoom Studios, the original content arm of zoOm styled by Myntra has announced its fourth original Mom & Co., which will premiere on the Zoom Studios YouTube Channel and zoom on 9 February. The show, produced by The Green light productions and directed by Ashish Ranglani, will celebrate the beautiful relationship between a mother and her son. Veteran actor Neliima Azeem will be marking her digital debut with this 10-episode series.

    Speaking on the fourth original, Mom & Co., Times Network president Nikhil Gandhi says, “Our original content has strongly resonated with our audience and this encouragement has driven us to launch our new series, Mom & Co., which captures the complexities and beauty of a mother-son relationship. It’s a universal emotion that is relatable to viewers across geographies and age groups, presented through a compelling and emotional narrative. We are excited and thrilled to present our new show and I am confident that Mom & Co., with its impactful storyline, will reiterate the success of our previous shows.”

    Neliima Azeem says, “It is very rare that you see a mother play the lead of a show and that's precisely what attracted me to the story. I am definitely looking forward to the show. Ayush & Ashish have been absolute fabulous to work with. I wish the whole team all the best.”

    Ayush Mehra who will be seen playing the role of Neliima’s son says, “This show is very special to me and I feel honoured to be working with such an amazing team and such talented actors. The beautiful mother-son relationship as a concept is untouched in the web world and I am overwhelmed and excited to be a part of it.”