ITV

Category: Music and Youth

  • MTV breaks notions with concept-based marketing, redefines content marketing

    MTV breaks notions with concept-based marketing, redefines content marketing

    Mumbai: Adhering to its promise of being India’s No. 1 youth entertainment brand, MTV brings to its audience some clutter breaking concept based campaigns for its recently launched shows – JBL presents MTV Hustle powered by Breezer Vivid live life in color and styling partner Philips one blade, MTV Ace of Space and MTV Splitsvilla 12 Co-powered by Alo Frut Juice, Manforce, Denver Deodrants and Vega Hair Styling appliances. Riding on quirk, wit and innovation that embodies the brand’s DNA, MTV has activated a 360-degree marketing campaign celebrating the unique properties. In addition to the cross promotional activities across network channels, these initiatives are targeted to stir word of mouth for the new shows.

    Speaking about the innovative marketing campaigns, Navin Shenoy, Head Marketing – Youth, Music and English Entertainment, Viacom18, said: “MTV has been the voice of the Indian youth over the years by offering shows which provide a creative platform to our viewers to showcase their talent. We are not only raising the bar on innovation and entertainment with both our shows but also in ways we uniquely market them. While MTV Hustle is a new concept, MTV Ace of Space and MTV Splitsvilla are marquee shows, loved by audiences in their past seasons and hence, our strategy to market them is quirky and engaging.”

    Starting with MTV Hustle, the channel gave India a new anthem this Independence Day – #SWAGtantra! Echoing the voice of young India, MTV launched India’s first crowdsourced rap- for the people, of the people and by the people. Composed by the top 15 contestants of the show, the Swagtantra rap was an ode to and a triumph of India’s legacy, will, army and its people. MTV has also launched 2 humorous ad films themed “Sab ko laga hai rap ka chaska” showcasing how rap courses through the veins of the Indian youth. On-ground, a multi-city Hustle Cypher is up and running wherein the hip hop stalwarts hunt for the best talent in a-12 hour long on-ground plus digital contest across 5 colleges culminating into a rap battle. Using insights into the consumption patterns of our audience, exclusive mid-night social media contests are being run on MTV India handles for Hustle.

    Swagtantra Anthem: https://m.facebook.com/story.php?story_fbid=10157243081635102&id=89743390101

    For the second season of their popular show, MTV Ace of Space, MTV designed an interesting on-ground live activity in Lucknow carried out by show host-Vikas Gupta. In a small house with 2 rooms, ex house mates-Pratik Sehjpal, Meisha Iyer, Faizy Boo and Chetna Pande were put inside. Weaving in the show concept, the idea was to test the tenacity of the contestants while playing mind games with them. However, the twist was that here viewers got to decide the destiny of the contestants by interacting live via Facebook and Instagram. Vikas also went to city colleges along with ex contestants, made them do tasks and shortlist people. Out of the chosen ones, Mastermind will pick one who will get a chance to participate in the show.

    Moving onto India’s longest-running 'search for love' reality show– MTV Splitsvilla X2, MTV launched a series of infomercials that spoof teleshopping advertisements offering magical cures. 'Splitsvilla Shoppe Network’ is a one stop solution for various love problems that help you take 'Your best shot at love!' On offer are products like Lala Chashma which helps you gauge the relationship status of people and your compatibility with them, Ex-Repellent Spray that protects your relationship by keeping away unwanted ex’s and Majnu Ke Aasu, the perfect solution for a sensitive girlfriend who feels he isn’t ‘emotional enough’. In order to engage with the viewers, the hosts entice the audience to register their interest for their favorite product by giving a missed call before stocks run out. To know what happens next, you may want to give a missed call now!

    Majnu Ke Aasu

    https://www.facebook.com/mtvindia/videos/2224428977868241?s=1011635300&v=e&sfns=mo

    Ex Repellent spray

    https://www.facebook.com/mtvindia/videos/599518787243751?s=1011635300&v=e&sfns=mo

  • This Independence Day, celebrate Azaadi with soulful music, only on MTV Beats

    This Independence Day, celebrate Azaadi with soulful music, only on MTV Beats

    MUMBAI: It’s the 72nd Independence Day and the nation is set to regale in the patriotic fervor yet again. But no celebration is ever possible without music. As an ode to the incredible valor of India, MTV Beats brings a day packed with diverse offerings celebrating India’s diversity and vibrance coupled with a dash of comedy.

    Here’s a rundown on the properties set to air on MTV Beats on 15th August –

    Freedom Beats                                   

    MTV Beats celebrates azaadi by playing patriotic songs under the property ‘Freedom Beats’

    INDEPENDENCE DAY MUSIC VIDEO

    On the eve of Independence day, MTV BEATS will celebrate music in a very different avatar, inviting dancers/ choreographers to make their OWN music video on our patriotic song called ‘Khushnaseeb’. This will be aired across all Social media handles.

    BEATS TOP 10

    MTV BEATS will celebrate Independent Music as the THEME under its popular property – BEATS TOP 10. Hosted by Bollywood singer Akasa, this episode will have a special guest in singer- song writer, Arjun Kanungo and will feature 10 independent songs raging the nation coupled with a fun tête-à-tête around it.

    Buddhu Banaya  – Independence Day Special

    MTV Beats’ popular property Buddhu Banaya will be a comical splash to the celebrations. The in-house VJ’s will hit the streets to play ‘Independence Day’ themed pranks on the aam aadmi.

    Paanch Ka Punch

    In this infotainment property, Akasa, the host interacts with young crowd (college, park, street) asking the next gen 5 GK questions around India. Those who are not able to answer get a punch.

  • ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    MUMBAI: Shemaroo Entertainment Limited, India’s premier content powerhouse today announced its association with leading travel platform ixigo. This marks Shemaroo’s first in-app travel partnership. This association will bring the varied content bouquet of ShemarooMe under one roof and provide rich, curated content for a superb in-app experience to ixigo users.

    ShemarooMe is a video streaming app by Shemaroo, to entertain the newer set of audience by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content.

    Catering to its 130 million plus user base, ixigo facilitates over 200 million monthly travel searches and 2.2 billion monthly screen views.  The travel platform, which forayed into the content space recently, curates and aggregates hand-picked multilingual content from genres like news, videos, music, sports to games. With this partnership, travellers can now access ShemarooMe’s clutter breaking and entertaining content on ixigo train app.

    Commenting on the association, Zubin Dubash, COO, Digital, Shemaroo Entertainment said, “We are delighted to partner with ixigo on this thought leadership initiative. Video is the key catalyst to drive engagement on transaction-based apps. ShemarooMe's rich content spread has seen ardent loyalists in the Tier 2 and Tier 3 markets and perfectly matches with ixigo's target group. And that's what makes this partnership even more relevant and special."

    Adding to this, Rajnish Kumar, Co-founder & CTO ixigo, said,” ixigo trains app is now a one-stop travel booking, information and entertainment app for Indian travellers. We have over 3.5 million users visiting our app daily. Our aim is to keep our users engaged during the entire course of their journey. Strategic partnerships with players like Shemaroo will help us offer them a wide choice and depth of content.”

  • Hungama launches Shree Kaamdev Prasanna, a new Marathi original show, on Hungama Play

    Hungama launches Shree Kaamdev Prasanna, a new Marathi original show, on Hungama Play

    MUMBAI: Hungama, India’s leading digital entertainment company, today launched a new Marathi original show, Shree Kaamdev Prasanna. Releasing in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau Kadam in the titular role of Lord Kaamdev, along with popular Marathi actors, Sagar Karande, Bhagyashree Mote, Vinay Yedekar and Asha Shelar.  The show revolves around the misadventures of Milind, a 35 year old introvert who is shy around girls. Through a divine intervention gone wrong, Lord Kaamdev, the God of Passion, is sent to Earth to help him, turning Milind’s life into a comic mess but becoming his friend in the process. Shree Kaamdev Prasanna is produced by Hungama Digital Media and CafeMarathi, and directed by Sandeep Naware.

    Starting today, the show will be available to stream on Hungama Play, Hungama’s video on demand platform. Leveraging its strong distribution network, Hungama will deliver the show to an audience of over 60 million in more than 190 countries. Shree Kaamdev Prasanna will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.

    Speaking at the launch of Shree Kaamdev Prasanna, Siddhartha Roy, COO, Hungama Digital Media said, “Unique stories with interesting narratives and universal appeal are some of the important aspects that drive Hungama’s original programming. Shree Kaamdev Prasanna is our second original show in Marathi and narrates a story that will appeal to people around the world. Staying true to our commitment of building a multi-lingual and multi-genre library, the show will be available in both, Marathi and Hindi. We expect our regional library to drive growth for us and help us increase our user base in non-metro markets by 2X.”

    Nikhil Raibole, Co-Founder and CEO of CafeMarathi, said, “Our mission at CafeMarathi is to create content that is engaging and entertaining. Shree Kaamdev Prasanna is a comedy that will keep the viewers engrossed from the first scene itself. We are glad to work with Hungama once again and are certain that their robust distribution strategy will deliver the show to millions of viewers around the world.”

    In the show, Sagar Karande plays Milind, an introvert who simply cannot talk to girls. Concerned about the fact that her son might never meet a potential match, his mother (Asha Shelar) prays to Lord Krishna to help her son. In a hilariously twisted situation, her prayers are heard by Lord Chitragupta (Vinay Yedekar), Yama’s assistant, who decides to send Lord Kaamdev (Bhau Kadam) to Milind’s aid. Armed with a mantra taught to him by Kaamdev, Milind receives an incredible gift to be invisible and read the minds of girls around him. But there’s a catch! He becomes visible again, if he gets aroused! Kaamdev’s assistance, as much as a boon for Milind, gets him into comically bizarre situations. But as Kaamdev helps Milind win over the love of his life, Shivani (Bhagyashree Mote), the two also form a strong bond with each other and discover true friendship.

    Speaking about the show, Sandeep Naware, Director of Shree Kaamdev Prasanna said, “It was an honour to direct Bhau Kadam along with the entire cast of the show. It is a light-hearted comedy show that follows our amazing duo of Milind and Lord Kaamdev. I am excited and glad that I got an opportunity to associate with CafeMarathi and Hungama for my debut in the world of digital entertainment.”

    Playing the role of Shree Kaamdev, Bhau Kadam said, “It has been interesting and exciting to play Lord Kaamdev on-screen. The show doesn’t have single dull moment and its humour is sure to be appreciated by the audiences. I am glad to have worked with CafeMarathi and Hungama and hope that the audience enjoy watching the show as much as I have enjoyed filming for it.” 

    Speaking about his role, Sagar Karande said, “Acting alongside comic legend Bhau Kadam and the entire cast was a great experience. Shree Kaamdev Prasanna is a hilarious fictional take on what happens when Lord Kaamdev encounters a shy introvert on Earth. I am excited to see the audiences’ verdict and hopefully continue entertaining them across different medium.”

  • Gaana becomes the world’s first music app to unveil an instant app experience

    Gaana becomes the world’s first music app to unveil an instant app experience

    MUMBAI: India's No.1 music streaming app, Gaana has partnered with Google Playstore to launch an instant app for music lovers who want to experience the app without actually downloading it. Android users can now simply click on the Try Now button on Gaana’s Playstore page to enjoy a native app experience. 

    The new instant app has a familiar look and feel of the fine-tuned Android experience. It offers users a taste of all major functionalities of the main app like browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs. The nifty 2.5 MB size of the instant app is just 15% of the main app also makes it the perfect option for those using entry-level smartphones with limited internet availability.  This feature is targeted towards the next 100 mn users coming online. 

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “It's heartening to be the first music app in the world to host an instant app experience. This launch is a part of our company-wide focus on product innovation that introduces a wider section of the country’s online population to music streaming, and it's already reaping rewards. We have registered a 5% surge in-app installs per day as more people are realising the convenience of being able to listen to their favorite songs anytime anywhere even before they download our app. Our team is working on many more first-of-its-kind products that would help us invite an entire generation of first-time users into the world of music streaming.”
     

  • Shemaroo Entertainment enters pre-loaded audio speaker market

    Shemaroo Entertainment enters pre-loaded audio speaker market

    MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse, today announced its entry into the speaker business by launching two pre-loaded content speakers which offers devotional content. “Shemaroo Bhakti Shrimad Bhagavad Gita” and “Shemaroo Bhakti Bhajan Vani” have been launched to cater to the spiritual needs and longings of the consumers.

    Shemaroo has been the one biggest aggregator and creator of devotional content and is already a popular choice for the audiences seeking quality devotional content. The two new speakers are easy to use and offer a varied range of curated content to fulfil the devotional needs of consumers.  Shemaroo’s pre-loaded speakers are a perfect gift for various occasions and for all age groups.

    Shemaroo Bhakti Shrimad Bhagavad Gita

    The Shemaroo Bhakti Shrimad Bhagavad Gita, audiobook replicates the sacred scripture of Shrimad Bhagavad Gita. It comes pre-loaded with all the 18 chapters and 700 verses with the option to choose from three languages – Hindi, Sanskrit, and English. Shrimad Bhagavad Gita comes with an inbuilt life lessons on Love, Happiness, Leadership and many more that it offers. This feature is sure to bring the listeners closer to their inner self and make them calmer and more composed for a better work-life balance. Legendary artists like Suresh Wadkar, Roop Kumar Rathod & Sanj V have lent their serene voices for the verses. The device also comes along with 100 Lord Krishna bhajans in addition to the Bhagavad Geeta content. This speaker comes with a Bluetooth connectivity with an easy to use and full on functionality remote control device that gives access to an array of offerings. The device has a long battery life that runs up to 10 hours of backup, and offers superior sound powered by 6 watts speakers. This speaker can be availed at a price of Rs.4449/-.

    Shemaroo Bhakti Bhajan Vaani

    The Shemaroo Bhakti Bhajan Vaani is an aesthetically appealing speaker that is high on functionality and offers a specially curated collection of over 1000 Bhajans, Jaaps, Aartis, Mantras and Stotras. The content list has a varied collection of songs sung by popular devotional singers like Anup Jalota, Suresh Wadkar, Narendra Chanchal, Anuradha Paudwal etc. The product also offers a varied set of options of Daily Deity list to choose from, depending upon the dedicated day to deities like Sai Baba, Lord Vishnu, Devi Maa, Lord Hanuman, Lord Ram, Lord Krishna, Lord Ganesha, Lord Shiva. It also comes with an easy to use remote with search and play option. Bhajan Vani has a long battery life of 8 hours and comes with an 8 watt battery support available at a price of Rs. 3999/-.

    Commenting on the launch of new devices, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “Shemaroo started as a book circulating library 5 decades ago and kept reinventing with time by venturing into home video distribution and digital distribution to offer extraordinary experience to consumers. We are excited to venture into the speaker market that will mark the beginning of a new era. With this new addition in our business portfolio, we are sure to make these speakers a perfect gifting option for all our consumers. We have invested in curating engaging content and are confident that consumers will make this a part of their daily lives.”

    Both the products are currently available on e-commerce portals like Amazon, Flipkart, Tata Cliq & Paytm Mall. Soon, the products will be available across –leading retail outlets and leading retail chains such as Archie’s & Crossword for the consumers to get a first-hand experience.

  • MTV aims for 5 bn watch minutes in second half of 2019

    MTV aims for 5 bn watch minutes in second half of 2019

    MUMBAI: Viacom18’s youth channel MTV witnessed 700 million views and 3.67 billion minutes viewership in H1 2019, on TV and VOOT respectively. With that achievement in mind, the channel is expecting 5 billion watch minutes on the channel in H2 CY 2019. Viacom 18 head-youth, music and English entertainment Ferzad Palia spoke to Indiantelevision.com on growth drivers for H1, strategy to achieve 5 billion in H2, plans for stronger H2 2019 and impact of NTO on the channel.

    “The first half of 2019 has been positive for us. We have seen a good growth in terms of consumption of the content that we create both on TV and VOOT. People are engaged, more people are watching us than ever before and they are watching us for a considerable amount of time as well,” he said.

    Speaking on the growth drivers for H1, Palia said, “We experimented with long format and different kinds of content and all these have given us good results. Roadies and Love School’s seasons have done well. We are now launching three more shows, with which we expect to take it a notch higher.”

    The channel has announced three shows for the quarter – MTV Hustle, Spitsvilla season 12 and Ace of Space Season 2.

    Revealing plans for H2 2019, Palia said, “These three are the shows that we have announced. MTV Hustle is a brand new show with new format that hasn’t been done before. It is a very strong platform for budding talent in the rap and hip hop space because till now there has been no big platform for this genre. There is a lot of talent which is there in the country that doesn’t get a mass platform. So, we are expecting this show to be a big growth driver for the channel in H2.”

    Talking about Splitsvilla, Palia said, “Spitsvilla is a unique concept which we have seen growing every season and now in its 12th season we are keeping the format fresh and evolving it as per viewers' choice that is working well for us. We are quite certain that this season will be different from the rest of the seasons.”

    He further said that by October the channel will be coming up with more new shows.

    In H1 2019 the channel witnessed 3.67 billion minutes of viewership and in H2 it is aiming for 5 billion. Palia shared his plan on achieving the number. He said, “Lot of properties are returning and those properties have significant attraction. Then we have new shows in October and November, so we are strengthening our lineup. In the first half itself we have done close to 4 billion minutes. I see the second half to reach at least 5 billion.”

    Palia also shared his views on the impact of NTO on the youth channel. He said, “When the NTO was announced it was expected that the reach for our channel would come down a bit. But we see ourselves in a unique position for two reasons. One is that our content is very different and we are the only guys who are making this kind of content. We are the only content creator making original youth-specific content. Second reason is that the channel has lot of loyal audiences.”

    He also added, “Another reason why it didn’t impact us much is that MTV has been there for many years and now it is not just a TV channel and has been consumed on digital too so our base number has also grown. I think we are in quite a strong position.”

    Answering the query about difficulties faced in selling the inventory due to economic slow down, Palia said, “The ad market is a bit muted but not only specifically for us but across the board. Things are happening back to back in the economy. NTO happened and the advertisers were waiting for that to settled down. We expect a very strong bump-up starting September.”

    He also commented on the landing page debate, “Without getting to any side of the debate we have seen no impact of landing pages on our channel.”

  • MTV announces exciting content line-up for the quarter

    MTV announces exciting content line-up for the quarter

    MUMBAI: In a country with diverse audience preferences, MTV has stood the test of time and withheld its position as India’s no.1 youth entertainment brand. Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. Be it with content that struck a chord, campaigns that won accolades or brand partnerships that went beyond conventions, MTV has continued to bring the best to young India.

    From discovering the complexities of relationships in MTV Splitsvilla 12 or learning to fight one’s own insecurities in Ace of Space to now creating the country’s first ever hip-hop talent with Hustle, MTV invariably places youngsters’ entertainment and interests at the forefront, rightfully owning the position of India’s #1 youth brand.

     “MTV is the definitive leader for youth content in India with 700 mn views and 3.67 bn minutes of viewership in H1 2019, cumulatively on TV and VOOT.  The first half of 2019 also saw us winning big at prestigious platforms such as Promax Asia, Goafest Abby Awards and Indian Telly Awards, amongst others,” Viacom18  Youth, Music and English Entertainment head Ferzad Palia commented.

     “Incorporating the learnings from our Youth Insights report, we are introducing unique concepts such as Hustle and imbibing novelties in successful properties like Splitsvilla and Ace of Space. Experimenting with the time-slot, it’s also the first time that a marquee property like Hustle will be aired bi-weekly instead of once over the weekend,” he added.

    MTV Hustle – The rap mania gets here

    Continuing to be the torch-bearer of all music formats in India, MTV Hustle will foster India’s hip-hop culture for the first time through television. As India’s first-ever rap reality show, MTV Hustle is being judged by hip hop stalwarts Nucleya, Raja Kumari and Raftaar who will mentor and support the contestants. The show will witness 15 rap talents from across India, battle it out through gruelling training and competition to emerge as India’s biggest hip-hop star.

    JBL presents MTV Hustle, co-powered by Philips One Blade & Breezer Vivid Live Life in Colour and associate sponsor – Hike Messenger will air every Saturday and Sunday at 7 pm starting Aug 10th.

    In addition to print and television promotions, the channel will focus heavily on digital integrations such as crowdsourcing the MTV Swagtantra Rap for Independence Day, collaborate with participants to create raps on topics relevant to the youth, content pieces centred around rappers, campus connect events, etc. Another first will be an exciting multi-city Hustle Cypher activation in Mumbai and Delhi. A 12 hour on ground + Digital contest across 5 colleges + 1 public location will culminate into a mega on-ground event where 15 shortlisted rappers will be judged by the best Hip-Hop artists in India.

    Splitsvilla Season 12 – Your best shot at love

    Banking on the success of its past season with a reach of 131 million, MTV sensation Rannvijay Singha and diva Sunny Leone will once again host the 12th season of MTV Splitsvilla. With the theme of Your Best Shot at Love, contestants get the ‘dating app’ derived experience, in reality. Tasks designed to test physical, emotional and intellectual compatibility which empowers them to narrow down their search for the ideal match. Co-powered by All Fruit Juice, Manforce, Denver deodorants, and Vega Hair Styling Appliances, MTV Splitsvilla X2 is ready to premiere on August 16, 2019 and will air every Friday at 7 PM.

    Ace of Space Season 2 – Surviving tight spaces

    With a reach of 71 million in its first season, the highly successful show, Ace of Space is now set to launch its Season 2 with Mastermind Vikas Gupta again on board.  MTV Ace of Space S2 premieres on August 24, 2019 and will air daily at 6pm.

    With a triple dose of Rap, Love and Mind Games, MTV is set to do what its known to do best – be the entertainment destination for India’s youth.

  • ShemarooMe partners with Swych Gift Cards India to redefine the experience of gifting and entertainment

    ShemarooMe partners with Swych Gift Cards India to redefine the experience of gifting and entertainment

    MUMBAI: ShemarooMe, the latest over-the-top (OTT) video streaming service by India’s leading content powerhouse Shemaroo Entertainment Limited, has cemented a unique position in the entertainment industry through its clutter breaking, wide range of Bollywood, classics, regional, devotional and kids’ content.

    ShemarooMe today announced its partnership with Swych GiftCardsIndia, offering ShemarooMe subscription packs to Swych GiftCardsIndia audiences through this partnership. Swych GiftCardsIndia is a direct selling channel of GCI Network, a leading gift card aggregator & distributor in India providing gift card solutions to many businesses across industry.

    People longing for Bollywood, regional cinema and more can now shop and gift ShemarooMe gift cards available at Swych GiftCardsIndia, the one-stop-shop for all gift card and voucher deals. ShemarooMe’s gift cards will be available to a large set of audiences across corporates, marketplaces, gifting portals and wallet partners like Amazon, Paytm, Mobikwik, Snapdeal etc. through Swych. In addition, the ShemarooMe gift cards can be availed at GiftCardsIndia.in as well.

    The partnership will also come at an optimum time when the gifting season is round the corner. Corporates can now gift their partners, employees and customers with the ShemarooMe gift card and hence give them access to the high-quality content available on ShemarooMe platform.

    Speaking on the announcement, Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “We have always taken pride in presenting our viewers with the best of entertainment content and ShemarooMe gift cards is our special endeavor to further spread this happiness. Our partnership with Swych GiftCardsIndia comes at an ideal time with the upcoming gifting season. The deal helps both the brands offer an unprecedented gifting solution to consumers and pep up the gifting space with some Bollywood masala.”

    Firoz Khan – CEO of Swych Gift Cards India said, “We at Swych GiftCardsIndia are always on the lookout to offer the best gifting options and ShemarooMe will be a cherished gifting option. Entertainment is a preferred gifting category, and this is a perfect choice and our association with ShemarooMe will be a delight for consumers in India.”

  • Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses

    Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses

    MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, announces Shemaroo Comedy Premiere League (CPL) 2019 in association with Vigo App, the short video social network. The Shemaroo Comedy Premiere League 2019, an innovative digital campaign & contest started on 3rd of June 2019 and concluded on 24th of June 2019, had an immediate popularity and reached Bollywood fans across regions covering North, West, East and South, connecting contestants not only from metros but beyond  metros.

    Shemaroo CPL 2019, a comedy battle, had users posting their favorite Bollywood actor’s dialogues including Akshay Kumar, Salman Khan, Govinda, Arshad Warsi, Ajay Devgn, Tusshar Kapoor, Johny Lever, and others. The funny dialogues, used from the catalogue of Shemaroo movies, enticed users to replicate the videos in their own comic style. The iconic dialogue between Akshay Kumar and Paresh Rawal “Kahan Se Aaye Paise” from the movie Bhagam Bhag received maximum votes and won the online competition.

    The final round of battle was fought between #AkshayCPL and #SalmanCPL teams and both were trending on Vigo Video app’s top two positions. Shemaroo CPL 2019 garnered 105 Million Video Views & 0.6 Million shares. The top two teams were selected based on maximum points garnered.  Each video entry generated scored 1 point.

    Popular Vigo celebrities such as Meet Kaur, Divyanka & iamVRK too joined the campaign and promoted across Social Media.