Category: Music and Youth

  • Musiconcepts returns with a bigger and grander Third Edition of Raymond MTV India Music Summit 2019 -#EkSachhaSur

    Musiconcepts returns with a bigger and grander Third Edition of Raymond MTV India Music Summit 2019 -#EkSachhaSur

    MUMBAI: It’s that time of the year again and Musiconcepts is back to celebrating India’s rich and diverse musical heritage through conversations on everything musical at the 3rd edition of the Raymond MTV India Music Summit 2019 at The Fairmont in Jaipur from October 4th to 6th 2019.

    For this edition of the Raymond MTV India Music Summit 2019 #EkSachhaSur, over 50 sessions of rich musical experiences have been planned by Musiconcepts. Starting with classical highlights to morning divinity, from musicians’ jam to keynote addresses, from conversations to baithaks, from choirs to taleem, and more, the repertoire brings the finest talents in India, with a range and diversity that encompasses all genres of Indian music, including Devotional, Classical, Jazz, Ghazal, Folk, Instrumental, and Contemporary.

    Aficionados of Indian music will have an opportunity to learn, discover and immerse oneself in music and musicality and engage in sessions with artists such as:

    Indian cinema playback singers- Asha Bhosle, Sunidhi Chauhan, Javed Ali
    Classical instrumentalists Shiv Kumar Sharma, Rahul Sharma, Shujaat Khan, Vikku Vinayakram, Shashank Subramaniam, Ajay Prasanna, Purbayan Chatterjee, Taufiq Qureshi.
    Vocalists Uday Bhawalkar, Aruna Sairam, Sunanda Sharma, Prabh Deep, Rajan-Sajan Mishra, Venkatesh Kumar, Aslam Sabri, Radhika Chopra.
    The inimitable Shillong Chamber Choir; the Little Maestro -the World's Fastest Piano Player-Lydian Nadhaswaram.

    According to the co-founders of Musiconcepts–Ambika Srivastava, Mala Sekhri, and Aparna Joshi, The India Music Summit aims to bring together the diverse musical heritage of India. Presented in a unique and inimitable style, it dissolves the distance between the stage and the audience, allowing the energy of the music, musicians and music lovers to become one. Musiconcepts has curated and created a magnificent setting for artists to explore new sounds and content, get out of their comfort zones, disrupt the existing myths surrounding genres and showcase themselves the way the world hasn’t seen or heard before.

    The three-day Summit in partnership with Raymond and MTV, India’s No. 1 Youth Brand, is set amidst the stunning Fairmont, Jaipur and will host sessions ranging from rare, meditative, peaceful, and intimate morning baithaks.

    From the soulful Ajay Prasanna and Shashank Subramanyam, Uday Bhawalkar –the voice of Dhrupad, to a special dedication to Benares the city of Moksh, by the brilliant Benares duo Pandit Rajan and Sajan Mishra to the carrier of Girija Devi’s Legacy — Sunanda Sharma.

    Among the keynote attractions, will be a conversation between Playback Maestro Asha Bhosle and the wizard of words Prasoon Joshi — Her Music, Her Life, Her Journey, Her Inspiration– that is bound to enthrall.

    Be captivated in the celebration of love by the stalwarts of music with the riveting narrative of Saif Mahmood to a special performance called Junoon — a journey through desire — presented by Vikku Vinayakram, Shujaat Khan and Taufiq Quereshi to the soulful voice of Javed Ali in a special unplugged set to the love of the Supreme by Aslam Sabri and troupe.

    Or experience the Genius of Harmony with the much celebrated Shillong Chamber Choir as the Summit reverberates with their magical lilt; to attending Masterclasses where the masters like Shujaat Khan, Aruna Sairam, Ustaad Mazhar and Jawaad Khan, Shashank Subramanyam, and Radhika Chopra will demonstrate, teach and explain and decode music at some of the musical experiences planned by Musiconcepts at the Raymond MTV India Music Summit 2019.

    Entry to The India Music Summit is ticketed and the past two editions of the Summit saw over 8000 ticketed attendees, with many who travelled all the way to Jaipur for this immersive experience.

    Tickets for the Raymond MTV India Music Summit 2019 are available on BookMyShow and are already in high demand. One can purchase either a Day Pass or Season Pass for all days of the Summit.

    Commenting on the Summit, Mentor, Prasoon Joshi, said,” Today the India Music Summit does not require an introduction; the word of mouth amongst music lovers is so strong. When something great in music happens it just cascades, similarly the India Music Summit is being sought after, it is becoming a music lover’s destination.”

    He also mentioned that one of the highlights would be his conversation with Asha Bhosle. He said “This year I’m looking forward to my conversation with Ashaji. We have grown up listening to her voice — I feel very fortunate that I will be speaking to her about her life and her music.  We have all heard her sing but rarely have we heard her share her musical journey. “

    “Raymond is delighted to present the third edition of the India Music Summit, this is the second year of association with this unique and engaging platform. Raymond’s rich legacy of over 9-decades and the fact that we are a homegrown brand is testimony to our constant endeavor to support Indian art in every form. This is a part of our vision to nurture, promote and curate different forms of national art and craft in diverse fields. We are honoured to be associated with a movement that celebrates Indian Art and Culture and provides the most credible global platform to promote Indian Music,” Gautam Hari Singhania, Chairman & Managing Director, Raymond Limited.

    “Being an iconic brand, I feel it is our responsibility to support such an initiative that brings together the very best of Indian culture and heritage and gives them an opportunity to express themselves. Like our constant efforts towards broadening our horizon by expanding our product portfolio, The India Music Summit too caters to a vast diaspora as it’s a confluence of artists and experts from varied genres who are bound by the love for music, thus bringing in the perfect synergy between us. What’s more exciting is that it also explores the cultural influence of music across the globe with one new country every year. I believe, it’s just the beginning of a revolution that will not just resonate with Indians, but the entire world,” says Sanjay Behl, CEO, Raymond Ltd.

    Speaking on the association with the summit, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18 Media Pvt. Ltd said “We have been supporting the MTV India Music Summit, over the past 3 years and bringing an enthralling experience to music lovers. The event celebrates maestros from various genres, opening new worlds for the rich musical talent in the country. Being a brand that has created iconic properties like MTV Unplugged, Coke Studio and more recently, MTV Hustle, we believe that nurturing new talent as well as promoting established artists across genres, goes a long way in creating newer avenues for the industry. Music is an intangible heritage that brings life to India’s multi-faceted culture. Platforms like MTV India Music Summit are most pertinent in placing India in its rightful place on the global music map.”

    Ratan Kant Sharma, Chairman and Managing Director, Triton Hotels and Resorts Pvt Ltd –Owner -Fairmont Jaipur says, "Fairmont Jaipur is happy to be the venue of choice for the third consecutive time for the largest music festival in the country. Traditional music has always been celebrated at Fairmont Jaipur and through this delightful integration we see a symphonic blend of lifestyle, luxury and culture with our palace property. The three-day summit will be an ideal occasion to raise a toast to our culturally rich country with well-renowned musicians and singers in the past and present. We look forward to driving all music aficionados to the Pink City and offering an impeccable hospitality experience to our guests."

    Raymond MTV India Music Summit 2019 #EkSachchaSur by Musiconcepts is proud to have on board a host of sponsors & partners including Vedanta, Volkswagen, McDowells No.1 Soda, Rajasthan Tourism, Maggi, Mawana Sugars, Nescafe Gold, Bikaji and Indian Oil. Our partners include media partner, NDTV and patron, Patrika Group in addition to Air India, Red FM, Incredible India & Sangeet Natak Akademi.

  • ShemarooMe now available on Mi TV Offering Quality Entertainment on the Big Screen

    ShemarooMe now available on Mi TV Offering Quality Entertainment on the Big Screen

    MUMBAI: India’s leading content house Shemaroo Entertainment Limited today announced the integration of its high-quality OTT video streaming platform ShemarooMe on Patchwall on Mi TV – the leading television brand by global technology leader, Xiaomi. As part of the deal, Patchwall users can now access ShemarooMe’s vast content library spread across different categories including Bollywood, Devotion, Regional, Kids to name a few.

    Through this partnership, over 2 million Mi TV customers in India will get access to ShemarooMe’s vast content library and deliver an extra-immersive experience to the consumers. The wide range of content available on ShemarooMe laced with finest video and audio technology offered within Patchwall promises a unique experience to its users.

    Commenting on the association, Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment Ltd. said, “According to industry reports – A boom in the sales of high-definition Smart TVs indicates that consumers are willing to invest in quality experience. As a large set of audience enjoys watching digital content on the big screen, the integration of ShemarooMe on Mi TVs boosts customer experience and bolsters the brands’ wide content offering.”

    Eshwar Nilakantan, Category Lead – MiTV, Xiaomi India said, “With our content first philosophy, we hope to bring each Mi TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into each MiTV. Shemaroo has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high-quality immersive content offerings for all our Mi Fans. We hope to build great properties together. MiTV offers over 700,000 hours of content and Shemaroo is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries”

  • Hungama’s latest Marathi original show, ‘Shree Kaamdev Prasanna’ crosses 43 lakh episodic views in 30 days

    Hungama’s latest Marathi original show, ‘Shree Kaamdev Prasanna’ crosses 43 lakh episodic views in 30 days

    MUMBAI: Shree Kaamdev Prasanna, the latest Marathi original show by Hungama, India’s leading digital entertainment company, has garnered more than 43 lakh episodic views in 30 days since its release on 8th August 2019. Released in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau Kadam in the titular role of Lord Kaamdev, along with popular Marathi actors, Sagar Karande, Bhagyashree Mote, Vinay Yedekar and Asha Shelar. Produced by Hungama Digital Media and CafeMarathi, the show is directed by Sandeep Naware.

    Available on Hungama Play, Hungama’s video-on-demand platform, the show was distributed across multiple platforms, and was available for viewers to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel XStream, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Hungama’s association with Xiaomi also enabled consumers to watch the show through Hungama Play on Mi TV.

    Speaking about the show’s success, Siddhartha Roy, COO, Hungama Digital Media said, “The success of Shree Kaamdev Prasanna solidifies the crucial role that unique storytelling and narratives play in drawing viewers. Going beyond the language barrier, audiences appreciated our second regional original for its universal appeal and homour. We intend to continue building our multi-lingual and multi-genre library, and expect it to help us increase our user base in non-metro markets by 2X.”

    Talking about the success of the show, Comedy King Bhau Kadam said, “Playing Lord Kaamdev has been one of the most interesting and unique experiences of my career. It is overwhelming to see the audience appreciate our efforts so much. I am glad that I had a chance to associate with Hungama and CafeMarathi for this show and look forward to working with them on more of such amazing projects.”

    Shree Kaamdev Prasanna revolves around the misadventures of Milind, a 35 year old introvert who is shy around girls. Through a divine intervention gone wrong, Lord Kaamdev, the God of Passion, is sent to Earth to help him, turning Milind’s life into a comic mess but becoming his friend in the process.

  • ShemarooMe partners with CloudWalker Smart TV in a bid to offer viewers with highest quality entertainment

    ShemarooMe partners with CloudWalker Smart TV in a bid to offer viewers with highest quality entertainment

    MUMBAI: ShemarooMe, one-stop destination for Bollywood films, classic cinema, regional movies, devotional and kids’ content has partnered with a leading online Smart TV brand – CloudWalker. This association will help in engaging with viewers who are looking for a varied content bouquet across different genres under one roof. This alliance will aid in cementing ShemarooMe’s presence in the market by offering a seamless and hassle-free experience.

    Through this partnership, the customers of CloudWalker Smart TV will have access to ShemarooMe’s popular content categories that people have grown watching and will now be available on their TV screens. CloudWalker Smart TVs will now bring ShemarooMe’s entertaining content to consumers living rooms.  These smart TVs are powered by a built-in Cloud TV Certified AOSP platform and Content Discovery Engine that recommends thousands of hours of global entertainment including movies, TV shows, documentaries, music, regional movies, music, kids’ entertainment, apps & more, on the TV, all in one place through an automated curation platform with built-in intelligence.

    Commenting on the association, Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said, “With the rapid growth of SmartTV penetration, we believe our audiences on #ShemarooMe will enjoy the perfect 'lean back' experience of Digital Content across genres and languages.  Our partnership with CloudWalker Smart TV powered by Cloud TV Certified AOSP is one of the many that will help us offer consumers the benefit of choice on high-definition screens and we are excited to bring this to our consumers.”

    Jagdish Rajpurohit, President, CloudWalker said, “We aim to bring in digital entertainment into the living room of our customers. While digital content consumption is experiencing an explosive growth in the Indian household, we believe that great content deserves to be discovered and pushed to the audience for viewing on the big screen. With this intent we are hoping that our partnership with Shemaroo will add additional flavor of entertainment for our customers.”

  • Hungama Play partners with NBCUniversal; announces an incredible line-up of blockbuster movies

    Hungama Play partners with NBCUniversal; announces an incredible line-up of blockbuster movies

    MUMBAI: Hungama Play, a premium video on demand platform owned by Hungama Digital Media, today announced a partnership with NBCUniversal to release a slew of critically acclaimed and blockbuster hit movies from the studio. As part of this agreement, movies such as the BAFTA® and Academy Award® winning films from the Bourne franchise, the Jurassic franchise and The Mummy franchise, are all now available to stream on the platform. Giving the films a wider audience, Hungama Play will also make certain titles available in Hindi, Tamil and Telugu.

    Over the next few months, Hungama Play will also launch numerous NBCUniversal feature films such as Back to the Future, American Pie 2, Shrek 2, The Theory of Everything, King Kong, Despicable Me and Despicable Me 2, among others.

    Besides Hungama Play, the movies will be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream, Amazon Fire TV Stick, Tata Sky Binge and Android Smart TVs. Additionally, Hungama’s strategic association with Xiaomi will also enable users to watch the movies via Hungama Play on Mi TV.

    Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media, said, “Hungama Play always strives to provide a diverse, multi-lingual and multi-genre library of content. Our strategic content partnership with NBCUniversal will aid us in expanding our library and offer our audience a chance to experience their favourite movies in multiple languages. We are hopeful that the latest additions will introduce our viewers to content that transcends language and geography barriers.” 

    Belinda Menendez, President & Chief Revenue Officer, Global Distribution and International, NBCUniversal, said, “NBCUniversal prides itself on engaging and immersive storytelling that captivates and enthralls viewers around the world. We are proud to offer our most-watched movies on Hungama Play and partner with them to make our world-class content available to a wider audience in India.”

    The movie line-up will also include legendary science-fiction, adventure and action films such as The Chronicles of Riddick, Battleship, Oblivion and Incredible Hulk. Comedies including Land of the Lost and Liar Liar, in addition to supernatural horror films such as Ouija, will also be available to viewers.

  • MX Player becomes the only platform in India to host the most popular and longest running telenovela – ‘The Bold and the Beautiful’

    MX Player becomes the only platform in India to host the most popular and longest running telenovela – ‘The Bold and the Beautiful’

    MUMBAI: With its vast library of in-demand content, MX Player has been catering  to over 175 Mn Monthly Active Users.  Now, the world’s largest local video player and India’s leading streaming platform is stepping up efforts to serve English speaking viewers by acquiring rights to feature one of the most popular and longest running TV show in America – ‘The Bold and the Beautiful’.

    As part of its content acquisition deal with BBL Distribution, the show that is watched by around 35 million viewers in over 100 countries will now feature on MX Player, making it the only platform in India to host the show.

    Running for over 32 years, The Bold and the Beautiful has made history around the world and is now in India for audiences to binge watch at their convenience on MX Player. The show has completed over 8000 episodes and has remained relevant to its fans and viewers even today. Portraying the lives of the Forrester family and their fashion house, Forrester Creations, it delves into the life of the wealthy family and how love affairs, scandals, and betrayals affect each of the family members and their relationships with each other.

  • 9X Jhakaas celebrates Ganesh Chaturthi with a series of on air and digital initiatives

    9X Jhakaas celebrates Ganesh Chaturthi with a series of on air and digital initiatives

    MUMBAI: 9X Jhakaas, Marathi Music channel is all geared up to celebrate Ganesh Chaturthi with series of special on-air and digital initiatives. The channel for the first time will stream Lalbaughchya Rajachi Aarti LIVE across the 9X Jhakaas Facebook and Youtube handles – starting 2nd September, Ganesh devotees can get their Lalbaugcha Raja cha Darshan on the go every day at 12noon and 8pm.

    The channel has created a special animated music video titled Bappa Re featuring the Network’s characters celebrating this auspicious festival, starring Bade-Chote, Ullu Da Pattha, Halkat Sawaal, OBot, Chochya and SpotboyE. The same will be aired across the digital handles of the channel all through the festival.

    ‘Jhakaas Bappa’ the contest created to engage with the social media communities of 9X Jhakaas, calls for pictures of Ganesh idols at home or at mandals. The best decorated Ganpati pictures will be featured on 9X Jhakaas social media handles daily during the grand festival.

    9X Jhakaas Maha Ganapati special on air initiatives will include latest Ganapati special songs in the Bhaktinaad Music Band and the (deferred live) airing of Lalbaugcha Rajachi Aarti, daily at 7 am, 3 pm and 7 pm.

    Watch the Lalbaughcha Rajachi aarti live, the best of songs on Lord Ganesha and much more starting 2nd September 2019 onwards.

  • ShemarooMe partners with Dainik Bhaskar app: best of OTT Entertainment now on premium Hindi News App

    ShemarooMe partners with Dainik Bhaskar app: best of OTT Entertainment now on premium Hindi News App

    MUMBAI: ShemarooMe, the one-stop destination for popular Bollywood movies, Classic cinema, Regional, devotional and kids’ content, today announced its partnership with Dainik Bhaskar App – India’s largest print media company’s Hindi news app.

    The association with Dainik Bhaskar Hindi news app will enhance user engagement by offering ShemarooMe’s varied content bouquet alongside authentic and informative news updates – ‘Entertainment aur News ek saath, ek hi app me’. ShemarooMe has been a pioneer in entertaining different set of audiences through their varied bouquet of offerings. ShemarooMe has also understood the demand and need for regional content and has been constantly involved in creating new associations and content to fulfil this need.

    Loaded with futuristic features like Big Data AI, Analytical engine and AR, Dainik Bhaskar App is first in Hindi markets to offer an integrated content platform to its users. The app has many unique and interesting features such as crisp Audio News Bulletin twice a day, interesting Video wrap-up in the night, precise Brief News in just 50 words and exclusive, in-depth DB Originals stories.

    Commenting on the announcement, Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “ShemarooMe has been constantly entertaining audiences through our varied associations. Our recent partnership with Dainik Bhaskar, Hindi news app is another endeavour to enhance the high-quality content experience by bringing entertainment and news under one roof. I am confident that this combination will definitely excite the consumers keeping them hooked on to the app.”

    Mr. Rajneesh Singh, Head Mobile Apps, Dainik Bhaskar Group added, “Dainik Bhaskar app has always been news, consumer and innovation centric as it is designed keeping into account user preferences and lifestyle. The partnership with ShemarooMe will further strengthen the varied offerings in the app and take the entertainment space to the next level. Authentic News coupled with entertainment is going to be the perfect blend which will enhance the engagement with existing users and help capture the attention of potential users.”

    The ShemarooMe OTT app can be downloaded through Google Play, the iOS App store or online at http://shemaroome.com/, and is available on Amazon Fire TV Stick and Apple TV.

    Dainik Bhaskar app is available on both Android and iOS platforms.

  • Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

    Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

    MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott receiving this year’s coveted Michael Jackson Video Vanguard Award.Viewers in India can catch all this excitement, drama and thrill as it happens at the Prudential Center in New Jersey on Tuesday August 27, starting with the Red Carpet at 5:30am, leading to the main event at 6:30am, and repeat telecast at 8pm, exclusively on Vh1.

    Bringing the biggest and best international music and award events to Indian viewers, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18, said, “Vh1 is the only channel on Indian television that houses and showcases such an extensive and unrivaled list of awards, events and music launches. The 2019 Video Music Awards is one of the biggest and most envied awards nights with the who’s who of music industry attending and performing. Along with the introduction of new categories – ‘Best K-Pop’ and ‘Video For Good’; the competition for the Moon Person trophies gets even more fierce with Ariana Grande, Taylor Swift, Lil Nas X, 21 Savage, Billie Eilish and Jonas Brothers competing in the ‘Video of the Year’ category. But making this year’s event unmissable are performances by Taylor Swift, Jonas Brothers,Camila Cabello along with Shawn Mendes, Bad Bunny, J Balvin, Lil Nas X, Lizzo, Rosalía, and winner of 7 Moon Person trophies& newly inducted into the Songwriters Hall of Fame –Missy Elliott, who will also be honored with the 2019 VMA Video Vanguard.”

    The 2019 Video Music Awards will be historical as it will introduce its first ever Fashion Trailblazer Award that will be received by none other than Marc Jacobs. With a legacy that spans over three decades, Jacobs is a revered figure in fashion and music; his stunning designs sported by famous artists such as Lady Gaga and Rita Ora had set the red carpet ablazein previous editions of the awards. While ‘Thank You, Next’ director Hannah Lux Davis received eight nods, the most for any director this year; Camila Cabello is nominated alongside Shawn Mendes in four categories, including Best Collaboration for their song – Señorita. And Missy Elliottjoins the ranks of fellow icons like Beyoncé, Janet Jackson, Madonna, and last year's recipient, Jennifer Lopez, with the prestigious prize of VMA Video Vanguard, which honors an artist's remarkable body of work.
     

  • B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    MUMBAI: B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly launched channels, B4U Kadak and B4U Bhojpuri, along with B4U Music, have been rated No. 1 in their respective genres as per the BARC report of Week 32. Considering that B4U Kadak and B4U Bhojpuri were launched in May this year, the achievement becomes even more significant. 

    B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural audiences in the HSM market with a bank of popular Bollywood & South Indian dubbed movies with a promise to offer 101 World Television Premieres. Most of these premieres are “Original blockbusters” and “Award Winning Films”.B4U Kadak is leading with a huge margin with 553 million impressions followed by the closest competitors Sony Max at 393 and Star Gold at 358 million impressions respectively. The unique strategy of offering south Indian films (Tamil, Telugu, Kannada, Malayalam) dubbed in Hindi has resulted in an audience experience which is both engaging and rich.

    Hindi Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U KADAK

    553

    Zee Cinema

    397

    Sony MAX

    393

    STAR Gold

    358

    &pictures

    221

    Movies OK

    217

    B4U Movies

    204

    Sony MAX 2

    165

    Zee Bollywood

    160

    Colors Cineplex

    148

    UTV Action

    123

    UTV Movies

    116

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ ABC

    B4U Bhojpuriis a Bhojpuri Movie Channel, and it is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, B4U Bhojpuri is offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. There’s also the promise of offering 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.

    Bhojpuri Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U Bhojpuri

    63

    Bhojpuri Cinema

    58

    Big Ganga

    46

    Bhojpuri Dhamaka DISHUM

    13

    Dabangg

    12

    *Source: BARC Week 32 (2019): Impressions in millions in Bihar/Jharkhand (U+R) on NCCS 2+ 

    B4U Music, the flagship channel of B4U Network which has entertained audiences with Bollywood Music Content for the last 20 years, still rules the hearts of the Hindi speaking masses. B4U Music through its melodious content from 90’s, 2000’s and contemporary mix of songs appeals to the young generation of both urban and rural audiences which has become loyal to the channel because of its right pick and programming. B4U Music has led the category in the past 4-week average as the No.1 music channel in the genre. This week too B4U Music has won the audiences hearts with its offering.

    Hindi Music Channels

    Impressions in Millions (week 32, 2019)

    B4U Music

    50

    9XM

    46

    Mastiii

    35

    MTV Beats

    34

    Sony MIX

    31

    9X Jalwa

    25

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+