ITV

Category: Music and Youth

  • ShowBox enters top five music channels list

    ShowBox enters top five music channels list

    MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.

    As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).

    ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.

    ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.

  • Millennials seek local and purpose-driven content on TV and OTT

    Millennials seek local and purpose-driven content on TV and OTT

    MUMBAI: Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per cent in 2018, revealed a new study by MTV Insights Studios ‘Mera Bharat Amazeballs’. Millennials are digital natives and they seek content beyond the confines of traditional TV. So what kind of content do they like? Which are the platforms they prefer to consume content and how is it helping the youth to overcome the challenges in their lives?

    Whether its Bhuvan Bam’s roleplay, Ashish Chanchlani’s gyan or Jose Covaco’s parenting on social media platforms, or the rise of thoughtful entertainment like Pad Man, Toilet, Dangal, Mary Kom and other movies or even dozens of stand-up comedy specials available on different platforms, there is an upsurge of local/Indian digital content being consumed by the youth. The report informed that there is more diversity than ever within digital content.

    The study revealed some interesting numbers, read below

    Why youth watch what they watch: 52 per cent of millennials watch content to learn something new; 30 per cent watch to distress and refresh themselves and 27 per cent watch content to help them to get through their life’s problem.

    What drives them towards new piece on content: 35 per cent of youth choose content based on the uniqueness of concept; 18 per cent like entertaining content; 14 per cent choose content based on the relatability of story; 10 per cent prefer content on ease of understanding story; seven per cent pick stories because of credibility and narrative and three per cent choose emotional narrative.

    What really gets them: As per the report 75 per cent of youth like stories where people struggle to win; 71 per cent of youth prefer stories based on real life people; and 62 per cent youth prefer watching real stories.

    What do they do when they discover a new show: 37 per cent of youth discusses it with friends whereas 21 per cent binge-watch the show. 20 per cent check out trivia about the show; 14 per cent try to find more similar shows; five per cent discuss with family and three per cent talk about it on social media.

    Where do they discover new content: 26 per cent youth discover new show on the internet and watch it online or download it to watch later; 24 per cent of them discover a new on TV and only watch in on TV; 24 per cent of youth discover new show on the internet and then find out when and where it comes on TV and watch it there; and 21 per cent discover new show on TV but they go online to watch it.

    Millennials' most preferred genre of shows: 30 per cent of youth like comedy; 13 per cent prefer romance; 12 per cent like family shows; 10 per cent looks for fantasy shows; eight per cent like action genre; seven per cent like documentary; seven per cent like crime genre; four per cent like historical genre; four per cent prefer music and dance genre; three per cent prefer Quiz shows and two per cent like animation.

    Where do they watch their favourite shows: 37 per cent of youth watch shows on both the platform but more on online than TV; 26 per cent watch shows only online; 20 per cent watch shows only on TV; and 14 per cent of youth watch shows on both but more on TV than online.

    Preferred device and platform: 75 per cent of millennials prefer watching shows at home on TV; 55 per cent of youth watches content on laptop; 41 per cent prefer streaming platform and 39 per cent opt for theatre.

    How MTV uses this study

    MTV Insights Studios has been doing this study since 2002 once in every two years to understand its target audience and cater tothem with better content. “Doing the study and sharing the facts with marketers have given them positive affinity that we know youth better than anybody else. That's one primary reason for us to do that from the external perspective. From internal it also helps form our choice of both new shows, tweak existing shows and even brand marketing,” says Viacom18 youth, music and english entertainment marketing head Navin Shenoy.  

    This year the channel will be tweaking its flagship show Roadies’ theme. The study revealed that the youth are purpose-driven, they want to get behind the cause and they are action-oriented. Therefore, this year Roadies’ theme is called Roadies Revolution, which means the contestant will not only be doing normal physical challenges, but there are also causes behind which they'll get and they'll have to perform actions to support that cause and showcase the impact.

    Last year, one of the insights that people felt more about was plastic pollution. “So we took up this issue and on the day of Dussera we called upon a message which was ‘Plastic is the new Raavan’ with TrashAsur. And what activities like these do is they reinforce brand affinity in the consumers’ mind, they realise that this brand understands what causes matter to them and they are actually taking action in that space. So in a nutshell, that's how it works for both existing shows, choosing new shows and for brand marketing; these insights inform most of our decision,” said Shenoy.

    This year one big theme that has emerged is women empowerment. He opines, “I think every aspect of that space seems to be something that bothers young people, and hence it equally bothers us, which is whether it's the brutal crimes against women or the fact that they are not getting enough of opportunities, or that society, in its thinking is more likely to be patriarchal, and gender stereotypes being enforced on women. There is very little positivity on how the system is structured, so that's likely to be a space we would want to explore.”

    The channel has doubled its viewership compared to last year. He informs, “A flagship show for us like Hustle has been key to the strategy of pulling more viewers, because it has pulled in both time from an existing viewer who's had a new MTV show and also a new kind of viewer whose destiny is hip hop music but may not have consumed so much of MTV’s other shows in the past. So that pretty much has been the key. And now the challenge is to keep the momentum going in season two.” 

  • MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

    MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

    MUMBAI: With 600 MN people below the age of 25, no other nation in the world is home to a more staggering young population than India. From the nostalgic Gen-Y to the empowered millennials and the high-on-hashtag Gen-Z, India today comprises of a generation that’s driven by intent, committed to action and invested towards a world of abundant opportunities. As India’s no.1 youth brand, MTV understands this shift in paradigm and demonstrates it once again with MTV Insights Studio’s 2020 edition of the country’s longest running Youth Insights Study. Titled MTV Mera Bharat Amazeballs, the study focuses on the changing mindsets of Indian youth who are resolute to make India great again.

     Viacom18 Voot Select, Youth, Music & English Entertainment head Ferzad Palia said, “For over 2 decades, MTV has led the way in understanding the pulse of its young audience and has been a pop culture icon. Deep consumer insights and continuous engagement with our audience is at the heart of how we‘ve managed to lead trends over decades. We’re proud to share our learnings with the world.”

    The MTV Youth Insights Study reflects unique choices and preferences that define young India. Going by its title, the study explores the multi-dimensional and conscientious facets of the youth – highlighting their belief in a new India, that is replete with opportunities and progress and in alignment with their world view. Going local and thinking global is now the emergent code of new-age cool. From 78% of young people putting more onus on family over career to 83% preferring to work in their hometowns, the case study covers insights from 25,000 + youngsters across 400+ cities between the age of 15 – 25 years. The five key themes of the study are – ‘Make India Great Again’, ‘Bharat = India’, ‘Girl on Top’, ‘Thank God Its Family’ and ‘I am Who I am’. 

    Viacom18 Youth, Music and English Entertainment marketing head Navin Shenoy said “Mera Bharat Amazeballs is an inward look into the changing demographic of young India and brings to light what makes them tick and what ticks them off. Despite being a generation high on social media, the youth today is passionate, positive and action oriented committed to create a society, where everyone matters. These insights are relevant to the entire ecosystem that caters to the ever-evolving consumption cycle of youth.”

    Quick snapshot of the report and its impact on industries

    Make India Great Again

    Highlighting their values, goals, ambitions and anxieties, the report further encapsulates how ‘armchair’ activism is no longer in the Indian youth glossary. Over the last few years, a whopping 81% of millennials have actively participated in local activities like beach clean-ups, tree plantation drives, car pools and even government driven initiatives like Swachh Bharat Abhiyaan. In view of the cases in Unnao and Kathua, 79% of youth feel that safety of women is still not given enough importance in the country.

    Impact on consumer industries: Homegrown consumer retail, fashion, ecommerce, logistics.

    Bharat = India

    64% of the non-metro youth state that they would prefer working in their hometowns to make money and not move to another city. Also 67% of the non-metro youth believe that everything they need is equally available in metros and small towns.

    Impact on consumer industries: Telecom, e-commerce, mobile phones, connected devices, hyperlocal marketplaces, logistics and local food & fashion.

    Girl on Top

    As per the Mera Bharat Amazeballs study, 94% of women believe that boys and girls should adhere to the same rules in a relationship against a number of 64% on the same parameter in 2016. 53% of women have advocated for their parents being modern in their attitude as against 36% of men. Moving beyond the realms of homemaking, women today are decision makers with 84% admitting that their opinions are valued in the family.

    Impact on consumer industries: Fashion, cosmetics, personal care, household appliances, BFSI and automobiles.

    Thank God Its Family

    Arranged marriage is becoming more acceptable with 60% of young India preferring it as they believe that their parents know them and hence also understand what’s good for them. Also, 81% say they’ll be happy to stay with their parents or in-laws post marriage. Arranged marriages, joint families, choosing family over career are increasingly gaining ground amongst youth today with family being a driving force in defining their choices.

    Impact on consumer industries: Entertainment, home appliances, BFSI products, F&B, Dining

    I am Who I am

    MTV Mera Bharat Amazeballs found that acceptance has also surfaced around gender definition with 71% of youngsters extending support for homosexuality. 75% of the youth today want to do something meaningful with their lives while 83% believe that pursuing passion is more important than money.

    Impact on consumer industries: Entertainment, cult lifestyle brands, recycled/up-cycled retail brands, travel & tourism, wellness.

    In this edition, MTV deployed three parameters to understand the new emerging face of young India. Starting with self-perspective which included talking to masses, the study proceeded to content perspective which assessed the youth through the lens of content they consume. Last came the ring side perspective comprising anecdotes from people who have seen youth evolve over the years – parents, teachers, HR professionals, psychiatrists etc. Qualitative partners for the research are Third Eye Qualitative Researchers and Quantitative Research Partner, Juxt Smart Mandate.

  • Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots

    Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots

    New Delhi: On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his roots with its campaign- ‘Discover India on Gaana’. The app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists that commemorate India’s diversity and the vibrant mix of musical ethnicities that the country offers.

    The 50+ curated playlists curated by destinations would enable music-lovers to enjoy popular native melodies from a region along with rich media cards featuring trivia about the origin of these tunes, popular genres & artists and much more. That way, users can discover and celebrate the classical essence of India by snacking on its indigenous tunes with a simple tap – exclusively on Gaana.

    As a part of the campaign, Gaana also looks to uphold India’s cultural diversity by giving a native earthen twist to the one song that epitomizes India’s true glory- The Indian National Song. Gaana’s original reimagination of the National Song involves nine emerging singers- Amrita Nayak, Diya Ghosh, Subhechha Mohanty, Simran Sehgal, Aswin Ram, Jishan Ali Thobani, Ashish Patil, Sandesh Motwani, Antareep Hazarika and Illiyana Gogoi, who come from the length and breadth of the country to bring the flavor of their own roots into the talismanic song.

    Prashan Agarwal, CEO – Gaana said, “In a world more divided than ever, as the largest music app, we felt it is upon us to revive our collective sense of camaraderie. Music is one of the few strains of humanity that has the sublime power to cut across cultures, faiths, and borders to evoke our shared sense of culture, folklore, and music. To that effect, we have curated playlists that bring out the flavor of our music and our people as we tip our hats to one of the greatest songs that celebrates our spirit of unity. This Republic Day, we invite every Indian to discover and celebrate the music of our nation – only on Gaana.”

    With the campaign, Gaana plans to celebrate India’s heterogeneity while invoking the sense of fraternity that binds the nation and its different cultures with the same thread.

    Experience the diverse aura of India’s music exclusively on Gaana.

  • Zing to launch a new gamified chat show ‘Zing Game On’ on 25 January

    Zing to launch a new gamified chat show ‘Zing Game On’ on 25 January

    MUMBAI: A quirky blend of music, cricket and masti, Zing is geared to launch a first of its kind gamified chat show ‘Zing Game On’. Hosted by loved actor-anchor Karan Wahi, the show will witness cricketers in a never seen avatar engaged in candid and entertaining conversations.

    Presented by Haldiram’s and co-powered by Fogg & Yamaha FZ-FSI, Zing Game On promises to showcase the unplugged side of cricketers for the first time on television wrapped in the world of music, cricket and entertainment on one platform. Starting from 25th January 2020, Zing Game On will be aired every Saturday and Sunday at 7 pm on Zing and will also stream on Zee5.

    Music cluster deputy business head Pankaj Balhara said, “After successful creation of IP’s like Pyaar Tune Kya Kiya, Aye Zindagi & Expedition, we want to continue creating compelling and differentiated IP’s and Zing Game On is the newest addition to the list. It was very challenging for us to crack a format which would be different from other chat shows. We wanted to bring alive the other side of cricketers through music & games which would be engaging for the audience to watch as well.  Hence even the choice of host was critical. Karan Wahi has not just played cricket but shared a great rapport with a lot of cricketers which was very critical to do justice to the format of the show. The whole package is aimed to keep the cricket fans and music lovers hooked on to their television screens as they watch them let loose on the show!

    With an eclectic mix of 14 cricketers from men’s & women’s Indian cricket team covering the legends, current stars & upcoming talent, Zing Game On is definitely going to unveil a lot of fun yet personal moments of these cricketers. From Shikhar Dhawan with his flute, Suresh Raina impressing everyone with a Saxophone, Jemimah breaking the stage with her performance with the band, Shreyas Iyer mesmerising everyone with his magic tricks & a rap, this show promises to reveal their never seen musical side as well!

    With a concept so unique, Zing has also devised a very new age marketing mix for the launch of Zing Game On. The plan involves a robust 360 degree campaign #GameFaceOn which brings out the concept of the unseen side of cricketers playing on a new pitch through music and games. Apart from an extensive network promo plan, trade marketing, outdoor, the campaign has a digital focus to grab the attention of the youth on their second screens. Zing is strategically launching on TikTok which is the fastest emerging entertainment platform that will be the house to exclusive content and funny behind the scene moments from Zing Game On post the on-air launch. To keep the social media topical, content is created around the ongoing cricket series to amplify the same. Even with the Press meet, not going the usual route, Zing partnered with a gaming arcade to make the interaction of Karan Wahi and media a lot of fun with competitions between the two and Karan challenging the press to bring their Game Face On!

    Summing up, expect some unknown revelations, fun banters and witness these cricketers playing games which will be beyond cricket. The opening batsman for the first episode is none other than the ‘Gabbar’ Shikhar Dhawan. The other cricketers who will be seen on the show are Yuvraj Singh, Virendra Sehwag, Suresh Raina, Yuzvendra Chahal, Harmanpreet Kaur, Umesh Yadav, Shreyas Iyer, Krunal Pandya, Surya Kumar Yadav, Nitish Rana, Jemimah Rodrigues, Kuldeep Yadav and Deepak Chahar. With a host like Karan Wahi, the show promises to pack a punch as the cricketers unravel their other side and relive the memories from their growing up years.

  • Songdew TV launches new series ‘Songdew Unplugged’

    Songdew TV launches new series ‘Songdew Unplugged’

    MUMBAI: Songdew TV is the one of its kind 24 *7 TV Channel which is focussed on giving platform to musicians, bands and artists to take their music to millions of enthusiastic music listeners.  Keeping its promise of providing Pure Uncorrupted Music to its viewers, Songdew announced the launch of a new series Songdew Unplugged. The series showcases some of the best emerging music talent / singers in the country singing their popular numbers in acoustic set up providing their music in the purest form to their fans.

    Some of the artists featuring in the city include Raman Negi ( The Local Train ), Salman Khan Niazi ( Astitva )  Aditya Jassi ( The Unplugged Project ), Gaurav Kadu ( Fiddlecraft ), Pragnya Wakhlu, Sudheer Rikhari ( The Susmit Sen Chronicles ).

    “I am super stoked to be a part of the show. Songdew Unplugged is a great format which allows you to present a completely different variation of your composition which is exciting and challenging at the same time.” says Aditya Jassi from The Unplugged Project. “I am glad that finally there is a platform like Songdew TV which is pushing independent music forward in India” he says.

    Commenting on the launch of new series, Sunil Khanna founder of Songdew TV said  “In a short span of time Songdew TV has emerged as the largest platform for indie musicians giving them an opportunity to showcase their outstanding work to millions of music lovers. Songdew Unplugged is meant to provide music lovers opportunity to enjoy the magic of the voices of their favourite artists in an engaging format”

    Songdew TV is a 24*7 TV service launched by Songdew.com, the largest music platform for indie artists. Since it launch the distribution of Songdew TV is growing at an accelerated pace. As of now it reaches 50 Million households through D2H, In Cable, GTPL- Hathways  & Yupp TV.  The Channel is language and genre agnostic and showcases Pure Uncorrupted Music.

  • SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.

    SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.

    MUMBAI: It’s that time of the year again! 9X Media's vibrant music label SpotlampE, is all set to rock the year end party with a unique Smash-up featuring a mix of SpotlampE’s latest hit songs. The SpotlampE 2019 special smashup airs all through the month on SpotlampE, 9XM, 9X Jalwa and 9X Tashan.

    Featuring the latest hit songs Belly Ring by Mika Singh, Na Na Na by Viruss, Busy Busy by Neha Pandey, Ishqa by Payal Dev and Stuff by Rossh; SpotlampE 2019 special smashup is a cracker of release mixed by DJ Dalal from UK! The smashup is all set to burn the dance floors this season and become the party anthem to welcome year 2020.

    Commenting on the initiative, SpotlampE chief content & operating officer Rajitta Hemwaani said, "It been a killer year for us right through the beginning of 2019 as we launched and continue to launch the best in new and established names from india and globally too. What better way to end the year with an amalgamation of all hits mixed to a crescendo! Look out; we have many more of these winners coming up in 2020!"

    The SpotlampE 2019 special smashup will be promoted across the social media handles of SpotlampE, 9XM, 9X Jalwa and 9X Tashan. This Smashup will be available on leading music streaming platforms such as Spotify, Amazon Music, Gaana.com, JioSaavn and on radio channels BIG FM, Radio City, Radio Mirchi and Fever FM among others.

    So stay tuned to 9XM, 9X Jalwa and 9X Tashan to catch the latest SpotlampE special Smashup or log on to http://bit.ly/2RrYOrM  

  • Shemaroo Entertainment launches Bollywood comics

    Shemaroo Entertainment launches Bollywood comics

    MUMBAI: To engage and entertain Bollywood fanatics, Shemaroo Entertainment has aesthetically converted iconic movies into delightful comic format. Iconic Bollywood movies will now be available as comic books for Bollywood fans to read and experience the fun through words. These comics will be available for the readers in both English and Hindi. The first edition consists of five comic books based on famous Bollywood movies in the English and Hindi language.

    The leading global content powerhouse Shemaroo Entertainment was present at the Comicon Festival – an annual comic convention dedicated to all comic lovers in Mumbai. The first series of the comic book was released at the festival, the event brings together comic book readers and ardent comic fans all under one roof. The launch was very well received. The movies included in the first set of comics are some of the most classic Bollywood movies like Amar Akbar Anthony, Jab We Met, Ishqiya, Khakhee, Masti, and many more.

    This innovative concept driven by Shemaroo will surely create excitement amongst all the readers. The dialogues and illustrations of actors are something to look forward to in these comics. As the readers dive deeper, they will be transformed to experience these timeless movies. These exciting collections of books will be rolled out to Bollywood fans soon and the readers will have a collection of movie comics to cherish and flaunt as their collectibles.

    This collection has been built using automation and AI that Comicflix uses to convert movies to Graphics and Comic Books. These books look like real life characters and gives a very larger than life to the usual idea of comics. Comicflix has been a leader in the AI and automation space and this union with Shemaroo is a classic use case study of the same.

  • MTV Beats unveils exciting line-up for December

    MTV Beats unveils exciting line-up for December

    MUMBAI: Striding into the third year, India’s fastest growing 24*7 Hindi music channel, MTV Beats continues to hold the baton high for all things Bollywood and Music. As a one-stop-shop for the most happening Bollywood music, MTV Beats has reached approximately 500 million viewers over the last year riding on their tentpole properties and integrated campaigns. As the fastest growing Hindi music channel, MTV Beats rolls out the most fun and enjoyable party for its third anniversary in December, coupled with a unique theme and engaging activities with #TeenGunaFun.  Garners viewership share of 15% in FY’20 riding on programming and marketing innovations

    Viacom18 Head – Youth, Music, and English Entertainment Ferzad Palia commented “Playing strong on its MTV lineage, MTV Beats has consistently and successfully cemented itself as a pureplay Hindi music channel over the past 3 years. As a testament to the success of its differentiated content, MTV Beats has witnessed a 30% increase in time spent in FY’20. We have experimented with newer interactive formats that trigger higher engagement and break the monotony in a cluttered category, leading to MTV Beats being the fastest-growing channel in the category.”

    To boost up the filmy keeda, for its third birthday celebrations MTV Beats has kickstarted ‘31 days, 31 contests’ on the channel. Three winners will get a chance to win exciting prizes every day with the thematic contests ranging from Music Mojis on Mondays that will ask you to guess the songs based on emojis to Dil Sharaads on Wednesdays, that will let viewers guess the movie from decoding mime actions to Filmy Chakkar on Fridays, which will be all about deciphering the clues to guess the movie. The channel will also host a Retro themed Bollywood party, led by popular comedian and host Dr. Sanket Bhosale and the charming Bollywood singer Akasa, whose respective popular shows Baba Ki Chowki and MTV Beats Top 20 Countdown have worked wonders with the audience. As part of its marketing initiative, MTV Beats in its third birthday celebration introduced a new campaign, MTV Beats Birthday Machine, a unique real-time video wish innovation for fans to send their friends and families a filmy-personalized birthday wish.

    This year, MTV Beats upped the ante with the launch of a new show, ‘Dil Beats with Darshan Raval’, hosted by the Bollywood heartthrob himself, that offered an engaging and quirky take on millennial love. Swag on by Raftaar saw India’s most loved rapper take a stand on social issues coupled with some foot-tapping music. Dr. Sanket Bhosale continued to rule hearts in the second season of his most popular chat show Baba Ki Chowki. Revamped in a fresh avatar, Baba Ki Chowki S2 was introduced with new concepts and segments with celebrity guests like Farhan Akhtar, Priyanka Chopra, Sidharth Malhotra, Ayushmann Khuanrra and Rajkummar Rao amongst others who joined in the fun ride. MTV Beats Top 20 Countdown also made its way, hosted by Akasa, offering the top 20 chartbusters of the week along with some entertaining news from B-town.

    Not only programming innovations, but the brand also devised two intriguing brand campaigns to strengthen its consumer connect. Riding on the World Cup fervor, MTV Beats initiated a nationwide campaign #CricketMeinHaiBeat with a special anthem, Blood Mein Hai Blue that celebrated the zealous spirit of India’s most favorite sport. Not only did it fetch 35MN views on social media, but the beats also became viral with fans recreating their own renditions of the anthem on TikTok. The channel also celebrated World Music Day on 21st June with the first-ever 24-hour Facebook Live music festival, #LongLiveMusic, in collaboration with VH1 India. The event brought together 40+ distinguished artists to perform live across different genres on Facebook and garnered a reach of 28MN+ of which, for the LIVE itself, 10MN+ impressions poured in, 7MN+ video views were witnessed, and 3MN+ engagement flowed in. Naam Mein Inaam on MTV Beats was a watch and win on-air contest where viewers with common names were gratified with 2 bumper prizes daily that included getting their homes painted and a family holiday. In a span of 2 months, the contest received an overwhelming reach of 50MN viewers and fans, with over 3 lakh people participating.

  • Gaana launches shows and podcasts in multiple languages

    Gaana launches shows and podcasts in multiple languages

    MUMBAI: India's largest music streaming app, Gaana has announced its first batch of the platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana in Nov-Dec’19. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021. Unveils original shows with Zakir Khan, Sunny Leone & Rannvijay Singha among others. Set to produce and launch over 50 Shows & Podcast Originals  by the end of FY21

    Commissioned by Gaana, produced by the hosts & syndicated from networks, the shows & podcasts in multiple languages span categories like Comedy, Bollywood, Devotional, News, Kids, Motivational, Astrology, Business, Lifestyle &. Culture and Self Help among others. Gaana currently hosts over 3000 diverse shows & podcasts in multiple languages including ‘Cyrus Says’, ‘The Bhagavad Gita’, ‘Stories of Akbar Birbal’, KadhaiPodcast's PonniyinSelvan and ‘Paisa Vaisa’ among others.

    Gaana CEO Prashan Agarwal said, “Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of our audience. At Gaana, we have been investing steadily in this space, and have now taken it up a notch with our Original Shows & Podcasts  that would engage our users with interesting content that will inform, entertain and enthral them in more ways than one.”