ITV

Category: Music and Youth

  • Corporates are turning to the life lessons of the Bhagavad Gita, to present the gift of peace

    Corporates are turning to the life lessons of the Bhagavad Gita, to present the gift of peace

    The Bhagavad Gita has been universally accepted as the best life coach and provides listeners with solutions pertaining to personal and professional life to connect them with their tranquillity. Therefore, it has also been considered as a great gifting option by corporates for employees across different sectors. Shemaroo Shrimad Bhagavad Gita the aesthetically designed productthat offers life lessons of the holy book in an audio book format.  Employees and employers today are dealing with the struggle of maintaining work life balanceand deal with work stress, erratic work hours and more. Businesses today have gone back to the lessons of Bhagavad Gita to ensure a stress-free life for its employees within and outside the organisation. Shemaroo Shrimad Bhagavad Gita with an aesthetically appealingdesign and packaging makes the product a perfect gifting choice for corporates.The product is an amalgamation of everything good in an audio book format, that gives the listeners the ease to access learnings anytime, anywhere at the touch of a button.Shemaroo Bhagavad Gita audio book, thefirst of its kind in the category beautifullyreplicates the scriptures of the sacred book – Bhagavad Gita. This one-of-a kind product comes with pre-loaded 18 chapters and 700 verses with the option to choose from three languages – Hindi, Sanskrit, and English. The product is an absolute treat for the listenerswith a specially curated 100 Krishna bhajans with a 6W strong battery life and Bluetooth connectivity that allows them access to the device anytime anywhere. 

    Leading corporates like Wizcraft, BHEL, GMR have already partnered with Shemaroo to make the Shemaroo Bhagavad Gita their gifting partner and are on board with the brand. Shemaroo Bhagavad Gita is available across all leading online and offline distribution networks and has its presence across these outlets.

    Amazon,  Flipkart, Paytm Mall, Seniority, Starmark, Odyssey, Vijay Sales, MyTirth India, Croma, Reliance Digital, Tata Cliq, Archies, Sellect by Archies, Crossword, Big small, Top-10, My PanditG in the market thereby marking its presence across online and offline retail stores . 

  • The year’s first quarter ain’t even done and Love Aaj Kal’s music has already won

    The year’s first quarter ain’t even done and Love Aaj Kal’s music has already won

    More often than not, in Bollywood, a soundtrack is tied to a film's fortunes at the box-office. Very rarely does an OST make its mark independently and shine brightly nevertheless. And that's what makes Love Aaj Kal's music, released through Sony Music India, an exception in a sea of norm.

     Here's why this is significant. In the era of multi-composer OSTs, this soundtrack by Pritam and Irshad Kamil is a first full-length album packed with great songs. Much has changed on the Bollywood soundscape in the interim. Shorter albums have become a mainstay with promotional schedules for songs getting tighter and tighter. Releasing albums with longer run-times are widely considered a risk few will take. And yet, LAK boasts of a 11-track album that has found favour with audiences and industry experts as well (more on that in a bit). It’s a celebration of melodies.

     Right from the release of the first single Shayad to Haan Main Galat to the third, Mehrama — LAK's musical run has been exceptional. This much is evident in the fact that Shayad, Haan Main Galat and Mehrama feature in Top 20 lists across audio streaming platforms — Spotify, Apple, JioSaavn, Wynk Music — consistently since its release.

     The picture is no different on national television, radio and on Shazam, where the film's songs feature in the Top 10 lists. Haan Main Galat is sitting pretty at the #1spot across national television channels with Shayad and Mehrama following close at a tied #3. Haan Main Galat is ranked #2 and Shayad is ranked #5 on radio (Source?). The all-India chart of music search and discovery platform shows that Shayad is the 10th most searched song in India. The film’s music has crossed 300 mn+ streams across major audio and video streaming platforms and is the most streamed album of recent times.

     And it isn't just the figures doing the talking. The music has been loved by audiences as can be gauged by the comments below the song videos. But let's not be as surface-scratching as that. The Indian national daily, The Hindu went as far as noting that "Love Aaj Kal's songs belong to a blockbuster".

     Writer Vipin Nair observed, “The soundtrack by Pritam is even better than that of Imtiaz Ali's 2009 original (which was also composed by Pritam, with lyrics by Irshad Kamil).

     Acknowledging that the OST features 'repeats from the earlier soundtrack' — KK and Mohit Chauhan return for vocal duty on Aur Tanha and Yeh Dooriyaan respectively — Nair notes that Yeh Dooriyaan and 'Twist' redux Haan Main Galat are two aptly contemporised "throwbacks" evoke "welcome memories".

     In fact, Nair went on to add that while the 2009 Love Aaj Kal soundtrack has "aged wonderfully and will always be counted among Pritam-Irshad Kamil's best works", "for sheer number of quality songs (and fewer Punjabi influences) in this  [2020] album, I'd rate the new soundtrack higher".

     Case in point: Love Aaj Kal (the 2020 version), as Nair concludes, joins a rare league of films by visionary directors, "whose movies get looked forward to purely for their music."

  • Shemaroo Entertainment celebrates World ME Day on 29th February 2020

    Shemaroo Entertainment celebrates World ME Day on 29th February 2020

    The year 2020 has come with a leap year and February has one extra day to spare. Does that mean we have one more day for everything we want to achieve. Shemaroo Entertainment wants you to celebrate this extra day by dedicating it to yourself. Make it the day, where you decide whether you want to indulge yourself in some pampering or spending the entire day being a couch potato. Whatever you do, make sure you give yourself all the importance and indulge in some selflove.

    This 29th February, with the new initiative by Shemaroo let’s promise ourselves to be more loving, to be more laid back, to be more thoughtful of our needs, to spoil ourselves with more pampering or just walk down the memory lane with a bed full of memories from good times. Let 2020 be the year for more of the I, Me and Myself attitude.

    Going forward every year Shemaroo will be urging it’s followers to celebrate World ME Day and make a promise of selflove, affection and care towards oneself.

    Here is a small snapshot of how your favourite influencers have embraced this challenge and urged their fans to follow their suite. https://www.facebook.com/ShemarooEnt/videos/276383263343263/

  • &pictures to air world television premiere of ‘Mard Ko Dard Nahin Hota’ on 29 Feb

    &pictures to air world television premiere of ‘Mard Ko Dard Nahin Hota’ on 29 Feb

    MUMBAI: &pictures to air the World Television Premiere of the action entertainer ‘Mard Ko Dard Nahi Hota Hain’ on 29 February at 8 pm. Written and directed by Vasan Bala, this award winning film pays homage to action films from the past along with a perfect blend of Bollywood masala. Produced by Ronnie Screwvala, the film stars debutant Abhimanyu Dassani along with Radhika Madan, Gulshan Devaiah, Mahesh Manjrekar and Jimit Trivedi essaying pivotal roles. 

    Commenting on the uniqueness of the plot of the film, director Vasan Bala said, “While making Mard Ko Dard Nahi Hota, I wanted to tell the story of some of my favourite films from my childhood as if they were all rolled into one film like a dream, a riot of movie references, as I would see it. As a result, the movie has a lot of reference to many movies, comic dialogues, television shows, etc. even the clothes that Radhika and Abhimanyu wore, were all a representation of some movie or the other. The uniqueness I believe comes from being true to what it represents, being a movie lover, which we all are, whichever era we belong to, we are a tribe, in this together. With the World Television Premiere on &pictures, I would like you to also watch it and try to pick up all the movies references I have woven in the plotline.”

    Elaborating on the prep that went into portraying Surya, Abhimanyu Dassani said, “The most exciting thing about Surya which impacted me and my life in a big way are the three months that I spent in isolation before we could start shooting. It was then that I went through a lot of introspection where I could touch upon what my insecurities are and what my purpose to get into films are. I realized what I am, what I need to do and what I need to stay away from. This practice not only helped me portray Surya but also do justice to the character. I also underwent a lot of
    training for the action scenes, as I wanted to and insisted that I did all the stunts. With the response the film has received even after a year, I can now say that the training rigorously for 9 hours every day for 6 – 9 months totally paid off.”

    The plot revolves around the life of a differently abled child Surya (Abhimanyu Dassani) who is born with a rare disorder due to which he can’t feel any pain. This makes him a misfit – a social outcast who is bullied by his peers at school. But he finds an unlikely ally in his neighbor and
    school friend, Supri who always has his back. Encouraged by his grandfather, Surya aspires to be a ‘Karate Man’. His first foray into vigilantism is to help Supri against her abusive father, but that event leads to Surya’s family being evicted from the building, and Surya and Supri are
    estranged as kids. While his father keeps him away from the entire world, Ajoba pushes Surya to pursue his passion secretly. Hence, Surya grows up to believe that he is Karate man, a self- proclaimed vigilante who must fight bad guys, like the ones who killed his mother.

  • Shemaroo MarathiBana celebrates Marathi Language Day with special movie line-up

    Shemaroo MarathiBana celebrates Marathi Language Day with special movie line-up

    MUMBAI: On the occasion of Marathi Language Day, the recently-launched Marathi movie channel, Shemaroo MarathiBana will air popular Marathi movies like Chhatrapati Shasan, Por Bazaar, Bakula Namdev Ghotale, Ramchandra Purushottam Joshi, Asa Mi Tasa Mi and many more. The channel which promises to provide wholesome entertainment to the Marathi audiences, has a unique line-up of movies for every occasion. Along with airing popular Marathi movies, the audience will also be treated with Marathi movie songs.

    Marathi-speaking audiences celebrate the Marathi Language Day and honour the rich history and literature associated with it. Shemaroo MarathiBana, a name which resonates the Marathi Pride, has been living up to its name by airing different set of movies for different occasions specially curated for its Marathi speaking viewers. The channel recently aired the World Television Premiere of Chhatrapati Shasan starring Santosh Juvekar, Makrand Deshpande and Kishore Kadam on the auspicious occasion of Shiv Jayanti. After receiving a great audience response for the movie, Shemaroo MarathiBana has  decided to air the movie once again on the occasion of Marathi Language Day.

    A complete family entertainment Marathi movie channel, caters to audiences across age groups and has till now aired popular Marathi movies like Photocopy, Jugaad, Uchla Re Uchla, Strugglers and many more entertaining movies. The movie line-up on Marathi Language Day will start with Ramchandra Purushottam Joshi at 8AM, Bakula Namdeo Ghotale at 10AM, Por Bazaar at 12.30PM, Navra Majhya Muthit Ga at 2.20PM, Maza Algaar at 4.50PM followed by Chhatrapati Shasan at 7:00 PM and Asa Mi Tasa Mi at 9.10 PM. Shemaroo MarathiBana is available on DD Free Dish and all leading cable and DTH platforms.

  • B4Uelevates Sunil Shah as group MD B4U films

    B4Uelevates Sunil Shah as group MD B4U films

    MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

    Mr. Sunil Shah will be designated as Group Managing Director, B4U Films with immediate effect, this is a major inflection point for B4U. Sunil has been with the B4U family for the past 10 years and has been instrumental in propelling B4U Films to greater heights of stardom over the years. This is an affirmation of the role currently being handled, the vast experience he carries in this field and encapsulates the additional market facing responsibilities as part of his new role.

    Commenting on this new role of Sunil Shah, Ishan Saksena, CEO of B4U says “I wish him and everyone he interacts with, immense success in the B4U journey”

  • Shemaroo MarathiBana to air world television premiere of Chhatrapati Shasan on Shiv Jayanti

    Shemaroo MarathiBana to air world television premiere of Chhatrapati Shasan on Shiv Jayanti

    MUMBAI: The newly launched Marathi movie channel from Shemaroo Entertainment has announced a new line-up of popular Marathi movies. Shemaroo MarathiBana, a name that resonates with Marathi Pride, today is airing the world television premiere of the much loved Chhatrapati Shasan starring Santosh Juvekar, Makrand Deshpande and Kishore Kadam on the auspicious occasion of Shiv Jayanti. 

    The channel will also telecast movies like Balkadu starring Neha Pendse, Umesh Kamat and Prasad Oak, Photocopy, Bakula Namdev Ghotale, Porbazaar in addition to World TV Premieres of popular films like Judgement and Lagna Mubarak and many more family entertainers. The World Television Premieres will be aired at 12pm and 7pm.

    Shemaroo MarathiBana was recently launched with sole aim to entertain Marathi speaking audiences by offering high quality Marathi movies/plays across Maharashtra and Goa. The channel has a line up of specially curated Marathi content for its audience. Shemaroo MarathiBana believes in celebrating memorable occasions that take place in Maharashtra and have lined-up movies as per these special days. The lineup for telecast will include superhit movie Chhatrapati Shasan for Shiv Jayanti, Judgement for Women’s Day and Poshter Girl for Holi. Shemaroo MarathiBana will cover genres from romantic comedy, drama, courtroom drama, comedy, period drama and many more.

    The lead actor of Chhatrapati Shashan Santosh Juvekar has said, ‘Heartiest congratulations and all the best to the team, Shemaroo MarathiBana channel. Guys thank you so much for such a nice opportunity, you have started a superb channel for all our Marathi films and our audiences and fans. Best Wishes and good luck on this new journey.’

    Actor Makrand Deshpande, also commented on the occasion and said, ‘I am excited to announce the World Television Premiere of my movie ‘Chhatrapati Shasan’ on the newly launched Marathi movie channel Shemaroo MarathiBana on the auspicious occasion of Shiv Jayanti. There couldn't have been a better day to present the story to my fans, a movie that depicts preserving Chhatrapati Shivaji's ideology and how it can change today’s society for the better. Every actor wishes to be associated with iconic banners and through this association with Shemaroo MarathiBana, I will be able to reach out and entertain a wider set of audience to fulfil the promise of entertainment. Shemaroo MarathiBana is a Marathi movie channel that is not only synonymous to Marathi pride, but it also showcases movies that entertain and represent the best of Marathi culture. I wish Shemaroo all the luck and love from the audiences. I look forward to work with Shemaroo and partner for more projects in the coming future.’

    Shemaroo MarathiBana is a family entertainment movie channel, and the current line-up of movies will surely entertain Marathi audience across age groups. Movies like Chhatrapati Shasan, Photocopy, Porbazaar, Poshter Girl Along along with a mega lineup of superhit movies like Bakula Namdev Ghotale, Porbazaar, Judgement, Balkadu, Ani… Dr. Kashinath Ghanekar, Zapatlela 2, Lagna Mubarak will be part of the upcoming line-up. Viewers will be in for a treat and will get to see superhit movies of all their favourite Marathi stars like Santosh Juvekar, Siddhartha Jadhav, Bharat Jadhav, Sonalee Kulkarni, Sai Tamhankar, Ankush Choudhary, Tejashree Pradhan, Prarthana Behere and many others.

  • MTV releases its brand films on Valentine’s Day

    MTV releases its brand films on Valentine’s Day

    MUMBAI: Relationships today are complex in many ways. While love remains constant, it also brings a host of other issues with it, ego and pride to be precise! But what’s true love without some conflicts and issues? Its normal, isn’t it? This Valentine’s Day, MTV tells you just that. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life.

     Khana bed pe mat rakho, bed ganda ho jayega. Bahar ka khana mat khao. Socks aise mat rakho. Yeh mat karo, woh mat karo! Phew!! Fights, tantrums, problems are constant in every relationship, regardless of age, duration of a relationship or any other aspect.

    The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.

    This Valentine’s Day, MTV makes you believe that “Love is Universal and so are the problems in Love”, in the most adorable way.

  • MTV to premiere 17th season of Roadies on 15 Feb

    MTV to premiere 17th season of Roadies on 15 Feb

    MUMBAI: Thrill – Check, Passion – Check, Adrenaline – Check; the most remarkable adventure of your life is about to begin. India’s longest running reality show is back with yet another milestone in its 17th season. With an aim to trigger social impact OPPO Roadies Revolution co-powered by Castrol Power 1, Alo Frut Juice and Manforce is here to hunt young and determined individuals who have it in them to be the force of change. Starting 15 February, every Saturday, 7PM onwards on MTV, Roadies Revolution will celebrate the undying zeal of a Roadie coupled with their willingness to inflict tangible progress in society.

    Commenting on the launch of Roadies Revolution Viacom18 Voot Select, Youth, Music & English Entertainment head Ferzad Palia said: “Over the past 16 years, Roadies has transformed into a cult, transcending from just television to a broadcast+ ecosystem. The last season of the show witnessed a 37% jump in TSV, 55% growth in watch-time on Voot and clocked 40 mn views of its Voot exclusive content, reinforcing its fandom. On social media, the reach for Roadies Real Heroes doubled last year. We have also licensed the franchise to open Café Roadies in Noida and Club Roadies in Jaipur last year, adding scale to the ecosystem. For MTV Roadies Revolution, we are happy to have OPPO on board as our title sponsor, Castrol Power 1, Alo Frut Juice and Manforce as our co- powered by sponsors. Big Muscle Nutrition joins in as our nutrition partner and Envy as an associate sponsor, as we go on the road with JAWA, fueling yet another journey of this iconic show.”

    Led by an epic panel of celebrity leaders, Neha Dhupia, Nikhil Chinappa, Raftaar and Prince Narula, along with host Rannvijay Singha, Roadies Revolution will touch upon several social causes through its journey and encourage contestants to give back to society and work towards its betterment. While Neha Dhupia will be echoing the cause of women’s safety, Raftaar will raise his voice against gender discrimination. Climate change will find a much-needed advocate in Nikhil Chinappa and youth icon Prince Narula will take a stand against the alarming effects of drug abuse. Each of the leaders will champion a social cause close to their heart and create a revolution, but in the quintessential Roadie way. With a perfect blend of adventure, thrill and a grand comeback with bikes this time, the issues highlighted this season will be reflected in the tasks and challenges performed during the journey.

    OPPO India product & marketing VP Sumit Walia said: “As a brand that keeps young consumers at the heart of our business, we have always aimed at forging partnerships that resonate with our customers. OPPO believes in pushing the boundaries of innovation to exceed customers’ expectations, much like MTV Roadies, pushing its participants to bring out the best in them. We strongly believe that this symbiotic partnership will help us develop a stronger connect with the youth. We wish MTV and the participants of the show a tremendous success.”

    The ultimate youth icon, Rannvijay Singha expressed his excitement for Roadies Revolution, “Bringing the 17th season of a show that has been a defining experience for me is surreal. With powerful themes and innovative concepts, Roadies has continued to stay relevant amongst the audience. This year, Roadies Revolution takes a bigger leap in directing the youngsters to commit themselves for greater good. We are glad to take this phenomenon ahead and hold the baton high to create a change, together with the youth.”

    The auditions for Roadies Revolution saw an overwhelming response with thousands of fans showcasing their zest to be a Roadie. In addition to Delhi, Pune and Chandigarh, Roadies made a comeback to Kolkata after 2 years to hunt for youngsters in the city who have it in them to stand out. Celebrating the theme of propelling social good, MTV tied up with Chelsea India and Magic Bus Foundation for a friendly football match in Kolkata to inculcate the need of fitness and sports amongst children. Celebrity leaders Neha Dhupia and Nikhil Chinappa along with Rannvijay Singha also led a troupe of 25 bikers in Pune to echo the cause of road safety before wrapping up the auditions in style.

    Every year, Roadies takes the viewers on a breathtaking journey through the scenic landscapes of India. It will be interesting to see where the troop would be headed to this year.

    Tune-in to the adventure extravaganza with OPPO MTV Roadies Revolution co-powered by Castrol Power 1, Alo Frut Juice and Manforce starting 15 February, every Saturday at 7PM only on MTV.

  • ShemarooMe Bollywood Premiere: Decoding the unique property one movie at a time

    ShemarooMe Bollywood Premiere: Decoding the unique property one movie at a time

    MUMBAI: ShemarooMe’s unique offering Bollywood Premiereis a platform that showcases World Digital Premiere of critically acclaimed Bollywood movies every Friday.The platform showcases Bollywood movies that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. ShemarooMeBollywood Premierehas been the destination that has bridged the gap and ensured entertaining content reaches to the intended audiences, thus making it one of the most sought-after innovations on the digital platform. 

    The property has showcased 22 movies so far (since its inception on 13th September 2019) and has seen good engagement and viewership amongst the audiences. Amongst the gamut of OTT platforms that are battling towards breaking the clutter,ShemarooMe’s Bollywood Premiere is a one of its kind offering that has a dedicated set of audience for the critically acclaimed World Digital Premieres of movies releasing every Friday. A premiere of movies that deserve their due credits and have a cult fan following.

    The love for Bollywood movies knows no boundaries and has received acceptance across geographies and diasporas, ShemarooMe is all set to entertain audiences beyond geographies with its presence in 150 countries across the US, UK, South East and Middle East Asia region. 

    Bollywood Premiere has received appreciation from many popular and talentedBollywood actors who have supported the platform with their best wishes to promote their upcoming movies,the likes of Manav Kaul, Nandita Das, Kunal Roy Kapoor, Sanjay Mishra, Shweta Tripathi, Barun Sobti, Shoaib Ibrahim etc. Bollywood Premiere has been a success so far and the platform has seen many unconventional movies to entertain audiences across platforms and geographies.

    https://www.facebook.com/KashmeraOfficial/videos/506418316890457/

    https://www.facebook.com/ShemarooMe/videos/4002454423113656/