ITV

Category: Music and Youth

  • MTV Beats innovates programming strategy amidst lockdown

    MTV Beats innovates programming strategy amidst lockdown

    MUMBAI: With lockdown 3.0 underway, MTV Beats is bringing for all music lovers a fresh content line up starting 14 May. The channel will offer five new shows, five days a week.  These include new shows like MTV Beats Pyaar Karo Na, MTV Beats Lockdown House Party and MTV Beats Sessions From Home coupled with innovative ‘lockdown’ renditions of its existing popular properties Baba Ki Chowki and Dil Beats with Darshan Raval. Some of the young talents such as Darshan Raval, Dr Sanket Bhosale, Akasa, and DJ Chetas will entertain our viewers ‘At home’.

    MTV Beats head business planning  and content partnerships, youth, music and English entertainment Viacom18 Vikas Boni said: “As a one-stop destination for all things Bollywood, MTV Beats has always stayed ahead of the curve offering not only music but a fresh take on it with artists. The channel’s reach has jumped, and viewership has grown significantly during the lockdown. With limited new music videos being launched amidst the lockdown, the need for fresh content to supplement music is even higher. Our new programming line-up, therefore, caters to the consumer demand for fresh content and intends to push the growth trajectory further.”

    First up is MTV Beats Sessions from Home that will let viewers rejoice with unplugged versions of some of their most favorite songs and sing along with their favorite artists like Jonita Gandhi, Lisa Mishra, Nikhita Gandhi, Shashwat Singh and many more. As they make viewers swoon to their most melodious tracks, each of them will also share anecdotes about the songs they choose. Also, catch the fun segment, MTV Beats Wants To Know, a zappy rapid-fire, full of amusing answers and candidness. Watch your favorite artists react like never before!

    Baba is back but this time with a digital twist! MTV Beats Baba Ki Chowki- Lockdown Edition will have comedian Dr. Sanket Bhosale pump up the humor, not just with leading Bollywood stars but also fresh faces from the world of digital, all on a video call! In addition to funny news and quirky trends, the show will be filled with interesting segments like a question by a fan, fun games, Baba’s lockdown messages and don’t forget to catch the ‘Lockdown Step of the Week’ to drive your boredom away.

    How about a virtual love dost to settle your lockdown love problems? Darshan Raval is here to the rescue. Post the astounding success of the last 2 seasons, the channel brings a unique rendition of Its most loved show, Dil Beats with Darshan Raval. Premiering every Wednesday, Dil Beats Lockdown Love will have musical heartthrob Darshan Raval present real-life Lockdown wali Love Stories and discuss challenges of keeping love afresh, amidst the current scenario. Viewers will also be asked to share their real-life love stories on social media and talk about their ‘lockdown’ relationships.

    There’s more in store. Offering a unique opportunity to unlock your hearts inside locked up houses, the channel brings a refreshing take on love and dating with MTV Beats Pyaar Karo Na- a first of its kind digital dating show from home. Hosted by singer Akasa, the show, set to air every Sunday, will see a virtual date being set-up between two strangers via a video call followed by some interesting segments, love tasks, and a final proposal at the end. Contestants will also be picked from our social media audience to feature and find love on the show.

    When you find love, how can a party be far away! MTV Beats gives you a chance to set the perfect mood at home. Tap to the tunes of DJ Chetas on MTV BEATS Lockdown House Party, chill out with some electrifying dance music and turn your regular Saturday evenings into an unforgettable one.

    And most importantly, national sacrifice warrants national praise. Through a special property, MTV Beats Desh Ki Beat, the channel will dedicate a ticker on air to display messages of love and encouragement to all those risking their lives for our safety and comfort, sent to us by our audience on social media.

    Follow Tellychakkar for the consumer facing news & entertainment

  • PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi, the flagship television channel of PTC Network and MY FM, the radio arm of DB Corp Ltd have come together to launch a brand new chat show ‘Swag Te Superstar’ in a bid to keep their audience afresh  with unique concepts. The one-of-its-kind chat show will witness RJ Meenakshi get up close & personal with top Punjabi superstars about their lockdown experiences and up the entertainment quotient with some fun games and entertaining performances.

    ‘Swag Te Superstar’ with RJ Meenakshi will witness two power-houses of entertainment-  PTC Punjabi & MY FM; join hands for the first time. The 15-day alliance, has a stellar line up of artist Sukhbir Singh, Parmish Verma, Gurnam Bhullar, Gippy Grewal, Aashta Gill to name a few, the show will feature one superstar daily. TV episode goes on air at 8.30pm daily on PTC Punjabi and Radio Show goes On Air at 10am in the morning at MY FM across Punjab and Haryana stations of MY FM. The digital simulcast will happen at 5.30pm through both MY FM and PTC Network’s social media handles.

    Announcing the launch of ‘Swag Te Superstar’, Rabindra Narayan, Managing Director & President, PTC Network, said, “While the world is facing a health crisis, we at PTC Network continue to evangelise ‘Positivity’. As a seasoned broadcaster, we’ve taken a lead in innovating and presenting original and fresh content to our audience reeling under the anxiety around the pandemic. We hope with this ingenious alliance between PTC Network and My FM and our other ground-breaking novelties, we can entertain them during the lockdown and bring them some positivity.”

    Sharing his views on the alliance, Mr. Rahul Namjoshi, COO, MY FM, adds; “Unprecedented and uncertain times brings out some of the best concepts, both MY FM and PTC Network share the same ideology of spreading positivity and hope along with a big dose of daily entertainment for its audience. We hope to add a big smile to millions of people with this initiative.”  
     

  • MTV bolsters its programming amidst lockdown with originals

    MTV bolsters its programming amidst lockdown with originals

    MUMBAI: Over a month into the lockdown, social distancing has become a way of life across the country. As the youth are adhering to the lockdown way of life, they are consuming more content and are craving for fresh shows on television and digital media to keep themselves entertained. Understanding this need gap, MTV promises to make lockdown weekends more entertaining with power-packed original content. Starting 2 May, every Saturday and Sunday, MTV brings an innovative twist to its flagship properties with CMTV Roadies LIVE Audition, MTV Hustle From Home and MTV Ace Quarantine. Amidst a lockdown on shoots, these shows have been created innovatively to build interactivity and amp up the entertainment quotient. 

    Commenting on MTV’s innovative content line-up, Voot Select head, Viacom18 Youth, Music and English Entertainment head  Ferzad Palia said: “MTV is the leader when it comes to original concepts for youth entertainment. Amidst the lockdown, we adapted quickly to keep our viewers connected with their favorite stars on social media. The success of these initiatives prompted us to explore digitally shot unscripted content for TV as well, thus giving rise to properties like MTV Roadies LIVE Audition, MTV Hustle from Home, and MTV Ace Quarantine. Keeping in line with the viewing preferences of our young audience, this fresh programming every weekend is an effort to create an engaging television experience for our fans and bridge the gap for new content on TV.” 

    Roadies auditions are thrilling. More so, when it’s done virtually. In its 17th season, India’s longest-running adventure reality show has created history with the first-ever LIVE auditions on social media. Post levels of challenges and interview rounds on the Facebook page of MTV Roadies, one deserving contestant will win the ultimate opportunity to battle it out on the final journey. Some of the best moments of OPPO MTV Roadies Revolution co- powered by Castrol POWER1, Alo Fruit Juice, and Manforce, will be aired on the channel as an episode every Saturday starting 2 May at 7 PM. 

    MTV Hustle from Home is a unique six-part series where the best from the world of rap will come together to jam from their homes. Starting 3 May, every Sunday at 7 PM only on MTV, this series will bring the best of hip-hop for the audience and offer a musical treat. Stalwarts Raftaar and Raja Kumari will join in the show to share their insights on writing, composing the right beat, and arranging a song. Hosted by VJ Gaelyn Mendonca, the series will also see popular artists of MTV Hustle S1 such as M Zee Bella, RCR, EPR, Agsy, Void, and Shloka indulge in fun rhythmic banters and create an upbeat musical experience. This series is MTV’s heartfelt salute to all superheroes- doctors, nurses, police, and other essential service providers, who are at the forefront, battling these trying times. 

    Adding up to the quirk and drama, MTV Ace Quarantine, which will launch next month will encourage participation from around the country. The contestants will be given tasks that will revolve around how they’re ‘acing the quarantine’ at home. Hosted by MTV Ace of Space fame Varun Sood and Divya Agarwal, the tasks will be open to public for voting. The most entertaining contestant will be titled as the winner and gratified by MTV.

  • 9X Tashan launches lockdown special podcast

    9X Tashan launches lockdown special podcast

    MUMBAI: While the world grapples with the biggest pandemic ever, Punjabi music channel 9X Tashan has taken a step towards bringing people together and healing through music. 9X Tashan has launched a podcast titled 9X Tashan Lockdown Special Podcast featuring some of the biggest names from the Punjabi music industry. Through this unique initiative 9X Tashan aims to connect its audience with the music fraternity with a series of interviews focussed around the lockdown. Hosted by the young and effervescent HOST Youngveer, the Podcast will have fresh episodes every alternate day.

    9X Tashan programming head Himanshu Gupta said: “The world at large is still coming to terms with the impact of this pandemic. 9X Tashan together with the music fraternity wanted to do something that would alleviate anxiety and stress levels amongst people and also emphasise the importance of staying home and staying safe. From this emerged the idea of the podcast as it can be accessed at any time even after we’ve aired it on our channel. With podcasts getting popular globally and also in India we have launched this podcast for the digitally active Punjabi music lovers. In this podcasts we connect with some of the biggest names in the music industry and speak with them about how they are coping with it and get insights on how they’re using this time productively to make music. Listeners can expect some really interesting anecdotes, fun conversations and a generous serving of music on the 9X Tashan Lockdown Special.”

    9X Tashan Lockdown Special Podcast has an impressive line up of celebrities including Sukh-E, Sidhu Moosewala, Karan Aujla, Jazzy B, Satinder Sartaaj, Aastha Gill and more! 9X Tashan’s host Youngveer in his unique style, has got the celebrities to candidly talk about their lives in detail and perform unplugged versions of their hit songs on the Podcast. Along with some amazing in-depth conversations, the brightest minds of the Punjabi Music Industry also provide some helpful tips to upcoming musicians and singers, with a special message for their fans as well.”

    9X Tashan Lockdown Special Podcast will be distributed by our Podcast partners Ep. Log Media, across all leading audio streaming platforms. Fun excerpts from the interviews will be aired on 9X Tashan. The Podcast will be promoted on 9X Tashan’s digital pages.   

    Ep.Log Media founder & creative producer Rohan Thakar said: “Ep.Log Media has been focused on delivering lifestyle-driven podcasts in English and Indian languages like Hindi, Marathi and Gujarati for a personalised experience for the listeners. The new podcast in partnership with 9X Tashan, Lockdown Special is a step to entertain and help people to stay indoors and be with their favourite celebrities from Punjabi entertainment industry while they are working from home.”

    Subscribe to the free podcast 9X Tashan Lockdown Special & listen to the episodes on Ep. Log Media website and enjoy new episodes, on all leading audio streaming platforms!

  • Safeguard Vulnerable Societies With Face Masks By Streaming On Gaana

    Safeguard Vulnerable Societies With Face Masks By Streaming On Gaana

    The country is facing an unprecedented challenge with communities and livelihoods affected by the growing COVID-19 pandemic. With people coming together to help each other during this outbreak, India’s largest music app Gaana is showing solidarity and support to this shared challenge by helping the most vulnerable communities across India prevent and respond to the pandemic.

    The brand has partnered with leading non-profit organization Give India to provide life-saving masks to the most vulnerable sections of society during the ongoing lockdown. Gaana has empowered its users to be able to contribute to this noble cause by streaming more music on the Gaana App. Gaana will endeavour to supply around hundred thousand masks of various types to ensure the protection of these peoples.  

    So, the next time you listen to a song on Gaana remember you are streaming more than a song!

  • 9X Jalwa now available on DD Free Dish

    9X Jalwa now available on DD Free Dish

    MUMBAI: 9X Media’s all-time hits Bollywood music channel 9X Jalwa is now also available on India’s only free direct-to-home service DD Free Dish. 9X Jalwa can be viewed on DD Free Dish at LCN #64.

    9X Media executive vice-president, distribution Nitin Sharma said, “We are pleased that 9X Jalwa will now be widely available across a large number of households through DD Free Dish. The subscribers of DD Free Dish can now enjoy their daily dose of hit Bollywood songs which are aired on 9X Jalwa. The channel has received a fantastic response from the viewers since the very beginning, making 9X Jalwa one of the most preferred channels for all time hit Bollywood music.”

    9X Jalwa programming head Abbas Syed said, “The music curation and the special programming of Jalwa are targeted towards the young music lovers. We are very excited to have Jalwa on DD Free Dish and have put together some special music blocks and also reintroduced the popular and funny animated characters – Halkat Sawaal that our audiences can enjoy, have a good laugh while being safe at home during this lockdown period. Music has the power to heal and lift the spirits and our endeavour would be to do just that!”

    Launched on 25 February 2012, 9X Jalwa has a strong social media connect across all the digital platforms. The channel is widely available across cable networks, direct-to-home platforms as well as OTT platforms.

  • B4U Social Cause – During corona outbreak

    B4U Social Cause – During corona outbreak

    MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

    Across the globe Governments are fighting to save their citizens with lockdowns, where Corporates are responsibly helping the government by contributing money, food packets, medical supplies and also offering to extend their resources for the aid of patients
    B4U Network in India has been actively involved in providing food packets to underprivileged children on various occasions in the past. The network has pledged to fight against hunger and partnered with the Rahi NGO to enhance this cause.

     B4U’s pledge against hunger and belief that no one remains hungry, particularlyin the current troubled times of lock down, has once again partnered with Rahi NGO and are distributing Food packets which include Dal, Rice, Dry vegetables and vitamin sachet in a single pack providing complete nutrition tofamilies of daily wage workers, rag pickers, abandoned senior citizens, destitute, low income groups, medical patients etc. affected by the current lockdown.

    Echoing the sentiment of the pledge,Mr. Sanjay Agrawal (Group CFO and COO B4U Network) quoted: We are happy to do our bit in these extremely difficult times our endeavour would be to try and ensure that we fight against hunger along with the fight against this Pandemic. Stay Healthy, Stay Safe.

    More information about B4U is available on www.b4utv.com. You can keep abreast of all B4U shows on social media platforms like Twitter – @THEOFFICIALB4U; Facebook – B4UMusic.

  • Shemaroo MarathiBana to air Ram Navami special

    Shemaroo MarathiBana to air Ram Navami special

    MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami under the flagship ‘Anandwari Kirtan Saptah’. 

    The channel will have multiple episodes on kirtans based on the birth and life of lord Ram on his birth anniversary starting from 2 to 5 April 2020, every morning at 7 am. The series Anandwari was launched by the channel on Mahashivratri earlier and has aired 35 episodes so far. Bhargavi Chirmule – the popular Marathi TV and film actor, has been the host for the series and will be seen introducing the Ram Navmi special episodes to the audience.

    Shemaroo MarathiBana signifies Maratha pride, and the channel aims to bring the content that depicts the rich Maratha culture. Anandwari, the devotional offering from Shemaroo MarathiBana will provide  the audiences with spiritual content that will help in connecting them with lord Rama during this unprecedented time. The three-day special episode series will feature exclusive kirtans that celebrate the auspicious festival of RamNavmi. The kirtans performed by well-known kirtankar, Shri Charudatta Aphale Maharaj who perform these kirtans that revolve around lord Ram. Furthermore, the episodes will alse see live aartis from Panchdyvat Satwai Mata Temple, Baramati, Pune District. 

    With the ban on public gathering and organising bhajans and kirtans, anandwari from Shemaroo MarathiBana helps in bringing devotion directly to the home screens and allows audiences to perform their rituals along with the family members. Anandwari features exclusive kirtans from across various cities of Maharashtra and showcases popular kirtankars performing rituals.

  • Sony Music Kids launches “Munna Chachu – Chaturayi Ki Kahaniya”

    Sony Music Kids launches “Munna Chachu – Chaturayi Ki Kahaniya”

    MUMBAI: Sony Music Kids has found a way to keep kids occupied and educated through their jolly character Munna Chachu, who is here with his treasure box full of audio stories about wit and intelligence, called “Munna Chachu – Chaturayi Ki Kahaniya”.

    Listen to these stories with your kids and introduce them to popular historical figures that every Indian child should get to know. Each story for children is lovingly written and performed with attention to the whimsical senses of humour children often possess. Kids will love these stories as they would get to meet unconventional heroes who use the power of their intelligence to overcome adversities. Not only are these stories philosophical but are also filled with humorous elements.

    There are two albums in the series. The first album is “Munna Chachu – Chaturayi Ki Kahaniya ( Akbar Aur Birbal )”. It is a collection of stories about the iconic Akbar and Birbal, where the intelligent and witty hero Birbal always manages to come up with clever solutions to outsmart the challenges Emperor Akbar throws at him.

    The second album in the series "Munna Chachu – Chaturayi Ki Kahaniya (Mulla Nasiruddin)” is a collection of stories where the clever Mulla Nasiruddin proves time and time again that the pen is mightier than the sword. With his wit, intelligence and knowledge, the charming Mulla Nasiruddin provide effective solutions to all problems. In these stories, he unfolds his philosophies on life and his commentaries are lessons on various aspects of life.

    Stories with a heart, designed to encourage discussion, that are perfect for parents and teachers. These audio series are available on YouTube, Google Play Music, Wynk Music, Spotify, Amazon Prime Music, Apple Music, Hungama Music, Gaana.com as well as Jio Saavn.

    Munna Chachu YT Promo Link – https://bit.ly/MunnaChachu_Promo

    Playlists Links:

    Munna Chachu Chaturayi Ki Kahaniya – Mulla Nasiruddin – bit.ly/MullaNasiruddin_MunnaChachu

    Munna Chachu Chaturayi Ki Kahaniya – Akbar Birbal – bit.ly/AkbarBirbal_MunnaChachu

  • Music industry hit hard by Coronavirus

    Music industry hit hard by Coronavirus

    MUMBAI: The Indian music industry is feeling the heat of the coronavirus outbreak. The members of the Indian Music Industry (IMI), whose existence is solely dependent on releases of feature films, revenues from events and concerts, among others, are feeling the heat of drastically reduced cash flows. This is because film releases have been stalled and public performances revenues have dried due to cancelled music events and the shutting down of F&B outlets, said a release by IMI.

    IMI is the apex body that represents the interest of the music companies or record labels on a pan-India basis.

    IMI members follow a business model where they pay minimum guarantees (MGs) to film producers who demand substantial money upfront, well in advance for film music acquisitions. The music industry’s money is locked into film releases which may now be indefinitely postponed with no signs of predictable recovery. Around 80% of revenues come from film music for the recorded music industry.

    Another fallout is that the large numbers of artists, technicians, sessions musicians are being rendered unemployed with the closure of film production, live events, F&B sector.

    IMI chairman Vikram Mehra stated: “We are indeed looking into a financially unstable situation in the near to medium term. Consumer attention is centred on the virus and hence softer industries like ours are the first to be hit. Recordings being cancelled and postponed means many daily wage musicians supporting their families will face a hard time and record labels will not be able to recoup their investments- either paid as MGs to film producers or investments in independent music called IPop”

    Tarsame Mittal of TM Talent Management said: “The events industry is hit hard due to concerts getting cancelled and many artists, support staff who depend on their concerts for livelihood, especially the smaller stature artists, and new artists are the worst hit.”

    PPL India CEO Rajat Kakar said: “Public Performance income, a large part of the music industry’s livelihood especially that of the smaller music labels, who survive on this revenue source, has taken a beating due to cancellation of events. These smaller labels need public performance revenues to survive.”

    IMI President and Blaise Fernandes chief executive officer said: “The silver lining in this bleak outlook is COAI asking OTT service providers to lower the quality of feeds, that’s an indicator that the OTT services are doing well given the work from home situation. This will translate into revenues for the copyright holders in the industry going forward. This is apart from the suffering of the daily wage music bands that perform music at weddings and other social events.”