ITV

Category: Music and Youth

  • Spread Love, Not Hate with MTV

    Spread Love, Not Hate with MTV

    MUMBAI: Love is universal- it’s for one and all. While most of us have heard of many phrases around limitless love and inclusivity, and scrapping of section 377 brought a new ray of hope, there still is a long way to go to celebrate individuality in all forms. To celebrate the spirit of World Pride Month, this June, MTV India echoed the sentiments of millions to celebrate uniqueness in all forms and spread love, irrespective of sexual orientations, with #MTVWithPride.

    In a series of posts on social media, #MTVWithPride used popular instances, characters and anecdotes from Bollywood movies, to evoke the thought of, ‘Spread Love, Not Hate’. Referring to iconic characters from the pop culture, the queer representation of these characters provoke the unconventional thought of choices that each individual can make in their lives. The short videos mirror reality with different situations and stereotypes attached with the LGBTQ community, through different yet common characters, encouraging people to not be like them and create a positive happy world for everyone. These evocative messages, pepped up with sarcasm and distinctive thoughts communicate the need for an inclusive world that celebrates and respects the way of life for all our peers and loved ones. #MTVwithPride stands in support of the LGBTQ community and says ‘Spread Love, Not Hate’.   

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  • MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day

    MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day

    MUMBAI: Music is borderless and has always rendered itself as a medium that helps break the shackles of mind. It’s not restricted by geographies, language or even a pandemic. Keeping up with this congenial spirit of music, MTV and MTV Beats, are bringing a grand musical spectacle, this World Music Day on 21 June, fittingly christened Music Beyond Borders.

    Music Beyond Borders is a one-of-its-kind musical extravaganza celebrating diverse music cultures from across the country. Featuring a prominent repertoire of  more than 25 artists such Madhuri Dixit Nene, Neeti Mohan, Salim-Sulaiman, Nakash Aziz, Amit Mishra, Benny Dayal, Shalmali Kholgade, Akasa, Zayden, Asees Kaur, Siddharth Mahadevan, Dev Negi, Naezy the Baa, Monica Dogra, Tulsi Kumar, Darshan Raval, Dhvani Bhanushali, Arjun Kanungo, Papon, Jankee & Nakul Mehta, EPR, Shloka, renowned International rapper L-Fresh The Lion and popular bands Parikraama and L’Haul, the hour long concert will celebrate the indelible spirit of music with soulful melodies.

    Viacom18 Voot Select, Youth, Music and English Entertainment head Ferzad Palia said, “MTV and MTV Beats have always believed in leveraging the power of music and its ability to bring people together. In the aftermath of the Covid2019 situation, we understand that our young audience has been missing music concerts while also feeling concerned about the plight of those who are less fortunate than them. Therefore, this World Music Day, we are bringing ‘Music Beyond Borders’ that will help them feel empowered to make a difference as they enjoy a virtual concert with their favourite artists.”

    From the best of hip-hop to foot tapping tunes of Bollywood music, ‘Music Beyond Borders’ will truly transcend the socio-cultural boundaries and help unite everyone with the power of music.

    Staying true to the ethos of music that transcends boundaries, these distinguished artists will sing in different languages. Along with that, they will also encourage their fans and viewers to donate for Viacom18’s efforts to support NGO Goonj, helping those who are most affected by the pandemic.

    Witness the mystic musical experience with MTV and MTV Beats’ Music Beyond Borders, this World Music Day, on 21 June , 12 pm and 7 pm

  • Hungama Artist Aloud presents World Music Day Festival Season 4: digital edition, in partnership with BookMyShow

    Hungama Artist Aloud presents World Music Day Festival Season 4: digital edition, in partnership with BookMyShow

    MUMBAI: Hungama Artist Aloud, a platform that supports and promotes independent content, has announced the digital edition of its musical gala, World Music Day Festival Season 4, in partnership with BookMyShow. A medley of different forms and genres of music, the festival will feature 4 concerts from 4 renowned artists – Mame Khan, Parikrama, Anand Bhaskar Collective and Hardeep Grewal, performing original songs live from their homes to celebrate the spirit of music. Premiering on World Music Day, 21 June 2020 at 12 noon, each concert will be 45 minutes to an hour long and available to watch exclusively on BookMyShow. Tickets for the festival will be available on BookMyShow starting today, 12 June 2020. Users can purchase tickets for an individual artist’s concert for Rs 299 or buy a season pass for Rs 499 that gives them access to all the 4 concerts.

    Purchasing a season pass will also give the users access to opening acts from Aléa Motwane and Krisha Mongia, two extremely talented teenage artists who featured in Hungama Artist Aloud Discoveration – Gen Next, a musical series that featured independent musicians under the age of 18, performing original compositions.

    Over the past few years, Hungama Artist Aloud has organized the World Music Day Festival to mark the occasion and give music lovers across the country a chance to appreciate independent content and artists. In its third edition, the festival saw simultaneous performances across 8 cities in India. The latest edition of the property, which will be available for viewing on BookMyShow, is an addition to the entertainment platform’s vast array for in-home entertainment offerings, which have catered to the entertainment needs of tens of million users during this lockdown period.

    Talking about World Music Day Festival Season 4, Hungama Artist Aloud VP Soumini Sridhara Paul said, “Hungama Artist Aloud’s foundation is based on celebrating independent music. As a culture, we are known to have music for everything and every occasion. It is an intrinsic part of our lives and World Music Day is the day we acknowledge and honour it. With every edition, it has been our endeavor to take this festival a notch higher and this year is no different. I am certain that the digital edition will provide a hopeful, exciting and entertaining respite to our audiences at a time when they can’t physically be present for live events.” 

    BookMyShow  COO – Live Entertainment Albert Almeida said, “BookMyShow has been the go-to discovery and ticketing platform for millions of entertainment lovers in India and beyond, bringing some of the most compelling properties and artists across formats and genres over the past two decades as also specifically during this lockdown period with a host of virtual entertainment experiences. With the digital edition of World Music Day Festival Season 4, we are excited to bring yet another specially curated unparalleled music offering to the safety of our customers’ homes in partnership with our friends from Hungama Artist Aloud. This initiative is a step forward in our efforts to drive home the stay-home message, with some of the best performers celebrating the art of music.”

    Talking about his concert Mame Khan said, “Music has the power to change the world and bring people closer. I am extremely happy to be part of Hungama Artist Aloud and BookMyShow’s celebration of World Music Day, digitally. In these difficult times, I think it is a great opportunity for all of us to extend our support to each other through music.”

    Rock band, Parikrama said, “It feels great to be able to perform for our fans and celebrate World Music Day with them digitally. We are certain that our fans will appreciate the original compositions that we have to share with them. We are thankful to Hungama Artist Aloud and BookMyShow for providing a medium that will help us connect with our fans.”

    Anand Bhaskar Collective said, “Events like World Music Day Festival are a great way to appreciate music and connect with music enthusiasts from across the country. We are glad that platforms like Hungama Artist Aloud and BookMyShow have taken the initiative to take the festival to a wider, larger audience by taking the digital route. We are excited to be a part of the festival and look forward to performing for the audiences.”

    Hardeep Grewal said, “As everything around us is caught up in the loop of uncertainty, I think it is initiatives such as these that give us hope and respite. I am thankful to Hungama Artist Aloud and BookMyShow for taking the initiative to celebrate and honor music in a manner that brings everyone together.”

    Hungama Artist Aloud World Music Day Festival Season 4: Digital Edition will be available to stream on BookMyShow. To purchase tickets, please visit https://in.bookmyshow.com/events/hungama-artist-aloud-world-music-day-season-4/ET00132704.

  • Shemaroo Entertainment introduces a brand-new webinar series- “Shemaroo Horizons” to introduce modern day life lessons from Bhagavad Gita

    Shemaroo Entertainment introduces a brand-new webinar series- “Shemaroo Horizons” to introduce modern day life lessons from Bhagavad Gita

    Mumbai: As we step into the world of 'The New Normal', there is a need to evaluate the choices made in the past so that we can embrace a new improved, and an evolved future, where the ask and seeking of the consumer will change as per the new norms and acceptance. Shemaroo Entertainment Limited – India's leading content powerhouse has introduced a webinar series – 'Shemaroo Horizons.' The platform discusses lessons from the Bhagavad Gita through veterans from the industry who not only preach but practise these teachings in their daily lives.  

    Shemaroo Horizons is a knowledge-sharing platform with the central focus on learnings from Shrimad Bhagavad Gita and its multiple effects on various aspects of life. The sacred script has been accepted as a universal life coach by all of humanity and promises to bring in positivity and calmness in the daily lives of the individuals during tough times. Shemaroo Horizons is one such platform that helps understand the various ways where Bhagavad Gita teachings can be understood and practiced. Last year Shemaroo Entertainment introduced a unique offering – Shemaroo Shrimad Bhagavad Gita audio book which helps in attaining peace and positivity in one's life is available in 3 languages English, Hindi and Sanskrit. The device encompasses the life lessons of the Bhagavad Gita and has been the most sought-after solution for all spiritual cravings.

    So far Shemaroo Horizons has hosted 3 sessions and has seen prominent speakers from the industry discussing and shedding light on lessons that can be imbibed in leading a new life, resilient leadership in uncertain times and live an inspired life. The platform has been graced, in the past by eminent personalities such as Ms. Eika Chaturvedi Banerjee (CEO-Future Learning), Mr Radhakrishna Pillai (Founder – Director of Chanakya Institute of Public Leadership), Mr Satish Modh (Director – VES Institute of Management & Research) and Mr Parag Singh (Customs & Central Excise Department, Ministry of Finance, Govt. of India), Ms Jaya Row (Renowned speaker & Managing Trustee – Vedanta Trust), Ms Vinita Bali (Independent Director and Former MD, Britannia Industries Ltd), Dr Himanshu Rai (Director, IIM Indore), to name a few. These sessions have gain huge traction and popularity amongst the Indian audiences hence the brand has decided to take the concept overseas and have international sessions for the Indian diasporas across the world.

    The next edition will be an exclusive international webinar with  an impressive line-up of speakers like the Yoga guru Mr. Bijay Anand and more who will be joining the session  to discuss  on the importance of overall well – being and the act of embracing the preachings of the Holy Book.  

    To elevate the spiritual levels and to get inspired by the lessons of Bhagavad Gita and to lead a positive life, consumers can log on to devices.shemaroo.com to know more about the Shemaroo’s devotional offerings.

  • 9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit songs. 9XM Song Secret will be hosted by singer Shefaali Juneja.

    The 9XM Song Secret Podcast will premiere with India’s most versatile singer and composer Amit Trivedi revealing never heard before secrets about his favourite songs. The guests on 9XM Song Secret Podcast include names like Shalmali Kholgade, Manoj Muntashir, Nakash Aziz, Bhoomi Trivedi, etc.

    Commenting on the launch, 9XM’s Head of Programming, Clyde D’Souza said, “At 9XM, we have always engaged with our fans and viewers across screens introducing them to different entertainment platforms. With 9XM SoundcastE, we stepped into the podcasting space and we have successfully crossed the 50 episodes milestone! 9XM SoundcastE has been burning the charts and it is the No. 1 Podcast in the Indian Music category on Apple Podcasts and also on Spotify. We hope to replicate the success of 9XM SoundcastE with 9XM Song Secret.”

     “Our viewers’ love for Bollywood is beyond just music. They love listening to engaging, inspiring and entertaining conversations with their favourite artists.  Bollywood music lovers and our artists are the driving force which strive us to bring a wholesome all-inclusive content. With 9XM Song Secret, we will let the music enthusiasts have an exclusive peek into the insights of their favourite Bollywood hits. Here, the artist will take us through the journey of a song, and the secret that make us all groove on those songs.” D’Souza further added.

    9XM Song Secret Podcast will be distributed by our podcast partner EP.Log Media. The Podcast will be available on all leading audio streaming platforms.  
    9XM Song Secret Podcast will be promoted across the social media platforms of 9XM and 9X Jalwa.

    Subscribe to 9XM Song Secret Podcast & listen to the episodes on EP. Log Media website and enjoy new episodes, on all leading audio streaming platforms!

  • Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a viewership of over 20 million on Zoom TV and Facebook Live, featuring a diverse range of artists and genres sharing riveting performances.

    #WeekendLive started as a collaborative effort between Oaksmith Gold Glasses by Beam Suntory and a music channel Zoom TV to bring joy and entertainment to music lovers within the safety of their homes. The format of these #StayHome concerts consists of leading artists performing from their homes with a livestream across Facebook for viewers to enjoy.

    Beam Suntory India marketing head Rishi Walli says, “#WeekendLive is an initiative that we started during the lockdown period to provide an opportunity for live artists to perform virtually, as well as providing much-needed weekend entertainment for everyone staying at home.”

    It is indeed a difficult time for all of us but our aim is to add in some comfort and provide a familiar experience every Sunday to all music lovers through a diverse set of talented artists performing live from their homes. We are extremely elated that the platform is getting such a warm response and the viewership is increasing tremendously week on week,” says Walli.

    The pioneering platform has witnessed performances from artists across various music genres, ranging from pop-rock and indie blue to Sufi and Rajasthan folk. Artists such as Indian Ocean, Kutle Khan, Jasleen Aulakh, FaridKot, Deveshi Sahgal, Parikrama, Dhruv Sangari, Shruv Vishvanath and Vasu Dixit from Swarathma have already been a part of #WeekendLive concerts and the coming week will see a performance from Kamakshi Khanna.

    Indie rock band FaridKot says, “The band is delighted to have been a part of the #WeekendLive journey. Thanks to this unique platform that brings music lovers together, we were able to connect with our fans even while live performances seem a distant possibility.”

    Singer-songwriter Jasleen Aulakh says, “I would like to thank #WeekendLive for having given me this opportunity. Performing for an altogether new but extremely responsive audience was a truly invigorating experience. Unprecedented times call for unprecedented measures and this web concert from the comfort of my own home was something new for me but very enjoyable indeed.”

    Delhi based Frog Ideas is the digital agency that designed the campaign look. FrogIdeas founder and CEO Jatin Modi says, "It's important for a consumer brand to keep their fans engaged. Our aim was to collaborate with Oaksmith to produce premium, lifestyle content that broke away from virtue signalling. The idea was an industry first, giving audiences access to world-class performances and artists, combining that with the social distancing message. The result was the development of a richer social engagement format #WeekendLive.”

  • Hungama Artist Aloud launches ‘Independent Together #StayAtHome #StayEntertained’

    Hungama Artist Aloud launches ‘Independent Together #StayAtHome #StayEntertained’

    Hungama Artist Aloud, a platform that supports and promotes independent content, today announced Independent Together #StayAtHome #StayEntertained, a mega live digital concert with over 75 independent artists from around the world. The multi-format concert will feature artists from different fields performing comedy, poetry, musical renditions and more for the audiences. Premiering on 31st May 2020 at 6 PM, the concert will be available to live stream on Hungama Music and Hungama Artist Aloud’s Facebook pages, YouTube channels and across Hungama’s extended partner network in India, Bangladesh, Sri Lanka, Middle East and Africa.

    In a bid to help those affected by COVID-19, Hungama Artist Aloud has also partnered with the Crowdfunding platform, Ketto.org. Viewers will have the option to donate through Ketto to the NGO, Habitat For Humanity, that is working to support daily wage earners and migrant workers during the pandemic. All donations can be made by visiting https://www.ketto.org/fundraiser/HungamaArtistAloud or scanning a QR code that will be flashed on the screen during the concert.  

    Speaking about the concert, Soumini Sridhara Paul, Vice President, Hungama Artist Aloud said, “Hungama Artist Aloud has always worked towards supporting independent artists and providing them a platform to share their talent with the world.  With the possibility of life being online for the next few months even for entertainment and talent, we hope to present this online concert as an example to the kind of shows one can expect in the future. The agenda is to inspire the world with music and entertainment, and give the artist community a global stage to engage with their fans, even if it is digitally.”

    The concert will include performances from 7 Bantai’z, Abhash Jha, Abhijit Ganguly, Aishwarya Majmudar, Ali Barter, Aalok Srivastava, Ambi Subramaniam, Amit Mishra, Amit Sana, Anand Bhaskar Collective, Anil Wanvari (DJ Dad), Anirban Dasgupta, Anshu Mor, Anweshaa, Ashish Chauhan from Delhi Indie Project, Aurko & Alive India Artists, Bhavya Pandit, Chhavi Sodhani, Daniel Fernandes, Darshan Mehta, Dhruv The Band, Dr. Palash Sen from Euphoria, Eka, Faridkot, Gaurav Kapur, Gayatri Asokan, Gino Banks, Ricky Kej (featuring Lonnie Park, IP Singh, Mzansi Youth Choir, Nate Horton, Billy Golicki, London McDaniel), Gunjan Utreja, Hamsika Iyer, Jasbir Jassi, Jasleen Aulakh, Joe Alvares, K – Pop Artist Dabit, Kunal Rao, Manasi Scott, Mauli Dave, Megha Bhardwaj, Mehreen, Middle Name Dance Band, Mihir Joshi, Naveen Kaushik, Neeti Palta, Nikita Ahuja, Nikita Gandhi, Nise Meruno, Ojas Adhiya, Ollie Gabriel, Parikrama, Pooja Sachdeva, Prachi Chaube, Prashasti Singh, Pravin Godkhindi, Purbayan Chatterjee, Rahul Dua, Rashmi Agarwal, Reewa Rathod, Rohan Joshi, Rohini Ramnathan, Ronkini Gupta, Sahil Sharma, Sanjoy Das, Shaan, Shashaa Tirupati, Shashwat Singh, Sheldon D'Silva, Sheppard, Shikhar Naad Qureshi, Shivangi Bhayana, Shrusti Barlewar, Simerjeet Singh, Subir Malik from Parikrama, Suchismita Das, Suchitra Pillai, Suryansh from The Suryansh Project, Taufiq Qureshi (featuring various artists), The PriyaRang Project, Thomson Andrews, Tirthankar Poddar aka 2Blue, Tochi Raina, Uday Benegal, Usha Uthup, Varijashree Venugopal, Varun Thakur, Neville Shah, Kautuk Srivastava, Aadar Malik, Vijaya Shankar, Vipin Aneja, Vipul from Folk Masti, Vishal Dhumal, WNTALN and Yoko Rai.

    The concert will also feature a motivational song titled “United We Fight” by The Indian Council for Cultural Relations (ICCR) to inspire people to strengthen India’s fight against COVID-19. The song is written and composed by Joe Alvares with vocals by Usha Uthup, Salim Merchant, Shefali Alvares Rashid, Benny Dayal, Sonam Kalra, Chandan Bala Kalyan, Joe Alvares, Salome and Samira, and music by Tubby, Pandit Ravi Chari, Pandit Rakesh Chaurasiya and Ustad Faisal Qureshi.

    Talking about the mega online concert, Usha Uthup said, “I am elated to be a part of the concert. The digital medium is already revolutionizing the way we interact with the world. Platforms like Hungama Artist Aloud will become all the more important for artists to perform and engage with their fans.”

    Speaking about the property further, Tochi Raina said, “These are uncertain times and music is known to help soothe and get people through difficult situations. This is why I’m delighted to be a part of a property like Hungama Artist Aloud’s Independent Together that will help entertain people and also offer them a momentary respite from everything going on around us.”

    Ricky Kej added, “As an artist, it is important for me to continuously innovate. Independent Together is one of the most innovative formats that I have come across in recent times. I am certain that we are going to see more such properties in the future. I look forward to performing for my fans and wish them health and safety, within their homes.”

    Hungama Artist Aloud’s talent partners for Independent Together include The Event Co & Ginger PR (Instrumental and light music talent), KWAN, Believe Live, Parikrama Inc, One Digital Entertainment, Purple Star Entertainment and Pink Box Events, while Comedy Talent Partner includes DeadAnt.

    Independent Together will be available to live stream on:

    Hungama Music’s Facebook Page – Facebook.com/HungamaMusic

    Hungama’s YouTube Channel – https://www.youtube.com/user/hungamamusicofficial

    Hungama Artist Aloud’s Facebook Page – facebook.com/artistaloud 

    Hungama Artist Aloud’s YouTube Channel – https://www.youtube.com/user/ArtistAloud

    Besides this, Hungama Artist Aloud will leverage Hungama’s distribution network to reach a wide audience across different countries. In addition to the concert’s live streaming on Hungama Music and Hungama Play, the concert will be available through Hungama Play on MX Player, Snapdeal and Tata Sky Binge. Hungama’s association with Xiaomi will also enable users to watch the concert via Hungama Play on Mi TV and Mi Video. Additionally, users can enjoy the concert on smart TVs like OnePlus TV, TCL, CloudWalker and Zeasn, DTH platforms like Tata Sky, Airtel Digital TV, along with ISPs like ACT Fibernet, ANI Networks, Alliance Broadband, DEN Broadband, Netplus and Meghbala Broadband.    

  • Vh1 continues to soar with record-breaking viewership amidst lockdown

    Vh1 continues to soar with record-breaking viewership amidst lockdown

    MUMBAI: Viacom18’s international music & English entertainment channel Vh1 India has set an unprecedented record in viewership, outperforming peers and competition during the ongoing lockdown. Despite the extreme circumstances caused by the pandemic and industry-wide lockdown, Vh1 has garnered over 10 million weekly tune-ins for three consecutive weeks, making it the leader in the English Entertainment space. 

    Consolidating its position at the summit with an extraordinary performance, Vh1 recorded its highest-ever ratings of 1000+ TVTs, translating into six-times higher viewership than competition, three-times higher viewership post-lockdown and a 50% increase in tune-ins across metros. 

    Hashim Dsouza, head of programming, English Entertainment, Viacom18, said: “Vh1 has unequivocally been India’s biggest international music and pop-culture platform that continues to reign even in such challenging times. While the numbers and performance of the channel speaks for itself, we have been relentless in our approach, exhibiting an adaptable and forward-moving attitude. Complemented by the innovations and unique programming, we’ve managed to not only retain loyal viewers but attract furthermore by expanding into the viewing and listening habits of music fans in every corner of the country. And we’re committed to only march forward with this agile outlook.” 

    Steamrolling competition with an offering that includes the best and latest international music, pop-culture & lifestyle events along with the most prestigious music & entertainment awards such as Billboard Music Awards, Grammy Awards, American Music Awards and many more, Vh1 launched a specially curated music bloc during the lockdown – Vh1 Quarantunes. The daily curated music bloc consisting of the latest and most-popular music tracks from across the globe including artists like Beyoncé, Taylor Swift, Lady Gaga, Charlie Puth, Justin Bieber, Post Malone, Travis Scott, Kanye West, Miley Cyrus, Katy Perry and many more, handpicked for music aficionados. 

  • MTV and MTV Beats salute the undying spirit of COVID-19 warriors with #RahoMusicallyPositive

    MTV and MTV Beats salute the undying spirit of COVID-19 warriors with #RahoMusicallyPositive

    “The light at the end of the tunnel is not an illusion, the tunnel is”. While the world is currently fighting through a global pandemic, there definitely is a ray of hope and joy beaming at the end of this dark tunnel. As we adapt ourselves to the new normal, it is imperative to keep up with the positive spirit, stay united and thank our real-life superheroes for their selfless efforts of standing strong and protecting us from this health crisis. Through the power of music, MTV and MTV Beats extend a heartfelt tribute to all the doctors, nurses, police, medical staff and other frontline workers with a special video campaign – #RahoMusicallyPositive.

    The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home by extending their support to the Network’s social campaign. Viacom18 has joined hands with Goonj to support individuals, families and communities across India that are financially impacted by COVID-19, including daily wage workers. To contribute comprehensive family kits of essentials to the affected communities, one can donate here: bit.ly/GoonjFundraiser

    Speaking about the #RahoMusicallyPositive campaign, Ferzad Palia, Head- Voot Select, Youth, Music and English Entertainment, Viacom18 said: “Music has the power to bring people together and instil a feeling of positivity and happiness. With this thought in mind, MTV and MTV Beats partnered with some of the most talented musicians and Bollywood actors to create the #RahoMusicallyPositive song to boost the morale of our frontline workers who are fighting the pandemic on ground as well as each one of our viewers who are battling it by staying at home.”

    #RahoMusicallyPositive features some of the eminent faces from the film fraternity such as Neha Dhupia, Aparshakti Khurrana, Rannvijay Singha, Kailash Kher, Palash Sen, Meet Bros, Amit Mishra, Jonita Gandhi, Tulsi Kumar, Shilpa Rao, Nakash Aziz, Karan Kundra, Gaelyn Mendonca, Varun Sood, Shashaa Tirupati, Nikhita Gandhi, Akasa and Shashwat Singh, singing their heart out on Baar Baar Haan from Lagaan. This heartwarming tribute is dedicated to all the COVID-19 warriors and citizens who are fighting through the pandemic and trying to stay positive in this current scenario.

    So #RahoMusicallyPositive and join hands with MTV and MTV Beats to thank our real life heroes.  

  • It’s Saturday Night, but nowhere to go? Get your own DJ with House Party Nights

    It’s Saturday Night, but nowhere to go? Get your own DJ with House Party Nights

    With a global lockdown in effect and social distancing effectively becoming a way of life, partying seems like something that “we used to do”. That was the case, until Sony Music India decided to bridge that void with their new online initiative, House Party Nights.

    Featuring a new celebrity DJ behind the console every Saturday night at 8, the hour-long gig is quite literally where you want to party — in your bedroom, in your living room, in the kitchen, quite literally anywhere.

    The idea is to make sure you stay entertained and party responsibly while you #StayHomeStaySafe as you shimmy and shake like nobody’s watching at your own personal “club” — your home.

    Partnering with Sony Music India are some of the biggest names in the business: DJ Angel, DJ Paroma, DJ Shilpi Sharma, DJ Suketu, and  DJ Akhil Talreja,

    So, Stay Home, Stay Safe And Party Hard!!

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